{"id":10287,"date":"2022-12-23T11:00:20","date_gmt":"2022-12-23T03:00:20","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10287"},"modified":"2023-01-10T18:05:41","modified_gmt":"2023-01-10T10:05:41","slug":"performance-max-unboxed-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/performance-max-unboxed-part2\/","title":{"rendered":"\u3010\u7cbe\u9078\u597d\u7269\u30112022 \u5e74 Google \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565\uff1a\u4e0b\u7bc7 \ud83e\udd9a"},"content":{"rendered":"<blockquote>\n<p class=\"p3\" style=\"text-align: left;\">\u4ee5\u4e0b\u70ba<span class=\"s1\"> Google<\/span>\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565\u3011\u4e0b\u7bc7\u3002\u9084\u6c92\u770b\u904e\u4e0a\u7bc7\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5148\u8a18\u5f97\u524d\u5f80<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/performance-max-unboxed-part1\/\">\u50b3\u9001\u9580<\/a>\u95b1\u8b80\u6587\u7ae0\u5594 <span class=\"s2\">\ud83c\udf1e<\/span><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udfa8<\/span><span class=\"s1\"> Google <\/span>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565<\/strong><\/span><\/h3>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong>\u7b2c\u4e94\u6b65\uff1a\u91dd\u5c0d\u5546\u5e97\u76ee\u6a19\u9032\u884c\u51fa\u50f9<\/strong><\/span><\/p>\n<p class=\"p7\">\u9664\u4e86\u7dda\u4e0a\uff0c\u5be6\u9ad4\u901a\u8def\u696d\u7e3e\u4e5f\u8981\u7167\u9867\u4e00\u4e0b\uff01\u4ee5\u4e0b\u505a\u6cd5\u9069\u7528\u65bc\u8a2d\u6709\u7dda\u4e0a\u64da\u9ede\u548c\u548c\u5be6\u9ad4\u96f6\u552e\u5546\u5e97\u7684\u96f6\u552e\u5546\uff0c\u5e0c\u671b\u80fd\u5438\u5f15\u66f4\u591a\u4eba\u89aa\u81e8\u9580\u5e02\u3002<\/p>\n<figure id=\"attachment_10325\" aria-describedby=\"caption-attachment-10325\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10325\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10325\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p7\">\u2460 \u7dda\u4e0a\u92b7\u552e\u6700\u9ad8\u6210\u6548\u5ee3\u544a<br \/>\n<span class=\"s6\">\u261e <\/span>\u5c07\u8f49\u63db\u76ee\u6a19\u8a2d\u70ba\u3010\u6a19\u6e96\u8f49\u63db\u3001\u532f\u5165\u7684\u8f49\u63db \u3001\u89aa\u81e8\u9580\u5e02\u3001\u5546\u5e97\u92b7\u552e\u3011\uff0c<span class=\"s1\">Google Merchant Center <\/span>\u52d5\u614b\u994b\u7d66\u8a2d\u5b9a\u70ba\u3010<span class=\"s1\">GMC <\/span>\u52d5\u614b\u994b\u7d66\u3001\u5e97\u9762\u5546\u54c1\u76ee\u9304\u5ee3\u544a\u3011\u3002<br \/>\n\u2461 \u5546\u5e97\u76ee\u6a19\u6700\u9ad8\u6210\u6548\u5ee3\u544a<br \/>\n<span class=\"s6\">\u261e <\/span>\u5c07\u8f49\u63db\u76ee\u6a19\u8a2d\u70ba\u3010\u8f49\u63db\u76ee\u6a19\uff1a\u89aa\u81e8\u9580\u5e02\u3001\u5546\u5e97\u92b7\u552e\u3011\uff0c\u5546\u5bb6\u6a94\u6848\u5730\u9ede\u8a2d\u5b9a\u70ba\u3010\u672c\u5730\u52d5\u4f5c\u8f49\u63db\u3001\u5546\u5bb6\u6a94\u6848\u3011<br \/>\n<span class=\"s4\">\u2462<\/span> <span class=\"s4\">\u67e5\u770b\u3010\u89aa\u81e8\u9580\u5e02\u3011\u6307\u6a19\uff1a\u8a55\u4f30\u7dda\u4e0a\u5ee3\u544a\u5e36\u52d5\u5be6\u9ad4\u5546\u5e97\u8cb7\u6c23\u7684\u6210\u6548<br \/>\n<\/span><span