{"id":10922,"date":"2023-06-15T11:00:56","date_gmt":"2023-06-15T03:00:56","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10922"},"modified":"2023-06-26T18:01:17","modified_gmt":"2023-06-26T10:01:17","slug":"2023-google-marketing-live-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2023-google-marketing-live-part2\/","title":{"rendered":"\u3010Google \u71df\u990a\u30112023 \u5e74 Google Marketing Live \u91cd\u9ede\u6574\u7406\uff1a\u4e0b\u7bc7 \ud83c\udf1d"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u6587\u6574\u7406\u4e86 2023 \u5e74 Google Marketing Live \u6240\u767c\u5e03\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u5c07\u8aaa\u660e\u3010\u8a55\u4f30\u529f\u80fd\u3011\u8207\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u4ee5\u53ca\u3010Display &amp; Video 360\u3011\u5347\u7d1a\u5167\u5bb9\u3002\u7531\u65bc\u7bc7\u5e45\u554f\u984c\uff0c\u53ef\u524d\u5f80\u4e0a\u7bc7\u6587\u7ae0\u4e86\u89e3\u3010\u96f6\u552e\u5546\u5ee3\u544a\u3011\u548c\u3010YouTube \u5ee3\u544a\u3011\u7684\u66f4\u65b0\u5167\u5bb9\u3002\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3\u6700\u65b0\u7684 Google Ads \u8cc7\u8a0a\u5427 \ud83c\udf08<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5f37\u5316\u6210\u6548\u8a55\u4f30\u529f\u80fd<\/strong><\/span><\/h3>\n<p>\u70ba\u4e86\u6253\u9020\u66f4\u512a\u8cea\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u57fa\u790e\uff0cGoogle Analytics 4 \u4ee5 Google AI \u505a\u70ba\u6838\u5fc3\u6280\u8853\uff0c\u63d0\u4f9b\u5ee3\u544a\u4e3b\u66f4\u5f37\u5927\u7684\u6210\u6548\u8a55\u4f30\u529f\u80fd\u3002\u4ee5\u4e0b\u70ba\u6d1e\u5bdf\u6578\u64da\u529f\u80fd\u63a8\u51fa\u7684\u5347\u7d1a\u5167\u5bb9\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5f37\u5316\u8f49\u63db\u958b\u653e\u5728 Search Ads 360 \u4e2d\u4f7f\u7528<\/strong><\/span><\/p>\n<p>Google Ads \u76ee\u524d\u5df2\u958b\u653e\u5728 Search Ads 360 \u4e2d\u4f7f\u7528\u5f37\u5316\u8f49\u63db\u3002\u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u65b0\u7684\u5e33\u6236\u5c64\u7d1a\u63a7\u5236\u9805\uff0c\u5feb\u901f\u8a2d\u5b9a\u6574\u500b\u5e33\u6236\u7684\u5f37\u5316\u8f49\u63db\uff0c\u9084\u53ef\u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\uff0c\u5efa\u7acb\u4ee5\u8f49\u63db\u70ba\u6e96\u7684\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\u4f86\u555f\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10936\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">\u5728 Google Ads \u5167\u5efa\u7acb\u53ca\u4f7f\u7528 GA4 \u76ee\u6a19\u5c0d\u8c61<\/span><\/strong><\/p>\n<p>\u73fe\u5df2\u958b\u653e Google Ads \u5ee3\u544a\u5efa\u7acb\u4e26\u65b0\u589e\u76f8\u95dc\u7684 Google Analytics 4 \u76ee\u6a19\u5c0d\u8c61\uff0c\u5305\u62ec Google AI \u8a8d\u70ba\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u9810\u6e2c\u76ee\u6a19\u5c0d\u8c61\uff0c\u9019\u4e5f\u662f Google Analytics 4 \u7684\u7368\u5bb6\u529f\u80fd\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u63d0\u9192\uff1a\u8acb\u5728 7 \u6708 1 \u65e5\u524d\u5347\u7d1a\u81f3 Google Analytics 4\u3002<\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\u4ee5\u6578\u64da\u70ba\u6e96\u7684\u90e8\u5206\u8f49\u63db\u529f\u52de\u532f\u5165 Google Ads\u3002<\/span><\/strong><\/p>\n<p>Google \u63a8\u51fa\u3010\u4ee5\u6578\u64da\u70ba\u6e96\u7684\u90e8\u5206\u8f49\u63db\u529f\u52de\u532f\u5165 Google Ads\u3011\u5354\u52a9\u7528\u6236\u80fd\u6309\u7167\u6bcf\u5247\u5ee3\u544a\u7684\u5be6\u969b\u50f9\u503c\u8a2d\u5b9a\u51fa\u50f9\u4f86\u63d0\u9ad8\u6210\u6548\u3002\u8209\u4f8b\uff1a\u5982\u679c\u5ba2\u6236\u5728\u6309\u4e0b\u5169\u5247\u641c\u5c0b\u5ee3\u544a\u3001\u4e00\u5247 YouTube \u5ee3\u544a\u548c\u4e00\u4efd\u96fb\u5b50\u5831\u5f8c\u624d\u9032\u884c\u8cfc\u7269\uff0c\u7121\u8ad6\u6700\u7d42\u63a5\u89f8\u9ede\u70ba\u4f55\uff0c\u5ee3\u544a\u7684\u90e8\u5206\u529f\u52de\u90fd\u6703\u532f\u5165 Google Ads\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u96e2\u7dda\u8f49\u63db\u8abf\u6574\u9805<\/span><\/strong><\/p>\n<p>\u96e2\u7dda\u8f49\u63db\u8abf\u6574\u9805\u73fe\u5df2\u5168\u9762\u958b\u653e\u4f7f\u7528\uff0c\u4f7f\u7528\u8005\u53ef\u900f\u904e\u6b64\u529f\u80fd\u8a18\u9304\u5728\u7dda\u4e0a\u8f49\u63db\u5f8c\u6700\u591a\u4e03\u5929\u5167\uff0c\u66f4\u65b0\u7dda\u4e0a\u8f49\u63db\u7684\u50f9\u503c\u3002\u5ee3\u544a\u7528\u6236\u53ef\u6839\u64da\u8f49\u63db\u5c0d\u5546\u5bb6\u7684\u771f\u6b63\u50f9\u503c\uff08\u5305\u62ec\u6548\u671f\u50f9\u503c\u548c\u5229\u6f64\uff09\u5206\u5225\u6307\u5b9a\u8f49\u63db\u7684\u5c08\u5c6c\u81ea\u8a02\u50f9\u503c\u3002<br \/>\n\u261e \u5ef6\u9072\u96e2\u7dda\u8f49\u63db\u8abf\u6574\u9805\u51fa\u50f9\u529f\u80fd\u76ee\u524d\u50c5\u958b\u653e\u4f7f\u7528 Beta \u7248\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u23f0 \u63d0\u9192\uff1aGoogle \u8a08\u756b\u5c07\u00a0Chrome \u7684 Privacy Sandbox API\u00a0\u6574\u5408\u5230\u81ea\u5bb6\u5ee3\u544a\u5e73\u53f0\u3002\u5728\u6b64\u671f\u9593\uff0c\u8acb\u52d9\u5fc5\u958b\u59cb\u63a1\u7528<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/privacy-and-trust\/marketing-playbook\/\">\u53ef\u4fdd\u8b77\u96b1\u79c1\u6b0a\u7684\u76ee\u6a19\u5c0d\u8c61\u548c\u6210\u6548\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848<\/a>\uff0c\u70ba\u5c07\u4f86\u505a\u597d\u842c\u5168\u6e96\u5099\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5347\u7d1a<\/strong><\/span><\/h3>\n<p>Google \u900f\u904e AI \u6280\u8853\u5347\u7d1a\u73fe\u6709\u7684\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u529f\u80fd\uff0c\u63d0\u4f9b\u5ee3\u544a\u4e3b\u6253\u9020\u66f4\u9806\u66a2\u7684\u3010\u7db2\u9801\u5230\u61c9\u7528\u7a0b\u5f0f\u3011\u9ad4\u9a57\uff0c\u4e26\u6539\u5584 