{"id":10507,"date":"2023-02-17T11:00:00","date_gmt":"2023-02-17T03:00:00","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10507"},"modified":"2023-02-09T15:35:19","modified_gmt":"2023-02-09T07:35:19","slug":"line-cross-targeting-2023","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/line-cross-targeting-2023\/","title":{"rendered":"\u3010\u7126\u9ede\u7522\u54c1\u3011\u4e32\u9023 LINE \u884c\u92b7\u751f\u614b\u5708\uff1aCross Targeting \u6700\u4f73\u505a\u6cd5 \ud83d\udd79"},"content":{"rendered":"
\n

\u4ee5\u4e0b\u70ba\u672c\u6708\u7684\u7126\u9ede\u597d\u7269\uff1aLINE \u884c\u92b7\u751f\u614b\u5708\u6574\u5408\uff1aCross Targeting \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\u6700\u4f73\u505a\u6cd5\u3002\u6211\u5011\u6703\u5206\u5225\u8b1b\u89e3 LINE Cross Targeting \u7684\u904b\u4f5c\u6b65\u9a5f\u3002\u5305\u542b\uff0cLINE OA\u3001LINE POINTS Ads\uff0c\u5230 LAP \u7684\u904b\u4f5c\u65b9\u5f0f\u8981\u9ede\u3002\u60f3\u66f4\u6709\u6548\u4e32\u806f LINE \u884c\u92b7\u5b87\u5b99\u7684\u4f60\uff0c\u8acb\u5feb\u8ddf\u8457\u5c0f\u7de8\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u770b\u4e0b\u53bb\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

LINE \u884c\u92b7\u751f\u614b\u5708<\/strong><\/span><\/h3>\n

LINE \u63d0\u4f9b\u4e86\u591a\u7a2e\u4e0d\u540c\u7684\u670d\u52d9\uff0c\u5982\uff0cLINE OA\u3001LINE POINTS Ads\u3001LINE Display Ads\u3001LINE Ads Platform\u2026\u2026\u7b49\u8cbc\u8fd1\u6d88\u8cbb\u8005\u751f\u6d3b\u7684\u529f\u80fd\uff0c\u800c\u5c0d\u65bc\u884c\u92b7\u4eba\u800c\u8a00\uff0c\u9019\u4e9b\u529f\u80fd\u4e0d\u53ea\u662f\u70ba\u4e86\u5354\u52a9\u6211\u5011\u9054\u5230\u77ed\u671f\u7684\u884c\u92b7\u76ee\u7684\uff0c\u66f4\u662f\u80fd\u5920\u5e36\u8457\u6211\u5011\u4e00\u8d77\u5efa\u7acb\u9f90\u5927\u7684\u751f\u614b\u5708\uff0c\u6253\u9020\u66f4\u9577\u671f\u800c\u6709\u529b\u91cf\u7684\u884c\u92b7\u5b87\u5b99\uff01\u4ee5\u4e0b\uff0c\u6211\u5011\u8981\u4f86\u5206\u4eab LINE \u5b98\u65b9\u6240\u91cb\u51fa\u7684\u884c\u92b7\u597d\u7269\uff1aCross Targeting \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\u6700\u4f73\u505a\u6cd5\u3002\u73fe\u5728\uff0c\u5c31\u8ddf\u8457\u6587\u7ae0\u4e00\u540c\u4e86\u89e3\u8a72\u5982\u4f55\u66f4\u5feb\u3001\u66f4\u8f15\u9b06\u7684\u6574\u5408 LINE \u7684\u884c\u92b7\u751f\u614b\u5708\u5427\uff01<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

<\/h3>\n

\ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f Cross Targeting \u904b\u4f5c\u65b9\u5f0f<\/span><\/strong><\/h3>\n

\u2460 Cross Targeting \u6700\u4f73\u4f5c\u6cd5<\/strong><\/span><\/p>\n

Step1. \u4f7f\u7528\u5b98\u65b9\u5e33\u865f POINTS Ads \u982d\u7248 MVP \u81ea\u5b9a\u7fa9\u53d7\u773e\u3002
\nStep2. \u4f7f\u7528 LAP \u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u627e\u65b0\u5ba2\uff0c\u9396\u5b9a\u820a\u5ba2\u518d\u884c\u92b7\u00a0 \u261e \u4e0d\u540c\u53d7\u773e\u904b\u7528\u4e0d\u540c\u7d20\u6750\u6e9d\u901a\u3002
\nStep3. \u900f\u904e Cross Targeting \u5728 LAP \u5efa\u7acb\u54c1\u724c\u5c08\u5c6c LINE \u5ee3\u544a\u53d7\u773e\u8cc7\u6599\u5eab\u3002<\/p>\n

