{"id":11978,"date":"2024-07-01T11:00:43","date_gmt":"2024-07-01T03:00:43","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=11978"},"modified":"2024-07-30T16:43:21","modified_gmt":"2024-07-30T08:43:21","slug":"ai-audience-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ai-audience-intro\/","title":{"rendered":"\u3010AI \u61c9\u7528\u3011\u7528 AI Audience \u4e32\u63a5 Google Analytics 4 \u8207 Meta \u5ee3\u544a\uff0c\u5be6\u73fe\u7cbe\u6e96\u884c\u92b7 \ud83c\udfaf"},"content":{"rendered":"<blockquote><p><span style=\"font-weight: 400;\">\u672c\u6587\u5c07\u544a\u8a34\u4f60\uff0c\u5982\u4f55\u5229\u7528 AI Audience \u9032\u884c\u7cbe\u6e96\u884c\u92b7\uff0c\u4e0d\u50c5\u80fd\u5c07\u6bcf\u4e00\u5206\u5ee3\u544a\u9810\u7b97\u90fd\u82b1\u5728\u5200\u53e3\u4e0a\uff0c\u9084\u80fd\u9010\u6b65\u63d0\u5347\u8f49\u63db\u7387\uff01<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">AI Audience \u4f5c\u70ba\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u80fd\u5920\u6709\u6548\u5730\u4e32\u63a5 Google Analytics 4\uff08GA4\uff09\u8207 Meta \u5ee3\u544a\u5e73\u53f0\uff0c\u6df1\u5ea6\u5206\u6790\u53d7\u773e\u884c\u70ba\uff0c\u9084\u53ef\u4ee5\u7528\u4f86\u5f48\u6027\u7684\u8abf\u6574\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u6700\u7d42\u70ba\u4f60\u7684\u54c1\u724c\u5e36\u4f86\u66f4\u591a\u597d\u8655\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\u5982\u4f55\u5177\u9ad4\u4f7f\u7528 AI Audience\uff0c\u4e26\u901a\u904e\u5be6\u969b\u6848\u4f8b\u5c55\u793a\u5176\u5728\u884c\u92b7\u6d3b\u52d5\u4e2d\u7684\u61c9\u7528\u548c\u512a\u52e2 \ud83d\ude4c\ud83c\udffb<\/span><\/p>\n<h3><span style=\"color: #eb7a77;\"><b>\u3010\u6578\u4f4d\u884c\u92b7\u7684\u6311\u6230\u8207\u6a5f\u9047\u3011<\/b><\/span><b><br \/>\n<\/b><\/h3>\n<figure id=\"attachment_11986\" aria-describedby=\"caption-attachment-11986\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11986 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-1.png\" alt=\"\" width=\"1024\" height=\"688\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-1.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-1-150x101.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-1-768x516.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-1-300x202.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-1-850x571.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-11986\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/03\/09\/adobe-study-brands-rely-heavily-third-party-cookies-are-leaving-money-on-table-today-risking-long-term-business-harm\">Adobe Study<\/a>\u3001<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-demise-of-third-party-cookies-and-identifiers\">mckinsey.com<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">2024\u5e74\u6578\u4f4d\u884c\u92b7\u9762\u81e8\u8457\u524d\u6240\u672a\u6709\u7684\u6311\u6230\uff0c\u7279\u5225\u662f\u7b2c\u4e09\u65b9 