{"id":10109,"date":"2022-10-18T11:00:30","date_gmt":"2022-10-18T03:00:30","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10109"},"modified":"2022-10-13T15:24:30","modified_gmt":"2022-10-13T07:24:30","slug":"meta-2022-holidays-checklist","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/meta-2022-holidays-checklist\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Meta 2022 \u8fce\u6230\u5e74\u672b\u8cfc\u7269\u7bc0\u6307\u5357\uff01\u524d\u7f6e\u5fc5\u52dd\u6aa2\u67e5\u6e05\u55ae\ud83e\udd34\ud83c\udffb"},"content":{"rendered":"
\n

2022 \u5e74\u5373\u5c07\u8fce\u4f86\u6700\u706b\u71b1\u7684\u4e00\u5834\u8cfc\u7269\u6176\u5178 \ud83d\udd25\u4e86\u89e3\u6578\u4f4d\u5ee3\u544a\u7684\u524d\u7f6e\u4f5c\u696d\uff0c\u66f4\u6709\u6a5f\u6703\u8d0f\u5f97\u52dd\u5229\uff01\u4ee5\u4e0b\u6574\u7406\u4e86 Meta \u63d0\u4f9b\u7684\u3010\u8cfc\u7269\u5b63\u524d\u7f6e\u4f5c\u696d\uff1a\u5fc5\u52dd\u6aa2\u67e5\u6e05\u55ae\u3011\uff0c\u6e96\u5099\u524d\u5f80\u8cfc\u7269\u6230\u5834\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u95b1\u8b80\u4e0b\u53bb\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83d\udcfb Step1. \u6aa2\u67e5\u8a0a\u865f<\/span><\/h3>\n

\u7b2c\u4e00\u6b65\uff1a\u8a2d\u5b9a\u6aa2\u67e5\uff1a\u6aa2\u67e5\u3010\u8f49\u63db API\u3011<\/strong><\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

\u261e \u524d\u5f80 Meta\u3010\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u3011
\n\u261e \u67e5\u770b\u4e26\u7ba1\u7406\u8a72\u7db2\u57df\u4e2d\u7528\u65bc iOS 14.5+ \u5ee3\u544a\u6700\u4f73\u5316\u7684\u4e8b\u4ef6\u3002
\n\u261e \u9a57\u8b49\u64c1\u6709\u7684\u4e3b\u8981\u7db2\u57df\uff0c\u4ee5\u78ba\u4fdd\u5546\u5bb6\u80fd\u5920\u63a7\u5236\u7db2\u7ad9\u4e8b\u4ef6\u8a2d\u5b9a\u3002
\n\u261e \u914d\u5c0d\u5206\u6578\u8d8a\u9ad8\u8868\u793a\u54c1\u8cea\u8d8a\u4f73\uff0c\u5efa\u8b70\u3010\u8cfc\u8cb7\u4e8b\u4ef6\u3011\u7684\u914d\u5c0d\u5206\u6578\u81f3\u5c11\u5927\u65bc 6 \u5206\u3002<\/p>\n

\u7b2c\u4e8c\u6b65\uff1a\u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\uff1a\u6aa2\u67e5\u3010Web \u50cf\u7d20\u3011<\/span><\/strong><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

\u261e \u524d\u5f80 Meta\u3010\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u3011\u2192\u3010\u7e3d\u89bd\u3011\u2192\u3010\u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\u3011\u53ca\u3010\u8a2d\u5b9a\u7db2\u7ad9\u4e8b\u4ef6\u3011
\n\u261e Web AEM \u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\uff1a<\/p>\n

