{"id":11607,"date":"2024-02-27T11:00:39","date_gmt":"2024-02-27T03:00:39","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11607"},"modified":"2024-02-20T17:00:53","modified_gmt":"2024-02-20T09:00:53","slug":"youtube-ads-planning-tools","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ads-planning-tools\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011YouTube \u5168\u65b9\u4f4d\u5f71\u7247\u5ee3\u544a\u898f\u5283\u7b56\u7565 \ud83d\udecd"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5b8c\u5584\u898f\u5283\u5a92\u9ad4\u7b56\u7565\u7684\u56db\u9805\u5de5\u5177\uff0c\u9664\u4e86\u6211\u5011\u719f\u6089\u7684\u3010\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u3011\u4ee5\u53ca\u3010\u6210\u6548\u898f\u5283\u5de5\u5177\u3011\uff0c\u672c\u6b21\u66f4\u589e\u52a0\u4e86\u5169\u9805\u5168\u65b0\u5167\u5bb9\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\uff0c\u8acb\u5feb\u63a5\u8457\u770b\u4e0b\u53bb\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\ude90 \u5de5\u5177\u4e00\uff1aReach Planner \u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177<\/strong><\/span><\/h3>\n<p>\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u662f\u6839\u64da\u3010\u89f8\u53ca\u7387\u3001\u89c0\u770b\u6b21\u6578\u548c\u8f49\u6b21\u6578\u3011\u9032\u884c\u5a92\u9ad4\u7b56\u7565\u898f\u5283\uff0c\u518d\u900f\u904e YouTube \u773e\u591a\u5f71\u7247\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u8207\u61c9\u7528\u7a0b\u5f0f\u4e2d\u66dd\u5149\u5f71\u7247\u5ee3\u544a\u7684\u65b9\u5f0f\u3002\u4f7f\u7528\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u524d\uff0c\u8acb\u5148\u6e96\u5099\u597d\u4ee5\u4e0b\u4e09\u9805\u5167\u5bb9\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u2460 \u9810\u7b97\u898f\u5283\uff1a\u9700\u8981\u898f\u5283\u591a\u5c11 YouTube \u9810\u7b97\u624d\u80fd\u9054\u5230\u89f8\u53ca\u76ee\u6a19\uff1f<\/strong><br \/>\n<strong>\u2461 \u9810\u4f30\u89f8\u53ca\uff1a\u9019\u6a23\u7684\u9810\u7b97\u53ef\u4ee5\u89f8\u53ca\u591a\u5c11\u76ee\u6a19\u53d7\u773e?<\/strong><br \/>\n<strong>\u2462 \u7522\u54c1\u7d44\u5408\uff1a\u61c9\u8a72\u5982\u4f55\u642d\u914d\u7d44\u5408\u4e0d\u540c\u7684 YouTube \u7522\u54c1\u624d\u80fd\u5728\u73fe\u6709\u9810\u7b97\u4e0b\u6700\u5927\u5316\u89f8\u53ca\uff1f<\/strong><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hM6ypPvrzL4?si=4mFblcRr_GcC9xlw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177\u76ee\u524d\u53ef\u4ee5\u9810\u6e2c\u5f71\u7247\u5ee3\u544a\u7684\u3010\u89f8\u53ca\u7387\u3001\u5c55\u793a\u983b\u7387\u3001\u89c0\u770b\u6b21\u6578\u3001\u8f49\u6b21\u6578\u548c\u66dd\u5149\u6b21\u6578\u3011\uff0c\u4e26\u63d0\u4f9b\u8a72\u5a92\u9ad4\u7d44\u5408\u4e0b\uff0c\u4e0d\u540c\u5e74\u9f62\u5340\u9593\u7684\u89f8\u53ca\u6578\u53ca\u4e0d\u540c\u88dd\u7f6e\u7684\u5ee3\u544a\u66dd\u5149\u91cf\u3002\u6211\u5011\u5728<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-tv-in-reach-planner-set\/\">\u53e6\u4e00\u7bc7\u6587\u7ae0<\/a>\u4e2d\u6709\u4ecb\u7d39\u904e\u9032\u968e\u529f\u80fd\u3010TV in Reach Planner \u96fb\u8996\u89f8\u53ca\u8a55\u4f30\u3011\u540c\u6642\u63d0\u4f9b\u96fb\u8996\u548c YouTube \u5ee3\u544a\u7684\u9810\u6e2c\u898f\u5283\uff0c\u9019\u9805\u529f\u80fd\u4e26\u6c92\u6709\u5168\u9762\u5c0d\u5916\u958b\u653e\uff0c\u5982\u679c\u6709\u4ee5\u4f7f\u7528\uff0c\u8acb\u6d3d\u60a8\u7684 Google \u696d\u52d9\u7a97\u53e3\u4e86\u89e3\u8a73\u60c5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf08 \u5de5\u5177\u4e8c\uff1aPerformance Planner \u6210\u6548\u898f\u5283\u5de5\u5177<\/strong><\/span><\/h3>\n<p>\u6210\u6548\u898f\u5283\u5de5\u5177\u662f\u904b\u7528\u6a5f\u5668\u5b78\u7fd2\u5fae\u8abf\u9810\u6e2c\u8cc7\u6599\uff0c\u6a21\u64ec\u5404\u7a2e\u5e02\u5834\u9700\u6c42\u8207\u9810\u6e2c\u505a\u6cd5\uff0c\u7cbe\u6e96\u5236\u5b9a\u9810\u7b97\uff0c\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002\u4f7f\u7528\u6210\u6548\u898f\u5283\u5de5\u5177\u66f2\u7dda\u4e0a\u7684\u9ede\uff0c\u5373\u53ef\u7522\u751f\u591a\u500b\u9810\u7b97\u60c5\u5883\uff0c\u6709\u52a9\u65bc\u7bc0\u7701\u6642\u9593\uff0c\u5c07\u6700\u65b0\u7684 Google \u7af6\u50f9\u8cc7\u6599\u4fe1\u865f\u7d0d\u5165\u8003\u91cf\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8yB4pO0OwM4?si=lyQGJzWTsHy1-4Hm\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u5728\u4f7f\u7528\u4e0d\u540c\u8f49\u63db\u76ee\u6a19\u6642\uff0c\u53ef\u53c3\u8003\u4ee5\u4e0b\u6700\u4f73\u5316\u505a\u6cd5\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u2460 \u524d\u5f80\u5728\u3010\u6211\u7684\u5ba2\u6236\u4e2d\u5fc3\u3011\u88e1\uff0c\u70ba\u591a\u500b Google Ads \u5e33\u6236\u7684\u5ee3\u544a\u9032\u884c\u898f\u5283\uff0c\u77ad\u89e3\u4e0d\u540c\u7684\u9810\u7b97\u8a2d\u5b9a\u6703\u5e36\u4f86\u4ec0\u9ebc\u6a23\u7684\u5f71\u97ff\u3002<\/strong><br \/>\n<strong>\u2461 \u6839\u64da\u73fe\u6709\u9810\u7b97\u8a55\u4f30\u4e0d\u540c\u7684\u6295\u8cc7\u5831\u916c\u7387\u7d50\u679c\uff0c\u4e26\u67e5\u770b\u5ee3\u544a\u7684\u9810\u6e2c\u8cc7\u6599\uff0c\u4ee5\u56fa\u5b9a\u9810\u7b97\u722d\u53d6\u6700\u9ad8\u6210\u6548\u3002<\/strong><br \/>\n<strong>\u2462 \u6839\u64da\u6700\u65b0\u76ee\u6a19\uff08\u6bcf\u6708\u6216\u6bcf\u5b63\u8abf\u6574\u8a08\u756b\uff09\u7684\u8cc7\u6599\u8003\u91cf\u5b63\u7bc0\u6027\u56e0\u7d20\uff0c\u4e26\u9810\u6e2c\u9010\u5e74\u6210\u9577\u7387\uff0c\u627e\u51fa\u6301\u7e8c\u66dd\u5149\u5ee3\u544a\u7684\u6574\u9ad4\u5546\u6a5f\uff01<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f \u5de5\u5177\u4e09\uff1a\u76ee\u6a19\u5c0d\u8c61\u5340\u9694<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11626\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u7b56\u7565\u4e00\uff1a\u81ea\u8a02\u5340\u9694-\u8208\u8da3\u95dc\u9375\u5b57<\/strong><\/span><\/p>\n<p>\u4ee5\u3010\u63d0\u5347\u8003\u616e\u3001\u63a1\u53d6\u884c\u52d5\u3011\u70ba\u884c\u92b7\u76ee\u6a19\uff0c\u589e\u52a0\u3010Android \u61c9\u7528\u7a0b\u5f0f\u4e0b\u8f09\u3001\u611f\u8208\u8da3\u7684\u95dc\u9375\u5b57\u3001\u7db2\u5740\u3011\u4e09\u7a2e\u8208\u8da3\u6216\u8cfc\u8cb7\u610f\u5716\u8a0a\u865f\uff0c\u627e\u5230\u9069\u5408\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u6700\u5f8c\uff0c\u642d\u914d\u9069\u5408\u7684\u5ee3\u544a\u8d81\u52dd\u8ffd\u64ca\uff01\u9069\u7528\u3010\u81ea\u8a02\u5340\u9694-\u8208\u8da3\u95dc\u9375\u5b57\u3011\u7684\u5ee3\u544a\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 Demand Gen \u9700\u6c42\u958b\u767c\u5ee3\u544a<br \/>\n\u2461 Video \u5f71\u7247\u5ee3\u544a<br \/>\n\u2462 Display \u591a\u5a92\u9ad4\u5ee3\u544a<br \/>\n\u2463 Gmail \u5ee3\u544a<\/p>\n<p><strong><span style=\"color: #008080;\">\u7b56\u7565\u4e8c\uff1a\u81ea\u8a02\u5340\u9694-\u66fe\u641c\u5c0b\u5b57\u8a5e<\/span><\/strong><\/p>\n<p>\u4ee5\u3010\u63a1\u53d6\u884c\u52d5\u3011\u70ba\u884c\u92b7\u76ee\u6a19\uff0c\u5728 Google \u4e0a\u641c\u5c0b\u904e\u9019\u4e9b\u641c\u5c0b\u5b57\u8a5e\u7684\u4f7f\u7528\u8005\u52a0\u5165\u3010Google \u635c\u5c0b\u95dc\u9375\u5b57\u3001YouTube \u635c\u5c0b\u95dc\u9375\u5b57\u3011\u76ee\u6a19\u5c0d\u8c61\u8a0a\u865f\uff0c\u4e26\u900f\u904e Google \u8cc7\u6e90\u66dd\u5149\u5ee3\u544a\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5728\u5176\u4ed6\u5ee3\u544a\u4e2d\uff0c\u9019\u4e9b\u5b57\u8a5e\u5247\u505a\u70ba\u8208\u8da3\u6216\u8cfc\u8cb7\u610f\u9858\u95dc\u9375\u5b57\u4f7f\u7528\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfb0 \u5de5\u5177\u56db\uff1aGoogle AI \u76ee\u6a19\u5c0d\u8c61\u89e3\u6c7a\u65b9\u6848<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11625\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-planning-tools-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u7b2c\u56db\u9805\u5de5\u5177\u3010Google AI \u76ee\u6a19\u5c0d\u8c61\u89e3\u6c7a\u65b9\u6848\u3011\u53ef\u4f7f\u7528\u4ee5\u4e0b\u5169\u9805\u76ee\u6a19\u9032\u884c\u5a92\u9ad4\u898f\u5283\u884c\u52d5\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u4e00\uff1aOptimized Targeting \u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19<\/strong><\/span><\/p>\n<p>\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u80fd\u8b93\u5ee3\u544a\u9748\u6d3b\u8abf\u6574\uff0c\u767c\u6398\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8f49\u63db\u4e26\u8b93\u60a8\u9054\u6210\u5ee3\u544a\u76ee\u6a19\u7684\u5ba2\u6236\u3002\u4f7f\u7528\u3010\u63a1\u53d6\u884c\u52d5\u3011\u4f5c\u70ba\u884c\u92b7\u76ee\u6a19\uff0c\u642d\u914d\u9069\u7528\u7684\u5ee3\u544a\u3010Display \u591a\u5a92\u9ad4\u5ee3\u544a\u3001Demand Gen \u9700\u6c42\u958b\u767c\u5ee3\u544a\u3001VAC \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3011\uff0c\u4e26\u4f7f\u7528\u3010\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3001\u81ea\u8a02\u5340\u9694\u3001\u5ba2\u6236\u8cc7\u6599\u5340\u9694\u3011\u4f5c\u70ba\u8a0a\u865f\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u76ee\u6a19\u4e8c\uff1aAudience Expansion \u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55<\/span><\/strong><\/p>\n<p>\u76ee\u6a19\u5c0d\u8c61\u64f4\u5c55\u529f\u80fd\u6703\u627e\u51fa\u66f4\u591a\u8207\u60a8\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u76f8\u4f3c\u7684\u4f7f\u7528\u8005\uff0c\u85c9\u6b64\u63d0\u9ad8\u5ee3\u544a\u7684\u89f8\u53ca\u7387\uff0c\u540c\u6642\u7dad\u6301\u539f\u6709\u7684\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u548c\u55ae\u6b21\u6536\u8996\u51fa\u50f9\u3002\u4f7f\u7528\u9019\u9805\u5de5\u5177\u6642\uff0c\u5efa\u8b70\u4ee5\u3010\u589e\u5f37\u5370\u8c61\u3001\u63d0\u5347\u8003\u616e\u3011\u4f5c\u70ba\u884c\u92b7\u76ee\u6a19\uff0c\u4e26\u642d\u914d\u9069\u7528\u7684\u5ee3\u544a\u3010VRC 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href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941?hl=zh-Hant&amp;sjid=14112971363130941137-AP\">\u76ee\u6a19\u5c0d\u8c61\u5340\u9694<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9805516?hl=zh-Hant\">\u81ea\u8a02\u5340\u9694<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509?hl=zh-Hant&amp;sjid=18231723721456912318-AP\">\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-reach-planner-set\/\">\u89f8\u53ca\u7387\u898f\u5283\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-performance-planner-intro\/\">\u6210\u6548\u898f\u5283\u5de5\u5177<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a 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