{"id":10035,"date":"2022-09-20T11:00:34","date_gmt":"2022-09-20T03:00:34","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10035"},"modified":"2022-10-04T16:19:15","modified_gmt":"2022-10-04T08:19:15","slug":"google-ads-consumer-insights-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-consumer-insights-part1\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0a\u7bc7 \ud83d\udc5b"},"content":{"rendered":"<p class=\"p3\"><span class=\"s1\">2022 <\/span>\u5e74\u5373\u5c07\u4f86\u5230\u7b2c\u56db\u500b\u6230\u5834\uff0c\u5e74\u672b\u6700\u76db\u5927\u7684\u8cfc\u7269\u5b63\u5373\u5c07\u5230\u4f86<span class=\"s2\">\u26a1\ufe0f<\/span>\u7cbe\u6e96\u4e86\u89e3\u8cfc\u7269\u884c\u70ba\u7684\u8b8a\u5316\uff0c\u66f4\u6709\u6a5f\u6703\u5728\u5927\u578b\u8cfc\u7269\u7bc0\u6d3b\u52d5\u671f\u9593\u6253\u8d0f\u52dd\u4ed7\uff01\u4ee5\u4e0b\u6574\u7406\u4e86<span class=\"s1\"> Google <\/span>\u6240\u767c\u8868\u7684\u3010<span class=\"s1\">2022 <\/span>\u5e74\u8cfc\u7269\u5b63\u6307\u5357\u3011\uff0c\u6703\u5206\u5225\u5f9e\u3010\u6d88\u8cbb\u8005\u8da8\u52e2\u3001\u8b93\u6d88\u8cbb\u8005\u9ad4\u9a57\u66f4\u6d41\u66a2\u7684\u63a8\u85a6\u7522\u54c1\uff0c\u4ee5\u53ca\u5a92\u9ad4\u7b56\u7565\u3011\u8b1b\u89e3\u3002\u611f\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u95b1\u8b80\u4e0b\u53bb\u5427\uff01<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong><span class=\"s7\">\ud83c\udf1f<\/span> <span class=\"s4\">\u8cbc\u5fc3\u63d0\u9192\uff1a\u70ba\u4e86\u66f4\u8212\u670d\u7684\u95b1\u8b80\u9ad4\u9a57\uff0c\u6211\u5011\u5c07\u5206\u70ba\u4e0a\u3001\u4e0b\u5169\u7bc7\u3002\u770b\u5b8c\u9019\u7bc7\u7684\u670b\u53cb\u5011\uff0c\u5225\u5fd8\u4e86\u9396\u5b9a<\/span><span class=\"s5\"> iSPOT Talks<\/span><span class=\"s4\">\uff0c\u63a5\u6536\u6211\u5011\u4e0b\u7bc7\u7684\u5206\u4eab\u5537 \ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb<\/span><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s1\">\ud83d\udecd 2022 <\/span>\u5e74\u6d88\u8cbb\u8005\u8da8\u52e2<\/span><\/strong><\/h3>\n<p class=\"p3\">\u75ab\u60c5\u767c\u751f\u5f8c\uff0c\u8de8\u570b\u8cfc\u7269\u5728\u6771\u5357\u4e9e\u5730\u5340\u8d8a\u4f86\u8d8a\u76db\u884c\u3002\u56e0\u6b64\uff0c\u6d77\u5916\u6d88\u8cbb\u8005\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u5373\u4f7f\u5927\u578b\u8cfc\u7269\u7bc0\u6d3b\u52d5\u662f\u5728\u672c\u5730\u5e02\u5834\u8209\u884c\u4e5f\u4e0d\u4f8b\u5916\u3002\u5982\u679c\u80fd\u78ba\u5207\u77ad\u89e3\u8cfc\u7269\u8005\u5728\u8cfc\u7269\u5b63\u671f\u9593\u6700\u91cd\u8996\u4ec0\u9ebc\uff0c\u5c31\u80fd\u6709\u6548\u5236\u5b9a\u5927\u578b\u8cfc\u7269\u7bc0\u6d3b\u52d5\u7b56\u7565\uff0c\u6eff\u8db3\u8cfc\u7269\u8005\u7684\u4efb\u4f55\u671f\u5f85\u8207\u9700\u6c42\u3002\u4ee5\u4e0b\u6574\u7406\u4e86\u3010\u6d88\u8cbb\u8005\u91cd\u8996\u7684\u8981\u7d20\u3011\u8207\u3010\u6d88\u8cbb\u8005\u300c\u884c\u52d5\u300d\u7684\u6642\u9593\u9ede\u3011\uff0c\u5e6b\u52a9\u5ee3\u544a\u5925\u4f34\u5011\u4e86\u89e3\u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u6d88\u8cbb\u8da8\u52e2\u3002<\/p>\n<h3 