\u2460 \u6aa2\u67e5\u5ee3\u544a\u3010\u6240\u6709\u512a\u5316\u4e8b\u4ef6\u3011\u7686\u6709\u5305\u542b\u5728\u88e1\u9762
\n\u2461 \u6aa2\u67e5\u3010\u8cfc\u8cb7\u3011\u4e8b\u4ef6\u5728\u512a\u5148\u9806\u5e8f\u7b2c\u4e00\u4f4d
\n\u2462 \u6aa2\u67e5\u6d88\u8cbb\u91d1\u984d\u662f\u5426\u6709\u958b\u555f\u9019\u908a\u6703\u4f54\u7528\u56db\u500b\u4e8b\u4ef6<\/p>\n

\u6aa2\u67e5\u3010\u61c9\u7528\u7a0b\u5f0f\u3011\uff08\u5982\u679c\u6709\u61c9\u7528\u7a0b\u5f0f\uff09<\/span><\/strong><\/p>\n

\u261e \u524d\u5f80\u3010\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u3011\u2192\u3010\u8a2d\u5b9a\u3011\u2192\u3010\u8a2d\u5b9a\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u3011\u2192\u3010\u7de8\u8f2f\u3011<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

 <\/p>\n

\ud83d\udecd Step2. \u7522\u54c1\u76ee\u9304<\/strong><\/span><\/h3>\n

\u7b2c\u4e00\u6b65\uff1a\u63d0\u5347\u76ee\u9304\u54c1\u8cea<\/strong><\/span><\/p>\n

\u2460 \u4fdd\u6301\u76ee\u9304\u8cc7\u6599\u4f86\u6e90\u7684\u5373\u6642\u6027
\n\u5c07\u8cc7\u6599\u6458\u8981\u7684\u66f4\u65b0\u983b\u7387\u4fee\u6539\u6210\u3010\u6bcf\u5c0f\u6642\u66f4\u65b0\u4e00\u6b21\u3011\uff0c\u78ba\u4fdd\u50f9\u683c\u3001\u4f9b\u8ca8\u72c0\u614b\u7684\u5373\u6642\u6027\u3002
\n\u261e \u82e5\u8981\u5373\u6642\u7684\u8a71\uff0c\u53ef\u4ee5\u63a1\u7528\u3010\u50cf\u7d20\u3011\u5fae\u8cc7\u6599\u683c\u5f0f\uff0c\u6700\u5feb\u53ef\u4ee5 5-10 \u5206\u9418\u66f4\u65b0\u4e00\u6b21\u5546\u54c1\u8cc7\u8a0a\u3002<\/p>\n

\u2461 \u76ee\u9304\u914d\u5c0d\u7387 > 95%
\n\u78ba\u4fdd\u52d5\u614b\u5ee3\u544a\u7684\u5fc5\u8981\u4e8b\u4ef6\uff08\u5167\u5bb9\u700f\u89bd\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u8cfc\u8cb7\uff09\u90fd\u6709\u89f8\u767c\u300c\u5167\u5bb9\u7de8\u865f\u300d\u4e26\u4e14\u6709\u5c0d\u61c9\u5230\u76ee\u9304\u88e1\u9762\u7684\u300c\u5167\u5bb9\u7de8\u865f\u300d\uff0c\u9019\u6a23\u5546\u54c1\u624d\u80fd\u9032\u884c\u518d\u884c\u92b7\u8207\u5ee3\u544a\u6295\u905e\u3002<\/p>\n

\u2462 \u63d0\u524d\u8a2d\u5b9a\u5546\u54c1\u7d44\u5408
\nGoogle \u6a5f\u5668\u5b78\u7fd2\u662f\u5728\u5546\u54c1\u7d44\u5408\u7684\u5c64\u7d1a\u4e0a\uff0c\u63a7\u5236\u54ea\u4e9b\u5546\u54c1\u8981\u51fa\u73fe\u5728\u5ee3\u544a\u4e2d\uff0c \u56e0\u6b64\u5efa\u8b70\u78ba\u4fdd\u5546\u54c1\u7d44\u5408\u5728\u8cfc\u7269\u5b63\u4f86\u81e8\u4e4b\u524d\uff0c\u8a2d\u5b9a\u597d\u76f8\u95dc\u689d\u4ef6\u3002\u5efa\u8b70\u8a2d\u5b9a\u4e00\u4e9b\u8f03\u71b1\u9580\u3001\u9ad8\u7372\u5229\u7684\u5546\u54c1\uff0c\u8207\u4fdd\u6301\u5546\u54c1\u7684\u5ee3\u5ea6\u3002<\/p>\n

