{"id":11818,"date":"2024-05-14T11:00:00","date_gmt":"2024-05-14T03:00:00","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11818"},"modified":"2024-05-22T17:11:20","modified_gmt":"2024-05-22T09:11:20","slug":"news-google-ads-2024-april","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-april\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u56db\u6708\u66f4\u65b0\u5feb\u5831 \ud83e\uddd9\ud83c\udffb\u200d\u2642\ufe0f"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u2460 \u641c\u5c0b\u5ee3\u544a\uff1a\u9802\u7aef\u5ee3\u544a\u53ef\u80fd\u6703\u986f\u793a\u5728\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u7684\u4e0a\u65b9\u6216\u5e95\u4e0b\u3002<\/strong><br \/>\n<strong>\u2461 \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u7684\u5f71\u7247\u5f37\u5316\u529f\u80fd\u53ef\u5c07 15 \u79d2\u4ee5\u4e0a\u7684\u5f71\u7247\u81ea\u52d5\u526a\u8f2f\u70ba 15 \u79d2\u3002<\/strong><br \/>\n<strong>\u2462 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u52a0\u5165 Google AI \u6280\u8853\uff0c\u63a8\u51fa\u591a\u9805\u5347\u7d1a\u529f\u80fd\uff01<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf08<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 style=\"text-align: left;\"><span style=\"color: #eb7a77;\">\ud83d\udd0d \u641c\u5c0b\u5ee3\u544a<\/span><\/h3>\n<p><span style=\"color: #008080;\">\u9802\u7aef\u5ee3\u544a\u53ef\u80fd\u6703\u986f\u793a\u5728\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u7684\u4e0a\u65b9\u6216\u5e95\u4e0b<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7DnVvEpYjhE?si=6q4Hs3YzDBja5w36\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u88dc\u5145\uff1a\u8b93\u5ee3\u544a\u986f\u793a\u5728 Google \u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u65b9\u6cd5<\/strong><\/p>\n<\/blockquote>\n<p>\u4f7f\u7528\u8005\u5728\u4f7f\u7528 Google \u641c\u5c0b\u6642\uff0c\u53ef\u80fd\u6703\u5728\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u9644\u8fd1\u7684\u4f4d\u7f6e\u770b\u5230\u6587\u5b57\u5ee3\u544a\u3002\u9802\u7aef\u5ee3\u544a\u6703\u8207\u7db2\u9801\u9802\u7aef\u7684\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u76f8\u9130\uff0c\u901a\u5e38\u662f\u986f\u793a\u65bc\u4e0a\u65b9\uff0c\u4f46\u67d0\u4e9b\u67e5\u8a62\u5e36\u51fa\u7684\u9802\u7aef\u5ee3\u544a\uff0c\u4e5f\u53ef\u80fd\u6703\u986f\u793a\u5728\u9802\u7aef\u81ea\u7136\u641c\u5c0b\u7d50\u679c\u5e95\u4e0b\u3002\u9700\u8981\u6ce8\u610f\u7684\u66f4\u65b0\u4e8b\u9805\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u7cfb\u7d71\u53ef\u80fd\u6703\u6839\u64da\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u5167\u5bb9\uff0c\u6a5f\u52d5\u8abf\u6574\u9802\u7aef\u5ee3\u544a\u7684\u520a\u767b\u4f4d\u7f6e\u3002<br \/>\n\u2461 \u5ee3\u544a\u5728\u7db2\u9801\u4e0a\u7684\u6392\u5e8f\u53d6\u6c7a\u65bc\u4ee5\u4e0b\u7d9c\u5408\u56e0\u7d20\uff1a\u51fa\u50f9\u3001\u50f9\u671f\u9593\u5ee3\u544a\u54c1\u8cea\uff08\u5305\u62ec\u9810\u671f\u9ede\u95b1\u7387\u3001\u5ee3\u544a\u95dc\u806f\u6027\u5230\u9054\u7db2\u9ad4\u9a57\uff09\u3001\u5ee3\u544a\u8a55\u7d1a\u9580\u6abb\u3001\u4f7f\u8005\u641c\u5c0b\u60c5\u5883\uff08\u6240\u5728\u5730\u9ede\u3001\u88dd\u7f6e\u3001\u641c\u5c0b\u6642\u9593\u3001\u641c\u5c0b\u5b57\u8a5e\u3001\u9762\u4e0a\u7684\u641c\u5c0b\u7d50\u679c\u548c\u5176\u4ed6\u5ee3\u544a\uff0c\u4ee5\u53ca\u5176\u4ed6\u4f7f\u7528\u8005\u4fe1\u865f\u8207\u5c6c\u6027\uff09\u4ee5\u53ca\u7d20\u6750\u8cc7\u6e90\u548c\u5176\u4ed6\u5ee3\u544a\u683c\u5f0f\u7684\u9810\u671f\u6210\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\">\ud83c\udfac \u5f71\u7247\u5ee3\u544a<\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">VAC \u7684\u5f71\u7247\u5f37\u5316\u529f\u80fd\u53ef\u5c07 15 \u79d2\u4ee5\u4e0a\u7684\u5f71\u7247\u81ea\u52d5\u526a\u8f2f\u70ba 15 \u79d2<\/span><\/strong><\/p>\n<p>\u73fe\u5728\uff0c\u4f7f\u7528\u5f71\u7247\u884c\u52d5\u5ee3\u544a\uff08VAC\uff09\u4e0d\u5fc5\u81ea\u884c\u7de8\u8f2f\u5c31\u80fd\u7372\u5f97\u8f03\u77ed\u7248\u672c\u7684\u5f71\u7247\u5ee3\u544a\u3002Google AI \u6703\u5f9e\u5f71\u7247\u4e2d\u6311\u9078\u91cd\u8981\u7247\u6bb5\u526a\u8f2f\u8f03\u77ed\u7248\u672c\uff0c\u540c\u6642\u4fdd\u7559\u539f\u5f71\u7247\u7684\u8a0a\u606f\u548c\u5916\u89c0\u3002\u7cfb\u7d71\u6703\u81ea\u52d5\u653e\u9001\u901a\u904e\u54c1\u8cea\u5be9\u67e5\u7684\u5176\u4ed6\u5f71\u7247\u7248\u672c\u3002\u9700\u6ce8\u610f\u7684\u66f4\u65b0\u4e8b\u9805\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 VAC \u7684\u5f71\u7247\u5f37\u5316\u80fd\u6709\u5169\u7a2e\u4ecb\u9762\u96a8\u6a5f\u6e2c\u8a66\uff1a<br \/>\n&#8211; 50% \u7684\u5ee3\u544a\u5e33\u6236\uff1a\u4e00\u958b\u555f\u5c31\u76f4\u63a5\u7522\u751f\u8f03\u77ed\u5f71\u7247&amp;\u76f4\u5411\u7d20\u6750\u3002<br \/>\n&#8211; \u53e6\u5916 50% \u7684\u5ee3\u544a\u5e33\u6236\uff1a\u63d0\u4f9b\u76f4\u5411\u6216\u6b63\u65b9\u5f62\u5169\u7a2e\u9078\u9805\u3002<br \/>\n\u2461 \u81ea\u52d5\u751f\u6210\u7684\u8f03\u77ed\u7248\u5f71\u7247\u5728\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u4e2d\u8b58\u5225\uff0c\u5728\u4f86\u6e90\u6b04\u4f4d\u4e2d\u6a19\u793a\u70ba Enhanced by Google Ads\u3002<br \/>\n\u2462 \u6b64\u529f\u80fd\u9810\u8a2d\u70ba\u958b\u555f\uff0c\u53ef\u5728\u5ee3\u544a\u6d3b\u52d5\u4e2d\u95dc\u9589\u3002<br \/>\n\u261e \u4f8b\u5b50\uff1a\u539f\u59cb <a href=\"https:\/\/www.youtube.com\/watch?v=dS17lFBdmR8\">30 \u79d2\u5f71\u7247<\/a>\u7d93\u5f71\u7247\u5f37\u5316\u529f\u80fd\u81ea\u52d5\u526a\u8f2f\u70ba <a href=\"https:\/\/www.youtube.com\/watch?v=m2IEou1hRaY\">15 \u79d2\u5f71\u7247<\/a>\u3002<\/p>\n<h3><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZkepYbo9obY?si=Moa4sp64MFgPWf4u\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u88dc\u5145\uff1a\u88fd\u4f5c\u5f71\u7247\u5f37\u5316\u5ee3\u544a\u6559\u5b78\u00a0<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\u26a1\ufe0f \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/span><\/strong><\/h3>\n<p>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u900f\u904e Google AI \u7684\u65b0\u6280\u8853\uff0c\u63a8\u51fa\u591a\u9805\u66f4\u65b0\u5167\u5bb9\u3002\u4ee5\u4e0b\uff0c\u6211\u5011\u5c07\u4f86\u9010\u4e00\u4ecb\u7d39\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u6700\u65b0\u529f\u80fd\uff1a<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u6709\u4e9b\u529f\u80fd\u4ecd\u5c6c\u65bc\u6e2c\u8a66\u968e\u6bb5\uff0c\u53ef\u806f\u7e6b\u60a8\u7684 Google \u5ee3\u544a\u7a97\u53e3\u4e86\u89e3\u66f4\u8a73\u7d30\u7684\u8cc7\u8a0a\u3002<\/strong><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11821\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-april.