{"id":12205,"date":"2024-09-20T11:00:39","date_gmt":"2024-09-20T03:00:39","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12205"},"modified":"2024-09-26T10:38:34","modified_gmt":"2024-09-26T02:38:34","slug":"google-ads-trends-2024-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-trends-2024-part2\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads 2024 \u5e74\u66f4\u65b0\u91cd\u9ede\u6574\u7406\uff1a\u4e0b\u7bc7 \ud83e\ude84"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u4ee5\u4e0b\u5167\u5bb9\u70ba\u3010Google Ads 2024 \u5e74\u66f4\u65b0\u91cd\u9ede\u6574\u7406\uff1a\u4e0b\u7bc7\u3011\uff0c\u5c07\u5206\u4eab\u52a0\u5165 Google AI-Driven \u6280\u8853\u7684\u5ee3\u544a\u5347\u7d1a\u5167\u5bb9\uff0c\u4ee5\u53ca Google \u91dd\u5c0d\u96b1\u79c1\u653f\u7b56\u6240\u898f\u5283\u7684\u8f49\u63db\u8ffd\u8e64\u7b56\u7565\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p><span style=\"color: #eb7a77;\"><strong>Google AI-Driven \u6280\u8853<\/strong><\/span><\/p>\n<p>\u900f\u904e\u6574\u5408 Google AI-Driven \u6280\u8853\uff0c\u53ef\u4ee5\u904b\u7528\u6975\u9ad8\u7684\u6e96\u78ba\u6027\u9810\u6e2c\u5ee3\u544a\uff0c\u4e26\u900f\u904e\u5206\u6790\u7d50\u679c\u88fd\u5b9a\u5ee3\u544a\u7b56\u7565\u548c\u5be6\u65bd\u57f7\u884c\u5ee3\u544a\u7684\u65b9\u5f0f\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8BNo1sM7wFw?si=nXuEVWOXhzxUquXS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #008080;\">\u641c\u5c0b\u5ee3\u544a\u52a0\u5165 AI-Driven \u5de5\u5177<\/span><\/strong><\/p>\n<p>Google AI \u6b63\u5728\u5fb9\u5e95\u6539\u8b8a\u5ee3\u544a\u4e3b\u5efa\u7acb\u641c\u5c0b\u5ee3\u544a\u7684\u65b9\u5f0f\u3002\u70ba\u4e86\u8ddf\u4e0a\u4e0d\u65b7\u8b8a\u5316\u7684\u5ba2\u6236\u884c\u70ba\uff0cGoogle Ads \u63d0\u4f9b\u4e86\u5169\u9805\u7531 AI-Driven \u7684\u65b0\u529f\u80fd\uff1a\u81ea\u52d5\u5efa\u7acb\u8cc7\u7522\u548c\u5c0d\u8a71\u9ad4\u9a57\u3002<br \/>\n\u81ea\u52d5\u5efa\u7acb\u8cc7\u6e90\u53ef\u4ee5\u7c21\u5316\u4e26\u589e\u5f37\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\uff0c\u5206\u6790\u73fe\u6709\u7684\u5ee3\u544a\u6587\u6848\u548c\u7db2\u7ad9\u5167\u5bb9\uff0c\u4e26\u900f\u904e Google AI \u7522\u751f\u984d\u5916\u7684\u6a19\u984c\u548c\u63cf\u8ff0\u3002\u9019\u9805\u529f\u80fd\u53ef\u4ee5\u900f\u904e\u81ea\u52d5\u5efa\u7acb\u8b8a\u9ad4\u70ba\u5ee3\u544a\u5546\u7bc0\u7701\u6642\u9593\uff0c\u900f\u904e\u5efa\u8b70\u9ad8\u6548\u80fd\u5143\u7d20\u4f86\u63d0\u9ad8\u5ee3\u544a\u5f37\u5ea6\uff0c\u4e26\u900f\u904e