{"id":10457,"date":"2023-01-20T11:00:07","date_gmt":"2023-01-20T03:00:07","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10457"},"modified":"2023-01-10T16:03:23","modified_gmt":"2023-01-10T08:03:23","slug":"line-lap-smart-channel","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/line-lap-smart-channel\/","title":{"rendered":"\u3010\u7126\u9ede\u7522\u54c1\u3011LAP \u5ee3\u544a\u512a\u5316\u597d\u7269\uff1aSmart Channel \u4f7f\u7528\u6307\u5357 \ud83c\udfa8"},"content":{"rendered":"
\n

\u4ee5\u4e0b\u70ba\u672c\u6708\u7684 LINE \u597d\u7269\u63a8\u85a6\uff1aSmart Channel<\/span>\uff08\u4f86\u4f86\u4f86\u7d66\u65b0\u540c\u5b78\u62cd\u624b\ud83e\udda6<\/span>\uff09\u6211\u5011\u5c07\u5206\u5225\u4ecb\u7d39 Smart Channel <\/span>\u7248\u4f4d\u3001LAP \u5ee3\u544a\u7d20\u6750\u8a2d\u8a08\u8981\u9ede\uff0c\u4ee5\u53ca LAP \u5ee3\u544a\u7d20\u6750\u5be9\u6838\u79d8\u8a23<\/span>\u3002\u5e38\u5e38\u5728\u96fb\u8166\u524d\u9762\u88ab\u9000\u5ee3\u544a\u7684\u884c\u92b7\u4eba\u5011\uff0c\u8acb\u5feb\u4f86\u53c3\u8003\u9019\u7bc7\u6307\u5357\u5427 \ud83c\udf08<\/span><\/strong><\/p>\n<\/blockquote>\n

\n

\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfa8<\/span> \u597d\u7269\u63a8\u85a6\uff1a<\/span>Smart Channel <\/span><\/strong><\/span><\/h3>\n

Smart Channel <\/span>\u6703\u4f9d\u64da\u7528\u6236\u7684\u67e5\u770b\u7fd2\u6163\u6216\u662f\u8208\u8da3\u986f\u793a\u76f8\u95dc\u7684\u65e5\u5e38\u751f\u6d3b\u8cc7\u8a0a\uff0c\u7121\u8ad6\u662f\u5546\u54c1\u5ba3\u50b3\u3001\u516c\u544a\u7522\u54c1\u76f8\u95dc\u8cc7\u8a0a\u6216\u662f\u5ba3\u50b3\u5e33\u865f\u7b49\uff0c\u90fd\u80fd\u5920\u904b\u7528\u6b64\u7248\u4f4d\u9054\u6210\u5ee3\u544a\u76ee\u6a19\uff0c\u5c07\u5ee3\u544a\u9700\u6c42\u8868\u9054\u7cbe\u6e96\u4e14\u7c21\u77ed\uff0c\u5247\u6703\u8d8a\u9069\u5408\u66dd\u5149\u5728\u6b64\u7248\u4f4d\u4e0a\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

Smart Channel \u8a2d\u8a08\u8981\u9ede<\/span><\/strong><\/span><\/p>\n

Step1. \u5716\u7247\u7d20\u6750<\/span><\/p>\n

\u2460<\/span> \u5c3a\u5bf8\u8a2d\u5b9a\u70ba<\/span> 600*400 px\u3002
\n<\/span>\u2461\u5716\u7247\u4e0a\u7684\u8cc7\u8a0a\u76e1\u91cf\u4e0d\u8d85\u904e\u6587\u5b57\u4e09\u884c\uff0c\u4e26\u9078\u7528\u5ee3\u544a\u7684\u91cd\u9ede\u7cbe\u83ef\u7f6e\u5165\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