Cookie \u5373\u5c07\u6d88\u5931\u548c iOS14 \u5c0d\u6578\u64da\u96b1\u79c1\u7684\u9650\u5236\uff0c\u9019\u5c07\u4f7f\u5f97\u5ee3\u544a\u4e3b\u7121\u6cd5\u518d\u4f9d\u8cf4\u904e\u53bb\u7684\u8ffd\u8e64\u6280\u8853\u4f86\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\uff0c\u56e0\u6b64\uff0c\u4f01\u696d\u6703\u9700\u8981\u4f9d\u8cf4\u81ea\u8eab\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u4f86\u9032\u884c\u66f4\u70ba\u7cbe\u6e96\u7684\u884c\u92b7\uff0c<span style=\"color: #3a8181;\">\u800c\u512a\u5316\u7684\u95dc\u9375\u6838\u5fc3\u5728\u65bc\u4e00\u65b9\u6578\u64da\u53d6\u5f97\u7684\u4f86\u6e90\u300c\u53d7\u773e\u300d\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u89e3\u6c7a\u9019\u4e9b\u6311\u6230\uff0c\u4f01\u696d\u9700\u8981\u5f9e\u53d7\u773e\u5207\u5165\uff0c\u900f\u904e\u5206\u6790\u4f7f\u7528\u8005\u884c\u70ba\u4f86\u512a\u5316\u53d7\u773e\uff0c\u9054\u5230\u7cbe\u6e96\u884c\u92b7\u7684\u76ee\u7684\u3002<span style=\"color: #3a8181;\">\u9019\u610f\u5473\u8457\u9700\u8981\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u7684\u7279\u5fb5\u3001\u884c\u70ba\u6a21\u5f0f\u548c\u8cfc\u8cb7\u610f\u5716\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u4fe1\u606f\u8abf\u6574\u5ee3\u544a\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u548c\u6709\u6548\u6027\u3002<\/span><\/span><\/p>\n<blockquote><p>\u5de5\u5546\u6642\u9593 \ud83d\ude80 \u60f3\u8b93\u6210\u6548\u8d77\u98db\uff1f\u5feb\u4f86\u770b\u770b<a href=\"https:\/\/www.i-spotmedia.com\/News\/limited-project\/ai-audience-2024\">\u3010\u9650\u91cf\u512a\u60e030\u540d\u3011AI Audience \u884c\u92b7\u512a\u5316\u5c08\u6848<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><b>\u3010AI Audience \u512a\u5316\u4e09\u6b65\u9a5f\u3011<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u89e3\u6c7a\u6578\u4f4d\u884c\u92b7\u4e2d\u7684\u6311\u6230\uff0cAI Audience \u63d0\u4f9b\u4e86\u4e00\u5957\u5b8c\u5584\u7684\u4e09\u6b65\u9a5f\u512a\u5316\u6d41\u7a0b\uff0c\u5e6b\u52a9\u4f01\u696d\u66f4\u6709\u6548\u5730\u5229\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u9032\u884c\u5206\u6790\u548c\u5ee3\u544a\u6295\u653e\uff0c\u5be6\u73fe\u7cbe\u6e96\u884c\u92b7\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11997\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-Ai.001.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-Ai.001.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-Ai.001-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-Ai.001-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-Ai.001-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/BLOG-Ai.001-850x638.