{"id":10649,"date":"2023-04-06T11:00:42","date_gmt":"2023-04-06T03:00:42","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10649"},"modified":"2023-04-11T12:03:18","modified_gmt":"2023-04-11T04:03:18","slug":"news-2023-mar-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2023-mar-google-ads\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e09\u6708\u65b0\u529f\u80fd\u6574\u7406 \ud83d\udc15"},"content":{"rendered":"
\n

\ud83d\udc08<\/span> \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n

\u2460 YouTube \u520a\u982d\u5ee3\u544a\u63a8\u51fa\u5168\u65b0\u7684\u3010\u8cfc\u8cb7\u65b9\u5f0f\u3011\u548c\u3010\u8a55\u4f30\u5de5\u5177\u3011\u3002<\/strong>
\n\u2461 Google Ads <\/span>\u529f\u80fd\u4ecb\u9762\u66f4\u65b0\u5566 \ud83c\udf1f
\n<\/span>\u2462 \u63a2\u7d22\u5ee3\u544a\u63a8\u51fa\u4e86\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3001\u7522\u54c1\u5c64\u7d1a\u5831\u8868\u548c\u8f49\u63db\u5347\u5e45\u5be6\u9a57\u3011\u4e09\u9805\u66f4\u65b0\u3002<\/strong><\/p>\n<\/blockquote>\n

\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3 2023 \u5e74\u4e09\u6708\u4efd\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f<\/span><\/p>\n

\n

\ud83c\udfac<\/span> YouTube \u520a\u982d\u5ee3\u544a\u66f4\u65b0<\/span><\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u66f4\u65b0\u4e00\uff1a\u8cfc\u8cb7\u65b9\u5f0f<\/strong><\/span><\/p>\n

Google Ads \u73fe\u5ba3\u5e03\u63a8\u51fa YouTube\u3010\u6bcf\u5c0f\u6642\u8cbb\u7528 (CPH) \u520a\u982d\u5ee3\u544a\u3011\u900f\u904e\u9019\u7a2e\u8cfc\u8cb7\u65b9\u5f0f\uff0c\u8f14\u52a9\u73fe\u6709\u7684\u3010\u5343\u6b21\u66dd\u5149\u51fa\u50f9 (CPM) \u520a\u982d\u5ee3\u544a\u3011\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u540c\u6642\u8cfc\u8cb7\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u548c\u6bcf\u5c0f\u6642\u8cbb\u7528\u520a\u982d\u5ee3\u544a\uff0c\u6709\u6548\u63d0\u5149\u66dd\u5149\u6a5f\u6703\u3002\u4ee5\u4e0b\u70ba\u5169\u7a2e\u8cfc\u8cb7\u65b9\u5f0f\u7528\u9014\uff1a<\/p>\n

\u2460 CPH \u520a\u982d\u5ee3\u544a\uff1a<\/p>\n

– \u91cd\u8981\u6642\u523b\u5ee3\u544a\u6d3b\u52d5 (1 \u5c0f\u6642\u4ee5\u4e0a)
\n– \u5305\u4e0b\u6240\u6709\u5ee3\u544a\u66dd\u5149\u5546\u6a5f
\n– \u6309\u6642\u6578\u4ed8\u8cbb
\n– \u5ba3\u50b3 YouTube \u76f4\u64ad<\/p>\n

\u2461 CPM \u520a\u982d\u5ee3\u544a\uff1a<\/p>\n

– \u6301\u7e8c\u4ed8\u8cbb\u652f\u63f4\u670d\u52d9 (24 \u5c0f\u6642\u4ee5\u4e0a)
\n– \u6307\u5b9a\u76ee\u6a19\u529f\u80fd
\n– \u6bcf\u5343\u6b21\u66dd\u5149\u6642\u4ed8\u8cbb
\n– DV360 \u4e2d\u7684\u81ea\u52a9\u8cfc\u8cb7\u529f\u80fd<\/p>\n