Google AI \u8655\u7406\u4e00\u4e9b\u5275\u4f5c\u4f86\u63d0\u9ad8\u6548\u7387\u3002\u261e \u4f7f\u7528\u65b9\u5f0f\uff1a\u5728\u5ee3\u544a\u8a2d\u5b9a\u4e2d\u555f\u7528\u300c\u81ea\u52d5\u5efa\u7acb\u7684\u8cc7\u7522\u300d\u67e5\u770b Google AI \u7684\u5efa\u8b70\uff0c\u7136\u5f8c\u9078\u64c7\u63a5\u53d7\u3001\u7de8\u8f2f\u6216\u653e\u68c4\u5b83\u5011\u3002\u501f\u52a9\u6b64\u529f\u80fd\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5229\u7528 Google AI \u4f86\u7c21\u5316\u5ee3\u544a\u88fd\u4f5c\u6d41\u7a0b\uff0c\u63d0\u9ad8\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u7684\u6548\u679c\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u900f\u904e Google AI \u589e\u5f37\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a<\/span><\/strong><\/p>\n<p>Google Ads \u63a8\u51fa\u4e86\u63d0\u9ad8\u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a (RSA) \u6210\u6548\u7684\u589e\u5f37\u529f\u80fd\u3002\u9019\u4e9b\u66f4\u65b0\u5305\u62ec\uff1a<\/p>\n<p>\u2460 AI-Driven \u7684\u55ae\u4e00\u6a19\u984c\u3002\u9019\u9805\u529f\u80fd\u53ef\u5354\u52a9 RSA \u5728\u8a8d\u70ba\u76f8\u95dc\u6642\u5c55\u793a\u55ae\u4e00\u3001\u9ad8\u6548\u80fd\u7684\u6a19\u984c\uff0c\u5f9e\u800c\u6709\u53ef\u80fd\u63d0\u9ad8\u6574\u9ad4\u6548\u80fd\u3002<br \/>\n\u2461 \u73fe\u5728\u53ef\u4ee5\u5c07\u6a19\u984c\u6574\u5408\u5230\u63cf\u8ff0\u884c\u7684\u958b\u982d\uff0c\u5f9e\u800c\u589e\u5f37\u5176\u5f71\u97ff\u529b\u3002<br \/>\n\u2462 \u5f15\u5165\u6d3b\u52d5\u7d1a\u8cc7\u7522\uff0c\u7c21\u5316\u5ee3\u544a\u4e2d\u6240\u6709 RSA \u4e2d\u6574\u5408\u4e00\u81f4\u7684\u6a19\u984c\u548c\u63cf\u8ff0\u7684\u904e\u7a0b\u3002<\/p>\n<p>\u6b64\u5916\uff0cGoogle AI \u6f14\u7b97\u6cd5\u53ef\u4ee5\u512a\u5148\u986f\u793a\u6548\u679c\u6700\u4f73\u7684\u8cc7\u6e90\uff08\u7121\u8ad6\u5b83\u5011\u662f\u624b\u52d5\u88fd\u4f5c\u7684\u9084\u662f AI \u751f\u6210\u7684\u9078\u9805\uff09\u5f9e\u800c\u6709\u52a9\u65bc\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5f9e\u63a2\u7d22\u5ee3\u544a\u5230\u9700\u6c42\u958b\u767c\u5ee3\u544a\u7684\u8f49\u8b8a<\/strong><\/span><\/p>\n<p>Google \u7d50\u5408 AI-Driven \u6280\u8853\uff0c\u63a8\u51fa\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff08Demand