{"id":11518,"date":"2024-01-16T11:00:56","date_gmt":"2024-01-16T03:00:56","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11518"},"modified":"2024-02-23T17:10:56","modified_gmt":"2024-02-23T09:10:56","slug":"rvc-setup-2024","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/rvc-setup-2024\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u9810\u5b9a\u5f71\u7247\u5ee3\u544a\u8a2d\u5b9a\u6559\u5b78 \ud83d\udca1"},"content":{"rendered":"<blockquote>\n<p class=\"p1\" style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39<span class=\"s1\"> Google <\/span>\u4e00\u6708\u7684\u7126\u9ede\u7522\u54c1\uff1a \u9810\u5b9a\u5f71\u7247\u5ee3\u544a\uff08<span class=\"s1\">Reservation Video Campaign<\/span>\uff09\u7684\u8a2d\u5b9a\u6559\u5b78\u3002 \u6709\u5728\u7d93\u71df<span class=\"s1\"> YouTube <\/span>\u983b\u9053\u3001\u60f3\u8981\u63d0\u9ad8\u9996\u64ad\u5f71\u7247\u5167\u5bb9\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u5feb\u4f86\u95b1\u8b80\u672c\u7bc7\u6587\u7ae0\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83d\udce2<\/span> <strong>\u9810\u5b9a\u5f71\u7247\u5ee3\u544a\u4ecb\u7d39<\/strong><\/span><\/h3>\n<p class=\"p5\"><span class=\"s1\">Google Ads <\/span>\u9810\u8a02\u5ee3\u544a\u5728\u4eca\u5e74\u5e74\u521d\u66f4\u65b0\u4e86\u8cfc\u8cb7\u65b9\u5f0f\uff0c\u5ee3\u544a\u7528\u6236\u73fe\u5728\u53ef\u4ee5\u76f4\u63a5\u900f\u904e<span class=\"s1\"> Google Ads\u00a0<\/span>\u9810\u8a02\u6216<span class=\"s1\">\u00a0Display &amp; Video 360\u00a0<\/span>\u5373\u6642\u9810\u8a02\u8cfc\u8cb7<span class=\"s1\"> YouTube <\/span>\u9810\u8a02\u5ee3\u544a\u3002\u5982\u679c\u60f3\u63d0\u5347\u54c1\u724c\u610f\u8b58\u3001\u63a8\u51fa\u65b0\u7522\u54c1\u6216\u670d\u52d9\uff0c\u6216\u662f\u8981\u91cd\u5851\u7522\u54c1\u6216\u670d\u52d9\u54c1\u724c\uff0c\u4f7f\u7528\u9810\u5b9a\u5f71\u7247\u5ee3\u544a\u662f\u4e00\u9805\u5f88\u4e0d\u932f\u7684\u9078\u64c7\uff01\u900f\u904e\u9810\u8a02\u65b9\u5f0f\u653e\u9001\u5ee3\u544a\uff0c\u53ef\u9054\u6210\u4ee5\u4e0b\u76ee\u6a19\uff1a<\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\">\u2460 \u53ef\u4f7f\u7528\u7af6\u50f9\u4e0d\u652f\u63f4\u7684\u683c\u5f0f\u548c\u529f\u80fd\u89f8\u53ca\u5ee3\u5927\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u638c\u63a7\u5ee3\u544a\u7a0b\u5ea6\u66f4\u7cbe\u7d30<span class=\"s1\"><br \/>\n<\/span>\u2461 \u63d0\u9ad8\u80fd\u898b\u5ea6\uff1a\u53ef\u4f7f\u7528<span class=\"s1\"> YouTube <\/span>\u520a\u982d\u5ee3\u544a\uff0c\u78ba\u4fdd\u5ee3\u544a\u80fd\u767b\u4e0a<span class=\"s1\"> YouTube <\/span>\u9996\u9801\u63a8\u85a6\u5167\u5bb9\u9802\u7aef\u7684\u520a\u767b\u4f4d\u7f6e\uff0c\u63d0\u5347\u5ee3\u544a\u66dd\u5149\u8207\u80fd\u898b\u5ea6\u3002<span class=\"s1\"><br \/>\n<\/span>\u2462 \u53ef\u4f7f\u7528<span class=\"s1\"> YouTube Select<\/span>\uff0c\u5728<span class=\"s1\"> YouTube <\/span>\u4e0a\u6307\u5b9a\u9996\u64ad\u5167\u5bb9\uff0c\u904b\u7528\u9996\u64ad\u5ee3\u544a\u7a7a\u9593\u63d0\u5347\u54c1\u724c\u610f\u8b58\u8207\u89f8\u53ca\u5ee3\u5927\u76ee\u6a19\u5c0d\u8c61\u3002<span class=\"s1\"><br \/>\n<\/span>\u2463 \u53ef\u4f7f\u7528\u56fa\u5b9a\u8cbb\u7387\u8cfc\u8cb7\u66dd\u5149\uff0c\u900f\u904e<span class=\"s1\"> Google <\/span>\u6700\u4f73\u5316\u7684\u65b9\u5f0f\u653e\u9001\uff0c\u4e0d\u5fc5\u624b\u52d5\u8abf\u6574\u51fa\u50f9\u3002<\/p>\n<\/blockquote>\n<p class=\"p2\"><span style=\"color: #008080;\"><strong>\u9810\u5b9a\u5f71\u7247\u5ee3\u544a\u683c\u5f0f<\/strong><\/span><\/p>\n<p class=\"p5\">\u2460 \u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff1a\u5728\u5f71\u7247\u64ad\u653e\u524d\u5f8c\u6216\u5728\u64ad\u653e\u671f\u9593\u653e\u9001\u3002\u9019\u7a2e\u683c\u5f0f\u53ef\u4ee5\u5f37\u5316\u5ee3\u544a\u5370\u8c61\uff0c\u4f46\u5f71\u7247\u89c0\u770b\u6b21\u6578\u4e0d\u6703\u96a8\u4e4b\u589e\u52a0\u3002<span class=\"s1\"><br \/>\n<\/span>\u2461 \u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff1a\u5728\u89c0\u773e\u958b\u59cb\u64ad\u653e\u5f71\u7247\uff08\u7247\u982d\u5ee3\u544a\uff09\u6216\u64ad\u653e\u9577\u7247\u6642\u986f\u793a\uff0c\u53ef\u5728<span class=\"s1\"> 5 <\/span>\u79d2\u5f8c\u7565\u904e\u3002\u9019\u7a2e\u683c\u5f0f\u7684\u89c0\u770b\u91cf\u6703\u7d2f\u8a08\u5728<span class=\"s1\"> YouTube <\/span>\u5f71\u7247\u5ee3\u544a\u7684\u89c0\u770b\u6b21\u6578\u4e2d\u3002<br \/>\n<span class=\"s3\">\u2462<\/span> Shorts <span class=\"s3\">\u5ee3\u544a\uff1a\u986f\u793a\u5728<\/span> YouTube Shorts <span class=\"s3\">\u52d5\u614b\u4e2d\u7684<\/span> Shorts <span class=\"s3\">\u4e4b\u9593\uff0c\u53ef\u900f\u904e<\/span> YouTube Select Shorts <span class=\"s3\">\u4f7f\u7528\u3002<br \/>\n<\/span>\u2463 \u4e32\u5834\u5ee3\u544a\uff1a\u9019\u7a2e\u4e0d\u53ef\u7565\u904e\u7684\u5f71\u7247\u5ee3\u544a\u9577\u5ea6\u70ba<span class=\"s1\"> 6 <\/span>\u79d2\u3002<br \/>\n\u2464 \u520a\u982d\u5ee3\u544a\uff1a\u986f\u793a\u65bc<span class=\"s1\"> YouTube <\/span>\u9996\u9801\u7684\u9802\u7aef\u3002\u8cfc\u8cb7\u520a\u982d\u5ee3\u544a\u53ef\u4ee5\u8b93\u6307\u5b9a\u5ee3\u544a\u7684\u89f8\u53ca\u7387\u63d0\u9ad8\uff0c\u4e26\u638c\u63a7\u9810\u7b97\u548c\u5c55\u793a\u983b\u7387\u3002\u6240\u8cfc\u8cb7\u7684\u520a\u982d\u5ee3\u544a\u53ef\u5728\u3010\u96fb\u8166\u7248\u7db2\u7ad9\u3001\u884c\u52d5\u7248<span class=\"s1\"> YouTube <\/span>\u61c9\u7528\u7a0b\u5f0f\uff0c\u4ee5\u53ca\u96fb\u8996\u5c08\u7528\u7684<span class=\"s1\"> YouTube <\/span>\u61c9\u7528\u7a0b\u5f0f\u3011\u4f7f\u7528\u3002<\/p>\n<p class=\"p7\"><strong><span