{"id":11110,"date":"2023-08-29T11:00:26","date_gmt":"2023-08-29T03:00:26","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11110"},"modified":"2023-08-21T10:21:10","modified_gmt":"2023-08-21T02:21:10","slug":"meta-lead-ads-update-2023","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/meta-lead-ads-update-2023\/","title":{"rendered":"\u3010\u672c\u6708\u7126\u9ede\u3011Meta Ads \u540d\u55ae\u578b\u5ee3\u544a\u66f4\u65b0 \ud83c\udfa8"},"content":{"rendered":"

\u26a1\ufe0f \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n

\u4eca\u5e74\u590f\u5929\uff0cMeta \u5c07\u91dd\u5c0d\u540d\u55ae\u578b\u5ee3\u544a\u63a8\u51fa\u4ee5\u4e0b\u4e09\u9805\u5168\u65b0\u529f\u80fd\uff1a<\/p>\n

\u2460 \u8868\u55ae\u529f\u80fd\uff1a\u689d\u4ef6\u908f\u8f2f
\n\u2461 \u8868\u55ae\u529f\u80fd\uff1a\u700f\u89bd\u5668\u9644\u52a0\u5167\u5bb9\u5373\u6642\u8868\u55ae
\n\u2462 \u901a\u8a71\u529f\u80fd\uff1a\u56de\u96fb\u8acb\u6c42<\/p>\n

\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3\u8a73\u7d30\u7684\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udc68\ud83c\udffb\u200d\ud83d\ude80<\/p>\n

\n

\u260e\ufe0f \u901a\u8a71\u529f\u80fd\u66f4\u65b0<\/strong><\/span><\/h3>\n

\u85c9\u7531\u81ea\u8a02\u901a\u8a71\u9ad4\u9a57\u7372\u53d6\u66f4\u9ad8\u8cea\u91cf\u7684\u9867\u5ba2\u540d\u55ae\u3002\u6700\u65b0\u63a8\u51fa\u7684\u529f\u80fd\u70ba\u3010\u56de\u96fb\u8acb\u6c42\u3011\u63d0\u4f9b\u6f5b\u5728\u9867\u5ba2\u53ef\u4ee5\u900f\u904e Messenger \u8acb\u6c42\u4f01\u696d\u5546\u5bb6\u65bc\u7279\u5b9a\u6642\u6bb5\u56de\u96fb\u3002\u6b64\u529f\u80fd\u5c07\u6709\u52a9\u65bc\u672a\u63d0\u4f9b 24\/7 \u96fb\u8a71\u670d\u52d9\u6216\u7dda\u4e0a\u5ba2\u670d\u7684\u5546\u5bb6\u66f4\u6709\u6548\u7684\u6536\u96c6\u540d\u55ae\u53ca\u56de\u96fb\u65b9\u5f0f\u3002<\/p>\n

\"\"<\/h3>\n

 <\/p>\n

\ud83c\udfaf Meta \u8868\u55ae\u529f\u80fd\u66f4\u65b0<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u85c9\u7531\u81ea\u8a02\u8868\u55ae\u529f\u80fd\u7372\u53d6\u66f4\u9ad8\u8cea\u91cf\u7684\u9867\u5ba2\u540d\u55ae\uff0c\u81ea\u8a02\u8868\u55ae\u529f\u80fd\u53ef\u4f9d\u7167\u60a8\u9078\u64c7\u7684\u8868\u683c\u5f62\u5f0f\u5ba2\u88fd\u5316\u8868\u55ae\u5167\u5bb9\u3002\u7576\u7528\u6236\u63d0\u4ea4\u8868\u55ae\u8cc7\u8a0a\u5f8c\uff0c\u63d0\u4f9b\u5982\uff0c\u6587\u7ae0\u3001\u767d\u76ae\u66f8\u3001\u5831\u50f9\u2026\u2026\u7b49\u5167\u5bb9\uff0c\u53ef\u4f7f\u7528\u4ee5\u4e0b\u5168\u65b0\u529f\u80fd\u9032\u884c\u7be9\u9078\uff1a<\/p>\n

