{"id":11040,"date":"2023-08-01T11:00:57","date_gmt":"2023-08-01T03:00:57","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11040"},"modified":"2023-08-22T18:31:54","modified_gmt":"2023-08-22T10:31:54","slug":"best-practices-for-retailers","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/best-practices-for-retailers\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads 2023 \u5e74\u96f6\u552e\u5546\u6307\u5357 \ud83d\udecd"},"content":{"rendered":"<p>\u672c\u7bc7\u6587\u7ae0\u5c07\u6703\u63d0\u4f9b\u96f6\u552e\u5546\u5ba2\u6236\u4ee5\u4e0b\u5169\u9805\u5ee3\u544a\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u96f6\u552e\u5546\u6307\u5357\uff1a\u9069\u7528\u5df2\u5728 Google Merchant Center \u4e2d\u8a2d\u5b9a\u514d\u8cbb\u7522\u54c1\u8cc7\u8a0a\uff0c\u4e26\u5c07\u5e33\u6236\u9023\u7d50\u81f3 Google Ads \u7684\u3010\u521d\u7d1a\u548c\u4e2d\u7d1a\u3011\u96f6\u552e\u5ee3\u544a\u7528\u6236\u3002<\/strong><br \/>\n<strong>\u2461 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u96f6\u552e\u5546\u6307\u5357\uff1a\u9069\u7528\u65bc\u64c1\u6709\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u548c Google Ads \u5e33\u6236\u7684\u96f6\u552e\u5546\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u5982\u679c\u4f60\u5c0d\u4ee5\u4e0a\u8b70\u984c\u6709\u8208\u8da3\uff0c\u5c31\u8acb\u5feb\u8ddf\u8457 iSPOT \u7de8\u8f2f\u5011\uff0c\u4e00\u8d77\u95b1\u8b80\u6587\u7ae0\u5427\uff5e<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff1a\u7dda\u4e0a\u884c\u92b7\u8207\u5e97\u5167\u8cfc\u7269\u6b77\u7a0b\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<p>\u59a5\u5584\u904b\u7528 Google \u8cfc\u7269\u5ee3\u544a\uff0c\u5c31\u80fd\u5728\u8cfc\u7269\u6b77\u7a0b\u4e2d\u7684\u91cd\u8981\u6c7a\u7b56\u9ede\u5c55\u793a\u81ea\u5bb6\u7522\u54c1\uff0c\u5316\u6f5b\u5728\u53d7\u773e\u70ba\u5be6\u9ad4\u5546\u6a5f\uff01\u4ee5\u4e0b\u63d0\u4f9b\u4e86\u5b98\u65b9\u91cb\u51fa\u7684\u4e09\u9805\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u4f7f\u7528\u79d8\u8a23\u8207\u5efa\u8b70\u642d\u914d\u529f\u80fd\u3002<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83c\udf3a \u79d8\u8a23\u4e00\uff1a\u6539\u5584\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11042\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">Step1. \u4f7f\u7528\u9ad8\u54c1\u8cea\u8996\u89ba<\/span><\/strong><\/p>\n<p>\u4f7f\u7528\u767d\u8272\u80cc\u666f\u7684\u7522\u54c1\u7279\u5beb\u7167\uff0c\u8b93\u6d88\u8cbb\u8005\u66f4\u8f15\u9b06\u67e5\u770b\u7522\u54c1\u7d30\u7bc0\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u5176\u53c3\u8207\u5ea6\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step2. \u78ba\u4fdd\u7522\u54c1\u8cc7\u6599\u6b63\u78ba<\/span><\/strong><\/p>\n<p>\u6b63\u78ba\u7684\u8cc7\u6599\u53ef\u78ba\u4fdd\u5ee3\u544a\u80fd\u5c55\u793a\u5ba2\u6236\u6240\u9700\u7684\u8cc7\u8a0a\u3002\u5982\u679c\u7522\u54c1\u8cc7\u8a0a\u7d93\u5e38\u8b8a\u52d5\uff0c\u5efa\u8b70\u4e0a\u50b3\u5167\u5bb9\u8c50\u5bcc\u7684\u7522\u54c1\u8aaa\u660e\uff0c\u4ee5\u53ca\u66f4\u65b0\u7522\u54c1\u