{"id":12002,"date":"2024-07-09T11:00:14","date_gmt":"2024-07-09T03:00:14","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12002"},"modified":"2024-07-17T16:39:54","modified_gmt":"2024-07-17T08:39:54","slug":"news-google-ads-2024-june","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-june\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u516d\u6708\u66f4\u65b0\u5feb\u5831 \ud83c\udf49"},"content":{"rendered":"
\n

\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n

\u2460 YouTube \u5f71\u7247\u5ee3\u544a\u7684\u901a\u7528\u5b89\u5168\u57df\u3010\u76f4\u5411\u3001\u6a2a\u5411\u3001\u6b63\u65b9\u5f62\u3011\u5df2\u958b\u653e\u5728\u6240\u6709\u87a2\u5e55\u3001\u683c\u5f0f\u548c\u884c\u92b7\u6d3b\u52d5\u985e\u578b\u4e0a\u4f7f\u7528\u2461 Google Ads \u5373\u5c07\u505c\u7528\u820a\u7248\u8a2d\u8a08\u4ecb\u9762\uff0c\u9810\u8a08\u65bc\u4eca\u5e74\u4e5d\u6708\u5168\u9762\u63a8\u51fa\u65b0\u7248\u8a2d\u8a08\u4ecb\u9762<\/strong>
\n\u2462 Google Ads \u81ea\u4eca\u5e74\u516d\u6708\u8d77\u63a8\u51fa\u5168\u65b0\u6578\u64da\u8a55\u4f30\u5de5\u5177\uff1a\u8de8\u5a92\u9ad4\u89f8\u53ca\u7387<\/strong>
\n\u2463 Google Ads \u6700\u4f73\u5316\u5efa\u8b70\u63a8\u51fa\u5168\u65b0\u54c1\u724c\u6700\u4f73\u5316\u5efa\u8b70\u529f\u80fd<\/strong><\/p>\n<\/blockquote>\n

\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf1e<\/p>\n

\n

\ud83e\udd16 Google Ads UI<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

\u81ea\u00a02024 \u5e74 8 \u6708 30 \u65e5\u8d77\uff0cGoogle Ads \u65b0\u7248\u8a2d\u8a08\u6703\u5728\u6240\u6709\u5e02\u5834\u63a8\u51fa\uff0cGoogle Ads \u820a\u7248\u8a2d\u8a08\u5247\u6703\u505c\u7528\u3002\u96fb\u8166\u7248\u4ecb\u9762\u53ea\u6703\u63d0\u4f9b Google Ads \u65b0\u7248\u8a2d\u8a08\u3002\u65b0\u7248\u8a2d\u8a08\u7684\u756b\u9762\u5de6\u5074\u662f\u4e3b\u9078\u55ae\uff0c\u9801\u9762\u5340\u5206\u70ba 5 \u500b\u9802\u5c64\u985e\u5225\uff1a<\/p>\n

\u2460 \u5ee3\u544a\u6d3b\u52d5\uff1a\u5206\u6790\u3001\u8abf\u6574\u53ca\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5
\n\u2461 \u76ee\u6a19\uff1a\u5b9a\u7fa9\u3001\u76e3\u63a7\u53ca\u66f4\u65b0\u8f49\u63db\u76ee\u6a19
\n\u2462 \u5de5\u5177\uff1a\u63d0\u4f9b\u5177\u5099\u4e0b\u5217\u529f\u80fd\u7684\u5de5\u5177\uff1a
\n– \u898f\u5283
\n– \u51fa\u50f9\u548c\u9810\u7b97
\n– \u7591\u96e3\u6392\u89e3
\n– \u7d20\u6750\u8cc7\u6e90\u5eab
\n– \u76ee\u6a19\u5c0d\u8c61\u7ba1\u7406
\n\u2463 \u5e33\u55ae\uff1a\u76e3\u63a7\u652f\u51fa\u548c\u6b3e\u9805
\n\u2464 \u7ba1\u7406\u54e1\uff1a\u7ba1\u7406\u5718\u968a\u3001\u5b89\u5168\u6027\u548c\u5e33\u6236\u8a2d\u5b9a<\/p>\n

