{"id":11441,"date":"2023-12-12T11:00:19","date_gmt":"2023-12-12T03:00:19","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11441"},"modified":"2023-12-20T11:24:19","modified_gmt":"2023-12-20T03:24:19","slug":"google-healthcare-summit-2023","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-healthcare-summit-2023\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u5065\u5eb7\u7522\u696d 2023 \u5e74\u5ea6\u8da8\u52e2\u5831\u544a \ud83e\ude7a"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u7bc7\u6587\u7ae0\u70ba\u3010Google \u5065\u5eb7\u7522\u696d 2023 \u5e74\u5ea6\u9ad8\u5cf0\u6703\u3011\u7684\u91cd\u9ede\u6574\u7406\u3002\u4ee5\u4e0b\u5c07\u6703\u900f\u904e\u3010\u6d1e\u5bdf\u5e02\u5834\u73fe\u6cc1\u3001CRM \u7b56\u7565\u3001\u5f37\u5316\u6982\u5ff5\u3011\u4e09\u90e8\u5206\u9032\u884c\u89e3\u8aaa\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc69\ud83c\udffb\u200d\u2695\ufe0f \u53f0\u7063\u4fdd\u5065\u5e02\u5834\u73fe\u6cc1<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11475\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4f9d\u64da\u53f0\u7063\u6700\u65b0\u7684\u4fdd\u5065\u5e02\u5834\u8abf\u67e5\uff0c\u53f0\u7063\u6d88\u8cbb\u8005\u5f88\u6709\u4fdd\u5065\u54c1\u6d88\u8cbb\u7d93\u9a57\uff0c\u4e03\u6210\u7684\u4eba\u6709\u56fa\u5b9a\u670d\u85e5\u7d93\u9a57\uff0c\u4e09\u6210\u7684\u4eba\u670d\u7528\u8d85\u904e\u4e09\u7a2e\u85e5\u7269\u3002\u9019\u6a23\u7684\u7fd2\u6163\u53ef\u4ee5\u5e36\u7d66\u5ee3\u544a\u4e3b\u4e86\u89e3\u4e0d\u540c\u5e74\u9f61\u7684\u670d\u7528\u884c\u70ba\uff0c\u628a\u63e1\u6a5f\u6703\u6210\u70ba\u6d88\u8cbb\u8005\u7684\u5168\u65b9\u4f4d\u5b88\u8b77\u8005\u3002<\/p>\n<p>\u518d\u4f86\uff0c\u53f0\u7063\u6d88\u8cbb\u8005\u5c0d\u65bc\u4fdd\u5065\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u9ad8\u3001\u5177\u6709\u9810\u9632\u610f\u8b58\uff08\u7fd2\u6163\u8cfc\u8cb7\u5099\u7528\u4fdd\u5065\u54c1\uff09\uff0c\u9019\u9805\u7fd2\u6163\u6240\u5e36\u4f86\u7684\u6a5f\u6703\u6709\u5169\u9805\uff1a\u4e00\u662f\u7d93\u71df\u6b7b\u5fe0\u8001\u5ba2\u6236\uff0c\u4e8c\u662f\u900f\u904e\u7528\u3010\u7522\u54c1\u529f\u6548\u8207\u50f9\u683c\u3011\u5438\u5f15\u65b0\u5ba2\u6236\uff1b\u4e26\u91dd\u5c0d\u6d88\u8cbb\u8005\u8d85\u524d\u90e8\u7f72\u7684\u610f\u8b58\uff0c\u7d66\u4e88\u6559\u80b2\u5e02\u5834\u4fdd\u5065\u54c1\u7684\u76ca\u8655\u3002\u5982\uff0c\u9ad4\u91cd\u7ba1\u7406\u3001\u5fc3\u8840\u7ba1\u75be\u75c5\u3001\u7761\u7720\u54c1\u8cea\u2026\u2026\u7b49\u8cc7\u8a0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc8a \u5584\u7528 Google Ads \u5be6\u8e10 CRM \u7b56\u7565<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11474\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5728\u4e86\u89e3\u53f0\u7063\u4fdd\u5065\u5e02\u5834\u7684\u5e02\u5834\u8cc7\u8a0a\u5f8c\uff0c\u53ef\u521d\u6b65\u5efa\u69cb\u4ee5\u4e0b CRM \u7b56\u7565\u67b6\u69cb\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u5efa\u7acb\u57fa\u790e\uff08Bidding\uff09<\/strong><\/span><\/p>\n<p>\u5584\u7528\u3010VAC\/VVC\/VRC\u3001Demand Gen\u3001Performance Max\u3011\u555f\u7528\u6700\u5927\u5316\u9ede\u64ca\u51fa\u50f9\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. \u559a\u9192\u53d7\u773e\u610f\u8b58\uff08Audience\uff09<\/strong><\/span><\/p>\n<p>\u904b\u7528\u3010NCA\u3001Lookalike\u3011\u53d7\u773e\u8a0a\u865f\uff0c\u61c9\u7528 1P \u540d\u55ae Looklike \u62d3\u5c55\u6f5b\u5728\u6703\u54e1\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u8868\u73fe\u671f\uff08Performance\uff09<\/strong><\/span><\/p>\n<p>\u900f\u904e\u3010Maximize Clicks\u3001Re-engagement\u3001HVO\u3011\u667a\u6167\u51fa\u50f9\uff0c\u7a69\u56fa\u820a\u5ba2\u540c\u6642\u958b\u767c\u65b0\u5ba2\uff0c\u627e\u56de\u6c89\u7761\u5ba2\u4e26\u958b\u767c LTV \u5ba2\u7fa4\u3002<\/p>\n<p><span style=\"color: #eb7a77;\"><strong>\u261e \u88dc\u5145\uff1a<\/strong><\/span><span style=\"color: #eb7a77;\"><strong>\u5982\u4f55\u8207 Google \u6d3b\u7528\u6578\u64da\uff0c\u767c\u5c55\u9867\u5ba2\u7b56\u7565<\/strong><\/span><\/p>\n<p>Step1. \u4f7f\u7528 Demand Gen \u5411\u4e0b\u624e\u6839\uff08Establish CRM\uff09<br \/>\nStep2. \u900f\u904e\u65b0\u820a\u5ba2\u7b56\u7565\u5411\u4e0a\u751f\u9577\uff08Grow CRM\uff09<br \/>\nStep3. \u4f7f\u7528 Google Real Shopper \u9054\u5230\u4e92\u5229\u5171\u751f\uff08Amplify CRM\uff09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc68\ud83c\udffb\u200d\u2695\ufe0f \u6253\u9020\u3010\u6703\u54e1\u5236\u5ea6\u3011\u884c\u92b7\u7b56\u7565<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11473\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u91dd\u5c0d\u65b0\u5ba2\u7fa4<\/strong><\/span><\/p>\n<p>\u91dd\u5c0d\u904e\u53bb\u5f9e\u672a\u63a5\u89f8\u904e\u7684\u5ba2\u7fa4\uff08\u5982\uff0c\u7537\u6027\u6d88\u8cbb\u8005\uff09\u6253\u9020\u3010\u6b0a\u5a01\u3011\u8a98\u56e0\u3001\u5546\u54c1\u7d44\u5408\u8207\u5b9a\u50f9\u7b56\u7565\uff08\u5982\uff0c\u6613\u53d6\u5f97\u6027\uff09\uff1b\u900f\u904e\u3010\u54c1\u724c\u5370\u8c61\u3011\u6e9d\u901a\u8a0a\u606f\u8207\u7d20\u6750\u5275\u610f\uff1b\u884c\u92b7\u76ee\u6a19\u4ee5\u3010\u8a3b\u518a\u3011\u70ba\u4e3b\uff1b\u5a92\u9ad4\u7b56\u7565\u5247\u4ee5\u3010\u8a3b\u518a\u6578\u3001\u8a3b\u518a\u6210\u672c\u3011\u4f5c\u70ba\u76ee\u6a19\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u91cd\u8981\u4fdd\u6301\u5ba2\u6236<\/span><\/strong><\/p>\n<p>\u5c0d\u65bc\u91cd\u8981\u4fdd\u6301\u5ba2\u7fa4\uff08\u5982\uff0c\u904e\u53bb 