{"id":11673,"date":"2024-03-26T11:00:48","date_gmt":"2024-03-26T03:00:48","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11673"},"modified":"2024-03-20T14:36:28","modified_gmt":"2024-03-20T06:36:28","slug":"demand-gen-best-practices-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-best-practices-part2\/","title":{"rendered":"\u3010\u7126\u9ede\u597d\u7269\u3011Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6700\u4f73\u505a\u6cd5\uff1a\u4e0b\u7bc7 \ud83d\udce2"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google Demand Gen \u9700\u6c42\u958b\u767c\u5ee3\u544a\u6700\u4f73\u4f5c\u6cd5\uff0c\u53ef\u4ee5\u5354\u52a9\u5ee3\u544a\u4e3b\u9069\u61c9\u63a2\u7d22\u5ee3\u544a\u8f49\u63db\u671f\uff0c\u6709\u6548\u63d0\u5347\u5ee3\u544a\u6d3b\u52d5\u6548\u76ca\u3002\u672c\u6587\u70ba\u4e0b\u7bc7\uff0c\u5c07\u4ecb\u7d39\u3010\u9810\u7b97\u8a2d\u5b9a\u3001\u5ee3\u544a\u7d20\u6750\u3001\u76ee\u6a19\u5c0d\u8c61\u3011\u9019\u4e09\u9805\u8a2d\u5b9a\u7684\u64cd\u4f5c\u79d8\u8a23 \u261e <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-best-practices-part1\">\u8907\u7fd2\u4e0a\u7bc7<\/a>\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc5b \u79d8\u8a23\u4e09\uff1a\u9810\u7b97\u8a2d\u5b9a\u7684\u7a69\u5065\u5ea6<\/strong><\/span><\/h3>\n<p>\u63a1\u7528\u5efa\u8b70\u7684\u9810\u7b97\uff0c\u8b93\u5ee3\u544a\u5728\u958b\u59cb\u7b2c\u4e00\u5929\u5c31\u80fd\u7121\u5f8c\u9867\u4e4b\u6182\u7684\u653e\u9001\uff0c\u66f4\u6709\u6a5f\u6703\u64c4\u7372\u6d88\u8cbb\u8005\u82b3\u5fc3\uff01\u4ee5\u4e0b\u5217\u8209\u56db\u9805\u51fa\u50f9\u7b56\u7565\u4ee5\u53ca\u6bcf\u65e5\u7684\u5efa\u8b70\u9810\u7b97\uff1a<\/p>\n<p>\u2460 \u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\uff1a\u6bcf\u65e5\u9810\u7b97\u61c9\u8a2d\u70ba\u81f3\u5c11\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u7684 15 \u500d\u3002<br \/>\n\u2461 \u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff1a\u6bcf\u65e5\u9810\u7b97\u61c9\u8a2d\u70ba\u81f3\u5c11\u9810\u4f30\u5e73\u5747\u8f49\u63db\u50f9\u503c\/\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u7684 20 \u500d\uff1b\u5148\u4ee5\u904e\u5f80 30 \u5929\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u70ba\u57fa\u6e96\uff0c\u7b49\u5ee3\u544a\u7fa4\u7d44\u7d2f\u7a4d 50 \u6b21\u8f49\u63db\u5f8c\u518d\u505a\u6574\u3002<br \/>\n\u2462 \u76e1\u91cf\u722d\u53d6\u8f49\u63db&amp;\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\uff1a\u6bcf\u65e5\u9810\u7b97\u61c9\u8a2d\u70ba\u81f3\u5c11\u9810\u4f30\u5e73\u5747\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u7684 15 \u500d\uff1b\u4f7f\u7528\u4ecb\u9762\u5167\u5efa\u7684\u9810\u7b97\u6a21\u64ec\u5de5\u5177\uff0c\u8f38\u5165\u4e0d\u540c\u7684\u9810\u7b97\u91d1\u984d\uff0c\u5373\u53ef\u9810\u4f30\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d\u51fa\u50f9\u5ee3\u544a\u6d3b\u52d5\u7684\u6d41\u91cf\u3002<br \/>\n\u2463 \u76e1\u91cf\u722d\u53d6\u9ede\u64ca\uff1a\u9019\u500b\u51fa\u50f9\u7b56\u7565\u6c92\u6709\u6700\u4f4e\u9810\u7b97\u9580\u6abb\uff0c\u4f46\u5efa\u8b70\u6bcf\u5ee3\u544a\u7fa4\u7d44\u6bcf\u5929\u9810\u7b97\u81f3\u5c11 $100 \u7f8e\u5143\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83c\udf1f \u9810\u7b97\u8a2d\u5b9a\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11701\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-5.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2460 \u5efa\u8b70\u6bcf\u5ee3\u544a\u7fa4\u7d44\u7684\u6bcf\u65e5\u9810\u7b97\u81f3\u5c11 $100 \u7f8e\u5143\uff0c\u624d\u80fd\u6709\u6548\u63a8\u52d5\u6210\u6548\u6210\u9577\u3002<br \/>\n\u261e \u70ba\u907f\u514d\u5ee3\u544a\u8dd1\u4e0d\u52d5\uff0c\u5efa\u8b70\u6bcf\u5ee3\u544a\u7fa4\u7d44\u6bcf\u5929\u7684\u6700\u4f4e\u53ef\u7528\u9810\u7b97\u81f3\u5c11 $100 \u7f8e\u5143\u3002<br \/>\n\u2461 \u7d2f\u7a4d\u8d85\u904e 50 \u7b46\u8f49\u63db\u7684\u5ee3\u544a\u7fa4\u7d44\uff0c\u901a\u5e38\u6210\u6548\u8f03\u597d\u3002\u56e0\u6b64\u8acb\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u9810\u7b97\uff0c\u76e1\u53ef\u80fd\u722d\u53d6\u6700\u591a\u8f49\u63db\u3002<br \/>\n\u2462 \u52d9\u5fc5\u5f9e\u7b2c\u4e00\u5929\u5c31\u63d0\u4f9b\u5145\u8db3\u7684\u9810\u7b97\uff0c\u5ee3\u544a\u624d\u80fd\u6301\u7e8c\u5b78\u7fd2\uff0c\u4e26\u5728\u5404\u7a2e\u9700\u6c42\u958b\u767c\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\u9806\u5229\u653e\u9001\u5ee3\u544a\u3002<br \/>\n\u2463 \u8acb\u52ff\u540c\u6642\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u9ede\u6483\u3011\u548c\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u4ee5\u514d\u5f71\u97ff\u9ede\u64ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udc51 \u79d8\u8a23\u56db\uff1a\u5fc5\u52dd\u7684\u5ee3\u544a\u7d20\u6750\u6cd5\u5247<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11702\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-6.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u5ee3\u544a\u7d20\u6750\u4e09\u6cd5\u5247<\/strong><\/span><\/p>\n<p>\u63d0\u4f9b\u7684\u5ee3\u544a\u7d20\u6750\u7248\u672c\u8d8a\u591a\u5143\u3001\u9577\u5bec\u6bd4\u8d8a\u591a\u7a2e\uff0c\u89f8\u53ca\u3001\u53c3\u8207\u5ea6\u53ca\u5176\u4ed6 KPI \u65b9\u9762\u7684\u6210\u6548\u6703\u8d8a\u597d\u3002<\/p>\n<p>\u2460 \u63d0\u4f9b\u6240\u6709\u9577\u5bec\u6bd4\u7684\u5716\u50cf\/\u5f71\u7247\u5ee3\u544a\uff1a\u5728\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\uff0c\u63d0\u4f9b\u3010\u76f4\u5411\u3001\u6b63\u65b9\u5f62\u548c\u6a6b\u5411\u3011\u5171\u4e09\u7a2e\u9577\u5bec\u6bd4\u7684\u5716\u7247\/\u5f71\u7247\uff0c\u6709\u52a9\u65bc\u5728\u6240\u6709\u7684\u9700\u6c42\u958b\u767c\u5e73\u53f0\uff0c\u76e1\u53ef\u80fd\u63d0\u5347\u89f8\u53ca\u548c\u53c3\u8207\u5ea6\u3002<br \/>\n\u2461 \u63d0\u4f9b\u4e09\u5247\u4ee5\u4e0a\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\uff1a\u5728\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u4e2d\uff0c\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u5404\u63d0\u4f9b\u81f3\u5c11\u4e09\u500b\u3002\u5ee3\u544a\u4e0d\u5f97\u4f7f\u7528\u8d85\u904e 100 \u500b\u534a\u5f62\u5b57\u5143\uff0c\u4e14\u758a\u52a0\u5728\u5716\u7247\u4e0a\u7684\u6587\u5b57\u4e0d\u61c9\u8d85\u904e 20% \u7684\u9762\u7a4d\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. YouTube Shorts \u5f71\u7247\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-dHIjmQyjFQ?si=Mu8VcTEIZE2NQCZU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u88fd\u4f5c YouTube Shorts \u5f71\u7247\u5ee3\u544a\u6642\uff0c\u5efa\u8b70\u63a1\u53d6\u4ee5\u4e0b\u4f5c\u6cd5\uff1a<\/p>\n<p>\u2460 \u76f4\u5411\u5448\u73fe\uff1a\u63a1\u7528\u76f4\u5411\u5f71\u7247\u53ef\u4ee5\u66f4\u597d\u7684\u5448\u73fe\u5ee3\u544a\u7d20\u6750\u8207\u878d\u5165\u5e73\u53f0\u4ecb\u9762\u3002<br \/>\n\u2461 \u958b\u9580\u898b\u5c71\uff1a\u6210\u6548\u826f\u597d\u7684 Shorts \u5ee3\u544a\u901a\u5e38\u90fd\u5728 15 \u79d2\u5de6\u53f3\uff0c\u5efa\u8b70\u628a\u63e1\u958b\u982d\u7684 15 \u79d2\u8aaa\u597d\u6545\u4e8b\uff01<br \/>\n\u2462 \u8072\u97f3\u662f\u95dc\u9375\uff1a\u6210\u6548\u5353\u8d8a\u7684\u5ee3\u544a\u901a\u5e38\u6703\u4f7f\u7528\u80cc\u666f\u97f3\u6a02\uff0c\u642d\u914d\u4e3b\u984c\u65c1\u767d\u63d0\u793a\u3002<br \/>\n\u2463 \u5584\u7528\u7db2\u7d05\u7684\u529b\u91cf\uff1a\u627e\u5230\u8207\u54c1\u724c\u5f62\u8c61\u76f8\u7b26\u7684\u5f71\u97ff\u8005\uff0c\u76e1\u53ef\u80fd\u8b93\u4ed6\u5011\u66dd\u5149\u3002<br \/>\n\u2464 \u6253\u7834\u7b2c\u56db\u7246\uff1a\u5c0d\u8457\u89c0\u773e\u8aaa\u8a71\uff0c\u7528 Shorts \u5f71\u7247\u53ef\u4ee5\u5448\u73fe\u6709\u5982\u4e00\u5c0d\u4e00\u804a\u5929\u7684\u9ad4\u9a57\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u52d5\u614b\u5167\u548c\u4e32\u6d41\u5167\u5f71\u7247\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316<\/strong><\/span><\/p>\n<p>\u88fd\u4f5c\u52d5\u614b\u5167\u548c\u4e32\u6d41\u5167\u5f71\u7247\u5ee3\u544a\u6642\uff0c\u5efa\u8b70\u63a1\u53d6\u8981\u9ede\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u4f7f\u7528\u5927\u7279\u5beb\u93e1\u982d\u78ba\u4fdd\u7522\u54c1\u6e05\u6670\u53ef\u898b\uff0c\u53ef\u66f4\u597d\u5c55\u793a\u4e26\u8ff0\u8aaa\u7522\u54c1\/\u54c1\u724c\u512a\u9ede\u3002<br \/>\n\u2461 \u907f\u514d\u904e\u5ea6\u92b7\u552e\uff0c\u5f9e\u9700\u6c42\u60c5\u6216\u6d88\u8cbb\u8005\u6d1e\u5bdf\u7684\u89d2\u5ea6\u51fa\u767c\u4ee5\u7dad\u6301\u50f9\u503c\u4e3b\u5f35\u3002<br \/>\n\u2462 \u7528\u54c1\u724c\u63a8\u52d5\u6545\u4e8b\u3002\u54c1\u724c\u4e0d\u61c9\u6436\u8d70\u76ee\u5149\u7126\u9ede\uff0c\u800c\u662f\u8981\u878d\u5165\u5f71\u7247\u6545\u4e8b\u3002<br \/>\n\u2463 \u6307\u51fa\u7522\u54c1\u3001\u554f\u984c\u3001\u9700\u6c42\u6216\u6d1e\u5bdf\u89c0\u9ede\uff0c\u518d\u5e36\u51fa\u76f8\u95dc\u7684\u884c\u52d5\u865f\u53ec\uff0c\u5f15\u5c0e\u4f7f\u7528\u8005\u63a1\u53d6\u4e0b\u4e00\u6b65\u3002<br \/>\n\u2464 \u5584\u7528\u514d\u8cbb\u7684\u5a01\u529b\uff0c\u4e5f\u53ef\u4ee5\u904b\u7528\u7279\u5225\u6298\u6263\u6216\u9650\u6642\/\u9650\u91cf\u512a\u60e0\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u76ee\u5149\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step4. \u6587\u5b57\u5167\u5bb9\u6700\u4f73\u5316<\/strong><\/span><\/p>\n<p>\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u6587\u5b57\u5efa\u8b70\u7c21\u6f54\u5207\u984c\uff0c\u4e26\u5f37\u8abf\u81ea\u5bb6\u7522\u54c1\/\u670d\u52d9\u548c\u512a\u9ede\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u7576\u5ee3\u544a\u6a19\u984c\u5728 20-30 \u500b\u534a\u5f62\u5b57\u5143\u4e4b\u9593\uff0c\u8aaa\u660e\u6587\u5b57\u5728 40-60 \u500b\u534a\u5143\u4e4b\u9593\uff0c\u5ee3\u544a\u6210\u6548\u6703\u512a\u65bc\u5176\u4ed6\u7248\u672c\u3002\u5176\u4ed6\u6ce8\u610f\u4e8b\u9805\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u6587\u6848\u8acb\u907f\u514d\u4f7f\u7528\u6975\u7aef\u6216\u96b1\u55bb\u7528\u8a5e\u3002<br \/>\n\u2461 \u52a0\u4e0a\u884c\u52d5\u865f\u53ec\u6587\u5b57\uff0c\u4f46\u4e0d\u8981\u904e\u5ea6\u92b7\u552e\u3002\u907f\u514d\u4f7f\u7528\u300c\u6700\u300d\u5b57\uff0c\u5167\u5bb9\u4ee5\u63cf\u8ff0\u9ad4\u9a57\u70ba\u4f73\u3002<br \/>\n\u2462 \u52a0\u4e0a\u5ee3\u544a\u6a19\u984c\u80fd\u4f7f\u6210\u6548\u63d0\u5347\u6700\u591a 38%\uff0c\u52a0\u4e0a\u8aaa\u660e\u6587\u5b57\u5247\u53ef\u4f7f\u6210\u6548\u63d0\u5347\u6700\u591a 27%\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step5. \u4f7f\u7528 A\/B \u7248\u672c\u5be6\u9a57<\/strong><\/span><\/p>\n<p>\u9019\u9805\u529f\u80fd\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\u63a8\u51fa\u7684\u65b0\u529f\u80fd\uff0c\u53ef\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728\u7121\u5e72\u64fe\u7684\u74b0\u5883\u9032\u884c\u6bd4\u8f03\u5be6\u9a57\uff0c\u77ad\u89e3\u5ee3\u544a\u7d20\u6750\uff08\u53ca\u5176\u4ed6\u7248\u672c\uff09\u7684\u6548\u76ca\uff0c\u7136\u5f8c\u6839\u64da\u884c\u92b7\u76ee\u6a19\u5c07\u5ee3\u544a\u8abf\u6574\u81f3\u6700\u4f73\u72c0\u614b\u3002\u9019\u500b\u505a\u6cd5\u80fd\u6e1b\u5c11\u7834\u58de\u56e0\u7d20\uff0c\u78ba\u4fdd\u6e2c\u8a66\u671f\u9593\u4f7f\u7528\u8005\u4e0d\u6703\u540c\u6642\u63a5\u89f8\u5230\u591a\u7a2e\u544a\u7d20\u6750\/\u76ee\u6a19\u5c0d\u8c61\u7b49\u8a2d\u5b9a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11703\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-7.