{"id":10037,"date":"2022-09-23T11:00:57","date_gmt":"2022-09-23T03:00:57","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10037"},"modified":"2022-09-20T10:58:28","modified_gmt":"2022-09-20T02:58:28","slug":"google-ads-consumer-insights-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-consumer-insights-part2\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0b\u7bc7 \ud83d\udc8d"},"content":{"rendered":"<blockquote>\n<p class=\"p1\" style=\"text-align: left;\"><strong>\u2764\ufe0f \u8cbc\u5fc3\u63d0\u9192\uff1a\u70ba\u4e86\u66f4\u8212\u670d\u7684\u95b1\u8b80\u9ad4\u9a57\uff0c\u6211\u5011\u5c07\u5206\u70ba\u4e0a\u3001\u4e0b\u5169\u7bc7\u3002\u9084\u6c92\u6708\u8b80\u904e\u4e0a\u534a\u6bb5\u7684\u670b\u53cb\u5011\uff0c\u8acb\u79fb\u6b65\u81f3\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-consumer-insights-part1\/\"><span class=\"s5\">\u4e0a\u7bc7\u6307\u5357<\/span><\/a>\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong>\ud83e\udd34\ud83c\udffb \u6253\u9020\u6d41\u66a2\u6d88\u8cbb\u9ad4\u9a57\u7684\u54c1\u724c\u5fc3\u6cd5<\/strong><\/span><\/h3>\n<p class=\"p5\">\u6d41\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\u6b65\u9a5f\uff1a<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s6\">Step1. <\/span><span class=\"s7\">\u88fd\u4f5c\u5207\u5408\u9700\u6c42\u3001\u4eae\u773c\u5438\u775b\u7684\u5ee3\u544a\u5f15\u8d77\u6d88\u8cbb\u8005\u6ce8\u610f<\/span> <span class=\"s8\">\ud83d\udc40<\/span><span class=\"s6\"><br \/>\nStep2. <\/span><span class=\"s7\">\u5f15\u5c0e\u81f3\u8f09\u5165\u901f\u5ea6\u5feb\u901f\u7684\u53ef\u9760\u61c9\u7528\u7a0b\u5f0f\u6216\u7db2\u7ad9<\/span> <span class=\"s8\">\ud83d\udda5<\/span><span class=\"s6\"><br \/>\nStep3. <\/span><span class=\"s7\">\u4ee5\u4fbf\u6377\u7d50\u5e33\u6d41\u7a0b\u8f15\u9b06\u5b8c\u6210\u4ea4\u6613<\/span> <span class=\"s8\">\ud83d\udc51<\/span><\/strong><\/span><\/p>\n<p class=\"p5\">\u900f\u904e\u4ee5\u4e0a\u505a\u6cd5\uff0c\u53ef\u8b93\u6d88\u8cbb\u8005\u6eff\u610f\u800c\u6b78\uff0c\u9084\u53ef\u4fc3\u6210\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u4e26\u76f4\u63a5\u5f71\u97ff\u7372\u5229\u3002\u4ee5\u4e0b\u5206\u4eab\u4e09\u9805\u54c1\u724c\u5fc3\u6cd5\uff0c\u8b93\u60a8\u7684\u54c1\u724c\u5728\u5927\u578b\u8cfc\u7269\u5b63\u4e2d\uff0c\u4ee5\u6d41\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\u5438\u5f15\u4e26\u8d0f\u5f97\u6d88\u8cbb\u8005\u9752\u775e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf \u5fc3\u6cd5\u4e00\uff1a\u8b93\u54c1\u724c\u8cc7\u8a0a\u6613\u5f97\u4e14\u6e96\u78ba<\/strong><\/span><\/h3>\n<p class=\"p5\">\u7db2\u8def\u641c\u5c0b\u5df2\u662f\u73fe\u4ee3\u8cfc\u7269\u9ad4\u9a57\u7684\u4e00\u90e8\u5206\uff0c94% \u7684\u6d88\u8cbb\u8005\u8a8d\u70ba\u5728\u8cfc\u8cb7\u524d\u7372\u5f97\u6240\u6709\u5fc5\u8981\u8cc7\u8a0a\u5341\u5206\u91cd\u8981\u3002\u82e5\u80fd\u4ee5\u53ef\u9760\u6613\u61c2\u7684\u8cc7\u8a0a\u5728\u6d88\u8cbb\u8005\u641c\u5c0b\u6642\u66dd\u5149\uff0c\u5c31\u53ef\u5354\u52a9\u4ed6\u5011\u66f4\u5feb\u627e\u5230\u6240\u9700\u5546\u54c1\uff0c\u5f9e\u8d77\u9ede\u958b\u59cb\u71df\u9020\u6109\u6085\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u4ee5\u4e0b\u70ba\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u6709\u6548\u5efa\u7acb\u6e96\u78ba\u8cc7\u8a0a\u7684 