\u66f4\u65b0\u4e8c\uff1a\u8a55\u4f30\u65b9\u5f0f<\/strong><\/span><\/p>\n

\u5ee3\u544a\u5ba2\u6236\u73fe\u5df2\u80fd\u4f7f\u7528 Google\u00a0Brand Lift\uff08\u54c1\u724c\u63d0\u5347\uff09\u6307\u6a19\uff0c\u8a55\u4f30 CPM \u520a\u982d\u5ee3\u544a\u7684\u8cfc\u8cb7\u91cf\u3002\u900f\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8a55\u4f30\u5408\u4f5c\u5925\u4f34\u5141\u8a31\u7684\u5e02\u5834\uff0c\u4f30\u8a08 CPM \u520a\u982d\u5ee3\u544a\u5e36\u4f86\u7684\u89f8\u53ca\u7387\u3002<\/p>\n

\n

\ud83d\udc51<\/span> \u6210\u529f\u6848\u4f8b\uff1aNetflix India \u70ba\u8fd1\u671f\u67d0\u500b CPM \u520a\u982d\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u4e86 Google \u54c1\u724c\u63d0\u5347\u6e2c\u8a66\uff0c\u767c\u73fe\u54c1\u724c\u8a8d\u77e5\u7684\u7d55\u5c0d\u5347\u5e45\u9054\u5230 5%\uff0c\u76f8\u5c0d\u5347\u5e45\u5247\u6bd4\u5370\u5ea6\u5a1b\u6a02\u7522\u696d\u5e73\u5747\u503c\u9ad8\u51fa 2.5 \u500d\u3002<\/strong><\/p>\n<\/blockquote>\n

<\/h3>\n

\ud83e\udd16<\/span> Google Ads <\/span>\u529f\u80fd\u4ecb\u9762\u66f4\u65b0<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u66f4\u65b0\u4e00\uff1a\u5c0e\u89bd\u9078\u55ae<\/span><\/strong><\/p>\n

\u2460 \u65b0\u7248\u8a2d\u8a08\u5c07\u5148\u524d\u7684\u4e09\u4efd\u9078\u55ae\u5408\u4f75\uff0c\u770b\u8d77\u4f86\u66f4\u6709\u689d\u7406\uff0c\u4e5f\u65b9\u4fbf\u5b58\u53d6\u6240\u6709\u7684 Google Ads \u5de5\u5177\u548c\u529f\u80fd\u3002
\n\u2461 \u9078\u55ae\u9805\u76ee\u4e0d\u6703\u5728\u9ede\u9078\u5f8c\u79fb\u52d5\u6216\u6d88\u5931\uff0c\u66f4\u5bb9\u6613\u4e86\u89e3\u76ee\u524d\u986f\u793a\u7684\u4ecb\u9762\u9805\u76ee\u3002
\n\u2462 \u65b0\u589e\u3010\u5efa\u7acb\u3011\u6309\u9215\uff1a\u9ede\u9078\u52a0\u865f\u5c31\u53ef\u4ee5\u5728\u540c\u4e00\u500b\u756b\u9762\u4e0a\u8f15\u9b06\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u548c\u5ee3\u544a\u7fa4\u7d44\u3002<\/p>\n

\u66f4\u65b0\u4e8c\uff1a\u529f\u80fd\u5217<\/strong><\/span><\/p>\n

Google Ads <\/span>\u4ecb\u9762\u65b0\u589e\u4e86\u5169\u9805\u985e\u5225\uff0c\u5176\u9918\u7684\u5de5\u5177\u548c\u529f\u80fd\u5247\u4fdd\u6301\u539f\u6a23\u3002\u66f4\u65b0\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n

\u2460 \u76ee\u6a19\uff1a\u5c0e\u89bd\u4ecb\u9762\u4e2d\u7684\u3010\u76ee\u6a19\u3011\u4e0a\u79fb\uff0c\u9019\u500b\u65b0\u9078\u55ae\u985e\u5225\u5305\u542b\u6240\u6709\u7684\u76ee\u6a19\u548c\u8f49\u63db\u8a55\u4f30\u9078\u9805\uff0c\u65b9\u4fbf\u4f7f\u7528\u8005\u96c6\u4e2d\u7ba1\u7406\u4e26\u505a\u51fa\u66f4\u9762\u9762\u4ff1\u5230\u7684\u6c7a\u7b56\u3002<\/p>\n

