{"id":11451,"date":"2023-12-15T11:00:04","date_gmt":"2023-12-15T03:00:04","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11451"},"modified":"2024-01-08T16:43:49","modified_gmt":"2024-01-08T08:43:49","slug":"news-2023-dec-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-2023-dec-google-ads\/","title":{"rendered":"\u3010\u7126\u9ede\u529f\u80fd\u3011Google Ads \u5341\u4e8c\u6708\u65b0\u529f\u80fd\u6574\u7406 \u26a1\ufe0f"},"content":{"rendered":"<p class=\"p2\">\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<blockquote>\n<p class=\"p2\" style=\"text-align: left;\"><strong>\u2460 \u4eca\u5e74\u4e94\u6708\u5728 Google IO \u5927\u6703\u4e0a\u6240\u516c\u958b\u7684\u65b0\u529f\u80fd\u3010Google SGE\uff08Search Generative Experience\uff09\u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57\u3011\u5df2\u65bc 11\/8 \u6b63\u5f0f\u4e0a\u7dda\uff01\u76ee\u524d\u5df2\u958b\u653e\u8d85\u904e 120 \u500b\u570b\u5bb6\u4f7f\u7528\u3002<\/strong><br \/>\n<strong>\u2461 Google \u9812\u5e03\u5168\u65b0\u7684\u5ee3\u544a\u653f\u6cbb\u7b56\u7565\uff1a\u53f0\u7063\u9078\u8209\u5ee3\u544a\u5c07\u5728 12\/24 \u505c\u6b62\u66dd\u5149\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p3\">\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u672c\u5e74\u5ea6\u6700\u5f8c\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 <span class=\"s1\">\ud83c\udf38<\/span><\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd75\ud83c\udffb\u200d\u2642\ufe0f \u65b0\u529f\u80fd\uff1aGoogle SGE<\/strong><\/span><\/h3>\n<p>Google SGE\uff08Search Generative Experience\uff09\u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57\u70ba Google \u65bc\u4eca\u5e74 IO \u5927\u6703\u4e0a\u516c\u958b\u7684\u5168\u65b0 AI \u641c\u5c0b\u9ad4\u9a57\uff0c\u5728 11\/8 \u6642\u5df2\u5728 120 \u500b\u570b\u5bb6\u4e0a\u7dda\u3002\u652f\u63f4\u7684\u8a9e\u8a00\u6709\u3010English\u3001Hindi\u3001Indonesian\u3001Japanese\u3001Korean\u3001Portuguese (Brazil)\u3001Spanish (Latin America)\u3011\uff0c\u76ee\u524d\u5c1a\u672a\u652f\u63f4\u4e2d\u6587\u7248\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dVsiusLQy5Q?si=bdaVOnYtNnIiiYtS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #008080;\"><strong>\u5982\u4f55\u555f\u7528 SGE \u751f\u6210\u5f0f\u641c\u5c0b\u9ad4\u9a57<\/strong><\/span><\/p>\n<p>\u5982\u679c\u60f3\u555f\u7528 Google SGE\uff0c\u8acb\u52a0\u5165 Search labs \u641c\u5c0b\u5be6\u9a57\u5ba4\uff0c\u4e26\u4e14\u958b\u555f SGE \u4f86\u5617\u8a66\u9019\u7a2e\u65b0\u9ad4\u9a57\u3002\u76ee\u524d\u50c5\u5728\u7f8e\u570b\uff08\u82f1\u8a9e\uff09\u53ef\u7528\u3002\u82e5\u516c\u53f8\u5e33\u865f\u7121\u6cd5\u958b\u555f\uff0c\u8acb\u5207\u63db\u70ba\u500b\u4eba\u5e33\u865f\u3002<br \/>\n\u261e \u6ce8\u610f\uff1a\u82e5\u5e33\u865f\u8a9e\u8a00\u50c5\u6709\u4e2d\u6587\uff0c\u5247\u7121\u6cd5\u958b\u555f\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u54ea\u4e9b\u4eba\u6703\u770b\u5230 SGE \u5f62\u5f0f\u7684\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u5982\u679c\u4f7f\u7528\u8005\u5df2\u8a3b\u518a Search Labs \u6216\u63a1\u7528\u3010\u751f\u6210\u641c\u5c0b\u9ad4\u9a57\u3011\u4ed6\u5011\u7684\u5be6\u9a57\u4e2d\u4e5f\u53ef\u80fd\u6703\u51fa\u73fe\u5ee3\u544a\u3002\u5ee3\u544a\u4e3b\u76ee\u524d\u4e0d\u9700\u8981\u63a1\u53d6\u4efb\u4f55\u884c\u52d5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc68\ud83c\udffb\u200d\u2696\ufe0f \u653f\u6cbb\u653f\u7b56\uff1a\u53f0\u7063\u9078\u8209\u5ee3\u544a\u5c07\u5728 12\/24 \u505c\u6b62\u66dd\u5149<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11467\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-2023-dec-google-ads.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Google \u5c07\u65bc 2023 \u5e74 12\u6708 \u8d77\u5be6\u65bd\u65b0\u7248\u653f\u6cbb\u5167\u5bb9\u653f\u7b56\uff0c\u4e26\u91dd\u5c0d\u53f0\u7063\u7684\u9078\u8209\u5ee3\u544a\u65b0\u589e\u9650\u5236\u3002<\/p>\n<p>\u2460 \u7981\u6b62\u65bc\u53f0\u7063\u5883\u5167\u5229\u7528Google\u5e73\u53f0\u767c\u9001\u4e0b\u5217\u9078\u8209\u5ee3\u544a\u5167\u5bb9\uff1a\u7e3d\u7d71\u3001\u526f\u7e3d\u7d71\u3001\u7acb\u6cd5\u59d4\u54e1\u6216\u516d\u90fd\u5e02\u9577 (\u53f0\u5317\u5e02\u3001\u65b0\u5317\u5e02\u3001\u6843\u5712\u5e02\u3001\u53f0\u4e2d\u5e02\u3001\u53f0\u5357\u5e02\u548c\u9ad8\u96c4\u5e02) \u7684\u653f\u9ee8\u3001\u73fe\u4efb\u6c11\u9078\u516c\u8077\u4eba\u54e1\u6216\u5019\u9078\u4eba\u3002<\/p>\n<p>\u261e \u6709\u610f\u653e\u9001\u53f0\u7063\u9078\u8209\u5ee3\u544a\u7684\u5ee3\u544a\u5ba2\u6236\u61c9\u7b26\u5408\u4ee5\u4e0b\u898f\u5b9a\uff1a<\/p>\n<ul>\n<li>\u5ee3\u544a\u5ba2\u6236\u5fc5\u9808\u5b8c\u6210\u53f0\u7063\u9078\u8209\u5ee3\u544a\u9a57\u8b49\uff0c\u624d\u80fd\u5728\u53f0\u7063\u653e\u9001\u53f0\u7063\u9078\u8209\u5ee3\u544a\u3002\u77ad\u89e3\u5982\u4f55\u7533\u8acb\u9a57\u8b49\u3002<\/li>\n<li>\u5ee3\u544a\u5ba2\u6236\u5fc5\u9808\u9075\u5b88\u53f0\u7063\u6cd5\u5f8b\u5c0d\u514d\u8cac\u4e8b\u9805\u53ca\u9078\u8209\u300c\u7981\u6b62\u5ba3\u50b3\u671f\u300d\u7684\u76f8\u95dc\u898f\u5b9a\u3002<\/li>\n<li>\u5ee3\u544a\u5ba2\u6236\u5fc5\u9808\u5b8c\u6210\u9078\u8209\u5ee3\u544a\u6216\u5ee3\u544a\u5ba2\u6236\u8eab\u5206\u9a57\u8b49\uff0c\u624d\u80fd\u5728\u53f0\u7063\u5883\u5916\u653e\u9001\u53f0\u7063\u9078\u8209\u5ee3\u544a\u3002<\/li>\n<\/ul>\n<p>\u2461 \u7981\u6b62\u65bc\u53f0\u7063\u5883\u5167\u767c\u5e03\u5ee3\u544a\u5167\u5bb9\u542b\u6709\u653f\u9ee8\u3001\u73fe\u4efb\u6c11\u9078\u516c\u8077\u4eba\u54e1\u3001\u6216\u4ee5\u4e0b\u5404\u516c\u8077\u4e4b\u5019\u9078\u4eba\uff1a<\/p>\n<ul>\n<li>\u7e3d\u7d71\u3001\u526f\u7e3d\u7d71\u3001\u7acb\u6cd5\u59d4\u54e1<\/li>\n<li>\u76f4\u8f44\u5e02\u8b70\u6703\u8b70\u54e1\u3001\u7e23\uff08\u5e02\uff09\u8b70\u6703\u8b70\u54e1\u3001\u9109\uff08\u93ae\u3001\u5e02\uff09\u6c11\u4ee3\u8868\u6703\u4ee3\u8868<\/li>\n<li>\u76f4\u8f44\u5e02\u5c71\u5730\u539f\u4f4f\u6c11\u5340\u6c11\u4ee3\u8868\u6703\u4ee3\u8868\u3001\u76f4\u8f44\u5e02\u9577<\/li>\n<li>\u7e23\uff08\u5e02\uff09\u9577\u3001\u9109\uff08\u93ae\u3001\u5e02\uff09\u9577\u3001\u539f\u4f4f\u6c11\u5340\u9577\u3001\u6751\uff08\u91cc\uff09\u9577\u3002<\/li>\n<\/ul>\n<p>\u2462 \u5148\u524d\u5df2\u5b8c\u6210\u53f0\u7063\u9078\u8209\u5ee3\u544a\u5ba2\u6236\u9a57\u8b49\u898f\u5b9a\u7684\u5e33\u865f\u5c07\u6703\u88ab\u8f49\u63db\u6210\u5ee3\u544a\u4e3b\u9a57\u8b49\u8a08\u756b\u5167\u7684\u5e33\u865f\u3002\u60a8\u7121\u9700\u57f7\u884c\u984d\u5916\u64cd\u4f5c\u3002\u5df2\u65bc\u5ee3\u544a\u900f\u660e\u5ea6\u4e2d\u5fc3\u63ed\u9732\u7684\u53f0\u7063\u9078\u8209\u5ee3\u544a\u5c07\u6703\u6301\u7e8c\u4fdd\u7559\u5c0d\u5916\u958b\u653e\u3002<br \/>\n\u261e \u6db5\u84cb\u7684\u53f0\u7063\u9078\u8209\u5ee3\u544a\u5340\u9593\uff1a2020.11.17~2023.12.14<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f \u88dc\u5145\uff1a\u7591\u96e3\u6392\u89e3\u505a\u6cd5<\/strong><\/span><\/h3>\n<p>\u2460 \u5982\u8981\u5728\u53f0\u7063\u5883\u5167\u653e\u9001\u53f0\u7063\u9078\u8209\u5ee3\u544a\uff0c\u8acb\u78ba\u8a8d\u60a8\u5df2\u5b8c\u6210\u53f0\u7063\u9078\u8209\u5ee3\u544a\u9a57\u8b49\u3002<br \/>\n\u2461 \u5982\u8981\u5728\u53f0\u7063\u5883\u5916\u653e\u9001\u53f0\u7063\u9078\u8209\u5ee3\u544a\uff0c\u8acb\u78ba\u8a8d\u60a8\u5df2\u5b8c\u6210\u9078\u8209\u5ee3\u544a\u6216\u5ee3\u544a\u5ba2\u6236\u8eab\u5206\u9a57\u8b49\u3002<br \/>\n\u2462 \u60a8\u53ef\u4ee5\u4fee\u6539\u5ee3\u544a\uff0c\u6216\u662f\u5411\u6211\u5011\u7533\u8acb\u91cd\u65b0\u5be9\u67e5\u5ee3\u544a\uff1b\u9019\u5169\u7a2e\u65b9\u5f0f\u90fd\u6703\u5c07\u5ee3\u544a\u548c\u5230\u9054\u7db2\u9801\u91cd\u65b0\u9001\u5be9\u3002\u5ee3\u544a\u901a\u5e38\u6703\u5728 1 \u500b\u5de5\u4f5c\u5929\u5167\u5b8c\u6210\u5be9\u67e5\uff0c\u4f46\u6709\u4e9b\u5ee3\u544a\u7684\u5be9\u67e5\u7a0b\u5e8f\u6bd4\u8f03\u8907\u96dc\uff0c\u56e0\u6b64\u9700\u6642\u8f03\u4e45\u3002<br \/>\n\u2463 \u5982\u679c\u60a8\u7121\u6cd5\u5b8c\u6210\u9a57\u8b49\u7a0b\u5e8f\uff0c\u8acb\u5c07\u9055\u53cd\u53f0\u7063\u9078\u8209\u5ee3\u544a\u653f\u7b56\u7684\u6240\u6709\u5ee3\u544a\u79fb\u9664\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udfba \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/labs.google\/sge\/\">Search Labs<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/search\/search-generative-ai-tips\/\">SGE \u4ecb\u7d39<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">\u95dc\u9375\u5b57\u5831\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6014595\">\u653f\u6cbb\u5167\u5bb9\u653f\u7b56<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/9703665\">\u5ee3\u544a\u4e3b\u9a57\u8b49\u8a08\u756b<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/troubleshooter\/9973345\">\u7533\u8acb\u9a57\u8b49<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/troubleshooter\/9973345\">\u9a57\u8b49\u7a0b\u5e8f<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/troubleshooter\/9973345\">\u9078\u8209\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/9870201?hl=zh-Hant&amp;ref_topic=9646742\">\u5ee3\u544a\u5ba2\u6236\u8eab\u5206<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/contact\/approvals\">\u7533\u8acb\u5be9\u67e5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375362\">\u5ee3\u544a\u79fb\u9664<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/%E9%83%A8%E8%90%BD%E6%A0%BCbanner_1080x280.png\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6b61\u8fce\u6536\u770b\u672c\u5e74\u5ea6\u6700\u5f8c\u4e00\u671f Google \u5ee3\u544a\u66f4\u65b0\u5831 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