{"id":11730,"date":"2024-04-09T11:00:49","date_gmt":"2024-04-09T03:00:49","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11730"},"modified":"2024-04-25T15:54:50","modified_gmt":"2024-04-25T07:54:50","slug":"news-google-ads-2024-march","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-march\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e09\u6708\u66f4\u65b0\u5feb\u5831 \ud83e\udd39\ud83c\udffb\u200d\u2642\ufe0f"},"content":{"rendered":"<p>\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<blockquote><p>\u2460 \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u5e36\u4f86\u7684\u4e09\u9805\u7d20\u6750\u8cc7\u6e90\u66f4\u65b0\uff1a<br \/>\n&#8211; \u5ee3\u544a\u6a19\u984c\u5c07\u8996\u60c5\u6cc1\u7531 2 \u5247\u6539\u70ba 1 \u5247<br \/>\n&#8211; \u5ee3\u544a\u8005\u53ef\u4f7f\u7528\u3010\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u3011\u4f7f\u7528\u76f8\u540c\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e<br \/>\n&#8211; \u5e33\u6236\u5c64\u7d1a\u81ea\u52d5\u7d20\u6750\u8cc7\u6e90\u53ef\u70ba\u4f7f\u7528\u8005\u81ea\u52d5\u5efa\u7acb\u7d20\u6750\u8cc7\u6e90<br \/>\n\u2461 \u5b8c\u6574\u6bd4\u8f03\u3010\u641c\u5c0b\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u548c\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3011\u7684\u7279\u8272\u8207\u4f7f\u7528\u6642\u6a5f\uff0c\u5728\u6700\u4f73\u6642\u6a5f\u653e\u5927\u5ee3\u544a\u6210\u6548\uff01<\/p><\/blockquote>\n<p>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf1f<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff1a\u7d20\u6750\u8cc7\u6e90\u7570\u52d5<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11733\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1a\u5ee3\u544a\u7a7a\u9593\u7570\u52d5<\/strong><\/span><\/p>\n<p>Google AI \u7522\u751f\u5ee3\u544a\u7d44\u5408\u6642\uff0c\u901a\u5e38\u6703\u4f7f\u7528\u81f3\u5c11\u5169\u500b\u5ee3\u544a\u6a19\u984c\uff0c\u4f46\u5c0d\u65bc\u67d0\u4e9b\u641c\u5c0b\u67e5\u8a62\u548c\u60c5\u5883\uff0c\u986f\u793a\u4e00\u500b\u5ee3\u544a\u6a19\u984c\u6703\u6709\u66f4\u597d\u7684\u6210\u6548\u3002\u73fe\u5728\u53ea\u8981\u9810\u4f30\u80fd\u6539\u5584\u6210\u6548\uff0c\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u5c31\u6703\u50c5\u986f\u793a\u4e00\u5247\u5ee3\u544a\u6a19\u984c\uff0c\u4ee5\u5168\u529b\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002\u66f4\u65b0\u7684\u91cd\u9ede\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u70ba\u914d\u5408\u9019\u9805\u7570\u52d5\uff0c\u53e6\u4e00\u5247\u5ee3\u544a\u6a19\u984c\u5c07\u53ef\u986f\u793a\u65bc\u5ee3\u544a\u6587\u6848\u6558\u8ff0\u7684\u958b\u982d\u3002<br \/>\n\u2461 \u53ef\u53c3\u95b1\u7d44\u5408\u5831\u8868\uff0c\u77ad\u89e3\u5ee3\u544a\u6709\u591a\u5e38\u53ea\u986f\u793a\u4e00\u5247\u6a19\u984c\uff0c\u6216\u5c07\u5176\u4e2d\u4e00\u5247\u5ee3\u544a\u6a19\u984c\u79fb\u5230\u8aaa\u660e\u884c\u958b\u982d\u3002<br \/>\n\u2462 \u82e5\u5df2\u5c07\u7d20\u6750\u8cc7\u6e90\u56fa\u5b9a\u5728\u5ee3\u544a\u6a19\u984c\u4f4d\u7f6e 