{"id":10278,"date":"2022-12-13T11:00:46","date_gmt":"2022-12-13T03:00:46","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10278"},"modified":"2022-12-28T11:05:11","modified_gmt":"2022-12-28T03:05:11","slug":"2022-tw-programmatic-trend","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2022-tw-programmatic-trend\/","title":{"rendered":"\u3010Yahoo \u597d\u7269\u3011\u6700\u65b0\u7248\u53f0\u7063\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u6d88\u8cbb\u6d1e\u5bdf\u5831\u544a \ud83d\udecd"},"content":{"rendered":"<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong>\u4ee5\u4e0b\u6211\u5011\u6574\u7406\u4e86<span class=\"s1\"> Yahoo <\/span>\u91dd\u5c0d\u8fd1\u5169\u5e74\u4f86\u53f0\u7063\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e02\u5834\u6240\u6574\u7406\u7684\u8da8\u52e2\u5831\u544a\uff0c\u67b6\u69cb\u5305\u542b\uff1a<span class=\"s1\">2021&amp;2022 <\/span>\u5e74\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u3001<span class=\"s1\">2022 <\/span>\u5e74\u53f0\u7063\u7a0b\u5e8f\u5316\u5ee3\u544a\u8da8\u52e2\u3001\u9078\u64c7\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u7684\u8003\u91cf\uff0c\u4ee5\u53ca\u672c\u6708\u7cbe\u9078\u597d\u7269\uff1a<span class=\"s4\">Yahoo DSP<\/span>\u3002\u5982\u679c\u60a8\u672c\u8eab\u5c31\u6b63\u5728\u601d\u8003\u7a0b\u5e8f\u5316\u8cb7\u8ce3\u5e73\u53f0\u7684\u8b70\u984c\uff0c\u8acb\u9ede\u9032\u6587\u7ae0\uff0c\u4e00\u8d77\u6536\u670d\u9019\u9805\u5168\u65b0\u597d\u7269\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udf10<\/span> 2021 &amp; 2022 \u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2<\/strong><\/span><\/h3>\n<p class=\"p5\">2021 \u6578\u4f4d\u5ee3\u544a\u5e74\u589e\u7387\u5275\u6b77\u53f2\u65b0\u9ad8\uff0c\u70ba\u6578\u4f4d\u5ee3\u544a\u6a19\u8a8c\u6027\u7684\u4e00\u5e74\u3002\u8a72\u5e74\u5168\u7403\u5ee3\u544a\u7e3d\u652f\u51fa\u5e74\u589e\u7387 21.7%\u3001\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u652f\u51fa\u5e74\u589e\u7387 29.9%\uff1b\u6578\u4f4d\u5ee3\u544a\u7684\u5927\u52e2\u81f3 2022 \u4ecd\u6301\u7e8c\u6210\u9577\uff1a\u6578\u4f4d\u5ee3\u544a\u9810\u671f\u4ecd\u6709\u4e8c\u4f4d\u6578\u6210\u9577\u3001\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u652f\u51fa\u9810\u671f\u5e74\u589e\u7387 15.6 %\u3002\u4ee5\u4e0b\u70ba Yahoo \u91dd\u5c0d\u4ee5\u4e0a\u8da8\u52e2\u6240\u6574\u7406\u7684\u884c\u92b7\u89c0\u5bdf\uff1a<\/p>\n<figure id=\"attachment_10336\" aria-describedby=\"caption-attachment-10336\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10336\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10336\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<figure