\u2460 \u689d\u4ef6\u908f\u8f2f\uff08\u539f\u540d\u7a31\uff1a\u540d\u55ae\u904e\u6ffe\uff09\u53ef\u4ee5\u6839\u64da\u6f5b\u5728\u9867\u5ba2\u5373\u6642\u7684\u56de\u7b54\uff0c\u6539\u8b8a\u4e0b\u4e00\u500b\u554f\u984c\u6216\u9023\u7d50\u9801\u9762\uff0c\u9032\u800c\u5354\u52a9\u5ee3\u544a\u7528\u6236\u8490\u96c6\u66f4\u7cbe\u6e96\u7684\u5ba2\u88fd\u5316\u8cc7\u8a0a\u3001\u7be9\u9078\u6389\u4e0d\u7b26\u5408\u689d\u4ef6\u7684\u6f5b\u5728\u9867\u5ba2\u3002
\n\u2461 \u700f\u89bd\u5668\u9644\u52a0\u5167\u5bb9\u5373\u6642\u8868\u55ae\uff08\u539f\u540d\u7a31\uff1a\u8868\u55ae\u64f4\u5145\uff09\u7528\u6236\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u8f15\u89f8\u6216\u9ede\u64ca\u5ee3\u544a\u6642\u5c31\u80fd\u770b\u5230\u60a8\u7684\u7db2\u7ad9\u3002\u5ee3\u544a\u7528\u6236\u53ef\u5728\u700f\u89bd\u5668\u4e2d\u6dfb\u52a0\u5176\u4ed6\u806f\u7d61\u65b9\u5f0f\uff0c\u65b9\u4fbf\u7528\u6236\u8207\u60a8\u806f\u7edc\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u5373\u6642\u8868\u55ae\u6703\u4f7f\u7528\u81ea\u52d5\u586b\u5145\u529f\u80fd\u4f86\u5feb\u901f\u6536\u96c6\u4eba\u5011\u7684\u806f\u7e4b\u8a0a\u606f\u548c\u5176\u4ed6\u76f8\u95dc\u8a73\u7d30\u8cc7\u8a0a\u3002<\/p>\n

\"\"<\/p>\n

\u5728\u5373\u6642\u8868\u55ae\u4e2d\u4f7f\u7528\u689d\u4ef6\u908f\u8f2f<\/strong><\/span><\/p>\n

Step1. \u70ba\u540d\u55ae\u578b\u5ee3\u544a\u5efa\u7acb\u5373\u6642\u8868\u55ae<\/a> \u261e \u9ede\u64ca\u81ea\u8a02\u554f\u984c \u261e \u65b0\u589e\u554f\u984c\u3002
\nStep2. \u9ede\u64ca\u55ae\u9078\u984c \u261e \u689d\u4ef6\u908f\u8f2f\u958b\u95dc \u261e \u65b0\u589e\u554f\u984c \u261e \u63d0\u4f9b\u554f\u984c\u4ee5\u53ca\u7b2c\u4e00\u500b\u56de\u8986\u7684\u7b54\u6848\u3002
\nStep3. \u9ede\u64ca\u908f\u8f2f\u4e0b\u65b9\u7684\u9078\u64c7\u4e0b\u4e00\u6b65\u4f86\u6c7a\u5b9a\u6f5b\u5728\u9867\u5ba2\u63a5\u4e0b\u4f86\u770b\u5230\u7684\u5167\u5bb9\u3002\u4e0b\u4e00\u6b65\u9078\u9805\u5305\u542b\uff1a<\/p>\n

\u2460 \u524d\u5f80\u554f\u984c\uff1a\u5f15\u5c0e\u6f5b\u5728\u9867\u5ba2\u770b\u5230\u65b0\u554f\u984c\u6216\u65e2\u6709\u554f\u984c\u3002
\n\u2461 \u63d0\u4ea4\u8868\u55ae\uff1a\u8490\u96c6\u6f5b\u5728\u9867\u5ba2\u7684\u8cc7\u8a0a\uff0c\u4e26\u5f15\u5c0e\u5c0d\u65b9\u81f3\u81ea\u8a02\u7d50\u675f\u9801\u9762\u3002
\n\u2462 \u95dc\u9589\u8868\u55ae\uff1a\u5c07\u7528\u6236\u8996\u70ba\u975e\u6f5b\u5728\u9867\u5ba2\uff0c\u4e26\u5c07\u5c0d\u65b9\u5f15\u5c0e\u81f3\u81ea\u8a02\u7d50\u675f\u9801\u9762\u3002<\/p>\n

