{"id":11586,"date":"2024-02-16T11:00:23","date_gmt":"2024-02-16T03:00:23","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11586"},"modified":"2024-02-20T17:00:20","modified_gmt":"2024-02-20T09:00:20","slug":"news-google-ads-2024-jan","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-jan\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e00\u6708\u66f4\u65b0\u5feb\u5831 \ud83d\udc32"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1e \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<br \/>\n<\/strong><strong>\u2460 Masthead CPM \u9996\u9801\u520a\u982d\u5ee3\u544a\u958b\u653e\u900f\u904e\u5f71\u7247\u5ee3\u544a\u9810\u8a02<\/strong><br \/>\n<strong>\u2461 \u6210\u6548\u898f\u5283\u5de5\u5177\u9078\u53d6\u7279\u5b9a\u8f49\u63db\u76ee\u6a19\u4ee5\u9810\u6e2c\u8f49\u63db\u6b21\u6578<\/strong><br \/>\n<strong>\u2462 \u540c\u610f\u8072\u660e\u6a21\u5f0f\u56e0\u61c9\u6700\u65b0\u96b1\u79c1\u653f\u7b56\u9032\u884c\u8b8a\u52d5<\/strong><br \/>\n<strong>\u2463 \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u52a0\u5165 AI \u6280\u8853\u5347\u7d1a\u7d20\u6750\u8cc7\u6e90<\/strong><\/p>\n<\/blockquote>\n<p>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \ud83d\udc4f\ud83c\udffb<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfac \u5f71\u7247\u5ee3\u544a\uff1aMasthead CPM \u9996\u9801\u520a\u982d\u5ee3\u544a\u958b\u653e\u9810\u8a02<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11593\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u9996\u9801\u520a\u982d\u5ee3\u544a Masthead CPM \u5728\u904e\u5f80\u50c5\u80fd\u7531 Google \u5ee3\u544a\u696d\u52d9\u7a97\u53e3\u5354\u52a9\u8a02\u8cfc\uff0c\u76ee\u524d\u5df2\u958b\u653e\u5728 Google Ads \u7684\u5f71\u7247\u5ee3\u544a\u4e2d\u5373\u6642\u9810\u8a02 Masthead CPM \u5ee3\u544a\uff08\u5be6\u969b\u5ee3\u544a\u91cf\u4ecd\u7531\u8a02\u8cfc\u7576\u6642\u800c\u5b9a\uff09\u5728 Google Ads \u4e2d\u8cfc\u8cb7\u9810\u8a02\u5ee3\u544a\uff0c\u5c31\u80fd\u5728\u540c\u4e00\u8655\u898f\u5283\u3001\u8cfc\u8cb7\u548c\u8a55\u4f30\u7af6\u50f9\u548c\u9810\u8a02\u5ee3\u544a\u6d3b\u52d5\uff1bGoogle Ads \u9810\u8a02\u529f\u80fd\uff08 Instant Reaerve\uff09\u4e5f\u63d0\u4f9b\u9032\u968e\u76ee\u6a19\u5c0d\u8c61\u7b49\u6578\u4f4d\u5275\u610f\u65b0\u529f\u80fd\uff0c\u4ee5\u53ca\u56fa\u5b9a\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u7b49\u50b3\u7d71\u8cfc\u8cb7\u7d50\u69cb\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5373\u6642\u9810\u5b9a\u529f\u80fd\u8acb\u6d3d Google \u5ee3\u544a\u696d\u52d9\u7a97\u53e3\u7533\u8acb\u6b0a\u9650\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf1f \u63a8\u85a6\u529f\u80fd\uff1a\u6210\u6548\u898f\u5283\u5de5\u5177\u9078\u53d6\u7279\u5b9a\u8f49\u63db\u76ee\u6a19\u4ee5\u9810\u6e2c\u8f49\u63db\u6b21\u6578<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11592\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5728\u6210\u6548\u898f\u5283\u5de5\u5177\u4e2d\u53ef\u9078\u64c7\u8f38\u5165\u4f01\u5283\u66f8\u76ee\u6a19\uff08\u4f8b\u5982\uff0c\u652f\u51fa\u3001\u66dd\u5149\u6b21\u6578\u6216\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\uff09\u8f38\u5165\u6307\u5b9a\u76ee\u6a19\u5f8c\u3002\u6210\u6548\u898f\u5283\u5de5\u5177\u5c31\u6703\u8abf\u914d\u60a8\u7684\u6f5b\u5728\u652f\u51fa\uff0c\u5354\u52a9\u60a8\u9054\u6210\u76ee\u6a19\uff08\u5efa\u8b70\u9078\u64c7\u5177\u6709\u76f8\u540c\u76ee\u6a19\u7684\u5ee3\u544a\u6d3b\u52d5\uff09\u3002<\/p>\n<p>\u6210\u6548\u898f\u5283\u5de5\u5177\u5728\u8abf\u914d\u5ee3\u544a\u9810\u7b97\u9019\u65b9\u9762\u7684\u529f\u80fd\u5341\u5206\u5f37\