 <\/p>\n

\ud83c\udfac \u5f71\u7247\u5ee3\u544a<\/span><\/h3>\n

\"\"<\/p>\n

\u91cd\u758a\u5ee3\u544a\u3001\u884c\u52d5\u865f\u53ec\u548c\u6309\u9215\u53ef\u80fd\u6703\u56e0\u70ba\u683c\u5f0f\u3001\u5ee3\u544a\u985e\u578b\u548c\u756b\u9762\uff0c\u800c\u51fa\u73fe\u5728\u4e0d\u540c\u4f4d\u7f6e\u3002\u81ea\u65b0\u5e74\u516d\u6708\u8d77\uff0cYouTube \u5f71\u7247\u5ee3\u544a\u7684\u901a\u7528\u5b89\u5168\u57df\u3010\u76f4\u5411\u3001\u6a2a\u5411\u3001\u6b63\u65b9\u5f62\u3011\u80fd\u5728\u6240\u6709\u87a2\u5e55\u3001\u683c\u5f0f\u548c\u884c\u92b7\u6d3b\u52d5\u985e\u578b\u4e0a\u4f7f\u7528\uff0c\u8acb\u4ee5\u4e0b\u5217\u5716\u7247\u505a\u53c2\u8003\uff0c\u78ba\u4fdd\u6a19\u8a8c\u3001\u7522\u54c1\u3001\u758a\u52a0\u5716\u91cd\u8981\u5143\u7d20\u4f4d\u65bc\u7d05\u8272\u7684\u5b89\u5168\u57df\u5167\uff0c\u4ee5\u514d\u5143\u7d20\u5728\u7279\u5b9a\u5ee3\u544a\u7a7a\u5167\u88ab\u906e\u84cb\u3002<\/p>\n

 <\/p>\n

\ud83d\udcc8 \u8a55\u4f30\u5de5\u5177<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

Google Ads \u81ea\u4eca\u5e74\u516d\u6708\u8d77\u63a8\u51fa\u5168\u65b0\u6578\u64da\u8a55\u4f30\u5de5\u5177\uff1a\u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\uff0c\u53ef\u5354\u52a9\u5ee3\u544a\u5ba2\u6236\u8de8\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u8a55\u4f30\u5728\u522a\u9664\u91cd\u8907\u8cc7\u6599\u5f8c\u7684\u6307\u5b9a\u76ee\u6a19\u89f8\u53ca\u7387\u548c\u983b\u7387\u3002<\/p>\n

\u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\u4ecb\u7d39<\/strong><\/span><\/p>\n

\u2460 \u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\u53ef\u5354\u52a9\u5ee3\u544a\u5ba2\u6236\u77ad\u89e3\u8207\u96fb\u8996\u5ee3\u544a\u76f8\u6bd4\u3010\u89f8\u53ca\u7387\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u3011\u548c\u3010\u5f71\u7247\u6536\u770b\u5ee3\u544a\u7cfb\u5217\u3011\u5728 YouTube \u4e0a\u7684\u89f8\u53ca\u7387\u6210\u6548\u5982\u4f55\uff0c\u67e5\u770b\u9019\u5169\u7a2e\u6e20\u9053\u7684\u8de8\u6e20\u9053\u89f8\u53ca\u7387\uff0c\u5f9e\u800c\u5168\u9762\u638c\u63e1\u54c1\u724c\u5ee3\u544a\u7cfb\u5217\u7684\u6548\u76ca\u3002
\n\u2461 \u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\u53ef\u5f59\u6574\u5ee3\u544a\u7cfb\u5217\u7684\u89f8\u53ca\u7387\u548c\u983b\u7387\u4e26\u522a\u9664\u91cd\u8907\u7684\u8cc7\u6599\uff0c\u4ee5\u5c55\u793a\u7279\u5b9a\u4eba\u53e3\u7279\u6027\u7684\u7e3d\u6307\u5b9a\u76ee\u6a19\u89f8\u53ca\u7387\uff0c\u70ba\u5ee3\u544a\u5ba2\u6236\u63d0\u4f9b\u6240\u9700\u5206\u6790\u8cc7\u6599\u3002
\n\u2462 \u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\u4e2d\u7684\u3010\u4e0d\u91cd\u8907\u89f8\u53ca\u7387\u3011\u6703\u8a55\u4f30\u770b\u904e\u67d0\u5ee3\u544a\u7684\u7e3d\u4eba\u6578\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u77ad\u89e3\u6709\u591a\u5c11\u7528\u6236\u900f\u904e\u4e0d\u540c\u88dd\u7f6e\u3001\u683c\u5f0f\u3001\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u548c\u5ee3\u544a\u806f\u76df\u770b\u5230\u60a8\u7684\u5ee3\u544a\u3002\u5f97\u51fa\u7684\u7d50\u679c\u5c31\u662f\u770b\u904e\u67d0\u5ee3\u544a\u7684\u4e0d\u91cd\u8907\u7528\u6236\u4eba\u6578\u3002
\n\u2463 \u5ee3\u544a\u5ba2\u6236\u53ef\u4f7f\u7528\u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\uff0c\u4e26\u4f9d\u64da YouTube \u4e0a\u7684\u3010\u89f8\u53ca\u7387\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u3011\u548c\u3010\u5f71\u7247\u6536\u770b\u5ee3\u544a\u7cfb\u5217\u3011\u7522\u751f\u4ee5\u4e0b\u5831\u544a\uff1a
\n\u261e \u50c5\u6578\u78bc\u5f71\u7247 –\u00a0\u9069\u7528\u65bc\u6240\u6709\u570b\u5bb6\/\u5730\u5340\uff1a\u8a55\u4f30 Google Ads \u7576\u4e2d\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u7684\u89f8\u53ca\u7387\u548c\u983b\u7387\u6578\u64da
\n\u261e \u50c5\u6578\u78bc\u5f71\u7247 + \u50b3\u7d71\u96fb\u8996\u00a0– \u50c5\u9069\u7528\u65bc\u7279\u9078\u570b\u5bb6\/\u5730\u5340\uff1a\u8a55\u4f30 Google Ads \u7576\u4e2d\u5f71\u7247\u5ee3\u544a\u7cfb\u5217\u7684\u89f8\u53ca\u7387\u548c\u983b\u7387\u6578\u64da\uff0c\u5206\u5c64\u7d1a\u986f\u793a\u5f9e\u5df2\u6388\u6b0a\u7b2c\u4e09\u65b9\u8cc7\u6599\u4f86\u6e90\u53d6\u5f97\u7684\u76f8\u61c9\u96fb\u8996\u6578\u64da<\/p>\n

