{"id":11448,"date":"2024-01-05T11:00:44","date_gmt":"2024-01-05T03:00:44","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11448"},"modified":"2024-01-19T12:23:32","modified_gmt":"2024-01-19T04:23:32","slug":"performance-max-1pd","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/performance-max-1pd\/","title":{"rendered":"\u3010\u7126\u9ede\u7522\u54c1\u3011Performance Max \u7b2c\u4e00\u65b9\u8cc7\u6599\u5f37\u5316\u5ba2\u6236\u529f\u80fd\u6307\u5357 \ud83d\udc51"},"content":{"rendered":"
\n

\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u6211\u5011\u5728\u6708\u521d\u5206\u4eab\u4e86\u505c\u7528\u7b2c\u4e09\u65b9 Cookie \u5e38\u898b\u554f\u984c<\/span>\uff0c\u672c\u9031\u8981\u4f86\u5206\u4eab\u5982\u4f55\u900f\u904e Performance Max <\/span>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6253\u9020\u7b2c\u4e00\u65b9\u8cc7\u6599\u7b56\u7565\uff0c\u6709\u6548\u5f37\u5316\u5ba2\u6236\u6e9d\u901a\u7b56\u7565\u3002<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u65b0\u820a\u5ba2\u6236\u7b56\u7565<\/strong><\/span><\/h3>\n

\u65b0\u5ba2\u6236\u7372\u53d6\u7b56\u7565<\/strong><\/span><\/p>\n

\u4ee5\u4e0b\u6211\u5011\u5c07\u5206\u4eab\u4e09\u7a2e\u65b0\u5ba2\u6236\u6a21\u5f0f\uff1a\u65b0\u5ba2\u6236\u6a21\u5f0f\u3001\u65b0\u5ba2\u6236\u50f9\u503c\u6a21\u5f0f\uff0c\u4ee5\u53ca\u9ad8\u50f9\u503c\u65b0\u5ba2\u6236\u512a\u5316\u6a21\u5f0f\u3002\u7b2c\u4e00\u7a2e\u65b9\u5f0f\u3010\u65b0\u5ba2\u6236\u6a21\u5f0f\u3011\u662f\u53ea\u91dd\u5c0d\u65b0\u5ba2\u6236\u51fa\u50f9\u3002\u5728\u50c5\u9650\u65b0\u5ba2\u6236\u6a21\u5f0f\u4e0b\uff0c\u6295\u653e\u7684\u5ee3\u544a\u4e26\u4e0d\u6703\u91dd\u5c0d\u820a\u5ba2\u6236\u51fa\u50f9\u3002\u4f7f\u7528\u6b64\u65b9\u6cd5\u53ef\u80fd\u6703\u932f\u904e\u73fe\u6709\u5ba2\u6236\u7684\u92b7\u552e\u6a5f\u6703\u3002<\/p>\n

\u7b2c\u4e8c\u7a2e\u65b9\u5f0f\u3010\u65b0\u5ba2\u6236\u50f9\u503c\u6a21\u5f0f\u3011\u70ba\u63a8\u85a6\u505a\u6cd5 \u261e<\/span> \u65b0\u5ba2\u6236\u51fa\u50f9\u6bd4\u73fe\u6709\u5ba2\u6236\u51fa\u50f9\u66f4\u9ad8\uff0c\u900f\u904e\u589e\u52a0\u65b0\u5ba2\u6236\u7684\u8f49\u6362\u50f9\u503c\uff0c\u512a\u5316\u65b0\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u7684\u8f49\u63db\u6bd4\u4f8b\u3002\u63a1\u7528\u65b0\u5ba2\u6236\u50f9\u503c\u6a21\u5f0f\u7684\u5ee3\u544a\u4e3b\uff0c\u5176\u5ee3\u544a\u56de\u5831\u7387\u63d0\u9ad8\u4e86 9%\uff0c\u65b0\u5ba2\u6236\u6bd4\u4f8b\u63d0\u9ad8\u4e86 5%\uff0c\u65b0\u5ba2\u6236\u7372\u53d6\u6210\u672c\u964d\u4f4e\u4e86 7%\u3002<\/p>\n

