{"id":11667,"date":"2024-03-12T11:00:28","date_gmt":"2024-03-12T03:00:28","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11667"},"modified":"2024-03-20T14:36:10","modified_gmt":"2024-03-20T06:36:10","slug":"privacy-sandbox","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/privacy-sandbox\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011\u4e09\u62db\u555f\u52d5\u7b2c\u4e09\u65b9\u6578\u64da\u9000\u5834\u8a08\u756b \ud83e\uddde\u200d\u2642\ufe0f"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u7b2c\u4e09\u65b9\u6578\u64da\u9000\u5834\u5728\u5373\uff0c\u672c\u6587\u5c07\u4f86\u8aaa\u660e\u5982\u4f55\u900f\u904e\u4e09\u9805 Google \u7522\u54c1\u59a5\u5584\u5b89\u6392\u7b2c\u4e09\u65b9 cookie \u9000\u5834\u6a5f\u5236\u3002<\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\ud83d\udcf0 Google \u65b0\u805e\uff1a\u7b2c\u4e09\u65b9\u6578\u64da\u9000\u5834<\/span><\/strong><\/p>\n<p>\u539f\u8a02\u65bc 2023 \u5e74\u5e95\u9000\u5834\u7684\u7b2c\u4e09\u65b9 cookie\uff0c\u76ee\u524d\u96d6\u5ef6\u5f8c\u81f3 2024 \u5e74\u505c\u7528\uff0c\u4f46\u6c70\u63db\u7b2c\u4e09\u65b9\u6578\u64da\u5df2\u662f\u5fc5\u7136\u7684\u4e8b\u5be6\u3002\u70ba\u4e86\u8fce\u63a5\u7b2c\u4e09\u65b9\u6578\u64da\u7684\u9000\u5834\uff0cGoogle \u5df2\u9678\u7e8c\u63a8\u51fa\u8a31\u591a\u7522\u54c1\u8207\u653f\u7b56\u5354\u52a9\u5ee3\u544a\u7528\u6236\u61c9\u5c0d\u3002\u4ee5\u4e0b\uff0c\u6211\u5011\u5c07\u5206\u4eab Google \u65bc\u8fd1\u671f\u884c\u92b7\u5206\u4eab\u6703\u4e2d\u6240\u91cb\u51fa\u7684\u4e09\u9805\u5c0d\u61c9\u7b56\u7565\u3002\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u63a5\u770b\u4e0b\u53bb\u5427\uff01<\/p>\n<hr \/>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11682\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udca1\u653b\u7565\u4e00\uff1a\u4f7f\u7528\u3010\u5f37\u5316\u8f49\u63db\u3011\u64f4\u5145\u7b2c\u4e00\u65b9\u6578\u64da<\/span><\/strong><\/h3>\n<p>Google \u7db2\u7ad9\u5f37\u5316\u8f49\u63db\u53ef\u4ee5\u63d0\u9ad8\u8f49\u63db\u8861\u91cf\u6e96\u78ba\u6027\uff0c\u5141\u8a31\u8f49\u63db\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u64f7\u53d6\u5ee3\u544a\u4e3b\u5728\u8f49\u63db\u4e0a\u6536\u96c6\u7684\u4e14\u7d93\u904e\u96dc\u6e4a\u8655\u7406\u7684\u5ba2\u6236\u8cc7\u6599\uff08\u6bd4\u5982\uff0c\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u8207\u96fb\u8a71\uff09\u518d\u5c07\u9019\u4e9b\u8cc7\u6599\u8207 Google \u767b\u5165\u4f7f\u7528\u6578\u64da\u9032\u884c\u6bd4\u5c0d\u3002\u7db2\u7ad9\u5f37\u5316\u8f49\u63db\u64f4\u5145\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u904b\u4f5c\u65b9\u5f0f\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u767b\u5165 Google \u7684\u4f7f\u7528\u8005\u89c0\u770b\u60a8\u7684\u5ee3\u544a\uff0c\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u5b8c\u6210\u8f49\u63db\u3002<br \/>\n\u2461 \u8f49\u63db\u8ffd\u8e64\u7a0b\u5f0f\u78bc\u64f7\u53d6\u6307\u5b9a\u7684\u6b04\u4f4d\uff08\u5982\uff0c\u96fb\u5b50\u90f5\u4ef6\uff09\u5c0d\u8cc7\u6599\u9032\u884c\u52a0\u5bc6\u8655\u7406\uff0c\u5c07\u5176\u5b89\u5168\u6027\u767c\u9001\u7d66 Google\u3002<br \/>\n\u2462 \u7cfb\u7d71\u5c07\u5176\u8207 Google \u7d93\u904e\u52a0\u5bc6\u8655\u7406\u7684\u7528\u6236\u6578\u64da\u9032\u884c\u6bd4\u5c0d\uff0c\u4e26\u5728\u60a8\u7684\u5e33\u865f\u4e2d\u5831\u544a\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u6578\u64da\uff1a\u5ee3\u544a\u4e3b\u63a1\u7528\u7db2\u7ad9\u5f37\u5316\u8f49\u63db\u529f\u80fd\u5f8c\uff0c\u641c\u5c0b\u5ee3\u544a\u4e0a\u7684\u8f49\u6362\u7387\u53ef\u63d0\u5347 5\uff05\uff0cYouTube \u4e0a\u7684\u8f49\u63db\u7387\u53ef\u63d0\u5347 17\uff05\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u26a0\ufe0f \u5f37\u5316\u8f49\u63db\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/p>\n<p>\u5982\u679c\u6c92\u6709\u5728 2024 \u5e74\u5b8c\u6210\u5f37\u5316\u8f49\u63db\u8a2d\u5b9a\uff0c\u4e0d\u5920\u5168\u9762\u7684\u6548\u679c\u8861\u91cf\u6703\u4f7f\u884c\u92b7\u7d50\u679c\u7522\u751f\u504f\u5dee\uff0c\u4e26\u964d\u4f4e\u6295\u8cc7\u5831\u916c\u7387\uff0c\u7522\u751f\u4ee5\u4e0b\u5f8c\u679c\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11681\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2460 \u5982\u679c\u6c92\u6709\u5728 2024 \u5e74\u5b8c\u6210\u5f37\u5316\u8f49\u8a2d\u5b9a\uff0c\u5c07\u6703\u5931\u53bb\u3010YouTube EVC \u53c3\u8207\u6536\u8996\u8f49\u63db\u3001\u8de8\u8a2d\u5099\u8f49\u63db\u3001\u6536\u770b\u5ee3\u544a 24 \u5c0f\u6642\u4e4b\u5f8c\u767c\u751f\u7684\u8f49\u63db\u3001\u7121\u6cd5\u8ffd\u8e64 GCLID \u7684\u8f49\u63db\u52d5\u4f5c\u3011\u9019\u4e9b\u8f49\u63db\u8861\u91cf\u7d50\u679c\u3002<br \/>\n\u2461 Google \u7684 AI \u6a21\u578b\u5982\u679c\u6c92\u6709\u8db3\u5920\u6e96\u78ba\u7684\u6548\u679c\u8861\u91cf\u6578\u64da\u4f5c\u70ba\u652f\u6490\uff0c\u5b83\u7684\u8868\u73fe\u5c31\u6703\u88ab\u5f31\u5316\uff0c\u9023\u5e36\u5f71\u97ff\u5230\u501a\u8cf4 AI \u7684\u5176\u4ed6\u7522\u54c1\u3002\u5982\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6216\u8005\u662f\u63a1\u7528\u667a\u6167\u51fa\u50f9\u7684\u5ee3\u544a\u3002<br \/>\n\u2462 \u5982\u7b2c\u4e8c\u9ede\u6240\u8ff0\uff0c\u5f31\u5316\u7684 AI \u6703\u4f7f\u5f97\u5ee3\u544a\u8868\u73fe\u8b8a\u7cdf\u7cd5\uff0c\u9032\u800c\u5f71\u97ff\u884c\u92b7\u56de\u5831\u3002\u5728 Google Ads \u4e0a\u7684\u884c\u92b7\u6295\u653e\u82e5\u6c92\u6709\u9054\u6210\u9810\u671f\u6548\u679c\uff0c\u6703\u4f7f\u5f97\u6574\u500b\u884c\u92b7\u5ee3\u544a\u8868\u73fe\u4e0d\u4f73\uff0c\u5927\u5927\u7684\u964d\u4f4e\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf \u653b\u7565\u4e8c\uff1a\u5b9a\u671f\u66f4\u65b0\u3010\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\u3011\u767c\u63ee\u7b2c\u4e00\u65b9\u6578\u64da\u6548\u76ca<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11684\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/privacy-sandbox-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u7dad\u6301\u81f3\u5c11 90 \u5929\u66f4\u65b0\u4e00\u6b21\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\uff0c\u7d93\u6b77\u65fa\u5b63\u7b49\u5927\u671f\uff0c\u6709\u5927\u91cf\u65b0\u5ba2\u52a0\u5165\u540d\u55ae\u6642\u53ef\u63d0\u524d\u66f4\u65b0\u3002\u5efa\u8b70\u4f5c\u6cd5\u5982\u4e0b\uff1a<\/p>\n<p>Step1. \u6839\u64da\u5df2\u53d6\u5f97\u4f7f\u7528\u8005\u540c\u610f\u8072\u660e\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u5efa\u7acb\u540d\u55ae\uff0c\u9396\u5b9a\u6700\u6709\u50f9\u503c\u7684\u9867\u5ba2\u5340\u9694\u91cf\u8eab\u6253\u9020\u5ee3\u544a\u6d3b\u52d5\u7b56\u7565\u3002<br \/>\nStep2. \u5728\u3010\u641c\u5c0b\u3001\u8cfc\u7269\u3001Gmail \u548c