{"id":10286,"date":"2022-12-20T11:00:08","date_gmt":"2022-12-20T03:00:08","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10286"},"modified":"2022-12-19T18:12:17","modified_gmt":"2022-12-19T10:12:17","slug":"performance-max-unboxed-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/performance-max-unboxed-part1\/","title":{"rendered":"\u3010\u7cbe\u9078\u597d\u7269\u30112022 \u5e74 Google \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565\uff1a\u4e0a\u7bc7 \ud83d\udc32"},"content":{"rendered":"<p class=\"p3\"><span class=\"s3\">\u5982\u679c\u60f3\u8981\u900f\u904e<\/span> Google <span class=\"s3\">\u5ee3\u544a\u7d44\u5408\u9054\u6210\u512a\u5316\u9858\u671b\uff0c\u7d55\u4e0d\u53ef\u932f\u904e<\/span> Google <span class=\"s3\">\u81ea\u52d5\u5316\u5ee3\u544a\u8c6a\u83ef\u7d44\u5408\uff1a<\/span>SPADE<span class=\"s3\">\uff08<\/span>Search <span class=\"s3\">\u641c\u5c0b\u5ee3\u544a\u3001<\/span>Performance Max <span class=\"s3\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001<\/span>Video Action Campaign <span class=\"s3\">\u5f71\u97f3\u884c\u52d5\u5ee3\u544a\u3001<\/span>Discovery Campaign <span class=\"s3\">\u63a2\u7d22\u5ee3\u544a\u3001<\/span>Enhanced Conversion <span class=\"s3\">\u5f37\u5316\u8f49\u63db\uff09\uff0c\u5584\u7528\u81ea\u52d5\u5316\u529f\u80fd\u5373\u6642\u8abf\u6574\u7d20\u6750\uff0c\u70ba\u4f60\u7684\u5ee3\u544a\u53d7\u773e\u63d0\u4f9b\u6700\u5c0d\u5473\u7684\u5ee3\u544a\u9ad4\u9a57\uff01<\/span><\/p>\n<p class=\"p4\">\u4ee5\u4e0b\uff0c\u6211\u5011\u8981\u5e36\u4f86<span class=\"s1\"> Google <\/span>\u70ba\u96fb\u5546\u5ba2\u6236\u63d0\u4f9b\u7684<span class=\"s1\"> 2022 <\/span>\u5e74\u6700\u65b0\u7248\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565\u3011\uff0c\u60f3\u8981\u5728\u6578\u4f4d\u5ee3\u544a\u4e16\u754c\u51fa\u4eba\u982d\u5730\u7684\u670b\u670b\u5011\uff0c\u8acb\u5feb\u9ede\u9032\u4f86\u95b1\u8b80\u5427\uff01<\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83e\udd36\ud83c\udffb<\/span> \u6ce8\u610f\uff1a\u7531\u65bc\u7bc7\u5e45\u9577\u5ea6\uff0c\u6211\u5011\u5c07\u5206\u70ba\u5169\u7bc7\u767c\u8868\u3002\u6240\u4ee5\uff0c\u9019\u79ae\u62dc\u4e94\u5225\u5fd8\u4e86\u904e\u4f86\u95b1\u8b80\u4e0b\u7bc7\u54e6\uff5e<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udfaa<\/span><span class=\"s1\"> Google <\/span>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u57fa\u790e\u6e05\u55ae<\/strong><\/span><\/h3>\n<p class=\"p4\">\u4ee5\u4e0b\u70ba\u91dd\u5c0d\u3010\u96fb\u5546\u5ba2\u6236\u3011\u6240\u8a2d\u8a08\u7684\u5ee3\u544a\u57fa\u790e\u6e05\u55ae\u3002\u9069\u7528\u70ba\u60f3\u4ee5\u8cfc\u7269\u5ee3\u544a\u6d41\u91cf\u70ba\u76ee\u6a19\uff0c\u5ef6\u4f38<span class=\"s1\"> Google <\/span>\u516d\u5927\u5ee3\u543f\u5e73\u53f0\uff08\u641c\u5c0b\u5ee3\u544a\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u5f71\u97f3\u884c\u52d5\u5ee3\u544a\u3001\u63a2\u7d22\u5ee3\u544a\uff0c\u8207\u5f37\u5316\u8f49\u63db\uff09\u6d41\u91cf\uff0c\u5be6\u73fe\u8f49\u63db\u64f4\u589e\u3002<\/p>\n<p class=\"p7\"><span style=\"color: #008080;\"><strong>\u57fa\u790e\u6e05\u55ae<\/strong><\/span><\/p>\n<p class=\"p8\">\u2460 \u9810\u7b97\u8207\u51fa\u50f9\uff1a\u70ba\u4e86\u907f\u514d\u9810\u7b97\u53d7\u9650\uff0c\u521d\u671f\u5efa\u8b70\u4f7f\u7528\u3010\u6975\u5927\u5316\u8f49\u63db\u50f9\u503c\u3011\uff0c\u5f8c\u671f\u518d\u8f49\u70ba\u3010\u76ee\u6a19\u6295\u8cc7\u5831\u916c\u7387\u3011\u4e26\u4fdd\u8b49\u76ee\u6a19\u8a2d\u5b9a\u5728\u5408\u7406\u7bc4\u570d\uff08\u6700\u8fd1<span class=\"s1\"> 14 <\/span>\u5929\u5be6\u969b\u6578\u503c\uff09\uff0c\u5b78\u7fd2\u671f\u81f3\u5c11<span class=\"s1\"> 7-14 <\/span>\u5929\uff0c\u7d66\u4e88\u6a5f\u5668\u5b78\u7fd2\u7a7a\u9593\u3002<br \/>\n\u2461 \u7d20\u6750\u8207\u5ba2\u7fa4<br \/>\n<span class=\"s4\">\u261e<\/span> \u5f71\u7247\uff1a\u6700\u591a\u4e94\u500b<span class=\"s1\"><br \/>\n<\/span><span class=\"s4\">\u261e<\/span> \u5716\u7247\uff1a\u6700\u591a<span class=\"s1\"> 15 <\/span>\u5f35\uff08\u76f4<span class=\"s1\">&amp;<\/span>\u6a2a\u5404\u81f3\u5c11\u4e00\u5f35\uff09<span class=\"s1\"><br \/>\n<\/span><span class=\"s4\">\u261e<\/span><span class=\"s1\"> 90% <\/span>\u7d20\u6750\u5f37\u5ea6\u9054\u3010\u4f73\uff08<span class=\"s1\">Good<\/span>\uff09\u3011\u6216\u3010\u6975\u4f73\uff08<span class=\"s1\">Excellent<\/span>\uff09\u3011\u3002<\/p>\n<blockquote>\n<p class=\"p8\" style=\"text-align: left;\"><strong><span class=\"s5\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span> <span class=\"s7\">\u6ce8\u610f\uff1a\u8a18\u5f97\u6dfb\u52a0\u76ee\u6a19\u5ba2\u7fa4\u8a0a\u865f\uff08<\/span><span class=\"s6\">CRM<\/span><span class=\"s7\">\u540d\u55ae\u3001\u518d\u884c\u92b7\u3001\u81ea\u8a02\u5340\u3001\u76ee\u6a19\u610f\u9858<\/span><span class=\"s6\">\u2026\u2026<\/span><span class=\"s7\">\u7b49\uff09\u4ee5\u63d0\u4f9b\u591a\u7a2e\u8a0a\u865f\u52a0\u901f\u512a\u5316\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p class=\"p8\">\u2462 \u8f49\u63db\u6b78\u56e0\uff1a\u555f\u7528\u3010\u5f37\u5316\u8f49\u6362\u3011\uff0c\u52a0\u5165\u5fae\u8f49\u63db\uff08\u5982\uff0c\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u589e\u52a0\u8f49\u63db\u8a0a\u865f\u3001\u555f\u7528\u6578\u64da\u6b78\u56e0\u6a21\u578b<span class=\"s1\">\u2026\u2026<\/span>\u7b49\uff0c\u4ee5\u52a0\u5f37\u8f49\u63db\u8ffd\u8e64\u6e96\u78ba\u6027\u3002<br \/>\n\u2463\u5176\u4ed6\u8a2d\u5b9a\uff1a\u555f\u7528\u3010\u6700\u7d42\u5230\u9054\u7db2\u5740\u62d3\u5c55\u3011\u67e5\u770b\u5546\u54c1\u76ee\u9304\u8cc7\u6599\u54c1\u8cea\uff0c\u4ee5\u63d0\u5347\u5ee3\u544a\u89f8\u767c\u6a5f\u6703\u3002<\/p>\n<p