50f9\u683c\u548c\u4f9b\u61c9\u60c5\u5f62\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step3. \u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42<\/span><\/strong><\/p>\n<p>\u8d8a\u4f86\u8d8a\u591a\u7684\u8cfc\u7269\u8005\u5c0b\u627e\u63d0\u4f9b\u8d85\u503c\u512a\u60e0\u3001\u5feb\u901f\u904b\u9001\u548c\u7c21\u6613\u9000\u8ca8\u670d\u52d9\u7684\u7522\u54c1\u3002\u5efa\u8b70\u4f7f\u7528\u8a3b\u89e3\uff0c\u5728\u8cfc\u7269\u8005\u5c0b\u627e\u4fbf\u5229\u7684\u8cfc\u7269\u65b9\u6cd5\u6642\u5438\u5f15\u4ed6\u5011\u7684\u76ee\u5149\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f \u79d8\u8a23\u4e8c\uff1a\u900f\u904e\u5404\u7a2e\u7ba1\u9053\u89f8\u53ca\u6f5b\u5728\u6d88\u8cbb\u8005<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11043\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2.png\" alt=\"\" width=\"4266\" height=\"3200\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2.png 4266w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-2-850x638.png 850w\" sizes=\"auto, (max-width: 4266px) 100vw, 4266px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u5347\u7d1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u667a\u6167\u8cfc\u7269\u5ee3\u544a\u548c\u5730\u5340\u5ee3\u544a\u5c07\u65bc\u672a\u4f86\u5e7e\u500b\u6708\u5167\uff0c\u5347\u7d1a\u70ba\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u3002\u53ea\u9700\u4f7f\u7528\u4e00\u500b\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u5c31\u80fd\u5728\u6240\u6709 Google \u5ee3\u544a\u7ba1\u9053\u4e0a\uff08YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001\u641c\u5c0b\u806f\u64ad\u7db2\u3001\u63a2\u7d22\u3001Gmail \u548c Google \u5730\u5716\uff09\u900f\u904e\u8cfc\u7269\u5ee3\u544a\u548c\u66f4\u591a\u5ee3\u544a\u7a7a\u9593\u5438\u5f15\u5ba2\u6236\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step2. \u4e0a\u50b3\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90<\/span><\/strong><\/p>\n<p>\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u52a0\u5165\u7d20\u6750\u8cc7\u6e90\uff0c\u7fa4\u7d44\u4e2d\u7684\u6587\u5b57\u3001\u5716\u7247\u548c\u5f71\u7247\u5c31\u6703\u81ea\u52d5\u7d44\u5408\u6210\u6240\u6709\u9069\u7528\u683c\u5f0f\uff0c\u4ee5\u4fbf\u96a8\u6642\u5411\u5ba2\u6236\u986f\u793a\u6700\u8cbc\u8fd1\u9700\u6c42\u7684\u5ee3\u544a\u7d20\u6750\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u8a2d\u5b9a\u5546\u5e97\u76ee\u6a19<\/strong><\/span><\/p>\n<p>\u8a2d\u5b9a\u5546\u5e97\u76ee\u6a19\u5f8c\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6703\u5728 Google \u4e0a\u5ba3\u50b3\u5be6\u9ad4\u5546\u5e97\uff0c\u76e1\u53ef\u80fd\u63d0\u9ad8\u5e97\u5167\u50f9\u503c\uff08\u4f7f\u7528\u89aa\u81e8\u9580\u5e02\u3001\u4f86\u96fb\u9ede\u64ca\u548c\/\u6216\u8def\u7dda\u9ede\u64ca)\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step4. \u4f7f\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u529f\u80fd<\/span><\/strong><\/p>\n<p>\u4e0a\u50b3\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff08\u5305\u542b\uff0c\u4f86\u81ea\