class=\"s6\">\u261e<\/span> \u91dd\u5c0d\u89aa\u81e8\u9580\u5e02\u9032\u884c\u51fa\u50f9\uff0c\u627e\u51fa\u80fd\u70ba\u5546\u5bb6\u5e36\u4f86\u6700\u591a\u4eba\u6f6e\u7684\u5ee3\u544a\u6d3b\u52d5\u3001\u95dc\u9375\u5b57\u548c\u88dd\u7f6e\u3002<br \/>\n\u2463 \u591a\u5e73\u53f0\u6d41\u91cf\uff0b<span class=\"s1\">Google <\/span>\u5340\u57df\u5ee3\u544a\u683c\u5f0f\u512a\u52e2<span class=\"s1\">=<\/span>\u6975\u5927\u5316\u7dda\u4e0b\u5c0e\u6d41<br \/>\n<span class=\"s6\">\u261e<\/span> \u5ee3\u544a\u7528\u6236\u53ef\u62c6\u5206\u591a\u500b\u9580\u5e02\u5c0d\u61c9\u7684\u7d30\u5206\u89aa\u81e8\u9580\u5e02\u8cc7\u6599\uff0c\u76e1\u53ef\u80fd\u63d0\u9ad8\u7dda\u4e0a\u53ca\u96e2\u7dda\u92b7\u552e\u7684\u6574\u9ad4\u50f9\u503c\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\ud83d\udc76\ud83c\udffb<\/span><span class=\"s1\"> Google <\/span>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<p class=\"p7\"><span class=\"s1\">Q. <\/span>\u61c9\u8a72\u70ba\u7dda\u4e0a\u92b7\u552e\u548c\u5546\u5e97\u76ee\u6a19\u653e\u9001\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\uff0c\u9084\u662f\u70ba\u5404\u884c\u92b7\u76ee\u6a19\u653e\u9001\u4e0d\u540c\u7684\u5ee3\u544a\u6d3b\u52d5\uff1f<\/p>\n<p class=\"p7\"><span class=\"s1\">A. <\/span>\u5c0d\u8a31\u591a\u5ba2\u6236\u4f86\u8aaa\uff0c\u70ba\u9019\u5169\u500b\u884c\u92b7\u76ee\u6a19\u653e\u9001\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u662f\u6700\u7c21\u55ae\u7684\u505a\u6cd5\u3002\u7136\u800c\uff0c\u82e5\u7b26\u5408\u4e0b\u5217\u4efb\u4e00\u60c5\u5f62\uff0c\u5c31\u61c9\u8003\u616e\u5efa\u7acb\u500b\u5225\u7684\u5ee3\u544a\u6d3b\u52d5\uff1a<\/p>\n<p class=\"p7\">\u2460 \u7368\u7acb\u9810\u7b97\uff1a\u70ba\u63d0\u5347\u50c5\u9650\u5e97\u5167\u3001\u50c5\u9650\u7dda\u4e0a<span class=\"s1\">\/<\/span>\u6216\u5168\u901a\u8def\u76ee\u6a19\u8a2d\u6709\u5c08\u7528\u7b97\u3002<br \/>\n\u2461 \u5ee3\u544a\u7d20\u6750\u63a7\u7ba1\uff1a\u82e5\u60f3\u904b\u7528\u4e0d\u540c\u7684\u5ee3\u544a\u7d20\u6750\u63d0\u5347\u50c5\u9650\u5e97\u5167\u6d41\u91cf\uff08\u5982\uff0c\u672c\u9031\u4f86\u5e97\u53ef\u4eab<span class=\"s1\"> 8 <\/span>\u6298\u512a\u60e0\uff09\u548c\u5168\u901a\u8def\u6d41\u91cf\uff08\u5982\uff0c\u514d\u904b\u8cbb\u4e14\u53ef\u5230\u5e97\u53d6\u8ca8\uff09<br \/>\n\u2462 \u7368\u5bb6\u5ee3\u544a\u7a7a\u9593\uff1a\u5e0c\u671b\u5728<span class=\"s1\"> Google <\/span>\u5730\u5716\u4e0a\u653e\u9001\u5ee3\u544a\u548c\u5438\u5f15\u4f7f\u8005\u5b8c\u6210\u672c\u5730\u52d5\u4f5c\uff08\u5982\uff0c\u4f86\u96fb\u3001\u898f\u5283\u884c\u8eca\u8def\u7dda<span class=\"s1\">)<\/span>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p9\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\u26a1\ufe0f<\/span> PMax \u5831\u8868\u548c\u6d1e\u5bdf<\/strong><\/span><\/h3>\n<p class=\"p7\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u6d1e\u5bdf\u5831\u8868\u53ef\u63d0\u4f9b\u91cd\u8981\u7684\u5206\u6790\u6578\u64da\uff0c\u5e6b\u52a9\u4f7f\u7528\u8005\u8f15\u9b06\u6bd4\u8f03\u5c0e\u5165\u524d\u5f8c\u6210\u6548\u5dee\u7570\uff0c\u767c\u6398\u4e26\u62d3\u5c55\u9ad8\u6f5c\u529b\u6d41\u91cf\u3002\u91cd\u9ede\u95dc\u6ce8\u7684\u9805\u76ee\u5982\u4e0b\uff1a<\/p>\n<figure