{"id":11551,"date":"2024-02-02T11:00:48","date_gmt":"2024-02-02T03:00:48","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11551"},"modified":"2024-02-20T17:08:07","modified_gmt":"2024-02-20T09:08:07","slug":"ai-essentials-2024","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ai-essentials-2024\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011AI \u6280\u8853\u8f14\u52a9 Google Ads \u6307\u5357 \ud83e\udd16"},"content":{"rendered":"
\n

\u672c\u6587\u5c07\u5206\u4eab Google Ads \u65bc\u8fd1\u671f\u91cb\u51fa\u7684 AI \u6280\u8853\u5ee3\u544a\u6307\u5357\uff0c\u6703\u4ee5\u3010\u4f7f\u7528\u5ee3\u544a\u7522\u54c1\u3011\u4ee5\u53ca\u3010\u5ee3\u544a\u7d20\u6750\u3011\u5169\u90e8\u4efd\u8aaa\u660e\u3002<\/strong><\/p>\n<\/blockquote>\n

\ud83c\udfb0 AI \u6280\u8853\u5c0d\u65bc\u5ee3\u544a\u7684\u91cd\u8981\u6027<\/strong><\/span><\/h3>\n

Google AI \u53ef\u4ee5\u900f\u904e\u66f4\u7cbe\u826f\u7684\u6280\u8853\u88fd\u4f5c\u51fa\u66f4\u7b26\u5408\u6d88\u8cbb\u8005\u559c\u597d\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u4e26\u900f\u904e\u5927\u6578\u64da\u6253\u9020\u5b8c\u7f8e\u7684\u884c\u92b7\u6c7a\u7b56\u3002\u4ee5\u4e0b\u5c07\u8aaa\u660e\u5982\u4f55\u5728\u5404\u500b\u6c7a\u7b56\u6b65\u9a5f\u4e2d\u4f7f\u7528\u5408\u9069\u7684 Google \u5ee3\u544a\u7522\u54c1\u3002\u60f3\u8981\u52a0\u5165 AI \u4e16\u754c\u7684\u670b\u53cb\u5011\uff0c\u8acb\u5feb\u63a5\u8457\u770b\u4e0b\u53bb\u5427\uff01<\/p>\n

\n

\ud83e\uddbe AI \u8f14\u52a9 Google Ads \u6307\u5357<\/strong><\/span><\/h3>\n

\"\"<\/h3>\n

Step1. \u5efa\u69cb\u53ef\u9577\u671f\u4f7f\u7528\u7684\u5ee3\u544a\u67b6\u69cb<\/strong><\/span><\/p>\n

\u2460 \u4f7f\u7528\u3010Google \u4ee3\u78bc\u3011\u6216\u3010Google \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\u3011\u6a19\u8a18\u5168\u7db2\u7ad9\uff0c\u64f7\u53d6\u91cd\u8981\u8cc7\u6599\u3002\u261e \u5982\u679c\u662f\u5728\u6b50\u6d32\u7d93\u6fdf\u5340\u548c\u82f1\u570b\u7d93\u71df\u4e8b\u696d\u7684\u5ee3\u544a\u4e3b\uff0c\u8acb\u4f7f\u7528\u3010\u540c\u610f\u8072\u660e\u6a21\u5f0f\u3011\u5efa\u7acb\u67b6\u69cb\u3002
\n\u2461 \u555f\u7528\u3010\u8de8\u7db2\u57df\u9023\u7d50\u3011\u5373\u53ef\u653e\u5fc3\u8a55\u4f30\u591a\u500b\u7db2\u57df\u7684\u6d88\u8cbb\u8005\u6b77\u7a0b\u3002
\n\u2462\u00a0\u8a2d\u5b9a\u3010\u5f37\u5316\u8f49\u63db\u3011\u63d0\u5347\u8f49\u63db\u8a55\u4f30\u7d50\u679c\u7684\u6e96\u78ba\u5ea6\u3002
\n\u2463 \u6839\u64da\u696d\u52d9\u76ee\u6a19 (\u4f8b\u5982\uff0c\u6536\u76ca\u3001\u5229\u6f64\u7387\u6216\u751f\u547d\u9031\u671f\u50f9\u503c) \u8a2d\u5b9a\u8f49\u63db\u50f9\u503c\u3002<\/p>\n

