{"id":10786,"date":"2023-05-12T11:00:26","date_gmt":"2023-05-12T03:00:26","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10786"},"modified":"2023-05-11T09:39:16","modified_gmt":"2023-05-11T01:39:16","slug":"ua-to-ga4-guide","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ua-to-ga4-guide\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011\u624b\u52d5\u9077\u79fb UA\u2192GA4 \u6307\u5357 \ud83d\udecd"},"content":{"rendered":"
\n

\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1aGoogle \u5373\u5c07\u65bc 7\/1 \u70ba\u5c1a\u672a\u9023\u7d50\u81f3 GA4 \u7684\u5e33\u6236\u81ea\u52d5\u5efa\u7acb GA4 \u8cc7\u6e90\u3002\u672c\u6587\u70ba\u624b\u52d5\u9077\u79fb GA4 \u7684\u8aaa\u660e\uff0c\u9069\u7528\u65bc\u4ecd\u5728\u4f7f\u7528 UA \u7684\u5ee3\u544a\u5ba2\u6236\u3002<\/strong><\/p>\n<\/blockquote>\n

\n

\u624b\u52d5\u9077\u79fb UA\u2192GA4<\/strong><\/span><\/h3>\n

\u70ba\u4e86\u66f4\u597d\u7684\u5354\u52a9 Google Analytics \u6a19\u6e96\u7248\u4f7f\u7528\u8005\u6539\u7528 GA4\uff0c\u9069\u7528\u76ee\u524d GA4 \u8f49\u63db\/\u76ee\u6a19\u5c0d\u8c61\u51fa\u50f9\u7684\u5ee3\u544a\u4e3b\uff0c\u76ee\u524d\u900f\u904e\u901a\u7528 Analytics\uff08UA\uff09\u51fa\u50f9\u722d\u53d6\u8f49\u63db\u548c\u6216\u76ee\u6a19\u5c0d\u8c61\u7684 GA \u6a19\u6e96\u7248\u5ba2\u6236\uff0c\u5efa\u8b70\u624b\u52d5\u9077\u79fb\u81f3 GA4\uff0c\u4ee5\u5229\u7dad\u8b77\u8cc7\u6599\u54c1\u8cea\u3002<\/p>\n

\u91dd\u5c0d UA \u8f49\u6362\/\u76ee\u6a19\u5c0d\u8c61\u51fa\u7684\u5ee3\u544a\u4e3b\u61c9\u9078\u64c7\u4e0d\u9032\u884c\u81ea\u52d5\u9077\u79fb\uff0c\u4e26\u4e14\u624b\u52d5\u9077\u79fb\u81f3 GA4\u3002\u66f4\u65b0\u7684\u6642\u7a0b\u5982\u4e0b\uff1a
\n\u2460 2023 \u5e74 7 \u6708 1 \u65e5\u8d77\u7cfb\u7d71\u5c07\u505c\u7528 UA\uff0c\u5efa\u8b70\u5728\u6b64\u671f\u9650\u524d\u5c07 UA \u624b\u52d5\u9077\u79fb\u81f3 GA4\u3002
\n\u2461 \u9077\u79fb\u5b8c\u6210\u671f\u9650\uff1a2023 \u5e74 5 \u6708 25 \u65e5\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u4ee5\u4e0b\u5c07\u8aaa\u660e UA \u642c\u79fb\u81f3 GA4 \u7684\u5e38\u898b\u554f\u984c\u3002\u6bd4\u5982\uff0c\u4e0d\u9069\u5408\u4f7f\u7528\u81ea\u52d5\u9077\u79fb\u7684\u5ba2\u6236\u985e\u578b\u3001\u624b\u52d5\u9077\u79fb GA4 \u884c\u52d5\u6c7a\u7b56\u6a39\u72c0\u5716\uff0c\u4ee5\u53ca\u5efa\u8b70\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n

 <\/p>\n

\ud83d\udeab \u3010UA\u2192GA4\u3011\u4e0d\u9069\u5408\u4f7f\u7528\u81ea\u52d5\u9077\u79fb\u7684\u5ba2\u6236\u985e\u578b<\/span><\/strong><\/h3>\n

\u985e\u578b\u4e00\uff1a\u4f7f\u7528\u514d\u8cbb UA \u5e33\u6236\uff0c\u4e26\u4e14\u5df2\u5c07\u8f49\u63db\/\u76ee\u6a19\u5c0d\u8c61\u532f\u51fa\u81f3 Google Ads<\/strong><\/span><\/p>\n