Google \u5de5\u5177\u63a8\u85a6\uff1a<\/p>\n<figure id=\"attachment_10052\" aria-describedby=\"caption-attachment-10052\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10052\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-1-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-10052\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p1\"><strong><span style=\"color: #008080;\">\ud83c\udfec \u6211\u7684\u5546\u5bb6<\/span><\/strong><\/p>\n<p class=\"p5\">\u88fd\u4f5c\u5546\u5bb6\u6a94\u6848\u53ef\u65b9\u4fbf\u6d88\u8cbb\u8005\u8f15\u9b06\u627e\u5230\u5546\u54c1\uff0c\u80fd\u5728\u7db2\u8def\u4e0a\u71df\u9020\u53ef\u9760\u54c1\u724c\u5f62\u8c61\u3002<br \/>\n<span class=\"s2\">\u27a1\ufe0f<\/span> \u5546\u5bb6\u6a94\u6848\u5fc5\u9808\u901a\u904e\u9a57\u8b49\uff0c\u56e0\u6b64\u6d88\u8cbb\u8005\u66f4\u80fd\u653e\u5fc3\u4fe1\u8cf4\u9801\u9762\u4e0a\u520a\u8f09\u7684\u71df\u696d\u6642\u9593\u3001\u7167\u7247\u3001\u4fc3\u92b7\u548c<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324471?hl=en\">\u92b7\u552e<\/a>\u8cc7\u8a0a\u3002<\/p>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\ud83e\udde5 \u7522\u54c1\u7d50\u679c\u9801\u9762<\/strong><\/span><\/p>\n<p class=\"p5\">\u5584\u7528\u7522\u54c1\u7d50\u679c\u9801\u9762\u514d\u8cbb\u520a\u767b\u81ea\u5bb6\u5546\u54c1\uff0c\u5728 Google \u641c\u5c0b\u3001\u8cfc\u7269\u548c\u5716\u7247\u4e2d\u66dd\u5149\uff0c\u89f8\u53ca\u5229\u7528\u5404\u7a2e Google \u7522\u54c1\u548c\u670d\u52d9\u641c\u5c0b\u8cc7\u8a0a\u7684\u6d88\u8cbb\u8005\uff0c\u5354\u52a9\u4ed6\u5011\u5feb\u901f\u627e\u5230\u5546\u54c1\u3002<\/p>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\ud83c\udf1f \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/strong><\/span><\/p>\n<p class=\"p5\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6709\u52a9\u65bc\u63d0\u5347\u7522\u54c1\u8cc7\u8a0a\u7684\u6548\u76ca\u3002\u53ea\u8981\u5efa\u7acb\u4e00\u500b\u76ee\u6a19\u5c0e\u5411\u7684\u81ea\u52d5\u5316\u5ee3\u544a\uff0c\u5c31\u80fd\u8b93\u5546\u54c1\u5728\u6240\u6709 Google \u5ee3\u544a\u7ba1\u9053\u66dd\u5149\uff0c\u9806\u5229\u7372\u53d6\u65b0\u5ba2\uff0c\u4e26\u4e14\u63d0\u5347\u7dda\u4e0a\u548c\u5be6\u9ad4\u92b7\u552e\u696d\u7e3e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong>\ud83d\udcb0\u5fc3\u6cd5\u4e8c\uff1a\u9806\u66a2\u5c0e\u6d41\u3001\u8f15\u9b06\u7d50\u5e33<\/strong><\/span><\/h3>\n<p class=\"p5\">\u6253\u9020\u6d41\u66a2\u7684\u7db2\u9801\u6216\u61c9\u7528\u7a0b\u5f0f\u9ad4\u9a57\uff0c\u53ef\u4f7f\u7528\u4ee5\u4e0b\u4f5c\u6cd5\u8207 Google Ads\uff1a<\/p>\n<figure