\u2461 \u76ee\u6a19\u5c0d\u8c61\u3001\u95dc\u9375\u5b57\u548c\u5167\u5bb9<\/p>\n

\u65b0\u7684\u3010\u76ee\u6a19\u5c0d\u8c61\u3001\u95dc\u9375\u5b57\u548c\u5167\u5bb9\u3011\u9078\u55ae\u985e\u5225\u4e2d\uff0c\u5305\u542b\u6240\u6709\u7528\u4f86\u5b9a\u7fa9\u3010\u76ee\u6a19\u5ba2\u7fa4\u3011\u8207\u63a7\u5236\u89f8\u53ca\u65b9\u5f0f\u7684\u5de5\u5177\uff0c\u5206\u5225\u662f\u3010\u641c\u5c0b\u95dc\u9375\u5b57\u3001\u76ee\u6a19\u5c0d\u8c61\u3001\u5730\u5340\u548c\u5167\u5bb9\u3011\uff0c\u672c\u6b21\u6539\u7248\u6c92\u6709\u66f4\u6539\u641c\u5c0b\u95dc\u9375\u5b57\u529f\u80fd<\/b>\uff0c\u53ea\u6709\u5c07\u5b83\u548c\u5176\u4ed6\u5de5\u5177\u96c6\u4e2d\u5728\u540c\u4e00\u8655\uff0c\u65b9\u4fbf\u7528\u4f86\u6307\u5b9a\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n

\u2462 \u8abf\u6574\u7d0d\u5165\u4e0b\u5217 4 \u500b\u9078\u55ae\u985e\u5225\u7684\u9805\u76ee\uff1a<\/p>\n

– \u5ee3\u544a\u6d3b\u52d5
\n– \u7d20\u6750\u8cc7\u6e90
\n– \u5de5\u5177
\n– \u6d1e\u5bdf\u548c\u5831\u8868 (\u5df2\u5408\u4f75)<\/p>\n

\n

\ud83c\udf1f<\/span> \u67e5\u770b\u65b9\u5f0f\uff1a\u524d\u5f80\u8aaa\u660e\u4e2d\u5fc3\u67e5\u770b\u3010\u55ae\u5c64\u5c0e\u89bd\u4ecb\u9762\u5be6\u9a57<\/a>\u3011\u6216\u3010\u96d9\u5c64\u5c0e\u89bd\u4ecb\u9762\u5be6\u9a57<\/a>\u3011\u7684\u5feb\u901f\u53c3\u7167\u5716\u3002<\/strong><\/p>\n<\/blockquote>\n

\u66f4\u65b0\u4e09\uff1a\u5916\u89c0\u98a8\u683c<\/span><\/strong><\/p>\n

Google Ads \u65b0\u4ecb\u9762\u589e\u52a0\u7559\u767d\u4f86\u6e1b\u5c11\u8b93\u4eba\u5206\u5fc3\u7684\u5143\u7d20\uff0c\u5b57\u578b\u4e5f\u5f9e Roboto \u6539\u70ba\u81ea\u5bb6\u54c1\u724c\u7684 Google Sans\uff0c\u4e26\u653e\u5927\u5b57\u9ad4\uff0c\u66f4\u4fbf\u65bc\u95b1\u8b80\u3002<\/p>\n

<\/h3>\n

\ud83c\udfaf<\/span> \u63a2\u7d22\u5ee3\u544a\u66f4\u65b0<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u66f4\u65b0\u4e00\uff1a\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/span><\/strong><\/span><\/p>\n

\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u73fe\u5df2\u64f4\u5927\u670d\u52d9\u7bc4\u570d\uff0c\u4f9b\u6240\u6709\u63a2\u7d22\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\u3002\u5ee3\u544a\u4e3b\u53ef\u6839\u64da\u6d88\u8cbb\u8005\u7684\u8208\u8da3\u548c\u610f\u5716\u986f\u793a\u5546\u54c1\u3002\u6bd4\u5982\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u4f7f\u7528 Google Merchant Center \u76ee\u9304\u4e2d\u7684\u751f\u6d3b\u98a8\u683c\u5716\u7247\u548c\u7c21\u77ed\u6587\u5b57\uff0c\u653e\u9001\u66f4\u76f8\u95dc\u7684\u5ee3\u544a\u3002<\/p>\n