1\u3001\u5ee3\u544a\u6a19\u984c\u7f6e 2 \u6216\u8aaa\u660e\u4f4d\u7f6e 1\uff0c\u5247\u5ee3\u544a\u653e\u9001\u6642\uff0c\u9019\u4e9b\u7d20\u6750\u8cc7\u6e90\u7e7c\u7e8c\u65bc\u5b9a\u7684\u4f4d\u7f6e\u986f\u793a\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>\u261e \u88dc\u5145\uff1a\u7d44\u5408\u5831\u8868\u958b\u555f\u65b9\u5f0f<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><strong>Step1. \u767b\u5165\u00a0Google Ads \u5e33\u6236<\/strong><br \/>\n<strong>Step2. \u9078\u64c7\u5de6\u5074\u9078\u55ae\u7684\u3010\u5ee3\u544a\u8207\u7d20\u6750\u8cc7\u6e90\u3011\u261e\u3010\u5ee3\u544a\u3011<\/strong><br \/>\n<strong>Step3. \u9078\u64c7\u8981\u67e5\u770b\u7684\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff0c\u6309\u4e00\u4e0b\u5ee3\u544a\u540d\u7a31\u4e0b\u65b9\u7684\u3010\u67e5\u770b\u7d20\u6750\u8cc7\u6e90\u8a73\u7d30\u8cc7\u6599\u3011<\/strong><br \/>\n<strong>Step4. \u9078\u64c7\u9802\u7aef\u9078\u55ae\u7684\u3010\u7d44\u5408\u3011\u5206\u9801\u6a19\u7c64\uff0c\u5373\u53ef\u67e5\u770b\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u7684\u7d44\u5408\u5831\u8868<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e8c\uff1a\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a<\/strong><\/span><\/p>\n<p>\u5728\u540c\u4e00\u500b\u5ee3\u544a\u4e2d\uff0c\u6709\u6642\u9069\u5408\u5168\u90fd\u4f7f\u7528\u76f8\u540c\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u3002\u56e0\u6b64\uff0cGoogle \u63a8\u51fa\u3010\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u3011\u65b0\u589e\u65b9\u5f0f\u3002\u4f7f\u7528\u8005\u53ef\u9078\u64c7\u5728\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\uff0c\u9023\u7d50\u6700\u591a\u4e09\u500b\u5ee3\u544a\u6a19\u984c\u548c\u5169\u5247\u8aaa\u660e\u3002\u5982\u9808\u5728\u7279\u5b9a\u671f\u9593 (\u4f8b\u5982\u7279\u8ce3\u6703) \u986f\u793a\u9019\u4e9b\u7d20\u6750\u8cc7\u6e90\uff0c\u53ef\u4ee5\u6392\u5b9a\u958b\u59cb\u53ca\u7d50\u675f\u986f\u793a\u7684\u65e5\u671f\uff0c\u4e5f\u53ef\u4ee5\u5c07\u9019\u4e9b\u7d20\u6750\u8cc7\u6e90\u56fa\u5b9a\u5728\u7279\u5b9a\u4f4d\u7f6e\u3002\u52a0\u5165\u5ee3\u544a\u6a19\u984c\u548c\u8aaa\u660e\u5f8c\uff0c\u5ee3\u544a\u6d3b\u52d5\u7684\u6bcf\u5247\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u5c31\u6703\u986f\u793a\u9019\u4e9b\u8cc7\u8a0a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e09\uff1a\u5e33\u6236\u5c64\u7d1a\u81ea\u52d5\u7d20\u6750\u8cc7\u6e90<\/strong><\/span><\/p>\n<p>\u5982\u679c\u63a1\u7528\u5e33\u6236\u5c64\u7d1a\u81ea\u52d5\u7d20\u6750\u8cc7\u6e90\uff0cGoogle AI \u6703\u4ee3\u60a8\u5efa\u7acb\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u5728\u9810\u6e2c\u80fd\u63d0\u5347\u6210\u6548\u6642\uff0c\u5728\u5ee3\u544a\u4e2d\u986f\u793a\u9019\u4e9b\u5167\u5bb9\u3002\u4f7f\u7528\u7684\u529f\u80fd\u70ba\u3010\u52d5\u614b\u5716\u7247\u7d20\u6750\u8cc7\u6e90\u3001\u52d5\u614b\u7db2\u7ad9\u9023\u7d50\u3001\u52d5\u614b\u6458\u8981\u8207\u52d5\u614b\u7db2\u7ad9\u7c21\u4ecb\u3011\u9019\u4e9b\u529f\u80fd\u5c07\u53ef\u8207\u624b\u52d5\u5efa\u7acb\u7684\u540c\u985e\u578b\u7d20\u6750\u8cc7\u6e90\u4e00\u4f75\u986f\u793a\uff0c\u4e5f\u53ef\u53d6\u800c\u4ee3\u4e4b\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u8209\u4f8b\uff1a\u7576 