{"id":10964,"date":"2023-07-18T11:00:42","date_gmt":"2023-07-18T03:00:42","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=10964"},"modified":"2023-08-01T17:31:24","modified_gmt":"2023-08-01T09:31:24","slug":"line-sampling-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/line-sampling-part1\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011LINE \u6a02\u514c\uff0c\u4e00\u7db2\u6253\u76e1 O2O \u5546\u6a5f\uff1a\u4e0a\u7bc7 \ud83c\udfa0"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u7bc7\u6587\u7ae0\u8981\u4f86\u4ecb\u7d39\u672c\u6708\u7684\u4e3b\u6253\u65b0\u661f\uff1aLINE \u6a02\u514c \ud83c\udf1f <\/strong><br \/>\n<strong>\u60f3\u8981\u6253\u9020 OMO \u865b\u5be6\u878d\u5408\u7684\u5ee3\u544a\u5de5\u5177\u7684\u670b\u53cb\u5011\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u9805\u597d\u7528\u7684\u7522\u54c1\uff5e<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc40 \u4ec0\u9ebc\u662f LINE \u6a02\u514c<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">LINE Sales Promotion<\/span><\/strong><\/p>\n<p>LINE Sales Promotion\uff08\u7c21\u7a31 LSP \uff09\u662f\u5c08\u70ba\u3010\u4fc3\u9032\u7522\u54c1\u92b7\u552e\u3011\u6240\u8a2d\u8a08\u7684\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\uff0c\u85c9\u7531\u63d0\u4f9b\u734e\u9805\u3001\u8cfc\u8cb7\u8a98\u56e0\uff0c\u4e92\u52d5\u548c\u6307\u5b9a\u4efb\u52d9\uff0c\u5feb\u901f\u5438\u5f15\u5927\u91cf\u6d88\u8cbb\u8005\u53c3\u8207\u6d3b\u52d5;\u77ed\u671f\u5c31\u80fd\u770b\u5230\u986f\u8457\u6548\u679c\u3002\u7121\u8ad6\u662f\u7dda\u4e0a\u6216\u7dda\u4e0b\uff0c\u5ee3\u544a\u4e3b\u53ef\u900f\u904e LSP \u6db5\u84cb\u5b8c\u6574\u884c\u92b7\u751f\u614b\u5708\uff0c\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u4fc3\u92b7\u6d3b\u52d5\u65b9\u6848\u3002\u54c1\u724c\u53ef\u4ee5\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u884c\u70ba\u3001\u9078\u64c7\u504f\u597d\u3001\u6f5b\u5728\u5ba2\u7fa4&#8230;\u7b49\u91cd\u8981\u884c\u92b7\u6578\u64da\uff0c\u6d1e\u6089\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3001\u5ef6\u4f38\u8207\u6d88\u8cbb\u8005\u7684\u6e9d\u901a\uff0c\u70ba\u54c1\u724c\u5f8c\u7e8c\u7684\u884c\u92b7\u898f\u5283\u92ea\u8def\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>LINE \u6a02\u514c<\/strong><\/span><\/p>\n<p>LINE \u6a02\u514c\u70ba LSP \u4e2d\uff0c\u540c\u6642\u652f\u63f4 Online &amp; Offline\uff0c\u6253\u9020 OMO \u865b\u5be6\u878d\u5408\u7684\u5ee3\u544a\u5de5\u5177\u3002\u904e\u53bb\u7684\u884c\u92b7\u65b9\u5f0f\u904e\u65bc\u7834\u788e\uff0c\u5c0e\u81f4\u6d88\u8cbb\u8005\u96e3\u4ee5\u8ffd\u8e64\uff0c\u900f\u904e\u3010LINE \u6a02\u514c\u3011\u4e32\u8d77\u884c\u92b7\u6d3b\u52d5\u6700\u5f8c\u4e00\u74b0\u3002\u7531\u300c\u6578\u64da\u7d2f\u7a4d\u300d\u51fa\u767c\uff0c\u4ee5\u5168\u65b0\/\u5168\u6578\u4f4d\/\u5168\u65b9\u4f4d\u7684\u65b9\u5f0f\u57f7\u884c