{"id":10568,"date":"2023-03-17T11:00:24","date_gmt":"2023-03-17T03:00:24","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10568"},"modified":"2023-03-20T12:28:35","modified_gmt":"2023-03-20T04:28:35","slug":"news-2023-meta-fb-ads-feb","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2023-meta-fb-ads-feb\/","title":{"rendered":"\u3010Meta \u6700\u65b0\u71df\u990a\u3011Facebook Ads \u4e8c\u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udc08"},"content":{"rendered":"
\n

\ud83c\udfa0<\/span> \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n

\u2460 Facebook <\/span>\u5ee3\u544a\u53d7\u773e\u5c07\u79fb\u9664\u90e8\u5206\u5ee3\u544a\u76ee\u6a19\u8a2d\u5b9a\u9078\u9805<\/span>
\n<\/span>\u2461 Facebook <\/span>\u5373\u6642\u6587\u7ae0\u5ee3\u544a\u7248\u4f4d\u5c07\u65bc\u4eca\u5e74\u56db\u6708\u4e0b\u67b6
\n<\/span>\u2462 Facebook A+AC <\/span>\u5ee3\u544a\u73fe\u5df2\u652f\u63f4\u65bc\u5ee3\u544a\u5831\u8868\u67e5\u770b\u8f49\u63db\u5206\u6790\u9805\u76ee
\n<\/span>\u2463 Facebook <\/span>\u8f49\u63db API <\/span>\u5df2\u958b\u653e\u652f\u63f4\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u53ca\u96e2\u7dda\u4e8b\u4ef6\u56de\u50b3<\/strong><\/p>\n<\/blockquote>\n

\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT <\/span>\u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3 Facebook <\/span>\u8fd1\u671f\u7684\u7570\u52d5\u5167\u5bb9\u5427 \ud83c\udf1e<\/span><\/p>\n

\n

\ud83c\udf1f<\/span> Facebook <\/span>\u5ee3\u544a\u53d7\u773e\u5c07\u79fb\u9664\u90e8\u5206\u5ee3\u544a\u76ee\u6a19\u8a2d\u5b9a\u9078\u9805<\/span><\/strong><\/span><\/h3>\n

\u5f9e 2023 <\/span>\u5e74 2 <\/span>\u6708 6 <\/span>\u65e5\u958b\u59cb\uff0cMeta <\/span>\u5c07\u522a\u9664\u5c11\u91cf\u8a73\u7d30\u5b9a\u4f4d\u9078\u9805\u3002\u6539\u4ee5\u5b9a\u671f\u5be9\u67e5\u3001\u66f4\u65b0\u548c\u522a\u9664\u5b9a\u4f4d\u9078\u9805\uff0c\u7c21\u5316 Meta <\/span>\u5ee3\u544a\u7cfb\u7d71\uff0c\u70ba\u5ee3\u544a\u5546\u548c\u4eba\u5011\u63d0\u4f9b\u66f4\u591a\u50f9\u503c\u4e26\u6e1b\u5c11\u6feb\u7528\u7684\u53ef\u80fd\u6027\u3002\u4ee5\u4e0b\u662f\u66f4\u6539\u6642\u9593\u8868\uff1a<\/p>\n

\"\"<\/p>\n

\u2460 \u5f9e 2023 <\/span>\u5e74 2 <\/span>\u6708 6 <\/span>\u65e5\u958b\u59cb\uff0c\u53d7\u5f71\u97ff\u7684\u8a73\u7d30\u5b9a\u4f4d\u9078\u9805\u5df2\u522a\u9664\uff0c\u4e26\u4e14\u4e0d\u518d\u53ef\u7528\u65bc\u65b0\u7684\u884c\u92b7\u6d3b\u52d5\u3002
\n\u261e<\/span> \u53d7\u5f71\u97ff\u7684\u5ee3\u544a\u5546\u5c07\u5728 Ads Manager <\/span>\u4e2d\u770b\u5230\u3010\u6211\u5011\u6b63\u5728\u522a\u9664\u4e00\u4e9b\u8a73\u7d30\u7684\u5b9a\u4f4d\u9078\u9805\u3011\u5176\u4e2d\u5305\u542b\u6709\u95dc\u53d7\u5f71\u97ff\u7684\u5ee3\u544a\u7684\u8a73\u7d30\u8a0a\u606f\uff0c\u4f46\u53d7\u5f71\u97ff\u7684\u5ee3\u544a\u5c07\u7e7c\u7e8c\u6295\u653e\uff0c\u76f4\u5230\u5ee3\u544a\u5546\u66f4\u65b0\u4e26\u767c\u5e03\u66f4\u6539\u4ed6\u5011\u7684\u76ee\u6a19\u3002<\/p>\n

