{"id":11103,"date":"2023-08-25T11:00:15","date_gmt":"2023-08-25T03:00:15","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11103"},"modified":"2023-08-21T10:21:22","modified_gmt":"2023-08-21T02:21:22","slug":"2023-meta-news-july-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2023-meta-news-july-part2\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Meta Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0\uff1a\u4e0b\u7bc7 \ud83c\udf3f"},"content":{"rendered":"<p>\ud83d\udc08 \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<p>\u2460 \u5ee3\u544a\u7ba1\u7406\u54e1\u63a8\u51fa\u3010\u4e92\u52d5\u89c0\u770b\u3011\u6b78\u56e0\u6a21\u578b<br \/>\n\u2461 Meta \u4e92\u52d5\u89c0\u770b\u5e38\u898b\u554f\u984c\u90fd\u5728\u9019\uff5e<br \/>\n\u2462 \u5ee3\u544a\u7ba1\u7406\u54e1\u73fe\u5df2\u63d0\u4f9b\u65b0\u7684\u9810\u7b97\u8d85\u82b1\u6307\u5357<br \/>\n\u2463 Instagram 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href=\"https:\/\/www.i-spotmedia.com\/Blog\/2023-meta-news-july-part1\/\">\u9019\u88e1<\/a>\u3011\u95b1\u8b80 \ud83d\udc40<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u5ee3\u544a\u7ba1\u7406\u54e1<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u5ee3\u544a\u7ba1\u7406\u54e1\u63a8\u51fa\u3010\u4e92\u52d5\u89c0\u770b\u3011\u6b78\u56e0\u6a21\u578b<\/strong><\/span><\/p>\n<p>\u81ea 2023.6.22 \u8d77\uff0cMeta \u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u65b0\u63a8\u51fa\u3010\u4e92\u52d5\u89c0\u770b\u6b78\u56e0\u3011\u7684\u65b0\u6b78\u56e0\u8a2d\u5b9a\u3002\u4e92\u52d5\u89c0\u770b\u662f\u4e00\u7a2e\u6b78\u56e0\u8a2d\u5b9a\uff0c\u5b83\u6703\u5831\u544a\u7528\u6236\u5728\u89c0\u770b\u53ef\u8def\u904e\u7684\u5f71\u7247\u5ee3\u544a\u81f3\u5c11 10 \u79d2\u5f8c\uff0c\u6216\u7576\u5f71\u7247\u5ee3\u544a\u9577\u5ea6\u4e0d\u5230 10 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srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">\u4e92\u52d5\u89c0\u770b\u5e38\u898b\u554f\u984c<\/span><\/strong><\/p>\n<p>Q. \u4e92\u52d5\u89c0\u770b\u7684\u6b78\u56e0\u671f\u9593\u6709\u591a\u9577\uff1f<br \/>\nA. \u4e92\u52d5\u89c0\u770b\u7684\u6b78\u56e0\u671f\u9593\u70ba 24 \u5c0f\u6642\u3002<\/p>\n<p>Q. 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class=\"alignnone size-full wp-image-11135\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-6.png\" alt=\"\" width=\"1280\" height=\"960\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd \u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Instagram \u958b\u653e\u672a\u958b\u8a2d\u5546\u5e97\u7684\u5ee3\u544a\u4e3b\u4f7f\u7528\u5e36\u6709\u5546\u54c1\u6a19\u7c64\u7684\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u81ea 2023.7.24 \u8d77\uff0c\u53ea\u8981\u5ee3\u544a\u4e3b\u70ba\u5ee3\u544a\u8a2d\u7f6e\u4e86\u7522\u54c1\u76ee\u9304\uff0c\u5373\u4f7f\u672a\u66fe\u5728 Instagram \u4e0a\u958b\u8a2d\u5546\u5e97\uff0c\u4e5f\u5c07\u53ef\u4f7f\u7528\u5e36\u6709\u5546\u54c1\u6a19\u7684\u5ee3\u544a\u3002\u5e36\u6709\u5546\u54c1\u6a19\u7684\u5ee3\u544a\u6703\u5c07\u7528\u6236\u76f4\u63a5\u5f15\u5c0e\u81f3\u5546\u54c1\u60c5\uff08PDP\uff09\u5373\u7528\u6236\u53ef\u76f4\u63a5\u5728\u5ee3\u544a\u4e2d\u8cfc\u7269\uff0c\u8f15\u9b06\u5b8c\u6210\u5f9e\u767c\u73fe\u5230\u8cfc\u8cb7\u7684\u904e\u7a0b\u3002<\/p>\n<p>\u90e8\u5206\u7814\u7a76\u986f\u793a\uff0c\u8207\u672a\u5e36\u6709\u5546\u54c1\u6a19\u7684\u5ee3\u544a\u76f8\u6bd4\uff0c\u5e36\u6709\u5546\u54c1\u6a19\u7684\u5ee3\u544a\u80fd\u6709\u6548\u63d0\u5347\u5ee3\u544a\u6210\u6548\uff08\u6bcf\u8f49\u63db\u589e\u5e45\u6210\u672c\u63d0\u9ad8 20-30%\uff09\u82e5\u5ee3\u544a\u4e3b\u4e4b\u524d\u5728 Instagram \u4e0a\u958b\u8a2d\u4e86\u5546\u5e97\uff0c\u5373\u4f7f\u5728\u516b\u6708\u5f8c\u5931\u53bb\u5c0d\u5546\u5e97\u7684\u6b0a\u9650\uff08\u5c24\u5176\u9999\u6e2f\u5e02\u5834\uff09\u4e5f\u80fd\u7e7c\u7e8c\u5728 Instagram \u4f7f\u7528\u5e36\u6709\u5546\u54c1\u7684\u5ee3\u544a\u82e5\u5ee3\u544a\u4e3b\u5f9e\u672a\u5728\u00a0 Instagram \u4e0a\u958b\u8a2d\u5546\u5e97\uff0c\u5247\u8981\u5ee3\u544a\u4e3b\u64c1\u6709\u6b63\u5728\u4f7f\u7528\u4e2d\u7684\u7522\u54c1\u76ee\u9304\uff0c\u5c31\u53ef\u4f7f\u7528\u5e36\u6709\u5546\u54c1\u6a19\u7684\u5ee3\u544a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11134\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u9ad8\u6548\u901f\u6210\uff0b\u76ee\u9304\u5ee3\u544a\u8f2a\u64ad\u683c\u5f0f\u4e2d\u7684\u91cd\u8907\u66dd\u5149\u5ee3\u544a\u6295\u905e\u66f4\u65b0<\/strong><\/span><\/p>\n<p>\u81ea 2023.6.22 \u8d77\uff0cMeta \u958b\u653e\u91dd\u5c0d\u4f7f\u7528\u8f2a\u64ad\u683c\u5f0f\u4ecb\u7d39\u5361\u7684\u9ad8\u6548\u901f\u6210+\u76ee\u9304\u5ee3\u544a\u884c\u92b7\u6d3b\u52d5\u3002\u7576\u8a72\u6236\u5df2\u88ab\u6295\u653e\u4e00\u5ee3\u544a\uff0c\u5ee3\u544a\u518d\u6b21\u6295\u653e\u6642\u5c07\u81ea\u52d5\u6efe\u52d5\u5230\u7b2c\u4e8c\u5f35\u5361\uff0c\u4ee5\u4fbf\u7372\u53d6\u8a72\u7528\u6236\u770b\u5230\u7684\u6240\u6709\u5f8c\u7e8c\u66dd\u5149\u3002\u96d6\u7136\u91cd\u8907\u793a\u5ee3\u544a\u5c0d\u65bc\u5e36\u52d5\u518d\u6b21\u4e92\u52d5\u5f88\u6709\u7528\uff0c\u4f46\u4e0d\u65b7\u5730\u770b\u5230\u4e00\u5ee3\u544a\u53ef\u80fd\u6703\u5c0e\u81f4\u5275\u610f\u75b2\u3002\u00b7\u7d93\u904e\u5167\u90e8\u6e2c\u8a66\u4e5f\u986f\u793a\uff0c\u5728\u5f8c\u7e8c\u5ee3\u544a\u793a\u4e2d\u5c07\u7528\u6236\u5f15\u5c0e\u5230\u7b2c\u4e8c\u5f35\u5361\u4e0a\u53ef\u4ee5\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf10 \u7db2\u7ad9\u4e8b\u4ef6<\/span><\/strong><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u96e2\u7dda\u8f49\u63db API \u5c07\u4e0d\u518d\u652f\u63f4\u96e2\u7dda\u4e8b\u4ef6<\/strong><\/span><\/p>\n<p>\u81ea 2023 \u5e74 2 \u6708\u8d77\uff0c\u8f49\u63db API \u5df2\u5b8c\u5168\u652f\u63f4\u96e2\u7dda\u4e8b\u4ef6\u3002Meta \u5c07\u7db2\u7ad9\u4e8b\u4ef6 API \u548c\u96e2\u7dda\u4e8b\u4ef6 API \u5408\u4e8c\u70ba\u4e00\uff0c\u5e0c\u671b\u80fd\u7c21\u5316\u4e26\u6539\u5584\u5ee3\u544a\u4e3b\u4f7f\u7528\u8de8\u7ba1\u9053\u884c\u92b7\u6578\u64da\u7684\u65b9\u5f0f\uff0c\u9032\u800c\u6539\u5584\u5ee3\u544a\u6700\u4f73\u5316\u3001\u81ea\u5b9a\u7fa9\u53d7\u773e\u548c\u6210\u6548\u8861\u91cf\u3002\u81ea 2023.5.23 \u767c\u5e03\u7684\u5716\u5f62 API \u7b2c 17 \u7248\u958b\u59cb\uff0c\u7dda\u8f49\u63db API \u5c07\u4e0d\u518d\u652f\u63f4\u96e2\u7dda\u4e8b\u4ef6\u3002\u96e2\u7dda\u8f49\u63db