\u81ea\u52d5\u9077\u79fb\u7121\u6cd5\u78ba\u4fdd\u8a2d\u5b9a\u54c1\u8cea\u8207\u908f\u8f2f\u3002\u4ee5\u4e0a\u985e\u578b\u7528\u6236\u5728\u9077\u79fb\u904e\u7a0b\u53ef\u80fd\u9047\u5230\u4ee5\u4e0b\u554f\u984c\uff1a
\n\u2460 \u5ba2\u6236\u9077\u79fb\u904e\u4f86\u7684\u8f49\u63db\/\u76ee\u6a19\u5c0d\u8c61\u908f\u8f2f\u53ef\u80fd\u6703\u51fa\u932f\u3002
\n\u2461 UA 360 \u4ed8\u8cbb\u6388\u6b0a\u5e33\u6236\u4e2d\u7684 UA \u514d\u8cbb\u8cc7\u6e90\uff0c\u4e5f\u5728\u81ea\u52d5\u9077\u79fb\u7bc4\u570d\u5167\u3002
\n\u2462 \u5f71\u97ff\u73fe\u6709\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002<\/p>\n

\u985e\u578b\u4e8c\uff1a\u5df2\u624b\u52d5\u8a2d\u5b9a GA4<\/span><\/strong><\/p>\n

\u81ea\u52d5\u9077\u79fb\u5de5\u5177\u4e0d\u6703\u8003\u91cf\u624b\u52d5\u5efa\u7acb\u7684 GA4 \u8cc7\u6e90\uff0c\u5df2\u624b\u52d5\u8a2d\u5b9a GA4 \u7528\u6236\uff0c\u5728\u9077\u79fb\u904e\u7a0b\u53ef\u80fd\u9047\u5230\u7684\u554f\u984c\u5305\u542b\uff1a
\n\u2460 Analytics \u53ef\u80fd\u6703\u5efa\u7acb\u65b0\u7684 GA4 \u8cc7\u6e90\u4e26\u66f4\u6539\u8f49\u63db\u8a2d\u5b9a\uff0c\u5c0e\u81f4\u73fe\u884c\u8a2d\u5b9a\u6df7\u4e82\u3002
\n\u2461 \u5373\u4f7f Analytics \u548c GA4 \u90fd\u9023\u63a5\u5230\u540c\u4e00\u500b Google Ads \u5e33\u6236\uff0c\u7cfb\u7d71\u4ecd\u6703\u57f7\u884c\u6b64\u81ea\u52d5\u9077\u79fb\u3002
\n\u2462 \u51fa\u73fe\u91cd\u8907\/\u4e0d\u76f8\u7b26\u7684\u8f49\u63db\u3002<\/p>\n

\u985e\u578b\u4e09\uff1a\u76ee\u524d\u4ecd\u5728 Google Ads \u4e2d\uff0c\u4f7f\u7528\u514d\u8cbb\u7684 UA \u8cc7\u6e90<\/span><\/strong><\/p>\n

\u4e0d\u5efa\u8b70\u5e33\u6236\u898f\u6a21\u9f90\u5927\u7684\u5ee3\u544a\u5ba2\u6236\u4f7f\u7528\u81ea\u52d5\u9077\u79fb\u5de5\u5177\u3002\u5e33\u6236\u67b6\u69cb\u8907\u96dc\u7684\u5ba2\u6236\u82e5\u9032\u884c\u81ea\u52d5\u9077\u79fb\uff0c\u5c31\u7b97\u76e1\u529b\u964d\u4f4e\u98a8\u96aa\uff0cGoogle Ads \u6210\u6548\u4ecd\u53ef\u80fd\u6ce2\u52d5\u3002<\/p>\n

 <\/p>\n

\ud83c\udf32\u3010UA\u2192GA4\u3011\u624b\u52d5\u9077\u79fb GA4 \u884c\u52d5\u6c7a\u7b56\u6a39\u72c0\u5716<\/strong><\/span><\/h3>\n
\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\u554f\u984c\u4e00\uff1a\u662f\u5426\u4f7f\u7528 UA 360 \u8cc7\u6e90\uff1f<\/strong><\/span><\/p>\n

\u261e \u662f \u2192 \u7121\u9700\u63a1\u53d6\u884c\u52d5\u3002UA 360 \u6709 1 \u5e74\u7de9\u885d\u6642\u9593\uff0c\u81f3 2024 \u5e74 7 \u6708 1 \u65e5\u6b62\u3002
\n\u261e \u5426\uff0c\u9032\u5165\u554f\u984c\u4e8c\u3002<\/p>\n

