{"id":10660,"date":"2023-04-11T11:00:22","date_gmt":"2023-04-11T03:00:22","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10660"},"modified":"2023-04-25T17:08:52","modified_gmt":"2023-04-25T09:08:52","slug":"news-2023-mar-meta-product","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2023-mar-meta-product\/","title":{"rendered":"\u3010Meta \u6700\u65b0\u71df\u990a\u3011FB&#038;IG Ads \u4e09\u6708\u7522\u54c1\u66f4\u65b0 \ud83e\udd9a"},"content":{"rendered":"<blockquote>\n<p class=\"p2\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83d\udce3<\/span> \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n<p class=\"p2\" style=\"text-align: left;\"><strong>\u2460 Instagram \u5c07\u63a8\u51fa CTD \u767c\u8a0a\u5ee3\u544a-\u540d\u55ae\u578b\u5ee3\u544a<\/strong><br \/>\n<strong>\u2461 \u5f71\u97f3\u5ee3\u544a\u958b\u653e\u5ee3\u544a\u7ba1\u7406\u54e1\u555f\u7528\u3010\u5b89\u5168\u5340\u57df\u3011\u529f\u80fd<\/strong><br \/>\n<strong>\u2462 Instagram \u958b\u653e Android \u7528\u6236\u4f7f\u7528\u3010Swipe Up\u3011\u529f\u80fd<\/strong><\/p>\n<\/blockquote>\n<p class=\"p2\">\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3 Facebook \u4e09\u6708\u4efd\u7684\u7522\u54c1\u66f4\u65b0\u5167\u5bb9\u5427 <span class=\"s2\">\ud83c\udf1e<\/span><\/p>\n<hr \/>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\udcee<\/span>Meta \u63a8\u51fa Instagram Direct \u767c\u8a0a\u5ee3\u544a-\u540d\u55ae\u578b\u5ee3\u544a<\/strong><\/span><\/h3>\n<p class=\"p2\">\u81ea 2023.3.28 \u8d77\uff0cMeta \u63a8\u51fa\u540d\u55ae\u578b\u5ee3\u544a\u7684\u65b0\u6210\u54e1\uff1aInstagram Direct \u767c\u8a0a\u5ee3\u544a-\u540d\u55ae\u578b\u5ee3\u544a\uff08Click to Direct Lead Gen Ads\uff09\u9019\u500b\u5168\u65b0\u7684\u5ee3\u544a\u7522\u54c1\u8ddf\u65e2\u6709\u7684 Messenger \u767c\u8a0a\u5ee3\u544a-\u540d\u55ae\u578b\u5ee3\u544a\u975e\u5e38\u985e\u4f3c\u3002\u7576\u4eba\u5011\u9ede\u64ca\u9019\u4e9b\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u6703\u9032\u5165 Instagram Direct\u4e2d\u81ea\u52d5\u7b54\u6d41\u7a0b\uff0c\u9019\u4e9b\u5ee3\u544a\u53ca\u554f\u984c\u548c\u7b54\u6848\u7684\u81ea\u52d5\u5316\u6d41\u7a0b\u53ef\u4ee5\u5728\u3010\u5ee3\u544a\u7ba1\u7406\u54e1\u3011\u4e2d\u5efa\u7acb\u548c\u7ba1\u7406\uff08\u9700\u900f\u904e\u7b2c\u4e09\u65b9\u7684\u5354\u52a9\u6216\u4e32\u63a5\uff09\u7576\u7528\u6236\u5b8c\u6210\u7b54\u6d41\u7a0b\u5f8c\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5728 Instagram Direct \u4e2d\u7e7c\u7e8c\u8207\u9867\u5ba2\u4ea4\u8ac7\uff0c\u6216\u901a\u904e\u5ee3\u544a\u4e3b\u7684 CRM \u6536\u96c6\u532f\u7e3d\u7684\u6f5b\u5728\u9867\u5ba2\u8cc7\u8a0a\uff0c\u5f9e\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u532f\u51fa\u4e26\u96e2\u7dda\u8ddf\u9032\u3002<\/p>\n<figure