{"id":10921,"date":"2023-06-13T11:00:46","date_gmt":"2023-06-13T03:00:46","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10921"},"modified":"2023-06-27T15:41:51","modified_gmt":"2023-06-27T07:41:51","slug":"2023-google-marketing-live-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2023-google-marketing-live-part1\/","title":{"rendered":"\u3010Google \u71df\u990a\u30112023 \u5e74 Google Marketing Live \u91cd\u9ede\u6574\u7406\uff1a\u4e0a\u7bc7 \ud83c\udf1e"},"content":{"rendered":"
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\u65b0\u7248\u96f6\u552e\u5546\u5ee3\u544a<\/strong><\/span><\/h3>\n

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\u641c\u5c0b\u5ee3\u544a\u8207\u8cfc\u7269\u5ee3\u544a\u6574\u5408<\/span><\/strong><\/p>\n

\u5728 2023 \u5e74 Google I\/O \u5927\u6703\u4e0a\uff0cGoogle \u767c\u5e03\u4e86\u4ee5\u751f\u6210\u5f0f AI \u589e\u5f37\u3010\u641c\u5c0b\u3011\u529f\u80fd\u3002\u900f\u904e Search Labs \u9019\u500b\u8b93\u7528\u6236\u53c3\u8207\u521d\u671f\u5be6\u9a57\u7684\u8a08\u5283\uff0c\u4ee5\u5168\u65b0\u7684\u641c\u5c0b\u751f\u6210\u5f0f\u9ad4\u9a57\uff08SGE\uff09\u521d\u6b65\u958b\u653e\u7f8e\u570b\u7528\u6236\u4f7f\u7528\u3002\u5728\u672a\u4f86\u5e7e\u500b\u6708\u5167\uff0cGoogle \u5c07\u63a1\u7528 AI \u6280\u8853\u7684\u5feb\u89bd\u548c\u5c0d\u8a71\u6a21\u5f0f\u4e2d\u6574\u5408\u3010\u641c\u5c0b\u5ee3\u544a\u3011\u548c\u3010\u8cfc\u7269\u5ee3\u544a\u3011\u4e26\u5c07\u63d0\u4f9b\u6703\u63a1\u7528\u751f\u6210\u5f0f AI \u7684\u5168\u65b0\u683c\u5f0f\uff0c\u70ba\u641c\u5c0b\u904e\u7a0b\u7684\u6bcf\u4e00\u6b65\u5efa\u7acb\u66f4\u76f8\u95dc\u5207\u984c\u4e14\u512a\u8cea\u7684\u81ea\u8a02\u5ee3\u544a\u3002<\/p>\n

\"\"<\/p>\n

\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u5347\u7d1a<\/span><\/strong><\/p>\n

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\u5206\u6790\u548c\u512a\u5316\u5ee3\u544a\u5de5\u5177<\/span><\/strong><\/p>\n

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\n\u2461 Web to App Connect\uff1aWeb to App Connect\u00a0\u70ba\u4e00\u7ad9\u5f0f\u76ee\u7684\u5730\u53ef\u63d0\u4f9b\u6e05\u6670\u7684\u9010\u6b65\u6307\u5f15\uff0c\u5e36\u9818\u4f7f\u7528\u8005\u57f7\u884c\u8f49\u63db\u8ffd\u8e64\u7a0b\u5e8f\u3001\u7af6\u50f9\u53ca\u6df1\u5c64\u9023\u7d50<\/a>\uff0c\u70ba\u5df2\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u7684\u5ba2\u6236\u512a\u5316\u7db2\u7ad9\u81f3\u61c9\u7528\u7a0b\u5f0f\u9ad4\u9a57\u3002<\/p>\n

\"\"<\/p>\n

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YouTube \u5ee3\u544a\u66f4\u65b0<\/strong><\/span><\/h3>\n

Google Ads \u5728 YouTube \u5ee3\u544a\u4e2d\u6295\u5165\u4e86\u5168\u65b0\u7684 AI \u6280\u8853\uff0c\u900f\u904e\u5168\u65b0\u65b9\u5f0f\u6539\u5584\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u3001\u63a8\u51fa\u80fd\u5e36\u4f86\u826f\u597d\u6210\u6548\u7684\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\uff0c\u4ee5\u53ca\u77ad\u89e3\u5408\u9069\u5ea6\u8a2d\u5b9a\u5c0d KPI \u7684\u5f71\u97ff\u3002<\/p>\n

\u63d2\u64ad\u5ee3\u544a<\/strong><\/span><\/p>\n

\u5373\u65e5\u8d77\uff0c\u53ef\u5728 YouTube \u63d2\u64ad\u5ee3\u544a\u4e0a\u70ba\u7522\u54c1\u52a0\u5165\u672c\u5730\u512a\u60e0\uff0c\u6839\u64da\u5ba2\u6236\u7684\u4f4d\u7f6e\u986f\u793a\u5546\u54c1\u4f9b\u61c9\u60c5\u6cc1\u548c\u76f8\u61c9\u7684\u50f9\u683c\uff0c\u5728 YouTube \u63d2\u64ad\u5ee3\u544a\u4e2d\u986f\u793a\u5be6\u9ad4\u5e97\u8216\u4f4d\u7f6e\u63d0\u4f9b\u7684\u512a\u60e0\u3002\u9019\u4e9b\u512a\u60e0\u6703\u8207\u7db2\u4e0a\u512a\u60e0\u4e00\u540c\u986f\u793a\uff0c\u5be6\u73fe\u771f\u6b63\u5168\u6f0f\u6597\u53ca\u5168\u6e20\u9053\u7684\u7522\u54c1\u8cc7\u8a0a\u63d0\u4f9b\u9ad4\u9a57\u3002<\/p>\n

