{"id":10018,"date":"2022-09-13T11:00:30","date_gmt":"2022-09-13T03:00:30","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10018"},"modified":"2022-09-14T09:45:37","modified_gmt":"2022-09-14T01:45:37","slug":"2022-discovery-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2022-discovery-ads\/","title":{"rendered":"\u3010\u7126\u9ede\u529f\u80fd\u3011Google Ads \u63a2\u7d22\u5ee3\u544a\u6700\u65b0\u529f\u80fd\uff06\u6700\u4f73\u505a\u6cd5\u6307\u5357 \ud83d\udecd"},"content":{"rendered":"<blockquote>\n<p class=\"p2\" style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39<span class=\"s1\"> Google <\/span>\u516b\u6708\u7684\u7126\u9ede\u529f\u80fd\uff1a\u63a2\u7d22\u5ee3\u544a<span class=\"s6\">\ud83c\udf1f<br \/>\n<\/span>\u4ecb\u7d39\u67b6\u69cb\u5c07\u5206\u70ba\uff1a\u63a2\u7d22\u5ee3\u544a\u6700\u65b0\u529f\u80fd\u3001\u5efa\u8b70\u642d\u914d\u5de5\u5177\uff0c\u4ee5\u53ca\u6700\u4f73\u505a\u6cd5\u6307\u5357\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u95b1\u8b80\u4e0b\u53bb\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<p class=\"p3\">\u5728\u898f\u5283\u65c5\u904a\u884c\u7a0b\u6216\u8cfc\u7269\u8a08\u756b\u6642\uff0c\u6d88\u8cbb\u8005\u5e38\u900f\u904e\u6163\u7528\u7684\u5167\u5bb9\u5e73\u53f0\u5c0b\u627e\u8cfc\u7269\u9748\u611f\u3002\u4f9d\u64da Google \u6578\u64da\u6307\u51fa\uff0c\u9ad8\u9054 78% \u7684\u4eba\u504f\u597d\u4f7f\u7528 Google \u52d5\u614b\u6d88\u606f\u529f\u80fd\u3002\u9019\u6b21\u6211\u5011\u8981\u5206\u4eab\u3010Google \u63a2\u7d22\u5ee3\u544a\u3011\u63a8\u51fa\u7684\u591a\u9805\u65b0\u529f\u80fd\uff0c\u5e36\u8457\u4f60\u5f9e\u73fe\u5728\u5230\u7bc0\u6176\u8cfc\u7269\u5b63\u671f\u9593\u6301\u7e8c\u8207\u76ee\u6a19\u5c0d\u8c61\u4e92\u52d5<span class=\"s6\">\ud83d\udd7a\ud83c\udffb<\/span><\/p>\n<hr \/>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong><span class=\"s6\">\ud83d\udecd<\/span> \u7bc0\u6176\u8cfc\u7269\u6642\u523b\u7684\u597d\u5e6b\u624b\uff1a\u63a2\u7d22\u5ee3\u544a<\/strong><\/span><\/h3>\n<p class=\"p3\">\u63a2\u7d22\u5ee3\u544a\u63d0\u4f9b\u7522\u54c1\u8f2a\u8f49\u4ecb\u9762\u3001\u5f85\u958b\u767c\u5ba2\u6236\u8868\u55ae\u548c\u76f4\u5411\u7248\u9762\u914d\u7f6e\u7b49\u884c\u52d5\u88dd\u7f6e\u9069\u7528\u7684\u7248\u9762\u914d\u7f6e\uff0c\u5167\u5bb9\u52d5\u614b\u6d88\u606f\u529f\u80fd\u7684\u611b\u7528\u8005\u5c0d\u9019\u4e9b\u7248\u9762\u914d\u7f6e\u7d55\u4e0d\u964c\u751f\u3002\u4ee5\u8c50\u5bcc\u7684\u5ee3\u544a\u9ad4\u9a57\u70ba\u57fa\u790e\u6301\u7e8c\u9032\u884c\u958b\u767c\uff0c\u5354\u52a9\u54c1\u724c\u4ee5\u5be6\u7528\u4e14\u4e0d\u64fe\u4eba\u7684\u65b9\u5f0f\uff0c\u5275\u9020\u66f4\u591a\u6709\u610f\u7fa9\u7684\u6d88\u8cbb\u8005\u6642\u523b\u3002<\/p>\n<figure id=\"attachment_10026\" aria-describedby=\"caption-attachment-10026\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10026\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10026\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_10027\" aria-describedby=\"caption-attachment-10027\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10027\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10027\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p2\"><span style=\"color: #008080;\"><strong>\u63a2\u7d22\u5ee3\u544a\uff1a\u5347\u7d1a\u7248\u6d1e\u5bdf\u8cc7\u6599<\/strong><\/span><\/p>\n<p