Gen\uff09\u4ee5\u589e\u5f37\u60a8\u7684\u5275\u610f\u6f5b\u529b\u4e26\u523a\u6fc0\u9700\u6c42\u3002Demand Gen \u63d0\u4f9b\u4e86\u5f37\u5927\u7684\u65b0\u529f\u80fd\uff0c\u4f8b\u5982\uff1a<\/p>\n<p>\u2460 \u5728\u55ae\u4e00\u5ee3\u544a\u4e2d\u5229\u7528\u591a\u7a2e\u5ee3\u544a\u683c\u5f0f<br \/>\n\u2461 \u5c0b\u627e\u66f4\u591a\u6f5b\u5728\u5ba2\u6236<br \/>\n\u2462 \u5438\u5f15\u9ad8\u50f9\u503c\u5ba2\u6236\u9020\u8a2a\u60a8\u7684\u7db2\u7ad9<br \/>\n\u2463 \u63a8\u51fa\u6709\u65b0\u5ee3\u544a\u9810\u89bd\u7684\u5ee3\u544a<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5ee3\u544a\u96b1\u79c1\u653f\u7b56<\/span><\/strong><\/h3>\n<p>\u900f\u904e\u5f37\u8abf\u4f7f\u7528\u7b2c\u4e00\u65b9\u8cc7\u6599\u548c\u7528\u6236\u540c\u610f\uff0c\u53ef\u78ba\u4fdd\u8ffd\u8e64\u6e96\u78ba\u4e14\u7b26\u5408\u5168\u7403\u96b1\u79c1\u6a19\u6e96\u3002\u589e\u5f37\u578b\u8f49\u63db\u8ffd\u8e64\u7684\u4e3b\u8981\u529f\u80fd\u5305\u542b\uff1a\u7b2c\u4e00\u65b9\u8cc7\u6599\u4f7f\u7528\u3001\u4f7f\u7528\u8005\u540c\u610f\u8072\u660e\u6574\u5408\u3001\u8de8\u88dd\u7f6e\u8ffd\u8e64\u2026\u2026\u7b49\u5167\u5bb9\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12248\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-trends-2024-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">\u7b2c\u4e09\u6b21\u63a8\u52d5\u68c4\u7528\u7b2c\u4e09\u65b9 Cookie<\/span><\/strong><\/p>\n<p>\u70ba\u4e86\u4fdd\u8b77\u7528\u6236\u96b1\u79c1\uff0cGoogle \u5728 2020 \u5e74 1 \u6708\u8868\u793a\uff0c\u5c07\u65bc 2022 \u5e74\u7d42\u6b62 Chrome \u4e2d\u7684\u7b2c\u4e09\u65b9 cookie\u3002\u5f9e\u90a3\u6642\u8d77\uff0cGoogle \u4e00\u76f4\u5728\u958b\u767c\u7121 cookie \u7684\u8ffd\u8e64\u548c\u5ee3\u544a\u66ff\u4ee3\u65b9\u6848\u3002\u6700\u521d\u5b9a\u70ba 2022 \u5e74\uff0c\u9010\u6b65\u6dd8\u6c70\u65e5\u671f\u88ab\u63a8\u9072\u5230 2024 \u5e74\uff0c\u73fe\u5728\u5ef6\u9577\u5230 2025 \u5e74\u3002\u68c4\u7528\u7b2c\u4e09\u65b9 cookie \u5c07\u5f71\u97ff\u4f7f\u7528\u8005\u5b9a\u4f4d\u4ee5\u53ca\u6d3b\u52d5\u8861\u91cf\u3002\u5efa\u8b70\u5ee3\u544a\u4e3b\u7acb\u5373\u958b\u59cb\u9032\u884c\u7b56\u7565\u90e8\u7f72\uff0c\u4ee5\u78ba\u60a8\u7684\u5ee3\u544a\u5728 2025 \u5e74\u5728\u6b64\u66f4\u65b0\u751f\u6548\u6642\u4e0d\u6703\u53d7\u5230\u5f71\u97ff\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5c08\u6ce8\u65bc\u7b2c\u4e00\u65b9\u8cc7\u6599\u548c\u4eba\u5de5\u667a\u6167<\/strong><\/span><\/p>\n<p>Google