class=\"p7\"><strong><span style=\"color: #eb7a77;\">\ud83c\udf1f \u6d88\u8cbb\u8005\u91cd\u8996\u7684\u8981\u7d20<\/span><\/strong><\/h3>\n<p class=\"p8\"><span style=\"color: #008080;\"><strong>\ud83d\udc5b \u91cd\u8996\u5212\u7b97\u5ea6<\/strong><\/span><\/p>\n<p class=\"p3\">\u5728\u6771\u5357\u4e9e\u5e02\u5834\uff0c\u300c\u5212\u7b97\u8207\u5426<span class=\"s1\">\/<\/span>\u50f9\u683c\u300d\u662f\u5f15\u8d77\u8cfc\u7269\u8005\u8208\u8da3\u4e26\u4fc3\u4f7f\u4ed6\u5011\u8cfc\u8cb7\u7522\u54c1\u7684\u9996\u8981\u56e0\u7d20\u3002\u4ee5\u4e0b\u662f\u900f\u904e<span class=\"s1\"> Google <\/span>\u6578\u64da\u6240\u6574\u7406\u51fa\u80fd\u8b93\u6d88\u8cbb\u8005\u89ba\u5f97\u5212\u7b97\u7684\u65b9\u5f0f\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10045\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-1-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p class=\"p3\">\u2460 \u5f48\u6027\u4ed8\u6b3e\u65b9\u5f0f\uff1a\u8d8a\u4f86\u8d8a\u591a\u6d88\u8cbb\u8005\u504f\u597d\u300c\u8ca8\u5230\u4ed8\u6b3e\u300d\u3001\u300c\u5148\u8cb7\u5f8c\u4ed8\u300d<span class=\"s1\"><br \/>\n<\/span><span class=\"s2\">\u27a1\ufe0f<\/span> \u8207<span class=\"s1\"> 2020 <\/span>\u5e74\u540c\u671f\u76f8\u6bd4\uff0c\u5728\u8d8a\u5357\u5167\u542b\u300c\u8ca8\u5230\u4ed8\u6b3e\u300d\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u71b1\u5ea6\u5728<span class=\"s1\"> 2021 <\/span>\u8cfc\u7269\u65fa\u5b63\u6210\u9577\u4e86<span class=\"s1\"> 130%<\/span>\u3002<br \/>\n<span class=\"s2\">\u27a1\ufe0f<\/span> \u8207<span class=\"s1\"> 2020 <\/span>\u5e74\u540c\u671f\u76f8\u6bd4\uff0c\u5728<span class=\"s1\"> 2021 <\/span>\u5e74<span class=\"s1\"> 9-12 <\/span>\u6708\uff0c\u5167\u542b\u300c\u5148\u8cb7\u5f8c\u4ed8\u300d\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u71b1\u5ea6\u5728\u65b0\u52a0\u5761\u6210\u9577\u81f3\u8d85\u904e<span class=\"s1\"> 2 <\/span>\u500d\uff0c\u5728\u8d8a\u5357\u5247\u63d0\u9ad8\u70ba<span class=\"s1\"> 5 <\/span>\u500d\u4e4b\u591a\u3002<\/p>\n<p class=\"p3\">\u2461 \u901f\u5ea6\u8207\u4fbf\u5229\u6027\uff1a\u5982\uff0c\u7576\u65e5\u9001\u9054\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s2\">\u27a1\ufe0f<\/span> \u6771\u5357\u4e9e\u5730\u5340\u7684\u6d88\u8cbb\u8005\u591a\u9054<span class=\"s1\"> 60% <\/span>\u7684\u4eba\u90fd\u9858\u610f\u70ba\u4e86\u53d6\u5f97\u7576\u65e5\u9001\u9054\u670d\u52d9\uff0c\u800c\u652f\u4ed8\u8f03\u9ad8\u7684\u91d1\u984d\u3002<\/p>\n<p class=\"p8\"><span style=\"color: #008080;\"><strong>\ud83d\udc8d \u900f\u904e\u7db2\u8def\u8cfc\u8cb7\u9ad8\u7d1a\u7cbe\u54c1<\/strong><\/span><\/p>\n<p