class=\"p3\">\u70ba\u5354\u52a9\u4f7f\u7528\u8005\u9806\u5229\u8f49\u79fb\u7d20\u6750\u8cc7\u6e90\u548c\u76ee\u6a19\u5c0d\u8c61\uff0c\u88fd\u4f5c\u6210\u6548\u66f4\u51fa\u8272\u7684\u5ee3\u544a\uff0cGoogle \u5728\u8a2d\u5b9a\u5ee3\u544a\u7684\u904e\u7a0b\u4e2d\u63d0\u4f9b\u66f4\u8a73\u7d30\u7684\u7d20\u6750\u8cc7\u6e90\u6307\u5f15\uff0c\u4f7f\u7528\u8005\u73fe\u5728\u53ef\u4ee5\u52a0\u5165\u5305\u542b\u6587\u5b57\u5c64\u7684\u5716\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u5448\u73fe\u66f4\u660e\u78ba\u7684\u884c\u52d5\u865f\u53ec\u8a0a\u606f\uff0c\u751a\u81f3\u53d6\u5f97\u66f4\u591a\u6709\u95dc\u63a2\u7d22\u5ee3\u544a\u7684 Google Ads \u5ee3\u544a\u6d3b\u52d5\u6d1e\u5bdf\u8cc7\u6599\u3002\u65b0\u589e\u7684\u529f\u80fd\u5982\u4e0b\uff1a<br \/>\n\u2460 \u5373\u6642\u77ad\u89e3\u3010\u5ee3\u544a\u512a\u7570\u5ea6\u3011\u00a0(\u6700\u5dee\u662f\u300c\u4e0d\u4f73\u300d\uff0c\u6700\u51fa\u8272\u662f\u300c\u6975\u4f73\u300d)\uff0c\u6839\u64da\u9019\u9805\u8cc7\u8a0a\u5c07\u591a\u6578\u9810\u7b97\u64a5\u7d66\u6210\u6548\u6700\u597d\u7684\u7d20\u6750\u8cc7\u6e90\u3002<br \/>\n\u2461 \u67e5\u770b\u5ee3\u544a\u6d3b\u52d5\u7684\u3010\u6700\u4f73\u5316\u5206\u6578\u3011\u77ad\u89e3\u600e\u9ebc\u505a\u6709\u52a9\u65bc\u63d0\u5347\u6210\u6548\u3002<span class=\"s6\">\ud83d\udccc<\/span> \u4f8b\u5982\uff0c\u89e3\u6c7a\u7d20\u6750\u8cc7\u6e90\u906d\u62d2\u767b\u7684\u554f\u984c\uff0c\u6216\u662f\u8abf\u6574\u9810\u7b97\u4f86\u63a7\u7ba1\u6210\u672c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s7\">\ud83c\udfa9<\/span><span class=\"s8\"> \u63a2\u7d22\u5ee3\u544a\u6700\u4f73\u505a\u6cd5\uff1a\u642d\u914d\u5de5\u5177<\/span><\/strong><\/span><\/h3>\n<figure id=\"attachment_10028\" aria-describedby=\"caption-attachment-10028\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10028\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10028\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u4f7f\u7528\u3010\u6d1e\u5bdf\u3011\u9801\u9762\u627e\u51fa\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u642d\u914d\u63a2\u7d22\u5ee3\u544a\u63a5\u89f8\u7406\u60f3\u5ba2\u7fa4\u3002<br \/>\n\u2461 \u53c3\u8003\u3010\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u3011\u7684\u5ee3\u544a\u7d20\u6750\u63d0\u793a\uff0c\u88fd\u4f5c\u66f4\u7b26\u5408\u7406\u60f3\u5ba2\u7fa4\u9700\u6c42\u7684\u5ee3\u544a\uff0c\u63d0\u9ad8\u5c0d\u65b9\u7684\u53c3\u8207\u5ea6\u3002<br \/>\n\u2462 \u4f7f\u7528\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u5c07\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u6d88\u8cbb\u8005\u7d0d\u5165\u89f8\u53ca\u7bc4\u570d\u3002<br \/>\n\u2463 \u627e\u51fa\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u7684\u5c0d\u8c61\u5f8c\uff0c\u5229\u7528\u3010\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u3011\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\u7b56\u7565\uff0c\u4e26\u5728\u4e0d\u540c\u5ee3\u544a\u6d3b\u52d5\u4e2d\u91cd\u8907\u4f7f\u7528\u3002<br \/>\n\u2464 \u4f7f\u7528\u00a0Google Ads \u7de8\u8f2f\u5668\u548c\u00a0API\u00a0\u5927\u898f\u6a21\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s7\">\u26a1\ufe0f<\/span> <span