Step2. \u6a19\u984c\u6587\u6848<\/span><\/p>\n

\u2460 \u7b2c\u4e00\u884c\u6a19\u984c\uff1a\u4f7f\u7528\u53ef\u5f15\u767c\u89c0\u773e\u8a0e\u8ad6\uff0c\u5982\u65b0\u805e\u6a19\u984c\u6a94\u7684\u6587\u5b57\u3002
\n\u2461<\/span> \u7b2c\u4e8c\u884c\u6a19\u984c\uff1a\u5c07\u3010\u7522\u54c1\u7279\u8272\u3001\u512a\u60e0\u8cc7\u8a0a\u3001\u9650\u5b9a\u9650\u91cf\u3011\u4e09\u5927\u8981\u9ede\u88dc\u5145\u8207\u5f37\u8abf<\/span>\u3002<\/span>\u82e5\u5b57\u5143\u8d85\u51fa<\/span> 14 <\/span>\u5b57\uff0c\u5247\u6703\u4ee5\u2026\u2026\u986f\u793a\u5f8c\u65b9\u8cc7\u8a0a\u3002<\/span><\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

Step3. <\/span>\u5f8c\u53f0\u8a2d\u5b9a\u7684\u6ce8\u610f\u4e8b\u9805<\/p>\n

\u2460\u5ee3\u544a\u76ee\u6a19\uff1a\u53ef\u9078\u64c7\u3010\u7db2\u7ad9\u700f\u89bd\u3001\u7db2\u7ad9\u8f49\u63db\u3001\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u3011\u4e09\u7a2e\u3002
\n\u2461 \u5ee3\u544a\u9810\u7b97\uff1a\u55ae\u7368\u8a2d\u7f6e\u7684\u5ee3\u544a\u9810\u7b97\u80fd\u5920\u5c07\u706b\u529b\u96c6\u4e2d\u51fa\u73fe\u65bc Smart Channel<\/span>\u3002<\/p>\n

 <\/p>\n

\ud83c\udfa8<\/span> LAP <\/span>\u5ee3\u544a\u7d20\u6750\u8a2d\u8a08\u8981\u9ede<\/strong><\/span><\/p>\n

\u975c\u614b\u5ee3\u544a\u7d20\u6750<\/strong><\/span><\/p>\n

\u5efa\u8b70\u900f\u904e A\/B Test<\/span>\uff0c\u6bcf\u6b21\u50c5\u8b8a\u5316\u4e00\u7a2e\u7d20\u6750\u7684\u591a\u7a2e\u8868\u73fe\u65b9\u5f0f\uff08\u5982\uff0c\u884c\u52d5\u547c\u7c72\u6587\u5b57\u7684\u9078\u64c7\u3001\u63cf\u8ff0\u3001\u4ecb\u9762\u5448\u73fe\uff09\uff0c\u518d\u900f\u904e\u5ee3\u544a\u6587\u6848\u7684\u5448\u73fe\uff0c\u4ee5\u66dd\u5149\u6210\u6548\u627e\u5230\u8a72\u5ee3\u544a\u4e3b\u984c\u7684\u6700\u4f73\u7d20\u6750\u7d44\u5408\u5448\u73fe\u65b9\u5f0f\u3002<\/p>\n

\n

\u261e<\/span> \u6ce8\u610f\uff1a\u975c\u614b\u5716\u7247\u5ee3\u544a\u7d20\u6750\u53ef\u80fd\u6703\u88ab\u914d\u7f6e\u5728\u8f03\u5c0f\u7684\u5ee3\u544a\u7248\u4f4d\u9032\u884c\u66dd\u5149\uff0c\u6587\u5b57\u5167\u5bb9\u61c9\u4ee5\u756b\u9762\u7684 20% <\/span>\u70ba\u9650\uff0c\u907f\u514d\u964d\u4f4e\u53ef\u8996\u6027\u3002<\/strong><\/p>\n<\/blockquote>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

\u8f2a\u64ad\u5ee3\u544a\u7d20\u6750<\/span><\/strong><\/span><\/p>\n

\u6700\u591a\u53ef\u7f6e\u5165 10 <\/span>\u5f35\u5716\u7247\u3002\u5716\u7247\u7b2c\u4e00\u5f35\u70ba\u53d7\u773e\u5c0d\u5ee3\u544a\u7684\u7b2c\u4e00\u5370\u8c61\u4ee5\u53ca\u6c7a\u5b9a\u662f\u5426\u7e7c\u7e8c\u89c0\u770b\u7684\u52d5\u529b\uff0c\u5f8c\u7e8c\u7684\u5716\u7247\u5247\u70ba\u5ee3\u544a\u9032\u884c\u6df1\u5165\u6216\u662f\u88dc\u5145\u8aaa\u660e\uff1b\u6700\u5f8c\u4e00\u5f35\u5716\u7247\u5247\u662f\u4fc3\u9032\u7528\u6236\u9032\u884c\u8f49\u63db\u52d5\u4f5c\u3002<\/p>\n