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #3a8181;\"><strong>\u2460 \u6578\u64da\u5efa\u7f6e\u8207\u6574\u5408<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u9700\u8981\u5728 GA4 \u4e2d\u5b8c\u6210\u6578\u64da\u5efa\u7f6e\uff0c\u9019\u4e00\u7cfb\u5217\u52d5\u4f5c\u5305\u62ec\u8a2d\u7f6e\u8cc7\u6599\u4e32\u6d41\u3001\u57fa\u672c\u8a2d\u5b9a\u3001\u9023\u7d50 Meta\u5ee3\u544a\u5f8c\u53f0\u8207 Pixel \u548c BigQuery\u3001\u4e8b\u4ef6\u8ffd\u8e64\u8a2d\u5b9a\u7b49\u7b49\u3002\u800c\u9019\u4e9b\u6b65\u9a5f\u78ba\u4fdd\u4e86\u6578\u64da\u7684\u5b8c\u6574\u6027\u548c\u6e96\u78ba\u6027\uff0c\u70ba\u5f8c\u7e8c\u7684\u5206\u6790\u5960\u5b9a\u57fa\u790e\u3002<\/span><span style=\"font-weight: 400;\">\u900f\u904e\u4ee5\u4e0a\u6b65\u9a5f\uff0c\u4f01\u696d\u80fd\u5920\u78ba\u4fdd\u6240\u6709\u76f8\u95dc\u6578\u64da\u88ab\u6b63\u78ba\u4e14\u5168\u9762\u5730\u6536\u96c6\uff0c\u70ba\u5f8c\u7e8c\u7684\u5206\u6790\u63d0\u4f9b\u5805\u5be6\u7684\u57fa\u790e\uff0c\u904e\u7a0b\u4e2d\u7684<span style=\"color: #eb7a77;\">\u6578\u64da\u6574\u5408\u9084\u80fd\u5920\u6253\u7834\u6578\u64da\u5b64\u5cf6\uff0c\u63d0\u4f9b\u7d71\u4e00\u7684\u6578\u64da\u8cc7\u6599\u5eab\uff0c\u65b9\u4fbf\u9032\u884c\u5168\u9762\u5206\u6790<\/span>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #3a8181;\">\u2461 \u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u8a13\u7df4<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6578\u64da\u5efa\u7f6e\u5b8c\u6210\u5f8c\uff0c<span style=\"color: #eb7a77;\">AI Audience \u6703\u901a\u904e\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u8a13\u7df4\uff0c<\/span><\/span><span style=\"font-weight: 400; color: #eb7a77;\">\u6839\u64da AI \u9810\u6e2c\u7684\u8f49\u63db\u6a5f\u7387\uff0c\u9032\u884c\u53d7\u773e\u5206\u7fa4<\/span><span style=\"font-weight: 400;\"><span style=\"color: #eb7a77;\">\uff0c\u8b58\u5225\u51fa\u9ad8\u6f5b\u529b\u7684\u53d7\u773e\u7fa4\u9ad4<\/span>\u3002\u4f8b\u5982\uff0c\u6839\u64da\u7528\u6236\u7684\u505c\u7559\u6642\u9593\u3001\u700f\u89bd\u9801\u9762\u6578\u7b49\u6578\u64da\uff0c\u9810\u6e2c\u904e\u53bb 14 \u5929\u9032\u7ad9\u7528\u6236\u7684\u8cfc\u8cb7\u610f\u9858\uff0c\u4e26\u5206\u6790 GA4 \u4e2d\u7684\u884c\u70ba\u4e8b\u4ef6\u6578\u64da\uff0c\u6839\u64da\u5ba2\u6236\u7279\u5fb5\u9032\u884c\u5206\u985e\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u4e00\u904e\u7a0b\u80fd\u6709\u6548\u89e3\u6c7a\u6578\u64da\u5206\u6790\u4e2d\u7684\u8907\u96dc\u6027\u554f\u984c\u3002\u901a\u904e\u6a5f\u5668\u5b78\u7fd2\u7684\u61c9\u7528\uff0c\u6211\u5011\u5c07\u80fd\u5920\u81ea\u52d5\u8b58\u5225\u51fa\u5177\u6709\u9ad8\u8f49\u63db\u6f5b\u529b\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u5f9e\u800c\u63d0\u9ad8\u5ee3\u544a\u7684\u6295\u653e\u6548\u679c\u548c\u8f49\u63db\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #3a8181;\">\u2462 \u6301\u7e8c\u4f7f\u7528\u8207\u6a21\u578b\u512a\u5316<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #eb7a77;\">\u5728\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u904e\u7a0b\u4e2d