{"id":11829,"date":"2024-05-17T11:00:19","date_gmt":"2024-05-17T03:00:19","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11829"},"modified":"2024-05-20T16:43:37","modified_gmt":"2024-05-20T08:43:37","slug":"smart-bidding-guide","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/smart-bidding-guide\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads \u667a\u6167\u51fa\u50f9 2024 \u5e74\u5fc5\u52dd\u6307\u5357 \ud83c\udf1f"},"content":{"rendered":"<p>\u667a\u6167\u51fa\u50f9\u662f\u6307\u63a1\u7528 Google AI \u4f86\u70ba\u6bcf\u6b21\u7af6\u50f9\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u6216\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u4e5f\u5c31\u662f\u6240\u8b02\u7684\u300c\u7af6\u50f9\u671f\u9593\u51fa\u50f9\u300d\u529f\u80fd\u3002\u300c\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff08Target CPA\uff09\u300d\u3001\u300c\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08Target ROAS\uff09\u300d\u3001\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7381968\">\u76e1\u91cf\u722d\u53d6\u8f49\u63db<\/a>\u300d\u548c\u300c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684216\">\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c<\/a>\u300d\u90fd\u5c6c\u65bc\u667a\u6167\u51fa\u50f9\u7b56\u7565\u3002<\/p>\n<p>\u4ee5\u4e0b\u8981\u5206\u4eab 2024 \u5e74\u6700\u65b0\u4e00\u5b63\u7684\u667a\u6167\u51fa\u50f9\u6700\u4f73\u4f5c\u6cd5\u5206\u4eab\uff0c\u5c07\u4f9d\u5e8f\u5f9e\u3010\u5e33\u6236\u8a2d\u5b9a\u3001\u51fa\u50f9\u7b56\u7565\u3001\u6e2c\u8a66\u7b56\u7565\u4ee5\u53ca\u8a55\u4f30\u6210\u6548\u3011\u9032\u884c\u8b1b\u89e3\u3002<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf Step1. \u667a\u6167\u51fa\u50f9\u5e33\u6236\u8a2d\u5b9a\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11885\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<p><strong><span style=\"color: #008080;\">\u2460 \u6839\u64da\u76ee\u6a19\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5<\/span><\/strong><\/p>\n<p>\u81ea\u52d5\u51fa\u50f9\u6703\u6839\u64da\u76ee\u6a19\u8a2d\u5b9a\u51fa\u50f9\uff0c\u56e0\u6b64\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u901a\u5e38\u53ea\u61c9\u8a2d\u5b9a\u4e00\u500b\u76ee\u6a19\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u5982\u60a8\u5e0c\u671b\u7279\u5b9a\u95dc\u9375\u5b57\u5168\u529b\u722d\u53d6\u9ede\u64ca\uff0c\u5176\u4ed6\u95dc\u9375\u5b57\u5247\u5168\u529b\u722d\u53d6\u8f49\u63db\uff0c\u5247\u61c9\u5206\u5225\u70ba\u5169\u7d44\u95dc\u9375\u5b57\u5efa\u7acb\u5c08\u5c6c\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u7c21\u5316\u5e33\u6236\u7d50\u69cb<\/strong><\/span><\/p>\n<p>\u81ea\u52d5\u51fa\u50f9\u53ef\u4ee5\u5728\u5404\u7a2e\u5e33\u6236\u7d50\u69cb\u4e2d\u904b\u4f5c\uff0c\u4e26\u4e0d\u9700\u8981\u5c07\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7fa4\u7d44\u4f9d\u95dc\u9375\u5b57\u6bd4\u5c0d\u985e\u578b\u3001\u5730\u7406\u5340\u57df\u548c\u88dd\u7f6e\u7b49\u689d\u4ef6\u7d30\u5206\u3002\u4ee5\u4e0b\u662f\u53e6\u5916\u5e7e\u500b\u8981\u9ede\uff1a<\/p>\n<ul>\n<li>\u63d0\u9ad8\u5ee3\u544a\u7fa4\u7d44 (\u6216\u5ee3\u544a\u6d3b\u52d5) \u7684\u95dc\u806f\u6027\uff1a\u76f8\u95dc\u5ee3\u544a\u5c0d\u4f7f\u7528\u8005\u66f4\u5be6\u7528\uff0c\u800c\u641c\u5c0b\u5b57\u8a5e\u3001\u5ee3\u544a\u548c\u5230\u9054\u7db2\u9801\u4e09\u8005\u7684\u95dc\u806f\u6027\u8d8a\u9ad8\uff0c\u9ede\u95b1\u7387\u548c\u8f49\u63db\u7387\u901a\u5e38\u5c31\u6703\u8d8a\u51fa\u8272\u3002<\/li>\n<li>\u907f\u514d\u8b93\u5ee3\u544a\u6d3b\u52d5\u53d7\u5230\u9810\u7b97\u9650\u5236\u3002\u5982\u679c\u60a8\u8a2d\u6709\u6bcf\u65e5\u9810\u7b97\u76ee\u6a19\uff0c\u8acb\u4f7f\u7528\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d\u6216\u300c\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u300d\u51fa\u50f9\u7b56\u7565\u3002<\/li>\n<li>\u4e0a\u50b3\u4e26\u7dad\u8b77\u7b2c\u4e00\u65b9\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae (\u4f8b\u5982\u518d\u884c\u92b7\u3001\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d)\uff0c\u4ee5\u63d0\u9ad8\u51fa\u50f9\u6548\u76ca\u3002<\/li>\n<li>\u66dd\u5149\u6bd4\u91cd\u8d85\u904e 80% \u6642\uff0c\u5efa\u8b70\u60a8\u65b0\u589e\u95dc\u9375\u5b57\u3001\u76ee\u6a19\u5c0d\u8c61\u3001\u64f4\u5927\u6307\u5b9a\u7bc4\u570d\u6216\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\uff0c\u4ee5\u62d3\u5c55\u89f8\u53ca\u7bc4\u570d\u3002<\/li>\n<\/ul>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u6839\u64da\u7cbe\u78ba\u7684\u8f49\u63db\u8cc7\u6599\u81ea\u52d5\u8a2d\u5b9a\u51fa\u50f9<\/strong><\/span><\/p>\n<p>\u627e\u51fa\u80fd\u5920\u63d0\u4f9b\u6700\u7cbe\u78ba\u6578\u64da\u7684\u7cfb\u7d71\uff0c\u4e26\u5c07\u9019\u4e9b\u8cc7\u6599\u532f\u5165 Google Ads\uff0c\u8b93\u7af6\u50f9\u671f\u9593\u51fa\u50f9\u529f\u80fd\u767c\u63ee\u6700\u4f73\u6548\u76ca\u3002 \u60a8\u53ef\u4ee5\u900f\u904e\u4e0b\u5217\u65b9\u5f0f\u6539\u5584\u8a55\u4f30\u505a\u6cd5\uff1a<\/p>\n<p>\u261e \u63a1\u7528\u4fdd\u8b77\u96b1\u79c1\u6b0a\u8a55\u4f30\u89e3\u6c7a\u65b9\u6848\uff0c\u5305\u62ec\u5b8c\u5584\u7684\u4ee3\u78bc\u57fa\u790e\u3001\u5f37\u5316\u8f49\u63db\u548c\u540c\u610f\u8072\u660e\u6a21\u5f0f\u3002 \u261e \u5728 Google Ads \u4e2d\u8a18\u9304\u8f49\u63db\u50f9\u503c\u3002<br \/>\n\u261e \u51fa\u50f9\u722d\u53d6\u89aa\u81e8\u9580\u5e02\u4eba\u6f6e\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 \u5c07\u667a\u6167\u51fa\u50f9\u642d\u914d\u5ee3\u6cdb\u6bd4\u5c0d\u95dc\u9375\u5b57\u548c\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u4f7f\u7528<\/strong><\/span><\/p>\n<p>\u4f7f\u7528\u5ee3\u6cdb\u6bd4\u5c0d\u95dc\u9375\u5b57\uff0c\u53ef\u8b93 Google AI \u627e\u51fa\u6709\u5229\u60a8\u9054\u6210\u76ee\u6a19\u7684\u5176\u4ed6\u67e5\u8a62\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\ude80 