{"id":10055,"date":"2022-09-30T11:00:00","date_gmt":"2022-09-30T03:00:00","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10055"},"modified":"2022-09-27T19:21:57","modified_gmt":"2022-09-27T11:21:57","slug":"set-conversion-value-rules","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/set-conversion-value-rules\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011\u5347\u7d1a\u7248 Google \u8f49\u63db\u50f9\u503c\u898f\u5247\u8a2d\u5b9a\u6559\u5b78 \ud83d\udc51"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u8f49\u63db\u50f9\u503c\u898f\u5247\u53ea\u9069\u7528\u65bc\u3010\u641c\u5c0b\u3001\u8cfc\u7269\u3001\u591a\u5a92\u9ad4\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u3002\u4f7f\u7528\u8f49\u63db\u50f9\u503c\u898f\u5247\u53ef\u8b93\u5ee3\u544a\u7528\u6236\u6839\u64da\u3010\u5730\u5340\u3001\u88dd\u7f6e\u548c\u5ba2\u6236\u5c6c\u6027\u3011\u7b49\u689d\u4ef6\u8abf\u6574\u8f49\u63db\u50f9\u503c\uff0c\u53cd\u6620\u76f8\u95dc\u8f49\u63db\u76f8\u5c0d\u65bc\u81ea\u5bb6\u696d\u52d9\u7684\u50f9\u503c\u3002\u4ee5\u4e0b\u8981\u4f86\u5206\u4eab\u5982\u4f55\u900f\u904e Google Ads \u8a2d\u5b9a\u8207\u67e5\u770b\u8f49\u63db\u50f9\u503c\u898f\u5247\u3002\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u9032\u5165\u6587\u7ae0\uff0c\u5b78\u7fd2\u5ee3\u544a\u65b0\u77e5\u8b58\u5427\ud83d\udca8<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u26a1\ufe0f\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u898f\u5247<\/strong><\/span><\/h3>\n<p>Step1. \u767b\u5165\u00a0<a href=\"https:\/\/ads.google.com\/\">Google Ads \u5e33\u6236<\/a> \u2192 \u9ede\u9078\u53f3\u4e0a\u89d2\u5de5\u5177\u5716\u793a \u2192\u3010\u8a55\u4f30\u3011\u2192\u3010\u8f49\u63db\u3011\u3002<\/p>\n<p>Step2. \u9078\u64c7\u5de6\u5074\u9762\u677f\u3010\u50f9\u503c\u898f\u5247\u3011\u2192\u3010\u5efa\u7acb\u8f49\u63db\u50f9\u503c\u898f\u5247\u3011<br \/>\n\u27a1\ufe0f \u5982\u679c\u4f7f\u7528\u8de8\u5e33\u6236\u8f49\u63db\u8ffd\u8e64\uff0c\u5c31\u5fc5\u9808\u5f9e\u7ba1\u7406\u54e1\u5c64\u7d1a\u5e33\u6236\u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u898f\u5247\u3002<br \/>\n\u27a1\ufe0f \u5982\u679c\u8981\u5728\u5831\u8868\u4e2d\u5217\u51fa\u89aa\u81e8\u9580\u5e02\u6216\u5546\u5e97\u92b7\u552e\u8cc7\u6599\uff0c\u53ef\u9078\u53d6\u8f49\u63db\u76ee\u6a19\uff0c\u5305\u62ec\uff1a\u6240\u6709\u8f49\u63db\u76ee\u6a19\u3001\u89aa\u81e8\u9580\u5e02\u3001\u5546\u5e97\u92b7\u552e\u3002<\/p>\n<p>Step3. \u9078\u53d6\u8f49\u63db\u50f9\u503c\u898f\u5247\u7684\u3010\u4e3b\u8981\u689d\u4ef6\u3011\uff0c\u5305\u62ec\uff1a\u76ee\u6a19\u5c0d\u8c61\u3001\u88dd\u7f6e\u3001\u5730\u5340\u3001\u6c92\u6709\u689d\u4ef6 \u2192 \u518d\u9078\u53d6\u76f8\u95dc\u7684\u5b50\u985e\u5225\u3002<br \/>\n\u27a1\ufe0f \u53ea\u6709\u5728\u9078\u53d6\u3010\u89aa\u81e8\u9580\u5e02\u6216\u5546\u5e97\u92b7\u552e\u3011\u505a\u70ba\u8f49\u63db\u76ee\u6a19\u6642\uff0c\u7cfb\u7d71\u624d\u6703\u986f\u793a\u3010\u6c92\u6709\u689d\u4ef6\u3011\u3002<\/p>\n<p>Step4. \u53ef\u8996\u9700\u8981\u5f9e\u672a\u9078\u53d6\u7684\u4e3b\u8981\u689d\u4ef6\u4e2d\u9078\u53d6\u6b21\u8981\u689d\u4ef6\uff1b\u5982\u679c\u9078\u53d6\u6b21\u8981\u689d\u4ef6\uff0c\u5ba2\u6236\u5fc5\u9808\u540c\u6642\u7b26\u5408\u4e3b\u8981\u548c\u6b21\u8981\u689d\u4ef6\uff0c\u50f9\u503c\u898f\u5247\u624d\u6703\u5957\u7528\u3002<br \/>\n\u27a1\ufe0f \u5e33\u6236\u4e2d\u7684\u6240\u6709\u50f9\u503c\u898f\u5247\u5fc5\u9808\u4f7f\u7528\u540c\u6a23\u985e\u578b\u7684\u4e3b\u8981\u548c\u6b21\u8981\u689d\u4ef6\uff08\u5f8c\u8005\u70ba\u9078\u7528\uff09\u3002<\/p>\n<p>Step5.\u300c\u8f49\u63db\u50f9\u503c\u898f\u5247\u300d\u9810\u89bd\u90e8\u5206\u6703\u6839\u64da\u6307\u5b9a\u7684\u898f\u5247\uff0c\u986f\u793a\u3010\u5982\u679c\/\u548c\/\u7136\u5f8c\u3011\u898f\u5247\u9673\u8ff0\u5f0f\u3002<br \/>\n\u27a1\ufe0f \u6c92\u6709\u3010\u6216\u3011\u53ef\u9078\uff0c\u4f46\u5982\u679c\u5728\u4e3b\u8981\u6216\u6b21\u8981\u689d\u4ef6\u4e2d\u9078\u53d6\u591a\u500b\u9078\u9805\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u4ee5\u3010\u6216\u3011\u9673\u8ff0\u5f0f\u4f86\u8655\u7406\u6bcf\u500b\u9078\u9805\u3002<\/p>\n<p>Step6. \u5728\u3010\u50f9\u503c\u3011\u4e2d\uff0c\u8a2d\u5b9a\u689d\u4ef6\u751f\u6548\u6642\u8981\u5957\u7528\u7684\u50f9\u503c\u8abf\u6574\u9805\uff1a<br \/>\n\u2460 \u52a0\u4e0a\uff1a\u5728\u8981\u50b3\u905e\u7684\u4efb\u4f55\u8f49\u63db\u50f9\u503c\u4ee5\u5916\uff0c\u518d\u52a0\u4e0a\u4e00\u500b\u6b63\u503c\uff08\u5927\u65bc 0\uff09<br \/>\n\u2461 \u4e58\u4e0a\uff1a\u5c07\u8981\u50b3\u905e\u7684\u50f9\u503c\u4e58\u4ee5\u6b04\u4f4d\u4e2d\u8f38\u5165\u7684\u4efb\u4f55\u6578\u503c\uff08\u6578\u503c\u7bc4\u570d\u61c9\u4ecb\u65bc 0.5-10\uff09<br \/>\n\u2462 \u8a2d\u5b9a\uff1a\u8a2d\u5b9a\u7279\u5b9a\u7684\u503c \u27a1\ufe0f \u50c5\u9069\u7528\u65bc\u89aa\u81e8\u9580\u5e02\u6216\u5546\u5e97\u92b7\u552e\u8f49\u63db\u50f9\u503c\u898f\u5247\u3002<\/p>\n<p>Step7. \u9078\u64c7\u3010\u5132\u5b58\u3011\u2192 \u898f\u5247\u6703\u986f\u793a\u5728\u3010\u50f9\u503c\u898f\u5247\u3011\u8868\u683c\u4e2d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40 \u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u898f\u5247\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h3>\n<p>\u2460 \u6bcf\u9805\u898f\u5247\u6700\u591a\u53ef\u4ee5\u8a2d\u5b9a 2 \u500b\u689d\u4ef6\uff08\u6b21\u8981\u689d\u4ef6\u70ba\u9078\u7528\uff09<br \/>\n\u2461 \u5982\u679c\u9078\u64c7\u4e86\u4e3b\u8981\u689d\u4ef6\u985e\u578b\uff0c\u6b21\u8981\u689d\u4ef6\u5fc5\u9808\u70ba\u4e0d\u540c\u7684\u985e\u578b\u3002<br \/>\n\u27a1\ufe0f \u8209\u4f8b\uff0c\u5982\u679c\u4e3b\u8981\u689d\u4ef6\u985e\u578b\u70ba\u3010\u5730\u5340\u3011\uff0c\u6b21\u8981\u689d\u4ef6\u985e\u578b\u4e0d\u80fd\u4e5f\u662f\u3010\u5730\u5340\u3011\u3002<br \/>\n\u2462 \u5efa\u7acb\u50f9\u503c\u898f\u5247\u5f8c\uff0c\u6240\u6709\u5f8c\u7e8c\u7684\u50f9\u503c\u898f\u5247\u90fd\u5fc5\u9808\u6709\u76f8\u540c\u7684\u689d\u4ef6\u3002<br \/>\n\u2463 \u53ef\u4ee5\u5728\u8a2d\u5b9a\u898f\u5247\u6642\u9078\u53d6\u591a\u500b\u9078\u9805\u3002\u5728\u9810\u89bd\u90e8\u5206\u4e2d\uff0c\u7cfb\u7d71\u6703\u4ee5\u3010\u6216\u3011\u9673\u8ff0\u5f0f\u4f86\u8655\u7406\u6bcf\u500b\u9078\u9805\u3002<br \/>\n\u27a1\ufe0f \u8209\u4f8b\uff0c\u5982\u679c\u9078\u53d6\u3010\u53f0\u5317\u3011\u548c\u3010\u9ad8\u96c4\u3011\uff0c\u898f\u5247\u5c31\u6703\u5957\u7528\u81f3\u53f0\u5317\u6216\u662f\u9ad8\u96c4\u7684\u5ba2\u6236\u3002<br \/>\n\u2464 \u53ef\u4ee5\u4f7f\u7528\u6574\u6578\u548c\u767e\u5206\u6bd4\u8abf\u6574\u50f9\u503c\u3002<br \/>\n\u2465 \u5982\u679c\u642d\u914d\u667a\u6167\u51fa\u50f9\u4f7f\u7528\u8f49\u63db\u50f9\u503c\uff0c\u5c31\u53ef\u4ee5\u5957\u7528\u8f49\u63db\u50f9\u503c\u898f\u5247\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u88dc\u5145\uff1a\u8f49\u63db\u50f9\u503c\u898f\u5247\u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<figure id=\"attachment_10073\" aria-describedby=\"caption-attachment-10073\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10073\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10073\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_10074\" aria-describedby=\"caption-attachment-10074\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10074\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10074\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_10075\" aria-describedby=\"caption-attachment-10075\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10075\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/set-conversion-value-rules-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10075\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\u260e\ufe0f \u8f49\u63db\u50f9\u503c\u898f\u5247\u88dc\u5145\u529f\u80fd<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\ud83e\uddd1\ud83c\udffb\u200d\ud83d\udcbb \u67e5\u770b\u8f49\u63db\u50f9\u503c\u898f\u5247<\/strong><\/span><\/p>\n<p>Step1. \u767b\u5165\u00a0<a href=\"https:\/\/ads.google.com\/\">Google Ads \u5e33\u6236<\/a> \u2192 \u9ede\u9078\u53f3\u4e0a\u89d2\u5de5\u5177\u5716\u793a \u2192\u3010\u8a55\u4f30\u3011\u2192\u3010\u8f49\u63db\u3011\u3002<br \/>\nStep2. \u9078\u64c7\u5de6\u5074\u9762\u677f\u3010\u50f9\u503c\u898f\u5247\u3011\u2192 \u5373\u53ef\u67e5\u770b\u8f49\u63db\u50f9\u503c\u5831\u8868\uff0c\u5728\u9019\u88e1\u8b8a\u66f4\u3001\u79fb\u9664\u6216\u65b0\u589e\u898f\u5247\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udfb0 \u67e5\u770b\u5340\u9694\u8f49\u63db\u50f9\u503c\u898f\u5247\u5831\u8868<\/strong><\/span><\/p>\n<p>Step1. \u767b\u5165\u00a0<a href=\"https:\/\/ads.google.com\/\">Google Ads \u5e33\u6236<\/a> \u2192\u3010\u5ee3\u544a\u6d3b\u52d5\u3011<br \/>\nStep2. \u9078\u64c7\u5340\u9694\u5716\u793a \u2192\u3010\u8f49\u63db\u3011 \u2192\u3010\u50f9\u503c\u898f\u5247\u8abf\u6574\u9805\u3011<br \/>\nStep3. \u9078\u64c7\u5340\u9694\u9078\u9805\uff1a<br \/>\n\u2460 \u539f\u59cb\u50f9\u503c\uff08\u5df2\u5957\u7528\u898f\u5247\uff09\uff1a\u91dd\u5c0d\u7576\u4e0b\u5df2\u5957\u7528\u50f9\u503c\u898f\u5247\u7684\u8f49\u63db\u6240\u8a08\u7b97\u7684\u539f\u59cb\u7e3d\u50f9\u503c\u3002<br \/>\n\u2461 \u539f\u59cb\u50f9\u503c\uff08\u672a\u5957\u7528\u4efb\u4f55\u898f\u5247\uff09\uff1a\u91dd\u5c0d\u672a\u5957\u7528\u4efb\u4f55\u50f9\u503c\u898f\u5247\u7684\u8f49\u63db\u6240\u8a18\u9304\u7684\u539f\u59cb\u7e3d\u50f9\u503c\u3002<br \/>\n\u2462 \u76ee\u6a19\u5c0d\u8c61\u3001\u5730\u5340\u3001\u88dd\u7f6e\u6216\u6c92\u6709\u689d\u4ef6\uff1a\u5957\u7528\u50f9\u503c\u898f\u5247\u5f8c\u7684\u6de8\u8abf\u6574\u9805\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1f \u7e3d\u8f49\u63db\u50f9\u503c\u662f\u6307\u3010\u539f\u59cb\u50f9\u503c\uff08\u5df2\u5957\u7528\u898f\u5247\uff09\u3011\u3001\u3010\u539f\u59cb\u50f9\u503c\uff08\u672a\u5957\u7528\u4efb\u4f55\u898f\u5247\uff09\u3011\uff0c\u52a0\u4e0a\u3010\u76ee\u6a19\u5c0d\u8c61\u3011\u3001\u3010\u5730\u5340\u3011\u3001\u3010\u88dd\u7f6e\u3011\u6216\u3010\u6c92\u6709\u689d\u4ef6\u3011\u50f9\u503c\u898f\u5247\u8abf\u6574\u9805\u7684\u7e3d\u548c\u3002\u27a1\ufe0f \u8f49\u63db\u7684\u7e3d\u539f\u59cb\u50f9\u503c\u5c31\u662f 2 \u500b\u539f\u59cb\u50f9\u503c\u5340\u9694\u7684\u7e3d\u548c\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\ud83c\udf1e \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3030657\">\u8de8\u5e33\u6236\u8f49\u63db\u8ffd\u8e64<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10520348?hl=zh-Hant&amp;ref_topic=6182369#conditions\">\u76f8\u540c\u7684\u689d\u4ef6<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637\">\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684216\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u51fa\u50f9<\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, 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