Google AI \u9810\u6e2c\u6709\u6a5f\u6703\u5438\u5f15\u66f4\u591a\u4eba\u4e92\u52d5\uff0c\u5373\u4f7f\u5ee3\u544a\u6709\u56db\u500b\u624b\u52d5\u5efa\u7acb\u7684\u7db2\u7ad9\u9023\u7d50\uff0c\u7cfb\u7d71\u4e5f\u6703\u5728\u5169\u500b\u624b\u52d5\u5efa\u7acb\u7684\u7db2\u7ad9\u9023\u7d50\u65c1\uff0c\u540c\u6642\u986f\u793a\u5169\u500b\u52d5\u614b\u7db2\u7ad9\u9023\u7d50\u3002<\/strong><\/p>\n<\/blockquote>\n<h3>\ud83e\udd89<strong><span style=\"color: #008080;\"> \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u6700\u4f73\u6307\u5357<\/span><\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/TkzG2aE801Y?si=9BELXzYL66TbMGa4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udf1f \u7126\u9ede\u7522\u54c1\uff1a\u9700\u6c42\u958b\u767c\u5ee3\u544a<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11734\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-march-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u672c\u6708\u4e4b\u661f\u7531\u4e0a\u500b\u6708\u4ecb\u7d39\u7684\u3010\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3011\u518d\u5ea6\u87ec\u806f\u5bf6\u5ea7\uff01\u9700\u6c42\u958b\u767c\u5ee3\u544a\u64c1\u6709\u300c\u64f4\u5927\u5ee3\u544a\u5f71\u97ff\u529b\u300d\u7684\u512a\u52e2\uff0c\u53ef\u5728\u3010YouTube\u3001\u63a2\u7d22\u548c Gmail\u3011\u7b49\u5ee3\u544a\u7a7a\u9593\uff0c\u4ee5\u5f71\u7247\u8207\u5716\u7247\u6e96\u78ba\u50b3\u9054\u884c\u92b7\u8cc7\u8a0a\uff0c\u70ba\u5ee3\u544a\u4e3b\u91cf\u8eab\u6253\u9020\u5ee3\u544a\u9ad4\u9a57\uff0c\u9078\u64c7\u7279\u5b9a\u76ee\u6a19\u8c61\u653e\u9001\u5ba2\u88fd\u5316\u7684\u8996\u89ba\u5ee3\u544a\u7d20\u6750\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u9700\u6c42\u958b\u767c\u5ee3\u544a\u64c1\u6709 AI \u6280\u8853\u8f14\u52a9\u51fa\u50f9\u548c\u8a55\u4f30\uff0c\u9664\u4e86\u63a1\u7528\u667a\u6167\u51fa\u50f9\u5916\uff0c\u9084\u53ef\u9078\u7528\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u51fa\u50f9\uff0c\u5728\u884c\u92b7\u6f0f\u6597\u4e2d\u5168\u9762\u63d0\u5347\u6210\u6548\uff0c\u9032\u800c\u9054\u6210\u589e\u52a0\u7db2\u7ad9\u9020\u8a2a\u6b21\u6578\u7b49\u8003\u616e\u5ea6\u76ee\u6a19\u3002\u4ee5\u4e0b\u4e5f\u6574\u7406\u3010\u641c\u5c0b\u3001\u6700\u9ad8\u6210\u5ee3\u544a\u8207\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3011\u7684\u7279\u8272\u8207\u4f7f\u7528\u6642\u6a5f\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u641c\u5c0b\u5ee3\u544a<\/strong><\/span><\/p>\n<p>\u2460 \u7528\u9014\uff1a\u76e1\u91cf\u63d0\u9ad8 Google \u641c\u5c0b\u7684\u6210\u6548\u3002<br \/>\n\u2461 \u51fa\u50f9\uff1a\u6307\u5b9a\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u3001\u9ede\u64ca\u6b21\u6578\u3001\u8f49\u63db\u6b21\u6578\u3001\u8f49\u63db\u50f9\u503c<br \/>\n\u2462 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