{"id":11628,"date":"2024-03-05T11:00:50","date_gmt":"2024-03-05T03:00:50","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11628"},"modified":"2024-02-20T17:00:57","modified_gmt":"2024-02-20T09:00:57","slug":"youtube-ads-measurement-tools","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ads-measurement-tools\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011\u4e94\u7a2e\u597d\u7528\u7684 YouTube \u5ee3\u544a\u6210\u6548\u8861\u91cf\u5de5\u5177 \ud83c\udf81"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u60f3\u5230\u8861\u91cf YouTube \u5ee3\u544a\u7684\u5de5\u5177\uff0c\u9664\u4e86\u54c1\u724c\u63d0\u5347\uff08Brand Lift\uff09\uff0c\u9084\u6709\u54ea\u4e9b\u597d\u9078\u64c7\u5462\uff1f\u672c\u6587\u5c07\u5206\u4eab\u4e94\u7a2e\u4f9d\u64da\u4e0d\u540c\u884c\u92b7\u76ee\u6a19\u9069\u5408\u7684\u8861\u91cf\u5de5\u5177\uff0c\u63d0\u4f9b\u7d66\u559c\u6b61\u4f7f\u7528\u5f71\u97f3\u5ee3\u544a\u7684\u60a8\u505a\u70ba\u53c3\u8003\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd \u5de5\u5177\u4e00\uff1a\u54c1\u724c\u63d0\u5347<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11631\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u54c1\u724c\u63d0\u5347\uff08Brand Lift\uff09\u662f\u4e00\u9805\u7528\u65bc\u8a55\u4f30\u5f71\u7247\u5ee3\u544a\u6210\u6548\u7684\u514d\u8cbb\u5de5\u5177\uff0c\u53ef\u5354\u52a9\u8abf\u6574\u548c\u6539\u5584\u5f71\u7247\u5ee3\u544a\u3002\u54c1\u724c\u63d0\u5347\u8abf\u67e5\u4ee5\u554f\u5377\u8abf\u67e5\u65b9\u5f0f\uff0c\u6bd4\u8f03\u5df2\u770b\u904e\u548c\u672a\u770b\u904e\u60a8\u5ee3\u544a\u7684\u4f7f\u7528\u8005\u6240\u63d0\u4f9b\u7684\u56de\u8986\uff0c\u5373\u53ef\u770b\u51fa\u53d7\u773e\u5c0d\u65bc\u5ee3\u544a\u5370\u8c61\u3001\u54c1\u724c\u610f\u8b58\u3001\u8003\u616e\u5ea6\u2026\u2026\u7b49\u4e3b\u8981\u54c1\u724c\u6307\u6a19\u7522\u751f\u7684\u5f71\u97ff\u3002\u54c1\u724c\u63d0\u5347\u53ef\u6839\u64da\u4e0d\u540c\u884c\u92b7\u76ee\u6a19\uff0c\u8a2d\u5b9a\u4e0d\u540c\u8abf\u67e5\u554f\u984c\uff0c\u77ad\u89e3\u5ee3\u544a\u5982\u4f55\u5f71\u97ff\u4f7f\u7528\u8005\u5c0d\u60a8\u7522\u54c1\u6216\u54c1\u724c\u7684\u770b\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc40 \u5de5\u5177\u4e8c\uff1a\u5171\u8996\/\u5171\u540c\u89c0\u770b\uff08Co-viewing\uff09<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11630\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5171\u540c\u89c0\u770b\uff08Co-viewing\uff09\u662f\u6307\u7576\u4eba\u5011\u5728\u50b3\u7d71\u6216\u9023\u7db2\u96fb\u8996\uff08CTV\uff09\u4e0a\u89c0\u770b\u5f71\u7247\u6642\uff0c\u8207\u4ed6\u4eba\u4e00\u8d77\u89c0\u770b\u7684\u884c\u70ba\u3002\u6839\u64da Google\/Talk Shoppe \u554f\u5377\u8abf\u67e5\uff0c\u5728\u53f0\u7063\u6709 