{"id":11847,"date":"2024-06-04T11:00:42","date_gmt":"2024-06-04T03:00:42","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11847"},"modified":"2024-05-20T16:44:03","modified_gmt":"2024-05-20T08:44:03","slug":"smart-bidding-performance-fluctuations","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/smart-bidding-performance-fluctuations\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Ads \u667a\u6167\u51fa\u50f9\u767c\u751f\u6ce2\u52d5\u6642\u7684\u56e0\u61c9\u4f5c\u6cd5 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src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f 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class=\"alignnone size-large wp-image-11861\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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wp-image-11863\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/smart-bidding-performance-fluctuations-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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