{"id":11601,"date":"2024-02-20T11:00:37","date_gmt":"2024-02-20T03:00:37","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11601"},"modified":"2024-03-06T11:33:10","modified_gmt":"2024-03-06T03:33:10","slug":"eea-consent-mode","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e \ud83d\udce2"},"content":{"rendered":"

\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002<\/strong><\/p><\/blockquote>\n

\n

\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58\u65e5\u6f38\u9ad8\u6f32\uff0c\u7279\u5225\u662f\u6b50\u6d32\u5730\u5340\u5c0d\u65bc\u6578\u4f4d\u96b1\u79c1\u6cd5\u6848\u98db\u901f\u63a8\u9032\u3002ePrivacy Directive\uff08\u6b50\u76df\u96b1\u79c1\u6cd5\u6848\uff09\u81ea2002 \u751f\u6548\uff0cDMA\uff08Digital Markets Act\uff0c\u6578\u4f4d\u5e02\u5834\u6cd5\u6848\uff09\u81ea 2024\/3\/6 \u751f\u6548\uff0cEU UCP\uff08Google \u6b50\u76df\u5730\u5340\u4f7f\u7528\u8005\u540c\u610f\u6388\u6b0a\u653f\u7b56\uff09\u8981\u6c42\u5ee3\u544a\u4e3b\u5728\u8490\u96c6\u3001\u5206\u4eab\u548c\u53d6\u7528\u4f7f\u7528\u8005\u500b\u4eba\u8cc7\u8a0a\u3001\u4f7f\u7528 cookie \u548c\u500b\u4eba\u6a19\u793a\u7b26\u9032\u884c\u500b\u4eba\u5316\u5ee3\u544a\u4e4b\u524d\uff0c\u9700\u5148\u5fb5\u5f97\u4f7f\u7528\u8005\u540c\u610f\u3002<\/p>\n

\u76ee\u524d\u5ee3\u544a\u4e3b\u6700\u9700\u8981\u6ce8\u610f\u7684\uff0c\u662f\u5373\u5c07\u65bc 2024\/3\/6 \u751f\u6548\u7684 DMA\uff08Digital Markets Act \u6578\u4f4d\u5e02\u5834\u6cd5\uff09\u6cd5\u898f\u3002\u5728\u9019\u9805\u6cd5\u6848\u751f\u6548\u524d\uff0c\u9700\u8981\u63d0\u524d\u90e8\u7f72 Consent Mode \u540c\u610f\u8072\u660e\u6a21\u5f0f\u3002\u539f\u56e0\u662f Google \u9810\u8a2d\u8a2d\u5b9a\u70ba\u62d2\u7d55\u5ee3\u544a\u4e3b\u56de\u50b3\u7684\u6578\u64da\uff08\u62d2\u7d55\u9805\u76ee\u5305\u542b\uff1a\u6578\u64da\u5831\u544a\u3001\u6578\u64da\u6b78\u56e0\u4ee5\u53ca\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\uff09\u9664\u975e\u5ee3\u544a\u4e3b\u958b\u555f\u4f7f\u7528\u8005\u540c\u610f\u7684\u6a19\u7c64\u624d\u80fd\u4f7f\u7528\u500b\u4eba\u6578\u64da\u3002\u70ba\u4e86\u4e0d\u5f71\u97ff\u65e5\u5f8c\u5ee3\u544a\u6210\u6548\uff0c\u5efa\u8b70\u958b\u555f\u53ca\u65e9\u958b\u555f\u540c\u610f\u8072\u660e\u6a21\u5f0f\u3002\u4ee5\u4e0b\u6211\u5011\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97 Consent Mode \u540c\u610f\u8072\u660e\u6a21\u5f0f\u3002<\/p>\n

 <\/p>\n

\ud83c\udf1f \u4f7f\u7528 Consent Mode \u7684\u76ca\u8655<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

