{"id":11352,"date":"2023-11-24T11:00:15","date_gmt":"2023-11-24T03:00:15","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11352"},"modified":"2023-11-14T15:32:14","modified_gmt":"2023-11-14T07:32:14","slug":"enhanced-conversions-with-gtm","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/enhanced-conversions-with-gtm\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011\u5145\u6eff\u5b89\u5168\u611f\u7684\u6578\u64da\u641c\u96c6\u65b9\u5f0f\uff1a\u7db2\u9801\u5f37\u5316\u8f49\u63db \ud83d\udcaa\ud83c\udffb"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\">\u4eca\u5929\uff0c\u6211\u5011\u8981\u4f86\u5206\u4eab\u4e00\u9805\u672c\u6708\u63a8\u51fa\u7684\u65b0\u529f\u80fd\uff1a\u7db2\u9801\u5f37\u5316\u8f49\u63db\u3002\u9019\u9805\u529f\u80fd\u70ba\u3010\u5f37\u5316\u8f49\u63db\u3011\u7684\u5ef6\u4f38\u529f\u80fd\uff0c\u53ef\u63d0\u9ad8\u8a55\u4f30\u6e96\u78ba\u5ea6\uff0c\u8f14\u52a9\u73fe\u6709\u7684\u8f49\u63db\u6a19\u8a18\uff0c\u4ee5\u78ba\u4fdd\u96b1\u79c1\u5b89\u5168\u7684\u505a\u6cd5\uff0c\u50b3\u9001\u7db2\u7ad9\u4e0a\u7d93\u96dc\u6e4a\u8655\u7406\u7684\u7b2c\u4e00\u65b9\u8f49\u63db\u8cc7\u6599\u3002\u4ee5\u4e0b\u6211\u5011\u5c07\u793a\u7bc4\u5982\u4f55\u900f\u904e GTM \u8a2d\u5b9a\u3010\u7db2\u9801\u5f37\u5316\u8f49\u63db\u3011\u3002<\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\">\u7db2\u7ad9\u5f37\u5316\u529f\u80fd\u8a2d\u5b9a\u65b9\u5f0f<\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>Step1. \u555f\u7528\u5f37\u5316\u8f49\u63db<\/strong><\/span><\/p>\n<p>\u2460 \u82e5\u8981\u555f\u7528\u589e\u5f37\u578b\u8f49\u5316\uff0c\u8acb\u5148\u524d\u5f80 Google Ads \u5e33\u6236\u4e2d\u7684\u3010\u76ee\u6a19\u3011<br \/>\n\u2461 \u9ede\u64ca\u3010\u8f49\u63db\u3011\u261e\u3010\u8a2d\u5b9a\u3011\u261e \u9078\u64c7\u3010\u7db2\u7ad9\u5f37\u5316\u8f49\u63db\u3011\u9ede\u9078\u3010\u958b\u555f\u7db2\u7ad9\u5f37\u5316\u8f49\u63db\u529f\u80fd\u3011<br \/>\n\u261e \u5982\u679c\u5c1a\u672a\u7c3d\u7f72\u670d\u52d9\u689d\u6b3e\uff0c\u5247\u6703\u986f\u793a\u670d\u52d9\u689d\u6b3e\u8a0a\u606f\u3002 \u95b1\u8b80\u689d\u6b3e\u4e26\u9ede\u64ca\u3010\u540c\u610f\u3011\u7e7c\u7e8c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11360\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-1-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p style=\"text-align: left;\">\u2462 \u9ede\u9078\u4e0b\u62c9\u5f0f\u9078\u55ae\uff0c\u9078\u64c7\u4e00\u7a2e\u65b9\u6cd5\u4f86\u8a2d\u5b9a\u53ca\u7ba1\u7406\u4f7f\u7528\u8005\u63d0\u4f9b\u7684\u8cc7\u6599 \u261e \u9078\u53d6\u3010Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u3011<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11362\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-3-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11361\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-2-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/strong><\/p>\n<p>\u261e \u5982\u679c\u4e0d\u78ba\u5b9a\u8981\u9078\u53d6\u54ea\u7a2e\u6a19\u8a18\u65b9\u6cd5\uff0c\u8acb\u9078\u64c7\u3010\u6211\u8a72\u4f7f\u7528\u54ea\u4e00\u7a2e\u65b9\u6cd5\uff1f\u3011\u261e \u8f38\u5165\u7db2\u7ad9\u7db2\u57df \u261e \u9ede\u9078\u3010\u6aa2\u67e5\u7db2\u5740\u3011\u67e5\u770b\u5efa\u8b70\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step2. \u8a2d\u5b9a Google \u4ee3\u78bc<\/span><\/strong><\/p>\n<p>\u2460 \u9ede\u9078\u3010\u524d\u5f80 Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u3011\u9078\u64c7\u8a2d\u5b9a\u65b9\u5f0f\u3002\u76ee\u524d\u53ef\u4f7f\u7528\u4ee5\u4e0b\u4e09\u7a2e\u65b9\u6cd5\u5728 google tag \u4e2d\u8a2d\u5b9a\u5f37\u5316\u8f49\u63db\uff1a<\/p>\n<blockquote>\n<ul>\n<li style=\"text-align: left;\"><strong>\u81ea\u52d5\u5075\u6e2c\uff1a\u8b93\u4ee3\u78bc\u81ea\u52d5\u5075\u6e2c\u4f7f\u7528\u8005\u5728\u7db2\u9801\u4e0a\u63d0\u4f9b\u7684\u8cc7\u6599\u3002\u9019\u662f\u6700\u7c21\u55ae\u5feb\u901f\u7684\u8a2d\u5b9a\u65b9\u6cd5\uff0c\u4f46\u53ef\u9760\u7a0b\u5ea6\u8f03\u4f4e\u3002<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>CSS \u8a2d\u5b9a\uff1a\u5728\u7db2\u7ad9\u4e0a\u52a0\u5165\u7a0b\u5f0f\u78bc\u7247\u6bb5\uff0c\u50b3\u9001\u7d93\u96dc\u6e4a\u8655\u7406\u7684\u5ba2\u6236\u8cc7\u6599\u4ee5\u9032\u884c\u6bd4\u5c0d\u3002\u9019\u7a2e\u65b9\u6cd5\u53ef\u6709\u6548\u63d0\u5347\u5f37\u5316\u8f49\u63db\u6e96\u78ba\u5ea6\u3002<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>\u624b\u52d5\u8a2d\u5b9a\uff1a\u5728\u7db2\u9801\u4e0a\u624b\u52d5\u6307\u5b9a CSS \u9078\u53d6\u5668\u6216 JavaScript \u8b8a\u6578\uff0c\u5176\u4e2d\u5305\u542b\u4f7f\u7528\u8005\u63d0\u4f9b\u7684\u8cc7\u6599\u3002\u9019\u7a2e\u65b9\u6cd5\u6bd4\u81ea\u52d5\u5075\u6e2c\u7cbe\u78ba\uff0c\u4f46\u4e0d\u5982\u7a0b\u5f0f\u78bc\u65b9\u5f0f\u53ef\u9760\u3002<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<p>\u261e \u7b2c\u4e09\u6b65\u9a5f\u6211\u5011\u5c07\u793a\u7bc4\u6700\u70ba\u63a8\u85a6\u7684\u3010CSS\u3011\u8a2d\u5b9a\u65b9\u5f0f<\/p>\n<p><strong><span style=\"color: #008080;\">Step3. CSS \u8a2d\u5b9a<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11363\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-4-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u2460 \u9078\u64c7\u3010\u5de5\u4f5c\u5340\u3011\u261e \u9ede\u9078\u3010\u4ee3\u78bc\u3011<br \/>\n\u2461 \u9078\u53d6\u8981\u5c0e\u5165\u5f37\u5316\u8f49\u63db\u7684 Google Ads \u8f49\u63db\u8ffd\u8e64\u4ee3\u78bc\uff0c\u4e26\u9032\u884c\u4fee\u6539\u3002<br \/>\n\u2462 \u78ba\u8a8d\u8f49\u63db\u8ffd\u8e64 ID \u548c\u6a19\u7c64\u3002<br \/>\n\u2463 \u9ede\u9078\u3010\u7d0d\u5165\u4f7f\u7528\u8005\u5728\u60a8\u7db2\u7ad9\u4e0a\u63d0\u4f9b\u7684\u8cc7\u6599\u3011\u261e\u3010\u9078\u53d6\u4f7f\u7528\u8005\u63d0\u4f9b\u7684\u8cc7\u6599\u8b8a\u6578\u3011\u261e\u3010\u65b0\u589e\u8b8a\u6578\u3011<br \/>\n\u2464 \u5728\u3010\u4f7f\u7528\u8005\u63d0\u4f9b\u7684\u8cc7\u6599\u8b8a\u6578\u3011\u4e2d\u9078\u53d6\u3010\u7a0b\u5f0f\u78bc\u3011<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11364\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-5-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11365\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-6-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u2465 \u5728\u3010\u8acb\u9078\u64c7\u8b8a\u6578\u985e\u578b\u3011\u4e0b\u65b9\u9078\u53d6\u3010\u81ea\u8a02 JavaScript\u3011\u5c07\u4e0b\u5217\u7a0b\u5f0f\u78bc\u8907\u88fd\u5230\u81ea\u8a02 