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u7684\u8a55\u4f30\u65b9\u5f0f\u3002\u66f4\u65b0\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/strong><\/span><\/p>\n<p>\u7522\u54c1\u52d5\u614b\u994b\u7d66\u73fe\u5df2\u958b\u653e\u5957\u7528\u81f3 YouTube Shorts \u548c\u52d5\u614b\u5167\u5ee3\u544a\u7a7a\u9593\u7684\u65b0\u5ee3\u544a\u683c\u5f0f\u4f7f\u7528\uff0c\u5ee3\u544a\u4e3b\u53ef\u900f\u904e\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u5ba3\u50b3\u7d20\u6750\u8cc7\u6e90\uff08\u5411\u6d88\u8cbb\u8005\u986f\u793a\u4fc3\u92b7\u6d3b\u52d5\u8cc7\u8a0a\uff09\u8207\u5957\u7528\u5b63\u7bc0\u6027\u8abf\u6574\uff08\u5728\u4fc3\u92b7\u6d3b\u52d5\u548c\u9810\u8a08\u767c\u751f\u7684\u8f49\u63db\u7387\u8b8a\u5316\u6642\u8abf\u6574\u51fa\u50f9\uff0c\u4e26\u5728\u5b63\u7bc0\u6027\u4e8b\u4ef6\u7d50\u675f\u5f8c\u8b93\u6210\u6548\u56de\u6b78\u5e38\u614b\uff09\u5354\u52a9\u5546\u5bb6\u5c07\u66f4\u591a\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5316\u70ba\u5e97\u9762\u3002<br \/>\n\u261e \u7522\u54c1\u52d5\u614b\u994b\u7d66\u73fe\u5df2\u5168\u9762\u958b\u653e\u4f7f\u7528\uff0c\u5ba3\u50b3\u7d20\u6750\u8cc7\u6e90\u548c\u5b63\u7bc0\u6027\u8abf\u6574\u5247\u6703\u5728\u672a\u4f86\u5e7e\u500b\u6708\u5167\u63a8\u51fa Beta \u7248\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Web to App Connect<\/span><\/strong><\/p>\n<p>Web to App Connect\u00a0\u662f\u4e00\u7ad9\u5f0f\u89e3\u6c7a\u65b9\u6848\uff0c\u63d0\u4f9b\u5c0e\u5165\u8f49\u63db\u8ffd\u8e64\u3001\u51fa\u50f9\u548c\u6df1\u5c64\u9023\u7d50\u7684\u660e\u78ba\u9010\u6b65\u6307\u5357\uff0c\u65b9\u4fbf\u70ba\u5df2\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u7684\u5ba2\u6236\u63d0\u4f9b\u6700\u4f73\u7684\u3010\u7db2\u9801\u5230\u61c9\u7528\u7a0b\u5f0f\u3011\u9ad4\u9a57\u3002\u5e73\u5747\u800c\u8a00\uff0c\u63a1\u7528 Web to App Connect \u5f8c\uff0c\u76f8\u8f03\u65bc\u6309\u4e0b\u5ee3\u544a\u5230\u9054\u884c\u52d5\u7db2\u7ad9\uff0c\u76f4\u63a5\u9023\u5230\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u8005\uff0c\u8f49\u63db\u7387\u53ef\u63d0\u9ad8 2 \u500d\u3002<br \/>\n\u261e Web to App Connect\u00a0Beta \u7248\u73fe\u5df2\u958b\u653e\u4f7f\u7528\u3002\u5982\u8981\u7acb\u5373\u958b\u59cb\u4f7f\u7528\uff0c\u8acb\u8207 Google \u5718\u968a\u806f\u7d61\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10938\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-google-marketing-live-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u6539\u5584 iOS \u6210\u6548\u8a55\u4f30\u65b9\u5f0f<\/strong><\/span><\/p>\n<p>\u2460 \u52a0\u5f37\u578b\u88dd\u7f6e\u7aef\u8f49\u63db\u8a55\u4f30\uff1aGoogle Ads \u5c07\u65bc\u8fd1\u5e7e\u500b\u6708\u5167\uff0c\u652f\u63f4\u66f4\u591a\u7a2e\u767b\u5165\u65b9\u5f0f\uff08\u5982\uff0c\u96fb\u8a71\u865f\u78bc\u767b\u5165\uff09\u589e\u52a0\u66f4\u591a\u53ef\u89c0\u6e2c\u7684\u8f49\u63db\u8cc7\u6599\u3002<br \/>\n\u2461 \u65b0\u7684 SKAdNetwork \u6574\u5408\uff1aGoogle Analytics 4 \u5df2\u958b\u653e\u61c9\u7528\u7a0b\u5f0f\u8207 SKAdNetwork \u6574\u5408\uff0c\u5ee3\u544a\u4e3b\u53ef\u53d6\u5f97\u66f4\u5b8c\u5584\u7684\u8de8\u7ba1\u9053\u5b89\u88dd\u5831\u8868\u548c\u6b78\u56e0\u529f\u80fd\u3002Google Ads \u5c07\u65bc\u672a\u4f86\u5e7e\u9031\u5167\u5373\u5c07\u63a8\u51fa\u65b0\u5de5\u5177\uff0c\u5354\u52a9\u5ee3\u544a\u7528\u6236\u5728 Google Analytics 4 \u4e2d\u8a2d\u5b9a\u7d50\u69cb\u5b9a\u7fa9\uff0c\u70ba\u61c9\u7528\u7a0b\u5f0f\u5167\u4e8b\u4ef6\u6307\u5b9a\u50f9\u503c\uff0c\u4ee5\u4fbf\u66f4\u59a5\u5584\u9032\u884c\u8a55\u4f30\u548c\u6700\u4f73\u5316\u8a2d\u5b9a\u3002<br \/>\n\u261e \u4ee5\u50f9\u503c\u70ba\u6e96\u51fa\u50f9\u6700\u4f73\u5316\u529f\u80fd\u76ee\u524d\u50c5\u958b\u653e Beta \u7248\u529f\u80fd\u4f7f\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>Display &amp; Video 360 \u66f4\u65b0<\/strong><\/span><\/p>\n<p>\u5f37\u5316\u6d88\u8cbb\u8005\u96b1\u79c1\u6b0a\u5df2\u6210\u70ba\u5546\u5bb6\u6295\u653e\u5ee3\u544a\u7684\u91cd\u9ede\u8b70\u984c\u3002\u5728\u00a02023 \u5e74 Google Marketing Live \u4e2d\uff0cGoogle Ads \u91dd\u5c0d Display &amp; Video 360 \u5e73\u53f0\u63a8\u51fa\u4e86\u4e09\u9805\u66f4\u65b0\u5167\u5bb9\uff0c\u5354\u52a9\u5ee3\u544a\u5ba2\u6236\u80fd\u4ee5\u5177\u6709\u4fdd\u969c\u96b1\u79c1\u610f\u8b58\u7684\u57fa\u790e\u4e0b\uff0c\u8207\u6d88\u8cbb\u8005\u9032\u884c\u66f4\u6709\u50f9\u503c\u7684\u4e92\u52d5\u3002\u66f4\u65b0\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u529f\u80fd<\/strong><\/span><\/p>\n<p>Display &amp; Video 360 \u73fe\u5df2\u958b\u653e\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u529f\u80fd\uff0c\u5ee3\u544a\u5ba2\u6236\u53ef\u5728 Google \u591a\u5a92\u9ad4\u5ee3\u544a\u4e0a\u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u5f8c\uff0c\u4ee5\u76f8\u8fd1\u7684\u6295\u8cc7\u5831\u916c\u7387\u63d0\u5347 50% \u7684\u8f49\u63db\u91cf\uff01<br \/>\n\u261e \u6839\u64da Google Ads \u6578\u64da\u6307\u51fa\uff0c\u4f7f\u7528 Display &amp; Video 360 \u642d\u914d\u7b2c\u4e00\u65b9\u76ee\u6a19\u5c0d\u8c61\u4f7f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u5f8c\uff0c\u6210\u6548\u5e73\u5747\u63d0\u5347 55%\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u767c\u5e03\u5546\u53ca\u5ee3\u544a\u5546\u4f7f\u7528\u8005\u8eab\u5206\u8cc7\u6599\u6bd4\u5c0d (PAIR)<\/span><\/strong><\/p>\n<p>\u767c\u5e03\u5546\u53ca\u5ee3\u544a\u5546\u4f7f\u7528\u8005\u8eab\u5206\u8cc7\u6599\u6bd4\u5c0d (PAIR)\u00a0\u529f\u80fd\u73fe\u5df2\u958b\u653e\u7d66 Display &amp; Video 360 \u7684\u5ee3\u544a\u5ba2\u6236\u548c\u767c\u5e03\u5546\u4f7f\u7528\uff0c\u672a\u4f86\u5c07\u66f4\u8fd1\u4e00\u6b65\u958b\u653e\u4f7f\u7528\u7b2c\u4e09\u65b9\u8cc7\u6599\u6f54\u6de8\u5ba4 (clean room)\u3002\u5ee3\u544a\u5ba2\u6236\u548c\u767c\u5e03\u5546\u53ef\u900f\u904e\u4fdd\u8b77\u96b1\u79c1\u6b0a\u7684\u6280\u8853\uff0c\u91dd\u5c0d\u540c\u6642\u9020\u8a2a\u5ee3\u544a\u5ba2\u6236\u548c\u767c\u5e03\u5546\u7db2\u7ad9\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u6bd4\u5c0d\u76f8\u95dc\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u5411\u90e8\u5206\u9ad8\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u986f\u793a\u76f8\u95dc\u5ee3\u544a\u3001\u6539\u5584\u6210\u6548\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u9023\u7db2\u96fb\u8996\u5ee3\u544a\u5c07\u652f\u63f4\u8de8\u88dd\u7f6e\u8f49\u63db\u8a55\u4f30\u529f\u80fd<\/strong><\/span><\/p>\n<p>\u9023\u7db2\u96fb\u8996\u5ee3\u544a\u5373\u5c07\u652f\u63f4\u8de8\u88dd\u7f6e\u8f49\u63db\u8a55\u4f30\u529f\u80fd\u3002\u5ee3\u544a\u5546\u53ef\u900f\u904e\u9023\u7db2\u96fb\u8996\u5ee3\u544a\u4e86\u89e3\u4f7f\u7528\u8005\u5728\u667a\u6167\u578b\u96fb\u8996\u88dd\u7f6e\u4e0a\u770b\u5230\u5ee3\u544a\u5f8c\u63a1\u53d6\u7684\u884c\u52d5\uff08\u5982\uff0c\u662f\u5426\u62ff\u8d77\u624b\u6a5f\u8cfc\u8cb7\u5728\u9023\u7db2\u96fb\u8996\u5ee3\u544a\u4e2d\u770b\u5230\u7684\u5546\u54c1\uff09\u4e26\u900f\u904e\u65b0\u7684\u5831\u8868\u529f\u80fd\uff0c\u66f4\u5168\u9762\u77ad\u89e3\u9023\u7db2\u96fb\u8996\u5ee3\u544a\u5982\u4f55\u9054\u6210\u6574\u500b\u6f0f\u6597\u4e2d\u7684\u884c\u92b7\u76ee\u6a19\u3002<br \/>\n\u261e \u76ee\u524d\u6b64\u529f\u80fd\u50c5\u958b\u653e\u7b26\u5408\u8cc7\u683c\u7684\u7f8e\u570b\u5ba2\u6236\u53c3\u52a0 Beta \u7248\u6e2c\u8a66\uff0c\u5b98\u65b9\u5c07\u65bc\u4eca\u5e74\u7a0d\u665a\u5168\u9762\u958b\u653e\u6b64\u529f\u80fd\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\">\ud83c\udf3f \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.googlemarketinglive.com\/digital?utm_medium=Blog&amp;utm_source=helpcenter_announcement&amp;utm_campaign=0523AdsAnncDV360\">2023 \u5e74 Google Marketing Live<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9028254\">\u9644\u8cfc\u7269\u8eca\u8cc7\u6599\u7684\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12131000\">Web to App Connect<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10023042\">\u6df1\u5c64\u9023\u7d50<\/a>\u3001<a href=\"https:\/\/www.googlemarketinglive.com\/digital\/v\/s-1451347?utm_medium=Blog&amp;utm_source=helpcenter_announcement&amp;utm_campaign=GMLTLDR\">\u96f6\u552e TL;DR \u5f71\u7247<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/shopping\/google-product-studio-generative-ai-product-photos\/\">\u5168\u65b0\u7684\u5546\u5bb6\u89e3\u6c7a\u65b9\u6848<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13580022\">AI \u5fc5\u8981\u5143\u7d20<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12764663\">\u5408\u9069\u5ea6\u8a2d\u5b9a<\/a>\u3001<a href=\"https:\/\/privacysandbox.com\/news\/the-next-stages-of-privacy-sandbox-general-availability\">Chrome \u7684 Privacy Sandbox API<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265\">\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656\">\u5f37\u5316\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13486780\">\u63d0\u5347\u6210\u6548\u8a55\u4f30\u6e96\u78ba\u5ea6<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9959794\">\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/engage-your-first-party-audience-in-display-video-360\/\">PAIR \u4ecb\u7d39<\/a><\/p>\n<\/blockquote>\n<p>\ud83c\udf1e \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff01<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 \u5e74 Google Marketing Live \u4e0b\u96c6\u6574\u7406\u4f86\u56c9\uff5e <\/p>\n","protected":false},"author":1,"featured_media":10931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,351,331,376,294],"class_list":["post-10922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-google-i-o","tag-google-marketing-live","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023 \u5e74 Google Marketing Live \u91cd\u9ede\u6574\u7406\uff1a\u4e0b\u7bc7 By iSPOT Media<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u6574\u7406\u4e86 2023 \u5e74 Google Marketing Live 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content=\"\u672c\u6587\u6574\u7406\u4e86 2023 \u5e74 Google Marketing Live \u6240\u767c\u5e03\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u5c07\u8aaa\u660e\u3010\u8a55\u4f30\u529f\u80fd\u3011\u8207\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u4ee5\u53ca\u3010Display &amp; Video 360\u3011\u5347\u7d1a\u5167\u5bb9\u3002\u7531\u65bc\u7bc7\u5e45\u554f\u984c\uff0c\u53ef\u524d\u5f80\u4e0a\u7bc7\u6587\u7ae0\u4e86\u89e3\u3010\u96f6\u552e\u5546\u5ee3\u544a\u3011\u548c\u3010YouTube \u5ee3\u544a\u3011\u7684\u66f4\u65b0\u5167\u5bb9\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/2023-google-marketing-live-part2\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T03:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T10:01:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cover-june-2023-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"2023 \u5e74 Google Marketing Live \u91cd\u9ede\u6574\u7406\uff1a\u4e0b\u7bc7 By iSPOT Media\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u6574\u7406\u4e86 2023 \u5e74 Google Marketing Live \u6240\u767c\u5e03\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u5c07\u8aaa\u660e\u3010\u8a55\u4f30\u529f\u80fd\u3011\u8207\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u4ee5\u53ca\u3010Display &amp; Video 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