{"id":10436,"date":"2023-02-07T11:00:13","date_gmt":"2023-02-07T03:00:13","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10436"},"modified":"2023-02-09T15:36:49","modified_gmt":"2023-02-09T07:36:49","slug":"yahoo-dooh-tips","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/yahoo-dooh-tips\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Yahoo DOOH \u6709\u6548\u6536\u670d\u5404\u968e\u6bb5\u53d7\u773e\u884c\u92b7\u6307\u5357 \ud83c\udfb0"},"content":{"rendered":"
\n

\u6211\u5011\u5c07\u5206\u4eab\u4e09\u9ede Yahoo DOOH \u6578\u4f4d\u5bb6\u5916\u5ee3\u544a\u7684\u64cd\u4f5c\u79d8\u8a23\uff0c\u8aaa\u660e\u5ee3\u544a\u7528\u6236\u8a72\u5982\u4f55\u900f\u904e DOOH \u5728\u884c\u92b7\u6f0f\u6597\u5404\u968e\u6bb5\u63a8\u52d5\u6d88\u8cbb\u8005\u8cfc\u7269\u3002\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u76f4\u63a5\u9032\u5165\u4e3b\u984c\u5427\uff5e<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83c\udfec Yahoo DOOH \u7814\u7a76\u5831\u544a<\/strong><\/span><\/h3>\n

Yahoo \u8207 MFour \u5408\u4f5c\u57f7\u884c\u5168\u9762\u6027\u7814\u7a76\uff0c\u4e86\u89e3 DOOH \u5c0d\u9580\u5e02\u8cfc\u7269\u9ad4\u9a57\u7684\u5f71\u97ff\u3002\u4ee5\u4e0b\u64f7\u53d6\u81ea\u90e8\u5206\u7814\u7a76\u5167\u5bb9\uff1a<\/p>\n

\u2460 \u5f37\u5316\u54c1\u724c\u77e5\u540d\u5ea6\uff1a\u7d93\u63d0\u793a\u5f8c\uff0c63% \u7684\u53d7\u8a2a\u8005\u8868\u793a\u6709\u6ce8\u610f\u5230\u5e97\u5167\u7684\u770b\u677f\u3002\u5176\u4e2d\uff0c34% \u7684\u8cfc\u7269\u8005\u5728\u672a\u7d93\u63d0\u793a\u7684\u60c5\u6cc1\u4e0b\uff0c\u65bc\u610f\u898b\u8abf\u67e5\u4e2d\u8868\u793a\u81f3\u5c11\u6709\u770b\u5230\u4e00\u7a2e\u5f62\u5f0f\u7684 DOOH \u5ee3\u544a\u3002
\n\u2461 \u6539\u5584\u8cfc\u7269\u9ad4\u9a57\uff1a\u8d85\u904e\u516d\u6210\u7684\u6d88\u8cbb\u8005\u8868\u793a DOOH \u6709\u52a9\u65bc\u63d0\u5347\u500b\u4eba\u7684\u8cfc\u7269\u9ad4\u9a57\u3002
\n\u2462 \u4fc3\u9032\u92b7\u552e\uff1a\u8d85\u904e 55% \u7684\u53d7\u8a2a\u8005\u8868\u793a\u6709\u8cfc\u8cb7 DOOH \u770b\u677f\u4e0a\u7684\u5ee3\u544a\u7522\u54c1\u3002
\n\u2463 \u56de\u8cfc\u610f\u9858\u589e\u52a0\uff1a\u5728\u3010\u6709\u7559\u610f\u3011DOOH \u5ee3\u544a\u54c1\u724c\u6216\u7522\u54c1\u7684\u53d7\u8a2a\u8005\u4e2d\uff0c\u6709\u8d85\u904e 83% \u7684\u53d7\u8a2a\u8005\u6703\u8003\u616e\u56de\u8cfc\u3002<\/p>\n

<\/div>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n

<\/h3>\n

\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb \u8907\u7fd2\u6642\u9593\uff1aYahoo DOOH \u4ecb\u7d39<\/strong><\/span><\/h3>\n

