{"id":11911,"date":"2024-06-21T11:00:12","date_gmt":"2024-06-21T03:00:12","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11911"},"modified":"2024-06-18T16:30:17","modified_gmt":"2024-06-18T08:30:17","slug":"2024-gml-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2024-gml-part2\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Marketing Live 2024 \u91cd\u9ede\u6574\u7406\uff1a\u4e0b\u7bc7 \ud83d\udd4a"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf3f \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u6587\u6574\u7406\u4e86 2024 \u5e74 Google Marketing Live \u6240\u767c\u5e03\u7684\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\uff0c\u7531\u65bc\u7bc7\u5e45\u554f\u984c\uff0c\u53ef\u524d\u5f80\u4e0a\u7bc7\u6587\u7ae0\u4e86\u89e3\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u4ee5\u53ca\u96f6\u552e\u53ca\u5546\u52d9\u3011\u7684\u66f4\u65b0\u5167\u5bb9\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e86\u89e3\u6700\u65b0\u7684 Google Ads \u8cc7\u8a0a\u5427\uff01<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\">\ud83c\udfac YouTube<\/span><\/h3>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u7528\u6236\u66f4\u6709\u6548\u63d0\u5347 YouTube \u89f8\u53ca\u3001\u9054\u6210\u884c\u92b7\u76ee\u6a19\u3002Google \u5c07\u63a8\u51fa\u4ee5\u4e0b\u5168\u65b0\u529f\u80fd\uff1a<\/p>\n<p><strong><span style=\"color: #008080;\">\u2460 Shorts \u5ee3\u544a\u65b0\u589e\u8cbc\u7d19\u529f\u80fd<br \/>\n<\/span><\/strong>\u672a\u4f86\u5e7e\u500b\u6708\u5167\uff0c Shorts \u5ee3\u544a\u5c07\u63a8\u51fa\u3010\u8cbc\u7d19\u3011\u529f\u80fd\uff0c\u63d0\u5347\u5ee3\u544a\u7684\u4e92\u52d5\u6027\uff0c\u4ee5\u8cbc\u8fd1 Shorts \u9ad4\u9a57\u7684\u65b9\u5f0f\u5438\u5f15\u89c0\u773e\u5b8c\u6210\u8f49\u63db\u3002<br \/>\n\u261e \u9019\u9805\u66f4\u65b0\u5c07\u5f9e\u7522\u54c1\u52d5\u614b\u994b\u7d66\u3001\u61c9\u7528\u7a0b\u5f0f\u5546\u5e97\u8cc7\u8a0a\u6216\u5ee3\u544a\u6d3b\u52d5\u7684\u8cc7\u8a0a\uff0c\u64f7\u53d6\u73fe\u6709\u5143\u7d20\uff0c\u7136\u5f8c\u8f49\u6210\u8cbc\u7d19\u986f\u793a\u5728 Shorts \u5ee3\u544a\u4e0a\uff0c\u4f9b\u4f7f\u7528\u8005\u9ede\u6309\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 Shorts \u5ee3\u544a\u65b0\u589e\u4e92\u52d5\u529f\u80fd<\/strong><\/span><br \/>\n\u672a\u4f86\u5e7e\u500b\u6708\uff0cShorts \u5ee3\u544a\u5c07\u914d\u5408\u4f7f\u7528\u8005\u7fd2\u6163\u652f\u63f4\u76f8\u95dc\u7684\u4e92\u52d5\u52d5\u4f5c\u3002\u4f8b\u5982\uff0c\u5411\u5de6\u6ed1\u52d5\u53ef\u76f4\u63a5\u5728 YouTube \u5167\u524d\u5f80\u5230\u9054\u7db2\u9801\uff0c\u6216\u8f15\u89f8\u5169\u4e0b\u5c31\u80fd\u6309\u8b9a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 YouTube Shopping \u806f\u76df\u8a08\u756b<\/strong><\/span><br \/>\n\u52a0\u5165\u3010YouTube Shopping \u806f\u76df\u8a08\u756b\u3011\u8a08\u756b\u5f8c\uff0c\u7b26\u5408\u8cc7\u683c\u7684 YouTube \u5275\u4f5c\u8005\u5c31\u80fd\u5728\u5f71\u7247\u3001Shorts \u548c\u76f4\u64ad\u4e2d\u8f15\u9b06\u6a19\u8a18\u7522\u54c1\uff0c\u65b9\u4fbf\u89c0\u773e\u5728\u89c0\u770b\u5f71\u7247\u6642\u76f4\u63a5\u8cfc\u7269\uff0c\u5546\u5bb6\u4e5f\u80fd\u53d6\u5f97\u6d1e\u5bdf\u8cc7\u6599\uff0c\u77ad\u89e3\u54ea\u4e9b\u5275\u4f5c\u8005\u548c\u5167\u5bb9\u53ef\u5e36\u52d5\u92b7\u552e\u91cf\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k3NlQiF_yOY?si=lxci411Ez5oskoPq\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 BrandConnect<\/strong><\/span><br \/>\n\u63a1\u7528\u3010BrandConnect\u3011\u652f\u63f4\u7684\u65b0\u578b\u5408\u4f5c\u5ee3\u544a\uff0c\u53ef\u5c07\u5275\u4f5c\u8005\u88fd\u4f5c\u7684\u5f71\u7247\u76f4\u63a5\u8a2d\u70ba YouTube \u5ee3\u544a\u653e\u9001\uff0c\u9084\u80fd\u6839\u64da\u9019\u4e9b\u5f71\u7247\u7684\u89c0\u773e\uff0c\u5efa\u7acb\u65b0\u7684\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcdd \u8a55\u4f30\u548c\u76ee\u6a19\u5c0d\u8c61<\/span><\/strong><\/h3>\n<p>Google Ads \u900f\u904e\u8207 AI \u6280\u8853\u7684\u5145\u5206\u7d50\u5408\uff0c\u63a8\u51fa\u4e00\u7cfb\u5217\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u8a55\u4f30\u76ee\u6a19\u5c0d\u8c61\u8207\u6d1e\u5bdf\u6578\u64da\u7684\u65b0\u529f\u80fd\u3002\u63a8\u51fa\u4e86\u65b0\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 Google Ads \u8cc7\u6599\u7ba1\u7406\u5de5\u5177<\/strong><\/span><br \/>\n\u4f7f\u7528\u8005\u53ef\u900f\u904e\u3010\u8cc7\u6599\u7ba1\u7406\u5de5\u5177\u3011\u806f\u7d61 Salesforce\u3001BigQuery \u548c Google Cloud Storage\u2026\u2026\u7b49\u5408\u4f5c\u5925\u4f34\uff0c\u555f\u7528\u5f37\u5316\u8f49\u63db\u6216\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u7b49\u89e3\u6c7a\u65b9\u6848\uff0c\u6709\u6548\u7c21\u5316\u7b2c\u4e00\u65b9\u8cc7\u6599\u4f7f\u7528\u6d41\u7a0b\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2461 \u7372\u53d6\u65b0\u5ba2\u76ee\u6a19<\/strong><\/span><br \/>\n\u4f7f\u7528 GA \u7684\u3010\u7372\u53d6\u65b0\u5ba2\u76ee\u6a19\u3011\u53ef\u63d0\u5347\u5ee3\u544a\u6210\u6548\uff0c\u6839\u64da Google Ads \u4fe1\u865f\u5340\u5206\u65b0\u9867\u5ba2\u548c\u73fe\u6709\u9867\u5ba2\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ImrjP4xwEbg?si=ebGWMrAvpHr6mcR2\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u8de8\u7ba1\u9053\u9810\u7b97<\/strong><\/span><br \/>\n\u4eca\u5e74\u7a0d\u665a\uff0cGoogle Analytics \u5c07\u63a8\u51fa\u8de8\u7ba1\u9053\u9810\u7b97\u529f\u80fd Beta \u7248\uff0c\u9019\u9805\u529f\u80fd\u53ef\u5354\u52a9\u60a8\u8ffd\u8e64\u6240\u6709\u7ba1\u9053\u7684\u5ee3\u544a\u653e\u9001\u901f\u5ea6\u548c\u9810\u4f30\u6210\u6548\uff0c\u4e26\u53d6\u5f97\u76f8\u95dc\u6700\u4f73\u5316\u5efa\u8b70\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2463 \u8cc7\u6599\u5340\u9694<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11931\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-6-850x638.png 