{"id":11604,"date":"2024-02-20T11:00:53","date_gmt":"2024-02-20T03:00:53","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11604"},"modified":"2024-02-20T17:00:42","modified_gmt":"2024-02-20T09:00:42","slug":"tw-market-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/tw-market-consumer-behavior\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u30112024 \u5e74\u53f0\u7063\u6d88\u8cbb\u8005\u89c0\u5f71\u9ad4\u9a57\u8da8\u52e2 \ud83c\udf7f"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u60f3\u8981\u5206\u4eab Kantar 2023 \u5e74\u8abf\u67e5\u53f0\u7063\u6d88\u8cbb\u8005\u7684\u5f71\u97f3\u5e73\u53f0\u8abf\u67e5\u5831\u544a\u3002\u4e3b\u8981\u60f3\u50b3\u9054\u7684\u662f\u4ee5\u4e0b\u4e09\u500b\u6539\u8b8a\uff1a<\/strong><br \/>\n<strong>\u2460 \u89c0\u5f71\u9ad4\u9a57\u5f9e\u500b\u4eba\u89c0\u770b\u5230\u966a\u4f34\u5f0f\u89c0\u770b\u7684\u8f49\u8b8a<\/strong><br \/>\n<strong>\u2461 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\u662f\u53f0\u7063\u89f8\u53ca\u6700\u5ee3\u3001\u89c0\u773e\u6700\u559c\u6b61\u7684\u5e73\u53f0\u3002YouTube \u5728\u53f0\u7063\u80fd\u89f8\u53ca\u8d85\u904e 90% \u7684 18 \u6b72\u4ee5\u4e0a\u89c0\u773e\u3001\u8d85\u904e 95% \u7684 18-49 \u6b72\u89c0\uff0c\u5176\u4e2d\u66f4\u6709\u8fd1\u516d\u6210\u7684\u6d88\u8cbb\u8005\u8868\u9054\uff1a\u5982\u679c\u4e00\u6574\u5e74\u53ea\u80fd\u9078\u64c7\u89c0\u770b\u4e00\u7a2e\u5f71\u97f3\u5e73\u53f0\uff0cYouTube\u6703\u662f\u4ed6\u5011\u7684\u7b2c\u4e00\u9078\u64c7\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11622\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u4ee5\u4e0b\u662f YouTube \u53f0\u7063\u90e8\u5206\u7684\u6d88\u8cbb\u8005\u6578\u64da<\/strong><\/span><\/p>\n<p>\u2460 76% \u7684\u53f0\u7063\u89c0\u773e\u6700\u559c\u6b61\u7684\u5f71\u97f3\u5e73\u53f0\uff0c\u5176\u4e2d\uff3a\u4e16\u4ee3\uff0818-24 \u6b72\uff09\u66f4\u662f\u9ad8\u9054 86%\uff01<br \/>\n\u2461 80% \u7684\u53f0\u7063\u89c0\u773e\u8a8d\u70ba YouTube 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srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u5f71\u7247\u5ee3\u544a\u5728\u9023\u7db2\u96fb\u8996\u4e0a\u7684\u6e9d\u901a\u512a\u52e2<\/strong><\/span><\/p>\n<p>\u2460 \u5728\u53f0\u7063\uff0c\u8d85\u904e 31% \u4f7f\u7528\u96fb\u8996\u87a2\u5e55\u6536\u770b YouTube 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/tw-market-consumer-behavior-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2460 \u8d85\u904e\u534a\u6578\u7684\u53f0\u7063\u89c0\u773e\u8868\u793a\u89c0\u770b\u77ed\u5f71\u97f3\u5167\u5bb9<br \/>\n\u2461 54% \u7684\u53f0\u7063\uff3a\u4e16\u4ee3\uff0818-24\u6b72\uff09\u89c0\u773e\u89c0\u770b\u77ed\u5f71\u97f3\u5167\u5bb9<br \/>\n\u2462 \u53f0\u7063\u89c0\u773e\u7684\u89c0\u770b\u6642\u9593\u5206\u4f48\u5728\u591a\u7a2e\u4e0d\u540c\u7684\u5f71\u97f3\u683c\u5f0f\u4e0a\uff08\u4f8b\u5982\uff0c\u77ed\u79d2\u5f71\u7247\u3001\u9577\u79d2\u5f71\u7247\u3001\u76f4\u64ad\u5f71\u7247\u7b49\uff09\u89c0\u773e\u89c0\u770b\u55ae\u4e00\u683c\u5f0f\u7684\u6642\u9593\u4e0d\u8d85\u904e 17%\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcee\u6539\u8b8a\u4e09\uff1a\u5f9e\u4e3b\u6d41\u5230\u5206\u7684\u8a0a\u606f\u6e9d\u901a<\/span><\/strong><\/h3>\n<p>\u53f0\u7063\u89c0\u773e\u5c0d\u65bc YouTube \u63d0\u4f9b\u6709\u8457\u9ad8\u5ea6\u8a8d\u53ef\uff0c\u4e0d\u8ad6\u662f\u500b\u4eba\u5316\u9700\u6c42\uff08\u5982\uff0c\u8207\u4f7f\u7528\u8005\u5177\u9ad8\u5ea6\u76f8\u95dc\u6027\u7684\u5f71\u97f3\u5167\u5bb9\uff09\u9084\u662f\u5176\u4ed6\u7684\u591a\u5143\u9078\u64c7\u3002\u5176\u4e2d\uff0cZ \u4e16\u4ee3\uff0818-24 \u6b72\uff09\u7684\u53f0\u7063\u89c0\u66f4\u662f YouTube \u7684\u91cd\u5ea6\u652f\u6301\u8005\uff0c\u8a8d\u70ba YouTube \u662f\u5fc3\u76ee\u4e2d\u7b2c\u4e00\u540d\u7684\u5f71\u97f3\u5e73\u53f0\uff0c\u56e0\u70ba YouTube \u63d0\u4f9b\u4e86\u6700\u4f73\u7684\u5f71\u5167\u5bb9\uff0c\u4e0d\u8ad6\u662f\u54c1\u724c\u3001\u5c08\u696d\u5275\u4f5c\u8005\u6216\u662f\u696d\u9918\u5275\u4f5c\u8005\uff0c\u90fd\u70ba\u89c0\u5f71\u8005\u5e36\u4f86\u4e86\u6eff\u8db3\u611f\u6700\u9ad8\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11621\" 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