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u3001\u7db2\u7ad9\u8a2a\u5ba2\u540d\u55ae\u548c\u81ea\u8a02\u5340\u9694\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\uff09\u5c31\u80fd\u5354\u52a9\u81ea\u52d5\u5316\u529f\u80fd\u91dd\u5c0d\u73fe\u6709\u5ba2\u6236\u5b78\u7fd2\uff0c\u6709\u5229\u65bc\u66f4\u5feb\u9054\u5230\u7406\u60f3\u6210\u6548\uff0c\u4e26\u627e\u51fa\u5f9e\u672a\u6ce8\u610f\u5230\u7684\u65b0\u5340\u9694\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step5. \u4f7f\u7528\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd<\/strong><\/span><\/p>\n<p>\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u53ef\u4ee5\u8b93\u66f4\u6709\u53ef\u80fd\u4fc3\u6210\u8f49\u63db\u7684\u641c\u5c0b\u5e36\u51fa\u5ee3\u544a\u3002\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u529f\u80fd\u6703\u6839\u64da\u7db2\u7ad9\u4e0a\u7684\u5230\u9054\u7db2\u9801\uff0c\u627e\u51fa\u76f8\u95dc\u67e5\u8a62\u4e26\u52d5\u614b\u81ea\u8a02\u5ee3\u544a\u6a19\u984c\u3002\u800c\u4e14\u53ea\u6703\u5c07\u6d41\u91cf\u5e36\u5f80\u8207\u5ee3\u544a\u6d3b\u52d5\u5546\u54c1\u76ee\u9304\u76f8\u95dc\u7684\u5230\u9054\u7db2\u9801\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83c\udfa8 \u79d8\u8a23\u4e09\uff1a\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11044\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">Step1. \u4f7f\u7528\u7522\u54c1\u5206\u9801<\/span><\/strong><\/p>\n<p>\u4f7f\u7528 Google Ads \u7684\u3010\u7522\u54c1\u3011\u5206\u9801\u77ad\u89e3\u5ee3\u544a\u6d3b\u52d5\u4e2d\u500b\u5225\u7522\u54c1\u7684\u6210\u6548\u3002\u53ef\u900f\u904e\u67e5\u770b\u6d1e\u5bdf\u8cc7\u6599\u627e\u51fa\u6210\u6548\u4e0d\u5f70\u7684\u7522\u54c1\u3001\u8b58\u5225\u7f3a\u5c11\u52d5\u614b\u994b\u7d66\u5c6c\u6027\u7684\u7522\u54c1\uff0c\u4e26\u77ad\u89e3\u81ea\u5bb6\u51fa\u50f9\u7b56\u7565\u8207\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u7684\u6bd4\u8f03\u7d50\u679c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. \u5957\u7528\u6700\u4f73\u5316\u5efa\u8b70<\/strong><\/span><\/p>\n<p>\u6700\u4f73\u5316\u5efa\u8b70\u6703\u6839\u64da\u5e33\u6236\u6210\u6548\u8a18\u9304\u3001\u5ee3\u544a\u8a2d\u5b9a\u548c Google \u4e0a\u7684\u8da8\u52e2\uff0c\u986f\u793a\u6700\u5177\u5f71\u97ff\u529b\u7684\u6700\u4f73\u5316\u5546\u6a5f\uff0c\u5354\u52a9\u63d0\u5347\u6210\u6548\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step3. \u67e5\u770b\u6d1e\u5bdf\u9801\u9762<\/span><\/strong><\/p>\n<p>Google Ads \u4e2d\u7684\u3010\u6d1e\u5bdf\u300d\u9801\u9762\u53ef\u8b93\u5ee3\u544a\u7528\u6236\u77ad\u89e3\u54ea\u4e9b\u56e0\u7d20\u6709\u52a9\u65bc\u63d0\u5347\u81ea\u52d5\u5316\u6210\u6548\uff0c\u9084\u6703\u986f\u793a\u6240\u5728\u5e02\u5834\u7684\u76f8\u95dc\u8da8\u52e2\u3002\u7d93\u5e38\u67e5\u770b\u3010\u6d1e\u5bdf\u3011\u9801\u9762\uff0c\u53ef\u9032\u4e00\u6b65\u638c\u63e1\u5ba2\u6236\u8208\u8da3\u548c\u504f\u597d\u7684\u8b8a\u5316\u60c5\u6cc1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #eb7a77;\">\ud83e\udd16 