\u554f\u984c\u4e8c\uff1a\u662f\u5426\u5df2\u7d93\u5c0e\u5165 GA4\uff1f<\/span><\/strong><\/p>\n

\u261e \u662f \u2192 \u63a1\u53d6\u505a\u6cd5\uff1a
\n\u2460 A1 \u4f7f\u7528\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u9023\u7d50 UA \u548cA4\u3002
\n\u2461 A2 \u5728 UA \u4e2d\u9078\u64c7\u4e0d\u81ea\u52d5\u9077\u79fb\u3002
\n\u2462 A3 \u5728 Google Ads \u4e2d\u6539\u70ba\u6307\u5b9a GA4 \u76ee\u6a19\u5c0d\u8c61\/\u8f49\u63db\u3002
\n\u261e \u5426\uff0c\u9032\u5165\u554f\u984c\u4e09\u3002<\/p>\n

\u554f\u984c\u4e09\uff1a\u662f\u5426\u5728 Google Ads \u4e2d\u4f7f\u7528 UA \u76ee\u6a19\u5c0d\u8c61\/\u8f49\u63db\uff1f<\/span><\/strong><\/p>\n

\u261e \u662f \u2192 \u63a1\u53d6\u505a\u6cd5\uff1a
\n\u2460 B1 \u4f7f\u7528\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u5efa\u7acb GA4 \u8cc7\u6e90\u3002
\n\u2461 B2 \u5728 UA \u4e2d\u9078\u64c7\u4e0d\u81ea\u52d5\u9077\u79fb\u3002
\n\u2462 B3 \u5728 Google Ads \u4e2d\u6539\u70ba\u6307\u5b9a GA4 \u76ee\u6a19\u5c0d\u8c61\/\u8f49\u63db
\n\u261e \u5426\uff08\u6c92\u6709\u8cc7\u6e90\u9077\u79fb\uff09\u2192 \u7121\u9700\u63a1\u53d6\u884c\u52d5\uff0c\u8b93\u81ea\u52d5\u9077\u79fb\u5de5\u5177\u4ee3\u52de\u5373\u53ef\u3002<\/p>\n

<\/h3>\n

\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfa8\u3010UA\u2192GA4\u3011\u5efa\u8b70\u63a1\u53d6\u884c\u52d5<\/strong><\/span><\/h3>\n

Step1. \u884c\u52d5 A1 \u548c A2\uff1a\u4f7f\u7528\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u9023\u7d50 UA \u548c GA4<\/span><\/strong><\/p>\n

\u2460 \u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u3002
\n\u2461 \u5c07 UA \u9023\u7d50\u81f3 GA4 \u5e33\u6236\u3002
\n\u2462 \u53d6\u6d88\u81ea\u52d5\u9077\u79fb\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

Step2. \u884c\u52d5 B1 \u548c \uff222\uff1a\u4f7f\u7528\u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u5efa\u7acb\u65b0\u7684 GA4 \u8cc7\u6e90<\/span><\/strong><\/p>\n

\u2460 \u8a2d\u5b9a\u8f14\u52a9\u7a0b\u5f0f\u3002
\n\u2461 \u5efa\u7acb GA4 \u8cc7\u6e90\u3002
\n\u2462 \u53d6\u6d88\u81ea\u52d5\u9077\u79fb\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

Step3. \u884c\u52d5 A3\/B3\uff1a\u5efa\u7acb GA4 \u76ee\u6a19\u5c0d\u8c61\u4e26\u532f\u51fa\u81f3 Google Ads<\/strong><\/span><\/p>\n

\u2460 \u78ba\u8a8d\u5df2\u6b63\u78ba\u9023\u7d50 Google Ads \u548c GA4 \u8cc7\u6e90\uff0c\u4e26\u5df2\u555f\u7528 Google Ads \u4fe1\u865f\u548c\u5ee3\u544a\u500b\u4eba\u5316\u8a2d\u5b9a\u3002
\n\u2461 \u5728 GA4 \u76ee\u6a19\u5c0d\u8c61\u5efa\u7acb\u5de5\u5177\u4e2d\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\u3002
\n\u2462 \u76ee\u6a19\u5c0d\u8c61\u81ea\u52d5\u540c\u6b65\u81f3\u5df2\u9023\u7d50\u5e33\u6236\u3002
\n\u2463 \u76ee\u6a19\u5c0d\u8c61\u6703\u51fa\u73fe\u5728 Google Ads\u3010\u60a8\u7684\u8cc7\u6599\u5340\u9694\u3011\u4e2d\u3002
\n\u2464 \u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6307\u5b9a\u3001\u6392\u9664\uff0c\u4fee\u6b63\u6216\u64f4\u5c55\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n
\n

