{"id":11676,"date":"2024-04-02T11:00:07","date_gmt":"2024-04-02T03:00:07","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11676"},"modified":"2024-04-02T12:19:27","modified_gmt":"2024-04-02T04:19:27","slug":"google-xmr","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-xmr\/","title":{"rendered":"\u3010\u5168\u65b0\u529f\u80fd\u3011Google \u8de8\u5a92\u9ad4\u89f8\u53ca\u4ecb\u7d39 \ud83c\udf7f"},"content":{"rendered":"
\n

\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google \u4e09\u6708\u63a8\u51fa\u7684\u65b0\u7522\u54c1\uff1a \u8de8\u5a92\u9ad4\u89f8\u53ca\uff08Cross Media Reach\uff0cXMR\uff09\u6709\u5728\u7d93\u71df\u96fb\u8996\u5ee3\u544a\u548c YouTube \u7684\u670b\u53cb\uff0c\u5feb\u4f86\u8a8d\u8b58\u9019\u4f4d\u65b0\u7522\u54c1\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83c\udf1f Google \u8de8\u5a92\u9ad4\u89f8\u53ca\u4ecb\u7d39<\/strong><\/span><\/h3>\n

Google \u8de8\u5a92\u9ad4\u89f8\u53ca\uff08Cross Media Reach\uff0cXMR\uff09\u9069\u7528\u65bc\u540c\u6642\u8cfc\u8cb7\u96fb\u8996\u5ee3\u544a\u548c YouTube \u7684\u5ee3\u544a\u4e3b\uff0c\u5ee3\u544a\u4e3b\u53ef\u900f\u904e\u9019\u5de5\u5177\u8a55\u4f30\u8b49\u660e YouTube \u96fb\u8996\u6bd4\u8f03\u7684\u89f8\u589e\u91cf\u6548\u7387\uff0c\u50c5\u6709 YouTube \u5ee3\u544a\u4e5f\u9069\u5408\u3002\u4e3b\u8981\u8861\u91cf\u76ee\u6a19\u70ba\uff1a\u89f8\u53ca\u7387\u3001\u983b\u7387\u548c\u57fa\u65bc\u76ee\u6a19\u5c0d\u8c61\u6027\u5225&\u5e74\u9f61\u7d71\u8a08\u6578\u64da\u7684 GRPs\uff08\u7e3d\u6536\u8996\u9ede\uff09\u3002\u8de8\u5a92\u9ad4\u89f8\u53ca\u6a21\u578b\u57fa\u65bc\u4e0d\u91cd\u8907\u89f8\u53ca\u548c\u7b2c\u4e09\u65b9\u96fb\u8996\u8a55\u4f30\u8cc7\u6599\uff0c\u53ef\u7531\u5be6\u969b YouTube \u96fb\u8996\u5ee3\u544a\u9a45\u52d5\u7684\u89f8\u53ca\u589e\u9577\uff08Incremental Reach\uff09\u5305\u542b YouTube \u9023\u7db2\u96fb\u8996\u8861\u91cf\u6578\u64da\u3002<\/p>\n

\"\"<\/p>\n

\u8de8\u5a92\u9ad4\u89f8\u53ca\u7684\u91cd\u8981\u6027<\/strong><\/span><\/p>\n

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\n\u2462 \u8207\u76f8\u61c9\u7684\u50b3\u7d71\u96fb\u8996\u5ee3\u544a\u9032\u884c\u6bd4\u8f03\uff0c\u4e26\u6839\u64da\u7279\u5b9a\u570b\u5bb6\/\u5730\u5340\u63d0\u4f9b\u7684\u5df2\u6388\u6b0a\u7b2c\u4e09\u65b9\u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u4f30\u7b97\u89f8\u53ca\u589e\u91cf\uff08Incremeal Reach\uff09\u8aaa\u660e YouTube \u5ee3\u544a\u5982\u4f55\u5e6b\u52a9\u5ee3\u544a\u4e3b\u6709\u6548\u64f4\u5927\u89f8\u53ca\u589e\u91cf\u3002
\n\u2463 \u8de8\u5a92\u9ad4\u89f8\u53ca\u53ef\u91dd\u5c0d\u6700\u76f8\u95dc\u7684\u5e74\u9f61\u5c64\u548c\u6027\u5225\u5340\u9694\uff0c\u8a55\u4f30\u6307\u5b9a\u5ba2\u5c64\u89f8\u53ca\uff0c\u5305\u62ec\u5728\u5ba2\u5ef3\u900f\u904e\u9023\u7db2\u96fb\u8996\u5171\u8996\u89f8\u53ca\u7684\u89c0\u773e\u3002<\/p>\n