\n

\u26a1\ufe0f\u70ba\u6240\u6709\u554f\u984c\u7684\u56de\u7b54\u91cd\u8907\u64cd\u4f5c\u6b64\u6b65\u9a5f\u3002\u78ba\u4fdd\u81f3\u5c11\u4e00\u500b\u908f\u8f2f\u70ba\u63d0\u4ea4\u8868\u55ae\u548c\u95dc\u9589\u8868\u55ae\u3002<\/strong><\/p>\n<\/blockquote>\n

Step4. \u9032\u5165\u3010\u96b1\u79c1\u653f\u7b56\u3011\u65b0\u589e\u96b1\u79c1\u653f\u7b56\u7db2\u5740\u548c\u9078\u586b\u81ea\u8a02\u514d\u8cac\u8072\u660e \u261e \u9ede\u64ca\u5132\u5b58\u8349\u7a3f\u6216\u767c\u4f48\u3002<\/p>\n

\u4f7f\u7528\u700f\u89bd\u5668\u9644\u52a0\u5167\u5bb9\u5373\u6642\u8868\u55ae<\/span><\/strong><\/p>\n

Step1. \u524d\u5f80 Meta \u5ee3\u544a\u7ba1\u7406\u54e1\u4e26\u9078\u64c7\u3010\u958b\u767c\u6f5b\u5728\u9867\u5ba2\u3011\u76ee\u6a19\u3002
\nStep2. \u5728\u3010\u958b\u767c\u6f5b\u5728\u9867\u5ba2\u884c\u92b7\u6d3b\u52d5\u3011\u65b0\u589e\u884c\u92b7\u6d3b\u52d5\u8a73\u60c5\uff08\u8996\u9700\u6c42\u52a0\u5165 A\/B Test\uff09\u261e \u9ede\u64ca\u3010\u65b0\u7684\u958b\u767c\u6f5b\u5728\u9867\u5ba2\u5ee3\u544a\u7d44\u5408\u3011\u6216\u3010\u7e7c\u7e8c\u3011\u3002
\nStep3. \u5728\u8f49\u63db\u4e0b\u65b9\u9078\u64c7\u3010\u7db2\u7ad9\u3011\u261e \u586b\u59a5\u9810\u7b97\u548c\u6392\u7a0b\u3001\u5ee3\u544a\u53d7\u773e\u3001\u7248\u4f4d\u548c\u6700\u4f73\u5316\u8207\u6295\u905e\u8cc7\u8a0a \u261e \u9ede\u64ca\u3010\u65b0\u7684\u958b\u767c\u6f5b\u5728\u9867\u5ba2\u5ee3\u544a\u3011\u6216\u3010\u7e7c\u7e8c\u3011\u3002
\nStep4. \u5728\u8eab\u5206\u5340\u584a\u9078\u64c7\u4ee3\u8868\u5ee3\u544a\u7684 Facebook \u7c89\u7d72\u5c08\u9801 \u261e \u5728\u5ee3\u544a\u5275\u610f\u4f86\u6e90\u9078\u64c7\u624b\u52d5\u4e0a\u50b3\u6216\u76ee\u9304 \u261e \u683c\u5f0f\u9078\u64c7\u55ae\u4e00\u5716\u50cf\u6216\u5f71\u7247\u6216\u8f2a\u64ad\u3002
\nStep5. \u5728\u3010\u5ee3\u544a\u5275\u610f\u3011\u4e2d\u65b0\u589e\u5f71\u97f3\u7d20\u6750\u3001\u6a19\u984c\u548c\u8aaa\u660e \u261e \u5728\u3010\u76ee\u7684\u5730\u3011\u9078\u64c7\u7db2\u7ad9\u4e26\u8f38\u5165\u7db2\u7ad9\u7db2\u5740\u548c\u986f\u793a\u9023\u7d50\u3002Step6. \u5728\u3010\u700f\u89bd\u5668\u9644\u52a0\u5167\u5bb9\u3011\u9078\u64c7\u5373\u6642\u8868\u55ae\u4e26\u9ede\u64ca\u5efa\u7acb\u8868\u55ae \u261e \u9ede\u64ca\u3010\u5efa\u7acb\u8868\u55ae\u3011\u6216\u9078\u64c7\u65e2\u6709\u8868\u55ae\u4e26\u9ede\u64ca\u8907\u88fd\u5716\u793a\u5373\u53ef\u8907\u88fd \u261e \u9ede\u64ca\u5132\u5b58\u8349\u7a3f\u6216\u767c\u4f48 \u261e \u5b8c\u6210 \u26a1\ufe0f<\/p>\n