class=\"s8\">\u63a2\u7d22\u5ee3\u544a\uff1a\u6700\u4f73\u4f5c\u6cd5<\/span><\/span><\/strong><\/h3>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u79d8\u8a23\u4e00\uff1a\u4f7f\u7528\u6709\u9ad8\u5ea6\u5f71\u97ff\u529b\u7684\u5716\u7247\uff0c\u6293\u4f4f\u6d88\u8cbb\u8005\u76ee\u5149<\/span><\/strong><\/span><\/p>\n<figure id=\"attachment_10029\" aria-describedby=\"caption-attachment-10029\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10029\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10029\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u91cd\u8907\u4f7f\u7528\u73fe\u6709\u5a92\u9ad4\u5ee3\u544a\u7684\u5716\u50cf\uff0c\u767c\u63ee<span class=\"s1\"> Google <\/span>\u52d5\u614b\u994b\u7d66\u7684\u6700\u5927\u6548\u76ca\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u904b\u7528\u5df2\u77e5\u6210\u6548\u826f\u597d\u7684\u5716\u50cf\uff0c\u80fd\u7bc0\u7701\u88fd\u4f5c\u5ee3\u544a\u6642\u9593\uff0c\u9084\u80fd\u5728<span class=\"s1\"> Google <\/span>\u548c<span class=\"s1\"> YouTube <\/span>\u4e0a\u6700\u5177\u611f\u67d3\u529b\u7684\u5e73\u53f0\u4e2d\u6d41\u66a2\u5730\u5c55\u793a\u54c1\u724c\u8207\u7522\u54c1\u6545\u4e8b\u3002<\/p>\n<p class=\"p3\">\u2461 \u9ad8\u54c1\u8cea\u5716\u7247\u80fd\u9f13\u52f5\u4f7f\u7528\u8005\u5c0d\u54c1\u724c\u63a1\u53d6\u884c\u52d5\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u9ad8\u756b\u8cea\u548c\u9ad8\u89e3\u6790\u5ea6\u5716\u7247\u6709\u52a9\u65bc\u5efa\u7acb\u54c1\u724c\u4fe1\u8cf4\u611f\uff0c\u4e14\u80fd\u8ff0\u8aaa\u66f4\u7cbe\u5f69\u7684\u6545\u4e8b\u4f86\u4ecb\u7d39\u7522\u54c1\u6216\u670d\u52d9\uff0c\u5438\u5f15\u5ba2\u6236\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n<p class=\"p3\">\u2462 \u63a1\u7528\u6240\u6709\u53ef\u7528\u7684\u63a2\u7d22\u5ee3\u544a\u7248\u9762\u914d\u7f6e\u642d\u914d\u5404\u7a2e\u4e0d\u540c\u986f\u793a\u6bd4\u4f8b\u7684\u5716\u7247\uff0c\u76e1\u53ef\u80fd\u63d0\u5347\u5ee3\u544a\u7684\u89f8\u53ca\u7387\u548c\u5f71\u97ff\u529b\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u63a2\u7d22\u5ee3\u544a\u6703\u5728<span class=\"s1\"> YouTube<\/span>\u3001\u63a2\u7d22\u548c<span class=\"s1\"> Gmail <\/span>\u7b49\u8cc7\u6e90\u4e0a\u653e\u9001\uff0c\u4e26\u81ea\u52d5\u9078\u53d6\u5408\u9069\u7684\u5716\u7247\u548c\u5927\u5c0f\uff0c\u4ee5\u722d\u53d6\u6700\u4f73\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p class=\"p3\"><strong><span class=\"s2\" style=\"color: #008080;\">\u79d8\u8a23\u4e8c\uff1a\u89f8\u53ca\u66f4\u591a\u7406\u60f3\u7684\u76ee\u6a19\u5c0d\u8c61<\/span><\/strong><\/p>\n<figure id=\"attachment_10030\" aria-describedby=\"caption-attachment-10030\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10030\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10030\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u6839\u64da\u5176\u4ed6\u5ee3\u544a\u7372\u5f97\u7684\u6210\u6548\uff0c\u5168\u529b\u63a5\u89f8\u8f03\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u76ee\u6a19\u5c0d\u8c61\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u6210\u6548\u4f73\u7684\u63a2\u7d22\u5ee3\u544a\u901a\u5e38\u6703\u5148\u91cd\u8907\u904b\u7528\u5728<span class=\"s11\">\u5f71\u7247<\/span>\u548c\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u4e2d\u6709\u826f\u597d\u6210\u6548\u7684\u9ad8\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<p class=\"p3\">\u2461 \u6301\u7e8c\u555f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\uff0c\u64f4\u5927\u5ee3\u544a\u6d3b\u52d5\u89f8\u53ca\u7bc4\u570d\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u53ef\u627e\u51fa\u66f4\u591a\u8207\u73fe\u6709\u76ee\u6a19\u5c0d\u8c61\u76f8\u4f3c\u7684\u4f7f\u7528\u8005\uff0c\u5354\u52a9\u63d0\u9ad8\u6574\u9ad4\u6210\u6548\u3002<\/p>\n<p class=\"p3\"><strong><span class=\"s2\" style=\"color: #008080;\">\u79d8\u8a23\u4e09\uff1a\u8a2d\u5b9a\u9069\u7576\u9810\u7b97\u4e26\u7d66\u4e88\u5145\u8db3\u6642\u9593\u9032\u884c\u6700\u4f73\u5316<\/span><\/strong><\/p>\n<figure id=\"attachment_10031\" aria-describedby=\"caption-attachment-10031\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10031\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10031\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\"><span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u5c07\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\u8a2d\u70ba\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u91d1\u984d\u7684\u81f3\u5c11<span class=\"s1\"> 10 <\/span>\u500d\uff0c\u4e26\u7b49\u5230\u7372\u5f97\u81f3\u5c11<span class=\"s1\"> 40 <\/span>\u6b21\u8f49\u63db\u5f8c\u518d\u4fee\u6539\u5ee3\u544a\u6d3b\u52d5\u3002\u7576\u8cc7\u6599\u8d8a\u5145\u8db3\u6642\uff0c\u63a2\u7d22\u5ee3\u544a\u7684\u6210\u6548\u5c31\u8d8a\u597d\u3002<span class=\"s1\">Google <\/span>\u7684\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u9700\u8981<span class=\"s1\"> 2 <\/span>\u81f3<span class=\"s1\"> 3 <\/span>\u9031\u7684\u6642\u9593\u624d\u80fd\u6536\u96c6\u8db3\u5920\u7684\u8cc7\u6599\uff0c\u70ba\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u6700\u4f73\u5316\u3002<\/p>\n<p class=\"p3\"><strong><span class=\"s2\" style=\"color: #008080;\">\u79d8\u8a23\u56db\uff1a\u8a55\u4f30\u6210\u6548<\/span><\/strong><\/p>\n<figure id=\"attachment_10032\" aria-describedby=\"caption-attachment-10032\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10032\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-discovery-ads-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10032\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u67e5\u770b\u76ee\u6a19\u5c0d\u8c61\u5c64\u7d1a\u5831\u8868\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u900f\u904e\u76ee\u6a19\u5c0d\u8c61\u5c64\u7d1a\u5831\u8868\u77ad\u89e3\u7406\u60f3\u5ba2\u7fa4\uff0c\u5373\u53ef\u8457\u624b\u8abf\u6574\u51fa\u50f9\u548c\u5ee3\u544a\u7d20\u6750\uff0c\u627e\u51fa\u66f4\u591a\u5408\u9069\u7684\u5ba2\u6236\u3002<\/p>\n<p class=\"p3\">\u2461 \u76e3\u63a7\u7d20\u6750\u8cc7\u6e90\u5c64\u7d1a\u5831\u8868\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u77ad\u89e3\u54ea\u4e9b\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u6210\u6548\u6700\u4f73\uff0c\u53ef\u6700\u4f73\u5316\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u4f9b\u5176\u4ed6\u884c\u92b7\u5ee3\u544a\u505a\u70ba\u53c3\u8003\u3002<\/p>\n<p class=\"p3\">\u2462 \u78ba\u8a8d\u5df2\u555f\u7528\u5168\u7db2\u7ad9\u6a19\u8a18\u3002<br \/>\n<span class=\"s6\">\ud83d\udccc<\/span> \u539f\u56e0\uff1a\u8a55\u4f30\u8f49\u63db\u8cc7\u6599\uff0c\u5f9e\u4e2d\u77ad\u89e3\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u4e92\u52d5\u5f8c\uff0c\u5728\u7db2\u7ad9\u4e0a\u63a1\u53d6\u4e86\u54ea\u4e9b\u52d5\u4f5c\u3002<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong><span