Yahoo Digital Out Of Home \u6578\u4f4d\u5bb6\u5916\u5a92\u9ad4\uff08DOOH\uff09\u70ba Yahoo \u6240\u63a8\u51fa\u7684\u5177\u5099\u6578\u4f4d\u87a2\u5e55\u7684\u5bb6\u5916\u5a92\u9ad4\uff0c\u4e00\u5c0d\u591a\u7684\u5ee3\u5ea6\u50b3\u64ad\u5de5\u5177\u3002\u53ef\u900f\u904e\u52d5\u614b\u5167\u5bb9\u9032\u884c\u5834\u57df\u884c\u92b7\uff0c\u9ede\u4f4d\u74b0\u5883\u71df\u9020\u7368\u7279\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\u3002\u76ee\u524d DOOH \u5177\u898f\u6a21\u5316\uff0c\u5bb6\u5916\u5a92\u9ad4\u806f\u64ad\u7db2\uff0c\u64c1\u6709\u5834\u57df\u6578 1,147\uff1b\u87a2\u5e55\u6578 1,426\uff0c\u6bcf\u65e5\u4eba\u6d41\u66f4\u53ef\u9054 313\u842c\/\u6bcf\u65e5\u3002
\n\u261e DOOH \u6295\u653e\u5730\u9ede\uff1a\u76ee\u524d DOOH \u7684\u6295\u653e\u5730\u9ede\u5206\u70ba\u4e09\u5927\u90e8\u5206\uff0c\u5206\u5225\u662f\u3010\u4fbf\u5229\u5546\u5e97\u3001\u5927\u773e\u904b\u8f38\u8207\u767e\u8ca8\u901a\u8def\u3011\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aiSPOT Media<\/figcaption><\/figure>\n

 <\/p>\n

\u23f3Yahoo DOOH \u884c\u92b7\u6f0f\u6597\u7b56\u7565<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aYahoo<\/figcaption><\/figure>\n

Step.1 \u8861\u91cf DOOH \u6210\u6548<\/strong><\/span><\/p>\n

DOOH \u5c07\u96f6\u552e\u591a\u5a92\u9ad4\u5167\u5bb9\u5e36\u5165\u5be6\u9ad4\u8cfc\u7269\u74b0\u5883\u4e2d\uff0c\u5728\u6d88\u8cbb\u6b77\u7a0b\u7684\u95dc\u9375\u6642\u9593\u9ede\u8207\u8cfc\u7269\u8005\u4e92\u52d5\uff0c\u8207\u6d88\u8cbb\u8005\u7522\u751f\u5f37\u70c8\u5171\u9cf4\uff0c\u8fd1\u4e00\u6b65\u9054\u5230\u5be6\u969b\u8cfc\u7269\u884c\u70ba\u3002\u5728\u6295\u653e DOOH \u5ee3\u544a\u6642\uff0c\u8acb\u5c07\u5be6\u9ad4\u8cfc\u8cb7\u884c\u70ba\u7d0d\u5165\u8003\u91cf\uff0c\u4e26\u878d\u5165\u884c\u92b7\u5167\u5bb9\u4e2d\uff0c\u4ee5\u70ba\u76ee\u6a19\u552e\u4e2d\u63d0\u4f9b\u66f4\u5177\u6709\u5e36\u5165\u611f\u3001\u6d88\u8cbb\u9ad4\u9a57\u66f4\u7f8e\u597d\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n

\n

\ud83c\udfa8 \u6210\u6548\u6578\u64da\uff1a\u4f9d\u64da Yahoo \u7814\u7a76\u8cc7\u8a0a\uff0c59% \u7684\u6d88\u8cbb\u8005\u8868\u793a\u500b\u4eba\u8cfc\u7269\u9ad4\u9a57\u56e0 DOOH \u6240\u63d0\u4f9b\u7684\u4e92\u52d5\u5f62\u5f0f\u548c\u8a73\u76e1\u7684\u512a\u60e0\u3001\u92b7\u552e\u8207\u7522\u54c1\u8cc7\u8a0a\u800c\u7372\u5f97\u6539\u5584\uff1b56% \u7684\u53d7\u8a2a\u8005\u8868\u793a\u81ea\u5df1\u8cfc\u8cb7\u4e86 DOOH \u770b\u677f\u4e0a\u7684\u5ee3\u544a\u5546\u54c1\uff1b65% \u8868\u793a\u8cfc\u8cb7\u884c\u70ba\u975e\u9810\u671f\u4e2d\uff0c\u800c\u662f\u56e0\u70ba\u770b\u4e86\u5ee3\u544a\u4e4b\u5f8c\u6240\u89f8\u767c\u7684\u884c\u70ba\u3002<\/strong><\/p>\n<\/blockquote>\n

Step2. \u6253\u9020\u54c1\u724c\u5f62\u8c61<\/strong><\/span><\/p>\n

\u5584\u7528\u8cfc\u7269\u4ee5\u5916\u7684\u5f71\u97ff\u529b\u3002\u6295\u653e Yahoo DOOH \u6642\uff0c\u8acb\u8a18\u5f97\u642d\u914d\u5f8c\u7e8c\u7684\u6d3b\u52d5\u3002\u6bd4\u5982\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u793e\u7fa4\u5a92\u9ad4\u7684\u5206\u4eab\u8cc7\u8a0a\u3001\u63d0\u4f9b\u7522\u54c1\u76f8\u95dc\u7684\u512a\u60e0\u5238\u6216 QR \u78bc\u3002\u70ba\u6295\u653e\u7684\u54c1\u724c\u6216\u7522\u54c1\u71df\u9020\u6b63\u9762\u7684\u6708\u6688\u6548\u61c9\u3002<\/p>\n