\u2461 \u5f9e 2023 <\/span>\u5e74 4 <\/span>\u6708 6 <\/span>\u65e5\u958b\u59cb\uff0c2023 <\/span>\u5e74 2 <\/span>\u6708 6 <\/span>\u65e5\u524d\u5efa\u7acb\u7684\u5305\u542b\u53d7\u5f71\u97ff\u7684\u5b9a\u4f4d\u9078\u9805\u4e14\u5c1a\u672a\u66f4\u65b0\uff08\u5373\u5ee3\u544a\u5546\u5c1a\u672a\u5be9\u67e5\u548c\u767c\u5e03\u5c0d\u5176\u5ee3\u544a\u7684\u66f4\u6539\uff09\u7684\u5ee3\u544a\u7cfb\u5217\u5c07\u81ea\u52d5\u522a\u9664\u53d7\u5f71\u97ff\u7684\u5b9a\u4f4d\u9078\u9805\u3002
\n\u261e<\/span> \u50c5\u4f7f\u7528\u53d7\u5f71\u97ff\u7684\u5b9a\u4f4d\u9078\u9805\u9032\u884c\u5305\u542b\u5b9a\u4f4d\u6216\u81f3\u5c11\u4f7f\u7528\u4e00\u500b\u6392\u9664\u7684\u5ee3\u544a\u7cfb\u5217\u53ef\u80fd\u6703\u88ab\u66ab\u505c\u3002<\/p>\n

\n

\u26a0\ufe0f<\/span> \u6ce8\u610f\uff1a\u8207\u4e4b\u524d\u7684\u5b9a\u4f4d\u522a\u9664\u985e\u4f3c\uff0c\u81ea 2023 <\/span>\u5e74 2 <\/span>\u6708 6 <\/span>\u65e5\u8d77\uff0cMeta <\/span>\u5c07\u5728\u5ee3\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u63d0\u4f9b\u7522\u54c1\u5167\u901a\u77e5\uff0c\u4ee5\u544a\u77e5\u6b63\u5728\u522a\u9664\u7684\u53d7\u5f71\u97ff\u7684\u5b9a\u4f4d\u9078\u9805\uff0c\u4e26\u5728\u6b64\u901a\u77e5\u4e2d\uff0c\u5ee3\u544a\u5546\u5c07\u770b\u5230\u4ed6\u5011\u6b63\u5728\u4f7f\u7528\u7684\u7279\u5b9a\u9078\u9805\u5df2\u88ab\u522a\u9664\u3002<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\u2601\ufe0f<\/span> Facebook <\/span>\u5373\u6642\u6587\u7ae0\u5ee3\u544a\u7248\u4f4d\u5c07\u65bc\u4eca\u5e74\u56db\u6708\u4e0b\u67b6<\/strong><\/span><\/h3>\n

\u5f9e 2023 <\/span>\u5e74 4 <\/span>\u6708 17 <\/span>\u65e5\u958b\u59cb\uff0c\u3010\u5373\u6642\u6587\u7ae0\u3011\u5c07\u4e0d\u518d\u5728 Facebook <\/span>\u4e0a\u63d0\u4f9b\uff0c\u800c\u9019\u9084\u5c07\u5305\u62ec\u5373\u6642\u6587\u7ae0\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u3002\u4ee5\u4e0b\u662f\u66f4\u6539\u6642\u9593\u8868\uff1a<\/p>\n

\u2460\u5f9e 2023 <\/span>\u5e74 3 <\/span>\u6708 20 <\/span>\u65e5\u958b\u59cb\uff0c\u5373\u6642\u6587\u7ae0 Instant Articles <\/span>\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u5c07\u4e0d\u518d\u9069\u7528\u65bc\u65b0\u7684\u5ee3\u544a\u6d3b\u52d5\u88fd\u4f5c\u3002\u65b0\u5ee3\u544a\u5c07\u7121\u6cd5\u518d\u4f7f\u7528 Instant Articles <\/span>\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u3002\u5ee3\u544a\u5546\u5c07\u80fd\u5920\u7e7c\u7e8c\u6295\u653e\u5df2\u7d93\u6295\u653e\u7684\u5ee3\u544a\u96c6\u4f7f\u7528\u5373\u6642\u6587\u7ae0\u5c55\u793a\u4f4d\u7f6e\u3002
\n\u2461 \u5f9e 2023 <\/span>\u5e74 4 <\/span>\u6708 17 <\/span>\u65e5\u958b\u59cb\uff0c\u5373\u6642\u6587\u7ae0 Instant Articles <\/span>\u5c55\u793a\u4f4d\u7f6e\u5c07\u5f9e\u73fe\u6709\u5ee3\u544a\u7cfb\u5217\u4e2d\u522a\u9664\u3002Instant Articles <\/span>\u5c55\u793a\u4f4d\u7f6e\u5c07\u5f9e\u4f7f\u7528 Advantage+ <\/span>\u5c55\u793a\u4f4d\u7f6e\u6216\u9078\u64c7\u591a\u500b\u5c55\u793a\u4f4d\u7f6e\u7684\u73fe\u6709\u5ee3\u544a\u7cfb\u5217\u4e2d\u522a\u9664\u3002\u5982\u679c Instant Articles <\/span>\u662f\u552f\u4e00\u9078\u64c7\u7684\u624b\u52d5\u5c55\u793a\u4f4d\u7f6e\uff0c\u5247\u8a72\u6d3b\u52d5\u5c07\u88ab\u66ab\u505c\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u26a1\ufe0f<\/span> Facebook Advantage+ App Campaigns\uff08\u9ad8\u6548\u901f\u6210+ \u61c9\u7528\u7a0b\u5f0f<\/span>\u5ee3\u544a\uff09\u73fe\u5df2\u652f\u63f4\u65bc\u5ee3\u544a\u5831\u8868<\/strong><\/span><\/h3>\n

