{"id":11900,"date":"2024-06-11T11:00:00","date_gmt":"2024-06-11T03:00:00","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11900"},"modified":"2024-06-18T16:30:33","modified_gmt":"2024-06-18T08:30:33","slug":"demandgen-creative-guide","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/demandgen-creative-guide\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google \u9700\u6c42\u958b\u767c\u5ee3\u544a-\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316\u6307\u5357 \ud83d\udc8e"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u9700\u6c42\u958b\u767c\u5ee3\u544a\u53ef\u5354\u52a9\u5ee3\u544a\u7528\u6236\u904b\u7528\u95dc\u806f\u6027\u9ad8\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u5728 YouTube\u3001YouTube Shorts\u3001\u63a2\u7d22\u548c Gmail\u2026\u2026\u7b49\u5e73\u53f0\u4e0a\uff0c\u5728\u6700\u4f73\u6642\u6a5f\u89f8\u53ca\u4e26\u4fc3\u4f7f\u76ee\u6a19\u5c0d\u8c61\u63a1\u53d6\u884c\u52d5\u3002\u4ee5\u4e0b\u70ba Google \u8fd1\u671f\u91dd\u5c0d\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6240\u767c\u4f48\u7684\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316\u6307\u5357\uff0c\u4f9d\u5e8f\u5c0d\u3010\u5716\u7247\u3001\u5f71\u7247\u3001Google AI\u3001\u8a55\u4f30\u8207\u6e2c\u8a66\u3011\u56db\u9805\u7d20\u6750\u8b1b\u89e3\u3002<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u672c\u671f\u7684 Demand Gen \u5ee3\u544a\u7d20\u6750\u6307\u5357\u5427 \ud83e\uddda\ud83c\udffb\u200d\u2640\ufe0f<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfa8 \u9700\u6c42\u958b\u767c\u5ee3\u544a\uff1a\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/h3>\n<p><strong><span style=\"color: #008080;\">\u79d8\u8a23\u4e00\uff1a\u5f71\u7247\u548c\u5716\u7247\u7b56\u7565<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11907\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5728\u6c7a\u7b56\u6b77\u7a0b\u7684\u4e0d\u540c\u968e\u6bb5\u8207\u76ee\u6a19\u5c0d\u8c61\u4e92\u52d5\uff0c\u642d\u914d\u904b\u7528\u5f71\u7247\u548c\u5716\u7247\u5ee3\u544a\u7d20\u6750\u4f86\u50b3\u9054\u4e00\u81f4\u7684\u54c1\u724c\u8a0a\u606f\u3002\u5efa\u8b70\u4f5c\u6cd5\u70ba\uff1a\u5f71\u7247\u548c\u5716\u7247\u4e26\u7528\u3002\u900f\u904e\u5ee3\u544a\u6240\u6709\u53ef\u7528\u7684\u5ee3\u544a\u7a7a\u9593\u548c\u683c\u5f0f\u76e1\u91cf\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\uff0c\u9032\u800c\u63d0\u9ad8\u89f8\u53ca\u7387\u548c\u53c3\u8207\u5ea6\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u6578\u64da\u6210\u679c\uff1a\u653e\u9001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u7684\u5ee3\u544a\u4e3b\u767c\u73fe\uff0c\u76f8\u8f03\u65bc\u653e\u9001\u7d14\u5716\u50cf\u5ee3\u544a\uff0c\u5f71\u7247\u548c\u5716\u50cf\u5ee3\u544a\u4e26\u7528\u6642\uff0c\u6bcf\u4e00\u584a\u9322\u8cc7\u91d1\u5e73\u5747\u53ef\u591a\u5e36\u4f86 