\u52d5\u614b\u5f71\u7247\u5ee3\u544a\u7d20\u6750<\/span><\/strong><\/p>\n

\u9664\u4e86\u5167\u5bb9\u7684\u8a2d\u8a08\uff0c\u5f71\u7247\u7684\u79d2\u6578\u4e5f\u662f\u5f71\u97ff\u5ee3\u544a\u6548\u76ca\u7684\u4e00\u5927\u56e0\u7d20\u3002\u5efa\u8b70\u5728\u8a2d\u8a08\u5f71\u7247\u6642\u53ef\u4ee5\u7279\u5225\u6ce8\u610f\u958b\u982d\u9ec3\u91d1 3 <\/span>\u79d2\u9418\u5b89\u6392\u7684\u91cd\u8981\u6027\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

\u261e<\/span> \u6ce8\u610f\u4e8b\u9805\uff1a
\n\u2460 \u5efa\u8b70\u900f\u904e A\/B Test<\/span>\uff0c\u6bcf\u6b21\u50c5\u8b8a\u5316\u958b\u982d\u5167\u5bb9\uff0c\u5f8c\u6bb5\u5f71\u7247\u5167\u5bb9\u4e0d\u8b8a\uff0c\u4e26\u4ee5\u66dd\u5149\u6210\u6548\u627e\u5230\u8a72\u5ee3\u544a\u4e3b\u984c\u7684\u6700\u4f73\u7d20\u6750\u7d44\u5408\u5448\u73fe\u65b9\u5f0f\u3002
\n\u2461<\/b> <\/b>3 <\/span>\u79d2\u7684\u7247\u9577\u80fd\u5920\u5f97\u5230\u6700\u9ad8\u7684 CTR<\/span>\uff08Click Through Rate<\/span>\uff0c\u70ba\u7528\u6236\u9ede\u64ca\u4f60\u6240\u66dd\u5149\u7684\u5ee3\u544a\u7684\u6a5f\u7387\u3002\u63db\u7b97\u516c\u5f0f\u70ba\uff1a\uff08\u9ede\u64ca\u6b21\u6578\uff0f\u700f\u89bd\u6b21\u6578\uff09X 100%<\/span><\/p>\n

\n

\ud83d\udc51<\/span> \u88dc\u5145\uff1a<\/span>Creative Lab<\/strong><\/span><\/p>\n

\u53ef\u4f7f\u7528 LAP <\/span>\u5167\u5efa\u529f\u80fd\u3010Creative Lab<\/span>\u3011\uff0c\u900f\u904e\u9810\u8a2d\u597d\u7684\u683c\u5f0f\u5feb\u901f\u88fd\u4f5c\u5ee3\u544a\u5716\u7247\uff0c\u518d\u5c07\u5ee3\u544a\u7d20\u6750\u6295\u905e\uff0c\u589e\u52a0\u66dd\u5149\u5ea6\u3002<\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83c\udfaf<\/span> LAP <\/span>\u5ee3\u544a\u7d20\u6750\u5be9\u6838\u79d8\u8a23<\/span><\/strong><\/h3>\n