\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u5347\u7d1a<\/span><\/strong><\/p>\n

\u70ba\u4e86\u5354\u52a9\u5f71\u97f3\u5ee3\u544a\u80fd\u5920\u66f4\u597d\u5730\u767c\u63ee\u884c\u92b7\u4f5c\u7528\uff0cGoogle \u5728 YouTube \u5ee3\u544a\u7d20\u6750\u8cc7\u6e90 \u52a0\u5165\u4e86 Google AI \u6280\u8853\uff0c\u5347\u7d1a\u5f8c\u7684 YouTube \u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u5982\u4e0b\uff1a<\/p>\n

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\n\u2462 \u53ef\u904b\u7528 Google \u7684\u6587\u5b57\u8f49\u8a9e\u97f3\u6280\u8853\uff0c\u70ba\u5f71\u7247\u52a0\u5165\u65c1\u767d\u3002
\n\u2463 Google AI \u4e5f\u6703\u63d0\u9ad8\u5716\u7247\u89e3\u6790\u5ea6\uff0c\u4e26\u4f7f\u7528\u667a\u6167\u88c1\u526a\u529f\u80fd\uff0c\u914d\u5408\u986f\u793a\u74b0\u5883\u8abf\u6574\u5716\u7247\u5927\u5c0f\uff0c\u5728\u5e55\u5f8c\u52aa\u529b\u63d0\u5347 YouTube \u5716\u7247\u7d20\u6750\u8cc7\u6e90\u7684\u54c1\u8cea\u3002<\/p>\n

\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a<\/span><\/strong><\/p>\n

Google \u65bc\u4eca\u5e74\u4e94\u6708\u5ba3\u5e03\u65b0\u589e\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\uff0c\u4e26\u5c07 Shorts \u5217\u5165\u5f71\u7247\u89f8\u53ca\u5ee3\u544a\u6d3b\u52d5\u7684\u652f\u63f4\u7bc4\u570d\uff0c\u900f\u904e\u3010\u6709\u6548\u89f8\u53ca\u3011\u529f\u80fd\u8b93\u5ee3\u544a\u7528\u6236\u64c1\u6709\u66f4\u591a\u6a5f\u6703\u5728 YouTube \u4e0a\u63a5\u89f8\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n

\"\"<\/p>\n

\u9810\u6e2c\u5f71\u97ff\u529f\u80fd<\/strong><\/span><\/p>\n

Google Ads \u5373\u5c07\u63a8\u51fa\u9810\u6e2c\u5f71\u97ff\u7684\u529f\u80fd\uff0c\u5354\u52a9\u4f7f\u7528\u8005\u638c\u63e1 YouTube \u5ee3\u544a\u7684\u3010\u5408\u9069\u5ea6\u8a2d\u5b9a\u3011\u77ad\u89e3\u4f7f\u7528\u6392\u9664\u689d\u4ef6\u8207\u5c0d\u66dd\u5149\u6b21\u6578\u548c\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u7b49\u6307\u6a19\u7684\u5f71\u97ff\uff0c\u4ee5\u898f\u5283\u51fa\u66f4\u6709\u6548\u7387\u7684\u884c\u92b7\u6c7a\u7b56\u3002<\/p>\n

\n

\ud83c\udf3f \u5ef6\u4f38\u95b1\u8b80\uff1a2023 \u5e74 Google Marketing Live<\/a>\u3001\u9644\u8cfc\u7269\u8eca\u8cc7\u6599\u7684\u8f49\u63db<\/a>\u3001Web to App Connect<\/a>\u3001\u6df1\u5c64\u9023\u7d50<\/a>\u3001\u96f6\u552e TL;DR \u5f71\u7247<\/a>\u3001\u5168\u65b0\u7684\u5546\u5bb6\u89e3\u6c7a\u65b9\u6848<\/a>\u3001AI \u5fc5\u8981\u5143\u7d20<\/a>\u3001\u5408\u9069\u5ea6\u8a2d\u5b9a<\/a>\u3001Chrome \u7684 Privacy Sandbox API<\/a>\u3001\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0<\/a>\u3001\u5f37\u5316\u8f49\u63db<\/a>\u3001\u63d0\u5347\u6210\u6548\u8a55\u4f30\u6e96\u78ba\u5ea6<\/a>\u3001\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/a>\u3001PAIR \u4ecb\u7d39<\/a><\/strong><\/p>\n<\/blockquote>\n

\ud83c\udf1a \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u53cb\u5584\u63d0\u9192\uff1a\u9084\u6709\u4e0b\u7bc7\uff01\u9031\u4e94\u8a18\u5f97\u56de\u4f86\u95b1\u8b80\u6587\u7ae0\u5594\uff5e<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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