\u2461 LINE OA \u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/p>\n

Step1. \u5f9e\u5b98\u65b9\u5e33\u865f\u7684\u63a8\u64ad\u5167\u5bb9\u53ca\u597d\u53cb\u884c\u70ba\uff0c\u5206\u985e\u4e26\u5b9a\u7fa9\u53d7\u773e\u3002
\nStep2. \u4f7f\u7528 Cross Targeting \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\uff0c\u53d7\u773e\u8cc7\u6599\u540c\u6b65\u81f3 LAP \u4f5c\u70ba LAP \u5ee3\u544a\u6295\u653e\u76ee\u6a19\u65cf\u7fa4\u3002
\nStep3. \u4f7f\u7528 LAP \u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u627e\u51fa\u985e\u4f3c\u884c\u70ba\u7684\u975e\u5b98\u65b9\u5e33\u865f\u597d\u53cb\uff0c\u9032\u884c\u64f4\u5927\u6e9d\u901a\u3002
\nStep4. \u900f\u904e\u5b98\u65b9\u5e33\u865f\u5f8c\u53f0\u53ef\u4ee5\u540c\u6b65\u81f3 LAP \u7684\u53d7\u773e\uff1a<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

– \u66dd\u5149\u518d\u884c\u92b7\uff1a\u6253\u958b\u8a0a\u606f\u7684\u7528\u6236
\n– \u9ede\u64ca\u518d\u884c\u92b7\uff1a\u9ede\u64ca\u8a0a\u606f\u9023\u7d50\u7684\u7528\u6236
\n– \u7528\u6236 ID \u4e0a\u50b3\uff1a\u4e0a\u50b3\u7684 UID \u540d\u55ae\uff08\u6a02\u514c\/\u522e\u522e\u5361\/API \u7b49\uff09
\n– IDFA\/AAID \u4e0a\u50b3\uff08\u7533\u8acb\u5236\uff09\uff1a\u4e0a\u50b3\u7684 IDFA\/AAID \u540d\u55ae
\n– \u804a\u5929\u6a19\u7c64\uff08SMB\u5ba2\u6236\u8a66\u7528\uff09\uff1a1:1 \u804a\u5929\u6240\u8a2d\u5b9a\u7684\u804a\u5929\u6a19\u7c64\u7528\u6236
\n– \u52a0\u5165\u7ba1\u9053\uff1a\u900f\u904e\u4e0d\u540c\u8def\u5f91\u52a0\u597d\u53cb\u7684\u7528\u6236<\/p>\n

\u2462 LINE POINTS Ads \u904b\u4f5c\u65b9\u6cd5<\/strong><\/span><\/p>\n

Step1. \u900f\u904e POINTS Ads \u627e\u5230\u5bb9\u6613\u88ab\u512a\u60e0\u5438\u5f15\u7684\u53d7\u773e\u3002
\nStep2. \u4f7f\u7528 Cross Targeting \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\uff0c\u53d7\u773e\u8cc7\u6599\u540c\u6b65\u81f3 LAP \u4f5c\u70ba LAP \u5ee3\u544a\u6295\u653e\u76ee\u6a19\u65cf\u7fa4\u3002
\nStep3. \u4f7f\u7528 LAP \u985e\u4f3c\u5ee3\u544a\u53d7\u773e\uff0c\u64f4\u5927\u627e\u5230\u6f5b\u5728\u6d88\u8cbb\u8005\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