id=\"attachment_10326\" aria-describedby=\"caption-attachment-10326\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10326\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-8-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10326\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<figure id=\"attachment_10327\" aria-describedby=\"caption-attachment-10327\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10327\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10327\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p7\">\u2460 \u6210\u6548\u63d0\u5347\u6d1e\u5bdf\uff1a\u7d20\u6750\u8cc7\u6e90\u7d44\u8868\u73fe\uff06\u7522\u54c1\u76ee\u9304\u8868\u73fe<br \/>\n\u2461 \u641c\u5c0b\u6d1e\u5bdf\uff1a\u641c\u5c0b\u5b57\u8a5e\u5206\u6790<br \/>\n\u2462 \u6d88\u8cbb\u8005\u6d1e\u5bdf\uff1a\u5ba2\u7fa4\u8a0a\u865f\u5206\u6790<br \/>\n<span class=\"s7\">\u2463 \u7af6\u50f9\u5206\u6790\uff1a\u51fa\u50f9\u7b56\u7565\u8207\u76ee\u6a19\u8a2d\u5b9a\uff06\u63a2\u7d22\u4e3b\u8981\u7af6\u722d\u8005<\/span><\/p>\n<blockquote>\n<p class=\"p7\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span> \u63d0\u9192\uff1a\u907f\u514d\u6839\u64da\u5c11\u91cf\u6a23\u672c\u505a\u51fa\u7d50\u8ad6\uff0c30 \u5929\u671f\u9593\u5167\u8f49\u63db\u91cf\u4e0d\u6eff 100 \u6b21\u7684\u985e\u578b\uff0c\u5f7c\u6b64\u7684\u5dee\u7570\u4e0d\u592a\u53ef\u80fd\u5177\u6709\u7d71\u8a08\u610f\u7fa9\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p7\">\u9664\u4e86\u7cfb\u7d71\u754c\u9762\u6578\u64da\u4e4b\u5916\uff0cPMax \u9084\u63d0\u4f9b\u4ee5\u4e0b\u597d\u7528\u7684\u5831\u8868\u5de5\u5177\uff1a<\/p>\n<p class=\"p7\"><span style=\"color: #008080;\"><strong><span class=\"s4\">\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf<\/span>\u5ee3\u544a<\/strong><\/span><\/p>\n<p class=\"p7\">\u7528\u6236\u53ef\u900f\u904e\u3010\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\u3011\u77ad\u89e3\u53d7\u5ee3\u544a\u5438\u5f15\u5b8c\u6210\u8f49\u6362\u7684\u5c0d\u8c61\uff0c\u4ee5\u53ca\u4ed6\u5011\u611f\u8208\u8da3\u7684\u4e3b\u984c\u548c\u884c\u70ba\u6a21\u5f0f\uff0c\u9032\u800c\u6e96\u5099\u66f4\u5b8c\u5584\u7684\u7d20\u6750\u8cc7\u6e90\u53ca\u7d20\u6750\uff0c\u4e26\u63a8\u51fa\u66f4\u8cbc\u8fd1\u5ba2\u6236\u9700\u6c42\u7684\u4fc3\u92b7\u6d3b\u52d5\u3002<\/p>\n<figure id=\"attachment_10328\" aria-describedby=\"caption-attachment-10328\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10328\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-10-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10328\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\u6d88\u8cbb\u8005\u6d1e\u5bdf<\/strong><\/span><\/p>\n<p class=\"p7\">\u6d88\u8cbb\u8005\u6d1e\u5bdf\u53ef\u627e\u51fa\u89f8\u767c\u5ee3\u544a\u7684\u67e5\u8a62\u4e3b\u984c\u548c\u5b50\u4e3b\u984c\u3002\u5ee3\u544a\u7528\u6236\u53ef\u67e5\u770b\u9019\u4e9b\u4e3b\u9898\u7684\u6210\u9577\u8da8\u52e2\u3001\u5c0d\u9019\u4e9b\u8da8\u52e2\u7684\u638c\u63e1\u6210\u6548\u4ee5\u53ca\u76f8\u95dc\u7684\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u66f4\u8fc5\u901f\u63a1\u53d6\u884c\u52d5\u4e26\u9032\u884c\u8abf\u6574\u3002<\/p>\n<figure