{"id":10174,"date":"2022-11-08T11:00:38","date_gmt":"2022-11-08T03:00:38","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10174"},"modified":"2022-11-15T11:38:25","modified_gmt":"2022-11-15T03:38:25","slug":"news-2022-10-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2022-10-google-ads\/","title":{"rendered":"\u30102022 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u5341\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udc90"},"content":{"rendered":"<p>\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfa8 \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u2460 tROAS \u51fa\u50f9\u7b56\u7565\u66f4\u65b0\u5566\uff01\u5feb\u4f86\u958b\u767c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7528\u6236\u5427 \u2764\ufe0f<\/strong><br \/>\n<strong>\u2461 \u597d\u7684\u6210\u6548\u8861\u91cf\u5de5\u5177\u5e6b\u4f60\u4e0a\u5929\u5802\uff5e\u5feb\u4f86\u770b\u770b\u672c\u6708\u63a8\u51fa\u7684\u597d\u7528\u5c0f\u5de5\u5177\u5427 \ud83d\udca8<\/strong><br \/>\n<strong>\u2462 \u672c\u6708\u7126\u9ede\u4e4b\u661f\uff1a\u60f3\u8981\u8b93\u6d88\u8cbb\u8005\u770b\u5230\u4f60\uff0c\u8acb\u611b\u7528\u3010<a href=\"https:\/\/blog.google\/products\/search\/search-on-2022-announcements\/\">\u6211\u9644\u8fd1\u7684\u591a\u91cd\u641c\u5c0b<\/a>\u3011<\/strong><\/p>\n<\/blockquote>\n<p>\ud83c\udf1f\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u4f38\u61f6\u8170\uff0c\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3 Google Ads \u5341\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83d\udce2<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd \u7126\u9ede\u529f\u80fd\uff1a\u5546\u5bb6\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<p>Google \u65bc\u4eca\u5e74\u7684 <a href=\"https:\/\/blog.google\/products\/search\/new-search-technology\/\">Search On<\/a> \u4e2d\u4ecb\u7d39\u4e86\u5982\u4f55\u5229\u7528\u3010<a href=\"https:\/\/blog.google\/products\/search\/search-on-2022-announcements\/\">\u6211\u9644\u8fd1\u7684\u591a\u91cd\u641c\u5c0b<\/a>\u3011\u529f\u80fd\u641c\u5c0b\u81ea\u5df1\u770b\u5230\u7684\u5167\u5bb9\uff0c\u4e26\u5728\u5be6\u969b\u524d\u5f80\u524d\uff0c\u900f\u904e Google \u5730\u5716\u611f\u53d7\u5730\u9ede\u6c1b\u570d\u3002\u9019\u9805\u505a\u6cd5\u662f\u5e0c\u671b\u80fd\u8b93 Google \u641c\u5c0b\u63d0\u4f9b\u66f4\u76f4\u89ba\u4e14\u4ee5\u8996\u89ba\u5143\u7d20\u70ba\u4e3b\u8ef8\u7684\u9ad4\u9a57\uff0c\u7121\u8ad6\u6d88\u8cbb\u8005\u5728\u4f55\u8655\u641c\u5c0b\u5167\u5bb9\uff0c\u90fd\u80fd\u5feb\u901f\u627e\u5230\u5167\u5bb9\u5275\u4f5c\u8005\u548c\u5546\u5bb6\u4e26\u8207\u5176\u4ea4\u6d41\u4e92\u52d5\u3002\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u4e00\u773c\u5c31\u80fd\u8f15\u9b06\u627e\u5230\u7db2\u7ad9\u548c\u5546\u5bb6\u76f8\u95dc\u8cc7\u8a0a\uff0cGoogle Ads \u5c07\u5728\u672a\u4f86\u5e7e\u9031\u5167\u63a8\u51fa\u9069\u7528\u65bc\u884c\u52d5\u641c\u5c0b\u5ee3\u544a\u7684\u5546\u5bb6\u540d\u7a31\u548c\u6a19\u8a8c Beta \u7248\u3002<\/p>\n<figure id=\"attachment_10178\" aria-describedby=\"caption-attachment-10178\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10178\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10178\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ iSPOT \u6574\u7406<\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">\ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f \u904b\u4f5c\u65b9\u5f0f<\/span><\/strong><\/p>\n<p>\u2460 Google Ads \u5728\u5230\u9054\u7db2\u9801\u4e2d\u627e\u5230\u5546\u5bb6\u540d\u7a31\u548c\u6a19\u8a8c\uff0c\u7cfb\u7d71\u81ea\u52d5\u5c07\u5176\u52a0\u9032\u5ee3\u544a\u6d3b\u52d5\u4e26\u986f\u793a\u5ee3\u544a\u3002<br \/>\n\u2461 \u5546\u5bb6\u53ef\u67e5\u770b\u53ca\u79fb\u9664\u4e0d\u60f3\u7d0d\u5165\u7684\u4efb\u4f55\u8cc7\u8a0a\uff0c\u4e5f\u53ef\u9078\u64c7\u5728\u6bcf\u500b\u5ee3\u544a\u4e2d\u624b\u52d5\u65b0\u589e\u5546\u5bb6\u540d\u7a31\u548c\u6a19\u8a8c\u3002<br \/>\n\u2462 \u6ce8\u610f\uff1a\u672a\u79fb\u9664\u6216\u9078\u64c7\u81ea\u884c\u65b0\u589e\u5230\u9054\u7db2\u9801\u4e2d\u5efa\u7acb\u7684\u4efb\u4f55\u5546\u5bb6\u540d\u7a31\u6216\u6a19\u8a8c\u6703\u81ea\u52d5\u986f\u793a\u5728\u5ee3\u544a\u4e2d\u3002<br \/>\n\u2463 \u884c\u52d5\u641c\u5c0b\u5ee3\u544a\u73fe\u5728\u6703\u5728\u5ee3\u544a\u5de6\u4e0a\u89d2\u7684\u9192\u76ee\u4f4d\u7f6e\uff0c\u52a0\u4e0a\u300c\u8d0a\u52a9\u5546\u5ee3\u544a\u300d\u5b57\u6a23\u7684\u6a19\u7c64\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfa0 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff1atROAS \u51fa\u50f9\u7b56\u7565\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>\u81ea 2022.10 \u958b\u59cb\uff0c\u5ee3\u544a\u6536\u76ca\u76ee\u6a19\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (tROAS) \u51fa\u50f9\u7b56\u7565\u5c07\u9032\u884c\u66f4\u65b0\uff0c\u4f7f\u7528\u8005\u53ef\u76f4\u63a5\u63d0\u9ad8\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5e36\u4f86\u7684\u6536\u76ca\uff0c\u5927\u91cf\u958b\u767c\u6703\u8207\u5ee3\u544a\u4e92\u52d5\u7684\u73a9\u5bb6\uff0c\u4e26\u6839\u64da\u73a9\u5bb6\u8207\u61c9\u7528\u7a0b\u5f0f\u5167\u5ee3\u544a\u4e92\u52d5\u7684\u53ef\u80fd\u6027\u52d5\u614b\u4ed8\u8cbb\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\ud83d\udc90 \u4f7f\u7528\u79d8\u8a23<\/span><\/strong><\/p>\n<p>\u2460 \u9700\u8981\u900f\u904e\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5c0b\u6c42\u7279\u5b9a\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff1a\u5efa\u8b70\u9078\u7528 tROAS \u51fa\u50f9\u7b56\u7565\u3002<br \/>\n\u2461 \u64c1\u6709\u4f7f\u7528\u00a0<a href=\"https:\/\/support.google.com\/firebase\/answer\/6317479\">Google Analytics for Firebase SDK \u8f49\u63db\u5831\u8868<\/a>\u7684 Android \u61c9\u7528\u7a0b\u5f0f\uff1a\u53ef\u900f\u904e Analytics \u5c07\u4f86\u81ea\u61c9\u7528\u7a0b\u5f0f\u5167\u4e8b\u4ef6\u7684\u52d5\u614b\u6536\u76ca\u503c\u50b3\u905e\u7d66 Google Ads\uff0c\u85c9\u6b64\u8a08\u7b97\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u6539\u5584\u6295\u8cc7\u4f7f\u7528\u8005\u958b\u767c\u6240\u7372\u5f97\u7684\u5e73\u5747\u6536\u76ca\u50f9\u503c\u3002<br \/>\n\u2462 \u4f7f\u7528\u5ee3\u544a\u6536\u76ca\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff1a\u958b\u767c\u4eba\u54e1\u5fc5\u9808\u5c07\u6240\u6709 AdMob \u6216\u7b2c\u4e09\u65b9\u5ee3\u544a\u6536\u76ca\u8cc7\u6599\u50b3\u9001\u5230 Analytics \u4ee5\u4f9b\u51fa\u50f9<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udfa8 \u6559\u5b78\u6307\u5357<\/strong><\/span><\/p>\n<p>Step1. \u5728 Google Analytics \u8cc7\u6e90\u4e2d\u52a0\u5165\u767c\u5e03\u5546\u8cc7\u6599<br \/>\n\u2460 \u5982\u679c\u662f AdMob \u8cc7\u6599\uff1a<a href=\"https:\/\/support.google.com\/firebase\/answer\/6387949?