class=\"p8\">\u9664\u4e86\u4ee5\u4e0b\u57fa\u790e\u6e05\u55ae\uff0c\u5225\u5fd8\u4e86\u5229\u7528\u3010YouTube\u3001GDN \u548c Discovery\u3011\u7684\u4e3b\u52d5\u89f8\u53ca\u6d41\u91cf\uff0c\u512a\u5316\u8f49\u63db\u8def\u5f91\uff0c\u62d3\u5c55\u65b0\u5ba2\u7372\u53d6\u6a5f\u6703\uff1b\u4e26\u642d\u914d\u5168\u81ea\u52d5\u5316\u667a\u6167\u512a\u5316\uff08\u5305\u542b\uff0c\u7d20\u6750\u512a\u5316\u3001\u5ba2\u7fa4\u512a\u5316\u3001\u7af6\u50f9\u512a\u5316\uff09\u6301\u7e8c\u8abf\u6574\u5ee3\u544a\u7b56\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p11\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udfa8<\/span><span class=\"s1\"> Google <\/span>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565<\/strong><\/span><\/h3>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\u7b2c\u4e00\u6b65\uff1a\u7d66\u65b0\u5ee3\u544a\u5ba2\u6236\u7684\u8d77\u6b65\u5efa\u8b70<\/strong><\/span><\/p>\n<figure id=\"attachment_10319\" aria-describedby=\"caption-attachment-10319\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10319\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10319\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p8\"><span class=\"s1\">Step1. <\/span>\u7b2c\u4e00\u6b21\u8a2d\u5b9a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6216\u6bcf\u6708\u8f49\u63db\u91cf\u5c11\u65bc<span class=\"s1\"> 50 <\/span>\u6b21\u6642\uff0c\u8acb\u5148\u8a2d\u5b9a\u4e00\u500b\u504f\u4f4e\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff08\u5982\uff0c<span class=\"s1\">50% <\/span>\u4ee5\u4e0b<span class=\"s1\">)<\/span>\u3002\u7b49\u5ee3\u544a\u6d3b\u52d5\u7d2f\u7a4d\u9054<span class=\"s1\"> 50 <\/span>\u6b21\u8f49\u63db\uff0c\u5c31\u53ef\u4ee5\u958b\u59cb\u4f9d\u64da\u5be6\u969b\u76ee\u6a19\uff0c\u9010\u6b65\u8abf\u9ad8\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s2\">\u27a1\ufe0f<\/span> \u67e5\u770b\u6b65\u9a5f\uff1a\u3010\u5ee3\u544a\u6d3b\u52d5 <span class=\"s4\">\u261e<\/span> \u5340\u9694 <span class=\"s4\">\u261e<\/span> \u8f49\u63db <span class=\"s4\">\u261e<\/span> \u8f49\u63db\u524d\u7d93\u904e\u7684\u5929\u6578\u3002<\/p>\n<blockquote>\n<p class=\"p11\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span> \u6ce8\u610f\uff1a\u8acb\u52ff\u5c0d\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u3010\u9810\u7b97\u3001\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u8a2d\u5b9a\u904e\u591a\u66f4\u52d5\uff0c\u5c24\u5176\u662f\u525b\u958b\u59cb\u8a2d\u5b9a\u6216\u6e2c\u8a66\u6642\u3002\u5206\u6790\u6210\u6548\u6642\uff0c\u8acb\u8003\u91cf\u8f49\u63db\u6642\u9593\u5dee\uff08\u4f7f\u7528\u8005\u6309\u4e0b\u5ee3\u544a\u5230\u5b8c\u6210\u8f49\u63db\u4e4b\u9593\u7d93\u6b77\u7684\u6642\u9593\uff09\u8f49\u63db\u6642\u9593\u5dee\u6703\u56e0\u7522\u54c1\u985e\u578b\u800c\u7570\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p8\"><span