180 \u5929\u672a\u9020\u8a2a\u6d88\u8cbb\u8005\uff09\u8acb\u4ee5\u3010\u5546\u54c1\u7d44\u5408\u3011\uff08\u5982\uff0c\u660e\u661f\u5546\u54c1\uff09\u4f5c\u70ba\u8a98\u56e0\u3001\u5546\u54c1\u7d44\u5408\u8207\u5b9a\u50f9\u7b56\u7565\uff1b\u900f\u904e\u3010\u5617\u8a66\u65b0\u54c1\u3011\u6e9d\u901a\u8a0a\u606f\u8207\u7d20\u6750\u5275\u610f\uff1b\u884c\u92b7\u76ee\u6a19\u4ee5\u3010\u52a0\u5165\u8cfc\u7269\u8eca\u3011\u70ba\u4e3b\uff1b\u5a92\u9ad4\u7b56\u7565\u5247\u4ee5\u3010\u8cfc\u7269\u8eca\u6578\u3001CPA\uff08\u8cfc\u7269\u8eca\uff09\u3011\u4f5c\u70ba\u76ee\u6a19\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u91cd\u8981\u767c\u5c55\u5ba2\u6236<\/strong><\/span><\/p>\n<p>\u76ee\u6a19\u5982\u679c\u662f\u91cd\u8981\u767c\u5c55\u5ba2\u7fa4\uff08\u5982\uff0c\u9020\u8a2a\u4f46\u5c1a\u672a\u8a3b\u518a\uff09\u53ef\u4ee5\u3010\u6298\u6263\u3011\u4f5c\u70ba\u8a98\u56e0\u3001\u5546\u54c1\u7d44\u5408\u8207\u5b9a\u50f9\u7b56\u7565\uff08\u5982\uff0c\u65b0\u6703\u54e1\u597d\u79ae\uff09\uff1b\u900f\u904e\u3010\u8981\u8cb7\u8d81\u73fe\u5728\u3011\u6e9d\u901a\u8a0a\u606f\u8207\u7d20\u6750\u5275\u610f\uff1b\u884c\u92b7\u76ee\u6a19\u4ee5\u3010\u8cfc\u8cb7\u3011\u70ba\u4e3b\uff1b\u5a92\u9ad4\u7b56\u7565\u5247\u4ee5\u3010\u92b7\u91cf\u3001\u8cfc\u8cb7\u6210\u672c\u3011\u4f5c\u70ba\u76ee\u6a19\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 \u91cd\u8981\u633d\u7559\u5ba2\u6236<\/strong><\/span><\/p>\n<p>\u91dd\u5c0d\u91cd\u8981\u633d\u7559\u5ba2\u6236\uff08\u5982\uff0c\u8a3b\u518a\u4f46\u672a\u8cfc\u8cb7\uff09\uff0c\u53ef\u4ee5\u3010\u5546\u54c1\u7d44\u5408\uff0b\u6298\u6263\uff08\u5982\uff0c\u9650\u6642\u6298\u6263\uff09\u3011\u4f5c\u70ba\u8a98\u56e0\u3001\u5546\u54c1\u7d44\u5408\u8207\u5b9a\u50f9\u7b56\u7565\uff1b\u4e3b\u6253\u3010\u5690\u8a66\u65b0\u54c1\uff0b\u8981\u8cb7\u8981\u5feb\u3011\u6e9d\u901a\u8a0a\u606f\u8207\u7d20\u6750\u5275\u610f\uff1b\u884c\u92b7\u76ee\u6a19\u4ee5\u3010\u52a0\u5165\u8cfc\u7269\u8eca\uff0b\u8cfc\u7968\u3011\u70ba\u4e3b\uff1b\u5a92\u9ad4\u7b56\u7565\u5247\u4ee5\u3010\u8cfc\u7269\u8eca\u5885\uff06\u92b7\u91cf\u3001CPA\uff08\u8cfc\u7269\u8eca\uff06\u92b7\u91cf\uff09\u3011\u4f5c\u70ba\u76ee\u6a19\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc8e \u5f37\u5316\u53f0\u7063\u4fdd\u5065\u5e02\u5834\u884c\u92b7\u4f48\u5c40<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11472\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-healthcare-summit-2023-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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