\u7b2c\u4e09\u7a2e\u65b9\u6cd5\u3010\u9ad8\u50f9\u503c\u65b0\u5ba2\u6236\u512a\u5316\u6a21\u5f0f\u3011\u70ba\u6e2c\u8a66\u529f\u80fd\u3002\u9ad8\u50f9\u503c\u65b0\u5ba2\u6236\u7684\u51fa\u50f9\u9ad8\u65bc\u4e00\u822c\u65b0\u5ba2\u6236\/\u73fe\u6709\u5ba2\u6236\uff0c\u900f\u904e\u589e\u52a0\u65b0\u5ba2\u6236\u7684\u8f49\u63db\u50f9\u503c\uff0c\u512a\u5316\u9ad8\u50f9\u503c\u65b0\u5ba2\u6236\u3001\u4e00\u822c\u65b0\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u7684\u8f49\u63db\u6bd4\u4f8b\u3002\u512a\u5148\u8003\u616e\u9810\u8a08\u5c07\u5e36\u4f86\u9ad8\u751f\u547d\u9031\u671f\u50f9\u503c\u7684\u65b0\u5ba2\u6236\u3002<\/p>\n

\u978f\u56fa\u73fe\u6709\u5ba2\u6236\u7fa4\uff08\u4ee5\u4e0b\u7b56\u7565\u9810\u8a08\u65bc 2024 \u5e74\u958b\u653e\u6e2c\u8a66\u529f\u80fd\uff09<\/strong><\/span><\/p>\n

\u978f\u56fa\u73fe\u6709\u5ba2\u7fa4\u5c07\u5206\u70ba\u5169\u90e8\u5206\u57f7\u884c\uff1a<\/p>\n

Step1. \u559a\u9192\u5df2\u6d41\u5931\u5ba2\u6236\uff1a\u6d41\u5931\u5ba2\u6237\u7684\u51fa\u50f9\u9ad8\u65bc\u73fe\u6709\u5ba2\u6237\uff0c\u512a\u5316\u65b0\u5ba2\u6236\u3001\u6d41\u5931\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u7684\u8f49\u63db\u3002
\nStep2. \u4fdd\u7559\u73fe\u6709\u9ad8\u50f9\u503c\u5ba2\u6236\uff1a\u73fe\u6709\u9ad8\u50f9\u503c\u5ba2\u6236\u7684\u51fa\u50f9\u9ad8\u65bc\u73fe\u6709\u5ba2\u6236\u7684\u51fa\u50f9\u3002\u91dd\u5c0d\u65b0\u5ba2\u6236\u3001\u6d41\u5931\u5ba2\u6236\u3001\u9ad8\u50f9\u503c\u73fe\u6709\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u7684\u8f49\u63db\u9032\u884c\u6700\u4f73\u5316\u3002<\/p>\n

\n

\ud83d\udece<\/span> \u6ce8\u610f\uff1a\u57fa\u65bc\u5167\u90e8\u7814\u7a76\u7684\u5e73\u5747\u7e3e\u6548\u63d0\u5347\u3002\u7d50\u679c\u53ef\u80fd\u6703\u6839\u64da\u6d3b\u52d5\u8a73\u7d30\u8cc7\u8a0a\u800c\u6709\u6240\u4e0d\u540c\u3002<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83c\udf08 \u5f9e\u5927\u91cf\u6578\u64da\u958b\u59cb\u63a8\u52d5\u6700\u4f73\u6548\u80fd<\/strong><\/span><\/h3>\n

\u5728\u6839\u64da\u5ba2\u7fa4\u64ec\u5b9a\u884c\u92b7\u4f48\u5c40\u5f8c\uff0c\u6211\u5011\u53ef\u9032\u4e00\u6b65\u5229\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u548c Google \u8a0a\u865f\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u8010\u4e45\u65b9\u5f0f\u3002\u57f7\u884c\u65b9\u5f0f\u5982\u4e0b\uff1a<\/p>\n

\"\"<\/p>\n

Step1. \u4f7f\u7528\u5ba2\u6236\u540d\u55ae<\/strong><\/span><\/p>\n

\u63d0\u9ad8\u65b0\u5ba2\u6236\u6aa2\u6e2c\u7684\u6e96\u78ba\u6027\u3002\u4e0a\u50b3\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u6e05\u55ae\u3001\u4f7f\u7528\u57fa\u65bc\u8f49\u63db\u7684\u5ba2\u6236\u6e05\u55ae\u3001\u5c07\u6f5c\u5728\u5ba2\u6237\u8cc7\u6599\u532f\u5165\u76ee\u6a19\u5ba2\u6236\u914d\u5c0d\u6216\u4f7f\u7528 GA4 \u53d7\u773e\u7fa4\u9ad4\u3002<\/p>\n