class=\"s1\">Step2. <\/span>\u4f7f\u7528\u55ae\u500b\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u76f4\u5230\u7d2f\u7a4d\u8db3\u5920\u7684\u8f49\u63db\u91cf\u3002<br \/>\n<span class=\"s4\">\u261e<\/span> \u5efa\u8b70\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u904e\u53bb<span class=\"s1\"> 30 <\/span>\u5929\u5167\u81f3\u5c11\u7d2f\u7a4d<span class=\"s1\"> 100 <\/span>\u500b\u4ee5\u4e0a\u7684\u8f49\u63db\u3002<br \/>\n<span class=\"s4\">\u261e<\/span> \u5efa\u8b70\u8a02\u5b9a\u5177\u6709\u7af6\u722d\u529b\u7684\u50f9\u683c\uff0c\u78ba\u4fdd\u7372\u5f97\u8db3\u5920\u7684\u8f49\u63db\u91cf\u3002\u5982\u679c\u7b26\u5408\u5e02\u5834\u6d1e\u5bdf\u7684\u4f7f\u7528\u8cc7\u683c\uff0c\u5247\u53ef\u5728<span class=\"s1\"> Gogole Merchan Center <\/span>\u5e33\u6236\u5b58\u53d6\u683c\u7af6\u722d\u529b\u5831\u8868\uff0c\u77ad\u89e3\u5176\u4ed6\u92b7\u552e\u540c\u985e\u578b\u7522\u54c1\u7684\u96f6\u552e\u5546\u5982\u4f55\u5b9a\u50f9\u3002<\/p>\n<blockquote>\n<p class=\"p11\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span> \u6ce8\u610f\uff1a\u5982\u679c\u7121\u6cd5\u5b58\u53d6\u7af6\u722d\u529b\u5831\u8868\uff0c\u53ef\u8a66\u8457\u7528\u4e0d\u540c\u88c5\u7f6e\u4f86\u641c\u5c0b\u540c\u985e\u7522\u54c1\uff0c\u53c3\u8003\u5e02\u5834\u4e0a\u5176\u4ed6\u5ee3\u544a\u5ba2\u6236\u5c0d\u985e\u4f3c\u7522\u54c1\u7684\u5b9a\u50f9\uff0c\u638c\u63e1\u5b9a\u50f9\u7af6\u722d\u529b\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p12\">Step3. <span class=\"s3\">\u78ba\u4fdd<\/span> Google Merchant Center <span class=\"s3\">\u8cc7\u6599\u54c1\u8cea\u3002<br \/>\n<\/span><span class=\"s4\">\u261e<\/span><span class=\"s1\"> Google Merchant Center <\/span>\u8cc7\u6599\u54c1\u8cea\u6703\u5f71\u97ff\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u6210\u6548\uff0c\u8acb\u907f\u514d\u5e33\u6236\u906d\u505c\u6b0a\u53ca\u5546\u54c1\u62d2\u767b\u554f\u984c\uff0c\u4e26\u8a2d\u6cd5\u8b93\u9019\u4e9b\u5e33\u6236\u53ca\u5546\u54c1\u6062\u5fa9\u904b\u4f5c\u3002\u8acb\u5b9a\u671f\u67e5\u770b\u3010\u8a3a\u65b7\u3011\u5206\u9801\uff0c\u77ad\u89e3\u5e33\u6236\u3001\u52d5\u614b\u7d66\u548c\u5546\u54c1\u662f\u5426\u6709\u4efb\u4f55\u554f\u984c\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s4\">\u261e<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/merchants\/answer\/1680021?hl=zh-hant&amp;ref_topic=7288019\"><span class=\"s8\">\u8a3a\u65b7<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/9626903\"><span class=\"s8\">\u50f9\u683c\u7af6\u722d\u529b\u5831\u8868<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/9712881\"><span