id=\"attachment_10050\" aria-describedby=\"caption-attachment-10050\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10050\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-2-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-10050\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s7\">\ud83d\udca8 \u66f4\u5feb\u901f\u627e\u5230\u7522\u54c1<\/span><\/strong><\/span><\/p>\n<p class=\"p5\">\u78ba\u4fdd\u81ea\u5bb6\u61c9\u7528\u7a0b\u5f0f\u6216\u7db2\u7ad9\u80fd\u5920\u5feb\u901f\u8f09\u5165\u3001\u520a\u767b\u7684\u5546\u54c1\u8aaa\u660e\u6e05\u695a\u660e\u77ad\uff0c\u518d\u914d\u4e0a\u9ad8\u54c1\u8cea\u5546\u54c1\u5716\u7247\uff0c\u5354\u52a9\u6d88\u8cbb\u8005\u8f15\u9b06\u627e\u5230\u7b26\u5408\u9700\u6c42\u7684\u5546\u54c1\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s7\">\ud83d\udcc8 Grow My Store<\/span><\/strong><\/span><\/p>\n<p class=\"p5\">\u77ad\u89e3\u81ea\u5bb6\u96f6\u552e\u7db2\u7ad9\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\uff0c\u4e26\u67e5\u770b\u7af6\u54c1\u6bd4\u8f03\u7d50\u679c\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s7\">\ud83d\udcf1 \u7db2\u9801\u548c\u61c9\u7528\u7a0b\u5f0f<\/span><\/strong><\/span><\/p>\n<p class=\"p5\">\u5148\u4ee5\u7db2\u9801\u5ee3\u544a\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u63a5\u8457\u76f4\u63a5\u5c07\u6d41\u91cf\u5c0e\u5411\u76f8\u95dc\u61c9\u7528\u7a0b\u5f0f\u9801\u9762\uff0c\u5728\u61c9\u7528\u7a0b\u5f0f\u4e2d\u8f15\u9b06\u5b8c\u6210\u8cfc\u8cb7\uff0c\u9806\u5229\u6210\u4ea4\u3002\u61c9\u7528\u7a0b\u5f0f\u6df1\u5c64\u9023\u7d50\u6b63\u53ef\u5354\u52a9\u54c1\u724c\u9806\u66a2\u7121\u7919\u5730\u929c\u63a5\u7db2\u9801\u548c\u61c9\u7528\u7a0b\u5f0f\u3002<\/p>\n<h3><\/h3>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong>\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb \u5fc3\u6cd5\u4e09\uff1a\u904b\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u4ee5\u958b\u555f\u66f4\u591a\u5546\u6a5f<\/strong><\/span><\/h3>\n<p class=\"p5\">\u5c0d\u54c1\u724c\u800c\u8a00\uff0c\u82e5\u60f3\u8b93\u6d88\u8cbb\u8005\u7372\u5f97\u6eff\u8db3\u7684\u9ad4\u9a57\uff0c\u5fc5\u9808\u907f\u514d\u6295\u653e\u4e0d\u76f8\u5e72\u7684\u64fe\u4eba\u5546\u54c1\u5ee3\u544a\u3002\u7cbe\u5fc3\u8a2d\u8a08\u7684\u500b\u4eba\u5316\u5167\u5bb9\u53ef\u662f\u5728\u96d9 11 \u8cfc\u7269\u7bc0\u671f\u9593\u8b93\u8cfc\u8cb7\u8f49\u63db\u91cf\u63d0\u9ad8 91% \u7684\u5e55\u5f8c\u529f\u81e3\u3002\u82e5\u60f3\u63d0\u4f9b\u7b26\u5408\u9700\u6c42\u7684\u9ad4\u9a57\uff0c\u54c1\u724c\u5c31\u8981\u5148\u77ad\u89e3\u6563\u4f48\u5728\u81ea\u5bb6\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u6216\u5be6\u9ad4\u901a\u8def\u7b49\u591a\u7a2e\u5e73\u53f0\u7684\u6d88\u8cbb\u8005\u3002\u4ee5\u4e0b\u70ba\u63a8\u85a6\u7684\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<figure id=\"attachment_10051\" aria-describedby=\"caption-attachment-10051\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10051\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3.png\" alt=\"\" width=\"1080\" height=\"810\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-part2-3-850x638.