YouTube\u3011\u4e0a\u63a5\u89f8\u65bc\u7dda\u4e0a\u6216\u96e2\u7dda\u5b8c\u6210\u8f49\u63db\u7684\u9867\u5ba2\uff0c\u5efa\u7acb\u65b0\u95dc\u4fc2\u4e26\u52a0\u6df1\u73fe\u6709\u95dc\u4fc2\uff0c\u70ba\u73fe\u6709\u9867\u5ba2\u63d0\u4f9b\u9644\u52a0\u50f9\u503c\u3001\u91cd\u65b0\u63a5\u89f8\u6d41\u5931\u7684\u9867\u5ba2\u3001\u627e\u51fa\u8207\u7406\u60f3\u9867\u5ba2\u5340\u9694\u76f8\u4f3c\u7684\u65b0\u9867\u5ba2\u3002<br \/>\nStep3. \u63a1\u7528\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u540d\u55ae\uff0c\u63d0\u5347\u667a\u6167\u51fa\u50f9\u5ee3\u544a\u7684\u6210\u6548\uff0c\u70ba\u81ea\u52d5\u5316\u529f\u80fd\u63d0\u4f9b\u91cd\u8981\u8cc7\u8a0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcab \u653b\u7565\u4e09\uff1a\u4f7f\u7528\u3010\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u3011\u64f4\u91cf\u7d2f\u7a4d\u7b2c\u4e00\u65b9\u6578\u64da<\/strong><\/span><\/h3>\n<p>\u4f7f\u7528\u3010\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\uff08New customer acquisition\uff0cNCA\uff09\u3011\u900f\u904e\u66f4\u9ad8\u7684\u65b0\u9867\u8f49\u63db\u6bd4\u91cd\uff0c\u62d3\u5c55\u696d\u52d9\u4e26\u63d0\u9ad8\u9577\u671f\u6536\u76ca\uff08\u66f4\u6709\u6548\u4f7f\u7528\u9810\u7b97\u7372\u53d6\u65b0\u5ba2\uff0c\u964d\u4f4e\u7372\u53d6\u65b0\u5ba2\u6210\u672c\uff09\u9084\u53ef\u5728\u8868\u4e2d\u6bd4\u8f03\u65b0\u9867\u5ba2\u8207\u56de\u8a2a\u9867\u5ba2\u7684\u8f49\u63db\uff0c\u7c21\u5316\u7ba1\u7406\u7a0b\u5e8f\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ImrjP4xwEbg?si=xg10UZVj5uPylVRy\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>NCA \u63d0\u4f9b\u4ee5\u4e0b\u5169\u7a2e\u8a2d\u5b9a\u6a21\u5f0f\uff1a<\/p>\n<p>\u2460 \u65b0\u5ba2\u50f9\u503c\uff1a\u65b0\u820a\u5ba2\u90fd\u66dd\u5149\uff0c\u4f46\u4ee5\u3010\u65b0\u5ba2\u3011\u512a\u5148\uff0c\u9069\u5408\u60f3\u540c\u6642\u638c\u63e1\u65b0\u820a\u5ba2\u7684\u7528\u6236\u3002<br \/>\n\u2461 \u50c5\u9650\u65b0\u5ba2\uff1a\u53ea\u91dd\u5c0d\u65b0\u5ba2\u51fa\u50f9\uff0c\u9069\u5408\u60f3\u5c08\u5fc3\u627e\u65b0\u5ba2\u7684\u7528\u6236\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>NCA \u63d0\u4f9b\u4e09\u7a2e\u8cc7\u6599\u5224\u5225\u65b9\u5f0f<\/strong><\/span><\/p>\n<p>\u2460 \u4e0a\u50b3\u5ba2\u6236\u540d\u55ae<br \/>\n\u261e \u6b64\u7a2e\u65b9\u5f0f\u5168\u5ee3\u544a\u4e3b\u90fd\u80fd\u4f7f\u7528\u3002\u53ef\u4ee5\u4e0a\u50b3\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\uff0c\u8b93 Google \u6839\u64da\u7d93\u904e\u5ee3\u544a\u4e3b\u6838\u5b9a\u7684\u6700\u65b0\u8cc7\u8a0a\u4f86\u8fa8\u8b58\u65b0\u5ba2\u6236\u3002\u9700\u8981\u4e0a\u50b3\u3010\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d\u3011\u540d\u55ae\u81f3 Google Ads \u5e33\u6236\u3002<br \/>\n\u2461 \u81ea\u52d5\u5075\u6e2c<br \/>\n\u261e \u6b64\u7a2e\u65b9\u5f0f\u70ba\u81ea\u52d5\u958b\u555f\uff0c\u662f\u5340\u5206\u65b0\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u3002\u5982\u679c\u60a8\u5c07 Google Ads \u8f49\u63db\u8ffd\u8e64\u8a2d\u70ba\u8ffd\u8e64\u3010\u8cfc\u8cb7\u3011\uff0cGoogle \u5c31\u80fd\u6839\u64da\u5ee3\u544a\u904e\u53bb\u6700\u591a 540 \u5929\u7684\u6d3b\u52d5\u4ee5\u53ca\u8ffd\u8e64\u5230\u7684\u8cfc\u8cb7\uff0c\u81ea\u52d5\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f NCA \u6ce8\u610f\u4e8b\u9805\uff1a\u7531\u65bc\u4f7f\u7528\u8005\u53ef\u4ee5\u79fb\u9664 Cookie 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