{"id":11105,"date":"2023-08-22T11:00:16","date_gmt":"2023-08-22T03:00:16","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11105"},"modified":"2023-08-21T10:21:05","modified_gmt":"2023-08-21T02:21:05","slug":"2023-meta-news-july-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2023-meta-news-july-part1\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Meta Ads \u4e03\u6708\u7522\u54c1\u66f4\u65b0\uff1a\u4e0a\u7bc7 \ud83c\udfb0"},"content":{"rendered":"<p class=\"p2\"><span class=\"s2\">\ud83d\udd4a<\/span> \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<p class=\"p2\">\u2460 \u81ea\u52d5\u5316\u5ee3\u544a\u63a8\u51fa\u3010\u9ad8\u6548\u901f\u6210\uff0b\u8cfc\u7269\u884c\u92b7\u6d3b\u52d5\u3011\u7522\u54c1\u6539\u9032\u6307\u5357<br \/>\n\u2461 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u958b\u653e\u4f7f\u7528\u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf<br \/>\n\u2462 Meta 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alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11139\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h3><\/h3>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83e\udd16<\/span> \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/strong><\/span><\/h3>\n<p class=\"p5\"><strong><span style=\"color: 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srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong>\u5f59\u7e3d\u4e8b\u4ef6\u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<p class=\"p2\">Q. \u5ee3\u544a\u4e3b\u5982\u4f55\u5f97\u77e5\u4ed6\u5011\u662f\u5426\u7b26\u5408\u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\u7684\u4f7f\u7528\u8cc7\u683c\uff1f<br \/>\nA. 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AEM \u5206\u6790\u5831\u544a\u652f\u63f4\u54ea\u4e9b\u6b78\u56e0\u671f\u9593\uff1f<br \/>\nA. \u6b64\u6b21\u66f4\u65b0\u5f8c\uff0c\u91dd\u5c0d\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u884c\u92b7\u6d3b\u52d5 MAI \u662f\u4ee5\u9ede\u64ca\u5f8c\u4e00\u5929\u7684\u6b78\u56e0\u8a2d\u5b9a\u70ba\u57fa\u790e\uff0c\u800c\u91dd\u5c0d\u5b89\u88dd\u5f8c\u4e8b\u4ef6\uff08\u5982\uff0c\u4f86\u81ea\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u6700\u4f73\u5316\u548c\u6d88\u8cbb\u91d1\u984d\u6700\u4f73\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u6700\u4f73\u5316 AEO \u53ca\u6d88\u8cbb\u91d1\u984d\u6700\u4f73\u5316 VO \u4e8b\u4ef6\uff09\u5206\u6790\u5831\u544a\u6703\u4ee5\u9ede\u64ca\u5f8c 1 \u5929\u6216 7 \u5929\u70ba\u4f9d\u64da\u3002<\/p>\n<p class=\"p2\">Q. \u5ee3\u544a\u4e3b\u70ba\u4f55\u5206\u5225\u67e5\u770b AEM \u5831\u544a\u8ddf SKAN \u5831\u544a\u6642\u6578\u64da\u4e0a\u7684\u843d\u5dee\uff1f<br \/>\nA. 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src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2023-meta-news-july-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p class=\"p6\"><span style=\"color: #008080;\"><strong>\u8f49\u63db\u63d0\u5347\u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<p class=\"p2\">Q. \u8f49\u63db\u63d0\u5347\u7814\u7a76\u53ef\u4f7f\u7528\u54ea\u4e9b\u8cc7\u6599\u4f86\u6e90\uff1f\u662f\u5426\u5df2\u5c0d\u591a\u4f86\u6e90\u4e8b\u4ef6\u9032\u884c\u6392\u91cd\u7684\u8655\u7406\uff1f<br \/>\nA. \u8f49\u63db API \u6216\u8f49\u63db API \u9598\u9053\uff08\u5305\u62ec\uff0c\u61c9\u7528\u7a0b\u5f0f\u3001\u7db2\u9801\u548c\u96e2\u7dda\u4e8b\u4ef6\uff09\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6 API\u3001SDK\u3001\u884c\u52d5\u8861\u91cf\u5408\u4f5c\u5925\u4f34\u548c\u50cf\u7d20\u3002\u5ee3\u544a\u4e3b\u53ef\u4efb\u610f\u7d44\u5408\u4e0a\u8ff0\u652f\u63f4\u7684\u8cc7\u6599\u4f86\u6e90\u56de\u50b3\u7684\u6578\u64da\u9032\u884c\u8f49\u63db\u63d0\u5347\u7814\u7a76\u3002\u4f86\u81ea\u4e0d\u540c\u8cc7\u6599\u4f86\u6e90\u7684\u4e8b\u4ef6\u53ef\u4f9d\u7167\u9700\u6c42\u5f59\u7e3d\u5f8c\u7528\u65bc\u5831\u544a\u4e2d\u3002<\/p>\n<p