style=\"color: #008080;\">\u9810\u5b9a\u5f71\u7247\u5ee3\u544a\u7684\u6307\u5b9a\u5ee3\u544a\u76ee\u6a19<\/span><\/strong><\/p>\n<p class=\"p5\">\u2460<span class=\"s1\"> YouTube Select<\/span>\uff1a\u7b26\u5408\u8cc7\u683c\u8005\u53ef\u4f7f\u7528<span class=\"s1\"> YouTube Select <\/span>\u9996\u9078\u983b\u9053\uff0c\u900f\u904e\u9019\u7a2e\u5ee3\u544a\u9810\u8a02\u7522\u54c1\u6307\u5b9a\u6700\u71b1\u9580\u7684\u524d<span class=\"s1\"> 5% YouTube <\/span>\u983b\u9053\uff0c\u5728\u7279\u5b9a\u5e02\u5834\u4e2d\u63a5\u89f8\u9019\u4e9b\u983b\u9053\u6700\u5fe0\u5be6\u7684\u89c0\u773e\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KXPYhskx-0M?si=CjAVecc2qWjheY7F\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><span class=\"s4\">\u26a0\ufe0f<\/span>\u00a0\u6ce8\u610f\uff1a\u9996\u9078\u983b\u9053\u53ea\u5305\u542b\u983b\u9053\uff0c\u53ea\u6709\u5728\u5efa\u7acb<span class=\"s1\"> Premier <\/span>\u89f8\u53ca\u7387\u9810\u8a02\u5ee3\u544a\u6642\uff0c\u624d\u80fd\u6307\u5b9a\u9019\u4e9b\u9996\u9078\u983b\u9053\u3002<\/p>\n<\/blockquote>\n<p class=\"p5\">\u2461 \u4e3b\u984c\uff1a\u53ef\u9078\u64c7<span class=\"s1\"> YouTube <\/span>\u5f71\u7247\u4e3b\u984c\uff08\u6ce8\u610f\uff1a\u520a\u982d\u5ee3\u544a\u4e0d\u652f\u63f4\u6307\u5b9a\u4e3b\u984c\uff09\u3002<span class=\"s1\"><br \/>\n<\/span>\u2462 \u8208\u8da3\u559c\u597d\uff1a\u53ef\u6307\u5b9a\u5c0d\u7279\u5b9a\u4e8b\u7269\u611f\u8208\u8da3\u7684\u89c0\u773e\uff0c\u662f\u6839\u64da\u89c0\u773e\u7684\u700f\u89bd\u6a21\u5f0f\u548c\u89c0\u8cde\u904e\u7684\u5167\u5bb9\u63a8\u9001\u5167\u5bb9\u3002<span class=\"s1\"><br \/>\n<\/span>\u2463 \u8208\u8da3\u76f8\u4f3c\u76ee\u6a19\u5c0d\u8c61\uff1a\u53ef\u63a5\u89f8\u66fe\u7d93\u5c0d\u67d0\u4e9b\u4e3b\u984c\u5c55\u73fe\u8208\u8da3\u3001\u800c\u4e14\u53ef\u80fd\u6703\u518d\u5ea6\u700f\u89bd\u76f8\u95dc\u5167\u5bb9\u7684\u4f7f\u7528\u8005\u3002\u6709\u52a9\u65bc\u63a5\u89f8\u8207\u96e2\u7dda\u5ee3\u544a\u6d3b\u52d5\u7684\u6307\u5b9a\u5c0d\u8c61\u76f8\u4f3c\u7684\u5ba2\u7fa4\u3002<span class=\"s1\"><br \/>\n<\/span>\u2464 \u5ba2\u5c64\uff1a\u53ef\u4ee5\u89f8\u53ca\u53ef\u80fd\u5c6c\u65bc<span class=\"s5\">\u6240\u9078\u5ba2\u5c64\u7fa4\u7d44<\/span>\u7684\u4f7f\u7528\u8005\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><span class=\"s6\">\ud83d\udece<\/span> <span class=\"s8\">\u8a2d\u5b9a\u9810\u8a02\u5ee3\u544a<\/span><\/span><\/h3>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><span class=\"s9\">\u26a0\ufe0f<\/span> <span class=\"s11\">\u6ce8\u610f\uff1a\u65b0\u7248\u9810\u8a02\u5ee3\u544a\u53ea\u958b\u653e\u7d66\u90e8\u5206\u5ee3\u544a\u4e3b\u4f7f\u7528\u3002\u5982\u60f3\u900f\u904e<\/span><span class=\"s10\"> Google Ads <\/span><span