Step2. \u6e96\u78ba\u8a55\u4f30\u548c\u6b78\u56e0\u8f49\u63db<\/span><\/strong><\/p>\n

\u2460 \u4f7f\u7528\u00a0GA4\uff0c\u53d6\u5f97\u66f4\u8a73\u76e1\u7684\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u6d1e\u5bdf\u8cc7\u6599\u3002
\n\u2461 \u627e\u51fa\u7db2\u7ad9\u4e0a\u7684 HTTP \u7db2\u9801\u4e26\u8f49\u63db\u70ba\u5b89\u5168\u7684 HTTPS\u00a0\u7db2\u9801\uff0c\u78ba\u4fdd\u7b26\u5408\u7db2\u7ad9\u5b89\u5168\u6027\u6a19\u6e96\u3002<\/p>\n

Step3. \u63a5\u89f8\u4e26\u5438\u5f15\u76f8\u95dc\u9867\u5ba2\u4e92\u52d5<\/strong><\/span><\/p>\n

\u2460 \u904b\u7528\u3010\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d\u3011\u5728 Google \u5e73\u53f0\u4e0a\u89f8\u53ca\u9867\u5ba2\u4e26\u5438\u5f15\u4ed6\u5011\u518d\u6b21\u4e92\u52d5\u3002
\n\u2461 \u63a1\u7528\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u63a5\u89f8\u66f4\u591a\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u7684\u9867\u5ba2\u3002
\n\u2462 \u70ba\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u63a1\u7528\u4ee5\u50f9\u503c\u70ba\u6e96\u667a\u6167\u51fa\u50f9\uff0c\u722d\u53d6\u696d\u52d9\u50f9\u503c\u6700\u9ad8\u7684\u8f49\u63db\u3002
\n\u2463\u00a0\u63a1\u7528\u6709 AI \u6280\u8853\u8f14\u52a9\u7684\u641c\u5c0b\u5ee3\u544a\uff08\u6bd4\u5c0d\u9078\u9805\u8a2d\u70ba\u5ee3\u6cdb\u6bd4\u5c0d\uff09\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff0c\u52a0\u500d\u767c\u63ee Google Ads \u5ba3\u50b3\u6548\u679c\u3002
\n\u2464 \u653e\u9001\u3010\u5f71\u7247\u5ee3\u544a\u3011\u8207 YouTube (\u5305\u62ec Shorts \u548c\u9023\u7db2\u96fb\u8996) \u4e0a\u7684\u76ee\u6a19\u5c0d\u8c61\u4ea4\u6d41\u4e92\u52d5\u3002<\/p>\n

Step4. \u6301\u7e8c\u6e2c\u8a66\u65b0\u4f5c\u6cd5<\/span><\/strong><\/p>\n

\u2460\u00a0\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u6368\u68c4\u300c\u6210\u672c\u4e2d\u5fc3\u300d\u601d\u7dad\uff0c\u6539\u4ee5\u300c\u4fc3\u9032\u4e8b\u696d\u6210\u9577\u4e26\u63d0\u5347\u7372\u5229\u300d\u70ba\u76ee\u6a19\u3002
\n\u261e \u627e\u51fa\u8207\u696d\u52d9\u76ee\u6a19\u5bc6\u5207\u76f8\u95dc\u7684\u884c\u92b7 KPI\uff0c\u4e26\u8207\u8ca1\u52d9\u9577\u5408\u4f5c\u91cf\u5316\u884c\u92b7\u5c0d\u91cd\u8981\u8ca1\u52d9\u6307\u6a19\u7684\u5f71\u97ff\u3002
\n\u2461 \u5efa\u7acb\u5be6\u9a57\u6587\u5316\u00a0(\u6e2c\u8a66\u3001\u5b78\u7fd2\u4e26\u64f4\u5927\u61c9\u7528)\u3002
\n\u2462 \u9748\u6d3b\u61c9\u8b8a\u4e26\u6253\u7834\u85e9\u7c6c\u00a0(\u5584\u7528\u8cc7\u6599\u8207\u9810\u7b97\uff0c\u8de8\u7ba1\u9053\u5275\u9020\u6548\u76ca)\u3002<\/p>\n

 <\/p>\n

\ud83d\udc69\ud83c\udffb\u200d\ud83c\udfa8 AI \u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316\u6307\u5357<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Step1. \u63d0\u4f9b\u4e00\u5b9a\u54c1\u8cea\u8207\u6578\u91cf\u7684\u5ee3\u544a\u7d20\u6750<\/span><\/strong><\/p>\n

