{"id":11076,"date":"2023-08-08T11:00:49","date_gmt":"2023-08-08T03:00:49","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11076"},"modified":"2023-08-22T18:43:54","modified_gmt":"2023-08-22T10:43:54","slug":"news-2023-july-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2023-july-google-ads\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e03\u6708\u65b0\u529f\u80fd\u6574\u7406 \u26f1"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u2460 \u641c\u5c0b\u5ee3\u544a\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u529f\u80fd\u76ee\u524d\u5df2\u958b\u653e\u4f7f\u7528\u3010\u54c1\u724c\u9650\u5236\u3011\u529f\u80fd\u3002<\/strong><br \/>\n<strong>\u2461 \u5f71\u7247\u5ee3\u544a\u63a8\u51fa\u3010\u5f71\u7247\u5f37\u5316\u3011\u529f\u80fd\u4ee5\u53ca\u5168\u65b0\u7684 YouTube \u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u3002<\/strong><br \/>\n<strong>\u2462 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u63a8\u51fa\u4ee5\u3010\u5546\u5e97\u76ee\u6a19\u3011\u70ba\u76ee\u6a19\u7684\u5c08\u7528\u5ee3\u544a\uff0c\u540c\u6642\u5347\u7d1a\u4e86\u3010\u6d1e\u5bdf\u9801\u9762\u3011\u4ee5\u53ca\u63a8\u51fa\u3010\u54c1\u724c\u6392\u9664\u689d\u4ef6\u3011\u5168\u65b0\u529f\u80fd\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u56de\u9867 2023 \u5e74\u4e03\u6708\u4efd\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \u26f0<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\">\ud83e\udd96 \u641c\u5c0b\u5ee3\u544a<\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u5ee3\u6cdb\u6bd4\u5c0d\u958b\u653e\u4f7f\u7528\u3010\u54c1\u724c\u9650\u5236\u3011\u529f\u80fd<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11088\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u555f\u7528\u65b0\u7684\u5ee3\u6cdb\u6bd4\u5c0d\u8a2d\u5b9a\u5f8c\uff0c\u5373\u53ef\u4f7f\u7528\u54c1\u724c\u9650\u5236\u3002\u54c1\u724c\u9650\u5236\u6703\u7be9\u9078\u5ee3\u6cdb\u6bd4\u5c0d\u6d41\u91cf\uff0c\u78ba\u4fdd\u5ee3\u544a\u50c5\u89f8\u53ca\u5305\u542b\u60a8\u9078\u5b9a\u54c1\u724c\u7684\u641c\u5c0b\uff08\u5982\uff0cFitbit\uff09\u6216\u8207\u9019\u4e9b\u54c1\u724c\u76f8\u95dc\u7684\u7522\u54c1\u641c\u5c0b\uff08\u5982\uff0cVersa 4\uff09\u82e5\u904e\u53bb\u57fa\u65bc\u7279\u5b9a\u7684\u54c1\u724c\u9700\u6c42\uff0c\u53ea\u80fd\u4f7f\u7528\u3010\u5b8c\u5168\u6bd4\u5c0d\u3011\uff0c\u73fe\u5728\u53ef\u4ee5\u642d\u914d\u4f7f\u7528\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u3011\u548c\u3010\u54c1\u724c\u9650\u5236\u3011\u529f\u80fd\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\u4e26\u63d0\u5347\u5ee3\u544a\u6210\u6548\uff0c\u540c\u6642\u6eff\u8db3\u54c1\u724c\u9700\u6c42\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a1\ufe0f\u6ce8\u610f\uff1a\u54c1\u724c\u9650\u5236\u529f\u80fd\u76ee\u524d\u53ea\u9069\u7528\u65bc\u3010\u5ee3\u6cdb\u6bd4\u5c0d\u3011\u5ee3\u544a\uff0c\u5728\u8a2d\u5b9a\u4e2d\u53ef\u9032\u884c\u4e00\u9375\u8abf\u6574\uff0c\u8b93\u5ee3\u544a\u5347\u7d1a\u70ba\u5ee3\u6cdb\u6bd4\u5c0d\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\">\ud83c\udf08 <strong>\u5f71\u7247\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u63a8\u51fa\u3010\u5f71\u7247\u5f37\u5316\u3011\u529f\u80fd<\/span><\/strong><\/p>\n<p>\u900f\u904e\u5f71\u7247\u5f37\u5316\uff08Video Enhancements\uff09\u88fd\u4f5c\u591a\u7a2e\u7d93\u904e\u5f37\u5316\u7684\u5f71\u7247\u7248\u672c\u3002\u9019\u9805\u529f\u80fd\u7684\u76ee\u6a19\u662f\u63d0\u5347\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u7684\u8f49\u63db\u6210\u6548\u3002\u4f8b\u5982\uff0c\u5c07\u6a6b\u5f0f\u5f71\u7247\u88fd\u4f5c\u6210\u76f4\u5f0f\u5f71\u7247\uff0c\u8b93\u5f71\u7247\u66f4\u9069\u5408\u5728\u76f4\u5f0f\u87a2\u5e55\u4e0a\u64ad\u653e\u3002\u4ee5\u4e0b\u70ba\u57f7\u884c\u5f71\u7247\u5f37\u5316\u53ef\u5e36\u4f86\u7684\u5ee3\u544a\u512a\u52e2\uff1a<\/p>\n<p>\u2460 \u9054\u6210\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\uff1a\u555f\u7528\u5f71\u7247\u5f37\u5316\uff0c\u53ef\u8a2d\u5b9a\u66f4\u5177\u5438\u5f15\u529b\u4e14\u6548\u679c\u66f4\u51fa\u8272\u7684\u5ee3\u544a\uff0c\u9032\u800c\u63d0\u5347\u8f49\u63db\u7387\u3002<br \/>\n\u2461 \u7bc0\u7701\u6642\u9593\u548c\u8cc7\u6e90\uff1a\u7531 Google AI \u6280\u8853\u4ee3\u66ff\u4f7f\u7528\u8005\u88fd\u4f5c\u591a\u7a2e\u5f71\u7247\u7248\u672c\u3002<br \/>\n\u261e \u5f71\u7247\u5f37\u5316\u529f\u80fd\u9810\u8a2d\u70ba\u958b\u555f\uff0c\u53ef\u96a8\u6642\u53ef\u4ee5\u524d\u5f80\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u95dc\u9589\u5f71\u7247\u5f37\u5316\u529f\u80fd\u3002<br \/>\n\u2462 \u53ea\u6709\u5728\u6709\u6a5f\u6703\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u6642\uff0c\u7cfb\u7d71\u624d\u6703\u9001\u65b0\u7684\u76f4\u5f0f\u548c\u6b63\u65b9\u5f62\u5f71\u7247\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u539f\u59cb\u6bd4\u4f8b 16:9<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CfHEeyzNOvM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0\u76f4\u5f0f\u5f71\u7247 9:16<\/strong><\/p>\n<p>https:\/\/youtube.com\/shorts\/KO1DF-AMF6c?feature=share<\/p><\/blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"color: #008080;\">YouTube \u5168\u65b0\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90<\/span><\/strong><\/p>\n<p>Google AI \u53ef\u904b\u7528\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u3001\u7522\u54c1\u52d5\u614b\u994b\u7d66\u548c\u61c9\u7528\u7a0b\u5f0f\u5546\u5e97\u8cc7\u8a0a\u2026\u2026\u7b49\u4f86\u6e90\u7684\u73fe\u6709\u7d20\u6750\u8cc7\u6e90\uff0c\u88fd\u4f5c\u51fa\u65b0\u7684\u6a2a\u5411\u3001\u6b63\u65b9\u5f62\u76f4\u5411\u5f71\u7247\u5ee3\u544a\u3002Google AI \u9084\u80fd\u6839\u64da\u6a6b\u5411\u5f71\u7247\u88fd\u4f5c\u76f4\u5411\u5f71\u7247\u5ee3\u544a\uff0c\u9069\u5408\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684 YouTube Short \u904b\u7528 Google \u7684\u6587\u5b57\u8f49\u97f3\u6280\u8853\uff0c\u70ba\u5f71\u7247\u52a0\u5165\u65c1\u767d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11086\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc8e \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/span><\/strong><\/h3>\n<p><strong><span style=\"color: #008080;\">\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/span><\/strong><\/p>\n<p>\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u8457\u91cd\u65bc\u7c21\u5316\u53ca\u63d0\u5347\u96e2\u7dda\u696d\u52d9\u76ee\u6a19\u6210\u6548\u3002\u5546\u5bb6\u53ef\u900f\u904e\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u5411\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u6c7a\u5b9a\u9020\u8a2a\u5546\u5e97\u6642\u6a5f\u548c\u65b9\u5f0f\u7684\u76f8\u95dc\u8cc7\u8a0a\u3002\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u76ee\u6a19\u70ba\u5584\u7528\u89aa\u81e8\u9580\u5e02\u3001\u5546\u5e97\u92b7\u552e\u3001\u4f86\u96fb\u9ede\u64ca\u6216\u898f\u5283\u8def\u7dda\u9ede\u64ca\uff0c\u76e1\u91cf\u63d0\u9ad8\u5e97\u5167\u50f9\u503c\u548c\u8f49\u63db\uff0c\u4e26\u5728\u591a\u9805 Google \u8cc7\u6e90\u548c\u806f\u64ad\u7db2\u4e2d\u5ba3\u50b3\u60a8\u7684\u71df\u696d\u5730\u9ede\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a1\ufe0f\u6ce8\u610f\uff1a\u5efa\u7acb\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6642\uff0c\u5fc5\u9808\u5b9a\u7fa9\u8981\u5ba3\u50b3\u7684\u5546\u5e97\u4f4d\u7f6e\u3002\u9023\u7d50\u5546\u5bb6\u6a94\u6848\u6216\u9078\u53d6\u7d93\u92b7\u9ede\uff0c\u5373\u53ef\u5b9a\u7fa9\u8981\u5ba3\u50b3\u7684\u5546\u5e97\u4f4d\u7f6e\u3002<\/strong><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11087\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11089\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"color: 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11090\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"color: 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-july-google-ads-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf3f \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13721847?sjid=16194269403148096258-AP&amp;hl=zh-Hant#Search\">\u54c1\u724c\u9650\u5236\u529f\u80fd<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13602916?sjid=6660226321303951440-AP\">2023 GML\uff1a\u641c\u5c0b\u5ee3\u544a\u7bc7<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13652431?hl=zh-Hant&amp;sjid=304734861135022625-AP\">\u5f71\u7247\u5f37\u5316\u529f\u80fd<\/a>\uff08<a href=\"https:\/\/www.youtube.com\/watch?v=CfHEeyzNOvM\">\u539f\u59cb\u6bd4\u4f8b 9:16<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/shorts\/KO1DF-AMF6c\">\u76f4\u5f0f\u5f71\u7247 9:16 <\/a>\uff09\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13603926?sjid=6660226321303951440-AP\">2023 GML\uff1a\u5f71\u97f3\u7bc7<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12971048?hl=zh-Hant&amp;sjid=304734861135022625-AP\">\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13721847?sjid=304734861135022625-AP#Search\">\u6392\u9664\u7279\u5b9a\u54c1\u724c\u6d41\u91cf<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472?sjid=6660226321303951440-AP\">\u6d1e\u5bdf\u9801\u9762<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u6b21\u898b \ud83c\udf1d<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" 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