\u2463 LINE Ads Platform \u904b\u4f5c\u65b9\u6cd5<\/span><\/strong><\/p>\n

Step1. \u4f7f\u7528\u982d\u7248 MVP \u5f71\u7247\u5ee3\u544a\u64f4\u5927\u89f8\u53ca\uff0c\u5efa\u7acb\u77e5\u540d\u5ea6\u3002
\nStep2. \u4f7f\u7528 Cross Targeting \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\uff0c\u53d7\u773e\u8cc7\u6599\u540c\u6b65\u81f3 LAP \u4f5c\u70ba LAP \u5ee3\u544a\u6295\u653e\u76ee\u6a19\u65cf\u7fa4\u3002
\nStep3. LAP \u9396\u5b9a\u89c0\u770b\u53d7\u773e\uff0c\u4f7f\u7528\u4e0d\u540c\u7d20\u6750\u518d\u884c\u92b7\uff0c\u5f15\u5c0e\u8f49\u63db\u8cfc\u8cb7\u3002<\/p>\n

\n

\ud83c\udfb0 \u88dc\u5145\uff1aLINE Ads Platform \u7279\u9ede<\/strong><\/span><\/p>\n

\u2460 \u64c1\u6709\u5176\u4ed6\u7af6\u54c1\u7121\u6cd5\u89f8\u53ca\u7684\u7528\u6236\u3002<\/strong>
\n\u2461 \u6a5f\u5668\u5b78\u7fd2\u8de8\u670d\u52d9\u53d7\u773e\u6295\u653e\u3002<\/strong>
\n\u2462 \u9748\u6d3b\u8a2d\u5b9a\u9810\u7b97\u8d70\u5176\u6295\u653e\u5c0d\u8c61\u3002<\/strong>
\n\u2463 \u5ee3\u544a\u4f4d\u7f6e\u904d\u4f48 LINE \u5404\u6e20\u9053\u3002\u5305\u542b\uff0cSmart Channel\/LINE TODAY\/LINE \u8cbc\u6587\u4e32\/LINE POINTS \u4efb\u52d9\u7246\/LINE \u9322\u5305\u9801\u2026\u2026\u7b49\u7ba1\u9053\u3002<\/strong><\/p>\n<\/blockquote>\n

<\/h3>\n

\ud83c\udf1e LINE \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\u6700\u4f73\u505a\u6cd5<\/span><\/strong><\/h3>\n

\u2460 \u6d41\u91cf\uff1aTAG \u8ffd\u8e64\u597d\u53cb\u53d7\u773e\u591a\u5143\u904b\u7528\u3002
\n\u2461 \u8f49\u63db\uff1aData \u5de5\u5177\u904b\u7528\u8981\u7dca\u5bc6\u3002
\n\u2462 \u9ad8\u50f9\u503c\uff1aLevel \u597d\u53cb\u5206\u5c64\u5c0d\u61c9\u4e0d\u540c\u7d20\u6750\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

\u904b\u7528\u65b9\u6cd5\u70ba\uff1a\u5f9e\u5b98\u65b9\u5e33\u865f\u7684\u3010\u63a8\u6ce2\u5167\u5bb9\u3011\u8207\u3010\u597d\u8d70\u884c\u70ba\u3011\u5206\u985e\u4e26\u5b9a\u7fa9\u53d7\u773e\uff0c\u900f\u904e\u3010Cross Targeting\u3011\u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7\uff0c\u53d7\u773e\u8cc7\u6599\u540c\u6b65\u81f3 LAP \u4f5c\u70ba LAP \u5ee3\u544a\u6295\u653e\u76ee\u6a19\u65cf\u7fa4\uff0c\u518d\u4f7f\u7528 LAP \u985e\u4f3c\u5ee3\u544a\u53d7\u773e\u627e\u51fa\u985e\u4f3c\u884c\u70ba\u7684\u975e\u5b98\u65b9\u5e33\u865f\u597d\u53cb\uff0c\u9032\u884c\u64f4\u5927\u6e9d\u901a\u3002\u8acb\u6301\u7e8c\u61c9\u7528\u5149\u65b9\u5e33\u865f\u9396\u5b9a\u597d\u53cb\u5c0d\u61c9\u8cc7\u8a0a\uff0c\u900f\u904e LAP \u81ea\u5b9a\u7fa9\u53d7\u773e\u689d\u4ef6\uff0c\u52a0\u5f37\u3010Cross Targeting\u3011\u7684\u884c\u92b7\u7cbe\u6e96\u5ea6\u3002\u4ee5\u4e0b\u662f\u500b\u6b65\u9a5f\u7684\u8a73\u7d30\u8fa6\u6cd5\uff1a<\/p>\n

Step1. TAG \u8ffd\u8e64\u597d\u53cb\u53d7\u773e\u591a\u5143\u904b\u7528<\/strong><\/span><\/p>\n