class=\"s8\">\u5e02\u5834\u6d1e\u5bdf<\/span><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #008080;\">\u7b2c\u4e8c\u6b65\uff1a\u63d0\u5347\u6548\u7387<\/span><\/strong><\/p>\n<figure id=\"attachment_10320\" aria-describedby=\"caption-attachment-10320\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10320\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10320\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p8\">\u2460 \u82e5\u6709\u8f03\u591a\u5546\u54c1\u4e14\u5546\u54c1\u7dda\u9593\u7684<span class=\"s1\"> ROAS <\/span>\u6216\u5229\u6f64\u7387\u5dee\u7570\u8f03\u5927\uff0c\u5efa\u8b70\u5efa\u7acb\u591a\u500b\u4e0d\u540c\u76ee\u6a19\u7684\u5ee3\u544a\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s4\">\u261e<\/span> \u5ba2\u6237\u51b3\u5b9a\u8a2d\u5b9a\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff0c\u4f46\u4e0d\u8a2d\u5b9a\u9810\u7b97\u4e0a\u9650\uff0c\u56e0\u70ba\u6bcf\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u90fd\u80fd\u5e36\u6536\u76ca\u3002<br \/>\n\u2461 \u6839\u64da\u7522\u54c1\u985e\u5225\u8a2d\u5b9a\u53ef\u884c\u7684\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s4\">\u261e<\/span> \u82e5\u5ba2\u6236\u64c1\u6709\u9069\u7528\u65bc\u591a\u7a2e\u54c1\u5225\u7684\u5927\u91cf\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\uff0c\u53ef\u4ee5\u9078\u7528\u9019\u500b\u89e3\u6c7a\u65b9\u6848\u3002\u5c0d\u5927\u591a\u6578\u5ee3\u544a\u5ba2\u6237\u800c\u8a00\uff0c\u50c5\u4f7f\u7528\u90e8\u5206\u4e00\u822c\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u5373\u53ef\u7372\u5f97\u4e0d\u932f\u7684\u6210\u6548\u3002<\/p>\n<blockquote>\n<p class=\"p8\" style=\"text-align: left;\"><strong><span class=\"s5\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span> <span class=\"s7\">\u6ce8\u610f\uff1a\u7dda\u4e0a\u92b7\u552e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u65e8\u5728\u5354\u52a9\u6839\u64da\u76ee\u6a19\u548c\u9810\u7b97\u91cf\u63d0\u5347\u6210\u6548\uff0c\u800c\u4e14\u53ea\u80fd\u653e\u9001\u4e00\u500b\u5ee3\u544a\uff08\u53ea\u6709\u4e00\u500b\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u548c\u9810\u7b97\uff09\u5982\u679c\u6709\u591a\u500b\u76ee\u6a19\uff0c\u5247\u61c9\u8003\u616e\u7d30\u5206\u70ba\u6578\u500b\u5ee3\u544a\u6d3b\u52d5\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\u7b2c\u4e09\u6b65\uff1a\u5546\u54c1\u8986\u84cb<\/strong><\/span><\/p>\n<p class=\"p8\">\u8abf\u6574\u52d5\u614b\u994b\u7d66\u4e26\u5efa\u7acb\u500b\u5225\u7684\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u8b93\u672a\u80fd\u5728\u5ee3\u544a\u4e2d\u986f\u793a\u7684\u3010\u6bad\u5c4d<span class=\"s1\"> SKU<\/span>\u3011\u91cd\u7372\u65b0\u751f\uff08<span