\u5f9e 2023 <\/span>\u5e74 2 <\/span>\u6708 21 <\/span>\u65e5\u958b\u59cb\uff0cMeta <\/span>\u5728 SKAN Advantage+ <\/span>\u61c9\u7528\u5ee3\u544a\u7cfb\u5217\u548c\u975e SKAN Advantage+ <\/span>\u61c9\u7528\u5ee3\u544a\u7cfb\u5217\u4e2d\u63a8\u51fa\u516b\u500b\u65b0\u7684\u8f49\u5316\u9805\u76ee\uff08\u5e74\u9f61\u3001\u6027\u5225\u3001\u5e74\u9f61\u548c\u6027\u5225\u3001\u570b\u5bb6\/<\/span>\u5730\u5340\u3001\u5370\u8c61\u8a2d\u5099\u3001\u5e73\u53f0\u3001\u5e73\u53f0\u548c\u8a2d\u5099\u3001\u5c55\u793a\u4f4d\u7f6e\uff09\u4e4b\u524d\u7684\u589e\u5f37\u578b\u5831\u544a\uff08\u5305\u62ec\uff1a\u7db2\u7d61\u884c\u92b7\u6d3b\u52d5\u548c\u624b\u52d5\u61c9\u7528\u884c\u92b7\u6d3b\u52d5\uff0c\u4f46\u4e0d\u5305\u62ec\u4e00\u4e9b A+AC <\/span>\u7d30\u5206\uff09\u900f\u904e\u6b64\u6b21\u767c\u5e03\uff0c\u70ba Meta <\/span>\u9996\u6b21\u5c07\u7d30\u5206\u529f\u80fd\u63a8\u5ee3\u5230 A+AC<\/span>\uff0c\u9019\u610f\u5473\u8457\u6240\u6709\u61c9\u7528\u884c\u92b7\u6d3b\u52d5\u90fd\u53ef\u4ee5\u8a2a\u554f\u589e\u5f37\u5831\u544a\uff08 enhanced reporting<\/span>\uff09\u3002
\n<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

\ud83c\udfb0<\/span> \u8f49\u63db API <\/span>\u5df2\u958b\u653e\u652f\u63f4\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u53ca\u96e2\u7dda\u4e8b\u4ef6\u56de\u50b3<\/strong><\/span><\/h3>\n

\u5207\u63db<\/span> API \u767c\u5e03\u652f\u63f4\u7533\u8acb\u516c\u5f0f\u4e8b\u4ef6\u548c\u96e2\u7dda\u4e8b\u4ef6\u5831\u544a\u5efa\u8b70\u505a\u6cd5\uff1a<\/span>Conversions API \uff08\u8f49\u63db API\uff09\u73fe\u5728\u652f\u63f4\u7db2\u7d61\u3001\u61c9\u7528\u548c\u7dda\u4e0b\u4e8b\u4ef6\uff0c\u56e0\u6b64\u5efa\u8b70\u5ee3\u544a\u5546\u4f7f\u7528<\/span> Conversions API\uff08\u8f49\u63db API\uff09\u800c\u4e0d\u662f<\/span> App Events API \u548c<\/span> Offline Conversions API\u3002<\/span><\/p>\n

\u61c9\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u7684\u8f49\u63db\u00a0API<\/span><\/strong><\/span><\/p>\n

