{"id":11421,"date":"2023-12-19T11:00:57","date_gmt":"2023-12-19T03:00:57","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11421"},"modified":"2023-12-20T11:23:58","modified_gmt":"2023-12-20T03:23:58","slug":"news-2023-dec-meta-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2023-dec-meta-ads\/","title":{"rendered":"\u3010Meta \u71df\u990a\u3011Facebook Ads \u5341\u4e8c\u6708\u65b0\u529f\u80fd\u6574\u7406 \ud83c\udf84"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\udd8c \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u2460 Meta \u91dd\u5c0d\u3010Messenger\u3001Instagram\u3001WhatsApp\u3011\u7b49\u5ee3\u544a\u5347\u7d1a\u4e86\u767c\u8a0a\u5ee3\u544a\u529f\u80fd<\/strong><br \/>\n<strong>\u2461 \u81ea\u52a9\u5f0f\u8f49\u63db\u63d0\u5347\u7814\u7a76\u5c07\u5e36\u4f86\u3010\u591a\u7d44\u5225\u6e2c\u8a66\u3001\u589e\u52a0\u65b0\u7684\u5ee3\u544a\u4f86\u6e90\u9078\u9805\u3001\u667a\u6167\u9078\u64c7\u3001\u96fb\u5b50\u90f5\u4ef6\u901a\u77e5\u3011\u56db\u9805\u5168\u65b0\u5167\u5bb9<\/strong><br \/>\n<strong>\u2462 AEM \u61c9\u7528\u7a0b\u5f0f\u5c07\u958b\u653e\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf 7 \u5929\u548c 28 \u5929\u5b89\u88dd\u5831\u544a<\/strong><br \/>\n<strong>\u2463 \u5ee3\u544a\u5c64\u7d1a\u6b0a\u9650\u5c07\u958b\u653e Meta Business Suite \u4f7f\u7528<\/strong><br \/>\n<strong>\u2464 Meta \u91dd\u5c0d\u5e36\u6709\u3010\u9ad8\u6548\u901f\u6210\uff0b\u76ee\u9304\u3011\u7684 Instagram Reels \u8f2a\u64ad\u5ee3\u544a\u63a8\u51fa\u65b0\u8a2d\u8a08<\/strong><\/p>\n<\/blockquote>\n<p>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u7684 Meta Ads \u5347\u7d1a\u5167\u5bb9\u5427 \u2603\ufe0f<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcee \u767c\u8a0a\u5ee3\u544a\u65b0\u529f\u80fd<\/strong><\/span><\/h3>\n<p>\u5927\u91cf\u6210\u529f\u6848\u4f8b\u548c\u6210\u6548\u7814\u7a76\u986f\u793a\uff0c\u5728\u73fe\u6709\u884c\u92b7\u6d3b\u52d5\u4e2d\u65b0\u589e Instagram Direct \u548c Messenger \u540d\u55ae\u578b\u5ee3\u544a\uff0c\u53ef\u4ee5\u964d\u4f4e\u6bcf\u7b46\u6f5b\u5728\u9867\u5ba2\u6210\u672c\u548c\u6bcf\u7b46\u512a\u8cea\u6f5b\u5728\u9867\u5ba2\u6210\u672c\uff0c\u540c\u6642\u63d0\u9ad8\u5ee3\u544a\u7684\u89f8\u53ca\u4eba\u6578\u3002\u6700\u8fd1\u91dd\u5c0d\u5168\u7403\u591a\u500b\u5ee3\u544a\u4e3b\u5c55\u958b\u7684\u4e00\u9805\u6e2c\u8a66\uff0c\u986f\u793a Messenger \u65b0\u589e\u5230\u6a19\u6e96\u5373\u6642\u8868\u55ae\u884c\u92b7\u6d3b\u52d5\u5f8c\uff0c\u6bcf\u7b46\u6f5b\u5728\u9867\u5ba2\u6210\u672c\u964d\u4f4e\u4e86 8%\uff0c\u89f8\u53ca\u4eba\u6578\u589e\u52a0\u4e8648%\u3002<\/p>\n<p>Meta \u5728 Messenger \u540d\u55ae\u578b\u8a0a\u5ee3\u544a\uff08CTM-LG\uff09\u548c Instagram Diect \u540d\u55ae\u578b\u8a0a\u5ee3\u544a\uff08CTD-LG\uff09\u4e2d\u63d0\u4f9b\u958b\u767c\u6f5b\u5728\u9867\u5ba2\u670d\u52d9\uff0c\u672c\u6708\u958b\u59cb\u5c0d WhatsApp \u540d\u55ae\u578b\u767c\u8a0a\u5ee3\u544a\uff08CTWA-LG\uff09\u9032\u884c