\ud83c\udf38 \u5efa\u8b70\u505a\u6cd5\uff1a\u5c07\u76ee\u6a19\u5c0d\u8c61\u52a0\u9032 Google Ads \u5f8c\uff0c\u7b49\u5f85 30 \u5929\u5728\u958b\u59cb\u91dd\u5c0d GA4 \u76ee\u6a19\u5c0d\u8c61\u51fa\u50f9\u3002<\/strong><\/p>\n<\/blockquote>\n

Step4. \u884c\u52d5 A3\/B3\uff1a\u5efa\u7acb GA4 \u8f49\u63db\u4e26\u532f\u51fa\u81f3 Google Ads<\/strong><\/span><\/p>\n

\u2460 \u78ba\u8a8d\u5df2\u9023\u7d50 Google Ads \u548c GA4 \u8cc7\u6e90\u3002
\n\u2461\uff08\u9078\u7528\uff09\u5efa\u7acb\u81ea\u8a02\u4e8b\u4ef6\/\u76ee\u6a19\u5c0d\u8c61\u89f8\u767c\u4e8b\u4ef6\u3002
\n\u2462 \u5728 GA4 \u8a2d\u5b9a\u4e2d\u5efa\u7acb\u3001\u9078\u53d6\u4e26\u555f\u7528\u6240\u9700\u8f49\u63db\u3002
\n\u2463 \u5c07 GA4 \u8f49\u6362\u532f\u9032 Google Ads\uff0c\u4e26\u5148\u70ba\u6b21\u8981\u8f49\u63db\u3002
\n\u2464 \u5efa\u8b70\u5148\u89c0\u5bdf 30 \u5929\uff0c\u5f85 UA \u548c GA4 \u7684\u8cc7\u6599\u843d\u5dee\u5e45\u5ea6\u7e2e\u5c0f\u5f8c\uff0c\u518d\u8996\u9700\u8981\u5c07 GA4 \u8f49\u63db\u6539\u8a2d\u70ba\u4e3b\u8981\u8f49\u63db\u3002<\/p>\n

\n

\ud83c\udf38 \u5efa\u8b70\u505a\u6cd5\uff1a\u5c07\u8f49\u63db\u52a0\u9032 Google Ads \u5f8c\uff0c\u7b49\u5f85 30 \u5929\u518d\u958b\u59cb\u51fa\u50f9\u4e89\u53d6 GA4 \u8f49\u6362\u3002<\/strong><\/p>\n<\/blockquote>\n

\"\"
\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n

\ud83d\udd4a \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u5ee3\u544a\u5206\u4eab\uff0c\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff5e\u5c0f\u63d0\u9192\uff1a\u904e\u53bb\u6211\u5011\u4e5f\u6709\u70ba UA \u642c\u79fb\u81f3 GA4 \u64b0\u5beb\u7cfb\u5217\u6587\u7ae0\uff0c\u6b61\u8fce\u9ede\u9078\u4ee5\u4e0b\u50b3\u9001\u9580\u8907\u7fd2\u6587\u7ae0 \u261e \u5f9e\u901a\u7528 Analytics \u642c\u79fb\u81f3 GA4 \u5e38\u898b\u554f\u984c<\/a>\u3001\u5f9e Google Ads \u79fb\u9664\u901a\u7528 Analytics \u76ee\u6a19<\/a><\/p>\n

\n

\ud83c\udfa8 \u5ef6\u4f38\u95b1\u8b80\uff1a\u7cfb\u7d71\u81ea\u52d5\u5efa\u7acb\u7684 GA4<\/a>\u3001\u9077\u79fb\u81f3 GA4 \u7684\u904b\u884c\u64cd\u4f5c\u8aaa\u660e<\/a>\u3001[UA\u2192GA4] \u65b0\u624b\u9069\u7528\u7684\u9077\u79fb\u6307\u5357<\/a>\u3001\u5982\u4f55\u5224\u65b7 GA4 \u8cc7\u6e90\u662f\u5426\u5df2\u9023\u7d50\u81f3 UA<\/a><\/strong><\/p>\n<\/blockquote>\n

\n

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