AI Audience \u9700\u8981\u6301\u7e8c\u4f7f\u7528\uff0c\u9032\u800c\u512a\u5316\u6a5f\u5668\u5b78\u7fd2\u6a21\u578b\u9054\u5230\u6700\u4f73\u6210\u6548<\/span>\u3002\u900f\u904e\u7d2f\u7a4d\u66f4\u591a\u7684\u4e8b\u4ef6\u6578\u91cf\u4f86\u9032\u884c\u5206\u6790\uff0c\u4ee5\u7372\u53d6\u66f4\u8c50\u5bcc\u7684\u6578\u64da\uff0c\u5f9e\u800c\u4f7f\u6a21\u578b\u66f4\u70ba\u6e96\u78ba\uff0c\u4e26\u4e14\u5e38\u614b\u57f7\u884c\u4e0b\u4f86\u901a\u904e\u89c0\u5bdf\u6578\u64da\u53cd\u994b\uff0c\u540c\u6642\u9593\u4e5f\u80fd\u5920\u6301\u7e8c\u8abf\u6574\u5ee3\u544a\u7b56\u7565\uff0c\u4ee5\u63d0\u5347\u5ee3\u544a\u7684\u6574\u9ad4\u6548\u679c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u3010\u5be6\u969b\u6848\u4f8b\u5206\u6790\u3011<\/span><\/strong><\/h3>\n<h3><span style=\"color: #3a8181;\"><strong>\u6848\u4f8b\u4e00\uff1a\u670d\u98fe\u96fb\u5546\u54c1\u724c\u7684\u6210\u529f\u7d93\u9a57<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11985\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-2.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-2.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-2-850x638.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cape Robbin \u901a\u904e\u6210\u529f\u4f7f\u7528 AI \u53d7\u773e\u529f\u80fd\uff0c\u986f\u8457\u63d0\u5347\u4e86\u8f49\u63db\u7387\u548c ROAS\u3002\u9019\u5bb6\u54c1\u724c\u904e\u53bb\u4e3b\u8981\u4f9d\u8cf4 Meta \u5ee3\u544a\u9032\u884c\u63a8\u5ee3\uff0c\u4f46\u5118\u7ba1\u5ee3\u544a\u958b\u652f\u6301\u7e8c\u589e\u52a0\uff0c\u6210\u6548\u537b\u9032\u5165\u505c\u6eef\u671f\uff0c\u7121\u6cd5\u8207\u82b1\u8cbb\u6574\u7b46\u63d0\u5347\u3002\u901a\u904e\u5f15\u5165 AI Audience\uff0c\u5206\u6790 GA4 \u7684\u884c\u70ba\u6578\u64da\uff0c\u5efa\u7acb\u5c08\u5c6c\u53d7\u773e\u9810\u6e2c\u6a21\u578b\uff0cCape Robbin \u80fd\u5920\u7cbe\u6e96\u9396\u5b9a\u9ad8\u6f5b\u529b\u5ba2\u6236\uff0c\u6700\u7d42\u5be6\u73fe\u5ee3\u544a\u6210\u6548\u7684\u986f\u8457\u63d0\u5347\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11984\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-3.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-3.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/ai-audience-intro-3-850x638.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7d50\u679c\u986f\u793a AI Audience \u5e6b\u52a9\u54c1\u724c\u5728\u5ee3\u544a\u6295\u8cc7\u4e0d\u8b8a\u7684\u60c5\u6cc1\u4e0b\uff0c<span style=\"color: #eb7a77;\">\u8f49\u63db\u7387\u63d0\u5347\u4e86 36%\uff0cROAS \u589e\u52a0\u4e86 89%<\/span>\u3002\u4e0d\u50c5\u5e6b\u52a9\u63d0\u9ad8\u4e86\u5ee3\u544a\u7684\u7cbe\u6e96\u5ea6\uff0c\u9084\u80fd\u5920\u986f\u8457\u63d0\u5347\u6295\u8cc7\u56de\u5831\u7387\uff0c\u5e6b\u52a9\u54c1\u724c\u9054\u6210\u696d\u7e3e\u76ee\u6a19\u3002<\/span><\/p>\n<h3><strong><span style=\"color: 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