#zippy=%2Cin-this-article\">\u5c07 AdMob \u9023\u7d50\u81f3 Firebase<\/a><br \/>\n\u2461 \u5982\u679c\u4f86\u81ea\u5176\u4ed6\u5ee3\u544a\u71df\u5229\u5e73\u53f0\uff1a<a href=\"https:\/\/firebase.google.com\/docs\/analytics\/measure-ad-revenue\">\u6839\u64da Firebase \u8a55\u4f30\u5ee3\u544a\u6536\u76ca<\/a><\/p>\n<p>Step2. \u9023\u7d50\u81f3 Google Ads<br \/>\n\u2460 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9379420?#zippy=%2Cin-this-article\">\u9023\u7d50 Google Ads \u548c Analytics<\/a><br \/>\n\u2461 <a href=\"https:\/\/support.google.com\/analytics\/answer\/10632359#zippy=%2Cin-this-article\">\u5c07 Analytics \u8f49\u63db\u8cc7\u6599\u532f\u5165 Google Ads<\/a><\/p>\n<p>Step3. \u5c07 Google Analytics ad_impression \u4e8b\u4ef6\u50b3\u9001\u81f3 Google Ads<br \/>\n\u2460 \u524d\u5f80 Google Analytics \u4e2d\u7684\u4e8b\u4ef6\u9762\u677f<br \/>\n\u2461 \u5c07\u00a0Ad_Impression\u00a0\u4e8b\u4ef6\u6a19\u793a\u70ba\u8f49\u63db<br \/>\n\u2462 \u4f7f\u7528\u6ed1\u52d5\u9078\u53d6\u5668\uff0c\u5728\u6700\u53f3\u5074\u6b04\u4e2d\u5c07 ad_impression \u4e8b\u4ef6\u6a19\u793a\u70ba\u8f49\u63db\u4e8b\u4ef6<\/p>\n<p>Step4. \u9078\u53d6\u300cad_impression\u300d\u4e8b\u4ef6\uff0c\u5373\u53ef\u91dd\u5c0d\u5ee3\u544a\u6536\u76ca\u9032\u884c\u6700\u4f73\u5316\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u25b6\ufe0f \u5f71\u97f3\u5ee3\u544a\uff1aVAC \u505c\u7528\u76ee\u6a19\u5c0d\u8c61\u4e2d\u7684\u6307\u5b9a\u5167\u5bb9\u985e\u578b<\/strong><\/span><\/h3>\n<p>10\u6708\u958b\u59cb\u65b0\u589e\u7684 Video Action Campaign \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\u5c07\u7121\u6cd5\u6307\u5b9a\u5167\u5bb9\u985e\u578b\uff08\u520a\u767b\u4f4d\u7f6e\u3001\u95dc\u9375\u5b57\u3001\u4e3b\u984c\uff09\u76ee\u6a19\u5c0d\u8c61\u30022023.01 \u958b\u59cb\u6240\u6709\u73fe\u5b58\u7684 VAC \u4e5f\u7121\u6cd5\u518d\u7e7c\u7e8c\u4f7f\u7528\u6307\u5b9a\u5167\u5bb9\u985e\u578b\u3002\u8acb\u6aa2\u8996\u73fe\u6709 VAC \u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\uff0c\u82e5\u542b\u6709\u5b9a\u5167\u5bb9\u985e\u578b\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u5efa\u8b70\u53ef\u958b\u59cb\u8457\u624b\u9032\u884c\u8abf\u6574\uff0c\u4ee5\u514d\u5f71\u97ff\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udce2 \u641c\u5c0b\u5ee3\u544a\uff1a\u6700\u4f73\u5316\u5206\u6578\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>\u81ea\u52d5\u5957\u7528\u6700\u4f73\u5316\u5efa\u8b70\u63a8\u51fa\u65b0\u7248\u300c\u7ba1\u7406\u300d\u5206\u9801\uff0c\u65b9\u4fbf\u63a2\u7d22\u6700\u4f73\u5316\u5efa\u8b70\u7d44\u5408\uff0c\u4ee5\u53ca\u9032\u4e00\u6b65\u77ad\u89e3\u5404\u9805\u6700\u4f73\u5316\u529f\u80fd\u3002\u73fe\u5728\u53ef\u4ee5\u5728\u4e0b\u5217\u5169\u7a2e\u7d44\u5408\u4e2d\uff0c\u9810\u5148\u52fe\u9078\u9069\u7528\u7684\u6700\u4f73\u5316\u5efa\u8b70\u985e\u578b\uff1a<\/p>\n<figure id=\"attachment_10179\" aria-describedby=\"caption-attachment-10179\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10179\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10179\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ iSPOT \u6574\u7406<\/figcaption><\/figure>\n<p>\u2460 \u7dad\u8b77\u5ee3\u544a\uff1a\u7d0d\u5165\u57fa\u672c\u6700\u4f73\u5316\u5efa\u8b70\u6539\u5584\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u3001\u79fb\u9664\u91cd\u8907\u95dc\u9375\u5b57\uff0c\u4ee5\u53ca\u5347\u7d1a\u8f49\u63db\u8ffd\u8e64\u3002<br \/>\n\u2461 \u62d3\u5c55\u696d\u52d9\uff1a\u6709\u52a9\u9032\u884c\u9032\u968e\u6700\u4f73\u5316\uff0c\u4f8b\u5982\u5c07\u95dc\u9375\u5b57\u5347\u7d1a\u70ba\u5ee3\u6cdb\u6bd4\u5c0d\u3001\u63a1\u7528\u81ea\u52d5\u51fa\u50f9\u76e1\u91cf\u722d\u53d6\u8f49\u63db\uff0c\u4ee5\u53ca\u5c07\u89aa\u81e8\u9580\u5e02\u65b0\u589e\u70ba\u8f49\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaa \u6210\u6548\u8861\u91cf\uff1a\u5831\u8868\u8cc7\u6599\u6b04\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>Google Ads \u65bc\u8fd1\u671f\u63a8\u51fa\u4e09\u500b\u5168\u65b0\u8cc7\u6599\u6b04\u3002\u5728\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u9801\u9762\u7684\u8868\u683c\u53ca\u5716\u8868\uff0c\u4ee5\u53ca\u3010\u5831\u8868\u7de8\u8f2f\u5668\u3011\u6216\u3010\u81ea\u8a02\u8cc7\u8a0a\u4e3b\u9801\u3011\u7b49\u81ea\u8a02\u5831\u8868\u9801\u9762\u4e2d\u6703\u63d0\u4f9b\u9019\u4e9b\u8cc7\u6599\u6b04\uff0c\u4f7f\u7528\u8005\u4e5f\u53ef\u4ee5\u5728\u7ba1\u7406\u54e1\u5e33\u6236\u5c64\u7d1a\u4f7f\u7528\u9019\u4e9b\u8cc7\u6599\u6b04\u3002\u66f4\u65b0\u6b04\u76ee\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u7d50\u679c\u6b04\uff1a\u6839\u64da\u5e33\u6236\u4e2d\u7684\u6bcf\u500b\u6a19\u6e96\u76ee\u6a19\uff0c\u5217\u51fa\u6240\u6709\u4e3b\u8981\u8f49\u63db\u52d5\u4f5c\u70ba\u60a8\u5e36\u4f86\u7684\u8f49\u63db\u6b21\u6578\uff0c\u7cfb\u7d71\u4e5f\u6703\u986f\u793a\u672a\u9032\u884c\u6700\u4f73\u5316\u7684\u76ee\u6a19\u5c0d\u9019\u9805\u5ee3\u544a\u7684\u5f71\u97ff\u3002<br \/>\n\u2461 \u7d50\u679c\u503c\u6b04\uff1a\u6839\u64da\u5e33\u6236\u4e2d\u7684\u6bcf\u500b\u6a19\u6e96\u76ee\u6a19\uff0c\u5217\u51fa\u6240\u6709\u4e3b\u8981\u8f49\u63db\u52d5\u4f5c\u5e36\u4f86\u7684\u8a08\u7b97\u5f8c\u8f49\u63db\u50f9\u503c\u3002<br \/>\n\u2462 \u8f49\u63db\u76ee\u6a19\u6b04\uff1a\u5217\u51fa\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u8a2d\u5b9a\u4e2d\u53ef\u63d0\u5347\u6210\u6548\u7684\u76ee\u6a19\u3002<\/p>\n<figure id=\"attachment_10180\" aria-describedby=\"caption-attachment-10180\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10180\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10180\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ iSPOT \u6574\u7406<\/figcaption><\/figure>\n<figure id=\"attachment_10181\" aria-describedby=\"caption-attachment-10181\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10181\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10181\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ iSPOT \u6574\u7406<\/figcaption><\/figure>\n<figure id=\"attachment_10182\" aria-describedby=\"caption-attachment-10182\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10182\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10182\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ iSPOT \u6574\u7406<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc51 \u6210\u6548\u8861\u91cf\uff1a\u6700\u4f73\u5316\u5efa\u8b70\u66f4\u65b0<\/span><\/strong><\/h3>\n<p>\u6700\u4f73\u5316\u5efa\u8b70\u6703\u6839\u64da\u6210\u6548\u8a18\u9304\u3001\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u53ca Google \u8da8\u52e2\u2026\u2026\u7b49\u56e0\u7d20\uff0c\u70ba\u4f7f\u7528\u4e3b\u63d0\u4f9b\u6700\u4f73\u5316\u5efa\u8b70\u3002\u70ba\u5354\u52a9\u5283\u5206\u4e26\u8a55\u4f30\u9019\u985e\u5f71\u97ff\uff0c\u73fe\u5728\u53ef\u4ee5\u5728<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11553815\">\u3010\u5be6\u9a57\u3011<\/a>\u9801\u9762\u4e0a\u5957\u7528\u6700\u4f73\u5316\u5efa\u8b70\u9032\u884c\u5be6\u9a57\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10183\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udfa8 \u6559\u5b78\u6307\u5357 <\/strong><\/span><\/p>\n<p>Step1. \u9032\u5165\u300c\u5be6\u9a57\u300d\u9801\u9762<br \/>\nStep2. \u6309\u5169\u4e0b\u6ed1\u9f20\u5efa\u7acb\u5be6\u9a57\uff0c\u5c07\u57fa\u790e\u5ee3\u544a\u8207\u5957\u7528\u6700\u4f73\u5316\u5efa\u8b70\u7684\u8a66\u7528\u5ee3\u544a\u9032\u884c\u6bd4\u8f03<br \/>\nStep3. \u5efa\u8b70\u5728\u300c\u5be6\u9a57\u300d\u9801\u9762\u76e3\u63a7\u7d50\u679c 4-6 \u9031<br \/>\nStep4. \u5be6\u9a57\u7d50\u675f\u5f8c\uff0c\u53ef\u4ee5\u5c07\u8a66\u7528\u5ee3\u544a\u8f49\u63db\u70ba\u65b0\u5ee3\u544a\uff0c\u6216\u5c07\u5b78\u7fd2\u6210\u679c\u8f49\u79fb\u7d66\u539f\u59cb\u5ee3\u544a\uff0c\u4ee5\u4fbf\u5957\u7528\u7d50\u679c\u3002<\/p>\n<figure id=\"attachment_10186\" aria-describedby=\"caption-attachment-10186\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10186\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2022-10-google-ads-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10186\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ iSPOT \u6574\u7406<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1f \u9019\u9805\u529f\u80fd\u76ee\u524d\u9069\u7528\u65bc\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u3011\u548c\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u6700\u4f73\u5316\u5efa\u8b70\u3002\u63a5\u4e0b\u4f86\u5e7e\u500b\u6708\uff0c\u6211\u5011\u5c07\u7e7c\u7e8c\u5728\u300c\u5be6\u9a57\u300d\u9801\u9762\u63a8\u51fa\u66f4\u591a\u6700\u4f73\u5316\u5efa\u8b70\u985e\u578b\u7684\u652f\u63f4\u670d\u52d9\u3002<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfa8 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12007894\">\u7d50\u679c\u5831\u8868<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7281575\">\u5be6\u9a57\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10682377\">\u6700\u4f73\u5316\u5efa\u8b70<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167162\">\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7100895\">\u51fa\u50f9\u65b9\u5f0f<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9424882?hl=zh-Hant\">\u6700\u4f73\u5316\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong><span class=\"s1\">\u2764\ufe0f\u00a0<\/span> iSPOT \u7de8\u7de8\u611b\u7684\u5c0f\u63d0\u9192<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10206\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-nov-meme-3.png\" alt=\"\" width=\"310\" height=\"550\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-nov-meme-3.png 600w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-nov-meme-3-85x150.png 85w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-nov-meme-3-577x1024.png 577w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-nov-meme-3-300x533.png 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads \u5341\u6708\u4efd\u7684\u66f4\u65b0\u56de\u9867\u4f86\u56c9 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