6% \u7684\u8f49\u63db\u91cf\u3002<\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\u79d8\u8a23\u4e8c\uff1a\u900f\u904e Google AI \u63d0\u4f9b\u5408\u9069\u7d20\u6750\u8cc7\u6e90<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11906\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4f7f\u7528\u9700\u6c42\u958b\u767c\u5ee3\u544a\u63d0\u4f9b\u7684\u5f71\u7247\u3001\u5716\u7247\u548c\u8f2a\u8f49\u4ecb\u9762\u7b49\u5ee3\u544a\u7d20\u6750\u683c\u5f0f\u3002\u5efa\u8b70\u7684\u6700\u4f73\u4f5c\u6cd5\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u6839\u64da\u7d20\u6750\u8cc7\u6e90\u898f\u683c\u4ee5\u53ca\u653f\u7b56\u898f\u5b9a\u4e2d\u7684\u5efa\u8b70\uff0c\u78ba\u5be6\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6e96\u5099\u5408\u9069\u7684\u7d20\u6750\u8cc7\u6e90\u3002<br \/>\n\u2461 \u628a\u63e1\u9ec3\u91d1\u4e09\u6cd5\u5247\uff0c\u5728\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u4e2d\uff0c\u6bcf\u7a2e\u9577\u5bec\u6bd4 (\u76f4\u5411\u3001\u6b63\u65b9\u5f62\u548c\u6a6b\u5411) \u90fd\u52a0\u5165\u81f3\u5c11\u4e09\u5f35\u5716\u7247\u6216\u4e09\u90e8\u5f71\u7247\u3002\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u4fdd\u8b49\u5ee3\u544a\u5728\u6240\u6709\u7684\u53ef\u7528\u5ee3\u544a\u7a7a\u9593\u4e2d\u90fd\u80fd\u986f\u793a\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u89f8\u53ca\u7387\u548c\u53c3\u8207\u5ea6\u3002<br \/>\n\u2462 \u512a\u5148\u4f7f\u7528\u80fd\u81ea\u7136\u878d\u5165\u6bcf\u500b\u5e73\u53f0\u7684\u7d20\u6750\u8cc7\u6e90\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u88fd\u4f5c YouTube Shorts \u6642\u61c9\u512a\u5148\u63a1\u7528\u76f4\u5411\u5f71\u7247\uff0c\u800c\u4e14\u5167\u5bb9\u8981\u80fd\u5f15\u8d77\u5171\u9cf4\u3001\u771f\u8aa0\u81ea\u7136\uff0c\u80fd\u5920\u8207\u89c0\u773e\u7522\u751f\u9023\u7d50\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u8981\u662f\u6c92\u6709\u5f71\u7247\uff0c\u53ef\u900f\u904e\u3010\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\u3011\u4f7f\u7528\u5404\u7a2e\u7bc4\u672c\u4f86\u81ea\u88fd\u3002\u5982\u679c\u6709\u9577\u7247\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u3010\u5f71\u7247\u526a\u8f2f\u3011\u5de5\u5177\u88fd\u4f5c\u77ed\u7247\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u2463 \u4f7f\u7528 Merchant Center \u4e2d\u7684\u3010Product Studio\u3011\u5f37\u5316\u73fe\u6709\u7522\u54c1\u5716\u50cf\uff0c\u56e0\u61c9\u4e0d\u540c\u5ba2\u7fa4\u3001\u7522\u54c1\u54c1\u9805\u548c\u5ee3\u544a\u683c\u5f0f\u66f4\u65b0\u7522\u54c1\u5716\u7247\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/l1Fbsvrk_UQ?si=iXBJLEudwRcrGxDL\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #008080;\"><strong>\u79d8\u8a23\u4e09\uff1a\u4f7f\u7528\u95dc\u806f\u6027\u9ad8\u7684\u5f71\u50cf\u5167\u5bb9<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11903\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2460 \u70ba\u5716\u50cf\u5ee3\u544a\u6dfb\u52a0\u9ad8\u89e3\u6790\u5ea6\u3001\u4e3b\u984c\u6e05\u6670\u4e14\u5438\u5f15\u529b\u5341\u8db3\u7684\u5716\u7247\uff1b\u5f71\u7247\u5ee3\u544a\u5247\u61c9\u9075\u5faa\u00a0ABCD \u5ee3\u544a\u7d20\u6750\u6307\u5f15\uff0c\u4e26\u91cd\u8907\u884c\u52d5\u865f\u53ec\uff0c\u78ba\u4fdd\u65c1\u767d\u548c\u758a\u52a0\u5716\u7247\u90fd\u547c\u61c9\u9019\u500b\u8a0a\u606f\u3002<br \/>\n\u2461 \u5982\u679c\u662f\u900f\u904e\u793e\u7fa4\u5e73\u53f0\u8207\u76ee\u6a19\u5c0d\u8c61\u4e92\u52d5\uff0c\u5efa\u8b70\u5148\u300c\u518d\u5229\u7528\u300d\u5e73\u53f0\u4e0a\u6548\u679c\u4e0d\u932f\u7684\u52d5\u4eba\u5716\u50cf\uff0c\u518d\u91dd\u5c0d\u5ee3\u544a\u7d20\u6750\u9032\u884c\u8abf\u6574\uff0c\u5728 YouTube \u548c Google \u4e0a\u986f\u793a\u95dc\u806f\u6027\u66f4\u9ad8\u7684\u5ee3\u544a\u3002<br \/>\n\u2462 \u5982\u679c\u5546\u54c1\u985e\u578b\u70ba\u96f6\u552e\u696d\u52d9\uff0c\u5efa\u8b70\u4f7f\u7528\u7522\u54c1\u52d5\u614b\u994b\u7d66\uff0c\u5c07\u6e32\u67d3\u529b\u5f37\u7684\u7c21\u77ed\u6587\u6848\u548c\u5716\u7247\u4e0a\u50b3\u81f3 Google Merchant Center \u76ee\u9304\uff0c\u6839\u64da\u76ee\u6a19\u5c0d\u8c61\u7684\u8208\u8da3\u986f\u793a\u7279\u88fd\u5ee3\u544a\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u8003\u616e\u5ea6\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u261e \u6578\u64da\u6210\u679c\uff1a\u5ee3\u544a\u4e3b\u5728\u9700\u6c42\u958b\u767c\u5ee3\u544a\u4e2d\u52a0\u5165\u7522\u54c1\u52d5\u614b\u994b\u7d66\u5f8c\uff0c\u80fd\u4ee5\u76f8\u8fd1\u7684\u55ae\u6b21\u52d5\u4f5c\u51fa\u50f9\u5c07\u8f49\u63db\u91cf\u63d0\u9ad8 33%\u3002<\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">\u79d8\u8a23\u56db\uff1a\u8a55\u4f30\u8207\u6e2c\u8a66\u7b56\u7565<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11904\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2460 \u6839\u64da\u5831\u8868\u5de5\u5177\u4e2d\u7684\u6d1e\u5bdf\u8cc7\u6599\uff0c\u505a\u51fa\u5468\u8a73\u7684\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316\u6c7a\u7b56\u3002\u7559\u610f\u5ee3\u544a\u512a\u7570\u5ea6\uff0c\u77ad\u89e3\u5ee3\u544a\u662f\u5426\u7b26\u5408\u6700\u4f73\u505a\u6cd5\u3002<br \/>\n\u2461 \u5ee3\u544a\u4e0a\u7dda\u5f8c\uff0c\u8acb\u67e5\u770b\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u4e2d\u7684\u53c3\u8207\u5ea6\u6307\u6a19 (\u4f8b\u5982\u9ede\u95b1\u7387)\uff0c\u627e\u51fa\u6210\u6548\u6700\u597d\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u5c07\u6210\u6548\u4e0d\u5f70\u7684\u7d20\u6750\u8cc7\u6e90\u63db\u6210\u65b0\u7684\u8b8a\u5316\u7248\u672c\uff0c\u529b\u6c42\u8cea\u91cf\u517c\u5099\u3002<br \/>\n\u2462 \u67e5\u770b\u6309\u5ee3\u544a\u683c\u5f0f\u5283\u5206\u7684\u5831\u8868\u8cc7\u6599\uff0c\u9032\u4e00\u6b65\u8a3a\u65b7\u4e3b\u8981\u5ee3\u544a\u683c\u5f0f (YouTube Shorts\u3001\u4e32\u6d41\u5167\u548c\u52d5\u614b\u5167) \u7684\u6210\u6548\u3002<br \/>\n\u2463 \u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\u9032\u884c\u00a0A\/B \u5be6\u9a57\uff0c\u5728\u7121\u5e72\u64fe\u7684\u74b0\u5883\u505a\u6bd4\u8f03\u6e2c\u8a66\uff0c\u6aa2\u9a57\u5ee3\u544a\u7d20\u6750\u5728\u4e0d\u540c\u5e73\u53f0\u4e2d\u7684\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf08 \u9700\u6c42\u958b\u767c\u5ee3\u544a\uff1a\u5ee3\u544a\u7d20\u6750\u504f\u597d\u8a2d\u5b9a<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11905\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/DemandGen-creative-guide-5.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Step1. \u5efa\u7acb\u65b0\u7684\u9700\u6c42\u958b\u767c\u5f71\u7247\u5ee3\u544a\u6216\u4fee\u6539\u73fe\u6709\u5ee3\u544a<br \/>\nStep2. \u5c07\u5f71\u7247\u65b0\u589e\u81f3\u5ee3\u544a<br \/>\nStep3. \u5982\u8981\u9078\u64c7\u5f71\u7247\u7684\u986f\u793a\u4f4d\u7f6e\uff0c\u555f\u7528\u3010\u9078\u64c7\u5f71\u7247\u986f\u793a\u4f4d\u7f6e\u3011<br \/>\nStep4. \u5373\u53ef\u4f7f\u7528\u3010\u986f\u793a\u4f4d\u7f6e\u3011\u8a2d\u5b9a\uff0c\u900f\u904e\u9078\u53d6\u6216\u53d6\u6d88\u9078\u53d6\u683c\u5f0f\uff0c\u9078\u64c7\u5f71\u7247\u7684\u986f\u793a\u4f4d\u7f6e<br \/>\nStep5. \u52a0\u5165\u6a19\u8a8c\u3001\u6587\u5b57\u548c\u7db2\u5740\u8a2d\u5b9a\uff0c\u5b8c\u6210\u5ee3\u544a\u586b\u5165\u4f5c\u696d\u3002<br \/>\nStep6. \u5728\u5ee3\u544a\u9810\u89bd\u756b\u9762\u7684\u53f3\u4e0a\u89d2\uff0c\u5c07\u3010\u4f9d\u64da\u8cc7\u6e90\u3011\u5207\u63db\u70ba\u3010\u4f9d\u64da\u683c\u5f0f\u3011\u5373\u53ef\u9810\u89bd\u5ee3\u544a\u5916\u89c0\u3002<br \/>\nStep7. \u5132\u5b58\u5ee3\u544a\uff0c\u5b8c\u6210\u5ee3\u544a\u7d20\u6750\u504f\u597d\u8a2d\u5b9a<\/p>\n<p><strong><span style=\"color: #008080;\">\u5ee3\u544a\u7d20\u6750\u504f\u597d\u8a2d\u5b9a\u6ce8\u610f\u4e8b\u9805<\/span><\/strong><\/p>\n<p>\u2460 \u9078\u64c7\u5f71\u7247\u986f\u793a\u4f4d\u7f6e\uff1a\u5982\u679c\u6c92\u6709\u9032\u884c\u4efb\u4f55\u8b8a\u66f4\uff0c\u5f71\u7247\u6703\u4ee5\u9810\u8a2d\u7684\u3010\u6240\u6709\u683c\u5f0f\u3011\u986f\u793a\u3002<br \/>\n\u2461 \u986f\u793a\u4f4d\u7f6e\uff1a\u6bcf\u7a2e\u683c\u5f0f\u81f3\u5c11\u9078\u64c7\u4e00\u90e8\u5f71\u7247\uff0c\u6216\u662f\u9078\u53d6\u4e00\u90e8\u8981\u4ee5\u6240\u6709\u683c\u5f0f\u653e\u9001\u7684\u5f71\u7247\u3002\u5982\u679c\u6c92\u6709\u70ba\u6bcf\u90e8\u5f71\u7247\u9078\u64c7\u683c\u5f0f\uff0c\u5176\u4ed6\u5f71\u7247\u6703\u63a1\u7528\u6c92\u6709\u5f71\u7247\u504f\u597d\u8a2d\u5b9a\u7684\u683c\u5f0f\u653e\u9001\u3002<br \/>\n\u261e \u5982\u679c\u5ee3\u544a\u4e2d\u53ea\u6709\u4e00\u90e8\u5f71\u7247\uff0c\u8a72\u5f71\u7247\u6703\u4ee5\u3010\u6240\u6709\u683c\u5f0f\u3011\u653e\u9001\u3002<br \/>\n\u261e \u5982\u8981\u5b8c\u5168\u638c\u63a7\u504f\u597d\u8a2d\u5b9a\uff0c\u5fc5\u9808\u70ba\u6bcf\u500b\u683c\u5f0f (\u52d5\u614b\u5167\u5ee3\u544a\u3001\u4e32\u6d41\u5167\u5ee3\u544a\u548c Shorts) \u6307\u6d3e\u5f71\u7247\uff0c\u6216\u70ba\u6240\u6709\u683c\u5f0f\u6307\u6d3e\u4e00\u90e8\u5f71\u7247\u3002\u9019\u7a2e\u65b9\u6cd5\u53ef\u8b93\u60a8\u7cbe\u6e96\u638c\u63e1\uff0c\u9700\u8981\u81f3\u5c11 3 \u90e8\u5f71\u7247\u624d\u80fd\u5b8c\u6210\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1e \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13704860\">\u7d20\u6750\u8cc7\u6e90\u898f\u683c<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/asset-library-video-creation\/#:~:text=An%20easy%2C%20fast%20way%20to%20create%20video%20ads%20that%20work%20on%20YouTube\">\u5f71\u7247\u88fd\u4f5c\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12828451\">\u5f71\u7247\u526a\u8f2f<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/13708167\">Product Studio<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/ads\/abcds-of-effective-video-ads\/\">ABCD \u5ee3\u544a\u7d20\u6750\u6307\u5f15<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13721750\">\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13720855\">\u5ee3\u544a\u512a\u7570\u5ea6<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13699435\">\u7d20\u6750\u8cc7\u6e90\u5831\u8868<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13719071\">A\/B \u5be6\u9a57<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/14209774?hl=zh-Hant&amp;ref_topic=13689287&amp;sjid=7457175793780975415-AP\">\u5716\u7247\u653e\u5927\u5f37\u5316\u529f\u80fd<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-best-practices-part1\/\">\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6700\u4f73\u505a\u6cd5 \u2460<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-best-practices-part2\/\">\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6700\u4f73\u505a\u6cd5 \u2461<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\ud83d\udc96 \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6253\u9020\u512a\u8cea\u8996\u89ba\u9ad4\u9a57\uff0c\u6293\u4f4f\u76ee\u6a19\u53d7\u773e\u6ce8\u610f\u529b \ud83d\udc40<\/p>\n","protected":false},"author":1,"featured_media":11902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[751,4,175,376,294,744],"class_list":["post-11900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-demand-gen","tag-google","tag-google-ads","tag-376","tag-294","tag-744"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\uff1a\u5ee3\u544a\u7d20\u6750\u6700\u4f73\u5316\u6307\u5357 By iSPOT Media \ud83d\udc8e<\/title>\n<meta name=\"description\" content=\"Google 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