Sales Promotion \u884c\u92b7\u6d3b\u52d5\uff0c\u5b8c\u6574\u4fdd\u7559\u4f7f\u7528\u8005\u6d88\u8cbb\u8db3\u8de1\u3002LINE \u6a02\u514c\u6578\u64da\u57f7\u884c\u6b65\u9a5f\u5982\u4e0b\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>Step1. \u6578\u4f4d\u6d3e\u6a23\uff1a\u96f6\u9650\u5236\u6d3e\u6a23\uff0c\u5f9e\u7522\u54c1\u4ecb\u7d39\u5230\u9ad4\u9a57\u4e00\u6b21\u5230\u4f4d\u3002<\/strong><br \/>\n<strong>Step2. \u5546\u54c1\u4fc3\u8cfc\uff1a\u7a81\u7834\u8cfc\u8cb7\u601d\u8003\u9632\u7dda\uff0c\u6709\u6548\u63d0\u5347\u8f49\u63db\uff0c\u9054\u5230\u5546\u54c1\u4fc3\u8cfc\u3002<\/strong><br \/>\n<strong>Step3. \u7dda\u4e0a\/\u7dda\u4e0b\u5c0e\u6d41\uff1a\u62b5\u9054\u6307\u5b9a\u5730\u9ede\u3001\u62b5\u9054\u6307\u5b9a\u9801\u9762\/\u5e73\u53f0\u3002<\/strong><br \/>\n<strong>Step4. \u6578\u64da\u7d2f\u7a4d\uff1a\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u5fc3\uff0c\u70ba\u5f8c\u7e8c\u7684\u8ffd\u8e64\u3001\u6e9d\u901a\u92ea\u8def\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf08 LINE \u6a02\u514c\u6d3b\u52d5\u6d41\u7a0b<\/strong><\/span><\/h3>\n<p>LINE \u6a02\u514c\u6d3b\u52d5\u6d41\u7a0b\u5206\u70ba\u3010\u4f7f\u7528\u8005\u8996\u89d2\u3011\u8207\u3010\u5ee3\u544a\u4e3b\u8996\u89d2\u3011\uff0c\u524d\u8005\u57f7\u884c\u6b65\u9a5f\u70ba\uff1a\u66dd\u5149\u3001\u53c3\u8207\u3001\u734e\u54c1\u3001\u514c\u63db\uff0c\u7c21\u55ae\u76f4\u89ba\u3002 \u900f\u904e\u5404\u5e73\u53f0\/\u5a92\u9ad4\u66dd\u5149\u6d3b\u52d5\u8cc7\u8a0a\uff0c\u900f\u904e LINE \u6a02\u514c\u53c3\u52a0\u6d3b\u52d5\u3001\u89c0\u8cde\u958b\u734e\u52d5\u756b\u3001\u7372\u5f97\u79ae\u7269\uff0c\u9032\u4e00\u6b65\u7372\u5f97\u5c08\u5c6c\u901a\u77e5\u4e26\u900f\u904e\u5c0e\u6d41\u9032\u884c\u734e\u54c1\u514c\u63db\uff1b\u5f8c\u8005\u5247\u662f\u8ca0\u8cac\u4e32\u9023\u7dda\u4e0a\u7dda\u4e0b\uff0c\u5438\u5f15\u53d7\u773e\u53c3\u52a0\u6d3b\u52d5\u3001\u9032\u800c\u9054\u5230\u64f4\u6563\u3001\u6578\u64da\u7d2f\u7a4d\uff0c\u6301\u7e8c\u8ffd\u8e64\u518d\u6b21\u884c\u92b7\u7684\u6548\u679c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10977\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10978\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>LINE \u6a02\u514c\u5ee3\u544a\u6d3b\u52d5\u6d41\u7a0b\u8a73\u7d30\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. Attraction\u00a0 \u6d3b\u52d5\u5ba3\u50b3<\/strong><\/span><\/p>\n<p>\u900f\u904e\u3010LINE \u5a92\u9ad4\u3001LINE \u5b98\u65b9\u5e33\u865f\u3001LINE Ads Platform\u3001LINE TODAY\u3001LINE POINTS Ads\u3001LINE Beacon\u3011\u4ee5\u53ca\u5176\u4ed6\u5a92\u9ad4\u81ea\u6709\u66dd\u5149\u5e73\u53f0\u3002<\/p>\n<p>\u2460 \u4f7f\u7528\u7522\u54c1\uff1aLINE