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5982\u8981\u958b\u59cb\u4f7f\u7528\u9700\u6c42\u958b\u767c\u5be6\u9a57\u529f\u80fd\uff0c\u8acb\u53c3\u95b1<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13719071?hl=zh-Hant&amp;ref_topic=13687977&amp;sjid=4779552771661100153-AP\">\u5c0e\u5165\u6307\u5357<\/a> \uff0c\u4e26\u63a1\u7528\u5047\u8a2d\u8a2d\u5b9a\u7bc4\u672c\uff0c\u5efa\u7acb\u53ef\u505a\u70ba\u884c\u52d5\u4f9d\u64da\u3001\u6578\u64da\u70ba\u6e96\u7684\u5b78\u7fd2\u6d41\u7a0b \u261e \u70ba\u7372\u5f97\u6700\u4f73\u6210\u679c\uff0c\u8acb\u5148\u5f9e\u81f3\u5c11\u5169\u500b\u5be6\u9a57\u958b\u59cb\u9032\u884c\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\">\ud83c\udfaf \u79d8\u8a23\u4e94\uff1a\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/span><\/h3>\n<p>\u5728\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\u6642\uff0c\u6211\u5011\u5efa\u8b70\u52a0\u5f37\u3010\u76ee\u6a19\u5c0d\u8c61\u3011\u3001\u3010\u985e\u4f3c\u5340\u9694\u3011\u9019\u5169\u500b\u90e8\u5206\u7684\u57f7\u884c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u5efa\u7acb\u6838\u5fc3\u76ee\u6a19\u5c0d\u8c61\u8cc7\u6599<\/strong><\/span><\/p>\n<p>\u5728\u9700\u6c42\u958b\u767c\u5be6\u9a57\u4e2d\u8f38\u5165\u73fe\u6709\u9867\u5ba2\u8cc7\u6599\uff0c\u4e26\u8207 Google \u7684\u7b2c\u4e00\u65b9\u8a0a\u865f\u914d\u5c0d\u3002\u5efa\u8b70\u4f5c\u6cd5\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u5982\u679c\u5ee3\u544a\u76ee\u6a19\u662f\u589e\u52a0\u8f49\u63db\uff0c\u5efa\u8b70\u555f\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3002<br \/>\n\u261e \u4f46\u5982\u679c\u5df2\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u3011\u51fa\u50f9\u6642\uff0c\u8acb\u505c\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3002<br \/>\n\u2461 \u4f7f\u7528\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d\u548c\u518d\u884c\u92b7\u529f\u80fd\uff0c\u5438\u5f15\u904e\u53bb\u66fe\u6709\u4e92\u52d5\u7684\u9867\u5ba2\u6216\u63a5\u89f8\u73fe\u6709\u9867\u5ba2\u5340\u9694\uff0c\u5728\u9069\u7576\u7684\u6642\u6a5f\u653e\u9001\u91cf\u8eab\u6253\u9020\u7684\u8a0a\u606f\u3002<br \/>\n\u2462 \u6839\u64da\u9867\u5ba2\u5728 Google \u76f8\u95dc\u641c\u5c0b\u5b57\u8a5e\uff0c\u81ea\u8a02\u9069\u7576\u7684\u76ee\u6a19\u5c0d\u8c61\u3002\u63d0\u4f9b 10-15 \u500b\u8f49\u63db\u7387\u6700\u9ad8\u7684\u641c\u5c0b\u95dc\u9375\u5b57\uff0c\u65b0\u589e\u81ea\u8a02\u5340\u9694\u548c\u641c\u5c0b\u5b57\u8a5e\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Step2. \u4f7f\u7528\u985e\u4f3c\u5340\u9694\u9032\u884c\u6e2c\u8a66<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11704\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-best-practices-8.