u5927\uff0c\u800c\u4e14\u80fd\u5c0d\u9810\u671f\u6295\u8cc7\u5831\u916c\u7387\u8f03\u9ad8\u7684\u5ee3\u544a\u6295\u5165\u66f4\u591a\u9810\u7b97\u3002\u5982\u679c\u5ee3\u544a\u4e0d\u7b26\u5408\u898f\u5b9a\uff0c\u7cfb\u7d71\u5c31\u7121\u6cd5\u63d0\u4f9b\u9810\u6e2c\u8cc7\u6599\u3002\u4f7f\u7528\u8005\u53ef\u4ee5\u5c07\u9019\u4e9b\u5ee3\u544a\u5f9e\u9810\u6e2c\u7bc4\u570d\u4e2d\u6392\u9664\uff0c\u4e5f\u53ef\u4ee5\u70ba\u6240\u9078\u65e5\u671f\u7bc4\u570d\u5167\u7684\u904e\u5f80\u6210\u6548\u8cc7\u6599\u52a0\u5165\u8cbb\u7528\u548c\u8f49\u63db\u91d1\u984d\uff0c\u4f86\u7d0d\u5165\u9019\u4e9b\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udce2 \u96b1\u79c1\u898f\u7bc4\uff1a\u540c\u610f\u8072\u660e\u6a21\u5f0f\u8b8a\u52d5<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11591\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u81ea\u4eca\u5e74\u8d77\uff0c\u56e0\u61c9\u300a\u6b50\u76df\u5730\u5340\u4f7f\u7528\u8005\u540c\u610f\u6388\u6b0a\u653f\u7b56\u300b\u8207\u6b50\u6d32\u7d93\u6fdf\u5340 (EEA) \u5ee3\u544a\u653f\u7b56\uff0cGoogle \u5ba3\u5e03\u5347\u7d1a Google Ads\u3001Google Marketing Platform \u548c Google Analytics \u7684\u3010\u540c\u610f\u8072\u660e\u6a21\u5f0f\u3011\u5982\u8981\u7e7c\u7e8c\u4f7f\u7528\u5ee3\u544a\u500b\u4eba\u5316\u529f\u80fd\uff0c\u5efa\u8b70\u5728 2024 \u5e74 3 \u6708\u524d\u9032\u884c\u66f4\u65b0\u3002\u70ba\u56e0\u61c9\u4e0a\u8ff0\u7570\u52d5\uff0cGoogle \u5c07\u540c\u610f\u8072\u660e\u6a21\u5f0f API \u9032\u884c\u5347\u7d1a\uff0c\u4e26\u65b0\u589e\u4e86\u5169\u9805\u65b0\u53c3\u6578\uff0c\u4ee5\u9032\u4e00\u6b65\u63a7\u7ba1\u540c\u610f\u8072\u660e\u6536\u96c6\u4f5c\u696d\u3002\u6b64\u5916\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u540c\u610f\u8072\u660e\u7ba1\u7406\u5e73\u53f0 (CMP) \u555f\u7528\u540c\u610f\u8072\u660e\u6a21\u5f0f\uff0c\u5354\u52a9\u9054\u6210\u4ee5\u4e0b\u76ee\u6a19\uff1a<\/p>\n<p>\u2460 \u5c0e\u5165\u6216\u5347\u7d1a\u7db2\u7ad9\/\u61c9\u7528\u7a0b\u5f0f\u540c\u610f\u6a6b\u5e45<br \/>\n\u2461 \u7ba1\u7406\u540c\u610f\u6a6b\u5e45\u5167\u5bb9<br \/>\n\u2462 \u5c07\u540c\u610f\u8072\u660e\u4fe1\u865f\u50b3\u56de Google (\u900f\u904e\u540c\u610f\u8072\u660e\u6a21\u5f0f)\uff0c\u70ba\u8f49\u63db\u8a55\u4f30\u548c\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u63d0\u4f9b\u53ef\u9a57\u8b49\u7684\u540c\u610f\u8072\u660e\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u6ce8\u610f\u4e8b\u9805<br \/>\n<\/strong><\/span><\/p>\n<p>\u2460 Google API\/SDK \u7528\u6236\uff1a\u5982\u679c\u60a8\u6216\u60a8\u7684\u5408\u4f5c\u5925\u4f34\u662f\u4f7f\u7528\u3010Google API\/SDK \u8207 Google \u5206\u4eab\u76ee\u6a19\u5c0d\u8c61\u8cc7\u6599\u3011\u7684\u7528\u6236\uff1a\u8acb\u52d9\u5fc5\u5347\u7d1a\u81f3\u6700\u65b0\u7248 Google Ads API \u548c Display &amp; Video 360 API<br \/>\n\u2461 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7528\u6236\uff1a\u8acb\u66f4\u65b0\u81f3\u6700\u65b0\u7248\u00a0Google \u61c9\u7528\u7a0b\u5f0f\u8f49\u63db\u8ffd\u8e64 API\u00a0\u6216\u00a0SDK\uff0c\u624d\u80fd\u6b63\u78ba\u50b3\u9054\u540c\u610f\u8072\u660e\u4fe1\u865f\uff1b\u5982\u679c\u6709\u8207\u61c9\u7528\u7a0b\u5f0f\u6b78\u56e0\u5408\u4f5c\u5925\u4f34\u00a0(AAP) \u5408\u4f5c\uff0c\u8acb\u5347\u7d1a\u81f3\u6700\u65b0\u7248 AAP SDK\/API\uff0c\u4ee5\u78ba\u4fdd\u5c07\u540c\u610f\u8072\u660e\u4fe1\u865f\u50b3\u9054\u7d66 Google\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc51 \u641c\u5c0b\u5ee3\u544a\uff1a\u52a0\u5165 AI \u6280\u8853\u7684\u5f37\u5927\u7d20\u6750\u5eab<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11590\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-jan-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u70ba\u5354\u52a9\u5ee3\u544a\u7528\u6236\u63d0\u9ad8\u641c\u5c0b\u5ee3\u544a\u7684\u6210\u6548\uff0cGoogle \u5c07\u91dd\u5c0d\u5ee3\u544a\u7684\u7d20\u6750\u8cc7\u6e90\u904b\u7528\u65b9\u5f0f\uff0c\u9032\u884c\u76f8\u95dc\u7570\u52d5\u3002\u8b8a\u52d5\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u7d44\u5408\u5831\u8868<\/strong><\/span><\/p>\n<p>\u5c0d\u65bc\u67d0\u4e9b\u641c\u5c0b\u67e5\u8a62\u548c\u60c5\u5883\uff0c\u986f\u793a\u4e00\u500b\u5ee3\u544a\u6a19\u984c\u53ef\u5e36\u4f86\u66f4\u597d\u7684\u6210\u6548\u3002\u56e0\u6b64\uff0c\u73fe\u5728\u53ea\u8981\u9810\u4f30\u6539\u5584\u6210\u6548\uff0c\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u5c31\u6703\u986f\u793a\u4e00\u500b\u5ee3\u544a\u6a19\u984c\uff0c\u5168\u529b\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002\u70ba\u914d\u5408\u9019\u9805\u7570\u52d5\uff0c\u5ee3\u544a\u6a19\u984c\u5c07\u53ef\u986f\u793a\u65bc\u8aaa\u660e\u884c\u7684\u958b\u982d\u3002\u5efa\u8b70\u53ef\u4f7f\u7528\u3010\u7d44\u5408\u5831\u8868\u3011\u529f\u80fd\u4e86\u89e3\u8b8a\u52d5\u529f\u80fd\u3002\u7d44\u5408\u5831\u8868\u7684\u67e5\u770b\u65b9\u5f0f\u5982\u4e0b\uff1a<br \/>\n\u2460 \u767b\u5165\u00a0Google Ads 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#008080;\">\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a<\/span><\/strong><\/p>\n<p>\u5047\u5982\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6240\u6709\u7684\u5ee3\u544a\u7fa4\u7d44\u90fd\u8981\u5ba3\u50b3\u8fd1\u671f\u7684\u7279\u8ce3\u6d3b\u52d5\uff0c\u60f3\u8981\u4f7f\u7528\u540c\u6a23\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\uff0c\u5c31\u53ef\u4ee5\u8a66\u8a66\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u63a8\u51fa\u7684\u65b0\u529f\u80fd\uff1a\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u3002<br \/>\n\ud83c\udff7 \u4f7f\u7528\u65b9\u5f0f\uff1a\u9078\u64c7\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u9023\u7d50\u6700\u591a 3 \u500b\u5ee3\u544a\u6a19\u984c\u548c 2 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href=\"https:\/\/support.google.com\/google-ads\/answer\/9229976?sjid=10877126544966641947-AP\">\u6210\u6548\u898f\u5283\u5de5\u5177\u4f01\u5283\u66f8\u7ba1\u7406\u6307\u5357<\/a>\u3001<a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy\/\">\u6b50\u76df\u5730\u5340\u4f7f\u7528\u8005\u540c\u610f\u6388\u6b0a\u653f\u7b56<\/a>\u3001<a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy-help\/#:~:text=The%20ePrivacy%20Directive%20requires%20consent,regulators%20have%20issued%20guidance%20specifically\">\u96fb\u5b50\u901a\u8a0a\u96b1\u79c1\u6307\u4ee4<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7687725\">\u4e00\u822c\u8cc7\u6599\u4fdd\u8b77\u898f\u5247<\/a>\u3001<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13695607\">\u6b50\u6d32\u7d93\u6fdf\u5340\u6d41\u91cf\u540c\u610f\u8072\u660e\u6a21\u5f0f\u66f4\u65b0<\/a>\u3001<a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\">\u7ba1\u7406\u540c\u610f\u8072\u660e\u8a2d\u5b9a (\u7db2\u7ad9) <\/a>\u3001<a href=\"https:\/\/cmppartnerprogram.withgoogle.com\/\">CMP Partner Program<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13548268\">\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7175034\">\u5e33\u6236\u5c64\u7d1a\u81ea\u52d5\u7d20\u6750\u8cc7\u6e90<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\ud83e\udd89 \u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" 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