<\/h3>\n

\ud83d\udc40 \u8de8\u5a92\u9ad4\u89f8\u53ca\u6578\u64da\u4f7f\u7528\u8aaa\u660e<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

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\n\u2461 \u4ee5 YouTube \u5354\u52a9\u89f8\u53ca\u4e86\u591a\u5c11\u589e\u91cf\u7684\u4f7f\u7528\u8005?
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\n\u2464 \u662f\u5426\u5728\u6bcf\u500b\u5e73\u53f0\u4e0a\u90fd\u6709\u9054\u6210\u89f8\u53ca\u76ee\u6a19?
\n\u2465 \u89f8\u53ca\u4e0d\u91cd\u8907\u4f7f\u7528\u8005\u7684\u6210\u672c\u662f\u591a\u5c11?<\/p>\n

 <\/p>\n

\ud83d\udca1 \u8de8\u5a92\u9ad4\u89f8\u53ca\u5efa\u7acb\u65b9\u5f0f<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u2460 \u524d\u5f80 Google Ads \u5e33\u6236\u7684\u3010\u8a55\u4f30\u3011\u9078\u55ae\uff0c\u627e\u51fa\u3010\u8de8\u5a92\u9ad4\u89f8\u53ca\u3011
\n\u2461 \u9078\u64c7\u3010\u88fd\u4f5c\u5831\u8868\u3011\u4f9d\u5e8f\u8f38\u5165\u5730\u5340\u3001\u985e\u578b\u3001\u5ee3\u544a\u6d3b\u52d5\u2026\u2026\u7b49\u8cc7\u6599\u3002<\/p>\n

\n

\u26a0\ufe0f \u6ce8\u610f\uff1a\u4e26\u975e\u6240\u6709\u7684 Google Ads \u90fd\u6709 XMR \u5de5\u5177\uff0c\u8996\u8a72\u5ee3\u544a\u8207\u4ee3\u7406\u5546\u5e33\u6236\u7684\u985e\u578b\uff0c\u4ee5\u53ca\u8207\u5c3c\u723e\u68ee\u63d0\u4f9b\u7684\u8cc7\u6599\u7a2e\u985e\u800c\u5b9a\u3002<\/strong><\/p>\n<\/blockquote>\n

\u8de8\u5a92\u9ad4\u89f8\u53ca\u5e38\u898b\u554f\u984c<\/strong><\/span><\/p>\n

Q1. \u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u7684\u4f86\u6e90\u70ba\u4f55\uff1f
\n\u261e \u4f86\u81ea\u4e0d\u540c\u570b\u5bb6\/\u5730\u5340\u4e0d\u540c\u4f9b\u61c9\u5546\u7684 Google \u6388\u6b0a\u7b2c\u4e09\u65b9\u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u3002\u6b64\u8cc7\u6599\u901a\u5e38\u5305\u542b\u4e09\u7a2e\u8cc7\u6599\u96c6\uff1a\u56fa\u5b9a\u6a23\u672c\u6aa2\u8996\u8cc7\u6599\u3001\u5ee3\u544a\u4f4d\u7f6e\u96fb\u8996\u5546\u696d\u8a18\u9304\u548c\u9810\u4f30\u5ee3\u544a\u8cbb\u7528\u3002<\/p>\n

Q2. \u70ba\u4ec0\u9ebc\u627e\u4e0d\u5230\u60f3\u8981\u7684\u96fb\u8996\u5ee3\u544a\uff1f
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\n\u2460 \u96fb\u8996\u5ee3\u544a\u5c1a\u672a\u586b\u5165\u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u3002
\n\u2461\u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u4f9b\u61c9\u5546\u7684\u5206\u985e\u540d\u7a31\u4e0d\u540c\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u300cPixel\u300d\u53ef\u80fd\u6703\u7a31\u70ba\u300cGoogle \u624b\u6a5f\u300d\u3002<\/p>\n