\u2463 \u6aa2\u67e5\u76ee\u9304\u554f\u984c\u8207\u5f85\u4fee\u6b63\u7684\u9805\u76ee
\n\u5230 Meta\u3010\u5546\u52d9\u7ba1\u7406\u5de5\u5177\u3011\u6aa2\u67e5\u662f\u5426\u6709\u76f8\u95dc\u554f\u984c\u51fa\u73fe\uff0c\u4e26\u4e14\u4fee\u6b63\u5e38\u898b\u554f\u984c\u3002\u5982\uff0c\u7f3a\u5c11\u6558\u8ff0\uff08\u5b57\u6578\u904e\u77ed\uff09\u3001Gender \u56de\u50b3\u4e2d\u6587\uff0c\u61c9\u70ba\u82f1\u6587\u683c\u5f0f\u3001Availability \u4f9b\u8ca8\u72c0\u614b\u5168\u90e8\u4e00\u81f4\u2013\u61c9\u5c07\u7f3a\u8ca8\u5546\u54c1\u6a19\u793a\u70ba out of stock \u3001\u7f3a\u5c11 google_product_category, product_type \u6b04\u4f4d\u3001\u5716\u7247\u5c3a\u5bf8\u4e0d\u6b63\u78ba\u2013\u81f3\u5c11\u61c9\u70ba 600x600px\u2026\u2026 \u9019\u4e9b\u554f\u984c\u90fd\u6703\u5c0e\u81f4\u5546\u54c1\u7121\u6cd5\u6295\u905e\u5ee3\u544a\u6216\u964d\u4f4e\u52d5\u614b\u5ee3\u544a\u7684\u512a\u5316\u5b78\u7fd2\uff0c\u5efa\u8b70\u63d0\u65e9\u4fee\u6b63\u3002<\/p>\n

 <\/p>\n

\ud83d\udcdd \u88dc\u5145\uff1a\u7522\u54c1\u76ee\u9304\u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n

Q. \u6211\u8981\u5982\u4f55\u5f97\u77e5\u50cf\u7d20\u6216 SDK \u90fd\u6709\u8207\u7522\u54c1\u76ee\u9304\u7684 ID \u914d\u5c0d\u6210\u529f\uff1f<\/strong><\/span>
\nA. \u6aa2\u67e5\u7522\u54c1\u76ee\u9304\uff06\u52d5\u614b\u5ee3\u544a\u50cf\u7d20\u6216 SDK \u4e8b\u4ef6\u914d\u5c0d\u7387\uff0c\u4ee5\u4e0b\u662f\u57f7\u884c\u65b9\u6cd5\uff1a<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

\u2460 \u5230 Meta \u5546\u52d9\u7ba1\u7406\u5de5\u5177\u7684\u76ee\u9304\u5340\u3002
\n\u2461 \u4e8b\u4ef6\u8cc7\u6599\u4f86\u6e90 \u2192 \u9078\u64c7\u50cf\u7d20\u6216 SDK\u3002
\n\u2462 \u67e5\u770b\u6a19\u6e96\u4e8b\u4ef6\uff1a\u8cfc\u8cb7\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u700f\u89bd\u3002
\n\u2463 \u6aa2\u67e5\u5404\u500b\u4e8b\u4ef6\u7684\u914d\u5c0d\u7387\u662f\u5426 > 95%\u3002
\n\u261e \u82e5\u4f4e\u65bc 95% \u8acb\u6aa2\u67e5\u6709\u54ea\u4e9b\u5546\u54c1\uff0c\u6c92\u6709\u4e0a\u50b3\u5230\u76ee\u9304\u4e2d\u3002<\/p>\n