\u2460 \u5efa\u7acb\u7db2\u7ad9\u4e26\u63d0\u4f9b\u5404\u5f0f\u5404\u6a23\u7684\u76f8\u95dc\u5230\u9054\u7db2\u9801\uff0c\u5ee3\u544a\u6703\u6839\u64da\u7db2\u7ad9\u5167\u5bb9\u986f\u793a\u54c1\u724c\u8cc7\u8a0a\u3002
\n\u2461 \u900f\u904e\u3010\u641c\u5c0b\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u64f7\u53d6\u8cc7\u8a0a (\u5982\uff0c\u5546\u5bb6\u6a19\u8a8c\u548c\u540d\u7a31) \u53ca\u5f71\u50cf\u5167\u5bb9\uff0c\u4ee5\u6b64\u5efa\u7acb\u65b0\u7684\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u3002
\n\u261e \u52d9\u5fc5\u63d0\u4f9b\u6b63\u78ba\u3001\u5177\u9ad4\u4e14\u7b26\u5408\u73fe\u6cc1\u7684\u8cc7\u6599\uff0c\u4e26\u6dd8\u6c70\u820a\u7684\u7db2\u7ad9\u548c\u7db2\u57df\u3002
\n\u261e \u63a1\u7528 AI \u6280\u8853\u8f14\u52a9\u751f\u6210\u7d20\u6750\u8cc7\u6e90\u6642\uff0c\u53ef\u9078\u64c7\u4e0d\u8981\u7528\u7db2\u7ad9\u7576\u8cc7\u6599\u4f86\u6e90\u3002
\n\u2462 \u63d0\u4f9b\u591a\u6a23\u5316\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\uff0cGoogle AI \u6703\u5728\u6e2c\u8a66\u5404\u7a2e\u7d44\u5408\u5f8c\u9078\u51fa\u6210\u6548\u6700\u4f73\u7684\u7248\u672c\uff0c\u4e26\u78ba\u4fdd\u641c\u5c0b\u5ee3\u544a\u4e2d\u7684\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\uff0c\u81f3\u5c11\u4e00\u5247\u5ee3\u544a\u512a\u7570\u5ea6\u70ba\u300c\u4f73\u300d\u6216\u300c\u6975\u4f73\u300d\u3002
\n\u2463 \u5728\u641c\u5c0b\u5ee3\u544a\u4e2d\u52a0\u5165\u3010\u5716\u7247\u7d20\u6750\u8cc7\u6e90\u3011\u4ee5\u8996\u89ba\u5143\u7d20\u5c55\u793a\u7522\u54c1\/\u670d\u52d9\uff1b\u6216\u662f\u555f\u7528\u3010\u52d5\u614b\u5716\u7247\u7d20\u6750\u8cc7\u6e90\u3011\u7531 Google AI \u81ea\u52d5\u5f9e\u5230\u9054\u7db2\u9801\u9078\u53d6\u6700\u76f8\u95dc\u7684\u5716\u7247\uff0c\u4e26\u9644\u52a0\u5230\u5ee3\u544a\u3002<\/p>\n

Step2.\u5927\u898f\u6a21\u751f\u6210\u5167\u5bb9<\/strong><\/span><\/p>\n

\u2460 \u63a1\u7528 Google AI \u6280\u8853\u8f14\u52a9\u89e3\u6c7a\u65b9\u6848\uff0c\u52a0\u901f\u751f\u6210\u5ee3\u544a\u7d20\u6750\u3002
\n\u2461 \u904b\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u7684\u7d20\u6750\u8cc7\u6e90\u751f\u6210\u529f\u80fd\uff0c\u52a0\u901f\u5efa\u7acb\u5ee3\u544a\u7d20\u6750\u3002
\n\u261e \u5728 Google Ads \u4f7f\u7528\u8005\u4ecb\u9762\uff0c\u5c31\u80fd\u76f4\u63a5\u751f\u6210\u5546\u5bb6\u5c08\u5c6c\u7684\u76f8\u95dc\u5ee3\u544a\u6a19\u984c\u3001\u8aaa\u660e\u548c\u751f\u6d3b\u98a8\u683c\u5716\u7247\u3002<\/p>\n