850w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4eca\u5e74\u7a0d\u665a\uff0cGoogle \u5c07\u63a8\u51fa\u5168\u65b0\u7684\u3010\u66fe\u7531 Google \u5e73\u53f0\u4e92\u52d5\u76ee\u6a19\u5c0d\u8c61\u3011\u8cc7\u6599\u5340\u9694\uff0c\u518d\u6b21\u63a5\u89f8\u66fe\u8207\u60a8\u7684\u5546\u5bb6\u4e92\u52d5\u7684\u9867\u5ba2\u3002\u7b26\u5408\u8cc7\u683c\u7684\u5e33\u6236\u5c07\u81ea\u52d5\u986f\u793a\u9019\u9805\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2464 \u6d1e\u5bdf\u8cc7\u8a0a<\/span><\/strong><br \/>\n\u5728\u63a5\u4e0b\u4f86\u7684\u5e7e\u500b\u6708\u5167\uff0cGoogle Analytics\u3010\u6d1e\u5bdf\u8cc7\u8a0a\u3011\u5361\u5c07\u63a1\u7528\u751f\u6210\u5f0f AI \u6280\u8853\uff0c\u5f9e\u8cc7\u6599\u627e\u51fa\u8da8\u52e2\u548c\u986f\u8457\u8b8a\u52d5\uff0c\u4e26\u4e3b\u52d5\u4ee5\u6dfa\u986f\u6613\u61c2\u7684\u6587\u5b57\u63d0\u4f9b\u5be6\u7528\u7684\u8aaa\u660e\u548c\u5efa\u8b70\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2465 Search Ads 360<\/strong><\/span><br \/>\n\u672a\u4f86\u5e7e\u500b\u6708\u5167\uff0c\u82f1\u6587\u4f7f\u7528\u8005\u53ef\u5728 Google Ads \u548c Search Ads 360 \u4e2d\uff0c\u7528\u7c21\u55ae\u7684\u63d0\u793a\u7be9\u9078\u8cc7\u6599\uff0c\u8f15\u9b06\u7522\u751f\u8996\u89ba\u5316\u5831\u8868\uff0c\u66f4\u5feb\u627e\u5230\u76f8\u95dc\u8cc7\u8a0a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2466 \u8a55\u4f30\u8a3a\u65b7<\/strong><\/span><br \/>\nGoogle Ads \u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\u63a8\u51fa\u3010\u8a55\u4f30\u8a3a\u65b7\u3011\u529f\u80fd\uff0c\u5ee3\u544a\u7528\u6236\u5c07\u53ef\u76f4\u63a5\u5728 Google Ads \u548c Campaign Manager 360 \u4e2d\u9a57\u8b49\u53ca\u6392\u89e3\u8a55\u4f30\u8a2d\u5b9a\u554f\u984c\uff0c\u96c6\u4e2d\u67e5\u770b\u8a55\u4f30\u7684\u53ef\u9760\u6027\u548c\u5b8c\u5099\u5ea6\uff0c\u4ee5\u5229\u5efa\u7acb\u53ca\u555f\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2467 Meridian<\/span><\/strong><br \/>\nMeridian \u662f Google \u958b\u767c\u7684\u958b\u653e\u539f\u59cb\u78bc\u884c\u92b7\u7d44\u5408\u6a21\u5f0f\u5206\u6790\uff0c\u9810\u8a08\u65bc\u4eca\u5e74\u7a0d\u665a\u63a8\u51fa\uff0c\u9019\u9805\u529f\u80fd\u53ef\u5354\u52a9\u5718\u968a\u5efa\u7acb\u9802\u5c16\u7684\u884c\u92b7\u7d44\u5408\u6a21\u5f0f\uff0c\u7de0\u9020\u66f4\u51fa\u8272\u7684\u696d\u52d9\u6210\u679c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2468 \u8207\u985e\u4f3c\u5546\u5bb6\u6bd4\u8f03\u6210\u6548<\/strong><\/span><br \/>\n\u4eca\u5e74\u7a0d\u665a\u6703\u5728 Google Analytics 4 \u63a8\u51fa\u8207\u985e\u4f3c\u5546\u5bb6\u6bd4\u8f03\u6210\u6548\u7684\u65b0\u529f\u80fd\uff0c\u65b9\u4fbf\u60a8\u6bd4\u8f03\u81ea\u5bb6\u696d\u52d9\u8207\u985e\u4f3c\u5546\u5bb6\u7684\u6210\u6548\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2469 \u5168\u6f0f\u6597\u7a0b\u5e8f\u7ba1\u9053<\/strong><\/span><br \/>\n\u4eca\u5e74\u7a0d\u665a\uff0cGoogle Analytics 4 \u5c07\u6574\u5408\u5df2\u9023\u7d50\u7684 