Q. \u6211\u7684\u7522\u54c1\u8cc7\u6599\u4f86\u6e90\u66f4\u65b0\u983b\u7387\u8ddf\u5f97\u4e0a\u55ce\uff1f<\/strong><\/span>
\nA. \u53ef\u81f3\u7522\u54c1\u76ee\u9304\u6aa2\u67e5\u3002\u4ee5\u4e0b\u662f\u6aa2\u67e5\u65b9\u6cd5\uff1a<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

\u2460 \u5230\u76ee\u9304 \u2192 \u7522\u54c1\u8cc7\u6599\u4f86\u6e90 \u2192 \u9078\u64c7\u8cc7\u6599\u4f86\u6e90\u2192\u8a2d\u5b9a\u3002
\n\u2461 \u67e5\u770b\u6392\u7a0b\uff1a\u6aa2\u67e5\u66f4\u65b0\u983b\u7387\u662f\u5426\u70ba\u300c\u6bcf\u5c0f\u6642\u300d\u3002
\n\u2462 \u8cc7\u6599\u6458\u8981\u898f\u5247\uff1a\u53ef\u4ee5\u5728\u4e0d\u66f4\u65b0 CSV or XML \u539f\u59cb\u6a94\u6848\u60c5\u6cc1\u4e0b\uff0c\u300c\u6279\u6b21\u300d\u66f4\u65b0\u6b04\u4f4d\u8cc7\u6599\u3002\u4f8b\u5982\uff0c\u539f\u672c\u81ea\u8a02\u6b04\u4f4d 0\uff0c\u88e1\u9762\u5167\u5bb9\u70ba\uff1a$699 \u514d\u904b\u8cbb\uff0c\u7a81\u7136\u56e0\u70ba\u4fc3\u92b7\u6d3b\u52d5\u9700\u4fee\u6539\u6210 $599 \u514d\u904b\u8cbb\uff0c\u5247\u53ef\u4ee5\u5f9e\u9019\u908a\u5feb\u901f\u6279\u6b21\u4fee\u6539\u3002<\/p>\n

Q.<\/span> \u7522\u54c1\u76ee\u9304\u53ef\u4ee5\u52a0\u5165\u7bc0\u6176\u4e3b\u984c\u55ce\uff1f<\/strong>
\nA. \u53ef\u4ee5\u4f7f\u7528 Meta \u5275\u610f\u5de5\u5177\u5c07\u76ee\u9304\u7684\u5546\u54c1\u8cc7\u8a0a\u65b0\u589e\u5230\u52d5\u614b\u5ee3\u544a\u7684\u5716\u7247\u4e2d\uff0c\u8b93\u7522\u54c1\u7684\u52d5\u614b\u5ee3\u544a\u986f\u793a\u7279\u6548\u6846\u548c\u5b9a\u50f9\u4ee5\u53ca\u904b\u8cbb\u7684\u8a73\u7d30\u8cc7\u6599\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

\u2460 \u986f\u793a\u6298\u6263\u767e\u5206\u6bd4\u3001\u539f\u50f9\u522a\u9664\u7dda\u3001\u986f\u793a\u7279\u50f9
\n\u261e \u5728\u92b7\u552e\u76ee\u9304\u4e0a sale_price \u6b04\u4f4d\u70ba\u5546\u54c1\u7279\u50f9\uff0cprice \u6b04\u4f4d\u70ba\u5546\u54c1\u539f\u50f9\u3002
\n\u2461 \u5728\u7279\u5b9a\u6642\u6bb5\u986f\u793a\u7279\u50f9
\n\u261e \u5728\u92b7\u552e\u76ee\u9304\u6b04\u4f4d\u52a0\u4e0a sale_price & sale_price_effective_date<\/p>\n