Ads \u6b63\u5728\u63a1\u53d6\u63aa\u65bd\uff0c\u900f\u904e\u512a\u5148\u8003\u616e\u96b1\u79c1\u4fdd\u8b77\u6280\u8853\u4e26\u6709\u6548\u5229\u7528\u5176\u6578\u64da\uff0c\u5e6b\u52a9\u4f01\u696d\u61c9\u5c0d\u5373\u5c07\u5230\u4f86\u7684\u7b2c\u4e09\u65b9 Cookie \u7684\u7d50\u675f\u3002\u5176\u4e2d\u4e00\u9805\u95dc\u9375\u63aa\u65bd\u662f\u96b1\u79c1\u512a\u5148\u7684\u91cd\u65b0\u53c3\u8207\uff0c\u5b83\u5f15\u5165\u4e86\u63a1\u7528\u5b89\u5168\u65b9\u6cd5\u7684\u65b0\u5de5\u5177\uff0c\u53ef\u4ee5\u5728\u4e0d\u640d\u5bb3\u5176\u96b1\u79c1\u7684\u60c5\u6cc1\u4e0b\u8207\u4ee5\u524d\u7684\u7db2\u7ad9\u8a2a\u5ba2\u91cd\u65b0\u5efa\u7acb\u806f\u7e6b\u3002<br \/>\n\u6b64\u5916\uff0cGoogle AI \u8207\u00a0 AI-Driven \u7684\u5b9a\u4f4d\u76f8\u7d50\u5408\uff0c\u4f7f\u4f01\u696d\u80fd\u5728\u6578\u64da\u6709\u9650\u7684\u60c5\u6cc1\u4e0b\uff0c\u6709\u6548\u7684\u63a5\u89f8\u76ee\u6a19\u53d7\u773e\uff0c\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\uff0c\u5f9e\u800c\u53d6\u5f97\u66f4\u597d\u7684\u6210\u679c\u3001\u63d0\u9ad8\u884c\u92b7\u6d3b\u52d5\u7684\u6709\u6548\u6027\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>EEA \u548c UK IAB TCF \u7684\u898f\u5b9a<\/strong><\/span><\/p>\n<p>Google \u8207\u6b50\u6d32\u7d93\u6fdf\u5340 (EEA) \u548c\u82f1\u570b\u5408\u4f5c\u63a8\u51fa\u4e86\u65b0\u7684\u540c\u610f\u7ba1\u7406\u5e73\u53f0 (CMP) \u6388\u6b0a\u3002\u5f9e 2024 \u5e74\u958b\u59cb\uff0c\u6240\u6709\u4f7f\u7528 Google Ad Sense\u3001Ad Manager \u6216 AdMob \u7684\u767c\u5e03\u5546\u5408\u4f5c\u5925\u4f34\u90fd\u5fc5\u9808\u4f7f\u7528\u7d93 Google \u8a8d\u8b49\u7684 CMP\uff0c\u8a72 CMP \u8207 IAB Europe \u7684\u900f\u660e\u5ea6\u548c\u540c\u610f\u6846\u67b6 (TCF) \u6574\u5408\u3002\u9019\u610f\u5473\u8457 Google Ads \u5c07\u4e0d\u518d\u53c3\u8207\u6b50\u6d32\u7d93\u6fdf\u5340\u6216\u82f1\u570b\u7db2\u8def\u548c\u61c9\u7528\u5e73\u53f0\u4e0a\u4e0d\u7b26\u5408 IAB TCF \u8981\u6c42\u7684\u500b\u4eba\u5316\u5ee3\u544a\u8cc7\u6e90\u7684\u51fa\u50f9\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u70ba EEA \u4f7f\u7528\u8005\u540c\u610f\u898f\u5247\u505a\u597d\u6e96\u5099<\/strong><\/span><\/p>\n<p>Google Ads \u6b63\u5728\u6b50\u6d32\u7d93\u6fdf\u5340 (EEA) \u5167\u5be6\u65bd\u66f4\u56b4\u683c\u7684\u4f7f\u7528\u8005\u540c\u610f\u898f\u5b9a\uff0c\u4ee5\u7b26\u5408 GDPR \u7b49\u76f8\u95dc\u96b1\u79c1\u6cd5\u898f\u3002\u4ee5\u4e0b\u662f\u5efa\u8b70\u505a\u6cd5\uff1a<br \/>\nStep1. \u5efa\u8b70\u4f7f\u7528\u540c\u610f\u8072\u660e\u7ba1\u7406\u5e73\u53f0 (CMP) \u7ba1\u7406\u53ef\u9a57\u8b49\u7684\u4f7f\u7528\u8005\u540c\u610f\uff0c\u78ba\u4fdd\u64c1\u6709\u9069\u7576\u7684\u7cfb\u7d71\u8490\u96c6\u9019\u4e9b\u8a0a\u865f\u4e26\u5c07\u5176\u50b3\u8f38\u5230 Google Ads\u3002<br \/>\nStep2. \u5347\u7d1a Google Ads API \u548c SDK\uff0c\u4ee5\u6709\u6548\u8655\u7406\u540c\u610f\u8a0a\u865f\u3002<br \/>\n\u4ee5\u4e0a\u63aa\u65bd\u662f\u70ba\u4e86\u56e0\u61c9\u7121 Cookie \u74b0\u5883\u6240\u505a\u7684\u529f\u8ab2\uff0c\u9019\u4e5f\u53cd\u6620\u6578\u4f4d\u7522\u696d\u6b63\u5728\u8f49\u5411\u66f4\u6ce8\u91cd\u96b1\u79c1\u7684\u5ee3\u544a\u683c\u5c40\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>SERP \u4e0a\u7684\u65b0\u7af6\u722d\u5c0d\u624b\u5ee3\u544a\u6d1e\u5bdf<\/strong><\/span><\/p>\n<p>2021\u5e74\uff0cGoogle \u8868\u793a\u5c07\u958b\u653e\u5ee3\u544a\u5546\u9a57\u8b49\u8a08\u756b\u3002\u9019\u662f\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u80fd\u5920\u67e5\u770b SERP \u5167\u5916\u7684\u76ee\u6a19\u662f\u8ab0\uff0c\u4e26\u589e\u52a0\u900f\u660e\u5ea6\u3002Google \u65bc 2022 \u5e74 10 \u6708\u767c\u5e03\u4e86 My AdCenter\uff0c\u5e6b\u52a9\u7528\u6236\u66f4\u4e86\u89e3\u884c\u92b7\u4eba\u54e1\u5982\u4f55\u63a5\u89f8\u548c\u5b9a\u4f4d\u4ed6\u5011\u3002<br \/>\n\u300c\u5ee3\u544a\u5546\u5c08\u9801\u300d\u662f\u300c\u6211\u7684\u5ee3\u544a\u4e2d\u5fc3\u300d\u7684\u529f\u80fd\u4e4b\u4e00\u3002\u5728\u9019\u88e1\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u5ee3\u544a\u5546\u5728\u904e\u53bb 30 \u5929\u5167\u6295\u653e\u7684\u6240\u6709\u5176\u4ed6\u5ee3\u544a\uff0c\u4e5f\u53ef\u4ee5\u904e\u6ffe\u641c\u5c0b\u7d50\u679c\u4ee5\u986f\u793a\u6587\u5b57\u3001\u5f71\u7247\u6216\u5716\u7247\u3002\u900f\u904e\u65b0\u7684 Google Ads \u66f4\u65b0\uff0c\u60a8\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002<\/strong><strong>\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff5e\u5982\u679c\u9084\u6c92\u770b\u904e\u4e0a\u7bc7\u6587\u7ae0\uff0c\u53ef\u524d\u5f80\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-trends-2024-part1\/\">\u9019\u88e1<\/a>\u3011<\/strong><strong>\u95b1\u8b80 \ud83d\udcd6<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone 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