API \u5c07\u65bc 2024 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u505c\u7528\u3002\u5efa\u8b70\u5ee3\u544a\u4e3b\u5c07\u8f49\u63db API \u7528\u65bc\u65b0\u7684\u6574\u5408\u3002\u4e5f\u5efa\u8b70\u76ee\u524d\u6709\u96e2\u7dda\u8f49\u63db API \u6574\u5408\u7684\u5ee3\u544a\u4e3b\u5728 2024 Q3 \u524d\uff0c\u5c07\u5176\u6574\u5408\u8f49\u63db\u70ba\u8f49\u63db API \u6574\u5408\uff0c\u5728\u6210\u529f\u5b8c\u6210\u4e4b\u524d\u4e0d\u8981\u66f4\u65b0\u5176\u96e2\u7dda\u8f49\u63db API\u3002<\/p>\n<p>\u7136\u800c\uff0c\u65b0\u7684\u8cc7\u6599\u96c6\u4e0d\u6703\u4fdd\u7559\u904e\u53bb\u5c0d\u539f\u6709\u96e2\u7dda\u4e8b\u4ef6\u7d44\u5408 ID \u7684\u5b78\u7fd2\u3002\u5982\u679c\u9019\u6703\u5c0d\u60a8\u9020\u6210\u56f0\u64fe\uff0c\u5efa\u8b70\u900f\u904e\u8f49\u63db API \u5411\u8cc7\u6599\u96c6\u50b3\u9001\u6578\u64da\uff0c\u540c\u6642\u7dad\u6301\u73fe\u6709\u7684\u7dda\u8f49\u63db API\uff08v16 \u6216\u66f4\u65e9\u7248\u672c\uff09\u4e26\u4f7f\u7528\u96e2\u7dda\u4e8b\u4ef6\u7d44\u5408\uff0c\u4ee5\u7372\u53d6\u6b64\u8cc7\u6599\u91cd\u758a\u671f\u7684\u6578\u64da\u8cc7\u6599\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u96e2\u7dda\u8f49\u63db API \u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<p>Q. \u5f9e\u96e2\u7dda\u8f49\u63db API \u8f49\u79fb\u5230\u8f49\u63db API \u662f\u5426\u80fd\u652f\u63f4\u96e2\u7dda\u8f49\u63db\u6700\u4f73\u5316\uff1f<br \/>\nA. \u4e0d\u884c\u3002\u900f\u904e\u8f49\u63db API \u50b3\u9001\u7684\u96e2\u7dda\u4e8b\u4ef6\uff08\u900f\u904e &#8216;physical_store&#8217;actionsource \u4e26\u8207\u8cc7\u6599\u96c6\u9023\u7d50\uff09\u53ef\u7528\u65bc\u6210\u6548\u8861\u91cf\u548c\u81ea\u5b9a\u7fa9\u53d7\u773e\uff0c\u4f46\u4e0d\u80fd\u7528\u65bc\u5ee3\u544a\u6700\u4f73\u5316\u3002<\/p>\n<p>Q. \u96e2\u7dda\u6d3b\u52d5\u7684\u8f49\u63db API \u80fd\u5920\u8b93\u6211\u6839\u64da\u540c\u6642\u5728\u7db2\u7ad9\u4e0a\u548c\u5728\u5be6\u9ad4\u5e97\u5167\u8cfc\u7269\u7684\u9867\u5ba2\u5275\u5efa\u81ea\u5b9a\u7fa9\u53d7\u773e\u55ce\uff1f<br \/>\nA. \u76ee\u524d\u53d7\u773e\u5de5\u5177\u4e26\u672a\u652f\u63f4\u5c07\u96e2\u7dda\u548c\u7db2\u7ad9\u53d7\u773e\u76f8\u7d50\u5408\u3002<\/p>\n<p>Q. \u662f\u5426\u80fd\u900f\u904e\u8f49\u63db API \u9598\u9053\u6574\u5408\u6211\u7684\u96e2\u7dda\u6578\u64da\uff0c\u5982\u679c\u53ef\u4ee5\uff0c\u5982\u4f55\u5b8c\u6210\u6574\u5408\uff1f<br \/>\nA. \u8f49\u63db API \u9598\u9053\u4e26\u672a\u63d0\u4f9b\u63d0\u7dda\u4e8b\u4ef6\u7684\u4efb\u4f55\u9644\u52a0\u80fd\u3002\u6211\u5011\u5efa\u8b70\u4f7f\u7528\u8f49\u63db API \u9598\u9053\u7684\u5ee3\u544a\u4e3b\u7e7c\u7e8c\u4f7f\u7528\u96e2\u7dda\u8f49\u63db APIv16 \u6216\u66f4\u7684\u7248\u672c\uff0c\u6216\u900f\u904e\u73fe\u6709\u7684\u96e2\u7dda\u5408\u4f5c\u5925\u4f34\u5b8c\u6210\u6574\u5408\u76f4\u5230\u8f49\u63db API \u9598\u9053\u652f\u63f4\u8a72\u529f\u80fd\u3002<\/p>\n<p>Q. \u5c07\u6211\u7684\u96e2\u7dda\u8cc7\u6599\u6574\u5408\u5230 Meta \u5e73\u53f0\u6709\u4f55\u50f9\u503c\uff1f<br \/>\nA. \u7576\u5ee3\u544a\u4e3b\u4f7f\u7528\u8f49\u63dbAPI\u50b3\u9001\u96e2\u7dda\u4e8b\u4ef6\u6642\uff0c\u5c07\u6709\u52a9\u65bc\u8861\u91cf\u7531 