class=\"s11\">\u8cfc\u8cb7\u9810\u8a02\u5ee3\u544a\uff0c\u6216\u4f7f\u7528<\/span><span class=\"s10\"> Display &amp; Video 360 <\/span><span class=\"s11\">\u5373\u6642\u9810\u8a02\uff0c\u8acb\u8207\u60a8\u7684<\/span><span class=\"s10\"> Google <\/span><span class=\"s11\">\u696d\u52d9\u4ee3\u8868\u806f\u7d61\u3002<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">Step1. <\/span>\u9032\u5165<span class=\"s1\"> Google Ads <\/span>\u5e33\u6236 <span class=\"s4\">\u261e<\/span> \u9ede\u64ca\u3010\u5ee3\u544a\u6d3b\u52d5\u3011\u9032\u5165\u4e0b\u62c9\u5f0f\u9078\u55ae\u3002<br \/>\n<span class=\"s1\">Step2. <\/span>\u9078\u64c7\u3010\u5ee3\u544a\u6d3b\u52d5\u3011<span class=\"s4\">\u261e<\/span> \u9ede\u9078\u52a0\u865f\u3010\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5\u3011<span class=\"s1\"><br \/>\nStep3. <\/span>\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u9078\u64c7\u3010\u54c1\u724c\u610f\u8b58\u548c\u89f8\u53ca\u7387\u3011<span class=\"s4\">\u261e<\/span> \u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u9078\u64c7\u3010\u5f71\u7247\u3011<br \/>\n<span class=\"s1\">Step4. <\/span>\u6839\u64da\u60f3\u8981\u7684\u5ee3\u544a\u8cfc\u8cb7\u65b9\u5f0f\u9078\u53d6\u3010\u9810\u8a02\u3011<br \/>\n\u2460 \u5982\u8981\u4f7f\u7528<span class=\"s1\"> YouTube Select <\/span>\u548c\u5176\u4ed6\u9032\u968e\u65b9\u6848 <span class=\"s4\">\u261e<\/span> \u8acb\u9078\u53d6\u3010<span class=\"s1\">Premier <\/span>\u89f8\u53ca\u7387\u3011<span class=\"s1\"><br \/>\n<\/span>\u2461 \u5982\u8981\u4f7f\u7528\u63a1\u7528\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u7684\u520a\u982d\u5ee3\u544a <span class=\"s4\">\u261e<\/span> \u8acb\u9078\u53d6\u3010\u520a\u982d\u5ee3\u544a\u3011<span class=\"s1\"><br \/>\n<\/span>\u2462 \u5982\u8981\u4f7f\u7528<span class=\"s1\"> YouTube <\/span>\u5ee3\u544a\u7a7a\u9593\u6a19\u6e96\u9810\u8a02 <span class=\"s4\">\u261e<\/span> \u8acb\u9078\u53d6\u3010\u6a19\u6e96\u89f8\u53ca\u3011<\/p>\n<blockquote>\n<p class=\"p5\" style=\"text-align: left;\"><span style=\"color: #008080;\"><span class=\"s12\">\u26a1\ufe0f\u9810\u5b9a\u5f71\u7247\u5ee3\u544a<\/span><span class=\"s13\">\u88dc\u5145<\/span><\/span><\/p>\n<p class=\"p5\" style=\"text-align: left;\"><span class=\"s13\">\u2460<\/span> <span class=\"s13\">\u5982\u8981\u9810\u8a02<\/span><span class=\"s14\"> YouTube <\/span><span class=\"s13\">\u5ee3\u544a\u7a7a\u9593\uff0c\u4f46\u4e0d\u4f7f\u7528\u7279\u6b8a\u529f\u80fd\u6216\u9032\u968e\u89e3\u6c7a\u65b9\u6848\uff0c\u8acb\u9078\u53d6\u3010\u6a19\u6e96\u89f8\u53ca\u3011<\/span><span class=\"s14\"><br \/>\n<\/span><span class=\"s13\">\u2461<\/span> <span class=\"s13\">\u5982\u8981\u4f7f\u7528<\/span><span class=\"s14\"> YouTube Select <\/span><span