id=\"attachment_10662\" aria-describedby=\"caption-attachment-10662\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10662\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<figure id=\"attachment_10663\" aria-describedby=\"caption-attachment-10663\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10663\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10663\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<p class=\"p2\"><strong><span style=\"color: #008080;\"><span class=\"s8\">\ud83c\udf1e<\/span><span class=\"s9\"> \u5efa\u7acb\u65b9\u5f0f<\/span><\/span><\/strong><\/p>\n<p class=\"p2\">\u2460 \u884c\u92b7\u6d3b\u52d5\u76ee\u6a19\uff1a\u6f5b\u5728\u5ba2\u6236\u3002<br \/>\n\u2461 \u8f49\u63db\u4f4d\u7f6e\uff1aInstagram\u3002<br \/>\n\u2462 \u5ee3\u544a\u5c64\u7d1a\uff1a\u9078\u64c7\u3010\u8a0a\u606f\u7bc4\u672c\u3011\u4e0b\u65b9\u7684\u3010\u5efa\u7acb\u3011\uff0c\u4ee5\u5728\u804a\u5929\u7bc4\u672c\u4e2d\u5efa\u7acb\u554f\u984c\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s2\">\ud83d\udcea<\/span> \u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<p class=\"p2\">Q. CTD \u540d\u55ae\u578b\u5ee3\u544a\u662f\u5426\u53ea\u80fd\u5728 Instagram \u4e0a\u4f7f\u7528\uff1f<br \/>\nA. \u662f\u7684\u3002Instagram\uff08\u5305\u542b\uff0cFeed \u3001Stories \u548c\u5373\u5c07\u63a8\u51fa\u7684 Reels\uff09\u662f CTD \u540d\u55ae\u578b\u5ee3\u544a\u552f\u4e00\u7684\u5ee3\u544a\u6295\u653e\u4f4d\u7f6e\u3002\u5982\u679c\u5ee3\u544a\u4e3b\u60f3\u5728 Facebook \u4e0a\u5c55\u958b\u884c\u92b7\u6d3b\u52d5\uff0c\u5efa\u8b70\u4f7f\u7528 CTM \u540d\u55ae\u578b\u5ee3\u544a\u8a2d\u5b9a\u3010\u7368\u7acb\u7684\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7d44\u5408\u3011\u4f86\u9032\u884c\u5ee3\u544a\u6295\u653e\u3002<\/p>\n<p class=\"p2\">Q. \u662f\u5426\u80fd\u5920\u4f9d\u7528\u6236\u6700\u5bb9\u6613\u7522\u751f\u8f49\u63db\u7684\u8a0a\u865f\uff0c\u8b93\u7cfb\u7d71\u81ea\u52d5\u6c7a\u5b9a\u8981\u5c07\u540d\u55ae\u578b\u5ee3\u544a\u6295\u653e\u5728 CTD \u6216\u662f CTM\uff08\u985e\u4f3c\u73fe\u5728\u540d\u55ae\u578b\u5ee3\u544a\u652f\u63f4\u7684\u9023\u7d50\u4f4d\u7f6e\u512a\u5316\u529f\u80fd\uff09\uff1f<br \/>\nA. \u4e0d\u884c\u3002\u76ee\u524d CTM \u540d\u55ae\u578b\u5ee3\u544a\u548c CTD \u540d\u55ae\u578b\u5ee3\u544a\u662f\u5169\u500b\u7368\u7acb\u7684\u5ee3\u543f\u7522\u54c1\uff0c\u56e0\u6b64\u7121\u6cd5\u652f\u63f4\u9023\u7d50\u4f4d\u7f6e\u512a\u5316\u529f\u80fd\u3002<\/p>\n<blockquote>\n<p class=\"p2\" style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1aMeta \u5c07\u9023\u7d50\u4f4d\u7f6e\u512a\u5316\u529f\u80fd\u62d3\u5c55\u81f3 CTD \u540d\u55ae\u578b\u5ee3\u544a\uff0c\u9810\u8a08\u65bc\u4eca\u5e74\u4e0b\u534a\u5e74\u63a8\u51fa\u3002\u5982\u679c\u5ee3\u544a\u4e3b\u540c\u6642\u60f3\u6295\u653eCTM&amp;CTD \u540d\u55ae\u578b\u5ee3\u544a\uff0c\u5efa\u8b70\u5728\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u4e2d\u5efa\u7acb\u5169\u500b\u4e0d\u540c\u8f49\u63db\u4f4d\u7f6e\u7684\u5ee3\u544a\u7d44\u5408\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p2\">Q. \u9019\u7a2e\u5ee3\u544a\u548c Instagram \u540d\u55ae\u578b\u5ee3\u544a\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<br \/>\nA. \u5728 IG \u540d\u55ae\u578b\u5ee3\u544a\u4e2d\uff0c\u7576\u7528\u6236\u9ede\u64ca\u5ee3\u544a\u5f8c\uff0c\u4ed6\u5011\u6703\u770b\u5230\u4e00\u500b\u8868\u55ae\uff0c\u4e26\u5fc5\u9808\u586b\u5beb\u8868\u55ae\u4e2d\u7684\u554f\u984c\u6b04\u4f4d\u3002\u7136\u5f8c\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u9078\u64c7\u4f7f\u7528 Instgrm Direct \u806f\u7e6b\u9019\u4e9b\u7528\u6236\uff0c\u4f46\u8207\u7528\u6236\u5c55\u958b\u5c0d\u8a71\u5fc5\u9808\u5728\u8868\u55ae\u586b\u5beb\u5b8c\u6210\u5f8c\uff0c\u7531\u5ee3\u544a\u4e3b\u3010\u4e3b\u52d5\u3011\u767c\u8d77\u3002\u800c\u5728 CTD \u540d\u55ae\u578b\u5ee3\u544a\u4e0a\uff0c\u7528\u6236\u9ede\u64ca\u5ee3\u544a\u5f8c\u53ef\u5728<span class=\"Apple-converted-space\">\u00a0 <\/span>Instgrm Direct \u4e2d\u76f4\u63a5\u9ad4\u9a57\u5c0d\u8a71\u5f0f\u7684\u554f\u7b54\u6d41\u7a0b\uff0c\u800c\u5ee3\u544a\u4e3b\u6703\u5728\u6536\u4ef6\u5323\u4e2d\u7684\u65b0\u8a0a\u606f\u4e2d\u770b\u5230\u6b64\u7b46\u540d\u55ae\u8cc7\u6599\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83e\udd16<\/span> \u5f71\u97f3\u5ee3\u544a\u958b\u653e\u5ee3\u544a\u7ba1\u7406\u54e1\u3010\u5b89\u5168\u5340\u57df\u3011\u529f\u80fd<\/span><\/strong><\/h3>\n<figure id=\"attachment_10664\" aria-describedby=\"caption-attachment-10664\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10664\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-mar-meta-product-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10664\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<p class=\"p2\">\u81ea 2023\/2\/22\u8d77\uff0cMeta \u5728\u5ee3\u7ba1\u7406\u54e1\u4e2d\uff0c\u91dd\u5c0d\u3010\u9650\u6642\u52d5\u614b\u3011\u548c\u3010Reels\u3011\u5ee3\u544a\u7248\u4f4d\uff0c\u63a8\u51fa\u5168\u65b0\u7684\u5b89\u5168\u5340\u57df\u8b77\u6b04\u529f\u80fd\uff0c\u7528\u4f86\u5f15\u5c0e\u5ee3\u544a\u4e3b\u512a\u5316\u4ed6\u5011\u7684\u9650\u6642\u52d5\u614b\u548c Reels \u7684\u5ee3\u544a\u5275\u610f\uff0c\u5efa\u7acb\u80fd\u5e36\u4f86\u66f4\u4f73\u6210\u6548\u7684\u5f71\u97f3\u5ee3\u544a\u3002<\/p>\n<p class=\"p2\"><strong><span style=\"color: #008080;\"><span class=\"s2\">\u26a1\ufe0f\u5ee3\u544a<\/span>\u6311\u6230<\/span><\/strong><\/p>\n<p class=\"p2\">\u7576\u5ee3\u544a\u6587\u6848\u8207\u9650\u6642\u52d5\u614b\u548c Reels \u7684\u529f\u80fd\uff08\u6bd4\u5982\uff0c\u6309\u8b9a\u6216\u662f\u5206\u4eab\uff09\u91cd\u758a\u7684\u5ee3\u544a\uff0c\u5176\u5ee3\u544a\u8868\u73fe\u660e\u986f\u4f4e\u65bc\u90a3\u4e9b\u5c07\u5ee3\u544a\u6587\u6848\u4fdd\u6301\u5728\u53ef\u63a5\u53d7\u7bc4\u570d\u5167\u7684\u5ee3\u544a\u3002<\/p>\n<p class=\"p2\"><span class=\"s10\">\u261e<\/span> \u89e3\u6c7a\u65b9\u6848\uff1a\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u7684\u5f71\u7247\u9810\u89bd\u4e2d\u63d0\u4f9b\u4e00\u500b\u5e36\u6709\u9ec3\u8272\u5340\u57df\u8b77\u6b04\u7684\u81ea\u52d5\u8b66\u544a\uff0c\u7576\u76ee\u524d\u7684\u758a\u58d3\u6587\u5b57\u51fa\u73fe\u4f4d\u7f6e\u6703\u963b\u7919\u8996\u7dda\u6642\uff0c\u5373\u6703\u81ea\u52d5\u51fa\u73fe\u8b66\u544a\u63d0\u793a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p8\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udf08<\/span> Instagram \u958b\u653e Android \u7528\u6236\u4f7f\u7528\u3010Swipe Up\u3011\u529f\u80fd<\/strong><\/span><\/h3>\n<p class=\"p2\">\u81ea 2023\/3\/3 \u8d77\uff0cMeta \u958b\u653e Android \u8a2d\u5099\u4e0a\u7684 IG \u9650\u6642\u52d5\u614b\u5ee3\u544a\u4f7f\u7528\u3010\u5411\u4e0a\u6ed1\u52d5\uff08Swipe Up\uff09\u3011\u529f\u80fd\uff0c\u8b93\u7528\u6236\u53ef\u4ee5\u5728\u5ee3\u544a\u7684\u4efb\u4f55\u4f4d\u7f6e\u3010\u5411\u4e0a\u6ed1\u52d5\u3011\uff0c\u6b64\u5ee3\u544a\u652f\u63f4 100% \u5168\u87a2\u5e55\uff0c\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u4e3b\u5728 Android \u8a2d\u5099\u4e0a\uff0c\u63d0\u5347\u8207 Instagram \u9650\u6642\u52d5\u614b\u5ee3\u544a\u76f8\u95dc\u7684\u6574\u9ad4\u9ede\u64ca\u6b21\u6578\u548c\u9ede\u64ca\u7387\u3002<\/p>\n<blockquote>\n<p class=\"p2\" style=\"text-align: left;\"><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/734075733714274?id=371525583593535\"><span class=\"s11\">Meta \u540d\u55ae\u578b\u5ee3\u544a<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/2398917563501477\"><span class=\"s11\">\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u900f\u904e Instagram Direct \u8a0a\u606f\u6216 Messenger \u5efa\u7acb\u540d\u55ae\u578b\u5ee3\u544a\u884c\u92b7\u6d3b\u52d5<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/980593475366490?id=1240182842783684\"><span class=\"s11\">\u758a\u58d3\u6587\u5b57\u548c\u5b89\u5168\u5340\u57df<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\"><span class=\"s11\">Meta for business<\/span><\/a>\u3001<a href=\"https:\/\/business.instagram.com\/\"><span class=\"s11\">instagram for Business<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/support\"><span class=\"s11\">\u652f\u63f4\u4e2d\u5fc3<\/span><\/a>\u3001<a href=\"https:\/\/business.instagram.com\/success\"><span class=\"s11\">\u500b\u6848\u7814\u7a76<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/success\"><span class=\"s11\">\u6210\u529f\u6848\u4f8b<\/span><\/a>\u3001<a 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