class=\"p3\">\u6d88\u8cbb\u8005\u66f4\u5728\u4e4e\u7684\u662f\u512a\u60e0\u5212\u7b97\u8207\u5426\uff0c\u75ab\u60c5\u4e4b\u5f8c\uff0c\u6709\u66f4\u591a\u6d88\u8cbb\u8005\u6703\u8d81\u8457\u5927\u578b\u8cfc\u7269\u7bc0\u8cfc\u8cb7\u7cbe\u54c1\u548c\u9ad8\u7d1a\u5546\u54c1\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s2\">\u27a1\ufe0f<\/span> \u8207<span class=\"s1\"> 2020 <\/span>\u5e74\u540c\u671f\u76f8\u6bd4\uff0c\u5728\u65b0\u52a0\u5761\u300c\u7cbe\u54c1\u300d\u4e00\u8a5e\u7684\u641c\u5c0b\u71b1\u5ea6\u5728<span class=\"s1\"> 2021 <\/span>\u5e74\u8cfc\u7269\u65fa\u5b63\u6210\u9577\u4e86<span class=\"s1\"> 20%<\/span>\uff1b\u5728\u8d8a\u5357\u5167\u542b\u300c\u9ad8\u7d1a\u7522\u54c1\u300d\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u71b1\u5ea6\u6210\u9577\u7387\u8d85\u904e<span class=\"s1\"> 165%<\/span>\uff1b\u5728\u6cf0\u570b\u5247\u662f<span class=\"s1\"> 125%<\/span>\uff1b\u5728<span class=\"s1\"> 2021 <\/span>\u5e74\u7684\u96d9<span class=\"s1\"> 11 <\/span>\u8cfc\u7269\u7bc0\u7576\u5929\uff0c<span class=\"s1\">Shopee Premium <\/span>\u54c1\u724c\u7684\u92b7\u552e\u91cf\u5927\u5e45\u98c6\u6f32\uff0c\u662f\u524d\u4e00\u9031\u7684\u7d04<span class=\"s1\"> 50 <\/span>\u500d\u3002<\/p>\n<p class=\"p8\"><strong><span style=\"color: #008080;\">\ud83c\udfd4 \u74b0\u5883\u53cb\u5584\u7684\u5546\u54c1\u8207\u670d\u52d9<\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">28% <\/span>\u7684\u6d88\u8cbb\u8005\u9858\u610f\u4ee5\u8f03\u9ad8\u7684\u50f9\u683c\uff0c\u8cfc\u8cb7\u6709\u5229\u6c38\u7e8c\u767c\u5c55\u7684\u5546\u54c1\u8207\u670d\u52d9\uff0c\u4e14<span class=\"s1\">\u00a053% <\/span>\u7684\u4e9e\u6d32\u6d88\u8cbb\u8005\u5df2\u4e0d\u518d\u8cfc\u8cb7\u5c0d\u74b0\u5883\u548c\u793e\u6703\u6709\u8ca0\u9762\u5f71\u97ff\u7684\u7522\u54c1\u548c\u670d\u52d9\u3002\u5728\u5927\u578b\u8cfc\u7269\u7bc0\u671f\u9593\uff0c\u512a\u5148\u8003\u91cf\u6d88\u8cbb\u8005\u5c0d\u6c38\u7e8c\u5546\u54c1\u8207\u670d\u52d9\u7684\u9700\u6c42\uff0c\u80fd\u8b93\u54c1\u724c\u5927\u6709\u65ac\u7372\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p7\"><span style=\"color: #eb7a77;\"><strong>\u23f3 \u6d88\u8cbb\u8005\u300c\u884c\u52d5\u300d\u7684\u6642\u9593\u9ede<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10046\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-2-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p class=\"p3\">\u2460 \u6d88\u8cbb\u8005\u6703\u5728\u96d9\u6578\u8cfc\u7269\u7bc0\u7684\u56db\u9031\u524d\u958b\u59cb\u641c\u5c0b\u611f\u8208\u8da3\u7684\u5546\u54c1\u3002<span class=\"s1\"><br \/>\n<\/span>\u2461 \u5230\u4e86\u8cfc\u7269\u7bc0\u7684\u4e00\u81f3\u5169\u9031\u524d\uff0c\u5247\u7d93\u5e38\u6703\u6bd4\u8f03\u7522\u54c1\u3002<span class=\"s1\"><br \/>\n<\/span>\u2462 \u6703\u5728\u4fc3\u92b7\u7576\u65e5\u9032\u884c\u8cfc\u8cb7\u3002<br \/>\n<span class=\"s2\">\u27a1\ufe0f<\/span> \u900f\u904e<span class=\"s1\"> Google <\/span>\u641c\u5c0b\u548c<span class=\"s1\"> YouTube <\/span>\u6bd4\u8f03\u53ca\u8a55\u4f30\u7522\u54c1\uff0c\u6700\u5f8c\u624d\u505a\u51fa\u8cfc\u7269\u6c7a\u7b56\u3002<\/p>\n<blockquote>\n<p class=\"p8\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83c\udf1e<\/span> \u88dc\u5145\uff1a\u5728\u5927\u578b\u8cfc\u7269\u7bc0\uff0c\u6700\u53d7\u6d88\u8cbb\u8005\u6b61\u8fce\u7684\u4e09\u5927\u8cfc\u7269\u5e73\u53f0\uff1a\u96fb\u5546\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u3001\u54c1\u724c\u5b98\u7db2\uff0c\u4ee5\u53ca\u5be6\u9ad4\u5546\u5e97\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc51 \u88dc\u5145\uff1a\u5a92\u9ad4\u7b56\u7565\u8207\u5efa\u8b70\u642d\u914d\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>\u5728\u6d88\u8cbb\u8005\u5fc3\u76ee\u4e2d\uff0c\u5927\u578b\u8cfc\u7269\u7bc0\u4e26\u4e0d\u662f\u5728\u8cfc\u7269\u7bc0\u7576\u5929\u624d\u958b\u59cb\u3002\u8cfc\u7269\u8005\u6703\u63d0\u524d\u505a\u6e96\u5099\uff0c\u4e5f\u6703\u5728\u8cfc\u7269\u7bc0\u7d50\u675f\u5f8c\u7e7c\u7e8c\u5c0b\u627e\u512a\u60e0\u3002\u56e0\u6b64\u60a8\u7684\u54c1\u724c\u5fc5\u9808\u6e96\u5099\u9762\u9762\u4ff1\u5230\u7684\u5a92\u9ad4\u66dd\u5149\u7b56\u7565\uff0c\u800c\u4e14\u5fc5\u9808\u6a6b\u8de8\u6574\u500b\u5927\u578b\u8cfc\u7269\u7bc0\u6d3b\u52d5\u9031\u671f\uff1a\u5f9e\u8cfc\u7269\u7bc0\u958b\u59cb\u4e4b\u524d\u5230\u5373\u5c07\u958b\u59cb\u4e4b\u969b\uff0c\u5230\u8cfc\u7269\u7bc0\u7576\u5929\uff0c\u751a\u81f3\u5230\u8cfc\u7269\u7bc0\u6b63\u5f0f\u7d50\u675f\u4e4b\u5f8c\u3002<\/p>\n<p>\u6709\u4e86\u7aef\u5c0d\u7aef\u7684\u5927\u578b\u8cfc\u7269\u7bc0\u5a92\u9ad4\u7b56\u7565\uff0c\u60a8\u5c31\u80fd\u5c07\u5f15\u4eba\u6ce8\u76ee\u7684\u5ee3\u544a\u548c\u6d41\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002\u6211\u5011\u6703\u5728\u672c\u6587\u4e2d\u5206\u4eab\u5927\u578b\u8cfc\u7269\u7bc0\u6bcf\u500b\u968e\u6bb5\u7684\u5a92\u9ad4\u898f\u5283\u548c\u8a55\u4f30\u7b56\u7565\uff0c\u540c\u6642\u4e5f\u6703\u63d0\u4f9b\u79d8\u8a23\uff0c\u5354\u52a9\u60a8\u5efa\u7acb\u54c1\u724c\u8a8d\u77e5\u3001\u5f37\u5316\u92b7\u552e\u5ee3\u544a\u6d3b\u52d5\u4e26\u7dad\u7e6b\u8207\u6d88\u8cbb\u8005\u7684\u95dc\u4fc2\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udf73 \u8cfc\u7269\u7bc0\u9810\u71b1\u671f<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10047\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-3-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>\u5927\u578b\u8cfc\u7269\u7bc0\u7684\u9810\u71b1\u671f\u91cd\u9ede\u5728\u65bc\u5f15\u8d77\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u3002\u63a1\u884c\u5168\u6f0f\u6597\u884c\u92b7\u7b56\u7565\uff0c\u4e26\u7d0d\u5165\u900f\u904e\u5f71\u7247\u5ee3\u544a\u6240