Step3. \u5f37\u5316\u73fe\u6709\u7d20\u6750\u8cc7\u6e90<\/strong><\/span><\/p>\n

\u2460 \u904b\u7528 Merchant Center Next \u7684\u00a0Product Studio\uff0c\u4fee\u98fe\u73fe\u6709\u7522\u54c1\u5716\u50cf\u3002
\n\u2461 \u5efa\u7acb\u5404\u7a2e\u986f\u793a\u6bd4\u4f8b\u7684\u5f71\u7247\uff1a\u76f4\u5411\u3001\u6a6b\u5411\u548c\u6b63\u65b9\u5f62\u81f3\u5c11\u5404\u4e00\u500b\u3002
\n\u2462 \u5728\u641c\u5c0b\u5ee3\u544a\u548c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u555f\u7528\u3010\u81ea\u52d5\u5efa\u7acb\u7684\u7d20\u6750\u8cc7\u6e90\u3011
\n\u261e \u81ea\u52d5\u5efa\u7acb\u7684\u7d20\u6750\u8cc7\u6e90\u6703\u6839\u64da\u539f\u672c\u6210\u6548\u512a\u826f\u7684\u5ee3\u544a\uff0c\u6301\u7e8c\u751f\u6210\u65b0\u7684\u6587\u5b57\u5ee3\u544a\u3002<\/p>\n

Step4. \u8a55\u4f30\u548c\u6700\u4f73\u5316<\/strong><\/span><\/p>\n

\u2460 \u900f\u904e\u3010\u7d20\u6750\u8cc7\u6e90\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf\u3011\u53d6\u5f97\u8cc7\u6599\uff0c\u5efa\u7acb\u4e26\u6e2c\u8a66\u65b0\u7684\u7d20\u6750\u8cc7\u6e90\u3002
\n\u2461 \u642d\u914d\u3010\u7b2c\u4e00\u65b9\u8cc7\u6599\u8207 Google AI \u6280\u8853\u3011\u7372\u5f97\u5ee3\u544a\u7d20\u6750\u6d1e\u5bdf\u5206\u6790\uff0c\u63d0\u5347\u7d20\u6750\u8cc7\u6e90\u54c1\u8cea\u8207\u6210\u6548\u3002
\n\u2462 \u6aa2\u67e5\u3010\u5ee3\u544a\u512a\u7570\u5ea6\u3011\u904b\u7528\u65b0\u7248\u7d20\u6750\u8cc7\u6e90\u63db\u6389\u6210\u6548\u504f\u4f4e\u7684\u90e8\u5206\u3002
\n\u2463 \u5728\u3010\u6d1e\u5bdf\u9801\u9762\u3011\u77ad\u89e3\u65b0\u7684\u6210\u6548\u8da8\u52e2\uff0c\u4e26\u3010\u57f7\u884c\u5be6\u9a57\u3011\u6e2c\u8a66\u65b0\u63d0\u6848\u662f\u5426\u53ef\u884c\uff0c\u78ba\u4fdd\u54c1\u724c\u80fd\u642d\u914d\u904b\u7528\u5e38\u614b\u578b\u548c\u5b63\u7bc0\u6027\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u96a8\u6642\u722d\u53d6\u6700\u4f73\u6210\u6548\u3002<\/p>\n

\n

\ud83c\udfa8 \u5ef6\u4f38\u95b1\u8b80\uff1a\u5be6\u9a57\u6587\u5316<\/a>\u3001\u8de8\u7db2\u57df\u9023\u7d50<\/a>\u3001\u540c\u610f\u8072\u660e\u6a21\u5f0f<\/a>\u3001\u8f49\u63db\u70ba\u5b89\u5168\u7684 HTTPS\u00a0\u7db2\u9801<\/a>\u3001\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d<\/a>\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/a>\u3001Product Studio<\/a>\u3001\u526a\u8f2f\u5f71\u7247<\/a>\u3001\u81ea\u52d5\u5efa\u7acb\u7684\u7d20\u6750\u8cc7\u6e90<\/a>\u3001\u7d20\u6750\u8cc7\u6e90\u76ee\u6a19\u5c0d\u8c61\u6d1e\u5bdf<\/a>\u3001\u7b2c\u4e00\u65b9\u8cc7\u6599<\/a>\u3001\u57f7\u884c\u5be6\u9a57<\/a><\/p>\n<\/blockquote>\n

\ud83c\udf1f \u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n

\n

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