{"id":10008,"date":"2022-09-06T11:00:23","date_gmt":"2022-09-06T03:00:23","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10008"},"modified":"2022-09-14T09:46:27","modified_gmt":"2022-09-14T01:46:27","slug":"news-2022-8-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-8-google-ads\/","title":{"rendered":"\u30102022 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u516b\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udcda"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1d Google Ads \u516b\u6708\u91cd\u9ede\u6574\u7406\uff1a<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u2460 \u7bc0\u6176\u8cfc\u7269\u5b63\u5373\u5c07\u5230\u4f86\uff0c\u8acb\u901f\u901f\u70ba\u3010\u667a\u6167\u8cfc\u7269\u5ee3\u544a\uff06\u5730\u5340\u5ee3\u544a\u3011\u505a\u597d\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6e96\u5099\uff01<\/strong><br \/>\n<strong>\u2461 \u8b93\u4f60\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u66f4\u9583\u9583\u767c\u4eae\u7684\u4e94\u9ede\u505a\u6cd5\uff01<\/strong><br \/>\n<strong>\u2462 \u5f71\u7247\u89f8\u53ca\u5ee3\u544a\u958b\u653e\u6bcf\u9031\u66dd\u5149\u983b\u7387\u70ba\u512a\u5316\u76ee\u6a19\u5566\uff08\u6492\u82b1<\/strong><\/p>\n<\/blockquote>\n<p>\u6dbc\u723d\u7684\u4e5d\u6708\u5230\u5566\uff5e\u4e2d\u79cb\u9023\u5047\u4e5f\u4e0d\u9060\u5566\uff08\u6b61\u547c\uff09\u5148\u8b93\u6211\u5011\u4f86\u8df3\u500b\u821e\u71b1\u71b1\u8eab\u5427\uff08\u6b61\u6a02\u5c0f\u7de8\u4e0a\u7dda\uff01<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Gs069dndIYk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u8166\u888b\u958b\u6a5f\u5b8c\u7562\uff01\u8acb\u8ddf\u8457 iSPOT \u7de8\u8f2f\uff0c\u5feb\u6a02\u7684\u95b1\u8b80 Google Ads \u516b\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf1e<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udd41 \u667a\u6167\u8cfc\u7269\u5ee3\u544a\uff06\u5730\u5340\u5ee3\u544a\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h3>\n<figure id=\"attachment_10014\" aria-describedby=\"caption-attachment-10014\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10014\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10014\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Google \u65bc\u4e0a\u500b\u6708\u958b\u59cb\u958b\u653e\u7b26\u5408\u8cc7\u683c\u7684\u5ee3\u544a\u7528\u6236\u5c07\u3010\u667a\u6167\u8cfc\u7269\u5ee3\u544a\uff06\u5730\u5340\u5ee3\u544a\u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\uff0c\u4e26\u91cb\u51fa\u76f8\u95dc\u6559\u5b78\u8207\u56e0\u61c9\u65b9\u6cd5\u3002\u82e5\u60a8\u7684\u5e33\u6236\u9084\u6c92\u6536\u5230\u5347\u7d1a\u901a\u77e5\uff0c\u53ef\u80fd\u662f\u56e0\u70ba\u5730\u5340\u9084\u5c1a\u672a\u958b\u653e\uff0c\u6700\u9072\u5c07\u53ef\u5728 2023 \u5e74\u5b8c\u6210\u81ea\u52d5\u5347\u7d1a\u3002\u82e5\u60a8\u7684\u5ee3\u544a\u5728 9 \u6708\u5e95\u524d\u672a\u81ea\u52d5\u5347\u7d1a\uff0c\u4ecd\u53ef\u4f7f\u7528\u81ea\u52a9\u5347\u7d1a\u5de5\u5177\uff0c\u78ba\u4fdd\u5728\u7e41\u5fd9\u7684\u7bc0\u6176\u8cfc\u7269\u5b63\u671f\u9593\uff0c\u4e0d\u6703\u767c\u751f\u5ee3\u544a\u653e\u9001\u4e2d\u65b7\u7684\u60c5\u5f62\u3002<\/p>\n<p>\u82e5\u60a8\u5df2\u6536\u5230\u5347\u7d1a\u901a\u77e5\uff0c\u60a8\u7684\u8cfc\u7269\u5ee3\u544a\u548c\u5730\u5340\u5ee3\u544a\u90fd\u53ef\u4ee5\u76f4\u63a5\u5728\u3010\u5ee3\u544a\u6d3b\u52d5\u9801\u9762\u3001\u6700\u4f73\u5316\u5efa\u8b70\u9801\u9762\u3001Google Ads\u901a\u77e5\u3011\u5b8c\u6210\u4e00\u9375\u5347\u7d1a\u6d41\u7a0b\u3002\u5728\u5347\u7d1a\u904e\u7a0b\uff0c\u8acb\u6ce8\u610f\u4ee5\u4e0b\u4e8b\u9805\uff1a<br \/>\n\u2460 \u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5f8c\uff0c\u667a\u6167\u8cfc\u7269\u6216\u5730\u5340\u5ee3\u544a\u6d3b\u52d5\u72c0\u614b\u5c31\u6703\u81ea\u52d5\u8b8a\u66f4\u70ba\u300c\u5df2\u79fb\u9664\u300d\u3002<br \/>\n\u2461 \u4f7f\u7528\u8005\u5c07\u7121\u6cd5\u7de8\u8f2f\u6216\u91cd\u65b0\u555f\u7528\u667a\u6167\u8cfc\u7269\u6216\u5730\u5340\u5ee3\u544a\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u5728 Googe Ads \u5e33\u6236\u4e2d\u5b58\u53d6\u667a\u6167\u8cfc\u7269\u6216\u5730\u5340\u5ee3\u544a\u6d3b\u52d5\u7684\u6b77\u4f86\u8cc7\u6599\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfaf \u88dc\u5145\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u6700\u4f73\u505a\u6cd5<\/span><\/strong><\/h3>\n<figure id=\"attachment_10013\" aria-describedby=\"caption-attachment-10013\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10013\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10013\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u2460 \u4f7f\u7528\u3010\u6210\u6548\u898f\u5283\u5de5\u5177\u3011\u898f\u5283\u8fd1\u671f\u7bc0\u6176\u5b63\u76f8\u95dc\u9810\u7b97\uff0c\u8a55\u4f30\u9810\u7b97\u8b8a\u66f4\u5c0d\u5ee3\u544a\u6210\u6548\u7684\u5f71\u97ff\u3002<br \/>\n\u2461 \u56e0\u61c9\u7bc0\u6176\u5b63\u9ad8\u5cf0\u6216\u9031\u672b\u512a\u60e0\uff0c\u8acb\u63d0\u524d 2-3 \u9031\u653e\u9001\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u7d93\u5e38\u66f4\u65b0\u5ee3\u544a\u7d20\u6750\uff0c\u4ee5\u9032\u884c\u9650\u6642\u4fc3\u92b7\u6d3b\u52d5\uff0c\u800c\u4e0d\u6e1b\u640d\u6210\u6548\u3002<br \/>\n\u2462 \u70ba\u6bcf\u9805\u8f49\u63db\u52d5\u4f5c\u8a2d\u5b9a\u50f9\u503c\uff0c\u8b93\u5ee3\u544a\u76e1\u91cf\u9054\u6210\u76ee\u6a19\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udccc \u4f8b\u5982\uff0c\u4e00\u6b21\u300c\u81f4\u96fb\u300d\u9ede\u64ca\u7684\u50f9\u503c\u70ba NT$90 \u5143\uff0c\u4e00\u6b21\u300c\u898f\u5283\u8def\u7dda\u300d\u9ede\u64ca\u7684\u50f9\u503c\u70ba NT$150 \u5143\uff0c\u4ee5\u53ca\u4e00\u6b21\u89aa\u81e8\u9580\u5e02\u7684\u50f9\u503c\u70ba NT$300 \u5143\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2463 \u70ba\u6bcf\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u9078\u53d6\u4e00\u5247\u884c\u52d5\u865f\u53ec\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udccc \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u91dd\u5c0d\u6bcf\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\uff0c\u50c5\u652f\u63f4\u4e00\u5247\u9810\u5148\u5b9a\u7fa9\u7684\u884c\u52d5\u865f\u53ec\u3002\u5347\u7d1a\u671f\u9593\uff0c\u7cfb\u7d71\u6700\u591a\u6703\u5347\u7d1a\u4e94\u5247\u5ba2\u6236\u884c\u52d5\u865f\u53ec\uff0c\u4e26\u652f\u63f4\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u4ee5\u552f\u8b80\u7684\u5f62\u5f0f\u986f\u793a\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2464 \u505c\u7528\u6240\u6709\u5ee3\u544a\u6642\u6bb5\u6216\u6307\u5b9a\u5730\u7406\u5340\u57df\u8a2d\u5b9a\uff08\u539f\u56e0\uff1a\u9019\u9805\u8a2d\u5b9a\u53ef\u80fd\u6703\u5f71\u97ff\u5ee3\u544a\u6210\u6548\uff0c\u56e0\u6b64\u4e0d\u5efa\u8b70\u5957\u7528\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udd39\ud83c\udffb\u200d\u2640\ufe0f \u5f71\u7247\u89f8\u53ca\u5ee3\u544a\u958b\u653e\u6bcf\u9031\u66dd\u5149\u983b\u7387\u70ba\u512a\u5316\u76ee\u6a19<\/strong><\/span><\/h3>\n<figure id=\"attachment_10012\" aria-describedby=\"caption-attachment-10012\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10012\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-8-google-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10012\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5f71\u7247\u89f8\u53ca\u7387\u5ee3\u544a\u5728\u3010\u6709\u6548\u89f8\u53ca\u7387\u8207\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5f71\u97f3\u5ee3\u544a\u3011\u4e4b\u5916\uff0c\u65b0\u589e\u300c\u76ee\u6a19\u983b\u7387\u300d\u53ef\u4f9b\u9078\u64c7\uff0c\u5ee3\u544a\u4ee5\u9054\u6210\u300c\u76ee\u6a19\u983b\u7387\u300d\u70ba\u512a\u5316\u65b9\u5411\u3002<\/p>\n<p><span style=\"color: #008080;\">\u26a0\ufe0f \u6e9d\u901a\u8981\u9ede<\/span><\/p>\n<p>\u2460 \u76ee\u524d\u5df2\u5168\u9762\u66f4\u65b0\u81f3 Google Ads \u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u4ecb\u9762\u3002<br \/>\n\u2461 \u91dd\u5c0d\u76f8\u540c\u4f7f\u7528\u8005\u7684\u6bcf\u9031\u66dd\u5149\u983b\u7387\u53ef\u8a2d\u5b9a\u70ba 2\u30013\u30014 \u6b21\u3002<\/p>\n<p>\ud83c\udf1e \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11605187#zippy=%2C%E5%9C%A8-google-ads-%E9%80%9A%E7%9F%A5%E4%B8%AD%E5%8D%87%E7%B4%9A\">\u5347\u7d1a\u8fa6\u6cd5<\/a>\u3001<a href=\"https:\/\/adsonair.withgoogle.com\/events\/think-retail-on-air-2022\">Think Retail on Air 2022<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-video-reach-campaigns-2021\/\">VRC \u4ecb\u7d39\uff06\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124\">\u6210\u6548\u898f\u5283\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9462313?#play=yg02AdLSXIM\">\u8a2d\u5b9a\u50f9\u503c<\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads 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