31% \u4f7f\u7528\u96fb\u8996\u87a2\u5e55\u6536\u770b YouTube \u7684\u89c0\u773e\u6703\u8207\u4ed6\u4eba\u5171\u540c\u89c0\u770b<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1f \u4f7f\u7528\u8005\u53ef\u900f\u904e Google Ads \u5f8c\u53f0\u67e5\u6709\u591a\u5c11\u66dd\u5149\u4f86\u81ea\u5171\u8996\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\udd38\ud83c\udffb\u200d\u2640\ufe0f \u5de5\u5177\u4e09\uff1a\u8de8\u5a92\u9ad4\u89f8\u53ca\u8a55\u4f30<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11635\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11634\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u8de8\u5a92\u9ad4\u89f8\u53ca\u8a55\u4f30\uff08Cross Media Reach\uff09\u4f4d\u65bc Google Ads \u7684\u3010\u8a55\u4f30\u3011\u4e0b\u65b9\uff0c\u53ef\u5206\u6790\u591a\u500b YouTube \u8207\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\u7684\u89f8\u53ca\u6578\u64da\u3002\u9069\u7528\u65bc\u540c\u6642\u8cfc\u8cb7\u96fb\u8996\u5ee3\u544a\u548c YouTube \u7684\u5ee3\u544a\u4e3b\uff0c\u50c5\u6709YouTube \u5ee3\u544a\u9069\u5408\u3002\u5176\u91cd\u8981\u6027\u5728\u65bc\u8aaa\u660e YouTube \u5ee3\u544a\u5982\u4f55\u5e6b\u52a9\u5ee3\u544a\u4e3b\u6709\u6548\u64f4\u5927\u89f8\u53ca\u589e\u91cf\uff08Incremental Reach\uff09\u3002<\/p>\n<p>\u8de8\u5a92\u9ad4\u89f8\u53ca\u8a55\u4f30\u4e3b\u8981\u8861\u91cf\u76ee\u6a19\u70ba\uff1a\u89f8\u53ca\u7387\u3001\u983b\u7387\u548c\u57fa\u65bc\u76ee\u6a19\u5c0d\u8c61\u6027\u5225&amp;\u5e74\u9f61\u7d71\u8a08\u6578\u64da\u7684 GRPs\uff08\u7e3d\u6536\u8996\u9ede\uff09\u53ef\u7531\u5be6\u969b YouTube+ \u96fb\u8996\u5ee3\u544a\u9a45\u52d5\u7684\u89f8\u53ca\u589e\u91cf\uff08Incremental Reach\uff09\u5305\u542b YouTube \u9023\u7db2\u96fb\u8996\u8861\u91cf\u6578\u64da\uff0c\u900f\u904e\u4e0d\u91cd\u8907\u89f8\u53ca\u548c\u7b2c\u4e09\u65b9\u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0b \u5de5\u5177\u56db\uff1a\u5f37\u5316\u8f49\u63db<\/strong><\/span><\/h3>\n<p>\u5f37\u5316\u8f49\u63db Enhenced Conversions \u662f\u4e00\u7a2e\u8f49\u63db\u8ffd\u8e64\u529f\u80fd\uff0c\u53ef\u63d0\u5347\u5c0d\u8cc7\u6599\u7684\u89c0\u6e2c\u80fd\u529b\uff0c\u4e26\u6539\u5584\u6574\u9ad4\u8f49\u6362\u6a21\u64ec\u54c1\u8cea\uff0c\u9032\u800c\u63d0\u9ad8\u8f49\u63db\u8a55\u4f30\u7684\u6e96\u78ba\u6027\u3002\u4ee5\u5728\u8f49\u63db\u9801\u4e0a\u6536\u96c6\u9867\u5ba2\u8cc7\u6599\u7684\u5ee3\u544a\u4e3b\u70ba\u4f8b\uff0c\u5f37\u5316\u8f49\u63db\u529f\u80fd\u53ef\u53d6\u5f97\u7d93\u904e\u96dc\u6e4a\u8655\u7406\u7684\u9867\u5ba2\u8cc7\u6599\uff08\u4f8b\u5982\u96fb\u5b50\u90f5\u4ef6\uff09\u7136\u5f8c\u8207\u5df2\u767b\u5165 Google \u5e33\u6236\u7684\u8cc7\u6599\u9032\u884c\u6bd4\u5c0d\u3002\u904b\u4f5c\u65b9\u5f0f\u5982\u4e0b\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>Step1. \u5df2\u767b\u5165 Google \u7684\u4f7f\u7528\u8005\u89c0\u770b\u60a8\u7684\u5ee3\u544a<\/strong><br \/>\n<strong>Step2. \u4f7f\u7528\u8005\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u5b8c\u6210\u8f49\u63db<\/strong><br \/>\n<strong>Step3. \u8f49\u63db\u6a19\u8a18\u6703\u64f7\u53d6\u60a8\u6307\u5b9a\u7684\u6b04\u4f4d\uff08\u4f8b\u5982\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\uff09\u7136\u5f8c\u5c0d\u8cc7\u6599\u9032\u884c\u96dc\u6e4a\u8655\u7406\uff0c\u518d\u5c07\u8655\u7406\u904e\u7684\u8cc7\u6599\u5b89\u5168\u7684\u50b3\u9001\u81f3 Google<\/strong><br \/>\n<strong>Step4. \u7cfb\u7d71\u6703\u5728\u8207\u7d93\u904e\u96dc\u6e4a\u8655\u7406\u7684 Google \u4f7f\u7528\u8005\u8cc7\u6599\u6bd4\u5c0d\u6210\u529f\u5f8c\uff0c\u5728\u60a8\u7684\u5e33\u6236\u4e2d\u8a18\u9304\u4e00\u6b21\u8f49\u63db<\/strong><\/p>\n<\/blockquote>\n<p>\ud83c\udf1f \u4f9d\u64da Google \u6578\u64da\u986f\u793a\uff1a\u63a1\u7528\u5f37\u5316\u8f49\u63db\u5f8c\uff0c\u5728 YouTube\u4e0a\u6e2c\u5f97\u7684\u8f49\u63db\u6b21\u6578\u5e73\u5747\u5347\u5e45\u9ad8\u9054 17\uff05\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11633\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-5-850x638.png 850w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc63 \u5de5\u5177\u4e94\uff1a\u8f49\u63db\u8def\u5f91<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11632\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/youtube-ads-measurement-tools-6.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4ee5\u3010\u8f49\u63db\u8def\u5f91\u3011\u5206\u6790\u6700\u7d42\u9ede\u64ca\u8f49\u63db\u524d\u5728 Google Ads \u4e0a\u7684\u5ee3\u544a\u8db3\u8de1\uff0c\u77ad\u89e3\u5f71\u7247\u5ee3\u544a\u5982\u4f55\u5f71\u97ff\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\u8f49\u63db\uff1b\u8f14\u52a9\u8f49\u63db\u662f\u6307\u7ba1\u9053\u300c\u4fc3\u6210\u7684\u8f14\u8f49\/\u6700\u7d42\u8f49\u63db\u6b21\u6578\u300d\u5982\u679c\u7ba1\u9053\u5728\u8f49\u63db\u8def\u5f91\u7684\u4efb\u4f55\u5730\u65b9\uff08\u4f46\u4e0d\u662f\u505a\u70ba\u6700\u7d42\u8f49\u63db\uff09\u7cfb\u7d71\u6703\u5c07\u8a72\u7ba1\u9053\u8996\u70ba\u8f49\u6362\u8f14\u52a9\u3002\u6b21\u6578\u8d8a\u591a\u5c31\u8868\u793a\u7ba1\u9053\u8d8a\u80fd\u4fc3\u6210\u8f49\u6362\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc32 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTETu4rLr-6igC92U4pfB7S5oUPCohRlu0-EOjH6qEeaTR_cXpSodyXIAzHAlVpysmOq0yyVuKS_325\/pub?start=false&amp;loop=false&amp;delayms=3000&amp;resourcekey=0-Cvxx93-ZIQa8zcrg34LveQ&amp;slide=id.g129966b038d_2_75\">YouTube 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