 <\/p>\n

\ud83c\udfaf Step3. \u6aa2\u67e5\u9805\u76ee\uff1aAds Manager \u5ee3\u544a\u8ffd\u8e64<\/strong><\/span><\/h3>\n

\u5ee3\u544a\u7ba1\u7406\u54e1\u5ee3\u544a\u8ffd\u8e64\u8a2d\u5b9a\u63d0\u9192\uff1a\u52d9\u5fc5\u5728\u3010\u5ee3\u544a\u8ffd\u8e64\u3011\u9078\u64c7\u3010\u9a57\u8b49\u904e\u7684\u7db2\u57df\u3011\uff0c\u9019\u6a23\u5ee3\u544a\u624d\u80fd\u5411\u4f7f\u7528 iOS14.5 \u4ee5\u4e0a\u7248\u672c\u7528\u6236\u6295\u905e\u5ee3\u544a\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n

 <\/p>\n

\ud83d\udd25 Step4. \u7bc0\u6176\u6a94\u671f\u6700\u7d42\u6aa2\u67e5\u6e05\u55ae<\/strong><\/span><\/h3>\n

\u7b2c\u4e00\u6b65\uff1a\u7bc0\u6176\u6a94\u671f\u524d\u6e96\u5099<\/strong><\/span><\/p>\n

\u2460 \u8a0a\u865f\u6aa2\u67e5
\n\u261e \u8f49\u63db API \u8a2d\u7f6e\uff1a\u914d\u5c0d\u54c1\u8cea\u662f\u5426\u9054\u5230\u5efa\u8b70\u6a19\u6e96\uff1f
\n\u261e Web\uff06App \u532f\u7e3d\u4e8b\u4ef6\u8861\u91cf\u8a2d\u7f6e\u662f\u5426\u5b8c\u6210\uff1f<\/p>\n

\u2461 \u76ee\u9304\u6aa2\u67e5
\n\u261e \u76ee\u9304\u8cc7\u6599\u4f86\u6e90\u7684\u66f4\u65b0\u983b\u7387\u662f\u5426\u5920\u5373\u6642\uff1f
\n\u261e \u76ee\u9304\u914d\u5c0d\u7387\u662f\u5426\u5927\u65bc\u5efa\u8b70\u503c\uff1f
\n\u261e \u63d0\u65e9\u6aa2\u67e5\u76ee\u9304\u554f\u984c\u53ca\u5f85\u4fee\u6b63\u7684\u9805\u76ee<\/p>\n

\u2462 \u5ee3\u544a\u6e2c\u8a66\u8207\u5b78\u7fd2\uff1a\u4f9d\u7167\u54c1\u724c\u672c\u8eab\u7684\u5a92\u9ad4\u8a08\u5283\uff0c\u5efa\u8b70\u5728\u5927\u6a94\u7bc0\u6176\u524d 1-2 \u500b\u6708\u9032\u884c\uff06\u5b8c\u6210\u6e2c\u8a66\uff0c\u8acb\u8207 Meta \u696d\u52d9\u5925\u4f34\u8a0e\u8ad6\u7b26\u5408\u54c1\u724c\u9700\u6c42\u7684\u6e2c\u8a66\u5167\u5bb9\u3002\u5982\uff0c\u5168\u6f0f\u6597\u884c\u92b7\u7b56\u7565\u3001\u52d5\u614b\u5ee3\u544a\u512a\u5316\u3001\u5354\u4f5c\u5ee3\u544a\u3001Reels \u7b49\u5275\u65b0\u4e92\u52d5\u683c\u5f0f\u7b49\u3002<\/p>\n

\u7b2c\u4e8c\u6b65\uff1a\u7bc0\u6176\u6a94\u671f\u4e2d\u6295\u653e<\/strong><\/span><\/p>\n

\u2460 \u7af6\u50f9\u53ca\u53d7\u773e\u8a2d\u5b9a \u2192 \u7cfb\u7d71\u5b78\u7fd2\u968e\u6bb5\uff1a
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