class=\"s2\">\u27a1\ufe0f<\/span> \u6bad\u5c4d<span class=\"s1\"> SKU <\/span>\u6307\u7684\u662f\u7b26\u5408<span class=\"s1\"> GMC <\/span>\u52d5\u614b\u994b\u7d66\uff0c\u537b\u672a\u7372\u5f97\u4efb\u4f55\u66dd\u5149\u9ede\u64ca\u6216\u66dd\u5149\u7684\u7522\u54c1\u3002\u96d6\u7136\u7b26\u5408\u653e\u9001\u8cc7\u683c\u4e14\u76ee\u524d\u8a2d\u70ba\u6709\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u6307\u5b9a\u76ee\u6a19\uff0c\u4f46\u537b\u672a\u7372\u5f97\u4efb\u4f55\u66dd\u5149\u548c\u9ede\u64ca\uff09\u6bad\u5c4d\u7522\u54c1\u53ef\u80fd\u5c0e\u81f4\u5546\u54c1\u76ee\u9304\u6210\u4ea4\u7387\u964d\u4f4e\uff0c\u5373\u4f7f\u9019\u4e9b\u7522\u54c1\u5728\u96f6\u552e\u5546\u7684\u5176\u4ed6\u7ba1\u9053\u6216\u5e97\u5167\u90fd\u662f\u71b1\u9580\u5546\u54c1\u3002\u5982\u679c\u60f3\u89e3\u6c7a\u9019\u9805\u554f\u984c\uff0c\u53ef\u900f\u904e\u4ee5\u4e0b\u6b65\u9a5f\u9396\u5b9a<span class=\"s1\"> PMax <\/span>\u6210\u6548\u4e0d\u4f73\u7684\u7522\u54c1\uff0c\u8fc5\u901f\u63d0\u5347\u6210\u6548\uff01<\/p>\n<figure id=\"attachment_10321\" aria-describedby=\"caption-attachment-10321\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10321\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10321\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p8\">\u2460 \u627e\u51fa\u6bad\u5c4d\u7522\u54c1\uff1a\u7cfb\u7d71\u6703\u81ea\u52d5\u5b8c\u6210\u9019\u9805\u5de5\u4f5c\uff0c\u4e26\u900f\u904e<span class=\"s1\"> Merchan Center <\/span>\u52d5\u614b\u994b\u7d66\u7d66\u4e88\u5c08\u5c6c\u7684\u8a3a\u65b7\u8cc7\u8a0a\u3002<br \/>\n\u2461 \u89e3\u6c7a\u5e38\u898b\u554f\u984c\uff1a\u900f\u904e\u7cfb\u7d71\u5efa\u8b70\u4fee\u6b63\u76f8\u95dc\u554f\u984c\u4ee5\u5229\u6539\u5584\u7522\u54c1\u8cc7\u8a0a\u54c1\u8cea\u3002<br \/>\n\u2462 \u555f\u7528\u6bad\u5c4d<span class=\"s1\"> SKU <\/span>\u5ee3\u544a\u6d3b\u52d5\uff1a\u4fee\u6b63\u52d5\u614b\u994b\u7d66\u76f8\u95dc\u554f\u984c\uff0c\u5efa\u7acb\u65b0\u7684\u5ee3\u544a\u6d3b\u52d5\u4e26\u6307\u5b9a\u9019\u4e9b\u6bad\u5c4d\u7522\u54c1\u3002<span class=\"s1\"><br \/>\n<\/span><span class=\"s4\">\u261e<\/span> \u5efa\u8b70\u8a2d\u5b9a\u8f03\u4f4e\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff0c\u5354\u52a9\u6f14\u7b97\u6cd5\u5b78\u7fd2\u9019\u4e9b\u7522\u54c1\uff0c\u9032\u800c\u63d0\u9ad8\u92b7\u552e\u91cf\u3002<br \/>\n\u2463 \u8a55\u4f30\u8207\u8abf\u6574\uff1a\u653e\u9001\u56db\u9031\u5f8c\uff0c\u8acb\u8a55\u4f30\u6bad\u5c4d\u7522\u54c1\u5ee3\u544a\u7684\u6210\u6548\u3002\u5c07\u6210\u6548\u826f\u597d\u7684\u7522\u54c1\u79fb\u81f3\u539f\u6709\u5ee3\u544a\u4e2d\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong><span class=\"s9\">\u7b2c\u56db\u6b65\uff1a\u7372\u53d6\u65b0\u5ba2<\/span><\/strong><\/span><\/p>\n<p