Step2. \u4f7f\u7528 Google \u6a19\u7c56<\/strong><\/span><\/p>\n

\u4f7f\u7528\u60a8\u81ea\u5df1\u7684\u6a19\u7c64\u7684\u65b0\u5ba2\u6236\u5b9a\u7fa9\u3002\u9700\u8981\u7db2\u7ad9\u6a19\u8a18\uff08Google Tag\uff0b\u65b0\u5ba2\u6236\u53c3\u6578\uff09\u4ee5\u5728\u8f49\u63db\u6642\u5831\u544a\u4f7f\u7528\u8005\u662f\u65b0\u4f7f\u7528\u8005\u9084\u662f\u56de\u8a2a\u8005\u3002\u5c0d\u65bc\u61c9\u7528\u8f03\u591a\u7684\u96f6\u552e\u5546\uff0cFirebase \u4e5f\u652f\u63f4\u61c9\u7528\u7a0b\u5f0f\u6a19\u8a18\u3002<\/p>\n

Step3. \u4f7f\u7528\u81ea\u52d5\u5075\u6e2c<\/strong><\/span><\/p>\n

\u7576\u60a8\u5c07\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u8f49\u63db\u76ee\u6a19\u8b8a\u66f4\u70ba\u5305\u542b\u3010\u65b0\u5ba2\u6236\u7372\u53d6\u3011\u4e26\u4e14\u60a8\u5df2\u7d93\u5728\u8ffd\u8e64\u8cfc\u8cb7\u8f49\u63db\u6642\uff0c\u8a72\u529f\u80fd\u6703\u81ea\u52d5\u555f\u52d5\u3002<\/p>\n

 <\/p>\n

\u26a1\ufe0f\u9867\u5ba2\u751f\u547d\u9031\u671f\u89e3\u6c7a\u65b9\u6848<\/strong><\/span><\/h3>\n

\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u4f86\u5230\u7b2c\u4e00\u65b9\u8cc7\u6599\u7684\u6700\u5f8c\u4e00\u500b\u6b65\u9a5f\uff1a<\/p>\n

\"\"<\/p>\n

Step1. \u5354\u52a9 Google AI \u5b9a\u7fa9\u65b0\u8207\u5ba2\u6236<\/strong><\/span><\/p>\n

\u2460 \u555f\u7528\u3010\u5f37\u5316\u8f49\u63db\u3011\u4e26\u555f\u7528\u3010\u4ee5\u8f49\u63db\u70ba\u6e96\u7684\u9867\u5ba2\u540d\u55ae\u3011
\n\u2461 \u6240\u6709\u8f49\u63db\u53d7\u773e\u7fa4\u9ad4\u6e05\u55ae\u53ca\u5ba2\u6236\u6bd4\u5c0d
\n\u2462 \u4f7f\u7528\u81ea\u52d5\u6aa2\u6e2c\u548c\u5efa\u6a21
\n\u261e<\/span> \u5ee3\u544a\u4e3b\u63d0\u4f9b\u7684\u6578\u64da\u8d8a\u591a\u8d8a\u597d\uff0c\u5f9e\u800c\u6e1b\u5c11\u5c0d\u81ea\u52d5\u6aa2\u6e2c\u548c\u5efa\u6a21\u7684\u4f9d\u8cf4\u3002<\/p>\n

Step2. \u5b9a\u4f4d\u8207\u7af6\u50f9\u7b56\u7565<\/span><\/strong><\/p>\n

\u2460 \u5b9a\u4f4d\u7b56\u7565\uff1a\u50c5\u9650\u65b0\u5ba2\u6236\u6a21\u5f0f
\n\u261e \u8b58\u5225\u73fe\u6709\u5ba2\u6236\u4e26\u5c07\u5176\u6392\u9664\u4ee5\u9032\u884c\u7cbe\u78ba\u5b9a\u4f4d\u3002\u672a\u77e5\u4f7f\u7528\u8005\u5c07\u5229\u7528\u5efa\u6a21\u3002
\n\u2461 \u7af6\u50f9\u7b56\u7565\uff1a\u65b0\u5ba2\u6236\u6a21\u5f0f\u50f9\u503c
\n\u261e \u78ba\u5b9a\u65b0\u5ba2\u6236\u50c5\u7528\u65bc\u7af6\u50f9\uff0c\u672a\u77e5\u4f7f\u7528\u8005\u5c07\u5229\u7528\u5efa\u6a21\u3002<\/p>\n