class=\"s12\">\ud83d\udc51<\/span><span class=\"s13\"> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9437131\"><span class=\"s11\">\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/span><\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/performance-marketing-best-practices\/\"><span class=\"s11\">\u5ee3\u544a\u7d20\u6750\u6307\u5357<\/span><\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/inspiration\/\"><span class=\"s11\">\u5ee3\u544a\u7d20\u6750\u7bc4\u4f8b<\/span><\/a><\/span>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472\">\u6d1e\u5bdf<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9458714\">\u7d20\u6750\u8cc7\u6e90\u5831\u8868<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11421388\">\u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9270327\">\u63a2\u7d22\u5ee3\u544a\u683c\u5f0f\u898f\u5b9a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10547315\">\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u505a\u6cd5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10546522\">\u89f8\u53ca\u7406\u60f3\u7684\u76ee\u6a19\u5c0d\u8c61<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10546923\">\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10547324\">\u5ee3\u544a\u6d3b\u52d5\u8a55\u4f30\u8207\u6700\u4f73\u5316<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7548399\">\u5168\u7db2\u7ad9\u6a19\u8a18<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022\">\u8a55\u4f30\u8f49\u63db\u8cc7\u6599<\/a><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5229\u7528\u63a2\u7d22\u5ee3\u544a\u5168\u5e74\u6301\u7e8c\u8207\u76ee\u6a19\u5c0d\u8c61\u4e92\u52d5 \ud83e\udd41<\/p>\n","protected":false},"author":1,"featured_media":10025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[4,175,161,423,376,294],"class_list":["post-10018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-161","tag-423","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads \u63a2\u7d22\u5ee3\u544a\u6700\u65b0\u529f\u80fd\uff06\u6700\u4f73\u505a\u6cd5\u6307\u5357 By iSPOT Media \ud83d\udecd<\/title>\n<meta name=\"description\" content=\"Google 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property=\"og:title\" content=\"Google Ads \u63a2\u7d22\u5ee3\u544a\u6700\u65b0\u529f\u80fd\uff06\u6700\u4f73\u505a\u6cd5\u6307\u5357 By iSPOT Media \ud83d\udecd\" \/>\n<meta property=\"og:description\" content=\"\u5728\u898f\u5283\u65c5\u904a\u884c\u7a0b\u6216\u8cfc\u7269\u8a08\u756b\u6642\uff0c\u6d88\u8cbb\u8005\u5e38\u900f\u904e\u6163\u7528\u7684\u5167\u5bb9\u5e73\u53f0\u5c0b\u627e\u8cfc\u7269\u9748\u611f\u3002\u4f9d\u64da Google \u6578\u64da\u6307\u51fa\uff0c\u9ad8\u9054 78% \u7684\u4eba\u504f\u597d\u4f7f\u7528 Google \u52d5\u614b\u6d88\u606f\u529f\u80fd\u3002\u9019\u6b21\u6211\u5011\u8981\u5206\u4eab\u3010Google \u63a2\u7d22\u5ee3\u544a\u3011\u63a8\u51fa\u7684\u591a\u9805\u65b0\u529f\u80fd\uff0c\u5e36\u8457\u4f60\u5f9e\u73fe\u5728\u5230\u7bc0\u6176\u8cfc\u7269\u5b63\u671f\u9593\u6301\u7e8c\u8207\u76ee\u6a19\u5c0d\u8c61\u4e92\u52d5\ud83d\udd7a\ud83c\udffb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/2022-discovery-ads\/\" \/>\n<meta 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