id=\"attachment_10329\" aria-describedby=\"caption-attachment-10329\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10329\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-11-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10329\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p1\"><span style=\"color: #008080;\"><strong>\u6210\u6548\u63d0\u5347\u6d1e\u5bdf<\/strong><\/span><\/p>\n<p class=\"p7\">\u986f\u793a\u54ea\u4e9b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u3001\u7522\u54c1\u3001\u7522\u54c1\u7fa4\u7d44\u548c\u7522\u54c1\u985e\u578b\uff08\u5982\uff0c\u9069\u7528\uff09\u80fd\u5e36\u4f86\u6210\u6548\u8b8a\u5316\u3002 \u53ef\u5354\u52a9\u5ee3\u544a\u5ba2\u6236\u77ad\u89e3\uff0cGoogle.com \u4e0a\u986f\u793a\u65bc\u81ea\u5df1\u4e0a\u65b9\u6216\u4e0b\u65b9\u7684\u7af6\u4e89\u5c0d\u624b\u82e5\u66dd\u5149\u7387\u6709\u6240\u8b8a\u5316\uff0c\u662f\u5426\u6703\u5c0d\u81ea\u5df1\u7684\u6210\u6548\u6709\u6240\u5f71\u97ff\u3002<\/p>\n<figure id=\"attachment_10327\" aria-describedby=\"caption-attachment-10327\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10327\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-9-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10327\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p class=\"p7\"><span style=\"color: #008080;\"><strong><span class=\"s4\">\u641c\u5c0b\u8da8\u52e2<\/span><\/strong><\/span><\/p>\n<p class=\"p7\">\u91dd\u5c0d\u5ee3\u544a\u5ba2\u6236\u900f\u904e\u5ee3\u544a\u5ba3\u50b3\u7684\u7522\u54c1\u8207\u670d\u52d9\uff0c\u986f\u793a\u76f8\u95dc\u7684\u65b0\u8208\u8da8\u52e2\u548c\u6210\u9577\u5546\u6a5f\u3002\u9700\u6c42\u9810\u6e2c\u6703\u6307\u51fa\u8207\u5ee3\u544a\u5ba2\u6236\u696d\u52d9\u76f8\u95dc\u7684\u672a\u4f86\u9700\u6c42\u3002<\/p>\n<figure id=\"attachment_10330\" aria-describedby=\"caption-attachment-10330\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10330\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-12-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10330\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<blockquote>\n<p class=\"p7\" style=\"text-align: left;\"><strong><span class=\"s8\">\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/span><span class=\"s4\"> \u63d0\u9192\uff1a\u82e5\u8981\u6aa2\u8996\u88c5\u7f6e\u5831\u8868\uff0c\u8acb\u524d\u5f80\uff1a\u6240\u6709\u5ee3\u544a\u6d3b\u52d5 <\/span><span class=\"s9\">\u261e<\/span><span class=\"s4\"> \u9078\u55ae <\/span><span class=\"s9\">\u261e<\/span><span class=\"s4\"> \u66f4\u591a <\/span><span class=\"s9\">\u261e<\/span><span class=\"s4\"> \u88dd\u7f6e\uff0c\u4e26\u7be9\u9078\u5ee3\u544a\u6d3b\u52d5\u3002<\/span><\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\udd4a<\/span> \u6839\u64da PMax \u6d1e\u5bdf\u52d5\u614b\u8abf\u6574\u7b56\u7565<\/strong><\/span><\/h3>\n<p class=\"p7\">\u4e86\u89e3\u4ee5\u4e0a\u6d1e\u5bdf\u5de5\u5177\u5f8c\uff0c\u8acb\u5340\u9694\u51fa\u500b\u5225\u7684 PMax \u5ee3\u544a\u6d3b\u52d5\uff0c\u7368\u7acb\u9810\u7b97\u6295\u653e\uff1b\u4e26\u5c07\u641c\u5c0b\u95dc\u9375\u5b57\u6216\u76f8\u95dc\u4e3b\u984c\u4e3b\u52d5\u52a0\u5165\u3010\u641c\u5c0b\u5ee3\u544a\u3011\u53bb\u89f8\u53ca\u3002\u4e5f\u53ef\u4ee5\u52a0\u5165\u81ea\u8a02\u610f\u9858\u7684\u95dc\u9375\u5b57\u88e1\uff0c\u900f\u904e\u6d1e\u5bdf\u8207\u95dc\u9375\u5b57\u898f\u756b\u66f8\uff0c\u4e3b\u52d5\u65b0\u589e\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<figure