OA\u3001LINE TODAY\u3001RQ CODE\u3001Beacon<br \/>\n\u2461 \u6210\u6548\uff1a\u6d3b\u52d5 URL \u5bb9\u6613\u5206\u4eab\u3001\u64f4\u6563\uff1b\u9069\u7528\u65bc\u5404\u7a2e\u7dda\u4e0a\u3001\u7dda\u4e0b\u5a92\u9ad4\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. Recognition\u3001Data &amp; Branding\u00a0 \u53c3\u52a0\u6d3b\u52d5<\/strong><\/span><\/p>\n<p>\u2460 \u6d3b\u52d5\u9801\u9762\uff1aLOGIN \u5f8c\u624d\u53ef\u53c3\u52a0\u6d3b\u52d5\uff1b\u8a31\u53ef LINE \u6a02\u514c\u901a\u77e5\u5b98\u65b9\u5e33\u865f\uff0c\u4ee5\u9650\u5b9a\u300c\u96fb\u8a71\u7d81\u5b9a LINE \u5e33\u865f\u300d\u53c3\u52a0\u6d3b\u52d5\u3002<br \/>\n\u2461 \u81ea\u52d5\u52a0\u597d\u53cb\/\u89e3\u5c01\u9396\uff1a\u8a18\u9304\u6bcf\u4f4d\u53c3\u52a0\u8005\u4ee5\u4e0b\u8cc7\u8a0a\uff1aUID\u3001\u53c3\u52a0\u65e5\u671f\u3001\u734e\u9805\u5167\u5bb9\u3001\u554f\u5377\u56de\u8986\u9078\u9805\u3002<br \/>\n\u2462 \u9078\u64c7\u7522\u54c1\u3001\u901a\u8def\uff1a\u554f\u5377\u3001\u5f71\u7247\uff08\u5982\u50c5\u4e00\u7a2e\u734e\u9805\u53ca\u4e00\u500b\u514c\u63db\u9ede\uff0c\u53ef\u7701\u7565\u6b64\u6b65\u9a5f\uff09<br \/>\n\u2463 \u6210\u6548\uff1a\u64f4\u5927\u597d\u53cb\u6578\uff0c\u6d3b\u7d61\u5df2\u5c01\u9396\u597d\u53cb\uff1b\u4f7f\u7528\u8005\u884c\u70ba\u641c\u96c6\u3001\u7d2f\u7a4d\u6578\u64da\uff1b\u81ea\u52d5\u8cbc\u6a19\u3001\u5206\u773e\uff1b\u7522\u54c1\u6e9d\u901a\u3001\u5ba3\u50b3\u3002<br \/>\n\u2464 \u958b\u734e\u52d5\u756b \u2192 \u7372\u5f97\u734e\u54c1<\/p>\n<p><strong><span style=\"color: #008080;\">Step3. Redemption\u00a0 \u734e\u54c1\u514c\u63db<\/span><\/strong><\/p>\n<p>\u901a\u77e5\u53ca\u514c\u63db\u9023\u7d50\uff1a\u734e\u9805\u65bc\u3010LINE\u6a02\u514c\u901a\u77e5\u3011 \u5b98\u65b9\u5e33\u865f\u9032\u884c\u901a\u77e5\uff0cURL\u578b\u734e\u9805\u6703\u7531\u3010\u734e\u9805\u514c\u63db\u3011\u53e6\u958b\u7db2\u9801\u53d6\u5f97\uff1b\u5e8f\u865f\u578b\u734e\u9805\u6703\u76f4\u63a5\u5728\u300cLINE\u6a02\u514c\u901a\u77e5\u300d\u5b98\u65b9\u5e33\u865f\u6536\u5230\u5e8f\u865f\u8a0a\u606f\u3002<\/p>\n<p>\u2460 \u4f7f\u7528\u65b9\u5f0f\uff1a\u514c\u63db\u5238\u756b\u9762\u793a\u610f\uff1a\u5230\u9054\u6307\u5b9a\u901a\u8def\u3001\u5e73\u53f0\u9032\u884c\u514c\u63db\u3002<br \/>\n\u2461 \u6210\u6548\uff1a\u7dda\u4e0b\u901a\u8def\u5df2\u4e32\u9023\uff1b\u7dda\u4e0a\u9069\u7528\u5b98\u7db2\u3001APP\uff1b\u734e\u9805\u5f62\u5f0f\u591a\u5143\u3002<\/p>\n<p>Step4. Follow-up<\/p>\n<p>\u2460 \u4f7f\u7528\u65b9\u5f0f\uff1a\u5e36\u6a19\u7c64 UID \u540d\u55ae<br \/>\n\u2461 \u6210\u6548\uff1a\u518d\u884c\u92b7\u5229\u5668\uff1b\u7cbe\u6e96\u884c\u92b7\u5fc5\u5099\uff1b\u5f8c\u7e8c\u8ffd\u8e64\u518d\u6e9d\u901a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step5. LINE \u8de8\u7522\u54c1\u7cbe\u6e96\u884c\u92b7 (Cross Targeting)\uff0c\u9023\u7d50 LINE\u5b98\u65b9\u5e33\u865f\u3001LAP\u3002<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfb0 LINE \u6a02\u514c\u7522\u54c1\u529f\u80fd<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10979\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>LINE \u6a02\u514c\u76ee\u524d\u63d0\u4f9b\u4ee5\u4e0b\u516b\u7a2e\u529f\u80fd\uff1a<\/p>\n<ul>\n<li>\u7121\u75d5\u52a0\u597d\u53cb\/\u89e3\u5c01\u9396<\/li>\n<li>\u6d3b\u52d5 URL \u4efb\u610f\u5206\u4eab<\/li>\n<li>\u554f\u5377\u8490\u96c6\u7528\u6236\u8cc7\u8a0a\u3001\u559c\u597d<\/li>\n<li>30\u79d2\u53ef\u7565\/\u4e0d\u53ef\u7565\u5f71\u7247<\/li>\n<li>\u5c08\u5c6c\u734e\u9805\u901a\u77e5<\/li>\n<li>\u4e94\u7a2e\u734e\u9805\u9078\u64c7<\/li>\n<li>\u652f\u63f4\u4e94\u7a2e\u734e\u9805\u5f62\u5f0f<\/li>\n<li>\u4e09\u7a2e\u958b\u734e\u52d5\u756b<\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a1\ufe0f\u529f\u80fd\u7279\u8272\uff1a\u7121\u75db\u5efa\u7f6e\u6d3b\u52d5\u9801\u9762\uff0cURL \u4efb\u610f\u5206\u4eab\uff1b\u7121\u75d5\u52a0\u597d\u53cb\/\u89e3\u5c01\u9396\uff1b\u5c08\u5c6c\u734e\u9805\u901a\u77e5\uff0c\u4e0d\u8017\u8a0a\u606f\u8cbb\uff1b\u5b8c\u6574\u3001\u53ef\u8b58\u5225 UID \u540d\u55ae\u3002<\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\u554f\u5377\u529f\u80fd<\/span><\/strong><\/p>\n<p>\u2460 \u81ea\u52d5\u8cbc\u6a19\u3001\u5206\u773e\u597d\u5e6b\u624b\uff0c\u554f\u5377\u586b\u5beb\u7387 100%\uff01<br \/>\n\u2461 \u554f\u5377\u50c5\u65bc\u6bcf\u4f4d\u6d88\u8cbb\u8005\u7b2c\u4e00\u6b21\u53c3\u52a0\u6d3b\u52d5\u6642\u51fa\u73fe<br \/>\n\u2462 \u554f\u5377\u5167\u5bb9\u5171\u4e94\u984c\uff0c\u5176\u4e2d\u542b\u5169\u984c\u5236\u5f0f\u53c3\u52a0\u8005\u57fa\u672c\u8cc7\u8a0a\uff08\u6027\u5225\/\u5e74\u9f61\uff09\u5269\u9918\u4e09\u984c\u53ef\u81ea\u8a02<br \/>\n\u2463 \u554f\u5377\u4f5c\u7b54\u5f62\u5f0f\u70ba\u9078\u64c7\u984c\uff08\u55ae\u9078\/\u8907\u9078\uff09\u53ca\u958b\u653e\u5f0f\u554f\u7b54<br \/>\n\u2464 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/line-sampling-part1-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u2460 \u6b63\u54c1\uff1a\u9069\u5408\u65b0\u54c1\u4e0a\u5e02\u3001\u2ed1\u9752\u54c1\u518d\u51fa\u767c\u7684\u5546\u54c1\u6d3e\u6a23\u6d3b\u52d5\uff0c\u8a98\u56e0\u9ad8\uff01<br \/>\n\u2461 \u6a23\u54c1\uff1a\u9069\u5408\u4f4e\u9810\u7b97\u6d3b\u52d5\uff0c\u9032\u884c\u5c0f\u5305\u88dd\u8a66\u5403\u3001\u8a66\u7528\uff0c\u8a98\u56e0\u4f4e\u3002<br \/>\n\u2462 \u73fe\u91d1\u5238\uff1a\u9069\u5408\u7528\u65bc\u7dda\u4e0a\u2215\u7dda\u4e0b\uff0c\u5bb9\u6613\u63d0\u5347\u8f49\u63db\u3001\u5c0e\u5165\u4eba\u6d41\uff0c\u8a98\u56e0\u9ad8\uff01<br \/>\n\u2463 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