Meta \u5ee3\u544a\u5e36\u52d5\u7684\u5be6\u9ad4\u5e97\u9762\u6210\u679c\uff0c\u4e26\u6839\u64da\u96e2\u7dda\u4e8b\u4ef6\u5275\u5efa\u81ea\u5b9a\u5ee3\u544a\u53d7\u773e\u548c\u985e\u5ee3\u544a\u53d7\u773e\uff0c\u9032\u884c\u8f49\u63db\u63d0\u5347\u7814\u7a76\u4ee5\u4e86\u89e3 Meta \u5ee3\u544a\u5c0d\u5be6\u9ad4\u5e97\u9762\u7684\u8cfc\u8cb7\u6709\u4f55\u5f71\u97ff\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/1362234537597370\">\u95dc\u65bc\u9ad8\u6548\u901f\u6210+ \u8cfc\u7269\u884c\u92b7\u6d3b\u52d5<\/a>\u3001<a href=\"https:\/\/drive.google.com\/file\/d\/1Qz2RAuSiTCQx_PS_TjA0b5boIwXCWEia\/view\">App Aggregate Event Measurement<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/721422165168355?id=187729866578361\">Meta \u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf<\/a>\uff08<a href=\"https:\/\/www.facebook.com\/business\/help\/617021863580582?id=1877298665783613\">\u4f7f\u7528\u8cc7\u683c<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1356268495231843\">Apple \u7684 SKAdNetwork \u7684\u5ee3\u544a\u7ba1\u7406\u54e1\u5206\u6790\u5831\u544a<\/a>\uff09\u3001<a href=\"https:\/\/developer.apple.com\/app-store\/ad-attribution\/\">ad attribution<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1055388958765938\">\u4e92\u52d5\u89c0\u770b<\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/deduplicate-pixel-and-server-events\">\u8f49\u63db API \u4e8b\u4ef6<\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/verifying-setup\">\u9a57\u8b49\u4e8b\u4ef6<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/help\/instagram\/300971227771670\">\u5546\u54c1\u6a19\u7c64<\/a>\u3001<a href=\"https:\/\/help.instagram.com\/1481397725397629\">\u520a\u767b\u542b\u6709\u5546\u54c1\u6a19\u7c64\u548c\u7d50\u5e33\u529f\u80fd\u7684\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/help.instagram.com\/772817050237551\">\u5efa\u7acb\u542b\u6709\u5546\u54c1\u6a19\u7c64\u7684\u65b0\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/help.instagram.com\/384793215494212\">\u5c07\u73fe\u6709\u7684\u8cfc\u7269\u8cbc\u6587\u4f5c\u70ba\u542b\u6709\u5546\u54c1\u6a19\u7c64\u7684\u5ee3\u544a\u520a\u767b<\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/offline-events\">\u96e2\u7dda\u8f49\u63db API<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/inspiration\/creative-hub\">\u5ee3\u544a\u5275\u610f\u4e2d\u5fc3<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/marketing-partners\">Meta Business Partners<\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/\">Meta Developers<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/foresight\">Meta foresight<\/a>\u3001<a href=\"https:\/\/business.instagram.com\/success\">instagram \u6210\u529f\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/success\">facebook \u6210\u529f\u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\">Meta \u8aaa\u660e\u4e2d\u5fc3<\/a>\u3001<a href=\"https:\/\/business.instagram.com\/\">instagram \u8aaa\u660e\u4e2d\u5fc3<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u6b21\u898b \ud83c\udf1e<\/p>\n<hr \/>\n<p><a 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