\u2460<\/span> \u73fe\u6709\u7684<\/span> App Events API \u7528\u6236\u53ef\u4ee5\u7e7c\u7e8c\u4f7f\u7528\u5b83\uff0c\u4f46<\/span> Meta \u5c07\u505c\u6b62\u4f7f\u7528\u9019\u500b<\/span> API \u7684\u958b\u767c\u3002
\n<\/span>\u2461\u00a0 <\/span><\/span>\u61c9\u7528\u4e8b\u4ef6\u7684\u8f49\u63db\u00a0API <\/span>\u4e0d\u652f\u6301 Web <\/span>\u4e8b\u4ef6\u7684\u6240\u6709\u8f49\u63db\u00a0API <\/span>\u529f\u80fd\uff0c\u5305\u62ec EMQ <\/span>\u548c\u8f49\u63db\u5f8c\u512a\u5316\u7522\u54c1\u3002\u6240\u6709\u5176\u4ed6\u512a\u5316\u548c\u5b9a\u4f4d\u89e3\u6c7a\u65b9\u6848\u90fd\u53ef\u7528\uff08\u5373 MAI<\/span>\u3001AEO<\/span>\u3001VO<\/span>\u3001CEO<\/span>\u3001\u61c9\u7528\u91cd\u65b0\u53c3\u8207\uff09\u4ee5\u53ca Conversion Lift\uff08\u8f49\u63db\u63d0\u5347\u6e2c\u8a66\uff09\u548c Private Lift\uff08\u96b1\u79c1\u63d0\u5347\u5316\u6e2c\u8a66\uff09\u3002<\/p>\n

\u7528\u65bc\u7dda\u4e0b\u6216\u5be6\u9ad4\u5e97\u4e8b\u4ef6\u7684\u8f49\u63db\u00a0API<\/span><\/strong><\/span><\/p>\n

\u2460<\/span> \u96a8\u8457<\/span> Meta \u9032\u4e00\u6b65\u6295\u8cc7\u65bc\u7dda\u4e0b\u548c\u5be6\u9ad4\u5e97\u7684\u4e8b\u4ef6\u651d\u53d6\uff0c\u5c07\u512a\u5148\u8003\u616e<\/span> Conversions API \u512a\u65bc<\/span> Offline Conversions API\u3002<\/span>
\n\u2461<\/span> \u8207\u901a\u904e<\/span> Offline Conversions API \u767c\u9001\u7684\u96e2\u7dda\u4e8b\u4ef6\u4e00\u6a23\uff0c\u901a\u904e<\/span> Conversion API \u901a\u904e\u3010<\/span>physical_store\u201daction_source\u3011\u767c\u9001\u7684\u96e2\u7dda\u4e8b\u4ef6\u53ef\u7528\u65bc\u6b78\u56e0\u96e2\u7dda\u4e8b\u4ef6\u6e2c\u91cf\u3001\u96e2\u7dda\u81ea\u5b9a\u7fa9\u53d7\u773e\u5275\u5efa\u548c\u6e2c\u91cf\uff0c\u4f46\u4e0d\u80fd\u7528\u65bc\u5ee3\u544a\u512a\u5316\u3002<\/span><\/p>\n

\n

\ud83e\ude90<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1aMeta for business<\/span><\/a>\u3001Case Studies Sharing<\/span><\/a>\u3001Insights Sharing<\/span><\/a>\u3001Meta for Developers<\/span><\/a>\u3001Meta Business Partners<\/span><\/a>\u3001Creative Hub<\/span><\/a>\u3001\u8aaa\u660e\u4e2d\u5fc3<\/span><\/a><\/span>\u3001\u81ea\u52d5\u5316\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/span><\/a><\/span>\u3001\u5f9e\u5ee3\u544a\u7ba1\u7406\u54e1\u5efa\u7acb<\/span> Meta <\/span>\u9ad8\u6548\u901f\u6210<\/span>+ <\/span>\u61c9\u7528\u7a0b\u5f0f\u884c\u92b7\u6d3b\u52d5<\/span><\/a>\u3001\u9ad8\u6548\u901f\u6210<\/span>+ <\/span>\u61c9\u7528\u7a0b\u5f0f\u884c\u92b7\u6d3b\u52d5\u7684\u6700\u4f73\u4f5c\u6cd5<\/span><\/a>\u3001\u95dc\u65bc\u9ad8\u6548\u901f\u6210<\/span>+ <\/span>\u61c9\u7528\u7a0b\u5f0f\u884c\u92b7\u6d3b\u52d5\u7684\u76ee\u6a19\u8a2d\u5b9a\u548c\u5206\u6790\u5831\u544a<\/span><\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\udd95 \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u66f4\u65b0\u5167\u5bb9\uff5e\u672c\u6708 Meta \u5e36\u4f86\u7684\u8a0a\u606f\u91cf\u504f\u5927\uff0c\u8f9b\u82e6\u5927\u5bb6\u4e86\ud83d\ude47\ud83c\udffb\u200d\u2640\ufe0f<\/p>\n

\n

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