\n

\u26a0\ufe0f \u6ce8\u610f\uff1a\u5132\u5b58\u8349\u7a3f\u6703\u5132\u5b58\u5df2\u4fee\u6539\u7684\u8349\u7a3f\uff0c\u800c\u767c\u4f48\u5247\u6703\u767c\u4f48\u8868\u55ae\u3002\u5982\u679c\u60a8\u5c1a\u672a\u5b8c\u6210\u6240\u6709\u8b8a\u66f4\uff0c\u8acb\u9ede\u64ca\u5132\u5b58\u8349\u7a3f\uff0c\u4ee5\u4fbf\u7a0d\u5f8c\u8fd4\u56de\u518d\u7e7c\u7e8c\u3002<\/strong><\/p>\n<\/blockquote>\n

\ud83c\udf08 \u88dc\u5145\uff1aMeta \u540d\u55ae\u578b\u5ee3\u544a\u8a0a\u606f\u65b0\u529f\u80fd<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\n

\ud83c\udf3a\u5ef6\u4f38\u95b1\u8b80\uff1a\u5728\u5373\u6642\u8868\u55ae\u4f7f\u7528\u689d\u4ef6\u908f\u8f2f\u4f86\u7be9\u9078\u51fa\u7b26\u5408\u8cc7\u683c\u7684\u6f5b\u5728\u9867\u5ba2<\/a>\u3001\u5728 Meta \u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u4f7f\u7528\u700f\u89bd\u5668\u9644\u52a0\u5167\u5bb9\u5373\u6642\u8868\u55ae<\/a>\u3001\u901a\u8a71\u78ba\u8a8d\u9ede\u64ca\u6b21\u6578<\/a>\u3001\u8861\u91cf\u6307\u6a19\u4f30\u8a08\u503c<\/a>\u3001\u7528\u6236\u81f4\u96fb\u6b21\u6578<\/a>\u3001\u5efa\u7acb\u65b0\u7684\u5373\u6642\u8868\u55ae<\/a><\/strong><\/p>\n<\/blockquote>\n

\ud83c\udf3f \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff01<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5167\u542b\u5fae\u91cf\u7684\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb<\/p>\n","protected":false},"author":1,"featured_media":11116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[28,605,161,403,740,376,294,738,739],"class_list":["post-11110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-facebook","tag-meta","tag-161","tag-403","tag-740","tag-376","tag-294","tag-738","tag-739"],"yoast_head":"\n\u3010\u672c\u6708\u7126\u9ede\u3011Meta Ads \u540d\u55ae\u578b\u5ee3\u544a\u66f4\u65b0 By iSPOT Media \ud83c\udfa8<\/title>\n<meta name=\"description\" content=\"\u26a1\ufe0f \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u4eca\u5e74\u590f\u5929\uff0cMeta \u5c07\u91dd\u5c0d\u540d\u55ae\u578b\u5ee3\u544a\u63a8\u51fa\u4ee5\u4e0b\u4e09\u9805\u5168\u65b0\u529f\u80fd\uff1a\u2460 \u8868\u55ae\u529f\u80fd\uff1a\u689d\u4ef6\u908f\u8f2f\u2461 \u8868\u55ae\u529f\u80fd\uff1a\u700f\u89bd\u5668\u9644\u52a0\u5167\u5bb9\u5373\u6642\u8868\u55ae\u2462 \u901a\u8a71\u529f\u80fd\uff1a\u56de\u96fb\u8acb\u6c42\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3\u8a73\u7d30\u7684\u66f4\u65b0\u8cc7\u8a0a\u5427 \ud83d\udc68\ud83c\udffb\u200d\ud83d\ude80\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/meta-lead-ads-update-2023\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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