\u2460 OMO \u7dda\u4e0a\u7dda\u4e0b\u90fd\u662f\u597d\u53cb\u4f86\u6e90\u3002
\n\u2461 Look-a-like \u6838\u5fc3\u53d7\u773e\uff0c\u627e\u51fa\u66f4\u591a\u6f5b\u5728\u7528\u6236\u3002
\n\u2462 \u900f\u904e LAP \u5c0b\u627e\u985e\u4f3c\u53d7\u773e\uff0c\u653e\u5927\u9ad8\u50f9\u503c\u7528\u6236\u3002\u85c9\u7531 LAP \u6295\u653e\uff0c\u6a6b\u8de8 LINE \u5404\u5927\u670d\u52d9\uff0c\u89f8\u53ca\u5b98\u65b9\u5e33\u865f\u5916\u7684\u66f4\u591a\u975e\u597d\u53cb\u53d7\u773e\u3002<\/p>\n

Step2. Data \u5de5\u5177\u904b\u7528\u8981\u7dca\u5bc6<\/span><\/strong><\/p>\n

\u904b\u7528\u3010\u5b98\u65b9\u5e33\u865f\u3001LINE Ads Platform\u3001LINE POINTS Ads\u3001LINE Display Ads\uff08\u50c5\u9650 MVP\uff09\u3001Website\uff08LINE Tag\uff09\u3011\u7b49\u5de5\u5177\uff0c\u5b98\u65b9\u5e33\u865f\u63a8\u52d5 LAP \u5f8c\u7acb\u523b\u8ddf\u9032\uff0c\u4e26\u642d\u914d LINE Tag \u7f6e\u5165\u7db2\u9801\u9801\u9762\u5faa\u74b0\u61c9\u7528\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aLINE<\/figcaption><\/figure>\n

Step3. Level \u597d\u53cb\u5206\u5c64\u5c0d\u61c9\u4e0d\u540c\u7d20\u6750<\/strong><\/span><\/p>\n

\u2460 \u54c1\u724c\u77e5\u540d\u5ea6\u5ba3\u50b3\uff1a\u5b98\u65b9\u5e33\u865f\uff0bLAP \u6253\u958b\u6dfa\u5c64\u597d\u53cb\u5c0d\u54c1\u724c\u5370\u8c61\u3002
\n\u2461 \u54c1\u724c\u5168\u5546\u54c1\uff1aLAP \u57fa\u672c\u53d7\u773e\u64cd\u4f5c\uff0c\u589e\u52a0 Data \u7d2f\u7a4d\u3002
\n\u2462 \u7cbe\u9078\u5546\u54c1\uff1a\u900f\u904e\u5b98\u65b9\u5e33\u865f\u3001LAP\u3001LINE POINTS \u8de8\u7522\u54c1\u7684 Data \u64cd\u4f5c\uff0c\u6253\u958b\u65b0\u968e\u5c64\u597d\u53cb\u6578\u91cf\uff0c\u900f\u904e LAP LKL \u627e\u51fa\u66f4\u591a\u6f5b\u5728\u6d88\u8cbb\u8005\u3002<\/p>\n

\n

\ud83e\udd9a \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u5206\u4eab\uff5e\u795d\u5927\u5bb6\u90fd\u80fd\u5efa\u7acb\u51fa\u6709\u8072\u6709\u8272\u7684 LINE \u751f\u614b\u738b\u570b \ud83d\udc51<\/strong><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u8b93\u6211\u5011\u4e00\u8d77\u9032\u5165 LINE \u7684\u591a\u91cd\u5b87\u5b99\u5427\ud83e\ude90<\/p>\n","protected":false},"author":1,"featured_media":10513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[679,59,687,428,686,296,376,294],"class_list":["post-10507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-lap","tag-line","tag-line-display-ads","tag-line-oa","tag-line-points-ads","tag-296","tag-376","tag-294"],"yoast_head":"\n\u4e32\u9023 LINE \u884c\u92b7\u751f\u614b\u5708\uff1aCross Targeting \u6700\u4f73\u505a\u6cd5 By iSPOT Media<\/title>\n<meta name=\"description\" content=\"\u4ee5\u4e0b\u70ba\u672c\u6708\u7684\u7126\u9ede\u597d\u7269\uff1aLINE 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