class=\"s13\">\u548c\u5176\u4ed6\u9032\u968e\u65b9\u6848\uff0c\u8acb\u9078\u53d6\u3010<\/span><span class=\"s14\">Premier <\/span><span class=\"s13\">\u89f8\u53ca\u7387\u3011<\/span><span class=\"s14\">YouTube Select <\/span><span class=\"s13\">\u9996\u9078\u983b\u9053\u6709\u56fa\u5b9a\u50f9\u683c\u6216\u52d5\u614b\u50f9\u683c\u3002<\/span><span class=\"s14\"><br \/>\n<\/span><span class=\"s13\">\u2462<\/span> <span class=\"s13\">\u5982\u8981\u4f7f\u7528<\/span><span class=\"s14\"> CPM<\/span><span class=\"s13\">\uff08\u5343\u6b21\u66dd\u5149\u51fa\u50f9\uff09\u520a\u982d\u5ee3\u544a\uff0c\u8acb\u9078\u53d6\u3010\u520a\u982d\u5ee3\u544a\u3011\u9019\u9805\u7522\u54c1\u63a1\u7528\u56fa\u5b9a\u50f9\u683c\u3002<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">Step5. <\/span>\u5982\u8981\u4f7f\u7528\u3010<span class=\"s1\">Premier <\/span>\u89f8\u53ca\u7387\u3011\u548c\u3010\u6a19\u6e96\u89f8\u53ca\u3011\u8acb\u9078\u53d6\u4ee5\u4e0b\u5ee3\u544a\u683c\u5f0f\uff1a<\/p>\n<p class=\"p5\">\u2460 \u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a<span class=\"s1\"><br \/>\n<\/span>\u2461 \u4e32\u5834\u5ee3\u544a<span class=\"s1\"><br \/>\n<\/span>\u2462 \u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a<\/p>\n<p class=\"p5\"><span class=\"s1\">Step6. <\/span>\u9078\u64c7\u3010\u7e7c\u7e8c\u3011<span class=\"s4\">\u261e<\/span> \u82e5\u53ea\u8981\u4f7f\u7528\u3010<span class=\"s1\">Premier <\/span>\u89f8\u53ca\u7387\u3011<span class=\"s4\">\u261e<\/span> \u8acb\u4f7f\u7528\u3010\u6307\u5b9a\u520a\u767b\u4f4d\u7f6e\u3011\u9078\u53d6<span class=\"s1\"> YouTube Select <\/span>\u9996\u9078\u983b\u9053 <span class=\"s4\">\u261e<\/span> \u8a2d\u5b9a\u9810\u5b9a\u5ee3\u544a\u5b8c\u6210 <span class=\"s2\">\ud83c\udf89<\/span><\/p>\n<blockquote>\n<p class=\"p8\" style=\"text-align: left;\"><strong><span class=\"s15\">\ud83c\udf08 \u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><span class=\"s7\"><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942\"><span class=\"s5\">Google Ads <\/span><span class=\"s16\">\u653f\u7b56<\/span><\/a><\/span>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722120\">\u5ee3\u544a\u6838\u51c6\u7a0b\u5e8f<\/a>\u3001\u8cfc\u8cb7\u65b9\u6848\u4e4b\u9593\u7684\u5dee\u7570\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/14117675\">\u5efa\u7acb<span class=\"s1\"> YouTube <\/span>\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u520a\u982d\u5ee3\u544a<\/a><span class=\"s8\">\u3002<\/span><\/strong><span class=\"s7\"><br \/>\n<\/span><\/p>\n<\/blockquote>\n<p>\ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff01<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" 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