\u9032\u884c\u7684\u6f0f\u6597\u524d\u6bb5\u884c\u92b7\u3002\u5728\u9019\u500b\u968e\u6bb5\uff0c\u6578\u4f4d\u5f71\u97f3\u5c0d\u54c1\u724c\u4f86\u8aaa\u662f\u91cd\u8981\u7684\u7ba1\u9053\uff0c\u56e0\u70ba\u6578\u4f4d\u5f71\u97f3\u662f\u6d88\u8cbb\u8005\u767c\u73fe\u5546\u54c1\u7684\u4e00\u5927\u4f86\u6e90\u3002\u53e6\u4e00\u500b\u6f0f\u6597\u524d\u6bb5\u884c\u92b7\u7b56\u7565\u662f\u8d81\u8457\u5927\u5bb6\u5728\u700f\u89bd\u6642\u6355\u6349\u641c\u5c0b\u71b1\u5ea6\u3002\u5728\u4e9e\u592a\u5730\u5340\uff0c\u8cfc\u7269\u7bc0\u53ca\u7bc0\u65e5\u6642\uff0c\u641c\u5c0b\u5f15\u64ce\u662f\u6d88\u8cbb\u8005\u5728\u5c0b\u627e\u8cfc\u7269\u9748\u611f\u8207\u767c\u73fe\u5546\u54c1\u7684\u71b1\u9580\u63a5\u89f8\u9ede\u3002\u4ee5\u4e0b\u70ba\u5efa\u8b70\u505a\u6cd5\uff1a<\/p>\n<p>\u2460 \u4f7f\u7528\u5ee3\u6cdb\u6bd4\u5c0d\uff0c\u8b93\u641c\u5c0b\u5ee3\u544a\u66f4\u4e0a\u4e00\u5c64\u6a13\uff0c\u89f8\u53ca\u66f4\u591a\u76ee\u6a19\u5c0d\u8c61\uff0c\u9023\u7d50\u54c1\u724c\u8207\u641c\u5c0b\u76f8\u95dc\u8a5e\u76ee\u7684\u4f7f\u7528\u8005\uff0c\u4e0d\u5c40\u9650\u65bc\u6240\u8a2d\u5b9a\u7684\u95dc\u9375\u5b57\u3002<br \/>\n\u2461 \u642d\u914d\u667a\u6167\u51fa\u50f9\u642d\u9054\u5230\u6700\u4f73\u6548\u679c\uff0c\u56e0\u70ba\u667a\u6167\u51fa\u50f9\u53ef\u4ee5\u6839\u64da\u60a8\u7684\u9810\u7b97\u8207\u76ee\u6a19\u6539\u5584\u51fa\u50f9\u3002<br \/>\n\u2462 \u900f\u904e\u66a2\u92b7\u5546\u54c1\u5831\u8868\u548c\u9700\u6c42\u9810\u6e2c\u4f86\u67e5\u770b\u6700\u71b1\u9580\u7684\u5546\u54c1\uff0c\u4e26\u5728\u7db2\u7ad9\u4e0a\u5c07\u9019\u4e9b\u5546\u54c1\u5217\u70ba\u7279\u50f9\u4e3b\u6253\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83e\udd41 \u9810\u71b1\u672b\u671f\u8207\u8cfc\u7269\u7bc0\u6b63\u6a94\u671f<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10048\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part1-4-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>\u5927\u578b\u8cfc\u7269\u7bc0\u4e00\u9031\u81f3\u5169\u5468\u524d\uff0c\u5c31\u662f\u9810\u71b1\u672b\u671f\u3002\u6d88\u8cbb\u8005\u6703\u958b\u59cb\u6bd4\u8f03\u7522\u54c1\uff0c\u4e26\u6c7a\u5b9a\u8cfc\u7269\u7bc0\u7576\u5929\u8981\u8cb7\u4ec0\u9ebc\u3002\u9019\u500b\u968e\u6bb5\u5927\u5bb6\u5c0d\u65bc\u6298\u6263\u7684\u671f\u5f85\u9010\u6f38\u7d2f\u7a4d\uff0c\u82e5\u8981\u628a\u63e1\u5546\u6a5f\u7372\u5f97\u6700\u5927\u5229\u76ca\uff0c\u54c1\u724c\u5fc5\u9808\u63d0\u5347\u66dd\u5149\u5f37\u5ea6\uff0c\u89f8\u53ca\u66f4\u591a\u8cfc\u8ce3\u610f\u9858\u9ad8\u7684\u6d88\u8cbb\u8005\u4e26\u5b8c\u6210\u8f49\u63db\u3002<\/p>\n<p>\u2460 \u900f\u904e\u6210\u6548\u898f\u5283\u5de5\u5177\u77ad\u89e3\u5b63\u7bc0\u6027\u884c\u92b7\u7684\u6a5f\u6703\uff0c\u4e26\u898f\u5283\u5ee3\u544a\u9810\u7b97\uff0c\u5354\u52a9\u8ffd\u8e64\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u82b1\u8cbb\uff0c\u5c0d\u65bc