\n

\ud83c\udfa8 \u6210\u6548\u6578\u64da\uff1a\u4f9d\u64da Yahoo \u7814\u7a76\u8cc7\u8a0a\uff0c\u5728\u6295\u653e\u7684\u54c1\u724c\u4e2d\uff0c\u6709 43% \u7d66\u4eba\u7559\u4e0b\u5275\u65b0\u5370\u8c61\uff0c\u800c\u6709 41% \u5247\u8a8d\u70ba\u5177\u6642\u5c1a\u6f6e\u6d41\u611f\u3002<\/strong><\/p>\n<\/blockquote>\n

Step3. \u5275\u9020\u8207\u5ba2\u6236\u7684\u4e92\u52d5\u6027<\/strong><\/span><\/p>\n

\u2460 DOOH \u900f\u904e\u8996\u8a0a\u79d1\u6280\u8207\u9f90\u5927\u7684\u89c0\u773e\u7fa4\u4e92\u52d5\uff0c\u4ee5\u7c21\u55ae\u660e\u77ad\u7684\u5831\u544a\u548c\u6e2c\u91cf\u65b9\u5f0f\uff0c\u4ee5\u76f8\u540c\u7684\u4f7f\u7528\u8005\u4ecb\u9762\u63a1\u7528\u540c\u6a23\/\u985e\u4f3c\u7684\u7d20\u6750\u5167\u5bb9\u3002\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u628a DOOH \u8996\u70ba\u4e00\u7a2e\u5165\u9580\u7b49\u7d1a\u7684 CTV\uff0c\u56e0\u70ba\u5b83\u80fd\u5920\u540c\u6642\u5728\u5bb6\u4e2d\u8207\u6236\u5916\u74b0\u5883\u4e0b\uff0c\u900f\u904e\u7e1d\u5bc6\u7684\u5168\u901a\u8def\u9ad4\u9a57\uff0c\u653e\u5927\u5ee3\u544a\u7684\u5f71\u97ff\u529b\u3002<\/p>\n

\u2461 \u5be6\u9ad4\u5e97\u9762\u7684 DOOH \u5ee3\u544a\uff0c\u53ef\u63d0\u4f9b\u89f8\u53ca\u6574\u500b\u884c\u92b7\u6f0f\u6597\u6d88\u8cbb\u8005\u3002Yahoo DOOH \u53ef\u5728\u6240\u6709\u9867\u5ba2\u8cfc\u7269\u9ad4\u9a57\u7684\u63a5\u89f8\u9ede\uff0c\u89f8\u53ca\u5177\u9ad8\u5ea6\u4e92\u52d5\u610f\u9858\u7684\u8cfc\u7269\u8005\uff0c\u5438\u5f15\u5ba2\u6236\u9032\u884c\u8cfc\u8cb7\u884c\u70ba\u3002<\/p>\n

\n

\ud83c\udfa8 \u6210\u6548\u6578\u64da\uff1a\u4f9d\u64da Yahoo \u7814\u7a76\u8cc7\u8a0a\uff0c\u53f0\u7063\u7684 Yahoo DOOH \u5834\u57df\u6578\u5df2\u7a81\u7834 1,140 \u591a\u8655\u3001\u87a2\u5e55\u6578\u8d85\u904e 1,400 \u53f0\u3001\u6bcf\u65e5\u87a2\u5e55\u4eba\u6d41\u8d85\u904e 313 \u842c\u3002<\/strong><\/p>\n<\/blockquote>\n

\ud83c\udf08 \u5ef6\u4f38\u95b1\u8b80\uff1aYahoo DOOH \u7b56\u7565<\/a>\u3001\u6a94\u6848\u4e0b\u8f09<\/a>\u3001insider intelligence \u5206\u6790\u5831\u544a<\/a>\u3001statista \u96fb\u5546\u8cc7\u8a0a<\/a><\/p>\n

\u4ee5\u4e0a\uff0c\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u5206\u4eab\uff5e\u671f\u5f85\u4eca\u5e74\u7684 ROAS \u90fd\u80fd\u7372\u5f97\u6eff\u610f\u7684\u6210\u6548 \ud83c\udf1e<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u6253\u958b DOOH \u7684\u6b63\u78ba\u4f7f\u7528\u65b9\u5f0f \ud83e\udd9a<\/p>\n","protected":false},"author":1,"featured_media":10439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[646,657,447,296,376,294,676],"class_list":["post-10436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-dooh","tag-dsp","tag-yahoo","tag-296","tag-376","tag-294","tag-676"],"yoast_head":"\nYahoo DOOH \u6709\u6548\u6536\u670d\u5404\u968e\u6bb5\u53d7\u773e\u884c\u92b7\u6307\u5357 By iSPOT Media \ud83c\udfb0<\/title>\n<meta name=\"description\" content=\"\u6211\u5011\u5c07\u5206\u4eab\u4e09\u9ede Yahoo DOOH 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