class=\"p2\">\u7576\u5ee3\u544a\u4e3b\u4f7f\u7528\u5099\u63f4\u8a2d\u5b9a\uff08redundantsetup\uff09\u6642\uff0c\u5fc5\u9808\u8a2d\u5b9a\u4e00\u500b\u522a\u9664\u91cd\u8907\u9805\u76ee\u65b9\u6cd5\uff0c\u9032\u800c\u78ba\u4fdd\u5ee3\u544a\u6295\u905e\u7cfb\u7d71\u80fd\u5920\u5340\u5206\u4e0d\u540c\u548c\u91cd\u758a\u7684\u4e8b\u4ef6\u3002\u6b64\u4efd\u6703\u8aaa\u660e\u591a\u7a2e\u5ee3\u544a\u4e3b\u53ef\u9078\u64c7\u7684\u522a\u9664\u91cd\u8907\u9805\u76ee\u65b9\u6cd5\uff0c\u5354\u52a9 Facebook \u522a\u8907\u7684\u4e8b\u4ef6\u8f49\u63db\u63d0\u5347\u6703\u8003\u616e\u5ee3\u544a\u6295\u905e\u7cfb\u7d71\u4e2d\u522a\u9664\u91cd\u8907\u5f8c\u7684\u4e8b\u4ef6\u3002<\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.facebook.com\/business\/help\/1362234537597370\"><span class=\"s8\">\u95dc\u65bc\u9ad8\u6548\u901f\u6210+ \u8cfc\u7269\u884c\u92b7\u6d3b\u52d5<\/span><\/a>\u3001<a href=\"https:\/\/drive.google.com\/file\/d\/1Qz2RAuSiTCQx_PS_TjA0b5boIwXCWEia\/view\"><span class=\"s8\">App Aggregate Event Measurement<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/721422165168355?id=187729866578361\"><span class=\"s8\">Meta \u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf<\/span><\/a>\uff08<a href=\"https:\/\/www.facebook.com\/business\/help\/617021863580582?id=1877298665783613\"><span class=\"s8\">\u4f7f\u7528\u8cc7\u683c<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1356268495231843\"><span class=\"s8\">Apple \u7684 SKAdNetwork \u7684\u5ee3\u544a\u7ba1\u7406\u54e1\u5206\u6790\u5831\u544a<\/span><\/a>\uff09\u3001<a href=\"https:\/\/developer.apple.com\/app-store\/ad-attribution\/\"><span class=\"s8\">ad attribution<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1055388958765938\"><span class=\"s8\">\u4e92\u52d5\u89c0\u770b<\/span><\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/deduplicate-pixel-and-server-events\"><span class=\"s8\">\u8f49\u63db API \u4e8b\u4ef6<\/span><\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/verifying-setup\"><span class=\"s8\">\u9a57\u8b49\u4e8b\u4ef6<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/help\/instagram\/300971227771670\"><span class=\"s8\">\u5546\u54c1\u6a19\u7c64<\/span><\/a>\u3001<a href=\"https:\/\/help.instagram.com\/1481397725397629\"><span class=\"s8\">\u520a\u767b\u542b\u6709\u5546\u54c1\u6a19\u7c64\u548c\u7d50\u5e33\u529f\u80fd\u7684\u5ee3\u544a<\/span><\/a>\u3001<a href=\"https:\/\/help.instagram.com\/772817050237551\"><span class=\"s8\">\u5efa\u7acb\u542b\u6709\u5546\u54c1\u6a19\u7c64\u7684\u65b0\u5ee3\u544a<\/span><\/a>\u3001<a href=\"https:\/\/help.instagram.com\/384793215494212\"><span class=\"s8\">\u5c07\u73fe\u6709\u7684\u8cfc\u7269\u8cbc\u6587\u4f5c\u70ba\u542b\u6709\u5546\u54c1\u6a19\u7c64\u7684\u5ee3\u544a\u520a\u767b<\/span><\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/offline-events\"><span class=\"s8\">\u96e2\u7dda\u8f49\u63db API<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/inspiration\/creative-hub\"><span class=\"s8\">\u5ee3\u544a\u5275\u610f\u4e2d\u5fc3<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/marketing-partners\"><span class=\"s8\">Meta Business Partners<\/span><\/a>\u3001<a href=\"https:\/\/developers.facebook.com\/\"><span class=\"s8\">Meta Developers<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/foresight\"><span class=\"s8\">Meta foresight<\/span><\/a>\u3001<a href=\"https:\/\/business.instagram.com\/success\"><span class=\"s8\">instagram \u6210\u529f\u6848\u4f8b<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/success\"><span class=\"s8\">facebook \u6210\u529f\u6848\u4f8b<\/span><\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\"><span class=\"s8\">Meta \u8aaa\u660e\u4e2d\u5fc3<\/span><\/a>\u3001<a href=\"https:\/\/business.instagram.com\/\"><span class=\"s8\">instagram \u8aaa\u660e\u4e2d\u5fc3<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u672c\u9031\u4e94\u5c07\u6703\u91cb\u51fa Meta \u66f4\u65b0\u5831\u4e0b\u7bc7\uff0c\u8acb\u8a18\u5f97\u56de\u4f86\u95b1\u8b80\u5537 \ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e45\u7b49\u5566\uff5eMeta 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