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-10051\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s7\">\ud83d\udda5 \u5168\u57df\u7db2\u7ad9\u4ee3\u78bc<\/span><\/strong><\/span><\/p>\n<p class=\"p5\">\u91dd\u5c0d\u81ea\u5bb6\u7db2\u7ad9\u4e0a\u7684\u6d88\u8cbb\u8005\u5206\u5e03\u548c\u52d5\u614b\uff0c\u63d0\u4f9b\u66f4\u5168\u9762\u7684\u5206\u6790\u3002\u53ef\u5f9e\u4e2d\u770b\u51fa\u8a31\u591a\u8cc7\u8a0a\u3002\u4f8b\u5982\uff0c\u6d88\u8cbb\u8005\u662f\u5426\u53d7 Google \u5ee3\u544a\u5438\u5f15\u9020\u8a2a\u7db2\u7ad9\u537b\u672a\u5b8c\u6210\u8cfc\u8cb7\uff0c\u63a5\u8457\u9069\u6642\u63d0\u4f9b\u66f4\u5207\u5408\u9700\u6c42\u7684\u5167\u5bb9\uff0c\u805a\u7126\u5148\u524d\u700f\u89bd\u904e\u7684\u5546\u54c1\u4e26\u91dd\u5c0d\u5373\u5c07\u4f86\u81e8\u7684\u5927\u578b\u8cfc\u7269\u5b63\u4e3b\u6253\u76f8\u95dc\u6298\u6263\u8cc7\u8a0a\uff0c\u5c0d\u9019\u985e\u6d88\u8cbb\u8005\u6295\u653e\u5ee3\u544a\u3002<\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83d\udd25<\/span> \u5efa\u8b70\u642d\u914d\u3010\u5f37\u5316\u8f49\u63db\u3011\u7372\u5f97\u66f4\u7cbe\u6e96\u7684\u7dda\u4e0a\u8f49\u63db\u8a55\u4f30\u8cc7\u6599\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\ud83e\udd16 \u6574\u5408\u61c9\u7528\u7a0b\u5f0f\u958b\u767c\u5957\u4ef6<\/strong><\/span><\/p>\n<p class=\"p5\">\u5206\u6790\u61c9\u7528\u7a0b\u5f0f\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u5f97\u77e5\u7279\u5b9a\u61c9\u7528\u7a0b\u5f0f\u9801\u9762\u7684\u700f\u89bd\u6642\u9593\uff0c\u4ee5\u53ca\u6d88\u8cbb\u8005\u5404\u662f\u5f9e\u54ea\u4e9b\u570b\u5bb6\/\u5730\u5340\uff0c\u4f7f\u7528\u4f55\u7a2e\u8a9e\u8a00\u9032\u884c\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u8cb7\uff0c\u4e26\u7372\u5f97\u66f4\u591a\u5bf6\u8cb4\u8cc7\u8a0a\u3002<br \/>\n<span class=\"s2\">\u27a1\ufe0f<\/span> \u9019\u4e9b\u6df1\u5165\u5206\u6790\u8cc7\u8a0a\u5247\u53ef\u7528\u4f86\u958b\u767c\u76f8\u95dc\u8a9e\u8a00\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u5c0d\u76ee\u6a19\u5ba2\u7fa4\u6240\u5728\u7684\u5e02\u5834\u6295\u653e\u5ee3\u544a\u3002<\/p>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\ud83c\udfb0 \u7b2c\u4e00\u65b9\u8cc7\u6599<\/strong><\/span><\/p>\n<p class=\"p5\">Step1. \u95dc\u65bc\u5be6\u9ad4\u89aa\u81e8\u9580\u5e02\u7684\u6d88\u8cbb\u8005\uff0c\u53ef\u4ee5\u5229\u7528\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u5de5\u5177\u4f86\u6574\u7406\u6b78\u7d0d\u92b7\u552e\u9ede (POS) \u8cc7\u6599\u7b49\u6d88\u8cbb\u8005\u5728\u5e97\u5167\u8207\u5546\u5bb6\u5206\u4eab\u7684\u8cc7\u8a0a\u3002<br \/>\nStep2. \u5c07\u9019\u4e9b\u8cc7\u8a0a\u6574\u5408\u5230\u00a0Campaign Manager 360\u00a0\u9019\u985e\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u5de5\u5177\uff0c\u767c\u5c55\u66f4\u6709\u610f\u7fa9\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\u7b56\u7565\u3002<br \/>\nStep3. \u914d\u5408 Google Ads \u7684<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941?hl=en\">\u76ee\u6a19\u5c0d\u8c61\u5340\u9694<\/a>\uff0c\u56e0\u61c9\u5404\u6d88\u8cbb\u8005\u5ba2\u7fa4\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u63d0\u4f9b\u6295\u5176\u6240\u597d\u7684\u5167\u5bb9\u3002<\/p>\n<p