\u66f4\u65b0\u4e8c\uff1a\u7522\u54c1\u5c64\u7d1a\u5831\u8868<\/span><\/strong><\/span><\/p>\n

\u2460 \u4f7f\u7528\u3010\u7522\u54c1\u5c64\u7d1a\u5831\u8868\u3011\u53ef\u4f9d\u64da\u66dd\u5149\u6b21\u6578\u6216\u9ede\u64ca\u6b21\u6578\u7b49\u6307\u6a19\uff0c\u8ffd\u8e64 Google Merchant Center \u76ee\u9304\u5546\u54c1\u5728\u7522\u54c1\u52d5\u614b\u994b\u7d66\u4e2d\u7684\u6210\u6548\u3002\u6bd4\u5982\uff0c\u5ba3\u50b3\u591a\u7a2e\u7522\u54c1\u7684\u96f6\u552e\u5546\u53ef\u4ee5\u67e5\u770b\u6d88\u8cbb\u8005\u5c0d\u54ea\u7a2e\u985e\u578b\u7522\u54c1\u66f4\u611f\u8208\u8da3\u3002
\n\u2461 \u5f9e 2023 \u5e74 Q2 \u958b\u59cb\uff0c\u63a2\u7d22\u5ee3\u544a\u5ba2\u6236\u53ef\u900f\u904e\u3010\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u529f\u80fd\u3011\u4e86\u89e3\u4f7f\u7528\u8005\u8207\u5ee3\u544a\u7684\u4e92\u52d5\u60c5\u5f62\uff0c\u9032\u4e00\u6b65\u5206\u914d\u8f49\u63db\u529f\u52de\uff0c\u5224\u65b7\u54ea\u4e9b\u5ee3\u544a\u6d3b\u52d5\u6700\u6709\u5229\u65bc\u9054\u6210\u696d\u52d9\u76ee\u6a19\u3002
\n\u2462 \u5c07\u6d1e\u5bdf\u8cc7\u6599\u642d\u914d\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u7b49\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u4f7f\u7528\uff0c\u4ee5\u4fbf\u722d\u53d6\u66f4\u591a\u8f49\u63db\u3002<\/p>\n

\u66f4\u65b0\u4e09\uff1a\u8f49\u63db\u5347\u5e45\u5be6\u9a57<\/span><\/strong><\/span><\/p>\n

\u5ee3\u544a\u5ba2\u6236\u53ef\u900f\u904e\u3010\u8f49\u63db\u5347\u5e45\u5be6\u9a57\u3011\uff0c\u6839\u64da\u4f7f\u7528\u8005\u6216\u5730\u7406\u5340\u57df\u8a55\u4f30\u8f49\u63db\u589e\u5e45\u3002\u5982\u679c\u540c\u6642\u653e\u9001\u3010\u63a2\u7d22\u5ee3\u544a\u3011\u8207\u3010\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3011\uff0c\u53ef\u4ee5\u4f7f\u7528\u3010\u4ee5\u5730\u7406\u5340\u57df\u70ba\u57fa\u790e\u7684\u8f49\u63db\u5347\u5e45\u3011\u540c\u6642\u8a55\u4f30\u5169\u8005\u7684\u6210\u6548\u3002<\/p>\n

\n

\ud83c\udf1f<\/span> \u5982\u8981\u77ad\u89e3\u53c3\u8207\u65b9\u5f0f\uff0c\u53ef\u8207\u60a8\u7684 Google \u5e33\u6236\u696d\u52d9\u806f\u7d61\u3002<\/strong><\/p>\n<\/blockquote>\n

\ud83e\ude94<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1aCPH \u520a\u982d\u5ee3\u544a<\/a>\u3001DV360 \u4e2d\u7684\u81ea\u52a9\u8cfc\u8cb7\u529f\u80fd<\/a>\u3001\u520a\u982d\u5ee3\u544a\u9810\u89bd\u5de5\u5177<\/a>\u3001\u54c1\u724c\u63d0\u5347<\/a>\u3001\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u529f\u80fd<\/a>\u3001\u8a55\u4f30\u8f49\u63db\u589e\u5e45<\/a>\u3001\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/a><\/p>\n

\ud83d\udd4a \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u5ee3\u544a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff1a\uff09<\/p>\n

\n

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