id=\"attachment_10331\" aria-describedby=\"caption-attachment-10331\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10331\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/performance-max-unboxed-13-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10331\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\u23f3<\/span> \u91cd\u9ede\u56de\u9867\u6642\u9593<\/strong><\/span><\/h3>\n<p class=\"p7\">\u2460 \u57f7\u884c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u524d\uff0c\u8acb\u5148\u5b9a\u4f4d\u57fa\u790e\u6e05\u55ae\uff1a<br \/>\n<span class=\"s6\">\u261e<\/span> \u95dc\u6ce8\u9810\u7b97\u53d7\u9650\u60c5\u6cc1\u3001\u5ee3\u544a\u6548\u529b\u3001\u6700\u7d42\u5230\u9054\u7db2\u5740\u62d3\u5c55\u2026\u2026\u7b49\u6307\u6a19\u3002<\/p>\n<p class=\"p7\">\u2461 \u5b8c\u6210\u57fa\u790e\u6e05\u55ae\u5f8c\uff0c\u5225\u5fd8\u4e86\u9032\u884c\u512a\u5316\u7b56\u7565\uff1a<br \/>\nStep1. \u6309\u7167\u5229\u6f64\u5207\u5206\u5ee3\u544a\u6d3b\u52d5\u63d0\u5347\u6548\u7387<br \/>\nStep2. \u6e2c\u8a66 NCA \u529f\u80fd\u4ee5\u7372\u53d6\u65b0\u5ba2<br \/>\nStep3. \u6aa2\u8996\u5eab\u5b58\u8986\u84cb\uff0c\u95dc\u6ce8\u6bad\u5c4d SKU<br \/>\nStep4. \u7dda\u4e0b\u6d3b\u52d5\uff1a\u6839\u64da\u5be6\u60c5\u6cc1\u63a1\u5408\u6216\u5206\u958b\u5ee3\u544a\u6d3b\u52d5<\/p>\n<p class=\"p7\">\u2462 \u61c9\u7528 SPADE\uff08Search \u641c\u5c0b\u5ee3\u544a\u3001Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001Video Action Campaign \u5f71\u97f3\u884c\u52d5\u5ee3\u544a\u3001Discovery Campaign \u63a2\u7d22\u5ee3\u544a\u3001Enhanced Conversion \u5f37\u5316\u8f49\u63db\uff09\uff0c\u638c\u63e1\uff1a\u81ea\u52d5\u5316\uff08\u5ba2\u7fa4\u6578\u64da\u3001\u8f49\u63db\u6578\u64da\u3001\u667a\u6167\u51fa\u50f9\uff09+\u7d20\u6750\uff08\u8996\u807d\u6548\u679c\u3001\u6545\u4e8b\u7d50\u69cb\uff09<\/p>\n<p class=\"p7\">\u2463\u00a0\u5584\u7528\u5831\u8868\u548c\u6d1e\u5bdf\u9801\u9762\uff0c\u641c\u5c0b\u985e\u5225\u62d3\u5c55\u641c\u5c0b\u589e\u91cf\u7a7a\u9593<\/p>\n<p>\u00b7<\/p>\n<p class=\"p7\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u5ee3\u544a\u5206\u4eab\uff5e\u5e0c\u671b\u6bcf\u500b\u5728\u5ee3\u544a\u8def\u4e0a\u7684\u4f60\u90fd\u80fd\u5e73\u5b89\u9806\u5229 <span class=\"s2\">\ud83c\udf1e<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u86e4\uff01\u4f60\u7adf\u7136\u4e0d\u77e5\u9053 PMax \u6709\u8d85\u597d\u7528\u5831\u8868\u9019\u4ef6\u4e8b\uff5e<\/p>\n","protected":false},"author":1,"featured_media":10311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,296,539,62,677,423,181,376,577],"class_list":["post-10287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-296","tag-539","tag-62","tag-677","tag-423","tag-181","tag-376","tag-577"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2022 \u5e74 Google \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u512a\u5316\u7b56\u7565\uff1a\u4e0b\u7bc7 By iSPOT Media \ud83e\udd9a<\/title>\n<meta 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