\u5728 Google Ads \u4f7f\u7528\u3010\u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\u3011<\/strong><\/span><\/p>\n

Step1. \u5728 Google Ads \u4e2d\uff0c\u9ede\u9078\u3010\u8a55\u4f30\u3011\u9078\u55ae\uff0c\u627e\u51fa\u3010\u8de8\u5a92\u9ad4\u89f8\u53ca\u7387\u3011
\nStep2. \u9078\u64c7\u570b\u5bb6\/\u5730\u5340\u3002
\n\u261e \u89f8\u53ca\u7387\u5831\u544a\u65b9\u5f0f\u70ba\u4f54\u6240\u9078\u570b\u5bb6\/\u5730\u5340\u666e\u67e5\u4eba\u53e3\u591a\u5c11\u767e\u5206\u6bd4\u3002
\nStep3. \u9078\u53d6\u5df2\u5b8c\u6210\u6216\u76ee\u524d\u5728\u653e\u9001\u7684\u5f71\u7247\u5ee3\u544a\uff0c\u4ee5\u3010\u76ee\u6a19\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u3011\u7af6\u50f9\u65b9\u5f0f\u4f5c\u70ba\u7be9\u9078\u689d\u4ef6\uff0c\u91dd\u5c0d\u9ad8\u6548\u89f8\u53ca\u7387\u4f86\u512a\u5316\u3002
\nStep4. \u6bcf\u9031\u3001\u6bcf\u6708\u6216\u6309\u4efb\u4f55\u5176\u4ed6\u6642\u9593\u9593\u9694 (\u6700\u591a 92 \u5929) \u57f7\u884c\u5831\u544a\uff0c\u4e26\u91dd\u5c0d\u4e0d\u540c\u5e74\u9f61\u548c\u6027\u5225\u7fa4\u9ad4\u4f86\u8abf\u6574\uff0c\u53d6\u5f97\u76f8\u61c9\u7684\u6307\u5b9a\u76ee\u6a19\u89f8\u53ca\u7387\u6578\u64da\u3002<\/p>\n

 <\/p>\n

\ud83d\udcaf \u6700\u4f73\u5316\u5efa\u8b70<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

\u81ea\u5373\u65e5\u8d77\uff0c\u5ee3\u544a\u4e3b\u53ef\u5728 Google Ads\u3010\u6700\u4f73\u5316\u5efa\u8b70\u3011\u9801\u9762\uff0c\u67e5\u770b Google AI \u63d0\u4f9b\u7684\u3010\u54c1\u724c\u6700\u4f73\u5316\u5efa\u8b70\u3011\u9019\u4e9b\u65b0\u589e\u7684\u5efa\u8b70\u985e\u5225\u9069\u7528\u65bc\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8003\u616e\u5ea6\u5ee3\u544a (\u4f7f\u7528\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u548c\u55ae\u6b21\u6536\u8996\u51fa\u50f9)\uff0c\u8207\u55ae\u6b21\u52d5\u4f5c\u51fa\u50f9\u5ee3\u544a\u76ee\u524d\u7684\u6210\u6548\u76f8\u95dc\u6700\u4f73\u5316\u5efa\u8b70\u4e26\u5217\u986f\u793a\uff0c\u65b9\u4fbf\u5ee3\u544a\u4e3b\u5957\u7528\u5efa\u8b70\uff0c\u5168\u65b9\u4f4d\u6539\u5584\u884c\u92b7\u6f0f\u6597\u4e2d\u7684\u5ee3\u544a\u6210\u6548\u3002<\/p>\n