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3010\u96f6\u552e\u5546\u3011\u6700\u4f73\u505a\u6cd5<\/span><\/strong><\/p>\n<p>\u9664\u4e86\u900f\u904e\u7dda\u4e0a\u5546\u5e97\uff0c\u61c9\u7528\u7a0b\u5f0f\u4e5f\u662f\u5c0e\u5165\u4eba\u6d41\u7684\u91cd\u5927\u529f\u81e3\uff01\u4ee5\u4e0b\u5c07\u6703\u53ef\u6709\u6548\u5354\u52a9\u96f6\u552e\u5546\u7528\u6236\u62d3\u5c55\u696d\u52d9\u8207\u9867\u5ba2\u50f9\u503c\u7684\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u4f7f\u7528\u8981\u9ede\u8207\u5efa\u8b70\u642d\u914d\u5de5\u5177\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u79d8\u8a23\u4e00\uff1a\u4f7f\u7528 Web to App Connect<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11045\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u4f7f\u7528\u3010Web to App Connect\u3011\u53ef\u8f15\u9b06\u5efa\u7acb\u61c9\u7528\u7a0b\u5f0f\u5167\u8f49\u63db\u8a55\u4f30\u3001\u51fa\u50f9\u548c\u6df1\u5c64\u9023\u7d50\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u512a\u8cea\u7684\u8cfc\u7269\u9ad4\u9a57\u3002Web to App Connect 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#008080;\"><strong>\u79d8\u8a23\u4e8c\uff1a\u63a1\u7528\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11046\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u4ee5 AI \u70ba\u6838\u5fc3\u57fa\u790e\uff0c\u53ea\u9700\u8981\u653e\u9001\u4e00\u500b\u5ee3\u544a\uff0c\u5c31\u80fd\u5728 Google \u641c\u5c0b\u3001Google Play\u3001YouTube \u7b49\u5404\u5927 Google \u8cc7\u6e90\uff0c\u5ba3\u50b3\u81ea\u5bb6\u61c9\u7528\u7a0b\u5f0f\u3002\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u5b9a\u7fa9\u91cd\u8981\u7684\u696d\u52d9\u76ee\u6a19\uff08\u5982\uff0c\u722d\u53d6\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u3001\u62db\u652c\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u5ba2\u6236\uff0c\u6216\u662f\u63d0\u9192\u8cfc\u7269\u8005\u5b8c\u6210\u7d50\u5e33\uff09\u4e26\u4e0a\u50b3\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\uff0c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5c31\u6703\u81ea\u52d5\u7522\u751f\u5ee3\u544a\u3001\u8abf\u6574\u51fa\u50f9\uff0c\u9032\u4e00\u6b65\u627e\u51fa\u9ad8\u50f9\u503c\u5ba2\u6236\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u79d8\u8a23\u4e09\uff1a\u65b0\u589e\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/strong><\/span><\/p>\n<p>\u5728\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u4e2d\u52a0\u5165 Google Merchant Center\u3010\u7522\u54c1\u52d5\u614b\u994b\u7d66\u6216\u696d\u52d9\u8cc7\u6599\u52d5\u614b\u994b\u7d66\u3011\u5f37\u5316\u6307\u5b9a\u76ee\u6a19\u548c\u5ee3\u544a\u683c\u5f0f\u3002\u7522\u54c1\u52d5\u614b\u994b\u7d66\u63d0\u4f9b\u8c50\u5bcc\u7684\u61c9\u7528\u7a0b\u5f0f\u5167\u7522\u54c1\u8cc7\u8a0a\u5167\u5bb9\uff08\u5305\u62ec\u7522\u54c1\u5716\u7247\uff09\u8b93\u4f7f\u7528\u8005\u5728\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u4e2d\u8cfc\u7269\u66f4\u65b9\u4fbf\uff0c\u66f4\u6709\u6548\u63a5\u89f8\u73fe\u6709\u548c\u6f5b\u5728\u7684\u61c9\u7528\u7a0b\u5f0f\u4f7f\u7528\u8005\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11047\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u88dc\u5145\uff1a\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5df2\u958b\u653e\u4f7f\u7528\u3010\u65b0\u589e\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3011\u4e26\u653e\u9001 