Google Ads \u6210\u6548\u5831\u8868\u4e2d\u8f49\u63db\u6307\u6a19\u6703\u5e36\u4f86\u4ec0\u9ebc\u5f71\u97ff<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1e \u63d0\u9192\uff1a\u5728\u8cfc\u7269\u7bc0\u524d\uff0c\u8cfc\u7269\u8005\u5f88\u6709\u53ef\u80fd\u5148\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u4f46\u6c92\u6709\u7d50\u5e33\uff0c\u53ef\u4ee5\u5c07\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u964d\u4f4e\uff0c\u5728\u9810\u71b1\u672b\u671f\u89f8\u53ca\u66f4\u591a\u6d88\u8cbb\u8005\u3002\u5728\u9019\u500b\u968e\u6bb5\uff0c\u6d88\u8cbb\u8005\u6703\u8de8\u5e73\u53f0\u63a2\u7d22\u4e26\u8a55\u4f30\u7522\u54c1\uff0c\u5f9e\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u96fb\u5546\u7db2\u7ad9\u5230\u5be6\u9ad4\u5e97\u9762\uff0c\u4e0d\u7ba1\u6d88\u8cbb\u8005\u5728\u54ea\u88e1\u641c\u5c0b\u6216\u8cfc\u7269\uff0c\u54c1\u724c\u90fd\u53ef\u4ee5\u4f7f\u7528 Google \u7684\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848\u4f86\u89f8\u53ca\u9ad8\u610f\u9858\u7684\u8cfc\u7269\u8005\uff0c\u4e26\u81ea\u52d5\u628a\u63e1\u5b63\u7bc0\u6027\u92b7\u552e\u6a5f\u6703\uff0c\u7372\u5f97\u6700\u5927\u5229\u76ca\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2461 \u5982\u679c\u76ee\u6a19\u5c0d\u8c61\u662f\u504f\u597d\u5728\u5927\u578b\u8cfc\u7269\u7bc0\u6642\u65bc\u61c9\u7528\u7a0b\u5f0f\u4e2d\u8cfc\u7269\u7684\u6d88\u8cbb\u8005\uff0c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u80fd\u5e6b\u52a9\u8de8\u5e73\u53f0\u63a8\u5ee3\u61c9\u7528\u7a0b\u5f0f\uff0c\u5e36\u4f86\u66f4\u591a\u65b0\u4f7f\u7528\u8005\u6216\u5438\u5f15\u73fe\u6709\u4f7f\u7528\u8005\u518d\u53c3\u8207\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1e \u63d0\u9192\uff1a\u5982\u679c\u8981\u5728\u8766\u76ae\u7b49\u96fb\u5546\u7db2\u7ad9\u63d0\u5347\u8f49\u63db\uff0c\u53ef\u4ee5\u904b\u7528\u00a0Google Ads \u96f6\u552e\u5408\u4f5c\u5925\u4f34\u89e3\u6c7a\u65b9\u6848\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p>\ud83d\udecd \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/consumer-insights\/consumer-trends\/e-conomy-sea-2021\/\">\u6d88\u8cbb\u8005\u6d1e\u5bdf<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/app-and-mobile\/future-proof-your-online-retail-business\/\">\u7dda\u4e0a\u96f6\u552e\u8da8\u52e2\u5831\u544a<\/a>\u3001<a href=\"https:\/\/www.alizila.com\/alibaba-1111-double11-singles-day-set-new-record-looking-beyond-numbers\/\">\u963f\u91cc\u5df4\u5df4\u96d9 11 \u5546\u696d\u89c0\u5bdf<\/a>\u3001<a