\u2460 \u63a1\u7528\u540c\u610f\u8072\u660e\u6a21\u5f0f\uff0c\u53ef\u4ee5\u5c07\u4f7f\u7528\u8005\u7684\u540c\u610f\u8072\u660e\u8a0a\u865f\u50b3\u905e\u7d66 Google\u3002
\n\u2461 \u63a1\u7528 Consent Mode \u5f8c\uff0c\u7cfb\u7d71\u6703\u5354\u52a9\u8861\u91cf\u5df2\u540c\u610f\u548c\u672a\u540c\u610f\u7684\u4f7f\u7528\u8005\u6578\u91cf\u3002
\n\u2462 \u53ef\u4f7f\u5167\u8072\u660e\u6a21\u5f0f\u63d0\u4f9b\u7684\u3010\u8f49\u63db\u6a21\u64ec\u3011\u529f\u80fd\uff0c\u5f9e\u907a\u6f0f\u7684\u8a0a\u865f\u4e2d\u767c\u73fe\u672a\u89c0\u6e2c\u5230\u7684\u8f49\u63db\u3002
\n\u2463 \u53d6\u5f97\u7684\u6578\u64da\u53ef\u7528\u65bc\u5168\u7403\u6d41\u91cf\uff0c\u4e5f\u53ef\u8a2d\u7f6e\u70ba\u50c5\u9650\u65bc EEA \u6d41\u91cf\u3002
\n\u2464 \u4f9d\u64da Google \u6578\u64da\u5eab\u89c0\u5bdf\uff1a\u5f9e\u5ee3\u544a\u9ede\u64ca\u5230\u8f49\u63db\u7684\u6b77\u7a0b\uff0c\u56e0\u672a\u5fb5\u5f97\u4f7f\u7528\u8005 Cookie \u540c\u610f\u9078\u9805\u800c\u7121\u6cd5\u8ffd\u8e64\u7684\u8a18\u9304\uff0c\u5e73\u5747\u6709\u7d04 65% \u53ef\u85c9\u7531\u540c\u610f\u8072\u660e\u6a21\u5f0f\u88dc\u56de\uff08\u91cd\u8981 \u26a0\ufe0f \uff09<\/p>\n

 <\/p>\n

\ud83d\udc83\ud83c\udffb \u53d6\u5f97 Consent Mode \u56db\u6b65\u9a5f<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

Step1. \u5229\u7528 CMP \u78ba\u4fdd\u91dd\u5c0d\u6b50\u6d32\u7d93\u6fdf\u5340\uff08EEA\uff09\u4f7f\u7528\u8005\u5fb5\u5f97\u6709\u6548\u7684\u4f7f\u7528\u8005\u540c\u610f\uff0c\u78ba\u4fdd\u6709\u540c\u610f\u6a2a\u5e45\uff08consent banner\uff09\u7372\u53d6\u4f7f\u7528\u8005\u540c\u610f\uff08\u6309 GDPR \u8981\u6c42\uff09\u3002
\nStep2. \u5be6\u73fe\u540c\u610f\u8072\u660e\u6a21\u5f0f\uff08Consent Mode\uff09\uff0c\u900f\u904e Consent Mode \u5c07\u4f7f\u7528\u8005\u540c\u610f\u7684\u8cc7\u8a0a\u50b3\u7d66 Google Ads\u3002
\nStep3. \u9077\u79fb\u81f3 Google Analytics 4\uff0c\u624d\u80fd\u7e7c\u7e8c\u4f7f\u7528\u3010\u518d\u884c\u92b7\u3001\u76ee\u6a19\u5c0d\u8c61\u548c\u8f49\u6362\u532f\u51fa\u53ca\u51fa\u50f9\u3011\u6700\u4f73\u5316\u529f\u80fd\u3002
\nStep4. \u8acb\u8a18\u5f97\u5347\u7d1a\u5230\u6700\u65b0\u7248\u7684 Google Ads \u548c DV360 API\/SDK\uff0c\u56e0\u70ba\u4ee5\u4e0a\u529f\u80fd\u4e0d\u652f\u63f4\u820a\u7248\u529f\u80fd\u3002<\/p>\n