beta \u6e2c\u8a66\u3002Meta \u9084\u70ba\u540d\u55ae\u578b\u5ee3\u544a\u63d0\u4f9b\u4e86\u76ee\u7684\u5730\u6700\u4f73\u5316\uff08DO\uff09\u9019\u662f\u4e00\u7a2e\u7d50\u5408\u4e86\u5373\u6642\u8868\u55ae\u548c Messenger \u767c\u8a0a\u5ee3\u544a\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u5411\u7528\u6236\u5c55\u793a\u5176\u6700\u6709\u53ef\u80fd\u56de\u61c9\u7684\u683c\u5f0f\u3002\u9019\u4e9b\u5ee3\u544a\u53ef\u76f4\u63a5\u7531\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u7684\u81ea\u52d5\u5316\u6d41\u7a0b\u5efa\u7acb\uff0c\u4e26\u53ef\u8f15\u9b06\u5c07\u6f5b\u5728\u9867\u5ba2\u8cc7\u8a0a\u532f\u51fa\u81f3 CRM \u6216\u51fa CSV \u6587\u4ef6\u800c\u7121\u984d\u5916\u6574\u5408\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11434\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u767c\u8a0a\u5ee3\u544a\u904b\u4f5c\u65b9\u5f0f<\/strong><\/span><\/p>\n<p>\u2460 \u91dd\u5c0d Direct \u540d\u55ae\u578b\u767c\u8a0a\u5ee3\u544a\u7684\u65b0\u7522\u54c1\u529f\u80fd\uff1a\u63d0\u4ea4\u8cc7\u6599\u5f8c\u63d0\u4f9b\u512a\u60e0\u5238\uff08Alpha\u6e2c\u8a66\u4e2d\uff09\u5ee3\u544a\u4e3b\u53ef\u900f\u904e\u63d0\u4f9b\u512a\u60e0\u5238\uff0c\u8b93\u7528\u6236\u5728\u63d0\u4ea4\u8cc7\u6599\u5f8c\u4ecd\u6301\u7e8c\u8207\u60a8\u7684\u5546\u5bb6\u4e92\u52d5\u3002\u60a8\u53ef\u63d0\u4f9b\u5982\u6263\u512a\u60e0\u5238\u4ee3\u78bc\uff0c\u6216\u662f\u4e00\u500b\u5c0e\u5411\u5ee3\u544a\u4e3b\u7db2\u7ad9\u4e2d\u7684\u9023\u7d50\u9032\u884c\u5f8c\u7e8c\u9650\u5236\u5f0f\u9ad4\u9a57\u3002<br \/>\n\u2461 \u91dd\u5c0d\u540d\u55ae\u578b\u5ee3\u544a\u76ee\u7684\u5730\u6700\u4f73\u5316\u7684\u65b0\u7522\u54c1\u529f\u80fd\uff1a\u9ad8\u6548\u901f\u6210+\u5ee3\u544a\u5275\u610f\u5ee3\u544a\u4e3b\u73fe\u53ef\u4f7f\u7528\u6e96\u5f37\u5316\u6548\u679c\u3001\u5716\u7247\u6ffe\u93e1\u3001\u97f3\u6a02\u53ca\u5716\u7247\u529f\u80fd\uff0c\u6587\u5b57\u6539\u5584\u529f\u80fd\u3002\u8207\u6a19\u6e96\u884c\u92b7\u6d3b\u52d5\u76f8\u6bd4\uff0c\u9019\u53ef\u80fd\u6709\u52a9\u9054\u5230\u66f4\u4f4e\u7684\u6bcf\u6b21\u8f49\u63db\u6210\u672c\u3002<br \/>\n\u2462 \u91dd\u5c0d Messenger \u540d\u55ae\u578b\u767c\u8a0a\u5ee3\u544a\u7684\u65b0\u7522\u54c1\u529f\u80fd\uff1a\u958b\u767c\u4eba\u54e1\u7c4d\u7531 Marketing API \u4f7f\u7528 Messenger \u540d\u55ae\u578b\u8a0a\u5ee3\u544a\u3002<br \/>\n\u2463 \u91dd\u5c0d\u6c92\u6709\u5916\u90e8 CRM \u7cfb\u7d71\u7684\u5ba2\u6236\uff0c\u53ef\u900f\u904e Meta \u65b0\u63a8\u51fa\u7684\u6f5b\u5728\u9867\u5ba2\u4e2d\u5fc3\u3002\u5ba2\u6236\u53ef\u4f7f\u7528\u8a72\u7522\u54c1\u4f86\u7ba1\u7406\u4e26\u4e0b\u8f09\u6f5b\u5728\u9867\u5ba2\u8cc7\u8a0a\uff0c\u9084\u53ef\u4ee5\u5efa\u7acb\u8a73\u7d30\u7684\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\u548c\u985e\u4f3c\u53d7\u773e\uff0c\u9032\u800c\u6539\u5584\u672a\u4f86\u7684\u884c\u92b7\u6d3b\u52d5\u8868\u73fe\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/guides\/messenger\/\">Messenger \u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/734075733714274?id=735435806665862\">\u95dc\u65bc Instagram Direct \u548c Messenger \u4e2d\u7684\u540d\u55ae\u578b\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/2398917563501477\">\u5efa\u7acb\u540d\u55ae\u578b\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/2095643774069586?id=371525583593535\">\u70ba Messenger \u5ee3\u544a\u4e2d\u7684\u540d\u55ae\u578b\u5ee3\u544a\u884c\u92b7\u6d3b\u52d5\u5efa\u7acb\u554f\u984c<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/681540569280613?id=446179825836222\">\u6f5b\u5728\u9867\u5ba2\u4e2d\u5fc3<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/929596264178167\">\u7ba1\u7406\u548c\u4e0b\u8f09\u6f5b\u5728\u9867\u5ba2\u8cc7\u6599<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/728861614582595\">\u65b0\u589e\u3001\u5efa\u7acb\u6216\u4e0a\u50b3\u6f5b\u5728\u9867\u5ba2<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/221353413010930?id=547299432790676\">\u8f49\u63db\u63d0\u5347<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc68\ud83c\udffb\u200d\ud83c\udfeb \u81ea\u52a9\u5f0f\u8f49\u63db\u63d0\u5347\u7814\u7a76<\/strong><\/span><\/h3>\n<p>Meta \u81ea 2023 \u5e74 11 \u6708 6 \u65e5\u8d77\uff0c\u70ba\u81ea\u52a9\u8f49\u63db\u63d0\u5347\u6e2c\u8a66\u63a8\u51fa\u4ee5\u4e0b\u5f37\u5316\u529f\u80fd\uff1a<\/p>\n<p>\u2460 \u591a\u7d44\u5225\u6e2c\u8a66\uff1a\u5c07\u652f\u63f4\u6700\u591a 5 \u7d44\u7684\u6e2c\u8a66\uff0c\u5e6b\u52a9\u53ef\u8861\u91cf\u65b0\u7684\u884c\u92b7\u7b56\u7565\u5e36\u4f86\u7684\u6548\u679c\u3002<br \/>\n\u2461 \u589e\u52a0\u65b0\u7684\u5ee3\u544a\u4f86\u6e90\u9078\u9805\uff1a\u9664\u4e86\u5e33\u865f\u548c\u884c\u92b7\u6d3b\u52d5\u4e4b\u5916\uff0c\u65b0\u589e\u3010\u652f\u63f4\u5ee3\u544a\u7d44\u5408\u5c64\u7d1a\u3011\u7684\u8861\u91cf\u529f\u80fd\u3002<br \/>\n\u2462 \u667a\u6167\u9078\u64c7\uff1a\u5c07\u986f\u793a\u60a8\u9810\u7b97\u6700\u9ad8\u7684\u5e7e\u500b\u884c\u92b7\u6d3b\u52d5\u6216\u5ee3\u544a\u7d44\u5408\u53ca\u5176\u5c0d\u61c9\u7684\u72c0\u614b\uff0c\u8b93\u60a8\u7121\u9700\u5728 ID \u5217\u8868\u4e2d\u641c\u5c0b\u884c\u92b7\u6d3b\u52d5\/\u5ee3\u544a\u7d44\u5408 ID\u3002<br \/>\n\u2463 \u96fb\u5b50\u90f5\u4ef6\u901a\u77e5\uff1a\u7576\u6e2c\u8a66\u7d50\u675f\u4e14\u7d50\u679c\u53ef\u4f9b\u67e5\u95b1\u6642\uff0cMeta \u5c07\u901a\u904e\u96fb\u5b50\u90f5\u4ef6\u901a\u77e5\u7528\u6236\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11437\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcc5 AEM \u61c9\u7528\u7a0b\u5f0f\u66f4\u65b0<\/span><\/strong><\/h3>\n<p>\u70ba\u4e86\u66f4\u5168\u9762\u7684\u652f\u63f4\u5c0d\u5f59\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\u61c9\u7528\u7a0b\u5f0f\u63a8\u5ee3\u884c\u92b7\u6d3b\u52d5\u5831\u544a\u53ca\u6d1e\u5bdf\u7684\u9700\u6c42\uff0c\u81ea 2023 \u5e74 10 \u6708 20 \u65e5\u8d77\uff0c\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u958b\u653e\u4f7f\u7528\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a 7 \u5929\u548c 28 \u5929\u5b89\u88dd\u5831\u544a\u3002\u900f\u904e\u8f03\u9577\u7684\u56de\u6eaf\u7a97\u53e3\uff087 \u5929\u548c 28 \u5929\uff09\u80fd\u8b93\u5ee3\u544a\u4e3b\u66f4\u597d\u7684\u4e86\u89e3\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\uff0c\u4e26\u4e14\u9084\u80fd\u4ee5\u4e26\u6392\u65b9\u5f0f\u67e5\u770b\u6bd4\u8f03 1 \u5929\u30017 \u5929\u548c 28 \u5929\u7684\u7e3d\u4e8b\u4ef6\u6210\u6548\u8861\u91cf\u5831\u544a\u53ca SKAdNetwork \u7684\u5831\u544a\u9078\u9805\uff0c\u5168\u9762\u4e86\u89e3\u5b89\u88dd\u7684\u8f49\u63db\u60c5\u6cc1\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n<p>Q1\uff1a\u7d93\u904e\u6b64\u6b21\u66f4\u65b0\uff0c\u91dd\u5c0d AEM \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u5206\u6790\u5831\u544a\u652f\u63f4\u7684\u6b78\u56e0\u671f\u9593\u70ba\u4f55\uff1f<br \/>\nA\uff1a\u7d93\u904e\u6b64\u6b21\u66f4\u65b0\uff0c\u91dd\u5c0d\u6700\u4f73\u5316\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u7684\u884c\u92b7\u6d3b\u52d5\uff0cMeta \u652f\u63f4\u9ede\u64ca\u5f8c 1 \u5929\u3001\u9ede\u64ca\u5f8c 7 \u5929\u53ca\u9ede\u64ca\u5f8c 28 \u5929\u7684\u6b78\u56e0\u671f\u9593\uff1b\u91dd\u5c0d\u6700\u4f73\u5316\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u53ca\u6d88\u8cbb\u91d1\u984d\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u652f\u63f4\u9ede\u64ca\u5f8c 1 \u5929\u548c\u9ede\u64ca\u5f8c 7 \u5929\u7684\u6b78\u56e0\u671f\u9593\u3002<\/p>\n<p>Q2\uff1a\u7d93\u904e\u6b64\u6b21\u66f4\u65b0\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u91dd\u5c0d AEM \u61c9\u7528\u7a0b\u5f0f\u5b89\u88c5\u884c\u92b7\u6d3b\u52d5\u6700\u4f73\u5316\u9ede\u64ca\u5f8c 7 \u5929\u53ca\u9ede\u64ca\u5f8c 28 \u5929\u55ce\uff1f<br \/>\nA\uff1a\u4e0d\u884c\u3002\u9ede\u64ca\u5f8c 7 \u5929\u53ca\u9ede\u64ca\u5f8c 28 \u5929\u7684\u6b78\u56e0\u671f\u9593\u50c5\u958b\u653e\u4f7f\u7528\u65bc\u5206\u6790\u5831\u544a\u3002\u5ee3\u544a\u4e3b\u7121\u6cd5\u91dd\u5c0d AEM \u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u884c\u92b7\u6d3b\u52d5\u6700\u4f73\u5316\u5be6\u65bd\u9ede\u64ca\u5f8c 7 \u5929\u53ca\u9ede\u64ca\u5f8c 28 \u5929\u7684\u8a08\u756b\u3002\u7136\u800c\uff0c\u5ee3\u544a\u4e3b\u4ee5\u91dd\u5c0d\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u6700\u4f73\u5316\u548c\u6d88\u8cbb\u91d1\u984d\u6700\u4f73\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u53ef\u4f7f\u7528\u6700\u4f73\u5316\u9ede\u64ca\u5f8c 7 \u5929\u7684\u63aa\u65bd\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u5e33\u865f\u5c64\u7d1a\u6b0a\u9650\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>\u70ba\u4e86\u9032\u4e00\u6b65\u7c21\u5316\u5408\u4f5c\u5ee3\u544a\u7684\u6b0a\u9650\u8acb\u6c42\uff0c\u5f9e 2023 \u5e74 10 \u6708 31 \u65e5\u958b\u59cb\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5411\u5176\u5408\u4f5c\u5925\u4f34\u767c\u9001\u9023\u7d50\uff0c\u4f86\u67e5\u770b\u548c\u63a5\u53d7\u5e33\u865f\u5c64\u7d1a\u6b0a\u9650\u7684\u8acb\u6c42\u3002\u7576\u5ee3\u544a\u4e3b\u5728 Meta Business Suite \u4e2d\u8acb\u6c42\u7372\u53d6\u5e33\u865f\u5c64\u7d1a\u7684\u6b0a\u9650\u5f8c\uff0c\u5373\u53ef\u5728\u3010\u5df2\u767c\u9001\u8acb\u6c42\u3011\u6a21\u7d44\u4e2d\u7372\u53d6\u6b64\u9023\u7d50\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11436\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u8a2d\u5b9a\u65b9\u6cd5<\/strong><\/span><\/p>\n<p>Step1. \u91dd\u5c0d\u73fe\u6709\u7684\u5e33\u865f\u5c64\u7d1a\u6b0a\u9650\u8acb\u6c42\uff0c\u900f\u904e Meta Busines suite \u4e2d\u7684\u3010\u5ee3\u544a\u5408\u4f5c\u5925\u4f34\u3011\u9078\u64c7\u5408\u4f5c\u5925\u4f34 \u261e \u9078\u64c7\u3010\u7ba1\u7406\u3011\u261e \u9078\u64c7\u3010\u53d6\u5f97\u8acb\u6c42\u9023\u7d50\u3011\u4f86\u53d6\u5f97\u8acb\u6c42\u9023\u7d50\u3002<br \/>\nStep2. \u7576\u5408\u4f5c\u5925\u4f34\u9ede\u64ca\u8a72\u9023\u7d50\u6642\uff0c\u4ed6\u5011\u6703\u76f4\u63a5\u9032\u5165\u9801\u9762\uff0c\u5728 Instagram \u61c9\u7528\u7a0b\u5f0f\u4e2d\u67e5\u770b\u4e26\u63a5\u53d7\u8acb\u6c42\u3002<br \/>\nStep3. \u9664\u4e86\u4f7f\u7528\u6b64\u9023\u7d50\u67e5\u770b\u548c\u63a5\u53d7\u5408\u4f5c\u5ee3\u544a\u5e33\u865f\u5c64\u7d1a\u7684\u6b0a\u9650\u8acb\u6c42\u5916\uff0c\u5408\u4f5c\u5925\u4f34\u9084\u53ef\u4ee5\u5728 Instagram \u61c9\u7528\u7a0b\u5f0f\u7684\u4e0b\u5217\u4f4d\u7f6e\u67e5\u770b\u8acb\u6c42\uff1a<br \/>\n\u2460 \u61c9\u7528\u7a0b\u5f0f\u5167\u90e8\u901a\u77e5\u3002<br \/>\n\u2461 \u8a0a\u606f \u261e \u5982\u679c\u5408\u4f5c\u5925\u4f34\u5df2\u8ffd\u8e64\u8a72\u5ee3\u544a\u4e3b\u5e33\uff0c\u8a0a\u606f\u6703\u51fa\u73fe\u5728\u6536\u4ef6\u593e\u4e2d\uff0c\u6216\u662f\u51fa\u73fe\u5728\u6536\u4ef6\u593e\u7684\u8acb\u6c42\u8cc7\u6599\u593e\u4e2d\u3002<br \/>\n\u2462 \u900f\u904e\u5c08\u696d\u5e33\u865f\u4e3b\u63a7\u7248\u6216\u5546\u696d\u5e33\u865f\u8a2d\u5b9a\u4e2d\u7684\u3010\u5408\u4f5c\u5ee3\u544a\u8a2d\u5b9a\u3011\u67e5\u770b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f \u91dd\u5c0d\u3010\u9ad8\u6548\u901f\u6210\uff0b\u76ee\u9304\u3011\u7684 Instagram Reels \u8f2a\u64ad\u5ee3\u544a\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>\u81ea 2023 \u5e74 10 \u6708 31 \u65e5\u8d77\uff0cMeta \u91dd\u5c0d\u5e36\u6709\u3010\u9ad8\u6548\u901f\u6210\uff0b\u76ee\u9304\u3011\u7684 Instagram Reels \u8f2a\u64ad\u5ee3\u544a\u63a8\u51fa\u65b0\u8a2d\u8a08\u3002\u5e36\u6709\u3010\u9ad8\u6548\u901f\u6210\uff0b\u76ee\u9304\u3011\u7684 Instagram Reels \u8f2a\u64ad\u5ee3\u544a\u73fe\u53ef\u4f7f\u7528\u9019\u9805\u65b0\u8a2d\u8a08\u3002\u900f\u904e\u6ed1\u52d5\u7522\u54c1\u5e7b\u71c8\u7247\u4e0b\u65b9\u7684\u7522\u54c1\u7e2e\u5716\uff0c\u7528\u6236\u5c31\u80fd\u66f4\u8f15\u9b06\u7684\u540c\u6642\u700f\u89bd\u591a\u500b\u7522\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11435\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-meta-ads-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u96d6\u7136\u7528\u6236\u6703\u958b\u59cb\u770b\u5230\u65b0\u7684\u5ee3\u544a\u8a2d\u8a08\uff0c\u4f46\u5ee3\u544a\u4e3b\u53ef\u80fd\u9084\u7121\u6cd5\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u9810\u89bd\u5e26\u6709\u9ad8\u6548\u901f\u6210\u76ee\u9304\u7684\u8f2a\u64ad\u5ee3\u544a\u7684\u5be6\u969b\u5448\u73fe\u65b9\u5f0f\u3002\u6b64\u9810\u89bd\u529f\u80fd\u9810\u8a08\u5f9e\u73fe\u5728\u8d77\u81f3 2024 \u5e74 1 \u6708\uff0c\u9010\u6b65\u65bc\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u958b\u653e\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udece \u5ee3\u544a\u520a\u767b\u6e96\u5247\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>Meta \u7684\u5ee3\u544a\u5be9\u67e5\u7cfb\u7d71\u65bc 2023 \u5e74 10 \u6708\u66f4\u65b0\u76f8\u95dc\u6307\u5357\uff0c\u4ee5\u63d0\u5347\u653f\u7b56\u57f7\u884c\u7684\u6e96\u78ba\u6027\u548c\u4e00\u81f4\u6027\u3002\u4eca\u5f8c\u63d0\u4ea4\u7684\u5ee3\u544a\u6703\u6839\u64da\u66f4\u65b0\u5f8c\u7684\u6307\u5357\u9032\u884c\u5ee3\u544a\u5be9\u67e5\u3002\u5982\u679c\u60a8\u8a8d\u70ba\u5ee3\u544a\u80fd\u901a\u904e\u5be9\u6838\u5c6c\u65bc\u8aa4\u5224\uff0c\u53ef\u4ee5\u900f\u904e\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u4e2d\u7684\u5e33\u7e3d\u89bd\u7372\u53d6\u66f4\u591a\u8cc7\u8a0a\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udce2 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/lookaside.fbsbx.com\/gms_hub\/download\/?token=AWQMoRFF7e5ZpWFeXY_I2kDfSR0mfCkXep6y86jVQBJWAsunldxb5AFNDzJ29c6wh7CkKvFUr1WpjlVBvQhGIAPNKVQ2MxduuyTY0SdU2x1wLR3WVSCNq1wN0kfBrclS6GQ5PP2BbYzFOF9LtZtdlYZU\">Instagram \u5408\u4f5c\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/help.instagram.com\/1168446653551639?cms_id=1168446653551639\">\u5efa\u7acb Instagram \u5408\u4f5c\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1375829326076396?id=563305920700338\">\u5efa\u7acb\u8f2a\u64ad\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/397103717129942?id=1913105122334058\">Meta \u9ad8\u6548\u901f\u6210+ \u76ee\u9304\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/232493917827200?id=1913105122334058\">\u5ee3\u544a\u898f\u5b9a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1132465490107046?id=1913105122334058\">\u5efa\u7acb Meta \u9ad8\u6548\u901f\u6210+ \u76ee\u9304\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1210227555661027\">\u7981\u6b62\u520a\u767b\u7684\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/news\/facebook-ad-policy-process-and-review\">\u5be9\u6838\u6d41\u7a0b<\/a>\u3001<a href=\"https:\/\/transparency.fb.com\/zh-tw\/policies\/ad-standards\">\u5ee3\u544a\u520a\u767b\u5b88\u5247<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\u2744\ufe0f \u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, 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