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u65b0\u529f\u80fd\uff031 \u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\uff08\u6e2c\u8a66\u7248\uff09<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u7684\u3010\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u3011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u512a\u5148\u8003\u616e\u5728\u884c\u92b7\u6d3b\u52d5\u4e2d\u5c0b\u627e\u65b0\u5ba2\u6236\uff0c\u4e26\u52a0\u5f37\u8207\u73fe\u6709\u5ba2\u6236\u7684\u95dc\u4fc2\uff0c\u4ee5\u5efa\u7acb\u66f4\u5168\u9762\u7684\u5ba2\u6236\u751f\u547d\u9031\u671f\u7b56\u7565\u3002\u6b64\u529f\u80fd\u76ee\u524d\u5c1a\u5728\u6e2c\u8a66\u968e\u6bb5\uff0c\u8acb\u806f\u7d61\u60a8\u7684 Google \u5ee3\u544a\u7a97\u53e3\u4e86\u89e3\u5f8c\u7e8c\u6b65\u9a5f\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u65b0\u529f\u80fd\uff032 \u6392\u9664 IP \u4f4d\u7f6e<\/strong><\/span><\/p>\n<p>\u904e\u53bb\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u63d0\u4f9b\u7684\u6392\u9664\u5de5\u5177\u53ea\u6709\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\u548c\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u54c1\u724c\u6392\u9664\u689d\u4ef6\uff0c\u73fe\u5728\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u4f7f\u7528\u3010\u6392\u9664 IP \u4f4d\u7f6e\u3011\u6392\u9664\u7279\u5b9a IP \u4f4d\u5740\uff0c\u4f7f\u5176\u7121\u6cd5\u770b\u5230\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u7684\u5ee3\u544a\uff0c\u4ee5\u78ba\u4fdd\u5b83\u5011\u50c5\u8986\u84cb\u6700\u76f8\u95dc\u7684\u53d7\u773e\u7fa4\u9ad4\u3002<\/p>\n<p>\u5728\u5e33\u6236\u5c64\u7d1a\u6392\u9664\u7279\u5b9a IP \u4f4d\u5740\uff08\u4f8b\u5982\u60a8\u516c\u53f8\u7684 IP \u4f4d\u5740\uff09\u4ee5\u904e\u6ffe\u6389\u53ef\u80fd\u5e36\u4f86\u4e0d\u5fc5\u8981\u7684\u5ee3\u544a\u4e92\u52d5\u548c\u6210\u672c\u7684\u6d41\u91cf\u3002\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u4fdd\u8b77\u9810\u7b97\uff0c\u5c07\u652f\u51fa\u96c6\u4e2d\u5728\u80fd\u7522\u751f\u6700\u5927\u5f71\u97ff\u7684\u5730\u65b9\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u65b0\u529f\u80fd\uff033 \u64f4\u5145\u6700\u7d42\u5230\u9054\u7db2\u5740\uff08\u6e2c\u8a66\u7248\uff09<\/strong><\/span><\/p>\n<p>\u6211\u5011\u66fe\u5728<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/pmax-2023-new\/\">\u53bb\u5e74<\/a>\u4ecb\u7d39\u3010\u5be6\u9a57\u3011\u9019\u9805\u8a55\u4f30\u8f49\u63db\u5de5\u5177\uff0c\u5be6\u9a57\u662f\u5e6b\u52a9 Google Ads \u7372\u5f97\u66f4\u597d\u6548\u679c\u7684\u95dc\u9375\u3002\u73fe\u5728\uff0c\u60a8\u5c07\u80fd\u5920\u4f7f\u7528\u7684\u65b0\u529f\u80fd\u662f\u3010\u64f4\u5145\u6700\u7d42\u5230\u9054\u7db2\u5740\u3011\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u6e2c\u8a66\u6b64\u529f\u80fd\uff0c\u4e86\u89e3\u7528\u7db2\u7ad9\u4e2d\u66f4\u76f8\u95dc\u7684 landing page 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