id=\"attachment_10337\" aria-describedby=\"caption-attachment-10337\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10337\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10337\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<p class=\"p5\">\u2460 \u75ab\u60c5\u671f\u9593\uff0c\u5ee3\u544a\u4e3b\u9ad8\u5ea6\u4ef0\u8cf4\u3010\u7a0b\u5e8f\u5316\u3011\uff0c\u539f\u56e0\u70ba\u8cfc\u8cb7\u76f8\u5c0d\u9748\u6d3b\u6027\u3002<br \/>\n<span class=\"s5\">\u261e<\/span> 2021 \u5e74\u7f8e\u570b\u5c55\u793a\u578b\u7a0b\u5e8f\u5316\u5ee3\u544a\u6fc0\u589e 41.2%\uff0c\u76f4\u5230 2024 \u5e74\uff0c\u9810\u671f\u90fd\u5c07\u6709\u4e8c\u4f4d\u6578\u6210\u9577\u3002<br \/>\n\u2461 \u7a0b\u5e8f\u5316\u5ee3\u544a\u5e02\u5834\u672a\u4f86\u4e94\u5e74\u5c07\u518d\u589e\u52a0\u8fd1\u4e09\u500d\uff1a\u7a0b\u5e8f\u5316\u5e02\u5834\u56e0\u7b2c\u4e09\u65b9 cookie \u6dd8\u6c70\u7522\u751f\u8b8a\u9769\uff0c\u672a\u4f86\u4e94\u5e74\u4ecd\u5c07\u7dad\u6301\u5f37\u52c1\u589e\u9577\uff0c\u5e74\u8907\u5408\u6210\u9577\u7387 30.3%\uff0c\u4e3b\u5c0e\u6574\u9ad4\u6578\u4f4d\u5ee3\u544a\u652f\u51fa\u3002<br \/>\n\u2462 \u884c\u92b7\u6210\u9577\u512a\u5148\u4e8b\u9805\uff1a\u3010\u9867\u5ba2\u6210\u9577\u3011\u8207\u300c\u54c1\u724c\u5efa\u7acb\u300d\u53d6\u4ee3\u76c8\u5229\uff0c\u70ba 2022 \u5e74\u884c\u92b7\u512a\u5148\u4e8b\u9805\u3002<br \/>\n\u2463 \u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u63a5\u4e0b\u4f86\u91cd\u8981\u767c\u5c55\u8da8\u52e2 :\u6574\u5408\u5a92\u9ad4\u898f\u5283\u8207\u57f7\u884c\u3001\u4ee5 non-cookie \u70ba\u4e2d\u5fc3\u8861\u91cf\u65b9\u6cd5\u3001\u878d\u5408\u96fb\u8996\u6e2c\u91cf\u8207\u898f\u5283\uff0c\u4ee5\u53ca\u65b0\u8208\u5a92\u9ad4\u5ee3\u544a\u6a5f\u6703\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83c\udf84<\/span>\u53f0\u7063\u7a0b\u5e8f\u5316\u5ee3\u544a\u8da8\u52e2<\/span><\/strong><\/h3>\n<blockquote>\n<p class=\"p7\" style=\"text-align: left;\"><strong>\u524d\u8a00\uff1a\u4ee5\u4e0b\u8abf\u67e5\u70baYahoo \u91dd\u5c0d\u73fe\u6709\u8ca0\u8cac\u6578\u4f4d\u5ee3\u544a\u6216\u884c\u92b7\u9810\u7b97\u5ba2\u6236\u8207 DSP \u4ee3\u7406\u5546\u512a\u5316\u5e2b\uff0c\u4ee5\u77ad\u89e3\u53f0\u7063\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u4f7f\u7528\u73fe\u6cc1\u70ba\u76ee\u7684\u6240\u9032\u884c\u7684\u7db2\u8def\u554f\u5377\u8abf\u67e5\u3002\u8abf\u67e5\u6642\u9593\u70ba 2022 \u5e74 7 \u6708\uff0c\u6709\u6548\u6a23\u672c\u6578\u70ba 349 \u4efd\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p3\"><strong><span class=\"s6\" style=\"color: #008080;\">\u8da8\u52e2\u4e00\uff1a\u5c0d\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u4fe1\u5fc3\u63d0\u5347<\/span><\/strong><\/p>\n<p