\u4f7f\u7528 CMP \u53d6\u5f97\u4f7f\u7528\u8005\u540c\u610f<\/strong><\/span><\/p>\n

Step1. \u67e5\u770b CMP \u5408\u4f5c\u5925\u4f34\u6e05\u55ae
\nStep2. \u627e\u5230\u6709\u8208\u8da3\u7684 CMP \u5f8c\uff0c\u9ede\u9078\u9023\u7d50\u524d\u5f80\u7db2\u7ad9\uff0c\u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848
\nStep3. \u6309\u7167 CMP \u7684\u6307\u5f15\uff0c\u5b8c\u6210\u6a6b\u5e45\u8a2d\u5b9a\u5de5\u4f5c\u6d41\u7a0b<\/p>\n

 <\/p>\n

\u26a0\ufe0f \u91cd\u8981\u63d0\u9192<\/strong><\/span><\/h3>\n

\u82e5 2024\/03\/06 \u524d\u7121\u6cd5\u5b8c\u6210\u4ee5\u4e0a\u6b65\u9a5f\uff08\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u90fd\u9700\u8981\u90e8\u7f72 Consent Mode\uff09\uff0c\u5ee3\u544a\u4e3b\u65bc\u6b50\u76df\u5730\u5340\u7684 Google \u5ee3\u544a\u66dd\u5149\u5c07\u6703\u53d7\u5230\u4ee5\u4e0b\u5f71\u97ff\uff1a<\/p>\n

\u2460 \u7121\u6cd5\u4f7f\u7528 Audience List \u505a\u4f7f\u7528\u8005\u5b9a\u4f4d
\n\u2461 \u5ee3\u544a\u6548\u679c\u8861\u91cf\u5c07\u53d7\u5230\u5f71\u97ff
\n\u2462 \u672a\u4f86\u57fa\u65bc\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u7522\u54c1\u529f\u80fd\u53ef\u80fd\u7121\u6cd5\u4f7f\u7528<\/p>\n

\n

\ud83c\udff0 \u5ef6\u4f38\u95b1\u8b80\uff1a\u3010\u597d\u7269\u5206\u4eab\u3011EEA \u5c0d\u7b56\uff1a\u900f\u904e\u540c\u610f\u8072\u660e\u6a21\u5f0f\u4fdd\u6301\u6a19\u7c64\u518d\u884c\u92b7\u6548\u679c<\/a>\u3001\u6b50\u76df\u7528\u6236\u540c\u610f\u653f\u7b56<\/a>\u3001CMP<\/a><\/strong><\/p>\n<\/blockquote>\n