Step2. \u6311\u9078\u5408\u9069\u7684\u667a\u6167\u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11886\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u9078\u64c7\u8207\u4e3b\u8981\u696d\u52d9\u76ee\u6a19\u4e00\u81f4\u7684\u7b56\u7565<\/strong><\/span><\/p>\n<p>\u4ee5\u4e0b\u662f\u53ef\u80fd\u7684\u696d\u52d9\u76ee\u6a19\u8207\u5efa\u8b70\u4f5c\u6cd5\uff1a<\/p>\n<ul>\n<li>\u5982\u679c\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u662f\u3010\u589e\u52a0\u92b7\u552e\u91cf\u3001\u5229\u6f64\u6216\u6709\u6548\u5f85\u958b\u767c\u5ba2\u6236\u3011\uff1a\u51fa\u50f9\u65b9\u5f0f\u8acb\u9078\u64c7\u3010\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u3011\u642d\u914d\u9078\u7528\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002\u261e \u5982\u679c\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u662f\u3010\u589e\u52a0\u4ea4\u6613\u6216\u5f85\u958b\u767c\u5ba2\u6236\u3011\uff1a\u51fa\u50f9\u65b9\u5f0f\u8acb\u9078\u64c7\u3010\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3011\u642d\u914d\u9078\u7528\u7684\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3002<\/li>\n<li>\u5982\u679c\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u662f\u3010\u5438\u5f15\u66f4\u591a\u7db2\u7ad9\u8a2a\u5ba2\u3011\uff1a\u51fa\u50f9\u65b9\u5f0f\u8acb\u9078\u64c7\u3010\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u3011\u3002<\/li>\n<li>\u5982\u679c\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u662f\u3010\u63d0\u5347\u6216\u7dad\u6301\u4e00\u5b9a\u7684\u77e5\u540d\u5ea6\u3011\uff1a\u51fa\u50f9\u65b9\u5f0f\u8acb\u9078\u64c7\u3010\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u3011\u3002<\/li>\n<\/ul>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u63a1\u7528\u300c\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u300d\u6216\u8a2d\u5b9a\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u4ee5\u6539\u5584\u6295\u8cc7\u5831\u916c\u7387<\/strong><\/span><\/p>\n<p>\u7531\u65bc\u67d0\u4e9b\u8f49\u63db\u7684\u50f9\u503c\u8f03\u9ad8\uff0c\u5efa\u8b70\u60a8\u8a18\u9304\u8207\u9019\u4e9b\u8f49\u63db\u76f8\u95dc\u7684\u6536\u76ca\u6216\u50f9\u503c\uff0c\u7136\u5f8c\u4f7f\u7528\u300c\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u300d\u51fa\u50f9\u7b56\u7565\uff0c\u4e26\u8a2d\u5b9a\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002\u5982\u679c\u60a8\u7684\u76ee\u6a19\u662f\u5354\u52a9\u55ae\u4e00\u6216\u4e00\u7d44\u5ee3\u544a\u6d3b\u52d5\u9054\u6210\u6240\u9700\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff0c\u8acb\u4f7f\u7528\u300c\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u300d\u7b56\u7565\u4f86\u8a2d\u5b9a\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff1b\u5982\u679c\u60a8\u7684\u76ee\u6a19\u662f\u5728\u56fa\u5b9a\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\uff0c\u8acb\u63a1\u7528\u300c\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c\u300d\u7b56\u7565\uff0c\u4f46\u4e0d\u8981\u8a2d\u5b9a\u76ee\u6a19\u3002<\/p>\n<p>\u261e \u5982\u679c\u60a8\u5c0d\u5404\u7a2e\u8f49\u63db\u90fd\u4e00\u6a23\u91cd\u8996\uff0c\u8acb\u53c3\u8003\u4e0b\u5217\u505a\u6cd5\uff1a<\/p>\n<ul>\n<li>\u5982\u679c\u60a8\u7684\u76ee\u6a19\u662f\u7dad\u6301\u55ae\u4e00\u6216\u6574\u7d44\u5ee3\u544a\u6d3b\u52d5\u7684\u5e73\u5747\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\uff0c\u8acb\u4f7f\u7528\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d\u7b56\u7565\uff0c\u8a2d\u5b9a\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3002<\/li>\n<li>\u5982\u679c\u60a8\u7684\u76ee\u6a19\u662f\u5728\u56fa\u5b9a\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u53ef\u80fd\u722d\u53d6\u6700\u591a\u8f49\u63db\uff0c\u8acb\u4f7f\u7528\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d\u7b56\u7565\uff0c\u4f46\u4e0d\u8981\u8a2d\u5b9a\u76ee\u6a19\u3002<\/li>\n<\/ul>\n<p><strong><span style=\"color: #008080;\">\u2462 \u77ad\u89e3\u642d\u914d\u667a\u6167\u51fa\u50f9\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574\u7684\u6642\u6a5f<\/span><\/strong><\/p>\n<p>\u5b63\u7bc0\u6027\u8abf\u6574\u53ea\u9069\u7528\u65bc\u8f49\u63db\u7387\u9810\u671f\u5c07\u6703\u66ab\u6642\u767c\u751f\u8b8a\u5316\uff0c\u4e14\u4e0d\u6703\u6301\u7e8c\u592a\u4e45\u7684\u7279\u5b9a\u60c5\u6cc1\u3002\u4ee5\u4e0b\u70ba\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li>\u8f49\u63db\u7387\u6703\u56e0\u524d\u6240\u672a\u898b\u7684\u539f\u56e0 (\u5982\uff0c\u4fc3\u92b7) \u7522\u751f\u70ba\u671f 1-7 \u5929\u7684\u66ab\u6642\u6027\u5927\u5e45\u8b8a\u5316\uff1a\u53ef\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574\u3002<\/li>\n<li>\u4e26\u975e\u9810\u671f\u8f49\u63db\u7387\u6703\u7522\u751f\u986f\u8457\u8b8a\u5316\uff0c\u800c\u662f\u9810\u671f\u6703\u6709\u56e0\u5b63\u7bc0\u6027\u9031\u671f\u6539\u8b8a (\u4f8b\u5982\uff0c\u958b\u5b78) \u6240\u9020\u6210\u7684\u4f7f\u7528\u8005\u7d44\u6210\u8b8a\u5316\uff1a\u4e0d\u9700\u8981\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574\uff0c\u56e0\u70ba\u667a\u6167\u51fa\u50f9\u6703\u4e3b\u52d5\u5c07\u9019\u4e9b\u8b8a\u5316\u7d0d\u5165\u8003\u91cf\u3002<\/li>\n<li>\u9810\u671f\u5b63\u7bc0\u6027\u9031\u671f\u6703\u8d85\u904e 7 \u5929\uff1a\u4e0d\u9700\u8981\u4f7f\u7528\u5b63\u7bc0\u6027\u8abf\u6574\uff0c\u667a\u6167\u51fa\u50f9\u6703\u4e3b\u52d5\u5c07\u9019\u4e9b\u8b8a\u5316\u7d0d\u5165\u8003\u91cf\u3002<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\udd16 Step3. \u8a2d\u5b9a\u667a\u6167\u51fa\u50f9\u7684\u6e2c\u8a66\u7b56\u7565<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11888\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 \u51fa\u50f9\u6e2c\u8a66\u539f\u5247<\/strong><\/span><\/p>\n<p>\u5982\u679c\u5e0c\u671b\u5f9e\u6e2c\u8a66\u7d50\u679c\u8a55\u5224\u81ea\u52d5\u51fa\u50f9\u662f\u5426\u594f\u6548\uff0c\u8acb\u907f\u514d\u540c\u6642\u6e2c\u8a66\u65b0\u7684\u5ee3\u544a\u6216\u5230\u9054\u7db2\u9801\uff0c\u8b39\u5b88\u300c\u4e00\u6b21\u53ea\u8b8a\u66f4\u4e00\u500b\u8b8a\u6578\u300d\u7684\u539f\u5247\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u6e2c\u8a66\u5ee3\u544a\u6d3b\u52d5<\/strong><\/span><\/p>\n<p>\u8a2d\u5b9a\u597d\u51fa\u50f9\u6e2c\u8a66\u5f8c\uff0c\u53ef\u4ee5\u9032\u4e00\u6b65\u9078\u64c7\u8981\u6e2c\u8a66\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u9078\u64c7\u60a8\u53ef\u4ee5\u653e\u5fc3\u9032\u884c\u5be6\u9a57\u7684\u5927\u578b\u5ee3\u544a\u6d3b\u52d5\u3002\u00a0\u6e2c\u8a66\u5df2\u653e\u9001\u4e00\u6bb5\u6642\u9593\u7684\u5ee3\u544a\u6d3b\u52d5\uff1b\u9078\u64c7\u904e\u53bb 30 \u5929\u5167\u6709\u6a5f\u6703\u7372\u5f97 30 \u6b21\u4ee5\u4e0a\u8f49\u63db\u7684\u5ee3\u544a\u6d3b\u52d5\u548c\u5be6\u9a57\u7d44\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u6c7a\u5b9a\u6e2c\u8a66\u6642\u9593<\/strong><\/span><\/p>\n<p>\u63a5\u4e0b\u4f86\u8acb\u8a2d\u5b9a\u6e2c\u8a66\u6642\u9593\u3002\u8acb\u9075\u5faa\u4ee5\u4e0b\u5efa\u8b70\u7684\u5be6\u9a57\u6642\u9593\u8ef8\uff1a<\/p>\n<ul>\n<li>\u7b2c 1 \u5929\uff1a\u6309\u7167\u4e0a\u8ff0\u6700\u4f73\u505a\u6cd5\u555f\u52d5\u5be6\u9a57\u3002<\/li>\n<li>\u7b2c 1\uff5e14 \u5929\uff1a\u7d66\u4e88\u5be6\u9a57\u4e00\u6bb5\u9069\u61c9\u671f\u3002\u53ef\u80fd\u662f 2 \u9031\u6216 3 \u500b\u8f49\u63db\u9031\u671f (\u4ee5\u8f03\u9577\u8005\u70ba\u6e96)\u3002\u8a55\u4f30\u6210\u6548\u6642\uff0c\u8acb\u4e00\u5f8b\u6392\u9664\u9019\u6bb5\u6642\u9593\u3002<\/li>\n<li>\u7b2c 14\uff5e44 \u5929\uff1a\u8b93\u5be6\u9a57\u6301\u7e8c\u57f7\u884c\u81f3\u5c11 30 \u5929\u3002<\/li>\n<\/ul>\n<p>\u26a0\ufe0f \u6ce8\u610f\u4e8b\u9805\uff1a\u8a55\u4f30\u7d50\u679c\u6642\uff0c\u8acb\u52d9\u5fc5\u8003\u616e\u8f49\u63db\u5ef6\u9072\uff0c\u65b9\u6cd5\u662f\u5c07\u8a18\u9304\u5230\u7684\u8f49\u63db\u6b21\u6578\u4f4e\u65bc 90% \u7684\u6240\u6709\u8fd1\u65e5\u8cc7\u6599\u6392\u9664\u5728\u8a55\u4f30\u7bc4\u570d\u4e4b\u5916\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcdd Step4. \u8a55\u4f30\u667a\u6167\u51fa\u50f9\u7b56\u7565\u7684\u6210\u6548<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11887\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-guide-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">\u2460 \u4f7f\u7528\u51fa\u50f9\u7b56\u7565\u5831\u8868<\/span><\/strong><\/p>\n<p>\u51fa\u50f9\u7b56\u7565\u5831\u8868\u6703\u986f\u793a\u51fa\u50f9\u7b56\u7565\u72c0\u614b\u3001\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\uff0c\u4ee5\u53ca\u8f49\u63db\u65e5\u5831\u8868\u548c\u6700\u4f73\u5316\u5efa\u8b70\u7b49\u6d1e\u5bdf\u8cc7\u6599\u3002 \u638c\u63e1\u667a\u6167\u51fa\u50f9\u7684\u5be6\u969b\u6210\u6548\u5f8c\uff0c\u60a8\u5c31\u53ef\u4ee5\u64f4\u5927\u904b\u7528\u9019\u4e9b\u696d\u52d9\u6d1e\u5bdf\u8cc7\u6599\u3002\u51fa\u50f9\u7b56\u7565\u5831\u8868\u9084\u6703\u986f\u793a\u667a\u6167\u51fa\u50f9\u6b63\u5728\u4f7f\u7528\u7684\u91cd\u8981\u4fe1\u865f\u3002\u91cd\u8981\u4fe1\u865f\u5305\u62ec\uff1a\u76ee\u6a19\u5c0d\u8c61\u540d\u55ae\u3001\u661f\u671f\u5e7e\u3001\u88dd\u7f6e\u3001\u67e5\u8a62\u548c\u6642\u6bb5\u2026\u2026\u7b49\u8cc7\u8a0a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 \u8abf\u6574\u51fa\u50f9\u76ee\u6a19<\/span><\/strong><\/p>\n<p>\u7d93\u5e38\u6216\u5927\u5e45\u8abf\u6574\u76ee\u6a19\uff0c\u4e26\u4e0d\u6703\u5c0d\u51fa\u50f9\u7b56\u7565\u6210\u6548\u9020\u6210\u8ca0\u9762\u5f71\u97ff\u3002\u667a\u6167\u51fa\u50f9\u6703\u4e0d\u65b7\u5f9e\u65b0\u7684\u7af6\u50f9\u6216\u5e33\u6236\u8cc7\u6599\u4e2d\u5b78\u7fd2\uff0c\u4e26\u6839\u64da\u5feb\u901f\u8b8a\u66f4\u7684\u76ee\u6a19\u9032\u884c\u6709\u6548\u8abf\u6574\u3002\u8b8a\u66f4\u76ee\u6a19\u5f8c\uff0c\u53ef\u80fd\u9700\u8981 1 \u81f3 2 \u500b\u8f49\u63db\u9031\u671f\u7684\u6642\u9593\uff0c\u624d\u80fd\u9054\u6210\u65b0\u7684\u76ee\u6a19\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\u4e8b\u9805\uff1a\u60a8\u53ef\u4ee5\u4f7f\u7528\u76ee\u6a19\u548c\u9810\u7b97\u6a21\u64ec\u5de5\u5177\uff0c\u77ad\u89e3\u66f4\u591a\u7684\u8f49\u63db\u6216\u8f49\u63db\u50f9\u503c\u5546\u6a5f\u3002\u5982\u679c\u8a2d\u5b9a\u4e86\u4e0d\u540c\u7684\u9810\u7b97\u3001\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u76ee\u6a19\u6216\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\uff0c\u9019\u4e9b\u5de5\u5177\u6703\u986f\u793a\u5ee3\u544a\u53ef\u80fd\u5df2\u7372\u5f97\u7684\u8f49\u63db\u6b21\u6578\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u8f49\u63db\u5ef6\u9072<\/strong><\/span><\/p>\n<p>\u5c07\u8f49\u63db\u5ef6\u9072\u6392\u9664\u5728\u5206\u6790\u7bc4\u570d\u5916\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f7f\u7528\u8005\u770b\u5230\u5ee3\u544a\u5f8c\u901a\u5e38\u8981\u904e 7 \u5929\u624d\u6703\u5b8c\u6210\u8f49\u63db\uff0c\u8a55\u4f30\u6210\u6548\u6642\u8acb\u4e0d\u8981\u7d0d\u5165\u6700\u8fd1\u4e00\u9031\u7684\u8cc7\u6599\u3002\u9019\u662f\u56e0\u70ba\u8f49\u63db\u548c\u8f49\u63db\u50f9\u503c\u8cc7\u6599\u5c1a\u672a\u7d0d\u5165\u9019 7 \u5929\u7684\u8f49\u63db\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcd5 \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10683687?sjid=11791579212410449027-AP\">\u5be6\u9a57<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7074566?sjid=11791579212410449027-AP\">\u51fa\u50f9\u7b56\u7565\u5831\u8868<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/?s=%E5%BC%B7%E5%8C%96%E8%BD%89%E6%8F%9B\">\u5f37\u5316\u8f49\u63db<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/?s=%E5%90%8C%E6%84%8F%E8%81%B2%E6%98%8E\">\u540c\u610f\u8072\u660e\u6a21\u5f0f<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/?s=%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A\">\u52d5\u614b\u641c\u5c0b\u5ee3\u544a<\/a> <\/strong><\/p>\n<\/blockquote>\n<p>\ud83d\udce3 \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u6536\u770b\u667a\u6167\u51fa\u50f9\u6700\u65b0\u7684\u6700\u4f73\u5316\u505a\u6cd5 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