YouTube Shorts \u5ee3\u544a\u3001YouTube 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src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u88dc\u5145\uff1a\u63a1\u7528\u5ba3\u50b3\u7d20\u6750\u8cc7\u6e90\u6642\uff0c\u53ef\u8996\u9700\u6c42\u5728\u5ee3\u544a\u7fa4\u7d44\u3001\u5ee3\u544a\u6d3b\u52d5\u6216\u5e33\u6236\u5c64\u7d1a\u5957\u7528\u4fc3\u92b7\u6d3b\u52d5\u8a73\u7d30\u8cc7\u6599\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u79d8\u8a23\u4e94\uff1a\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u3010\u5b63\u7bc0\u6027\u8abf\u6574\u529f\u80fd\u3011\u63d0\u4f9b\u4fc3\u92b7\u9031\u671f\u7684\u76f8\u95dc\u8cc7\u8a0a\uff0c\u78ba\u4fdd\u5ee3\u544a\u5728\u9019\u4e9b\u6642\u523b\u80fd\u9806\u5229\u904b\u4f5c\u3002\u53ea\u8981\u8f38\u5165\u8fd1\u671f\u6d3b\u52d5\u8a73\u60c5\u548c\u9810\u671f\u8f49\u63db\u7387\u8b8a\u5316\uff0c\u5ee3\u544a\u5c31\u80fd\u5728\u6d3b\u52d5\u671f\u9593\u8abf\u6574\u51fa\u50f9\uff0c\u4e26\u65bc\u6d3b\u52d5\u904e\u5f8c\u8b93\u6210\u6548\u56de\u6b78\u5e38\u614b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11049\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8.png\" alt=\"\" width=\"4266\" height=\"3200\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8.png 4266w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/best-practices-for-retailers-8-850x638.png 850w\" sizes=\"auto, (max-width: 4266px) 100vw, 4266px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udfb0 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/merchants\/answer\/7380908\">\u5728 Merchant Center \u4e2d\u8abf\u6574\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/9017019\">\u7279\u50f9\u8a3b\u89e3<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/9780562\">\u904b\u9001\u8a3b\u89e3<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/10220642\">\u9000\u8ca8\u8a3b\u89e3<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724492\">\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6379332\">\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454064\">\u7db2\u7ad9\u8a2a\u5ba2\u540d\u55ae<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9805516\">\u81ea\u8a02\u5340\u9694<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724897\">\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/a>\u3001<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/holiday-marketing-retail-guide\/\">2022 \u5e74 Google \u96f6\u552e\u6307\u5357<\/a>\u3001<a href=\"https:\/\/adsonair.withgoogle.com\/events\/web-to-app-connect-deep-dive#\">Web to App Connect<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\ud83e\udd96 \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u6b21\u898b\uff01<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" 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