Campaign Manager 360 \u5e33\u6236\uff0c\u5c07\u532f\u7e3d\u7684\u66dd\u5149\u6b21\u6578\u7d0d\u5165\u5ee3\u544a\u5de5\u4f5c\u5340\uff0c\u65b9\u4fbf\u9032\u4e00\u6b65\u638c\u63e1\u81ea\u5bb6\u54c1\u724c\u5728\u5168\u6f0f\u6597\u5404\u968e\u6bb5\u7684\u6210\u6548\uff1b\u5c0d\u65bc\u5c07\u975e Google \u5ee3\u544a\u7684\u8cc7\u6599\u532f\u5165 Analytics\uff0c\u53ef\u4ee5\u76f4\u63a5\u4f7f\u7528\u8cbb\u7528\u8cc7\u6599\u532f\u5165\u529f\u80fd\uff0c\u9a57\u8b49\u4f86\u81ea Pinterest\u3001Reddit \u548c Snap \u7684 Reporting API \u8cc7\u6599\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcf1\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/span><\/strong><\/h3>\n<p>\u70ba\u4e86\u66f4\u6709\u6548\u7684\u8a55\u4f30\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5e36\u4f86\u7684\u5f71\u97ff\u529b\uff0cGoogle Ads \u63a8\u51fa\u4e86\u591a\u9805\u642d\u914d\u529f\u80fd\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11932\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2024-gml-7.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>\u2460 Web to App Connect<\/strong><\/span><br \/>\n\u4f9d\u64da Google \u8abf\u67e5\u6578\u64da\uff0c\u63a1\u7528 Web to App Connect \u642d\u914d\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u53ef\u63d0\u5347 2 \u500d\u7684\u8f49\u63db\u7387\u3002\u9019\u9805\u529f\u80fd\u9810\u8a08\u65bc\u672a\u4f86\u5e7e\u500b\u6708\u5167\uff0c\u5728 Android \u548c iOS \u88dd\u7f6e\u4e0a\u63a8\u51fa\uff0c\u652f\u63f4\u5f71\u7247\u3001\u98ef\u5e97\u548c\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461 SKAdNetwork \u589e\u5f37\u529f\u80fd<\/span><\/strong><br \/>\n\u63a1\u7528\u00a0 SKAdNetwork \u6700\u65b0\u7684\u5831\u8868\u529f\u80fd\uff0c\u53ef\u6709\u6548\u6574\u5408 SKAdNetwork \u8f49\u63db\u50f9\u503c\u7d50\u69cb\u5b9a\u7fa9\u8207 Google Ads\uff0c\u900f\u904e\u3010\u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\u3011\u548c\u3010\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3011\u51fa\u50f9\u7b56\u7565\uff0c\u63d0\u5347 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7684\u6210\u6548\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u4ee5\u5730\u7406\u5340\u57df\u70ba\u6e96\u7684\u63a7\u5236\u5be6\u9a57<\/strong><\/span><br \/>\n\u73fe\u5728\u53ef\u4ee5\u900f\u904e Google Ads \u8a2d\u5b9a\u3010\u4ee5\u5730\u7406\u5340\u57df\u70ba\u6e96\u7684\u63a7\u5236\u5be6\u9a57\u3011\u66f4\u6e96\u78ba\u8a55\u4f30 iOS \u548c Android \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u652f\u51fa\u7684\u6295\u8cc7\u5831\u916c\u7387\u589e\u5e45\u3002\u9019\u4e9b\u5be6\u9a57\u6703\u4fdd\u8b77\u96b1\u79c1\u6b0a\uff0c\u4e14\u80fd\u8207 Google Analytics 4 \u4e8b\u4ef6\u642d\u914d\u904b\u4f5c\uff0c\u6216\u8005\u60a8\u4e5f\u53ef\u4e0a\u50b3\u7b2c\u4e00\u65b9\u8cc7\u6599\u8a18\u9304\u7d50\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcaf \u6700\u4f73\u5316\u5206\u6578<\/span><\/strong><\/h3>\n<p>\u70ba\u4e86\u5354\u52a9\u5546\u5bb6\u5145\u5206\u767c\u63ee Google AI \u6548\u76ca\uff0cGoogle Ads \u65bc\u3010\u6700\u4f73\u5316\u5efa\u8b70\u3011\u9801\u9762\u63a8\u51fa\u3010AI \u57fa\u790e\u529f\u80fd\u3011\u985e\u5225\uff0c\u5217\u51fa\u80fd\u6539\u5584\u6700\u4f73\u5316\u5206\u6578\u7684\u9805\u76ee\u3002\u4f9d\u64da Google \u6578\u64da\u6307\u51fa\uff1a\u5c07\u5e33\u6236\u5c64\u7d1a\u7684\u6700\u4f73\u5316\u5206\u6578\u63d0\u9ad8\u81f3\u5c11 10 \u5206\u7684\u5ee3\u544a\u4e3b\uff0c\u8f49\u63db\u5347\u5e45\u5e73\u5747\u53ef\u9054\u5230 15%\uff01\u5982\u679c\u60f3\u900f\u904e\u6700\u4f73\u5316\u5206\u6578\u63d0\u5347\u5546\u6a5f\uff0c\u52d9\u5fc5\u8a66\u8a66\u9019\u9805\u5168\u65b0\u7684\u985e\u5225\uff01<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aKLRAlysNio?si=v8Nnyzo0QV5Xuyi_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\udd16\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/youtube\/answer\/13376398?sjid=635280233279232006-AP\">YouTube Shopping \u806f\u76df\u8a08\u756b<\/a>\u3001<a href=\"https:\/\/support.google.com\/youtube\/answer\/9385307?sjid=635280233279232006-AP\">BrandConnect<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads-data-manager\/answer\/13761872\">Google Ads \u8cc7\u6599\u7ba1\u7406\u5de5\u5177<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12080169\">\u7372\u5ba2\u76ee\u6a19<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10569356\">\u8cc7\u6599\u5340\u9694<\/a>\u3001<a href=\"https:\/\/developers.google.com\/meridian\">Meridian<\/a>\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/10071305\">\u8cbb\u7528\u8cc7\u6599\u532f\u5165<\/a>\u3001<a href=\"https:\/\/youtu.be\/zyyIJSyfPZY\">adidas \u6848\u4f8b<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12131000\">Web to App Connect<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10384955\">iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6700\u4f73\u505a\u6cd5\u6307\u5357<\/a>\u3001<a href=\"https:\/\/developers.google.com\/google-ads\/api\/reference\/rpc\/v16\/CustomerSkAdNetworkConversionValueSchemaService#mutatecustomerskadnetworkconversionvalueschema\">Google Ads API<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12961402\">\u61c9\u7528\u7a0b\u5f0f\u6b78\u56e0\u5408\u4f5c\u5925\u4f34<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13286653\">SKAdNetwork \u8f49\u63db\u50f9\u503c\u7d50\u69cb\u5b9a\u7fa9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13580022\">Google Ads AI \u57fa\u790e\u529f\u80fd<\/a>\u3001<a href=\"https:\/\/support.google.com\/marketingplatform\/answer\/14896066?sjid=635280233279232006-AP\">GMP \u6700\u65b0\u8cc7\u8a0a<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\ud83d\udc08 \u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u4e86\u89e3 2024 \u7684 Google Marketing Live 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