\ud83c\udfbb \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u82e5\u5728\u8a2d\u5b9a\u65b9\u9762\u6709\u4efb\u4f55\u7591\u616e\uff0c\u5efa\u8b70\u54a8\u8a62\u60a8\u7684 Google \u5ee3\u544a\u696d\u52d9\uff0c\u4ee5\u514d\u5f71\u97ff\u5230\u5f8c\u7e8c\u7684\u5ee3\u544a\u6210\u6548\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u4ee5 CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff0c\u78ba\u4fdd\u80fd\u5411 EEA \u6d88\u8cbb\u8005\u64ad\u9001\u5ee3\u544a \ud83c\uddea\ud83c\uddfa<\/p>\n","protected":false},"author":1,"featured_media":11611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[608,783,4,175,104,161,782,376,294],"class_list":["post-11601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-consent-mode","tag-eea","tag-google","tag-google-ads","tag-google-analytics","tag-161","tag-782","tag-376","tag-294"],"yoast_head":"\n\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e By iSPOT Media \ud83d\udce2<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e By iSPOT Media \ud83d\udce2\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T03:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T03:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/eea-consent-mode-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e \ud83d\udce2\",\"datePublished\":\"2024-02-20T03:00:37+00:00\",\"dateModified\":\"2024-03-06T03:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/\"},\"wordCount\":81,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/eea-consent-mode-cover.png\",\"keywords\":[\"Consent Mode\",\"EEA\",\"Google\",\"Google Ads\",\"Google Analytics\",\"\u4e00\u5206\u9418\u6559\u5ba4\",\"\u540c\u610f\u8072\u660e\u6a21\u5f0f\",\"\u6578\u4f4d\u5ee3\u544a\",\"\u6578\u4f4d\u5feb\u5831\"],\"articleSection\":[\"\u5a92\u9ad4\u6d1e\u5bdf\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/\",\"name\":\"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e By iSPOT Media \ud83d\udce2\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/eea-consent-mode-cover.png\",\"datePublished\":\"2024-02-20T03:00:37+00:00\",\"dateModified\":\"2024-03-06T03:33:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/eea-consent-mode-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/eea-consent-mode-cover.png\",\"width\":1919,\"height\":970},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/eea-consent-mode\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e \ud83d\udce2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e By iSPOT Media \ud83d\udce2","description":"\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/","og_locale":"zh_TW","og_type":"article","og_title":"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e By iSPOT Media \ud83d\udce2","og_description":"\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2024-02-20T03:00:37+00:00","article_modified_time":"2024-03-06T03:33:10+00:00","og_image":[{"width":1919,"height":970,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/eea-consent-mode-cover.png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e \ud83d\udce2","datePublished":"2024-02-20T03:00:37+00:00","dateModified":"2024-03-06T03:33:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/"},"wordCount":81,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/eea-consent-mode-cover.png","keywords":["Consent Mode","EEA","Google","Google Ads","Google Analytics","\u4e00\u5206\u9418\u6559\u5ba4","\u540c\u610f\u8072\u660e\u6a21\u5f0f","\u6578\u4f4d\u5ee3\u544a","\u6578\u4f4d\u5feb\u5831"],"articleSection":["\u5a92\u9ad4\u6d1e\u5bdf"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/","name":"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e By iSPOT Media \ud83d\udce2","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/eea-consent-mode-cover.png","datePublished":"2024-02-20T03:00:37+00:00","dateModified":"2024-03-06T03:33:10+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u672c\u6587\u5c07\u8aaa\u660e\u5982\u4f55\u900f\u904e CMP \u53d6\u5f97\u540c\u610f\u8072\u660e\uff08Consent Mode\uff09\u89e3\u6c7a\u65b9\u6848\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e3b\u80fd\u91dd\u5c0d EEA\uff08\u6b50\u76df\u7d93\u6fdf\u5340\uff09\u7684\u6d88\u8cbb\u8005\u6295\u905e\u5ee3\u544a\u3002\ud83d\udcb6 EEA \u8207 Consent Mode \u7684\u95dc\u806f\u81ea 2018 \u5e74\u8d77 GDPR \u6cd5\u6848\u751f\u6548\u5f8c\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u51fa\u73fe\u4e86\u91cd\u5927\u7684\u6539\u8b8a\uff0c\u4eba\u5011\u5c0d\u65bc\u500b\u4eba\u96b1\u79c1\u7684\u4fdd\u8b77\u610f\u8b58","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/eea-consent-mode-cover.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/eea-consent-mode-cover.png","width":1919,"height":970},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/eea-consent-mode\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010\u6700\u65b0\u71df\u990a\u3011EEA \u5c0d\u7b56\uff1a\u56db\u6b65\u9a5f\u53d6\u5f97\u540c\u610f\u8072\u660e \ud83d\udce2"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/11601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=11601"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/11601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/11611"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=11601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=11601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=11601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}