class=\"p5\"><span class=\"s2\">\u27a1\ufe0f<\/span> \u5982\u6b64\u80fd\u6eff\u8db3\u65b0\u5ba2\u3001\u56de\u982d\u5ba2\u548c\u6298\u6263\u6d88\u8cbb\u8005\u7684\u9700\u8981\uff0c\u8003\u91cf\u5404\u5ba2\u7fa4\u7684\u8208\u8da3\u3001\u610f\u5716\uff0c\u4ee5\u53ca\u4ed6\u5011\u8207\u54c1\u724c\u3001\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e92\u52d5\u7684\u65b9\u5f0f\uff0c\u70ba\u5404\u500b\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u6295\u653e\u4e0d\u540c\u7684\u5ee3\u544a\u3002<\/p>\n<hr \/>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83d\udecd<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/it_it\/www\/pdf\/connected-customer-report-2020.pdf\">Salesforce \u5831\u544a<\/a>\u3001<a href=\"https:\/\/www.google.com\/business\/\">\u6211\u7684\u5546\u5bb6<\/a>\u3001<a href=\"https:\/\/support.google.com\/business\/answer\/7107242?hl=en\">\u9a57\u8b49\u5546\u5bb6<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/7322422?hl=en\">\u4fc3\u92b7<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324471?hl=en\">\u92b7\u552e<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/9199328?hl=en\">\u7522\u54c1\u7d50\u679c\u9801\u9762<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/go.inmobi.com\/2021-festive-season-report-sea\/\">2021\u6771\u5357\u4e9e\u8cfc\u7269\u5b63\u5831\u544a<\/a>\u3001<a href=\"https:\/\/growmystore.thinkwithgoogle.com\/intl\/en_us?_ga=2.16126710.1156335501.1662375825-193167103.1641187235\">Grow My Store<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10023042?hl=en\">\u6df1\u5c64\u9023\u7d50<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7548399\">\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656\">\u5f37\u5316\u8f49\u63db\u529f\u80fd<\/a>\u3001<a href=\"https:\/\/support.google.com\/firebase\/answer\/6317479\">\u61c9\u7528\u7a0b\u5f0f\u958b\u767c\u5957\u4ef6<\/a>\u3001<a href=\"https:\/\/support.google.com\/searchads\/answer\/7384231\">Campaign Manager 360<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941?hl=en\">\u76ee\u6a19\u5c0d\u8c61\u5340\u9694<\/a><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5de5\u6b32\u5584\u5176\u4e8b\uff0c\u5fc5\u5148\u5229\u5176\u5668\uff01\u5feb\u4f86\u638c\u63e1\u597d\u7528\u7684 Google ads \u5427\uff01<\/p>\n","protected":false},"author":1,"featured_media":10044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[353,12],"tags":[4,175,296,376,294,664],"class_list":["post-10037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","category-media-insights","tag-google","tag-google-ads","tag-296","tag-376","tag-294","tag-664"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0b\u7bc7 By iSPOT Media \ud83d\udc8d<\/title>\n<meta