class=\"p3\">\u76f8\u8f03\u53bb\u5e74\uff0c\u5ee3\u544a\u4e3b\u53ca\u4ee3\u7406\u5546\u7a0b\u5e8f\u5316\u652f\u51fa\u4f54\u6bd4\u986f\u8457\u63d0\u5347\uff0c\u6210\u70ba\u6578\u4f4d\u5ee3\u544a\u56fa\u5b9a\u652f\u51fa\u7684\u4e00\u90e8\u5206\u3002 \u8fd1\u516d\u6210\u7684\u53d7\u8a66\u8005\u5c0d\u65bc\u4f7f\u7528\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e6b\u52a9\u9054\u6210\u884c\u92b7\u76ee\u6a19\u6210\u679c\u611f\u5230\u3010\u975e\u5e38\u6eff\u610f\/\u6709\u9ede\u6eff\u610f\u3011\u3002<\/p>\n<figure id=\"attachment_10338\" aria-describedby=\"caption-attachment-10338\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10338\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10338\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s6\">\u8da8\u52e2\u4e8c\uff1a\u901a\u8def\u5a92\u9ad4\u8cfc\u8cb7\u6c23\u589e\u6eab<\/span><\/strong><\/span><\/p>\n<p class=\"p3\">\u5ee3\u544a\u4e3b\u53ca\u4ee3\u7406\u5546\u900f\u904e\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7684\u5ee3\u544a\u985e\u578b\u9010\u6f38\u6500\u5347\uff0c\u516b\u6210\u8cfc\u8cb7\u4e09\u500b\u4ee5\u4e0a\u7684\u5ee3\u544a\u985e\u578b\uff0c\u5f9e\u3010\u7db2\u8def\u5ee3\u544a\u3011\u64f4\u5927\u5230\u3010\u5168\u901a\u8def\u5a92\u9ad4\u3011\u8cfc\u8cb7\u3002<span class=\"s6\">\u6578\u4f4d\u5bb6\u5916\u53ca\u806f\u7db2\u96fb\u8996\u4f54\u6bd4\u5feb\u901f<\/span><span class=\"s6\">\u64f4\u5f35\u3002\u4f7f\u7528\u65b0\u8208\u5a92\u9ad4\u539f\u56e0<\/span>\u5305\u542b\uff1a<\/p>\n<figure id=\"attachment_10339\" aria-describedby=\"caption-attachment-10339\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10339\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10339\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u60f3\u5617\u8a66\u65b0\u8208\u5a92\u9ad4<br \/>\n\u2461 \u60f3\u89f8\u53ca\u66f4\u591a\u6f5b\u5728\u65cf\u7fa4<br \/>\n\u2462 \u6709\u60f3\u8cb7\u7684\u66dd\u5149\u7248\u4f4d<br \/>\n\u2463 \u6709\u6548\u505a\u5230\u8de8\u88dd\u7f6e\u518d\u884c\u92b7<br \/>\n\u2464 \u53ef\u4e00\u7ad9\u8cfc\u8cb7\u5168\u901a\u8def\u66dd\u5149<\/p>\n<p class=\"p3\"><strong><span class=\"s6\" style=\"color: #008080;\">\u8da8\u52e2\u4e09\uff1a\u8cfc\u7269\u6578\u64da\u9700\u6c42\u8207\u96fb\u5546\u6311\u6230<\/span><\/strong><\/p>\n<p class=\"p3\">\u8d85\u904e\u4e5d\u6210\u5ee3\u544a\u4e3b\u53ca\u4ee3\u7406\u5546\u8a8d\u70ba\u5728\u9078\u64c7 DSP \u5e73\u53f0\u6642\u3010\u8c50\u5bcc\u7684\u8cfc\u7269\u884c\u70ba\u6578\u64da\u3011\u662f\u91cd\u8981\u8003\u91cf\uff0c\u5728\u9078\u64c7 DSP \u5e73\u53f0\u6642\uff0c92% \u7684\u53d7\u8a66\u8005\u8a8d\u70ba\u8c50\u5bcc\u7684\u8cfc\u7269\u884c\u70ba\u6578\u64da\u3010\u975e\u5e38\u91cd\u8981\/\u91cd\u8981\u3011\u3002\u5176\u4e2d<span