JavaScript \u8b8a\u6578\u4e2d\uff1a<\/p>\n<blockquote><p><span class=\"red-text\">function<\/span>\u00a0<span class=\"websearch-blue-text\">()\u00a0<\/span>{<\/p>\n<p><span class=\"red-text\">return\u00a0<\/span>{<\/p>\n<p><span class=\"green-text\">&#8220;email&#8221;:\u00a0<\/span><span class=\"websearch-blue-text\">\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u8b8a\u6578<\/span>\u00a0<span class=\"green-text\">, \/\/ \u5c07\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u8b8a\u6578\u66ff\u63db\u6210\u7528\u4f86\u64f7\u53d6\u4f7f\u7528\u8005\u96fb\u5b50\u90f5\u4ef6\u7684\u8b8a\u6578\u540d\u7a31<\/span><\/p>\n<p><span class=\"green-text\">&#8220;phone_number&#8221;:<\/span>\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u96fb\u8a71\u865f\u78bc\u8b8a\u6578<\/span>\u00a0, \/\/ \u70ba\u60a8\u7684\u96fb\u8a71\u865f\u78bc\u8b8a\u6578\u548c\u4e0b\u65b9\u8b8a\u6578\u540d\u7a31\u91cd\u8907\u6b64\u6b65\u9a5f<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"green-text\">&#8220;address&#8221;<\/span>: {<\/p>\n<p><span class=\"green-text\">&#8220;first_name&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u540d\u5b57\u8b8a\u6578 ,<\/span><\/p>\n<p><span class=\"green-text\">&#8220;last_name&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u59d3\u6c0f\u8b8a\u6578\u00a0<\/span>,<\/p>\n<p><span class=\"green-text\">&#8220;street&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u8857\u9053\u5730\u5740\u8b8a\u6578<\/span>\u00a0,<\/p>\n<p><span class=\"green-text\">&#8220;city&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u57ce\u5e02\u8b8a\u6578<\/span>\u00a0,<\/p>\n<p><span class=\"green-text\">&#8220;region&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u5340\u57df\u8b8a\u6578<\/span>\u00a0,<\/p>\n<p><span class=\"green-text\">&#8220;postal_code&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u90f5\u905e\u5340\u865f\u8b8a\u6578<\/span>\u00a0,<\/p>\n<p><span class=\"green-text\">&#8220;country&#8221;<\/span>:\u00a0<span class=\"websearch-blue-text\">\u60a8\u7684\u570b\u5bb6\/\u5730\u5340\u8b8a\u6578<\/span><\/p>\n<p>}<\/p>\n<p>}<\/p>\n<p>}<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11366\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7.png\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7.png 1280w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/enhanced-conversions-with-gtm-7-850x638.png 850w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u261e \u96fb\u8a71\u865f\u78bc\u5fc5\u9808\u63a1\u7528 E.164 \u683c\u5f0f\uff0c\u4e5f\u5c31\u662f 11 \u5230 15 \u4f4d\u6578\uff0c\u5167\u542b\u52a0\u865f (+) \u524d\u7f6e\u5b57\u5143\u548c\u570b\u5bb6\/\u5730\u5340\u4ee3\u78bc\uff0c\u4f46\u4e0d\u542b\u7834\u6298\u865f\u3001\u65b9\u62ec\u865f\u6216\u7a7a\u683c\u3002<\/p>\n<p>\u2466 \u8acb\u5c07\u4e0a\u8ff0\u7a0b\u5f0f\u78bc\u4e2d\u5404\u985e\u5ba2\u6236\u8cc7\u6599\u7684\u9810\u7559\u4f4d\u7f6e\u8b8a\u6578 (\u4f8b\u5982\uff1a\u96fb\u5b50\u90f5\u4ef6\u8b8a\u6578)\uff0c\u66ff\u63db\u6210\u5167\u542b\u8f49\u63db\u9801\u4e0a\u5ba2\u6236\u8cc7\u6599\u7684\u5168\u57df JavaScript \u8b8a\u6578\u540d\u7a31\u3002<br \/>\n\u261e 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