Step3. \u9ede\u64ca\u5ee3\u544a\u3001\u7db2\u7ad9\u700f\u89bd\u548c\u8f49\u63db<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u2460 \u5728 OGT\/Fiebase \u4e2d\u65b0\u589e\u7684\u65b0\u5ba2\u6236\u53c3\u6578\uff08\u9032\u968e\u7b56\u7565\uff09
\n\u2461 \u56de\u5230\u6b65\u9a5f\u4e00\u3002\u5229\u7528\u56de\u994b\u5faa\u74b0\u63d0\u4f9b\u6301\u7e8c\u9a57\u8b49\u4ee5\u6839\u64da\u5ee3\u544a\u4e3b\u7684\u5b9a\u7fa9\u5c0d\u65b0\u5ba2\u6237\u548c\u73fe\u6709\u5ba2\u6236\u9032\u884c\u81ea\u52d5\u6aa2\u6e2c\u548c\u5efa\u6a21\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n

Step4. \u555f\u7528\u3010\u5f37\u5316\u8f49\u63db\u3011\u8207\u3010\u4ee5\u8f49\u63db\u70ba\u6e96\u7684\u9867\u5ba2\u540d\u55ae\u3011\u57f7\u884c\u65b9\u6cd5<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u2460 \u8a2d\u5b9a\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\uff1a\u9032\u5165 Google Ads \u7ba1\u7406\u54e1 \u261e<\/span> \u9ede\u64ca\u3010\u5e33\u6237\u8a2d\u5b9a\u3011\u261e<\/span> \u9078\u64c7\u3010\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d\u3011\u261e<\/span> \u52fe\u9078\u3010\u8f49\u63db\u6a19\u8a18\u3011
\n\u2461 \u9078\u64c7\u5ba2\u6236\u76ee\u6a19\uff1a\u9078\u64c7\u3010\u76ee\u6a19\u3011\u261e<\/span> \u9ede\u9078\u3010\u6458\u8981\u3011\u261e<\/span> \u7372\u5ba2\uff08Customer Acquisition\uff09\u9ede\u9078\u3010\u7de8\u8f2f\u3011\u261e<\/span> Find that auto created list
\n\u2462 \u8a2d\u5b9a\u6240\u6709\u73fe\u6709\u5ba2\u6236\u540d\u55ae\u53ca\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d
\n\u2463 \u5728 OGT \u4e2d\u65b0\u589e\u65b0\u7684\u5ba2\u6236\u53c3\u6578\u3002\u5728 Google \u4ee3 \u7ba1\u7406\u5de5\u5177\u7a0b\u78bc\u4e2d\u52a0\u5165 new_customer \u53c3\u6578\uff1a
\nStep1. \u9078\u53d6\u65b0\u5ba2\u6236\u8f49\u63db\u6a19\u8a18\u3002
\nStep2. \u52fe\u9078\u300c\u63d0\u4f9b\u65b0\u5ba2\u6236\u8cc7\u6599\u300d\u6838\u53d6\u65b9\u584a\u3002
\nStep3. \u9078\u64c7\u300c\u8cc7\u6599\u5c64\u300d\u6216\u300c\u81ea\u8a02\u6b04\u4f4d\u300d\u505a\u70ba\u8cc7\u6599\u4f86\u6e90\u3002
\nStep4. \u5c07\u4e0b\u5217\u8b8a\u6578\u52a0\u9032\u7d50\u5e33\u9801\u9762\u4f9b\u7cfb\u7d71\u53c3\u7167\u3002<\/p>\n

\n

\ud83d\udc40 \u5ef6\u4f38\u95b1\u8b80\uff1a\u8a2d\u5b9a\u958b\u767c\u65b0\u5ba2\u6236\u5831\u8868<\/span><\/a>\u3001\u505c\u7528\u7b2c\u4e09\u65b9 Cookie \u5e38\u898b\u554f\u984c<\/span><\/a><\/strong><\/p>\n<\/blockquote>\n

\u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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