class=\"p8\">\u518d\u9032\u884c\u7b56\u7565\u4fee\u6b63\u6642\uff0c\u4e5f\u5225\u5fd8\u4e86\u5c07\u89f8\u89d2\u5ef6\u4f38\u81f3\u73fe\u6709\u5ba2\u7fa4\u4e4b\u5916\uff0c\u722d\u53d6\u65b0\u5ba2\u6236\u3002<\/p>\n<figure id=\"attachment_10322\" aria-describedby=\"caption-attachment-10322\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10322\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10322\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p8\">\u2460 \u8a2d\u5b9a\u3010\u7372\u53d6\u65b0\u5ba2\u3011\u76ee\u6a19<br \/>\n<span class=\"s4\">\u261e<\/span> \u76e1\u91cf\u722d\u53d6\u65b0\u5ba2\u6236\uff0c\u4e26\u76e1\u53ef\u80fd\u63d0\u9ad8\u92b7\u552e\u91cf\u3002\u4f7f\u7528\u8005\u53ea\u9700\u9078\u53d6\u5ba2\u6236\u540d\u55ae\u4e26\u8a2d\u5b9a\u7372\u53d6\u65b0\u5ba2\u50f9\u503c\uff0c\u5ee3\u544a\u6d3b\u52d5\u5c31\u6703\u76e1\u91cf\u722d\u53d6\u65b0\u7684\u6d88\u8cbb\u8005\u3002\u6b64\u5916\uff0c\u9084\u53ef\u4ee5\u900f\u904e\u5831\u8868\u77ad\u89e3\u65b0\u820a\u5ba2\u6236\u5e36\u4f86\u7684\u50f9\u503c\u3002<span class=\"s1\"><br \/>\n<\/span>\u2461 \u00a0\u9078\u64c7\u6700\u9069\u5408\u5ee3\u544a\u5ba2\u6236\u7684\u76ee\u6a19<br \/>\n<span class=\"s4\">\u261e\u3010\u65b0\u5ba2\u6236\u7684\u50f9<\/span>\u503c\u3011\u6a21\u5f0f\uff1a\u91dd\u5c0d\u65b0\u5ba2\u6236\u8a2d\u5b9a\u6bd4\u73fe\u6709\u5ba2\u6236\u66f4\u9ad8\u7684\u51fa\u50f9\u3002\u76e1\u91cf\u722d\u53d6\u65b0\u5ba2\u6236\uff0c\u4f46\u4e0d\u6703\u53ea\u5411\u65b0\u5ba2\u6236\u653e\u9001\u5ee3\u544a\uff0c\u85c9\u6b64\u63d0\u9ad8\u7dda\u4e0a\u92b7\u552e\u91cf\u3002\u7576\u6700\u4f73\u5316\u76ee\u6a19\u70ba\u76e1\u91cf\u722d\u53d6\u6240\u6709\u5ba2\u6237\uff08\u65b0\u5ba2\u6236\uff0b\u73fe\u6709\u5ba2\u6236\uff09\u6642\uff0c\u51fa\u50f9\u7b56\u7565\u6703\u5728\u7af6\u50f9\u6642\u7d50\u5408\u8cfc\u7269\u50f9\u503c\u8207\u5ba2\u6236\u50f9\u503c\u3002<br \/>\n\u261e\u3010\u50c5\u9650\u65b0\u5ba2\u6236\u3011\u6a21\u5f0f\uff1a\u53ea\u91dd\u5c0d\u65b0\u5ba2\u6236\u51fa\u50f9\u3002\u50c5\u91dd\u5c0d\u65b0\u5ba2\u6236\u9032\u884c\u6700\u4f73\u5316\uff0c\u85c9\u6b64\u63d0\u5347\u696d\u7e3e\u3002<\/p>\n<blockquote>\n<p class=\"p8\" style=\"text-align: left;\"><strong><span class=\"s5\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span> <span class=\"s7\">\u6ce8\u610f\uff1a\u82e5\u5e33\u6236\u6c92\u6709\u4efb\u4f55\u8f49\u63db\u52d5\u4f5c\uff0c\u8acb\u5728\u3010\u8f49\u63db\u3011\u9801\u9762\u4e2d\u5efa\u7acb\u65b0\u7684\u8f49\u63db\u52d5\u4f5c\u3002\u82e5\u5e33\u6236\u5df2\u6709\u8f49\u63db\u52d5\u4f5c\uff0c\u8acb\u7565\u904e\u6b64\u6b65\u9a5f\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<p>\u2462 \u5728\u3010\u8f49\u63db\u3011\u9801\u9762\u4e2d\uff0c\u6839\u64da\u3010\u7372\u53d6\u65b0\u5ba2\u3011\u76ee\u6a19\u8abf\u6574\u3010\u7372\u53d6\u65b0\u5ba2\u3011\u8a2d\u5b9a\uff1a<\/p>\n<p>Step1. \u6307\u5b9a\u6240\u6709\u4f7f\u7528\u8005\u4e26\u76e1\u91cf\u4e89\u53d6\u65b0\u5ba2\u6236\uff0c\u9069\u5408\u6975\u5927\u5316\u71df\u6536\u7684\u92b7\u552e\u76ee\u6a19\u3002<br \/>\n\u261e \u9078\u64c7\u3010\u91dd\u5c0d\u65b0\u5ba2\u6236\u8a2d\u5b9a\u6bd4\u73fe\u6709\u5ba2\u6236\u66f4\u9ad8\u7684\u51fa\u50f9\u3011\u5f8c\uff0c\u82e5\u60f3\u8abf\u6574\u6307\u5b9a\u7684\u7372\u53d6\u65b0\u5ba2\u50f9\u503c\uff0c\u53ea\u9700\u6309\u4e00\u4e0b\u7de8\u8f2f\u5716\u793a\uff0c\u5c31\u80fd\u524d\u5f80\u5e33\u6236\u8a2d\u5b9a\u3002<\/p>\n<figure id=\"attachment_10323\" aria-describedby=\"caption-attachment-10323\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10323\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10323\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>Step2. \u53ea\u91dd\u5c0d\u65b0\u5ba2\u6236\u51fa\u50f9\uff0c\u9069\u5408\u958b\u767c\u65b0\u5ba2\u6216\u62d3\u5c55\u65b0\u5ba2\u7fa4\u7684\u92b7\u552e\u76ee\u6a19\u3002<br \/>\n\u261e \u5982\u679c\u70ba\u63d0\u5347\u696d\u7e3e\u800c\u63d0\u64a5\u7372\u53d6\u65b0\u5ba2\u5c08\u7528\u9810\u7b97\uff0c\u8acb\u9078\u64c7\u3010\u53ea\u91dd\u5c0d\u65b0\u5ba2\u6236\u51fa\u50f9\u3011\u3002<br \/>\n\u261e \u70ba\u63d0\u5347\u7372\u53d6\u65b0\u5ba2\u6210\u6548\uff0c\u8acb\u52d9\u5fc5\u5728\u5e33\u6236\u8a2d\u5b9a\u4e2d\u52a0\u5165\u73fe\u6709\u5ba2\u6236\u540d\u55ae\u3002<\/p>\n<figure id=\"attachment_10324\" aria-describedby=\"caption-attachment-10324\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10324\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10324\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p class=\"p8\" style=\"text-align: left;\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83e\udd36\ud83c\udffb<\/span> \u5c0f\u7de8\u7684\u60c5\u52d2<span class=\"s1\"> Time<\/span>\uff1a\u9084\u6709\u4e0b\u7bc7\uff5e\u9019\u79ae\u62dc\u4e94\u8981\u904e\u4f86\u770b\u6587\u7ae0\u5594\uff08\u8033\u63d0\u9762\u547d\uff09<\/strong><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u8d77\u70ba\u4f60\u7684 PMax \u9032\u884c\u512a\u5316\u5347\u7d1a\u5427 \ud83c\udf7c<\/p>\n","protected":false},"author":1,"featured_media":10312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,296,539,62,677,423,181,376,577],"class_list":["post-10286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-296","tag-539","tag-62","tag-677","tag-423","tag-181","tag-376","tag-577"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2022 \u5e74 Google \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565\uff1a\u4e0a\u7bc7 By iSPOT Media \ud83d\udc32<\/title>\n<meta name=\"description\" content=\"\u5982\u679c\u60f3\u8981\u900f\u904e 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