Q3. \u96fb\u8996\u8a55\u4f30\u8cc7\u6599\u5305\u542b\u54ea\u4e9b\u985e\u578b\u7684\u88dd\u7f6e\uff1f
\n\u261e \u76ee\u524d\u50c5\u5305\u542b\u50b3\u7d71\u96fb\u8996\uff0c\u5305\u62ec\u5ee3\u544a\u5236\u96a8\u9078\u5f71\u7247 (AVOD) \u6216\u96fb\u8996\u53f0\u96a8\u9078\u5f71\u7247 (BVOD)\uff0c\u50b3\u7d71\u96fb\u8996\u983b\u9053\u7684\u9023\u7db2\u96fb\u8996\u984d\u5916\u8cc7\u8a0a\u5247\u4e0d\u8a08\u5165\u3002<\/p>\n

Q4. \u7e3d\u6536\u8996\u9ede\u6578\u548c\u652f\u51fa\u5206\u5225\u4ee3\u8868\u4ec0\u9ebc\uff1f
\n\u261e \u7e3d\u6536\u8996\u9ede\u6578\uff08GRP\uff09\u662f\u4ee5\u5e74\u6eff 18 \u6b72\u7684\u4f7f\u7528\u8005\u70ba\u8a08\u7b97\u4f9d\u64da\uff0c\u5728\u9078\u53d6\u6307\u5b9a\u5ba2\u5c64\u5f8c\uff0c\u4efb\u4f55 GRP \u6216\u76ee\u6a19\u5c0d\u8c61\u6536\u8996\u7387\uff08TRP\uff09\u90fd\u6703\u986f\u793a\u5728\u5831\u8868\u9801\u9762\u4e0a\u3002\u9700\u8981\u6ce8\u610f\u7684\u4e8b\uff1a\u7cfb\u7d71\u986f\u793a\u7684\u7e3d\u6536\u8996\u9ede\u6578\u7e3d\u548c\u6703\u96a8\u8457\u6642\u9593\u8b8a\u5316\uff0c\u5354\u52a9\u4f60\u77ad\u89e3\u6240\u9078\u96fb\u8996\u5ee3\u544a\u6d3b\u52d5\u7684\u6a94\u671f\u548c\u6b0a\u91cd\u3002\u9019\u500b\u652f\u51fa\u4e5f\u662f\u9810\u4f30\u503c\uff0c\u91dd\u5c0d\u6240\u9078\u96fb\u8996\u5ee3\u544a\u7684\u6b0a\u91cd\u63d0\u4f9b\u984d\u5916\u76f8\u95dc\u8cc7\u8a0a\u3002<\/p>\n

Q5. \u70ba\u4ec0\u9ebc\u7121\u6cd5\u9078\u53d6\u4efb\u4f55\u65e5\u671f\u7bc4\u570d\uff1f
\n\u261e \u8de8\u5a92\u9ad4\u89f8\u53ca\u4e26\u672a\u958b\u653e\u6240\u6709\u570b\u5bb6\/\u5730\u5340\u4f7f\u7528\uff0c\u56e0\u6b64\u7121\u6cd5\u9078\u53d6\u6240\u6709\u65e5\u671f\u7bc4\u570d\u3002<\/p>\n

\n

\ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/strong><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u6709\u6548\u64f4\u5927\u5f71\u50cf\u5ee3\u544a\u89f8\u53ca\u589e\u91cf \ud83c\udfac<\/p>\n","protected":false},"author":1,"featured_media":11687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\n\u3010\u5168\u65b0\u529f\u80fd\u3011Google \u8de8\u5a92\u9ad4\u89f8\u53ca\u4ecb\u7d39 By iSPOT Media \ud83c\udf7f<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u8981\u4f86\u4ecb\u7d39 Google \u65b0\u7522\u54c1\uff1a \u8de8\u5a92\u9ad4\u89f8\u53ca\uff08Cross Media Reach\uff0cXMR\uff09\u6709\u5728\u7d93\u71df\u96fb\u8996\u5ee3\u544a\u548c YouTube 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