name=\"description\" content=\"\u6253\u9020\u6d41\u66a2\u6d88\u8cbb\u9ad4\u9a57\u7684\u54c1\u724c\u5fc3\u6cd5\u6d41\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\u6b65\u9a5f\uff1aStep1. \u88fd\u4f5c\u5207\u5408\u9700\u6c42\u3001\u4eae\u773c\u5438\u775b\u7684\u5ee3\u544a\u5f15\u8d77\u6d88\u8cbb\u8005\u6ce8\u610f\u3002Step2. \u5f15\u5c0e\u81f3\u8f09\u5165\u901f\u5ea6\u5feb\u901f\u7684\u53ef\u9760\u61c9\u7528\u7a0b\u5f0f\u6216\u7db2\u7ad9\u3002Step3. \u4ee5\u4fbf\u6377\u7d50\u5e33\u6d41\u7a0b\u8f15\u9b06\u5b8c\u6210\u4ea4\u6613\u3002\u900f\u904e\u4ee5\u4e0a\u505a\u6cd5\uff0c\u53ef\u8b93\u6d88\u8cbb\u8005\u6eff\u610f\u800c\u6b78\uff0c\u9084\u53ef\u4fc3\u6210\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u4e26\u76f4\u63a5\u5f71\u97ff\u7372\u5229\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-consumer-insights-part2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0b\u7bc7 By iSPOT Media \ud83d\udc8d\" \/>\n<meta property=\"og:description\" content=\"\u6253\u9020\u6d41\u66a2\u6d88\u8cbb\u9ad4\u9a57\u7684\u54c1\u724c\u5fc3\u6cd5\u6d41\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\u6b65\u9a5f\uff1aStep1. \u88fd\u4f5c\u5207\u5408\u9700\u6c42\u3001\u4eae\u773c\u5438\u775b\u7684\u5ee3\u544a\u5f15\u8d77\u6d88\u8cbb\u8005\u6ce8\u610f\u3002Step2. \u5f15\u5c0e\u81f3\u8f09\u5165\u901f\u5ea6\u5feb\u901f\u7684\u53ef\u9760\u61c9\u7528\u7a0b\u5f0f\u6216\u7db2\u7ad9\u3002Step3. \u4ee5\u4fbf\u6377\u7d50\u5e33\u6d41\u7a0b\u8f15\u9b06\u5b8c\u6210\u4ea4\u6613\u3002\u900f\u904e\u4ee5\u4e0a\u505a\u6cd5\uff0c\u53ef\u8b93\u6d88\u8cbb\u8005\u6eff\u610f\u800c\u6b78\uff0c\u9084\u53ef\u4fc3\u6210\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u4e26\u76f4\u63a5\u5f71\u97ff\u7372\u5229\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-consumer-insights-part2\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-23T03:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0b\u7bc7 By iSPOT Media \ud83d\udc8d\" \/>\n<meta name=\"twitter:description\" content=\"\u6253\u9020\u6d41\u66a2\u6d88\u8cbb\u9ad4\u9a57\u7684\u54c1\u724c\u5fc3\u6cd5\u6d41\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\u6b65\u9a5f\uff1aStep1. \u88fd\u4f5c\u5207\u5408\u9700\u6c42\u3001\u4eae\u773c\u5438\u775b\u7684\u5ee3\u544a\u5f15\u8d77\u6d88\u8cbb\u8005\u6ce8\u610f\u3002Step2. \u5f15\u5c0e\u81f3\u8f09\u5165\u901f\u5ea6\u5feb\u901f\u7684\u53ef\u9760\u61c9\u7528\u7a0b\u5f0f\u6216\u7db2\u7ad9\u3002Step3. \u4ee5\u4fbf\u6377\u7d50\u5e33\u6d41\u7a0b\u8f15\u9b06\u5b8c\u6210\u4ea4\u6613\u3002\u900f\u904e\u4ee5\u4e0a\u505a\u6cd5\uff0c\u53ef\u8b93\u6d88\u8cbb\u8005\u6eff\u610f\u800c\u6b78\uff0c\u9084\u53ef\u4fc3\u6210\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u4e26\u76f4\u63a5\u5f71\u97ff\u7372\u5229\u3002\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-consumer-insights-2.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-ads-consumer-insights-part2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-ads-consumer-insights-part2\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads 2022 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\uff1a\u4e0b\u7bc7 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