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u985e\u4f3c\u5340\u9694\u662f\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7684\u7368\u6709\u529f\u80fd\uff0c\u7576\u4f7f\u7528\u8005\u5132\u5b58\u8a2d\u5b9a\u5f8c\uff0c\u53ef\u539f\u6a23\u91cd\u8907\u7528\u65bc\u6240\u6709\u5ee3\u544a\u3002\u9019\u9805\u4f5c\u6cd5\u53ef\u904b\u7528 Google AI \u6280\u8853\u65b0\u589e\u4e00\u65b9\u8cc7\u6599\uff0c\u7531\u5ee3\u544a\u4e3b\u9078\u64c7\u4e26\u63a7\u7ba1\u64f4\u5c55\u7a0b\u5ea6\uff0c\u627e\u51fa\u7279\u5fb5\u8207\u6709\u9867\u5ba2\u985e\u4f3c\u7684\u91cd\u8981\u65b0\u5ba2\u3002<\/p>\n<p>\u985e\u4f3c\u5340\u9694\u6709\u52a9\u5ee3\u544a\u4e3b\u6839\u64da\u73fe\u6709\u7a2e\u5b50\u540d\u55ae\u6210\u54e1\uff0c\u5efa\u8b70\u6240\u6709\u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff0c\u81f3\u5c11\u8981\u6709\u4e00\u500b\u5ee3\u544a\u7fa4\u7d44\u63a1\u7528\u985e\u4f3c\u5340\u9694\u3002\u5176\u904b\u4f5c\u65b9\u5f0f\u70ba\uff1a\u7531\u5ee3\u544a\u4e3b\u4e0a\u50b3\u4efb\u4f55\u7b2c\u4e00\u65b9\u8cc7\u6599\uff08\u4e0a\u50b3\u7684\u540d\u55ae\u3001\u7db2\u7ad9\/\u61c9\u7528\u7a0b\u5f0f\u4f7f\u7528\u8005\u3001Youube \u983b\u9053\u4e92\u52d5\u60c5\u5f62\uff09\u505a\u70ba\u7a2e\u5b50\u540d\u55ae\u3002\u6709\u4e09\u7a2e\u7a0b\u5ea6\u7684\u64f4\u5c55\u8a2d\u5b9a\uff08\u7cbe\u78ba\u3001\u5e73\u8861\u3001\u5ee3\u6cdb\uff09\u53ef\u9078\u64c7\uff0c\u8acb\u6839\u64da\u81ea\u8eab\u60c5\u6cc1\uff0c\u5728\u89f8\u53ca\u548c\u76f8\u4f3c\u5ea6\u4e4b\u9593\u627e\u5230\u6700\u4f73\u5e73\u8861\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u540c\u6642\u63a1\u7528\u3010\u985e\u4f3c\u5340\u9694\u3011\u548c\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011<\/strong><\/span><\/p>\n<p>\u5728\u5efa\u7acb\u6838\u5fc3\u76ee\u6a19\u5c0d\u8c61\u8cc7\u6599\u8207\u985e\u4f3c\u5340\u9694\u5b57\u8a5e\u5f8c\uff0c\u5efa\u8b70\u540c\u6642\u63a1\u7528\u9019\u5169\u9805\u529f\u80fd\uff0c\u5728\u76ee\u6a19\u5c0d\u8c61\u76f8\u4f3c\u5ea6\u548c\u64f4\u5c55\u89f8\u53ca\u4e4b\u9593\u53d6\u5f97\u7406\u8861\u3002\u4ee5\u4e0b\u6211\u5011\u5217\u8209\u4e09\u9805\u5e38\u898b\u7684\u5ee3\u544a\u60c5\u6cc1\u8207\u6d3b\u52d5\u76ee\u6a19\u4f9b\u60a8\u53c3\u8003\uff1a<\/p>\n<p>\u2460 \u60c5\u6cc1\u4e00\uff1a\u60f3\u627e\u51fa\u8207\u73fe\u6709\u9867\u5ba2\u7279\u5fb5\u985e\u4f3c\u7684\u5ba2\u7fa4<br \/>\n\u261e \u5ee3\u544a\u76ee\u6a19\u70ba\u3010\u722d\u53d6\u9ede\u64ca\u6216\u8f49\u63db\u3011\u53ea\u4f7f\u7528\u3010\u985e\u4f3c\u5340\u9694\u3011\uff0c\u6839\u64da\u7b2c\u4e00\u65b9\u8cc7\u6599\u5efa\u7acb\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\uff0c\u4e26\u4f7f\u7528\u3010\u7cbe\u78ba\u3011\u6216\u3010\u5e73\u8861\u3011\u64f4\u5c55\u9805\u3002\u8acb\u6ce8\u610f\uff1a\u4e0d\u7ba1\u76ee\u6a19\u70ba\u4f55\uff0c\u90fd\u8acb\u505c\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<p>\u2461 \u60c5\u6cc1\u4e8c\uff1a\u5728\u610f\u6210\u6548\uff0c\u4e0d\u7ba1\u662f\u8ab0\u5b8c\u6210\u8f49\u63db\u90fd\u53ef\u4ee5<br \/>\n\u261e \u5ee3\u544a\u76ee\u6a19\u70ba\u3010\u4fc3\u6210\u8f49\u63db\u3011\uff0c\u8acb\u7dad\u6301\u555f\u7528\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u4ee5\u5229\u722d\u53d6\u6210\u6548\u4e26\u767c\u6398\u985e\u4f3c\u8f49\u63db\u8005\u3002\u8acb\u6ce8\u610f\uff1a\u5982\u679c\u60a8\u4f7f\u7528\u3010\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u3011\u51fa\u50f9\uff0c\u8acb\u505c\u7528\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3002<\/p>\n<p>\u2462 \u60c5\u6cc1\u4e09\uff1a\u60f3\u627e\u51fa\u8207\u73fe\u6709\u9867\u5ba2\u7279\u5fb5\u985e\u4f3c\u7684\u5ba2\u7fa4\uff0c\u4e5f\u60f3\u767c\u6398\u6709\u53ef\u80fd\u8f49\u63db\u7684\u65b0\u5ba2<br \/>\n\u261e \u5ee3\u544a\u76ee\u6a19\u70ba\u3010\u4fc3\u6210\u8f49\u63db\u3011\uff0c\u642d\u914d\u4f7f\u7528\u3010\u985e\u4f3c\u5340\u9694\uff0b\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u6839\u64da\u7b2c\u4e00\u65b9\u8cc7\u6599\u5efa\u7acb\u985e\u4f3c\u76ee\u6a19\u5c0d\u8c61\uff0c\u4e26\u4f7f\u7528\u3010\u5ee3\u6cdb\u3011\u64f4\u5c55\u9078\u9805\uff0c\u7dad\u6301\u555f\u7528\u3010\u6700\u4f73\u5316\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61\u3011\u64f4\u5c55\u76ee\u6a19\u5c0d\u8c61\u7bc4\u570d\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcad \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen\/\">\u9700\u6c42\u958b\u767c\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-setup\/\">\u9700\u6c42\u958b\u767c\u5ee3\u544a\u8a2d\u5b9a<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13704860?hl=zh-Hant&amp;ref_topic=13689287&amp;sjid=4779552771661100153-AP\">\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u898f\u683c\u548c\u6700\u4f73\u505a\u6cd5<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13541369?hl=zh-Hant&amp;ref_topic=13687977&amp;sjid=4779552771661100153-AP\">\u985e\u4f3c\u5340\u9694\u8aaa\u660e<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\ud83e\udd9c \u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" 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