{"id":10688,"date":"2023-04-28T11:00:57","date_gmt":"2023-04-28T03:00:57","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10688"},"modified":"2023-04-25T16:47:12","modified_gmt":"2023-04-25T08:47:12","slug":"2023-meta-mothersday-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2023-meta-mothersday-part2\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u30112023 Meta \u6bcd\u89aa\u7bc0\u884c\u92b7\u7b56\u7565\uff1a\u4e0b\u7bc7 \ud83d\udc90"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u70ba\u30102023 Meta \u6bcd\u89aa\u7bc0\u884c\u92b7\u7b56\u7565\u3011\u4e0b\u7bc7\uff0c\u5c07\u5e36\u4f86\u7b2c\u4e09\u6b65\u9a5f\u7684\u3010\u81ea\u52d5\u5316\u5ee3\u544a\u3011\u4ee5\u53ca\u6700\u7d42\u6b65\u9a5f\u7684\u3010\u5e73\u53f0\u6d41\u91cf\u3011\u7b56\u7565\u3002\u4ee5\u4e0b\u6703\u7528\u5230\u7684\u5ee3\u544a\u5de5\u5177\u70ba\uff1a\u9ad8\u6548\u901f\u6210\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\u3001\u5354\u4f5c\u5ee3\u544a\u4ee5\u53ca\u52d5\u614b\u5ee3\u544a\u3002\u5efa\u8b70\u5728\u95b1\u8b80\u6b64\u7bc7\u6587\u7ae0\u5f8c\uff0c\u53ef\u4ee5\u518d\u7ffb\u5230\u524d\u9762\u7684\u6587\u7ae0\u8907\u7fd2\u4ee5\u4e0a\u5e7e\u7a2e\u5de5\u5177\uff5e<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfb0 \u7955\u6280\u4e09\uff1a\u81ea\u52d5\u5316\u5ee3\u544a\u7b56\u7565<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc8e \u4f7f\u7528\u5de5\u5177\uff1a\u9ad8\u6548\u901f\u6210\uff0b\u8cfc\u7269\u5ee3\u544a ASC<\/strong><\/span><\/p>\n<p>\u60f3\u8981\u57f7\u884c\u81ea\u52d5\u5316\u5ee3\u544a\u7b56\u7565\uff0c\u8acb\u547c\u559a\u4f7f\u7528\u5168\u65b0\u7684\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u7684\u3010\u9ad8\u6548\u901f\u6210\u5ee3\u544a\u3011\u91dd\u5c0d\u7528\u6236\u559c\u597d\u5ba2\u88fd\u5316\u884c\u92b7\u7b56\u7565\uff0c\u9054\u5230\u6700\u4f73\u5316\u6548\u679c\uff0c\u540c\u6642\u89f8\u53ca\u65b0\u5ba2\u8207\u820a\u5ba2\u3002\u6b64\u5916\uff0c\u900f\u904e\u667a\u6167\u5b78\u7fd2\u6280\u8853\u7684\u9ad8\u6821\u901f\u6210\u5ee3\u544a\uff0c\u53ef\u4ee5\u5354\u52a9\u7cfb\u7d71\u627e\u5230\u6700\u4f73\u7684\u5ee3\u544a\u6b78\u56e0\u3001\u65b0\u5ba2 &amp; \u820a\u5ba2\u9810\u7b97\u6bd4\u4f8b\u3001\u6f5b\u5728\u8cfc\u7269\u53d7\u773e\uff0c\u81ea\u52d5\u5316\u3010\u5ee3\u544a\u5275\u610f\u3001\u76ee\u6a19\u8a2d\u5b9a\u3001\u6700\u4f73\u5316\u53ca\u76ee\u7684\u5730\u3011\u2026\u2026\u7b49\u7b56\u7565\uff0c\u5168\u9762\u63d0\u5347\u6210\u6548\uff01<\/p>\n<figure id=\"attachment_10718\" aria-describedby=\"caption-attachment-10718\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10718\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-7-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10718\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u6210\u529f\u6578\u64da\uff1a\u4f7f\u7528\u3010\u9ad8\u6548\u901f\u6210\uff0b\u8cfc\u7269\u5ee3\u544a\u3011\u53ef\u964d\u4f4e 17% \u6bcf\u6b21\u5b89\u88dd\u6210\u672c\uff1b\u589e\u52a0 32% \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc51 \u81ea\u52d5\u5316\u5ee3\u544a\u6700\u4f73\u4f5c\u6cd5<\/strong><\/span><\/h3>\n<p>\u57f7\u884c\u898f\u5283\u7b56\u7565\u8207\u5be6\u969b\u64cd\u4f5c\u524d\uff0c\u5efa\u8b70\u5148\u57f7\u884c\/\u8003\u616e\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/p>\n<p>\u2460 \u521d\u671f\u5148\u81f3\u5c11\u4ee5 30% \u9810\u7b97\u914d\u6bd4\u52a0\u5165 ASC \u884c\u92b7\u6d3b\u52d5\u6e2c\u8a66\uff0c\u89c0\u5bdf\u6210\u6548\u5f8c\u9069\u5ea6\u63d0\u9ad8 ASC \u9810\u7b97\u4f54\u6bd4\u3002<br \/>\n\u261e 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\u73fe\u6709\u9867\u5ba2\u9810\u7b97\u4e0a\u9650\u8a2d\u5b9a\u53ef\u4f9d\u64da\u5ba2\u6236\u9700\u6c42\u8abf\u6574\uff0c\u800c\u4e0d\u8a2d\u9650\u53ef\u4ee5\u7d66\u4e88\u66f4\u591a\u53d7\u773e\u6d41\u901a\u6027\uff0c\u63d0\u9ad8\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u7955\u6280\u56db\uff1a\u5e73\u53f0\u6d41\u91cf\u7b56\u7565<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc8e \u4f7f\u7528\u5de5\u5177\uff1a\u5354\u4f5c\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u5728\u57f7\u884c\u5b8c\u4e0a\u500b\u6b65\u9a5f\u5f8c\uff0c\u4f86\u5230\u6700\u5f8c\u4e00\u500b\u968e\u6bb5\uff1a\u6536\u5272\u6d41\u91cf \ud83c\udf3e<\/p>\n<p>\u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u3010\u5354\u4f5c\u5ee3\u544a\u3011\u900f\u904e\u591a\u5143\u7684\u7dda\u4e0a\u8cfc\u7269\u6e20\u9053\u63d0\u5347\u696d\u52d9\u6210\u9577\uff0c\u5e6b\u52a9\u54c1\u724c\u548c\u96f6\u552e\u5546\u5728\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6b77\u7a0b\u4e2d\u4e32\u9023\u8d77\u4f86\u3002\u96f6\u552e\u5546\u53ef\u85c9\u6b64\u589e\u52a0\u5e73\u53f0\u6d41\u91cf\u3001\u5fe0\u8aa0\u5ea6\u4ee5\u53ca\u6536\u5165\u6a5f\u6703\uff1b\u54c1\u724c\u53ef\u7372\u5f97\u63a8\u52d5\u96f6\u552e\u5e97\u5e73\u53f0\u7684\u6a5f\u6703\uff0c\u589e\u52a0\u54c1\u724c\u5546\u57ce\u6d41\u91cf\u8207\u92b7\u552e\uff1b\u6d88\u8cbb\u8005\u5247\u53ef\u4eab\u53d7\u512a\u60e0\u798f\u5229\u8207\u9806\u66a2\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u9054\u5230\u4e09\u8d0f\u7684\u5713\u6eff\u7d50\u679c\uff5e<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #008080;\"><strong>\ud83c\udf0a \u5354\u4f5c\u5ee3\u544a\u7684\u6210\u6548\u8861\u91cf<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\u82e5\u60f3\u8861\u91cf\u5354\u4f5c\u5ee3\u544a\u5c0d\u92b7\u552e\u696d\u7e3e\u5e36\u4f86\u7684\u5f71\u97ff\uff0c\u53ef\u4f7f\u4e0b\u4ee5\u4e0b\u65b9\u5f0f\uff1a<br \/>\n&#8211; \u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u67e5\u770b\u6574\u9ad4\u5ee3\u544a\u6210\u6548<br \/>\n&#8211; \u5728\u5546\u54c1\u5c64\u7d1a\u5206\u6790\u5831\u544a\u4e2d\u67e5\u770b SKU \u5c64\u7d1a\u6210\u6548<\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc76\ud83c\udffb \u5354\u4f5c\u5ee3\u544a\u512a\u52e2<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u500b\u4eba\u5316\u63a8\u85a6<\/strong><\/span><\/p>\n<p>\u2460 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\u5c07\u52d5\u614b\u5ee3\u544a\u89f8\u53ca\u7bc4\u570d\u62d3\u5c55\u81f3\u54c1\u724c\u65d7\u8266\u5e97\u8a2a\u5ba2\u4ee5\u5916\uff0c\u53ef\u63d0\u5347\u3010\u5ee3\u6cdb\u5ee3\u544a\u53d7\u773e\/ \u958b\u767c\u5ba2\u6e90\u3011\u5275\u9020\u9700\u6c42<br \/>\n\u2461 \u9396\u5b9a\u96f6\u552e\u5e73\u53f0\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u54c1\u724c\u65d7\u8266\u5e97\u8a2a\u5ba2\u986f\u793a\u52d5\u614b\u5ee3\u544a\u4ee5\u589e\u52a0\u92b7\u552e\u91cf\u3002<\/p>\n<figure id=\"attachment_10717\" aria-describedby=\"caption-attachment-10717\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10717\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-9-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10717\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u6210\u6548\u512a\u5316<\/strong><\/span><\/p>\n<p>\u2460 \u8d85\u904e 4000 \u500b\u4f7f\u7528\u5354\u4f5c\u5ee3\u54c1\u724c\u6240\u57f7\u884c\u7684\u6e2c\u8a66\uff0c\u5e73\u5747\u4e2d\u4f4d\u6578\u7684\u5ee3\u544a\u5831\u916c\u7387\uff08ROAS\uff09\u9ad8\u51fa 2.3 \u500d\u3002<br \/>\n\u2461 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-10-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-10-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-10-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-10-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-mothersday-10-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-10716\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aMeta<\/figcaption><\/figure>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc51 \u5354\u4f5c\u5ee3\u544a\u6700\u4f73\u4f5c\u6cd5<\/strong><\/span><\/h3>\n<p>\u57f7\u884c\u898f\u5283\u7b56\u7565\u8207\u5be6\u969b\u64cd\u4f5c\u524d\uff0c\u5efa\u8b70\u5148\u57f7\u884c\/\u8003\u616e\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/p>\n<p>\u2460 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