\u2460 \u7dad\u8b77 LINE <\/span>\u5546\u6a19\u6b63\u78ba\u6a23\u5f0f\uff0c\u907f\u514d\u81ea\u884c\u91cd\u65b0\u8a2d\u8a08\u3002
\n<\/span>\u261e<\/span> \u6ce8\u610f\uff1a\u5ba3\u50b3 LINE <\/span>\u5b98\u65b9\u5e33\u865f\u6642\uff0c\u53ea\u80fd\u4f7f\u7528 LINE <\/span>\u5716\u5f62\u7248\u5546\u6a19\uff0c\u7981\u6b62\u4f7f\u7528 LINE <\/span>\u6587\u5b57\u7248\u5546\u6a19\u3002
\n<\/span>\u2461 \u907f\u514d\u904e\u5ea6\u8a87\u5f35\u7684\u5ba3\u50b3\u3002
\n<\/span>\u261e<\/span> \u6ce8\u610f\uff1a \u5b57\u9ad4\u9808\u907f\u514d\u51fa\u73fe\u7c21\u9ad4\u5b57\u3001\u5716\u7247\u53ca\u5f71\u7247\u4e0d\u80fd\u6709\u99ac\u8cfd\u514b\u906e\u64cb\u3001\u91dd\u5c0d\u91ab\u7642\u6a5f\u69cb\u7684\u5ee3\u544a\u7d20\u6750\u5fc5\u9808\u8981\u6709\u6a5f\u69cb\u540d\u7a31\u2026\u2026<\/span>\u7b49\u3002
\n<\/span>\u2462 \u4e0d\u540c\u985e\u5225\u7684\u7522\u696d\u6709\u4e0d\u4e00\u6a23\u7684\u6cd5\u898f\u3002
\n<\/span>\u2463 LAP <\/span>\u5ee3\u544a\u7d20\u6750\u898f\u7bc4\u4ee5 LINE <\/span>\u6700\u7d42\u5be9\u6838\u70ba\u4e3b\u3002<\/p>\n

\ud83e\udd9a<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1aLINE <\/span>\u5546\u6a19\u4f7f\u7528\u624b\u518a<\/span><\/a>\u3001LAP <\/span>\u5ee3\u544a\u7d20\u6750\u8a2d\u8a08\u539f\u5247<\/span><\/a>\u3001LAP <\/span>\u5ee3\u544a\u7d20\u6750\u898f\u5283\u6307\u5357<\/span><\/a>\u3001LINE <\/span>\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u7fa4\u7d44\u8207\u5ee3\u544a\u8a2d\u5b9a<\/span><\/a><\/span><\/p>\n

\ud83d\udd75\ud83c\udffb\u200d\u2640\ufe0f \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u5ee3\u544a\u5206\u4eab\uff5e\u5982\u679c\u4f60\u624b\u908a\u6b63\u597d\u6709\u5728\u88fd\u4f5c\u7684 LINE \u5ee3\u544a\uff0c\u4e0d\u59a8\u4f7f\u7528\u6b64\u6587\u7ae0\u4f86\u6aa2\u8996\u4e00\u4e0b\u54e6\u3002<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u548c\u5c0f\u7de8\u4e00\u8d77\u5feb\u6a02\u7684\u88fd\u4f5c\u5ee3\u544a\u5427 \ud83d\udc69\ud83c\udffb\u200d\ud83c\udfa8<\/p>\n","protected":false},"author":1,"featured_media":10467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[679,59,678,684,296,376,294],"class_list":["post-10457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-lap","tag-line","tag-line-ads-platform","tag-smart-channel","tag-296","tag-376","tag-294"],"yoast_head":"\nLAP \u5ee3\u544a\u512a\u5316\u597d\u7269\uff1aSmart Channel \u4f7f\u7528\u6307\u5357 By iSPOT Media \ud83c\udfa8<\/title>\n<meta name=\"description\" content=\"\u4ee5\u4e0b\u70ba\u672c\u6708\u7684 LINE \u597d\u7269\u63a8\u85a6\uff1aSmart Channel\uff08\u4f86\u4f86\u4f86\u7d66\u65b0\u540c\u5b78\u62cd\u624b\uff09\u6211\u5011\u5c07\u5206\u5225\u4ecb\u7d39 Smart Channel \u7248\u4f4d\u3001LAP \u5ee3\u544a\u7d20\u6750\u8a2d\u8a08\u8981\u9ede\uff0c\u4ee5\u53ca LAP \u5ee3\u544a\u7d20\u6750\u5be9\u6838\u79d8\u8a23\u3002\u5e38\u5e38\u5728\u96fb\u8166\u524d\u9762\u88ab\u9000\u5ee3\u544a\u7684\u884c\u92b7\u4eba\u5011\uff0c\u8acb\u5feb\u4f86\u53c3\u8003\u9019\u7bc7\u6307\u5357\u5427 \u597d\u7269\u63a8\u85a6\uff1aSmart Channel\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/line-lap-smart-channel\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAP \u5ee3\u544a\u512a\u5316\u597d\u7269\uff1aSmart Channel \u4f7f\u7528\u6307\u5357 By iSPOT Media \ud83c\udfa8\" \/>\n<meta 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