class=\"s8\">\uff0c\u8207\u96fb\u5546\u5e73\u53f0\u5408\u4f5c\u7684\u524d\u4e94\u500b\u6311\u6230\u5982\u4e0b\uff1a<\/span><\/p>\n<figure id=\"attachment_10340\" aria-describedby=\"caption-attachment-10340\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10340\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10340\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u8f49\u63db\u92b7\u552e\u6548\u679c\u4e0d\u4f73\u3002<br \/>\n\u2461 \u6295\u5165\u5ee3\u544a\u884c\u92b7\u6210\u672c\u6548\u679c\u4e0d\u5f70\uff0c\u4e0d\u77e5\u8a72\u5982\u4f55\u512a\u5316\u3002<br \/>\n\u2462 \u7f3a\u4e4f\u81ea\u5bb6\u5546\u5e97\u9867\u5ba2\u884c\u70ba\u6578\u64da\uff0c\u505a\u5f8c\u7e8c\u884c\u92b7\u904b\u7528\u3002<br \/>\n\u2463 \u8f03\u5c11\u96fb\u5546\u5e73\u53f0\u9867\u5ba2\u884c\u70ba\u6578\u64da\uff0c\u5e6b\u52a9\u5546\u5e97\u505a\u884c\u92b7\u904b\u7528\u3002<br \/>\n\u2464 \u7f3a\u4e4f\u9069\u5408\u7684\u5ee3\u544a\u884c\u92b7\u5de5\u5177\uff0c\u5e6b\u52a9\u62d3\u5c55\u5ba2\u6e90\u3002<\/p>\n<p class=\"p3\"><span style=\"color: #008080;\"><strong><span class=\"s6\">\u8da8\u52e2\u56db\uff1a\u56e0\u61c9 cookieless \u6311\u6230\u7684\u8f49\u578b<\/span><\/strong><\/span><\/p>\n<p class=\"p3\">\u5ee3\u544a\u4e3b\u5df2\u7d93\u958b\u59cb\u63a1\u53d6\u5177\u9ad4\u884c\u52d5\uff0c\u8f49\u5411\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u70ba\u4e3b\u3010\u589e\u52a0\u8207\u6709\u7b2c\u4e00\u65b9\u6578\u64da\u5ee3\u544a\u5e73\u53f0\u5408\u4f5c\u3011\u53d6\u4ee3\u3010\u5617\u8a66\u5404\u7a2e\u65b0\u89e3\u6c7a\u65b9\u6848\u3011\u6210\u70ba\u904e\u53bb\u4e00\u5e74\u9996\u8981\u63a1\u53d6\u884c\u52d5\u3002\u904e\u53bb\u4e00\u5e74\u56e0\u61c9 cookieless \u63a1\u53d6\u7684\u884c\u52d5\u5982\u4e0b\uff1a<\/p>\n<figure id=\"attachment_10367\" aria-describedby=\"caption-attachment-10367\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10367\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-8-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10367\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u589e\u52a0\u8207\u6709\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u5ee3\u544a\u5e73\u53f0\u5408\u4f5c\u3002<br \/>\n\u2461 \u81ea\u5efa\u7b2c\u4e00\u65b9\u6703\u54e1\u6578\u64da\u5eab\u3002<br \/>\n<span class=\"s5\">\u261e<\/span> \u5ee3\u544a\u4e3b\u5c0d\u81ea\u5efa\u9867\u5ba2\u6578\u64da\u5e73\u53f0\u5c55\u73fe\u9ad8\u5ea6\u8208\u8da3\uff0c\u81ea\u5efa\u9867\u5ba2\u6578\u64da\u5e73\u53f0 (CDP) <span class=\"Apple-converted-space\">\u00a0 <\/span>74% \u70ba\u975e\u5e38\u6709\u8208\u8da3\/\u6709\u8208\u8da3\u3002<br \/>\n\u2462 \u589e\u52a0\u5617\u8a66\u5404\u7a2e\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u3002<br \/>\n\u2463 \u8207\u6709\u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848\u7684\u5ee3\u544a\u5e73\u53f0\u5408\u4f5c\u3002<br \/>\n\u2464 \u589e\u52a0\u4f7f\u7528\u5167\u5bb9\u6bd4\u5c0d\u5ee3\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83c\udf1e<\/span> \u9078\u64c7\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u7684\u8003\u91cf<\/span><\/strong><\/h3>\n<p class=\"p3\">\u7d9c\u89c0\u4ee5\u4e0a\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8207\u53f0\u7063\u7a0b\u5e8f\u5316\u5ee3\u544a\u5e02\u5834\u8da8\u52e2\uff0c\u53ef\u767c\u73fe\u5ba2\u6236\u9078\u64c7\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u7684\u8003\u91cf\u5982\u4e0b\uff1a<\/p>\n<figure id=\"attachment_10342\" aria-describedby=\"caption-attachment-10342\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10342\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2022-tw-programmatic-trend-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10342\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n<p class=\"p3\">\u2460 \u5148\u9032\u7684\u6210\u6548\u512a\u5316\u6280\u8853<br \/>\n\u2461 \u8c50\u5bcc\u7684\u8cfc\u7269\u884c\u70ba\u6578\u64da<br \/>\n\u2462 \u652f\u63f4 cookieless \u8eab\u4efd\u8b58\u5225\u89e3\u6c7a\u65b9\u6848<br \/>\n\u2463 \u5c08\u696d\u696d\u52d9\u5718\u968a\u53ca\u512a\u5316\u5e2b\u652f\u63f4<br \/>\n\u2464 \u591a\u5143\u9762\u5411\u7368\u5bb6\u6578\u64da<\/p>\n<p class=\"p3\"><span class=\"s6\">\u5176\u4e2d\uff0c\u5ba2\u6236\u5c0d\u65bc\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u7d20\u6750\u7684\u671f\u5f85\u5305\u542b\uff1a <\/span><\/p>\n<p class=\"p3\">\u2460 \u6839\u64da\u6210\u6548\u81ea\u52d5\u905e\u9001\u6700\u4f73\u5ee3\u544a\u5275\u610f<span class=\"Apple-converted-space\"><br \/>\n<\/span>\u2461 \u5275\u9020\u66f4\u5373\u6642\u4e14\u500b\u4eba\u5316\u5ee3\u544a\u5275\u610f\u8207\u6587\u6848<br \/>\n\u2462 \u5feb\u901f\u751f\u6210\u512a\u8cea\u7d20\u6750<br \/>\n\u2463 \u5f37\u5316\u5ee3\u544a\u7d20\u6750\u8207\u6587\u6848\u5438\u5f15\u529b<br \/>\n\u2464 \u81ea\u52d5\u751f\u6210\u8207\u66f4\u63db\u7d20\u6750<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83d\udc51<\/span> <span class=\"s6\">\u6700\u9583\u4eae\u7684\u9078\u64c7\uff1aYahoo DSP<\/span><\/span><\/strong><\/h3>\n<p class=\"p3\">\u90a3\u9ebc\uff0c\u8a72\u9078\u64c7\u600e\u6a23\u7684\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5e73\u53f0\u624d\u662f\u6700\u4f73\u7684\u9078\u64c7\u5462\uff1f\u5982\u679c\u4f60\u9084\u5728\u7336\u8c6b\u8cfc\u8cb7\u5e73\u53f0\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u8a66\u8a66\uff1aYahoo DSP\u3002<\/p>\n<p class=\"p3\">Yahoo DSP \u7684\u4fe1\u8cf4\u5ea6\u53ca\u6574\u9ad4\u8a55\u50f9\u5e02\u5834\u524d\u4e8c\u540d\uff0c\u5728\u3010\u8c50\u5bcc\u7368\u5bb6\u6578\u64da\u3001\u5c08\u696d\u5728\u5730\u5718\u968a\u3001\u8eab\u4efd\u8b58\u5225\u65b9\u6848\u3001\u65b0\u8208\u5ee3\u544a\u683c\u5f0f\u3001\u5168\u901a\u8def\u5ee3\u544a\u8cfc\u8cb7\u3011\u8a55\u50f9\u9818\u5148\u3002\u6b64\u5916\uff0cYahoo DSP \u6db5\u84cb\u8c50\u5bcc\uff0c\u64c1\u6709\u4ee5\u4e0b\u516d\u9805\u6700\u6709\u5e6b\u52a9\u7684 Yahoo DSP \u6578\u64da\uff1a<\/p>\n<p class=\"p3\">\u2460 \u8cfc\u7269\u504f\u597d<br \/>\n\u2461 \u667a\u6167\u9810\u6e2c\u6f5b\u5728\u53d7\u773e<br \/>\n\u2462 \u5ee3\u544a\u4e92\u52d5\uff1a\u89c0\u770b\u3001\u9ede\u64ca\u3001\u8f49\u63db<br \/>\n\u2463 \u5be6\u9ad4\u901a\u8def\u5230\u8a2a\u8207\u8cfc\u8cb7\u7d00\u9304<br \/>\n\u2464 \u8cfc\u7269\u90f5\u4ef6\u6536\u64da\uff1a\u7db2\u8cfc\u3001\u8a02\u95b1\u3001\u8a02\u623f\u3001\u8a02\u7968\u7d00\u9304<br \/>\n\u2465 \u7528\u6236\u8cc7\u6599\uff1a\u5730\u5340\u3001\u6027\u5225\u3001\u5e74\u9f61<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\">\u6700\u5f8c\uff0c\u8b93\u6211\u5011\u4f86\u9032\u884c\u91cd\u9ede\u56de\u9867\uff1a<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong>\u2460 \u5ee3\u544a\u4e3b\u53ca\u4ee3\u7406\u5546\u5c0d\u7a0b\u5e8f\u5316\u4fe1\u5fc3\u63d0\u5347\uff0c\u652f\u51fa\u53ca\u4f7f\u7528\u90fd\u5728\u52a0\u6df1\u3002<\/strong><br \/>\n<strong>\u2461 \u7a0b\u5e8f\u5316\u9ad8\u5ea6\u7684\u9748\u6d3b\u6027\u70ba\u5ee3\u544a\u4e3b\u53ca\u4ee3\u7406\u5546\u4ef0\u8cf4\u7684\u3010\u5168\u901a\u8def\u5ee3\u544a\u8cfc\u8cb7\u3011\u5de5\u5177\u3002<\/strong><br \/>\n<strong>\u2462\u3010\u8c50\u5bcc\u8cfc\u7269\u884c\u70ba\u6578\u64da\u3011\u53ca\u3010\u96fb\u5546\u89e3\u6c7a\u65b9\u6848\u3011\u70ba\u9078\u64c7 DSP \u5e73\u53f0\u91cd\u8981\u8003\u91cf\u3002<\/strong><br \/>\n<strong>\u2463 \u9762\u5c0d cookieless\uff0c\u3010\u7b2c\u4e00\u65b9\u6578\u64da\u3011\u53ca\u3010\u52d5\u614b\u5275\u610f\u884c\u92b7\u3011\u884c\u92b7\u6230\u7565\u81f3\u95dc\u91cd\u8981\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u770b\u770b\u672c\u6708\u7684 Yahoo \u597d\u7269\u63a8\u85a6 \ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/p>\n","protected":false},"author":1,"featured_media":10314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[657,447,656,296,376,294,676],"class_list":["post-10278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-dsp","tag-yahoo","tag-yahoo-dsp","tag-296","tag-376","tag-294","tag-676"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010Yahoo \u597d\u7269\u30112022 \u53f0\u7063\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u6d1e\u5bdf\u5831\u544a By iSPOT Media \ud83d\udecd<\/title>\n<meta name=\"description\" content=\"\u4ee5\u4e0b\u70ba Yahoo 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