\u6700\u4f73\u5316\u5efa\u8b70\u6700\u4f73\u505a\u6cd5<\/strong><\/span><\/p>\n

\u2460 \u5ee3\u544a\u548c\u7d20\u6750\u8cc7\u6e90\uff1a\u4f7f\u7528\u3010\u5ee3\u544a\u548c\u7d20\u6750\u8cc7\u6e90\u3011\u6700\u4f73\u5316\u5efa\u8b70\u4fee\u6b63\u73fe\u6709\u5ee3\u544a\u3001\u5efa\u7acb\u65b0\u5ee3\u544a\u3001\u76e1\u91cf\u63d0\u9ad8\u6210\u6548\u6700\u4f73\u5ee3\u544a\u7684\u986f\u793a\u983b\u7387\uff0c\u4ee5\u53ca\u6539\u5584\u5ee3\u544a\u5206\u7d44\u65b9\u5f0f\u3002\u8207\u7d20\u6750\u8cc7\u6e90\u76f8\u95dc\u7684\u6700\u4f73\u5316\u5efa\u8b70\u5247\u6709\u52a9\u65bc\u63d0\u5347\u5ee3\u544a\u6210\u6548\uff0c\u4ee5\u53ca\u5354\u52a9\u5ee3\u544a\u4e3b\u78ba\u5be6\u9054\u6210\u54c1\u724c\u76ee\u6a19\u3002
\n\u2461 \u51fa\u50f9\u548c\u9810\u7b97\uff1a\u6839\u64da\u3010\u51fa\u50f9\u548c\u9810\u7b97\u300d\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u627e\u51fa\u6709\u52a9\u65bc\u9054\u6210\u696d\u52d9\u76ee\u6a19\u7684\u5408\u9069\u51fa\u50f9\u7b56\u7565\uff0c\u907f\u514d\u5ee3\u544a\u6d3b\u52d5\u53d7\u5230\u51fa\u50f9\u6216\u9810\u7b97\u9650\u5236\u3002\u9019\u4e9b\u6700\u4f73\u5316\u5efa\u8b70\u5167\u542b\u5f71\u97ff\u9810\u4f30\u8cc7\u6599\uff0c\u5982\u679c\u63d0\u9ad8\u51fa\u50f9\u6216\u9810\u7b97\u53ef\u671b\u5927\u5e45\u63d0\u5347\u54c1\u724c\u76ee\u6a19\u7684\u9054\u6210\u7387\uff0c\u7cfb\u7d71\u5c31\u6703\u63d0\u4f9b\u9019\u985e\u5efa\u8b70\u3002
\n\u2462 \u95dc\u9375\u5b57\u548c\u6307\u5b9a\u76ee\u6a19\uff1a\u4f7f\u7528\u3010\u95dc\u9375\u5b57\u548c\u6307\u5b9a\u76ee\u6a19\u3011\u6700\u4f73\u5316\u5efa\u8b70\u6709\u52a9\u65bc\u89f8\u53ca\u66f4\u591a\u5c0d\u5ee3\u544a\u4e3b\u7522\u54c1\/\u670d\u52d9\u611f\u8208\u8da3\u7684\u9867\u5ba2\u3002
\n\u2463 \u6210\u6548\u8a55\u4f30\uff1a\u4f7f\u7528\u3010\u6210\u6548\u8a55\u4f30\u3011\u6700\u4f73\u5316\u5efa\u8b70\u53ef\u5e6b\u52a9\u5ee3\u544a\u4e3b\u767c\u6398\u66f4\u591a\u5831\u8868\u529f\u80fd\uff0c\u6d1e\u6089\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u3002
\n\u2464 \u54c1\u724c\u6700\u4f73\u5316\u5efa\u8b70\uff1a\u5957\u7528\u54c1\u724c\u6700\u4f73\u5316\u5efa\u8b70\u662f\u6700\u4f73\u505a\u6cd5\u4e4b\u4e00\u3002\u5ee3\u544a\u4e3b\u53ea\u8981\u767b\u5165 Google Ads \u5e33\u6236\uff0c\u7136\u5f8c\u9ede\u6309\u4efb\u4f55\u6709\u6548\u7684\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u6216\u55ae\u6b21\u6536\u8996\u51fa\u50f9\u5ee3\u544a\uff0c\u5c31\u80fd\u67e5\u770b\u4e26\u5957\u7528\u76ee\u524d\u9069\u7528\u7684\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u76e1\u91cf\u63d0\u9ad8\u54c1\u724c\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u3002<\/p>\n

\n

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