href=\"https:\/\/thepaypers.com\/online-payments\/worldline-rolls-out-cross-border-payment-solution-in-south-korea--1253153\">\u97d3\u570b\u8de8\u5883\u652f\u4ed8\u89e3\u6c7a\u65b9\u6848<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10581234?hl=en&amp;ref_topic=10513101\">\u5f71\u7247\u89f8\u53ca\u7387\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9049825?hl=en\">\u54c1\u724c\u63d0\u5347\u7814\u7a76<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en#zippy=%2Cbroad-match\">\u5ee3\u6cdb\u6bd4\u5c0d<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=en\">\u667a\u6167\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/9488679?visit_id=637478168732512585-4217998429&amp;rd=1\">\u66a2\u92b7\u5546\u54c1\u5831\u8868<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10787044\">\u9700\u6c42\u9810\u6e2c<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124?hl=en#:~:text=Performance%20Planner%20is%20a%20tool,outcomes%20by%20adjusting%20campaign%20settings.\">\u6210\u6548\u898f\u5283\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6247380?hl=zh-Hant\">\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/a>\u3001<a href=\"http:\/\/retailpartnerships.withgoogle.com\/\">Google Ads \u96f6\u552e\u5408\u4f5c\u5925\u4f34<\/a><\/p>\n<p>\ud83c\udfa8 \u5ee3\u544a\u6848\u4f8b\uff1a<a href=\"https:\/\/www.youtube.com\/watch?v=IlFYDoqH-UI\">Nasa Lazada Yan<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=Ldoetmaeo4Y&amp;t=371s\">\u8207 KOL \u5408\u4f5c\u7684\u8b77\u819a\u79d8\u8a23\u5f71\u7247<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=MOLMIqTarVc\">Central Retail\u00a0\u96d912 \u8cfc\u7269\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=IlFYDoqH-UI\">\u96fb\u5546\u5e73\u53f0 Lazada<\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u670b\u53cb\u5011\uff0c\u4e0a\u597d\u88dd\u5099\uff01\u8cfc\u7269\u5b63\u5927\u6230\u5373\u5c07\u958b\u6253\u5566 \ud83d\udd25<\/p>\n","protected":false},"author":1,"featured_media":10043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[4,175,296,376,294,664],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-google","tag-google-ads","tag-296","tag-376","tag-294","tag-664"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0a\u7bc7 By iSPOT Media \ud83d\udecd<\/title>\n<meta name=\"description\" content=\"\u4ee5\u4e0b\u6574\u7406\u4e86 Google \u6240\u767c\u8868\u7684\u30102022 \u5e74\u8cfc\u7269\u5b63\u6307\u5357\u3011\uff0c\u6703\u5206\u5225\u5f9e\u6d88\u8cbb\u8005\u8da8\u52e2\u3001\u8b93\u6d88\u8cbb\u8005\u9ad4\u9a57\u66f4\u6d41\u66a2\u7684\u63a8\u85a6\u7522\u54c1\uff0c\u4ee5\u53ca\u5a92\u9ad4\u7b56\u7565\u8b1b\u89e3\u30022022 \u5e74\u6d88\u8cbb\u8005\u8da8\u52e2\u75ab\u60c5\u767c\u751f\u5f8c\uff0c\u8de8\u570b\u8cfc\u7269\u5728\u6771\u5357\u4e9e\u5730\u5340\u8d8a\u4f86\u8d8a\u76db\u884c\u3002\u56e0\u6b64\uff0c\u6d77\u5916\u6d88\u8cbb\u8005\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u5373\u4f7f\u5927\u578b\u8cfc\u7269\u7bc0\u6d3b\u52d5\u662f\u5728\u672c\u5730\u5e02\u5834\u8209\u884c\u4e5f\u4e0d\u4f8b\u5916\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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